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May 2013


The cerveza report: chronicles of the beer revolution









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Journal of the American Latino Dream

Volume 9

{May 2013}

Issue 9



The beer facts

Open-water opportunities

The Mexican contribution to beer production and culture


From the publisher May – a month of celebrations

Acres of agua lure adventurous swimmers to lakes and reservoirs

16 Latina still standing

Remembering the generosity of Eddie Basha

31 Briefcase The importance of legislative advocacy for Latino voters and how to do your part


¿Será posible?

Animal court-ship shenanigans

12 LP journal Will more Latino screenwriters and producers

ensure more authentic portrayals of Latino lives on TV?; the immigration reform plan that promises the best economic outcomes

14 Local Vibe Latino authors promote positive outlooks;

Selena Gomez gears up for Stars Dance World Tour; power ponche pairs tequila with prosecco; night-stalking at the Desert Botanical Garden

15 Reporting Anaya says the news sometimes gets personal

17 Rincón del arte 35 Those who serve Partial preview of artworks to be auctioned at “Self improvement”is the mantra of Glendale ASU’s Hispanic Business Alumni Associations’s 4th annual Noche de Loteria

Police Sergeant, Wence Arevalo

39 Encourage Education 27 Movin’ up children to read with an in-home library space; Future Sun Devils Families preps Sergio Urquidi is new lead anchor of Univision AZ; 24th Annual LULAC Educational Awards; Carlos Velasco to manage Fuerza local; Erin Anderson Award goes to ASU’s Andrea Morales; business leaders honored at AZHCC’s Blackand-White Ball

30 Entrepreneur Flavor cafe-restaurant owner, Alicia Quihuis, plans to expand menu after surviving first year

high-schoolers for college success; getting the most out of parent-teacher conferences

45 P.S. Love poems with universal messages 46 My perspective ... on the Boston Marathon bombings: A Boston transplant, Dan Cortez, finds a city to fit into

Coming in June: “American Victory”

¡ May 2013!

Latino Perspectives Magazine









Latino Perspectives Magazine May 2013 7060-3_TSR_KOTC_Print_LatinoPersp.indd 1

4/22/13 5:45 PM

¡! Publisher’s letter

May 2013 Publisher/CEO Ricardo Torres Executive Editor/COO Cecilia Rosales, Ph.D. Copy Editor Virginia Betz Art Director Jorge Quintero Contributing Writers Catherine Anaya, Diana Bejarano, Virginia Betz, Erica Cardenas, Dan Cortez, George Diaz, Ruben Hernandez, Robrt L. Pela, Stella Pope Duarte Director of Sales and Marketing Carlos Jose Cuervo Advertising Account Executives Grace Alvarez and Barry Farber Webmaster QBCS Inc.

Contact Us P.O. Box 2213 Litchfield Park, AZ 85340 602-277-0130 Advertising: Editorial: Design:


¡Salud! There’s much to celebrate in May. Whether it’s Cinco de

Mayo, Mother’s Day, or a graduation, this month presents opportunities to gather friends and family and toast to life. And, if beer is your adult beverage of choice, you’re in for a treat as we devote this month’s cover story to the ubiquitous beverage. In The Cerveza Report, Ruben Hernandez offers a primer on beerbrewing south of the border (in 2003, Mexico replaced Holland as the worldwide leader in beer sales) and the role of Mexican beer imports in the U.S. market. Imported or domestic, beer is big business. According to a 2013 report released by the National Beer Wholesalers Association, America’s Beer Distributors: Fueling Jobs, Generating Economic Growth and Delivering Value to Local Communities, beer distributors add $54 billion to the nation’s gross domestic product. Additionally, beer distributor activities contribute nearly $10.3 billion to the federal, state and local tax bases – in addition to the nearly $11 billion in federal, state and local alcohol excise and consumption taxes. A substantial contribution. In our Briefcase department, George Diaz shares with our readers the basics of the legislative process – how a bill becomes a law – and reminds us that having an ambivalent attitude towards politics and politicians only leads us to forfeit our political power. As we approach triple-digit temperatures, recreational swimmers and athletes can rejoice in open-water swimming. The water may not be warm, but it’s less likely it’ll be frigid. From Lake Pleasant to Lyman Lake, Arizona offers plenty of opportunities to swim in lakes and reservoirs – and be awed by the surroundings. If open-water swimming rocks your boat, check out Virginia Betz’s “Total Immersion” in Time Out where she compiles a list of prime locations in the state to engage in the sport and tips to be safe in the water.

For home or office delivery, please send your name, address, phone number, and a check for $24 to Latino Perspectives Magazine at the address above. Subscriptions also available for credit-card purchase by calling 602-277-0130. Visit for a free digital subscription. Latino Perspectives Magazine is published 12 times a year and is selectively distributed throughout Arizona. The entire contents of this publication are copyrighted by Latino Perspectives Media, LLC, all rights reserved, and may not be reproduced in any manner, in whole or in part, without written permission from the publisher.

Editorial mission statement

Latino Perspectives creates community, cultivates c u lt ural pr ide and provokes, challenges and connec ts L at inos who are def ining, pursuing, and ac h iev i n g t he A me r ic a n L at i no D re a m .

Your thoughts? Tell us what you think. Send your thoughts to

Latino Perspectives welcomes feedback from readers regarding published stories or topics of interest. Please include your name and phone number. Mail letters to Editor, Latino Perspectives, P.O. Box 2213 Litchfield Park, Az. 85340. Or, email letters to

¡ May 2013!

Latino Perspectives Magazine


¡! ¿Será posible?

Cash cows (and dogs and frogs) By Robrt Pela

It seems the animals are taking

over the world – or at least the world of excuse-making. And, they’re getting loads of help from man’s best friend and his compatriots. In Montana, a man claims he can’t pay his taxes because his dog ate his money; in New York, a man swears he can’t function because of a fear of frogs. Paul Marinaccio, a 65-year-old resident of Clarence, New York, last month became a millionaire when his property was swarmed with frogs during construction on a nearby real estate project. The developer had diverted water runoff towards Marinaccio’s home, and hundreds of puddle-loving frogs followed. Instead of rejoicing that his property would be fly-free, Marinaccio wigged out, thanks to a lifelong fear of frogs.

Fear sets in.

Cancer diagnosis.

Marinaccio’s frog phobia stems from a childhood assault by a neighbor in his native Italy. The poor kid was out looking for figs to eat, he recently told the The New York Times, and was chased away by a man holding two large bullfrogs. Ever since, the sound of “riddip!” has filled him with fear. In 2006, Marinaccio sued Clarence, claiming that he couldn’t enter or leave his house because it was surrounded by big green croakers. “In the winter, it’s okay, because I know there’s no frogs,” Marinaccio told a court reporter. “But, in the summertime, I mean, I’m a damn prisoner in my own home.” The court ultiamtely awarded the anti-amphibian fellow $1.6 million.

Marinaccio would do well to keep that cash from Wayne Klinkel’s golden retriever, Sundance. The Montana man claims that he won’t be able to afford to pay this year’s taxes because his pup gobbled up five $100 bills when he was left unattended in his master’s car for 45 minutes. Klinkel has asked the federal government to replace the bills.

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¡! ¿Será posible?

We are not making this up. The 12-year-old dog, Klinkel says, “has been getting weirder and weirder as he gets older, and he will pretty much eat anything and everything.” Klinkel told the Montana Independent Record that, for days after the incident, he followed his pooch around with a pair of rubber gloves and a plastic baggie hoping that the cash would exit Sundance undigested. Once he retrieved large parts of two different bills; he washed, dried, ironed and reassembled the bills with scotch tape, then took them to the U.S. Treasury Department’s Bureau of Engraving and Printing and asked them to replace the money, because, apparently, that Department does such things.

“I hope the publicity my case has gotten will expedite things,” Klinkel told the Record, where he works as a graphic designer. “Otherwise, it could take up to two years for me to get my money replaced.” On the other hand, Klinkel might end up getting fined by animal rights activists, if they get wind of his having left his pet in an automobile for the better part of an hour.

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Conversation starters from the world around us

14 Vibe

Trek the desert in the dark; tickets available now for Selena Gomez show in fall

15 Anaya says

The marathon I didn’t run will be the hardest to forget

Still 16Latina Standing

Eddie Basha remembered

i say... I guess some of the criticism just comes with being governor. The Democrats don’t even seem to want the job. Richard Carmona won’t run for it. Felicia Rotellini said, ‘No thanks.’ Even Terri Goddard won’t run. And I thought that was seasonal, like the monsoon! […] Meanwhile, I’ve heard Janet Napolitano is thinking about running for President. Well, if she can do for America what she did for Arizona ... God help us all!



Cano-Murillo’s latest novel combines fresh repartee, folksy philosophy and a free-wheeling approach to fashion

AZ Governor Jan Brewer in her speech at the AZGOP Salute to the 51st Legislature

¡ May 2013!

Latino Perspectives Magazine



LP journal

Devious Maids at play while the boss is away, played by (left to right): Roselyn Sanchez, Dania Ramirez, Judy Reyes and Ana Ortiz

A television screen is not a mirror The number of Latino television writers is at an all-time high, says a new report from the Writers Guild of America, West. But, even Hollywood Latino insiders aren’t gloating yet. The numbers are still in no way proportionally representative of the Latino population in the nation. Latino writers in televisionland have grown from 1.1 percent of staff writers during the 1999-2000 season to 4 percent during the 2011-2012 season. The latter figure represents about 66 writers out of a total of 1,722 for 190 TV and cable shows. That’s low when you consider that the almost 50.7 million Latinos comprise 16.7 percent of all Americans, and their numbers are increasing faster than other segment of the U.S. population. Los Angeles area film industry writers warn that more Latinos creating more Latino characters doesn’t mean that these roles are going to reflect the authentic Latino experience. Latinos in Hollywood continue to be stereotyped, they add. “I think the issue with being a Latino writer is when we are asked to play into the stereotypes of Latino characters,” says Shawna Baca, a writer and filmmaker. “I have seen many times 12

Latino Perspectives Magazine

¡ May 2013!

where Latino characters are asked to have heavy accents or to play the gardener, gangster or maid. I thought we would have evolved from those stereotypes and, yet, you still see them.” One example of what Baca talks about is Lifetime’s June premiere of a new drama, Devious Maids, whose executive producer is Eva Longoria. The ensemble cast includes Ana Ortiz (Ugly Betty), Dania Ramirez (Entourage), Roselyn Sanchez (Without a Trace) and Judy Reyes (Scrubs). These veteran actresses portray five maids with ambition and dreams of their own while working for the rich and famous (guess what ethnicity?) in Beverly Hills. On the other hand, Latino portrayals of mainstream characters has increased: detective Christian Arroyo in Golden Boy, doctor Callie Torres in Grey’s Anatomy, and Santana Lopez of Glee. Jesus Salvador Treviño is a writer/ director whose TV credits include Law and Order, ER and many other mainstream shows. He also was coexecutive producer on Showtime’s Resurrection Blvd., which portrayed a Latino family in East Los Angeles, a heavily Latino area in which Treviño himself resides. This Hollywood writer and director began his career as a student activist documenting the 1960’s Chicano

civil rights movement with a Super-8 camera. He also has created a website,, to which he uploads the short films he has made of Latino leaders in all fields. “I am a Chicano and I am a director and I am a writer and, above all, I am a storyteller,” he says. “And, all of these are not contradictory qualities but rather complimentary qualities that inform each other and make me better at what I do.” Treviño says one obstacle that has not been erased in his more than 30 years in the industry is that minorities continue to be under-represented as executive producers. The majority of producers are still clueless about Latinos, he adds. He remembers meeting with a studio executive who asked whether fellow directors, Luis Valdez and Gregory Nava, came from Mexico. “I informed him that both Luis and Greg had been born in the United States.” One reason there are more Latino writers today is because of pressures put on the TV networks by Latino advocacy groups, such as the National Hispanic Media Coalition, which created “report card” ratings of Latino writers employed on network shows. The industry is also economics driven, both writers say, and TV executives are forced to take notice of a population that

LP journal


Photo by CONNOR RADNOVICH, Cronkite News

has a $1 trillion buying power and are the largest consumers of entertainment. “I agree that we need minorityspecific family shows like (the now defunct series) Resurrection Blvd., American Family, The Brothers Garcia, and The George Lopez Show,” Treviño says, “but this is not enough. No, we need to see Latinos as a thorough and integrated part of all American television.”

Economic implications of immigration reform The political rhetoric and debates about undocumented immigrants has changed drastically since the U.S. Senate’s “Gang of Eight” – two of whom are Arizonans (Sen. John McCain and Rep. Jeff Flake) – started piecing together comprehensive immigration reform legislation. Where once unauthorized immigrants were referred to as “invaders” and “potential terrorists,” they are now being referred to as “hard-working people” and “boosts to the nation’s economy.” “There has been a huge shift in the conversation about undocumented immigrants, from terrorists to lawabiding U.S. citizens,” said Joseph Garcia, former journalist now the director of the Morrison Institute Latino Policy Center, during a panel on April 17 titled “U.S. Citizenship: The Economic Pathway.” Garcia tempered the conversation with a dose of reality about the final product of the piecemeal draft bill revealed on April 15 – ironic timing consider that day was also the deadline for tax filing. “I don’t think anyone would call this Frankenstein monster of a bill sexy,” he said. “But it’s a first step. It’s anything but ‘instant amnesty.’ And it focuses on workers.” A new study unveiled during the panel discussion at ASU’s Cronkite School of Journalism asserts that legal status and a path to citizenship for the nation’s 11 million undocumented immigrants

Rep. Jeff Flake and Sen. John McCain

and Arizona’s approximately 160,000 unauthorized workers could mean substantial boosts to the country’s and the state’s economies in the near future. Reading between the lines of the study, it reveals the economic arguments that immigrant advocates have been making: unauthorized immigrants are currently earning far less than their potential, paying much less in taxes, and contributing significantly less to the U.S. economy than they potentially could. The Morrison study examined two immigration reform scenarios: immediate legal status and a path to citizenship within 13 years, and “non-citizenship legalization, which gives immediate legal status that after eight to 10 years can lead to permanent residency status, but provides no path to citizenship.” The first scenario that promises immediate citizenship, would provide the biggest economic boost, adding from $174 million to $246 million in additional individual income a year in Arizona. These income increases would go primarily to low-income families, making them more financially stable. The additional income spent in Arizona would have a multiplier effect on the state’s economy, which could mean an overall economic impact of about $200 to $300 million per year.

The above economic benefits would not result from a legalization program without citizenship, the study says. Another point made was that, once these workers were legalized, their employers potentially could invest more in their training, leading to better positions; there would be more jobs created, more small businesses created, and more growth for our state’s economy. Therefore, the study explains, a path to citizenship means increased earnings and a more skilled workforce. There is also evidence that the legalization of parents will benefit their children, too. Children from economically stable and legal families perform better in school. A more stable education could lead the younger generation to stay in school and aspire to higher education more often, becoming higher-skilled workers. “There’s going to be a labor shortage [in the U.S. and in Arizona],” Garcia said, adding that a path to citizenship and a guest-worker program being considered as part of the immigration reform bill would help ease a national and state labor shortage that could possibly result in an economic recession. A copy of the Morrison Institute Latino Policy Center study can be downloaded at Morrisoninstitute.asu. edu/Latinos

¡ May 2013!

Latino Perspectives Magazine



vibe Flashlight Tours at DBG

Selena Gomez has definitely made the transition

The popular Flashlight Tours return to the Desert

from child-star to grown-up superstar and all the media scrutiny that goes with it. Her leading role in R-rated Spring Breakers, released earlier this year, has her swimming in sex and sin – a rapid reversal of her Disney demeanor. Controversy also followed her MTV Movie Awards appearance on April 14 during the first performance of her new single, Come and Get It. The choice of a Bollywood look, including a bindi on her forehead and vaguely Middle Eastern dance moves, was considered “culturally insensitive” by not a few viewers. Such is the price of fame. The “new,” daring Selena is scheduled to begin her Stars Dance World Tour in October, which will feature extravagant musical numbers channeling the iconic spirits of Britney Spears and Janet Jackson. Fans should buy tickets early; the Tour has just a onenight stop in Phoenix on November 5 at the U.S. Airways Center. Tickets are $64.25.

Botanical Garden. Starting May 30, and continuing through August 31, visitors to the Garden can engage in a sensory adventure and see, hear, smell and feel the night desert. Tortoises, nighthawks, critters and night-blooming flowers add to the beauty of the Garden. Flashlight Tours take place on Thursdays and Saturdays at 7 p.m. Tour price is included with Garden membership or with paid Garden admission: $18, adults; $15, seniors (60+); $10, students (13-18) and college students with ID; $8, children (3-12). Visitors should wear comfortable walking shoes and take their own flashlights. The Desert Botanical Garden is located at 1201 North Galvin Parkway in Phoenix. Visit to learn more.

Photo by Adam Rodriguez, courtesy of Desert Botanical Garden

Selena! Selena!

Get more Vibe at

Ponche with a punch If you are looking for an alternative to cerveza or margaritas for

your Cinco de Mayo, Mother’s Day or graduation fiesta, try El Jimador Punch. You will need: 1 bottle El Jimador blanco 1 bottle prosecco 4 oz. (.12 liter) Aperol (if you can’t find Aperol, Campari is a good substitute) 1.5 liters (about 6 cups) pink grapefruit juice 750 ml (about 3 cups) honey syrup Garnish: pomegranate seeds, raspberries, lime and pink grapefruit discs Method: The best sort of ice for punch is lump or block ice – it reduces dilution and keeps the punch colder for much longer. One of the best ways of creating block ice is to fill a balloon with water, tie it off and place in a bowl in the freezer the night before. Before adding ingredients, place the punch bowl where you intend to serve from; otherwise, it will be too heavy to move. Place the ice block carefully into the punch bowl, then add all liquid ingredients. Stir gently but thoroughly, then introduce the garnishes. 14

Latino Perspectives Magazine

¡ May 2013!



Anaya says I know Boylston Street By Catherine Anaya

We’re supposed to be impartial and

Cano-Murillo pieces together a nifty plot in new book

World of word-craft Phoenix’ own Kathy Cano-Murillo

has brought her Crafty Chica brand to a national audience through her books, blogs and video classes. Her approach to handicrafts emphasizes the use of low-cost raw materials assembled with flamboyant Latina flair. More recently, Cano-Murillo’s surfeit of inventiveness has found an outlet in literature. The latest novel, Miss Scarlet’s School of Patternless Sewing, is a jaunty, fastpaced narrative. The main characters are three strong-minded women whose lives intersect in a sewing class. In the process of challenging one another to pursue their most most cherished dreams, they tear away at one another’s delusions and secrets. It’s a wild ride for all concerned, but the subtext, as with all of the Crafty Chica’s creations, is fun. And, for a limited time, the book can be purchased for under $10. Miss Scarlet’s School of Patternless Sewing: ISBN 978-0-446-50923-7 Waking Up in the Land of Glitter: ISBN 978-0-466-50924-4 From Grand Central Publishing/ Hachette Book Group, available in paperback or Kindle editions at, a website celebrating its 12-year anniversay!

objective. We’re not supposed to get emotional about the news, or make it personal. But, as I write this, I can’t help but take the news coming out of Boston right now personally. The granddaddy of all marathons – the Boston Marathon – marred by terrorism; explosions set off at the finish line; hundreds of people injured; several people dead, including an eight-year-old child. I am outraged, horrified and so saddened. My family has stood to cheer me on just feet from where the first explosion went off. I know the euphoria that a runner feels when the finish line comes into view. This city embraces this marathon like no other. It’s more than a marathon; it’s an experience. What happened in Boston is absolutely sickening. My phone started going off shortly after noon on Patriots Day, also known as Marathon Day in Boston. I’ve run it the last two years, three years in all. I didn’t realize how many people didn’t know I’d be sitting out this year’s race to rehab an injury after last year’s record-breaking Boston Marathon heat. The phone rang, the texts went off and social media messages started coming in almost immediately from people wanting to know if I was okay. Right away I thought about Bonnie, my friend and executive producer who was running her first Boston Marathon. The explosions went off right about the time I figured she’d be crossing. I called her frantically and, when I got her voice mail, I panicked. I turned on the

TV and sat in horror as I saw the video of the explosion and the terrified looks on the faces of spectators as they scattered like bugs. I watched in horror as runners collapsed and cried in disbelief. I know Boylston Street well. I know how packed it gets with cheering people lined up along it, using their voices to give runners that last boost of energy. I know that last turn of the corner less than a mile from where the explosions went off. I know that had I been there this year, my sister, my daughter and my fiancé would have been just feet from where the first bomb went off, just as they had been before. The reality of all what could have been – and all that is – is simply surreal. For all the victims, my heart breaks. Their world will never be the same. Bonnie crossed the finish line 15 minutes before the explosions. She was safe and we were all so relieved. When my co-anchor walked in to work today, the first thing he did was give me a hug. We both got emotional tonight during the newscast, thinking about the “what ifs.” Tonight we couldn’t help but show we are more than just faces on a screen. We are real people with real emotions. Tonight the news got personal and we weren’t afraid to show it. Catherine Anaya anchors CBS 5 News weeknights at 5, 5:30, 6 and 10 p.m. She is a mother of two, marathon runner and motivational speaker. Reach her at; connect with her on Facebook, twitter and at

¡ May 2013!

Latino Perspectives Magazine




Latina still standing

The compassion of Eddie Basha Book cover courtesy of the author

By Diana Bejarano

I am a Latina Still Standing, but not

Art of food preparation offers life lessons to children

Ah … los tamales y las tortillas Albert Monreal Quihuis released his

first children’s book in 2011. Sofía’s Awesome Tamale Day is a tribute to the author’s parents and their tamale-making tradition. The Chandler resident, who is a financial planner by training and a storyteller at heart, tells LPM that he never thought he’d venture into writing children’s literature, much less a book series, but felt compelled to capture the camaraderie and bonding that occur when a family gathers around the kitchen to prepare food. “I want to inspire young and old readers to discover their history, culture and heritage so they can be proud of who they are.” His latest book, In Search of the Lost Art of Making Tortillas, follows the travails of Sofía and her talkative parrot, Pepe (characters from his debut story) as they help Abuelita, travel to the Festival of Zapopan, and follow the path of the Jaguar looking for answers and The Lost Art. Sure, Sofía and Pepe could buy a packet of tortillas at the supermarket for under two dollars, but there’s no fun in that! In Search of the Lost Art of Making Tortillas $16.95, paperback; 38 pages Illustrated by Susan Klecka Perfect Bound Marketing + Press, 2012 ISBN-10: 0988457601 ISBN-13: 978-0988457607 To contact the author for the purchase of a single book or bulk sales, visit aquihuis@ 16

Latino Perspectives Magazine

¡ May 2013!

of my own accord. I stand tall today because of my faith, family and friends – one of whom has just been laid to rest. Nine years ago, I became friends with a man named Eddie Basha. He was godsend to me during one of the most difficult periods of my life. My older sister, 40 years old at the time, had a surgery and she nearly died from subsequent complications. What should have been a simple medical procedure turned into the worst nightmare for my sister; she was in a coma for several months and her prognosis wasn’t good. While she was in intensive care, I had started a new job as the communication and public affairs director for Basha’s, Inc., and had met with each of the senior leadership team, which included Basha family members and the CEO, Eddie Basha. I told them about my sister because her situation was weighing on me so much. Eddie made special trips regularly to my office to ask how my sister was doing; we even prayed a couple times. Less than two months into the job, I was called away from planning a big conference for our store managers and directors and rushed to the hospital to sign for acute dialysis when I was told that my sister’s kidneys were failing. While I was waiting in the lobby to see if my sister was going to make it, I received a phone call from someone asking me where I was. I informed them that I was in the lobby of the hospital. I was told to stay there. I saw a friend of my father’s walk in with a DPS officer and they asked me to sit down. They told me my father was just killed on the I-17 in Phoenix. Much of what happened after that moment is still a blur to me, but at some point I had to call my

job and let them know what had happened, and that I would need to take some time off. I didn’t know what they would say, considering I had been on the job less than two months. With no hesitation, I was told to take as much time as was needed and that they were all praying for me. While I was off, Eddie’s office informed me that he wanted to provide the food for the reception after the services for my father. I was so moved by his kindness. On the day of the services in a packed church in South Phoenix, I saw Eddie, his sons, the president of Basha’s and many of the senior leadership walk into the church to pay their respects to my father, a man they never knew. That is an example of the compassion and support that has enabled me to be a Latina Still Standing. That is the kind of man Mr. Eddie Basha was to me and to countless other people. I am honored to have known him and to have called him my friend. I am grateful that God sent me to work for Eddie and his family during one of the toughest times in my life, and I believe God used one of His special servants to lift me up while I was down. When I heard of the news of Eddie’s passing, my heart was heavy and I felt a tremendous loss. I am grateful to have personally experienced Eddie’s generous spirit, his witty sense of humor and his compassion for people. Thank you for extending your hand in my time of need. Descanse en paz, EB. Diana Bejarano is an Arizona native and a graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Reach her at or

rincón del arte


Noche de Lotería Hispanic Business Alumni celebrate art and culture

On May 17th, 2013, the Arizona State University Hispanic Business Alumni association (HBA) will host its

4th annual Noche de Lotería at the Madison Event Center in Phoenix (441 W. Madison Street). The 21+ event runs from 6 p.m. until midnight and, in addition to “Mexican bingo,” it will feature live entertainment, fine food and drink, and a silent auction. Tickets are $35 at the door. Proceeds benefit the HBA Scholarship Fund, now in its 31st year. For more info, go to or contact Carlos Chavez at

Check out some of the auction items: 1 2

3 4


6 7




Phil Macias “Noche de Jaguar” Acrylic on canvas, 20” x 20” Starting bid: $80 “Sueño Sangriento” Acrylic on canvas, 10” x 20” Starting bid: $25 Kathy Cano-Murillo “Dame un Beso” Mixed media on canvas, 16” x 20” Starting bid: $30 “Shine” Mixed media on canvas, 12” x 12” Starting bid: $30 Alma Primero Silk shantung and taffeta gown with metal binding Size 4-5 Retail value: $400 Photo by Mikel Florman Model: Adelida Nunez Location: Rigely Mansion Hotel Carmen Novais Guerrero Green Ojos de Dios earrings Japanese glass beads 4 inches long Starting bid: $20 Aztec silver earrings Sterling silver 1.5 inches diameter Starting bid: $40 Photo by Carolina Kondo







Verónica Verdugo Lomelí “El Mariachi” Acrylic mixed media 24” x 18” with frame Starting bid: $200

Help us highlight the local arts Send information to

¡ May 2013!

Latino Perspectives Magazine


. . . t u o c S l a Latina Gir

r world but neve e th s re lo xp E munity | ality akes them a re within her com s m d d a n le a t s ye m a s, e re Serv her d e is | Pursues forgets who sh ings,

of these th ther. ll a s e o d t u o c A Latina Girl S and guidance from her mo m with the wisdo

Girl Scouts– -Pine Council s tu c a C a n o z ri A na heritage! celebrates Lati ll the mothers Our thanks to a r mission. who support ou



Elizah Estrella

Girl Scout Daisy – age 5

Loves dancing, music, soccer and Girl Scouts. “She is a Girl Scout; she is my daughter; she is my joy. I can only hope for all mothers to feel this way. I really feel that every young girl should experience Girl Scouts. It is a great program… they teach girls how to be respectful, yet assertive; how to be kind, yet not be taken advantage of. Girl Scouts gives girls the confidence to do what they need to in order to be successful in life, and teaches them to be responsible and fair, considerate and caring—something they recite at every meeting.”

– Mayra Estrella Girl Scout Mom

Samantha Colombo Girl Scout Ambassador – age 17

Confident, goal-oriented, dreams of becoming a doctor. “In November, I will have been with Girl Scouts for 14 years, the whole time as the leader for Samantha’s Troop. She started as a Girl Scout Daisy and now she is an Ambassador. Girl Scouts teaches girls to have honor and pride in one’s heritage: to be proud of who they are and to set goals to better themselves. It teaches Hispanic girls how to reach their maximum potential. Girl Scouts helps to build character in the girls and this helps them to understand who they are and about their roots and heritage.”

– Ana Colombo

Girl Scout Mom and Troop Leader

Girl Scouting is for every girl, everywhere. Girl Scouts opens doors to enriching experiences: great adventures, helping the community and hundreds of activities through which your daughter can develop values and skills to help her discover her own potential. Adults can become volunteers. Whether leading a troop or helping with a short-term program, there are options for everyone. You can also join our Latina Empowerment Committee. Girl Scouts shapes leaders for today and the future. Sign up your daughter today!

To learn more or find out about volunteering: Viviana Reyes at 602.452.7072 or (Hablamos Español)

The cerveza report: By Ruben Hernandez

chronicles of the beer revolution


n the Southwest, the month of May heralds the Mexican holiday of Cinco de Mayo – or, as it has come to be known among U.S. beer lovers, “Cinco de Drinko.” Beer aficionados in festival crowds and in noisy cantinas will be guzzling popular cerveza brands. But, the true beer connoisseur doesn’t need a holiday as an excuse to sip a cold brew.

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Latino Perspectives Magazine


A true beer connoisseur has a yearround, life-long affair with the frothy elixir that is the alcoholic lubricant to get feet dancing, throats singing and the party rolling. Cerveza and tequila go mano a mano for the title of the national drink of Mexico (although some historians contend that pulque deserves that title); both have evolved from humble homemade beginnings to be the country’s largest domestic and export products. Some brewers have even tried mixing the two in certain brands. However, according to the Beverage Media Group, there are more beer consumers than tequila and wine drinkers in Mexico and the United States. A primer of beer’s evolution in the country south of the border is as colorful and boisterous as Mexico’s history. So this month, Latino Perspectives tips its bottle in salute to this fascinating tale of the ale. Fermented drinks similar to beer in Mexico date back centuries to ancient Mesoamerican cultures, according to the book, La Cerveza en México, published by Cervecería Cuauhtémoc. Long before Hernán Cortés and his soldiers crashed the Aztec party, imbibing native tribes were micro-brewing their own. Pulque, from the fermented sap of the maguey plant, was the pre-Colombian drink of choice. Tesgüino, made from fermented maize, created a low-alcohol, amber liquid that gave a light buzz. It canbe found in Mexico today among the Tarahumara in Chihuahua, who still drink it from a gourd, and in Sonora 20

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and Colima. Another ancient beverage, pozol, is produced in Oaxaca, Chiapas and Tabasco with corn and cacao beans. After the Conquest, Spaniards introduced European-style beer brewed with barley, which most beer fans in Mexico and the United States have since come to know and love. However, the brewery industry in Mexico took off with the arrival of German immigrants in the 19th century. By 1918, there were 36 brewing companies quenching the thirst of Mexicans. By 1925, cerveza had displaced pulque as the alcoholic drink of choice for Mexicans. European immigrant beer-brewers campaigned against native drinks by claiming they were produced by unsanitary methods, including the use of feces as fermenting material, and promoted beer as “rigorously hygienic and modern.” This negative campaigning effectively ended pulque’s popularity. Throughout the 20th century, consolidation eliminated the multiple competing breweries until only two survived: Grupo Modelo and FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.). These two conglomerates control 90 percent of the Mexican beer market. Today, beer is a big export, with most ending up in the nearby U.S., which ranks 12th in the world for beer consumption per capita. In addition, Mexican beer is sold in more than 150 other countries. Most of the popular Mexican beer brands Americans consume today were created by smaller breweries that were swallowed up in the buy-outs. Although almost all beer produced in Mexico is

pilsner, the lagers are made with minimal malt. The dark beers are Vienna-style beers. Modelo’s biggest-selling brands are Modelo and Corona. Other brands put out by Modelo include Negra modelo, Pacífico, Estrella, and Especial Victoria. Half of Modelo’s stock is owned by Anheuser-Busch now. FEMSA produces well-liked brands such as Dos Equis, Bohemia, Tecate, Carta Blanca, Indio and Noche Buena, a Christmas-time brew. In 2003, Mexico replaced The Netherlands as the worldwide leader in beer sales; its primary consumer market was its northern neighbor, the United States. Mexican beer sales in the U.S. compete with the largest U.S. beer producer, Anheuser-Busch, and the Canadian beer producer, Molson. FEMSA has paired with the Dutch corporation, Heineken USA, to distribute and promote its brands. As the Hispanic population continues to grow, marketing-savvy beer-producers are already starting to target this consumer segment, especially the young, bicultural Hispanic Millennials. U.S. Latinos lean toward Mexican imports, but Bud Light edges out the foreigners as the número uno beer of choice; it’s the world’s best-selling beer according to Anheuser-Busch. One Mexican import that is specifically being marketed to younger, bicultural U.S. Hispanics is Mexico’s Indio brand beer. Indio was launched in Phoenix and Tucson early last month. This brand was created in Mexico in 1893 as Cerveza Cuauhtémoc in honor of the

Cerveza derives from the Saccharomyces cerevisiae, the scientific name of the ale yeast last Aztec emperor. Mexicans nicknamed the brew, “Indio,” and the company officially changed its name in 1905. The marketing pitch of Heineken USA, which is importing Indio, is that Millennials, who are “passionate about music, art and lead independent lifestyles,” will love this dark brew.

There are five imported Mexican beers that are most popular among U.S. beer lovers. Corona, as its name signifies, is the crown king of beer sales in the United States and United Kingdom. It is one of the five most consumed beers in the world. It is a lager, straw in color, with a mild flavor and a hint of hop bitterness. Bohemia is the oldest pilsner in Mexico. The name comes from the Bohemia region in the Czech Republic that is famed for its beer. It is aged longer than other beers, and has dark and wheat versions. Dos Equis was created in Mexico by German brewer, Wilhelm Hasse, in 1897. There are light and dark versions. This brand is the best-selling imported dark beer in the U.S. Tecate was named after the city of Tecate, Baja California. It was the first beer to be canned in Mexico.

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Latino Perspectives Magazine


Pacífico is a pilsner beer named for the Pacific Ocean. Its label depicts the Deer Islands off the Mazatlán coast. It is Modelo’s best-selling beer in northwest Mexico and the U.S. Southwest. Since the United States started importing Mexican cerveza in the early 1900s, the U.S. beer-consuming market has been influenced by both Mexican beer and culture. Prohibition in the United States during the 1920s boosted the Mexican beer industry as American beer lovers regularly crossed the border to enjoy brews. Later, when the antidrinking law was lifted, Americans had already developed a taste for Mexican brews, and became loyal customers when Mexico-based beer producers began exporting in earnest to this country. Far away from the Mexican border in Florida, Cubans and Puerto Ricans are creating culturally-inspired beer flavors and names. It appears they’d

like to give Mexico’s beers competition as the dominant brews in the U.S. and, according to beer industry statistics, traditional large breweries are losing U.S. market share to niche craft-beer companies. In Tampa, the Cigar City Brewing company produces Jose Martí beer, named after the famous Cuban revolutionary. This craft beer is a porter and has a lightly roasted, chocolaty flavor. This brewer also produces Espresso Brown Ale, a cubano-style rich, brown brew with the aroma of Cuban espresso and a taste of sweet caramel. Start-up breweries have found a niche in Miami’s craft-beer scene. If you love dessert more than main dishes, you’ll love Miami’s Fourth Age Brewing’s brands. Its beers are basically dessert in a bottle. The ¿Flan? brand is a sweetish stout that tries to recreate the beloved postre. It has a creamy body and is dark. Fourth Age’s

Mango beer is light, golden, with a thick head and a dash of citrus. Wynwood Brewing Company offers La Rubia, a blonde ale with a crisp, fruity taste. Most Wanted Brewing serves up Pink Posse, heavily influenced by agua de jamaica. It has a fruity, cranberry-ish flavor. The same brewers make Crimin Ale, infused with wheat and honey from bees buzzing around the Brazilian pepper trees that proliferate in the Everglades. Cerveza culture, beer lore and the evolution of cocktail beers Beer etiquette and recipes also have evolved over the centuries. No one knows when the first beer lover squeezed a lime wedge down a Corona bottle, but now it become part of beer lore. One theory is that the lime was first used to disinfect the Corona bottle rim. Another is that coating the rim with lime kept away moscas. Probably, the best explanation

“Stay thirsty, my friends”

Photo courtesy of Dos Equis

The police often question him, just because they find him interesting. His blood smells like cologne; his beard alone has experienced more than a lesser man’s entire body; he has arm-wrestled Fidel Castro; at museums he’s allowed to touch the art; AND, he doesn’t stick with just flour or corn … He’s “The Most Interesting Man in the World.” The Dos Equis’ “brand ambassador” with the sexy deep voice is portrayed by Jonathan Goldsmith (a self-described Russian Jew from the Bronx) and voiced-over by Will Lyman, narrator of the PBS series Frontline. Goldsmith draws inspiration for his character from his friend, Fernando Lamas (an Argentinean actor typecast as a “Latin lover” in Hollywood movies of the 1950s and 60s; also father to Lorenzo Lamas). 22

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is that, when Corona was introduced to America, sales flopped. So the sales and marketing departments came up with the idea that sipping Corona with a piece of lime floating inside somehow made it “hip.” Sales soared and, now, any self-respecting Corona guzzler in the U.S., Europe or Canada wouldn’t be caught dead drinking it without the lime. Other beer/lime combinations are the chelada and michelada, twists on drinking beer that are popular in Mexico and the U.S. Southwest. Basically a beer cocktail, a michelada is light beer with lots of lime juice, salt and sometimes chili powder, Worcestershire sauce, Clamato, tomato juice, or even soy sauce, may be added. The name comes from the phrase mi chela helada, or “my ice cold beer.” Although micro-brewing hasn’t taken off in Mexico like it has in the U.S., some Mexican companies have created niche brands and boosted their sales based on the product names. One small brewery in Guadalajara marketed a beer named Malverde, after Jesús Malverde, the famous drug trafficker. In addition, a company of soccer-loving beer producers introduced 10 Maradó, named in honor of soccer superstar, Diego Maradona. The same people created beers honoring the revolutionaries Emiliano Zapata and even Che Guevara. You can imagine the cheery toasts of “¡Viva la Revolución!” with these brands. So, the next time you sip and savor the frothy fruits of Mexico’s breweries at a Cinco de Mayo celebration of a great Mexican military victory, remember also to celebrate the history and culture of beer-brewing which brought you that great chela helada.

Most unique beer can Budweiser announced the launch of a new, bowtie-shaped aluminum can that mirrors the brand’s logo. Starting May 6, 2013, Bud aficionados will find the special can, sold only in 8-packs, on store shelves nationwide. In a company-issued press release, Anheuser-Busch InBev, the world’s largest brewer, announced that this new design is an addition to, not a replacement for, the traditional Budweiser can. Through April, 2013, the company had already produced 18 million bow-tie cans! Beer lovers can see for themselves the new bowtie-shaped can when it becomes available in the special 8-pack nationwide beginning May 6. Good news for those watching their waistlines – the new can holds 11.3 ounces instead of 12 ounces like the traditional Budweiser can; that’s 8.5 fewer calories, amigos.

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Latino Perspectives Magazine


Cerveza is big business in Arizona According to a 2013 report by the National Beer Wholesalers Association, beer distribution in Arizona contributes more than $1.1 billion annually to the local economy, and accounts for more than $242 million in federal, state and local taxes.

Lager and the Argentinean connection By LPM

Beer connoisseurs and aficionados may know that

lager brewing originated in 15th century Bavaria. But, the yeast used to brew the clear, cold-fermented cerveza is Argentinean – in part. Lager (derived from the German word “lagern,” which means “to store” or “to rest”) is produced with a hybrid yeast: a fusion of domesticated yeast used to ferment wine and leavened bread, and another, until recently unidentified, distantly related species. Molecular geneticists from round the world, led by José Paulo Sampaio and Paula Gonçalvez of the New University of Lisbon, had been trying to identify the “mystery yeast.” In 2011, Diego Libkind, a collaborator with the Instituto de Investigaciones en Biodiversidad y Medioambiente in Bariloche, Argentina, found the elusive yeast (which makes it possible for lager to be brewed at cold temperatures) in galls infecting beech trees in Patagonian forests. According to Libkind, “[t]hey fall all together to the [forest] floor where they often form a thick carpet that has an intense ethanol odor.” The yeast, named Saccharomyces eubayanus, was studied at the University of Colorado School of Medicine where Chris Todd Hittinger, Jim Dover and Mark Johnsston sequenced its genome. The group of scientists speculate that the Argentinean yeast made it across the Atlantic in the 1400s as European maritime merchants went back and forth; perhaps the microscopic yeast 24

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attached to a piece of wood, or traveled in the stomach of a fruit fly – quién sabe? So, there you have it, another story to share when imbibing lager, one of the most popular drinks in the world. You can read more about this fortuitous encounter in the Proceedings of the National Academy of Sciences ( content).

Think outside the mailbox. LPM, sent to your Inbox. For eight years, LPM has been the only Arizona magazine focused on the local Latino community. Sign up for the free digital edition:


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30 Entrepreneur Flavor of the Year – Tempe small business clears first-year hurdle

31 Briefcase

George Diaz’ advice for legislative advocacy: perseverance pays

Movin’ Up Alarcon named President’s Professor

Physicist, Ricardo Alarcon, earns post as President’s Professor for exemplary performance as teacher and mentor

Ricardo Alarcon was recently named President’s Professor and recognized during Arizona State University’s 2013 Faculty Excellence Awards. A professor in the Physics Department in the College of Liberal Arts and Sciences, Alarcon was honored for his substantial contributions to excellence in teaching, particularly through general studies and research mentorship. Alarcon is viewed as a pioneer in the use of digital teaching technologies in lecture classes, and he consistently earns favorable student

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Latino Perspectives Magazine



movin’ up

evaluation scores. President’s Professorships honor faculty members who have made substantial contributions to undergraduate education at ASU. A variety of criteria are used to choose awardees, including mastery of subject matter, innovation in course and curriculum design, ability to engage students both within and outside the classroom, and scholarly contributions. Alarcon is a fellow of the American Physics Society, a leader in the field of nuclear physics and recently served on the National Research Council’s Committee on the Assessment and Outlook for Nuclear Physics.

Israel Torres

AZHCC presents awards Last month, the Arizona Hispanic Chamber of Commerce hosted the 55th Annual Black & White Ball and Business Awards. Among those recognized for their leadership were: MaryAnn Guerra, Woman of the Year; Alfredo Molina, Man of the Year; and Israel Torres, Entrepreneur of the Year. The gala is one of Arizona’s

longest running formal galas and honors the achievements of business and community leaders statewide.

Sergio Urquidi

Urquidi joins Univision Sergio Urquidi recently joined Univision Arizona as lead anchor for its evening and late-night newscasts for the Phoenix and Tucson markets. An award-winning journalist, Uriquidi was most recently the lead anchor for El Opiniario, a news show airing on SOI TV, the first Spanish-language network in the U.S. focusing on the principal trending topics in social media. Urquidi has received four Golden Mike awards, a journalism award from the United States-Mexico Chamber of Commerce, and two Emmy nominations. A native of Mexico, he holds a bachelor’s degree in mass communications from the University of Texas.

LULAC Awards The League of United Latin American Citizens (LULAC) recently recognized ten individuals at their 24th Annual LULAC Educational

Awards and Scholarship Banquet in Tucson. Among the honorees for this year’s LULAC Presidential Citation Award were: Dr. Pepe Barron of Luz Social Services; J. Felipe Garcia of Metropolitan Tucson Convention and Visitors Bureau; and Dr. Genie Favela of Sunnyside Unified School District. The Sheriff of Santa Cruz County, Hon. Tony Estrada, was also presented with the Soldado de Cuero Lifetime Achievement Award for more than ten years of leadership and service to the community. Proceeds from the banquet benefited the LULAC Council 1057’s efforts to send students to the LULAC Washington National Youth Leadership Seminar and provide scholarships via LULAC’s National Scholarship Foundation.

Carlos Velasco

Local First AZ adds Velasco Local First Arizona (LFA), a member-based non-profit that promotes the importance of local economies, recently hired Carlos Velasco. Velasco will manage LFA’s sister organization, Fuerza

Movin’ Up Know someone who has been promoted, elected or honored? Send us the news of their achievements! Email 28

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Local, the Spanish-speaking preferred equivalent. Fuerza Local has close to 50 members and was launched in April, 2012, to strengthen local communities and economies within the Arizona Hispanic market.

Andrea Morales

Morales receives national honor Andrea Morales, an associate professor of marketing at the W. P. Carey School of Business at Arizona State University, has received the 2013 Erin Anderson Award, a national award that recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch academic careers. The annual award is conferred by the American Marketing Association Foundation (AMAF), the non-profit, philanthropic arm of the American Marketing Association, which is dedicated to honoring good works. Last year, Morales was presented with the W.P. Carey Outstanding Research Award.

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Meet Gonzalo de la Melena

CEO, Arizona Hispanic Chamber of Commerce and alumni of a Maricopa Community College Which of the Maricopa Community Colleges did you attend? I attended Mesa and South Mountain, transferred to ASU to complete my bachelor’s degree then attended Thunderbird School of Global Management for my MBA. Most valued experience? Having the opportunity to do business in more than 30 countries before the age of 30 was incredible, especially considering the only international travel that my family had done was when my father immigrated to this country. What is your strongest personal characteristic? Optimism. Most influential person? My mother, because of her dedication and encouragement to our family. Of what are you most proud in your career? Graduating from college at the same time as my mother. We were the first in our family to finish. What is your favorite thing about your career? Helping small businesses succeed. It’s gratifying.

You make a difference in your Community. We make a difference in you. Chandler-Gilbert | Estrella Mountain | GateWay | Glendale | Mesa | Paradise Valley Phoenix | Rio Salado | Scottsdale | South Mountain | Skill Centers The Maricopa Community Colleges are EEO/AA Institutions @mcccd

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The taste of success Alicia Quihuis, owner and manager of Flavor Founded:

March 3, 2012

Number of employees:


Photo Courtesy of Flavor

Career highlights: I attended college at ASU and graduated with a B.S. in Biochemistry. After receiving my degree, I worked in the non-profit medical sector for a bit before moving on to assisting in research at the University of Arizona Medical Campus in downtown Phoenix. After working in science for almost five years, the urge to become my own boss and thrive as an entrepreneur took hold, and I decided to look for open opportunities to fill this desire. I pitched the idea of starting up a small ice cream and cupcake shop to my father and he very much encouraged the idea, offered to help out, and even knew of a good spot for the business – directly across from the ASU Art Museum in Tempe. Since opening, we’ve been able to add pastries, coffee, tea and a small espresso machine, as well as Coca-Cola and Red Bull products to the menu. Every day, as we operate the business, we come up with new ideas that we hope we can incorporate at Flavor in order to keep it growing and thriving within the Tempe/ASU community. Important business milestones: Making it for one year. It was a great relief. We learned a lot of lessons and took immense satisfaction when we made the one-year mark. We now have an idea of what to expect throughout the year. Our focus will continue to be serving the local Tempe and ASU community, offering our customers their unique Flavor of ice cream, coffee and beverages. It’s been such an experience getting to know the neighbors and creating strong friendships with them; getting their feedback and an open-armed welcome has been so rewarding.

Next business goal: Flavor started small and continues to grow – slowly but, thankfully, still growing. For our next big step, my wish is to add an oven in the shop so that we can start providing fresh-baked

cookies, cakes, pastries and breads on site. There really is no substitute for that sweet aroma that comes from baking and I want the shop to constantly have a scent that people can directly associate with the Flavor.

Best business advice you have received: “It’s not a sprint, it’s a marathon – best to pace yourself.”

More information at: FlavorOnMill; also on Twitter and Instagram @ FlavorOnMill

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Every Latino can be a legislator By George Diaz

My introduction to our state legislature was

uncomfortable. While an undergraduate student at Arizona State, I served as a majority intern in the House of Representatives. The discomfort came from being a Democrat working for Republicans, and only one of two Latinos doing so. I took the internship hoping to improve my chances of getting into a top-tier graduate school. I was equally immersed in the community and my studies and, while most of my fellow interns wanted to become lawyers, my dream was to become a social science researcher. I was certain there was a strong relationship between policymakers and those who research social problems. My motivations were my surroundings. The neighborhood I grew up in was the scene of demographic change and, along with it, the sights, sounds and smells of Maryvale were changing. Ice cream trucks still patrolled the block but now tamale vendors did too. The tunes of Van Halen and Michael Jackson were now occasionally drowned out by Ramon Ayala. Don’t get me wrong, growing up on the Westside there were always Latino elements, but now they were increasingly prevalent and Mexican. It made some folks uncomfortable, even those who recognized that we shared a heritage with our new neighbors. Despite the changes, I was still comfortable in my ubiquitous John F. Long home. Still, I knew things could, and should, get better, much better. Our schools, neighborhood safety and economic position all needed to improve drastically to avoid slipping into irrelevance. At that point in 1995, I swore I’d never leave the ‘Vale; I wanted to be a servant to my community.   My internship showed me immediately that I had it all wrong. I learned quickly that there was little connection between policy and research and, for me, that was very disappointing. But, I also learned that trust, diplomacy and efficiency are valuable qualities because most issues are too complicated to convey completely. You never know who your allies will be and, with regard to programs, cost always outweighs effectiveness. Obviously, I got over being uncomfortable. My internship was over 17 years ago and I have worked in government relations full-time ever since.

If you’re wondering why it is important for you to know about the legislative process, I have two good reasons. In the first place, laws are more than policies; they are moral documents that convey a society’s priorities. Second, in order for the Latino community to make itself a priority, it must be engaged in improving our educational system, public safety and economic development. When you are not engaged, you forfeit your political power by making those who do engage in the process more powerful. Legislative advocacy for Latinos is critically important because of the huge gap between our lack of civic engagement and our growing population. Arizona’s Latino population in 1980 was only 16 percent. Currently, Latinos make up 30 percent of Arizona’s population and, by 2030, Arizona’s population could reach “

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Latino Perspectives Magazine



Be a Mentor

minority” status. However, according to the Pew Hispanic Center, while Latinos are 17 percent of the population of the United States, they only comprise 10 percent of voters. Latinos could, however, account for 40 percent of the electorate by 2030. If Latinos increase voter participation to the level of other groups, the number of votes cast by Latinos could double in the next two decades. To become engaged it helps to know the legislative process. As for how a bill becomes law, I could try and explain every nuance, but what readers need is an understanding of the legislative process that can be applied independently. There are two basic components to passing a bill: the introduction and the process. The motivation behind bills, much like my own motivation for applying for the legislative internship, isn’t always obvious or transparent. But there is always a problem, incident or disagreement behind the genesis of every bill. Bills can come from both malicious and positive intentions but, with 1,395 total bills introduced last year, the malicious can go unnoticed. Keep in mind that one person’s special interest group is another person’s advocate.   To introduce a bill you only need two things: an idea and a sponsor. Only a member of the legislature can sponsor a bill. The bill’s text can be in draft form, but the good folks at the Legislative Council (yes, its “Council,” not “Counsel”) put the language into the proper legal format. The initial draft is called an “intro set” and is circulated by a legislator among other legislators for their signature as co-sponsors. The process is much more complicated than this but, suffice it to say, you need four things to pass a bill through either body of the legislature (House of Representatives or Senate): (1) introduction of a bill; (2) successful passage in at least one committee


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hearing; (3) successful passage in a floor vote (sometimes two); and (4) a vigilant work ethic. Of course, advocacy means different things to different people, but my advice is that discussion will advance your position much further than protests or picketing. I don’t think protesting is wrong, but it can polarize policy-makers to the point where their position can’t be reclaimed. As for how to advocate for the issue you care about, remember that perseverance pays. I offer the following recommendations for how to approach a policy-maker: Identifying yourself as a volunteer, stakeholder or concerned citizen over the issue and then explain why you’re involved (a personal experience, the experience of a loved one or a story you heard). Your personal connection can convey your commitment. Know what you’re asking for. A little knowledge goes a long way and avoids confusion and delay. Ask that the legislator make your issue a priority. State the issue and explain why it is important to you. If it isn’t a priority, then it may not be addressed.   Ask for a return call or an opportunity to meet in order to deliver your points directly.   If you don’t get a commitment or a response initially, keep calling, e-mailing and writing until you do.   Perseverance pays because elected officials really do worry about what their constituents are going to think, say and do in reaction to their votes and positions. You can look at bills, bill summaries, find out who your district’s legislators are and even track legislation at azleg. gov. There are two other ways to pass laws in Arizona. The state legislature can pass


legislation to have voters decide an issue at the ballot box. This process is called a referendum. A ballot initiative is another alternative but requires proponents to gather valid petition signatures from registered voters in the amount of “10 percent of all votes cast for governor in the last preceding election.” If the initiative amends the constitution, the number of required signatures increases to 15 percent!  That’s 172,809 and 259,213 signatures, respectively. Remember, having an ambivalent attitude towards politics and politicians only forfeits your political power, making those who do engage in the process more powerful.  If your opinion is that your community is being disenfranchised and you’re not doing anything about it, consider this quote from Martin Luther King: “He who passively accepts evil is as much involved in it as he who helps perpetuate it.”


The next time you hear about a law, ordinance or policy that you disagree with, take the time to voice your opinion. We must overcome the discomfort, the same discomfort I felt as an intern, and become aware and engaged. A successful advocacy strategy integrates both your awareness and feedback so that you hold policy-makers accountable to your community – a community with tremendous challenges. According to a local researcher studying Arizona demographics,  “Arizona may not be a red state for long; it could become a blue state; but it certainly will be brown.” George Díaz is the founder of West Washington Strategies (westwashingtonstrategies. com), a government and media relations firm.

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Latino Perspectives Magazine



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Still a student after long service Wence M. Arevalo, Sergeant (SWAT), Glendale Police Department Years of service:

18 years


I have an associate’s degree from Glendale Community College and I’m working on a Bachelor’s degree from Grand Canyon University.

Career highlights: I’ve had many moments with the City of Glendale, but one of the most memorable was first getting my promotion to Sergeant. I was proud I had achieved the promotion through hard work. And, I was eager to become a leader to train officers and share my experience and to serve our Department and the citizens of Glendale better. Another was earning the Medal of Valor for saving the life of a citizen. Also, I completed 20 years of service to the United States Naval Reserve. Valuable learning experience: Being a police officer requires so much work on so many different levels. I have learned to always be a student. What I mean by that is an eagerness to learn new things to improve yourself as a person in your career but also in your character. People make mistakes and it’s important to learn from them in order to make better decisions and also help those around you do the same.

Why did you decide to pursue this career? As a kid, I was always intrigued about police work. I have always been a person who had the call to serve. I joined the military at a young age and I like the structure and the service to my country. When I was released from active duty, my uncle, who is a Lieutenant with the Glendale Police Department, mentored me and helped me become a police officer. I have been fortunate to have spent time in a wide variety of positions within the Department where I continue my service to my community.

Final word:

Education is important and my advice to anyone wanting to pursue a career in serving the community is never stopping learning. Serving comes with sacrifices and a great deal of responsibility and, the better you are as a person, the better you will serve those who need you.

How do you balance your career and personal life? I have a great and supportive family. They have made sacrifices for my service, so I make it a point to put the same amount of effort into my family relationships as I do in my career. My kids are my highest priority and I spend as much time with them as I can.

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Help us acknowledge those who serve. Men and women currently in the military or first responders. Send your info to

¡ May 2013!

Latino Perspectives Magazine


A High Expectations Movement Dedicated to World-Class Education for all Arizona Students All Arizona students deserve a worldclass education – an education that recognizes their potential and challenges them to meet the highest of expectations. However, this is not happening today. Did you know? • 66% of Kindergarten teachers say their students are not prepared when they start school. • 22% of Arizona’s students do not graduate from high school on time. • 53% of Arizona’s graduates do not qualify to enroll in our state’s public universities.

• 59% of Arizona students that attend a community college require remediation. This is particularly important because 85% of high-growth, high-wage jobs in Arizona will require some form of postsecondary education or career training, while only 35% of Arizona’s working adults hold an associate’s degree or greater. Arizona’s long-term economic prosperity and our individual quality of life depend on our ability to deliver a world-class education for all students,

which means we need to take bold action today. By building a world-class education system in our state, not only are we preparing students for future success, but we are ensuring a strong workforce pipeline and economic stability for Arizona. As it stands today, we have much work to do. Achieving a world-class education system requires leadership, high expectations, strategic investment and the willingness from everyone to work together to achieve our goals. Join us in building a movement for world-class education at

The 5 Building Blocks of a World-Class Education World-Class Academic Achievement Arizona students are prepared for and successful in college and career, and they complete postsecondary education ready to compete with their peers around the world for the best jobs. Excellence for All Arizonans embrace the state’s diversity and value the potential of every child’s life. Every Arizona student has the opportunity to attain an excellent education, regardless of zip code, background, or special need. Commitment to Innovation Arizona students are critical thinkers and innovative problem solvers who are prepared for the jobs we want in Arizona and who will strengthen Arizona’s global leadership and quality of life. Strategic Investment New and existing resources are strategically invested in Arizona’s students, birth through career, to improve student achievement and to grow the number of world-class educators and schools. Communities Working Together Arizona’s business and community leaders, elected leaders, voters, educators, parents and students work together with urgency, optimism and a long-term view to ensure that every Arizona student succeeds in college, career and life.

Shared Vision for Arizona Education Arizona has a world-class education system in which all students are prepared to succeed in college, career and life.

Ensuring Educational Excellence for all Arizona Students By Pearl Chang Esau, President and CEO, Expect More Arizona Ensuring a world-class education for all Arizona students will take building a statewide movement of public awareness, deeper understanding of the issues, and a willingness to take ownership and action. It will take hundreds of thousands of dedicated Arizonans who are passionate about ensuring the best education possible for students, especially those who face the greatest challenges, and who are willing to ask our leaders to do the same. As parents, we need to make education the top priority in our homes and stay engaged at every step. As students, we need to strive for excellence and work hard. From our leadership, we need the willingness to make necessary investments in education, hold a long-term view, and to work collaboratively. Perhaps wise words for all of us come from a plaque that once sat on Ronald Reagan’s desk: “There’s no limit to what we can

accomplish if we don’t care who gets the credit.” Real change will start with each of us. As the mother of a two-year-old, I believe it’s important we are willing to advocate for outstanding educational opportunities for other children as we would for our own. As the daughter of Taiwanese immigrants, and someone who learned English as a second language, I also believe that we must value culture and multilingualism as an asset. Our Latino, Native American and other minority youth possess wonderful cultural strengths that can be cultivated through an outstanding education that will equip them to be global leaders with highly desirable skills in the marketplace such as ability to work with diverse perspectives and bilingualism. Only by viewing culture as an asset, while holding high expectations for all students, will we truly maximize our youth’s potential and contributions to this great state.

One challenge we must take on is closing the achievement gap. On average, students from low-income backgrounds are 2-3 grade levels behind their peers by the time they are 9 years old. This is a significant issue for Arizona as nearly onequarter (23%) of Arizona children live in poverty. Ensuring that every student has the opportunity to attain an excellent education, regardless of zip code, ethnicity or special needs, must be Arizona’s top priority. It will take a commitment to holding expectations high, outstanding teachers and schools and a strategic investment of new and existing resources. We must act now. We simply cannot let another generation of students go by. Our state’s economic development and the quality of life for all Arizonans depend on our high expectations and our willingness to act with urgency to provide world-class education to all students.

Expect More Arizona is a non-partisan education advocacy organization working to create a high expectations culture across the state. Through raising public awareness, outreach and moving people to action, Expect More Arizona is building a movement dedicated to ensuring all Arizona students receive a world-class education and are prepared to succeed in college, career and life.

Join the Movement

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New ASU program preps students, families for college success By Erica Cardenas

Arizona State University has launched a new

program that engages Arizona high school students, and their families, through a series of workshops with the ultimate goal of preparing students for success at ASU. Known as the “Future Sun Devil Families” (FSDF) program, participating students and families attend seven workshops throughout the academic year at their own high school or a nearby partnering high school; each workshop is designed to guide students and parents through the college application process in an interactive co-learning environment, and is led by an ASU facilitator trained on workshop content. FSDF is available for grade levels 9-12 and there is no cost to participate. “‘Future Sun Devil Families’ in partnership with our high school colleagues creates a pathway to access the university early and often, ensuring that students are university eligible and that families have the tools and resources to support them in that endeavor,” says Beatriz Rendon, ASU’s Associate Vice President of Educational Outreach and Student Services. Eligibility requirements include student enrollment in one of the following school districts: Phoenix High School, Mesa Public Schools, Glendale Union High School, Tempe Union High School, Tolleson Union High School or ASU Preparatory Academies. Additionally, students must have a minimum 2.5 GPA in core classes (English, math, science, and social studies), and participating students and at least one parent are expected to attend the monthly college prep workshops at a local high school. Students entering ninth grade may apply for the following academic year and all “Hispanic Mother Daughter” participants will be automatically enrolled in the program. A sample of FSDF workshop objectives by grade level are as follows: 9th Grade Session 1             Gaining support and understanding Session 2             Re-affirming self-advocacy and independence

Session 3             Understanding admissions and eligibility Session 4             Making a college choice Session 5             Diving into financial literacy Session 6             Creating a financial plan Session 7             Becoming well-rounded   10th Grade Session 1             Introduction Session 2             Exploring degree programs and career paths Session 3             Investigating financial aid resources Session 4             Refining financial plan and timeline Session 5             Re-affirming family support Session 6             Examining course mastery and remediation Session 7             Evaluating extracurricular activities and leadership

¡ May 2013!

Latino Perspectives Magazine


May is National Foster Care Month. There are more than 14,000 children in care in Arizona. Many are forced to leave their homes with just the clothes on their backs. “Just for Me” bags are given to our foster families for the children who have just come into their care. The bags include essential items, along with items that can provide comfort in a scary situation, such as blankets, stuffed animals and journals.


Students may apply on-line and must also submit transcripts and two short essays to be considered for FSDF. “‘Future Sun Devils Families’ illustrates ASU’s and President Crow’s vision to measure the success of our university, not by whom we exclude, but by whom we include and how they succeed,” adds Rendon. “This program is a concrete example of how we fulfill the commitment to working in the community as partners in preparing more Arizona youth for the university.” Visit for additional program and application details. E-mail or call 480-965-6060 with questions about “Future Sun Devils Families.”

Visit us online at

Encourage literacy through mini home libraries

to put a smile on a child’s face this May.

Public libraries have been serving patrons since the ancient Greeks

A child can’t wait.


11th Grade Session 1             Introduction Session 2             Comparing colleges and programs of study Session 3             Exploring a major map Session 4             Understanding the financial aid and scholarship process Session 5             Establishing communication with universities Session 6             Developing leadership skills Session 7             Investigating college support resources   12th Grade Session 1             Finalizing admissions application Session 2             Exploring university learning opportunities Session 3             Completing scholarship applications Session 4             Completing FAFSA application Session 5             Committing to an academic program of study Session 6             Experiencing college campus life Session 7             Demonstrating independence

Latino Perspectives Magazine

¡ May 2013!

developed the idea in the fourth century B.C. But what about creating a personal space at home to encourage reading and provide children with skills that will enhance their public library experience? According to studies, about 25 percent of Arizona fourth-graders are prepared to read proficiently and children who are read to at least three times weekly are nearly twice as likely to score in the top 25 percent in reading. The “Read On Greater Phoenix” network identifies three easy steps to create a special reading place in your home aimed at making literacy a fun part of daily life: Select a special space for your child to look at books that is inviting and permanent; this can be an entire room or a cozy corner. Include a chair or pillows and a small shelf or basket for favorite books. Make the books easy to reach for small children – you can even include paper and pen to encourage them to write new story endings. Include stuffed animals so your child can read to a favorite pal, another great tool to improve literacy. Additional literacy tips to incorporate into your new in-home reading space can be found at Families are also encouraged to share their home libraries on Valley of the Sun United Way’s Facebook page at and on their Twitter feed @myvsuw using hashtag #minihomelibrary.

Therapy through art Art forms, including music, dance

and painting, have been shown to have a significant and positive effect on both children and adults. In fact, therapy through art is based on the belief that the creative process involved in artistic selfexpression helps people to resolve conflicts and problems, develop interpersonal skills, manage behavior, reduce stress, increase self-esteem and self-awareness, and achieve insight. According to the Arizona Art Therapy Association, art therapy by definition is a mental health profession that uses the creative process of art-making to improve and enhance the physical, mental and emotional well-being of individuals of all ages.

Artplay in Phoenix is offering emotional-wellness sessions for children ages 3-15 using art-making, music, movement and play to explore and learn to manage feelings. Additionally, they are offering “drop-in” art projects that children can create and take home for $15. Artplay also offers “Helpacks” that parents may order on-line. Each pack includes five therapy-based toys that help kids manage their emotions, plus a fun explanation sheet. Parents can choose from the Sadness Helpack, the Anger Helpack, the Fear Helpack or the Anxiety Helpack. The packs are $25 each and can be ordered via Artplay’s website at


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Make the most of parent-teacher conferences Ready ... set ... go! You have 15 minutes of undivided attention from your

child’s teacher to discuss their academic progress. So, how should you prepare yourself to maximize the face-to-face time you have with your child’s teacher? With parent-teacher conferences in full swing, many parents may be asking themselves, “How can I get more out of parent-teacher conferences so that they make a difference to my child’s success?” Research shows that students with more actively engaged parents are more likely to attend school regularly, have better social skills, earn higher grades, graduate from high school and go on to college or other post-secondary program. Expect More Arizona President and CEO, Pearl Chang Esau, offers some useful questions, collected from teachers, to ensure a productive parent-teacher conference that allows you to explore how your child is performing and helps you to set goals to strengthen/improve his or her performance: When does testing take place throughout the year? How did my child perform on the benchmark and state tests, and how did he or she compare to his or her peers? What areas do we need to work on to help him/her improve or be more challenged? What joint goals can we set between now and the next parent-teacher conference period? What resources are available if my child has special needs, is gifted, or just needs more support? How else do you evaluate my child’s skills and knowledge beyond testing? What type of activities can I incorporate into my child’s everyday routine that could help his or her progress? Visit for additional academic success materials for parents.

Have an education story idea?

Fo l l ow us on Call 602.285.7800 A Maricopa Community College.

Send your information to

¡ May 2013!

Latino Perspectives Magazine


Total immersion Swimming in open water requires a specific skill set By Virginia Betz

To a strong swimmer, a large expanse of water in a natural setting must be irresistibly inviting, particularly in

contrast to the usual repetition of laps in a single lane of a concrete pool (probably shared with another swimmer). Open-water swimming is a draw for the recreational swimmer who just wants a change of scene, but is also becoming more popular among amateur and professional athletes who train for endurance events, such as triathlons and channel crossing. Locations for open-swimming near Phoenix Many municipalities prohibit swimming in natural water features within their boundaries. Water quality could be an issue and, most likely, there is an unwillingness to incur the inevitable expenses associated with habitual public use. In Arizona state parks, visitors are permitted to swim anywhere, but finding a place suitable for a real long swim may not be so easy. The best choices for open-water swimming near Phoenix are large lakes/reservoirs with developed recreational facilities. Many have specially designated areas for swimmers (no motorboats or jet skis) and include safety features, like platforms and buoys, along with other amenities, such as picnic areas and lavatories. Information about lake conditions (temperature, wind speed, etc.) can be obtained before planning your visit. A few destinations appropriate for swimmers of average skill are listed below. 42

Latino Perspectives Magazine

ÂĄ May 2013!

Lake Pleasant Part of the City of Phoenix Parks System, Lake Pleasant Regional Park surrounds a very large lake formed by Waddell Dam. The Lake has several coves that are “wake-free,� and, thus, safe areas for swimmers. In Castle Creek Cove, it is possible to do a threemile swim from the mouth of the cove to the tip and back. A day pass is required to enter the park; it is $6 per car and $1 if entering by bike or on foot. Map and more details at maricopa. gov/parks/lake_pleasant Bartlett Reservoir Bartlett Reservoir is 22 miles east of Carefree. Formed by a dam of the same name on the Verde River, the area is notable for its spectacular scenery. The Reservoir is located in the Cave Creek Ranger District of the Tonto National Forest, so vehicles need to purchase a $6 pass to park at the facility. Rattlesnake Cove,

off-limits to motor boats, is the spot for open-water swimming inside the buoy line. The undeveloped beach front slopes gradually down to deeper water. Windy conditions often prevail in the area and can produce choppy water. Map and info at

increasing urine volume, increasing lactate production and decreasing VO2max,” all conditions guaranteed to diminish athletic performance. Wetsuits permit longer stays in the water but detract from the sensual experience of the water most recreational swimmers desire. Overexposure to the sun can also be a particular hazard for the open-water swimmer who, having committed to a long swim with no opportunity to rest, neglects to consider that, even in cool waters, parts of the body can be subject to sunburn. Sighting In choosing a destination, the open-water swimmer will presume a straight line trajectory, but swimming in a straight line is easier said than done. Most swimmers take breaths on the same side every few strokes, which tends to cause the swimmer to veer to one side. Correcting for this tendency is easy when lap swimming, but for open-water swimmers, frequent stopping to adjust direction really slows down the swimmer’s progress and wastes energy. Ideally, open-water swimmers should adopt a symmetrical stroke with bilateral breathing. It also helps to learn to keep a low head position while taking frequent looks to stay on course. Learning such new techniques requires practice.

Canyon Lake Canyon Lake, 15 miles up the Apache Trail from Apache Junction, is part of the Superstition Wilderness area of the Tonto National Forest, Mesa Ranger District. The Boulder Creek Recreation Area, off limits to motorized watercraft, is most recommended for open-water swimming. It is possible to swim a one-mile loop non-stop. As for all Tonto sites, a $6 parking pass is needed. Info at Lyman Lake If higher elevations appeal as the hot summer months approach, Lyman Lake at 6,000 feet is the largest lake in the White Mountains along the Little Colorado River. Because the Lake is so expansive (1,500 acres), it is popular for boating, but the west end of the Lake is a buoyed-off, no-wake zone great for swimming. Lyman Lake, 17 miles north of Springerville, is part of the Arizona State Parks system and has a $7 entrance fee for vehicles and $3 for individuals/cyclists. Map and info at

The special challenges of open-water swimming Physical exposure Open-water swimmers are exposed to greater extremes of temperature than pool swimmers. Usually, the issue is cold. A warm body rapidly loses heat in cold water through conduction, and exercising in the water will accelerate heat loss due to convection. According to, responses to cold include “shivering, constricting blood vessels, increasing metabolism,

Isolation The lure of open water can also be a great disadvantage if a swimmer gets in trouble and there is no one nearby to note their distress. Even if there is a lifeguard on an ocean or lakeside beach, the surveillance of wide, open spaces is difficult. Take care not to underestimate distances or overestimate your swimming prowess. If the goal is to cover a significant distance, advise companions of your intentions; inexperienced open-water swimmers shouldn’t stray far from fellow swimmers or from a landing place. Persons desiring to take up open-water swimming in a serious way ought to consider professional coaching in order to learn the special techniques appropriate for long-distance and/or competitive swims. With training and experience, swimmers can enjoy open-swimming in a greater variety of water contexts.

¡ May 2013!

Latino Perspectives Magazine


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Stella Pope Duarte

Love endures in poet’s words By Stella Pope Duarte

A poet’s voice has a way of lasting

from generation to generation and, in each era, the poet’s words ring true. Born in England on March 6, 1806, Elizabeth Barrett Browning was the author of the poem, How Do I Love Thee, which has endured the test of time and is considered one of the finest poems of the Victorian era. Most students in high school will, at one time or another, study her poem and listen to the rhythm and cadence of its words, perhaps opening their hearts to the poem’s deeper meaning, a meaning that transcends time. Her opening stanzas begin with a question: How do I love thee? Then she begins a series of answers to the question posed: Let me count the ways. I love thee to the depth and breadth and height my soul can reach, etc. She sees love as a “quiet need,” and as something freely, purely and passionately given. By the end of the poem, Elizabeth has given profound new insights to something we often take for granted. Writing the poem was also her way of expressing her love for her husband, Robert Browning, who had introduced himself to her as an avid fan of her poetry via letters. He wrote: “I love your verses with all my heart, dear Miss

Barrett.” Unfortunately, Robert Browning was considered a lower-class gold-digger by Elizabeth’s father and, due to her marriage to him, she was disinherited from her father’s estate and lived most of her married life abroad in Europe. Beginning her writing career at the age of six, Elizabeth took on the social issues of the day in her poems, especially the enslavement of Africans in Jamaica where her family owned land and businesses. Her adherence to the belief that slavery was cruel and violated human rights led her to put pen to paper and write rousing poems such as The Runaway Slave at Pilgrim’s Point in which she describes the brutal beating and rape of a black woman who, even in the midst of suffering horrific cruelty, still cursed the slave-owners. What does an English poet writing in the 1800s mean to Latinos in Arizona today? First of all, Elizabeth used her artistic abilities to send vital messages of love and hope to heal the sufferings of those around her. In a similar fashion, hundreds of artists living in Arizona and across the Southwest have responded to the unjust treatment of our immigrant community by employing their artistic abilities to challenge the destructive waves of prejudice and racism that rise again and again to injure thousands and

victimize innocents with abusive, unjust laws. In spite of suffering chronic illnesses, Elizabeth was able to rise above the discrimination that existed against women writers in the masculinedominated Victorian era and continued throughout her life to look deep into her own heart for the things that truly mattered to her. In considering the women recently honored as Trailblazers in Arizona, and those who shared in creating the PBS Special, Makers: Women Who Make America, I am grateful for the women, mothers, grandmothers, tías and primas who have stood up to the cruelties they have encountered, expressing in so many ways to family, friends and community the same love Elizabeth wrote about in her poems. The last words of Elizabeth’s poem, How Do I Love Thee?, summarize the world of love in a most profound way, and lead us to understand that love on earth is only the beginning of eternal love: I love thee with the breath, smiles, tears, of all my life! – and, if God choose, I shall but love thee better after death.

Stella Pope Duarte was born and raised in South Phoenix. She began her award-winning career in 1995 after she had a dream in which her deceased father told her that her destiny was to become a writer. Contact her at

¡ May 2013!

Latino Perspectives Magazine



my perspective on: the Boston Marathon bombings

The week of April 15 changed everything By Dan Cortez

More perspectives

Send us your perspective on whatever moves you. Email

“Boston is probably the


only major city that if you f*#% with them, they will shut down the whole city ... stop everything … and find you.” It’s hard not to agree with the sentiment expressed in this tweet by Adam Sandler, a New Englander himself, shortly after last month’s horrific bombings at the Boston Marathon. Just as on September 11, 2001, I learned of the explosions while listening to the radio. Not yet knowing the severity of the events, I proceeded to take my 14-month-old son to get his first barbershop haircut. That’s when the news worsened. My little boy, sitting on my lap, began to cry uncontrollably. The shop was crowded yet quiet, as everyone held their breath, their hands either on their heads or covering their mouths. Although my baby’s crying was about his haircut, his heavy sobs must have expressed the feeling everyone in the shop was beginning to experience. The barber never finished – I had to get home and comfort my little boy. That moment was the beginning of a long and surreal week filled with sorrow, anger and anticipation. What made the Boston bombings so unique, compared to other terror attacks, is that a real-time manhunt ensued, filled with confusion, erroneous reporting and terrible speculations. By now, most people have learned of the many heroic acts displayed by everyday people like Carlos Arredondo. The Costa Rica native who was handing out American flags to honor fallen soldiers, including his own son, came to the aid of a man who had both of his legs blown off below the knee. For a long time,

Latino Perspectives Magazine

¡ May 2013!

I couldn’t get the image of “the man in the cowboy hat” wheeling the injured individual to safety out of my mind. A few days later, those thoughts were interrupted when I learned of a shooting on the MIT campus minutes before I was going to turn in for the night. I found myself glued to my television and laptop, flipping channels and surfing the web to find out as much information as I could, thinking there might be a connection to Monday’s events. It was bizarre, seeing the now famous events develop in real time. I finally had to go to bed at four a.m. That next morning, I reflected about my own place in Boston. Moving here was a culture shock in many ways. As much as I had networked and met many wonderful people, becoming active in two Latino professional organizations, I still felt like a perpetual visitor to a city filled with so much history and culture. Plus, I was a rare Chicano, a pocho lost in Boston. But, the week of April 15 changed everything. I began to feel an affinity with a town that I previously thought of as somewhat intimidating, whose residents seemed unfriendly to those not like them. Boston, after all, does have a history marked with racial strife. I’m not sure what I would have done had I attended the Marathon that fateful day. Our minds can be filled with “what ifs” in these situations. I like to think that “if” I had been there, I would have run to the aid of my fellow Bostonians. Prior to moving to Boston with his family, Dan Cortez managed and facilitated the Hispanic Leadership Institute for Valle del Sol. Born in Juarez, Dan grew up in Peoria and graduated from ASU with a B.S. in Business. He previously wrote the column “Pocho Keen” for LPM. Dan and his wife Maria have two sons, Nicolas George and William Daniel.

Congratulations Priscilla Giguere - Mrs. Sonoran Desert

We are proud to have you as a friend to the Estetica family. We wish you the best of luck in the Mrs. Arizona America Pageant. Mrs. America State Pageant will take place April 5 & 6, 2013 at the Tempe Center for the Arts, Tempe, AZ. Tickets available for this event at the box office and online. To learn more about the Mrs. Arizona America Pageant, find us on Facebook or at: Mrs. Arizona America Pageant

Priscilla Giguere Mrs. Sonoran Desert

Mrs. Arizona America Contestant 2013

Dr. Corwin D. Martin


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Latino Perspectives Magazine May 2013  
Latino Perspectives Magazine May 2013  

Magazine focused on the Arizona Latino Market