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Childhood memories are key to the business model Beatriz Alatorre de Hong, president and owner, Paletas Betty Founded:

Career highlights: @+;.<+7.188.9;/<<+;/ +5@+B<2+99B7/@<,>=<86/806B0+?8;3=/23125312=<-86/ 0;868>;68,35//?/7=<<3./0;860/<=3?+5<+7.-8;98;+=/ /?/7=<@/N?/.87/</?/;+5@/..371<@23-2+;/+5@+B< <9/-3+5,/-+></@/+;/+,5/=8,/+9+;=80<>-2+73698;=+7= .+B;/-/7=@/..371</;?/.8>;@1<5D1C3795+-/80+ WUDGLWLRQDOFDNHWKDWMXVWPDGHPHVPLOH

Elevator pitch:

ALL IMAGES COURTESY OF PALETAS T BETTY

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Important business milestones:

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Business goals for 2012:

>;+3637

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Betty making her famous paletas. s The seasonal menu features the best of the market, no canned or frozen fruits, no preservatives or coloring, all spices are ground fresh, and everything is made entirely from scratch

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Website: 9+5/=+<,/==B-86 Best business advice you have received: ³$OOWKLQJVEHLQJHTXDOSHRSOHZLOOGR EXVLQHVVZLWKDIULHQGDOOWKLQJVEHLQJXQHTXDOSHRSOHZLOO <=355.8,><37/<<@3=2+0;3/7.M

If you could do it all over again, what you would do differently? ;86

Locations: :%RVWRQ $=$>3=/

8@7=8@7 &KDQGOHUDQG60LOO $YH 6XLWH'RZQWRZQ %/69/

DEXVLQHVVSHUVSHFWLYH,WKLQNZHXQGHUHVWLPDWHGWKH

The bite means itâ&#x20AC;&#x2122;s ok to eatâ&#x20AC;¦

Suggest an entrepreneur

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45

Latino Perspectives Magazine September 2012  

Magazine focused on the Arizona Latino Market

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