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NEW VISUAL LANGUAGE RESEARCH AND DEVELOPMENT


Modernism is an art movement that was around in the 2oth century which was a new approach towards a better production line. Modernism included the other art movements for example; Cubism, Futurism , Constructism , De Stilj and DADA. Modernism foloowed the forms of art for example Literature, Architecture , Religions , faith and philosophy. Modernism was potrayed as very neat Work which meant working within guides with a good use of white space allowing everything to have a specific place to be.


1850 -1914 , Arts and Crafts Its a international design movement that originated in England by the founder William Norris. The work of this movement was traditional and natural materials crafted into something simple styles of decoration. The work seemed to be very floral pattern alomst looking like wallpaper

1880 -1910 Art Norreau This movement began in the 1880’s of the mid 19th century, which was centred in western Europe this art movement was expressed through furniture , jewellery and book designs, turning towards abstract art.

1907-1935 Deutscher Werkbund This movement was a german Assosication of artists , Architects , designers that created craftsman and artists industrial commercial and household products as well as practicing architecture that was lead by therman muthesius and Henry Van De Velde.

1916-1923 DaDa The DaDa movement came from the negativity of the world war 1. They used negativity through the public to abuise nationalism , rationism , materialism and any other-ism. There work was based on representing the negative of imagery of collage.

1917-1931 DeStiJi This was found in dutch which started to create plastic art and creating the form and colour and simplified compositions of things by using vertical and horizontal lines. Also using black and white colours along with primary colours.


1919-1933 Bauhaus Was a art school In Germany that combined crafts and the fine arts and was famous for how the appraoched design and it was taught

1920-1980 International Style The international style is the name of the Architecual Style that is know for creating modern art which allowed to create a move achievable style to be created.

1920-1939 Art Deco Is a visual arts style that was first discovered in france. The style was combination of electic style that combines traditional craft and machine age imagery and materual using rich colours ,and bold geometric shapes.


Post-Modernism movement came around in the late 20th century which started introducing architecture esignd with work that represented cultural aspects also literal , art and history


Ive chosen to look at David Carson as Ive always been intrested in his style of work as I am interested in editorial and typography work myself. I began to look into the background of Carson to see how it all started , He is originally an American graphic designer who was the Art director of Ray Gun , Ive included a image source of one of many covers. His style of work is influenced by typograhy and layouts which he is well known for , its been noticed that his type was influenced by the “ grunge” Era. With looking at other front covers he also started to use letters backwards and upside down and he also once used a font that was just symbols for an article that he classes as ‘Boring’. Carson also used blured images or discarded imagery , his work almost looked like it was layered with different work that he had created. I would say that his work is post-modern as there isnt much order to his designs and most of the space it used up with something


Neville Brody is a English Graphic Designer and typographer and known for his work on the Face and Arena magazine. Brody’s work is mostly magazines and alot of typography but his work also features on CD covers and albumns for such as Cabinet Voltano and Depeche mode. His work was very experimental and his work was sometimes discarded as they only taught traditional techniques. Although Brody was around in the1980’s his work does has a contempary feel.


Armin is a swiss graphic designer were his career began in 1947 were his work was recognised for the common use of elements of graphic form - Point line and style. This showed his work to be very simple. Armin’s body of worked was mostyl posters and was known use of ecomical colours and forms. I really liked his work as it was very simple and it seemed to be use of black , white and red. I also like his use of siple shapes for example squares and triangles that fit together


Hans Newburg was the founder and editor neue graphik which became popular after his success of being a copy writer and designer in austria. I found that hans newburg work was related to mine with the triangles and shape of mine.


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FORM FOLLOWS FUNCTION AN EXPLORATION OF MODERNISM AND POST MODERNISM



New visual language research