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2010/2011 Design Brief

Classic With a Hint of Sex and Skin Yo u r D e s ig n

Your Fa shi on

Your Wa y

w w w . l a u n c h i n f a s h i o n . c o m

The Theme

The Sun is shining, the beach’s are packed and the holiday season is here... But your not designing for the beach babes and beach boys. Instead, your thinking warm crackling fires, hot chocolates and a white white winter. Launch Initiative is excited to offer its Designer Member’s only a one off offer to get the ball rolling. Over the Xmas and New Year break, you will have the opportunity to get designing for our first official Womenswear Autumn Winter 2010/2011 collection. Launch is getting raunchy for the rainy season, with our Autumn Winter 2010 collection to be themed...

Classics with a hint of Sex & Skin

Signature Style

Our signature style at Launch, is what we call ‘Urban Career’. We want your designs to fit across day wear and night wear, so buyers can get maximum wear out of your creations! The idea of ‘Urban Career’ is Career Wear meets Street Wear. So think anywhere from Country Road to Sass & Bide.

Thigh high

What’s Hot

We all know thigh-high anything is hot this season. Play with outifts that sit well with thighhigh boots or thigh high socks.

Leather and Fur

Though here at Launch we’re a little eco, and we love our animals... We’re never afraid to recycle or ‘imitiate’ for the sake of fashion. But don’t go crazy and design a floor length mink coat!

Chunky Knits

Think interesting textures, chunky knits and lots of layers

What’s Hot

Dandy, Preppy and Structured

Think ruffels, structured lines and silhouettes. Fashion of the 20th Century lets us borrow our boyfriends clothes and get away with it, so lets take it to the next level and dress a little dandy and masculine, but still keep that chic and feminine edge to our clothes.

Sex and Skin

Cut outs, sheer fabrics, off the shoulder and a-symmetrical lines have made a come back, so feel free to throw a bit of cheeky skin into your designs!


For the latest colour ways for Autunum Winter 2010/2011 check out: color_trends/2009/Lenzing-Textile-ColorTrends-AW-2010-11.html

The Girls at Launch Love

The Boys at Launch Love

To Submit

To submit your designs simply download the submission kit from the resources section on the website. Once you have filled out the template, log onto the web, and submit your design. It is just that easy! The template must be in JPG, GIF, PNG, PDF, EPS, TIFF, Adobe Illustrator, Adobe Photoshop formats. You can submit as many designs as you like to increase your chances of winning.

Closing Date: 14th February 2010

The Reward

Launch Initiative will manufacture your design and distribute it for sale to top retail outlets, complete with your name on the label, and a swing tag all about you. The designer remains in complete control of their design and receives a 10% royalty from the sale. The same as a professional designer. The designer will always own the submitted design, you simply license the design to Launch Initative for a short period of time.

What is Launch Initiative The team at Launch Initiative know how hard it is to break into the fashion industry. Funding, mass manufacturing, press and stockists are often impossible to find. This is why Launch Initiative offers a variety of opportunities for designers at different stages in their career. Whether you are just starting out and looking for a way into the fashion industry, or you have an established label, looking for an outlet or agent to get your stuff in the stores, Launch Initiative has a way to help. Launch Initiative aims to nurture and assist Fashion Designers in any way they can. Through our Designer Membership we are not only opening up, but we are breaking down the door for you to achieve in the illustrious world of fashion.

+61 2 8014 8460 Unit 10, 34-36 Ralph St, Alexandria, Sydney, NSW, Australia, 2015

Launch Initiative Autunum Winter Design Brief  

Launch Initiative Autunum Winter Design Brief, Find out more about Launch Initiative at

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