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WINTER-SPRING 2016

COVER STORY

WE ARE ADONEL

Adonel Concrete opens Adonel Block

LBA GALA 2016 LBA swears in Alex Lastra as new President

LBA ACADEMY

GRADUATES 1st CLASS

Senator Marco Rubio delivers 1st LBA Academy Commencement speech


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PROYECTO MAGAZINE WINTER - SPRING 2016

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PROYECTO MAGAZINE WINTER - SPRING 2016

CONTENTS 07 ......... President’s Letter - Alex Lastra

34-36 .... Golf Tournament 2016

08 ......... Director’s Letter - Yamileth Pereyra

37 ......... Director Profile - Manny Rodriguez

10-12 .... January Luncheon

38 ......... JR. Director Profile - Ilianit Fischler

14-15 .... March Legislative Breakfast

39 ......... Membership Cocktail

18-19 .... Marlins Luncheon

40 ......... Membership Cocktail / May Luncheon

21-23 .... April Luncheon

41-42 .... LBA Graduation Ceremony

26-27 .... Cover Story - ADONEL

43 ......... Qué Pasa LBA?

29-31 .... LBA Installation Gala 2016

44 ......... Advertisers Index

33 ......... January Membership Cocktail / Women of the LBA Cocktail

45 ......... LBA Seminars & Events Calendar

10-12

29-31

46 ......... In The News

18-19

26-27

41-42


WINTER - SPRING 2016

7955 NW 12th Street • Suite 309 • Doral, FL 33126 305.446.5989 www.lbaorg.com

Publisher Ralph Jimenez – ExclaMarketing Advisory Board Alex Lastra, Hector Aguililla, Ralph Jimenez, Ileana Rios and Yamileth Pereyra Editorial Contributors Communications Committee Graphic Design ExclaMarketing Production ExclaMarketing Photography Gort Productions- Alex Gort Jr. Advertising Sales Latin Builders Association® Yamileth “Yami” Pereyra 305.446.5989 ypereyra@lbaorg.com Advertising Agency Latin Builders Association®

ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS PROHIBITED.

President Alex Lastra

Legal Counsel Alexis Gonzalez – Law Offices of Alexis Gonzalez

President-Elect Eric Montes de Oca

LBA Board of Directors Luis Garcia- Adonel Concrete Pablo Pino- TD Bank Ralph Jimenez- ExclaMarketing Javier Avino – Bilzin, Sumberg Baena Price & Axelrod LLP Andre Rodriguez – Influence Communications Danny Dominguez- Resorts World Rafael Reyes- Southern Wine and Spirits Liz Solis- MDW Insurance Ana R. Chaoui – Coconut Grove Bank Mercimarie Baumstark- Better Waste Management Marisol Torres Gomez- Cherry Bekaert CPA Katherine Amador- Berger Singerman Michelle Pradere- Pradere Furniture Paul Echevarria- Milner Monica Lopez- Barlop Derek Rodriguez- Gil Garden Avetrani Arthur “AJ” Meyer- Balfour Beatty Hector Aguililla – Berkowitz, Pollack & Brant CPA Iris Escarra- Greenberg Traurig Nelson Lopez- Newport Properties

Immediate Past President Guillermo Fernandez Past Presidents *Mike Ortega Julio Viyella Camilo Padreda Lorenzo Luaces Julio Jo Erelio Peña Jesus Portela Sergio Pino Alberto Perez Carlos Herrera Eloy Cepero Willy Bermello Charlie Martinez Angel Medina, Jr. Augusto J. Gil Osvaldo Vento, Jr. Anthony Seijas Noelia Moreno Bernie Navarro Guillermo Fernandez

1972-1973 1974-1976 1977-1979 1980-1981-1989-1990 1982-1983 1984-1987 1988-1989 1990-1992 1993-1994 1995-1996 1997 1998-2000 2001-2002 2003-2004 2005-2006 2007-2008 2009 2010-2011 2012-2013 2014–2015

Executive Board of Directors Alex Lastra – Atlantic & Pacific Guillermo Fernandez – Link Construction Group Bernie Navarro – Benworth Capital Alexis Gonzalez – Law Offices of Alexis Gonzalez Eric Montes de Oca – Grycon Juan Carlos Vila – Visualscape Melissa Tapanes Llahues – Bercow, Radell & Fernandez Erick Valderrama – MCM Gustavo Cabrera – Evergreen Venture Carolina Herrera – Lennar Jorge A. Gonzalez – Paragon Group of South Florida

Honorary Directors Manny Rodriguez- Rodtec Jorge Guerra- RESF Guillermo Alvarez – Coastal Wine & Spirits Junior Directors Gabriel Guerra- AON Rafael Cabrera- Ticket Hungry lIanit Sisso Fischler- Kelley Kronenberg Nick Siegfried- Siegfried Rivera Eric Trillas – GFA International

*Deceased


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PROYECTO MAGAZINE WINTER - SPRING 2016

Letter from the President

Alex Lastra

F

irst and foremost, I am honored and humbled to be your LBA President and grateful for the trust that you have placed in me to carry the LBA torch for the next two years. I owe my deepest gratitude to our LBA Immediate Past President, Mr. Guillermo Fernandez of Link Construction, who took me under his wing at the LBA and taught me how to unselfishly work to always make the organization better. I also take this opportunity to congratulate our LBA President Elect, Mr. Eric Montes de Oca of Grycon Construction who is an amazing individual and will leave an indelible mark on our organization as LBA President. I am thankful to my entire LBA Board of Directors and especially my Executive Board including Eric, Erick, Guille, Bernie, Gus, Jorge, Caro, Melissa, Vila and Alexis, not only are you my confidants, but I am lucky enough to count you as friends. I am confident that the LBA legacy is strong and its future is bright. The LBA has had a storied history in Miami Dade County and has always served its members and our community at large well. I am committed to reinforce all that has made the LBA so successful to date.

First, I am committed to continuing to make the LBA the number one organization in Miami Dade In providing networking opportunities to our members. On that front, we will continue to make the monthly LBA luncheon “the place to be” on the last Friday of the month. With over 300 members and guests attending our monthly luncheons and bringing the most dynamic and relevant speakers of the day, our lunches provide the ideal forum for networking and “business intell” gathering. The LBA also hosts our quarterly LBA Legislative Breakfast series where the important legislative issues that affect our industry our brought to bear and the monthly LBA Educational Series which provides relevant industry information and the much desired Continuing Education credits. I would be remiss if I didn’t mention our annual LBA Golf Classic (which sells out every year in a few short days) and is, in no unequivocal terms, the number one golf tournament in Miami. Our Annual LBA Fishing Challenge brings together over 400 members and guests for 4 days of fun, food (and cocktails) and fishing. Though our LBA Fishing Challenge is quite competitive, it also includes family activities and vacation opportunities. Our annual LBA Awards Ceremony brings together over 600 LBA members and guests (including The Governor of Florida) to recognize industry leaders in over 40 industry categories. Secondly, I am committed to continuing our strong history of Advocacy for our members and our Industry. Advocacy was the bedrock on which the LBA was founded and this legacy is still strong today. As the LBA continues to take a leadership role in Transportation in Miami Dade County we will continue to develop and push for solutions to Miami Dade’s transportation problems. We are an organization of problem solvers who

do more than just discuss the issues. Our members search out solutions and see them thru to implementation. We believe that the solutions to our traffic problems will enhance the quality of life for the residents of Miami Dade and will provide innovative development and construction opportunities for our LBA membership. Truly a win-win. Lastly, we recently celebrated our first LBA Construction and Business Management Academy High School graduation. We thank all of the individuals who were part of this historical day for our Association and helped make it a memorable occasion for our students. Special thanks to US Senator Marco Rubio, US Congressman Carlos Curbelo, Miami Dade County Commissioners Esteban Bovo and Rebecca Sosa, School Board Member Susie Castillo and FIU President Dr. Mark Rosenberg. The vision for the LBA Academy was put forward by our LBA Past President Bernie Navarro who reminds us that one of our most important missions as an organization is to support our community’s youth. In starting the Academy we faced great challenges and much skepticism about the success of the school. Be it not for Bernie’s commitment and zealousness, the Academy would not have endured and thrived as it does today. I congratulate all those involved in making our LBA Academy a success. In closing, I am committed to making the LBA a source of business and pride for our members. If you are already a member, I look forward to seeing you at our next LBA event. If you are not a member, I encourage you to contact our LBA office at 305-4465989 to join the LBA family and begin to reap its benefits. Un fuerte abrazo, Alex Lastra


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PROYECTO MAGAZINE WINTER - SPRING 2016

Letter from the Director “Our legacy is your future!” This quote, I feel best explains what I saw when I began working with the Latin Builders Association (LBA). Starting with the position as a Member Services Representative to now, Director of Operations, I am delighted to emerge and prosper on this chapter of my professional career with our member companies and Board of Directors. I would like to thank our LBA President, President-Elect, the Executive Board, Board of Directors and Past Presidents for supporting my ideas. With their guidance, the LBA office now serves its members and guests with in-house services, which are handled by well-trained and knowledgeable staff members that dedicate their time to make the LBA great!

Yamileth Pereyra Isabella Guidotti

Assistant Director of Operations Isabella Andrea Guidotti is the Assistant Director of Operations of the Latin Builders Association. Born in Brooklyn, New York, but raised in Miami, FL, Isabella is the third of four siblings of her Ecuadorian parents. Isabella enjoys many things, but above all her favorite hobby is yoga. For Isabella, practicing Yoga is not only beneficial for the body and mind but it’s also a union for the spirit. Isabella is currently attending Miami-Dade College pursuing her Bachelor’s Degree in Business Administration. Previous to this degree, Isabella pursued her Nursing Degree.

Ileana Rios

Office and Member Services Manager Ileana Rios is the Office and Member Services Manager of the Latin Builders Association. Ileana was born in Caracas, Venezuela; her parents, her oldest brother and her emigrated to the United States in 2006 in search of a brighter future. When Ileana isn’t at the LBA Headquarters assisting members, she spends her spare time with her family and friends or at her second home the gym; for a young lady, such as herself, Ileana has been involved in the fitness world for seven years. Ileana is a Miami-Dade College Alumni and is presently pursuing her Bachelor’s Degree Majoring in Criminal Justice, as one of her lifetime goals is to become a Police Officer and Criminal Investigator.

Anelis Li

Office Coordinator Anelis Li, is the Office Coordinator of the Latin Builders Association. Anelis was born in Havana, Cuba and immigrated to the United States in 2005 with her three siblings and both of her parents. She attended the Latin Builders Association High School where she centered her electives on Business Management and Entrepreneurship. Today, Anelis is currently attending Miami- Dade College hoping to eventually earn two Master’s Degree in Education and Business Management.

As a Hispanic, raised in the South Florida and previously working in the government sector, I have always admired and related to the mission the creators of the LBA had upon its inception. Born to a Mexican Mother and Nicaraguan Father, when they decided to make the leap of faith and come to the United States in 1989, I witnessed first hand the sacrifice they were making for my two brothers and I. They were determined to give us the opportunity to have the American Dream. With no education further than the 8th grade, both my parents enrolled in night classes and also worked full time jobs as food servers to support their family and learn English. With many sacrifices, they were both confident to open their own business and in 1993, their American Dream came true! My parents’ story, along with the majority of our LBA Member Companies’ is what the LBA mission is composed of; brave individuals that are determine to make their American Dream possible. Not taking for granted everything my parents have done for me; I proceeded to obtain my Dual Bachelor Degrees in Political Science and Liberal Studies from St. Thomas University. Once completed, I proceeded to obtain my dual Master Degrees in Public Administration and Educational Leadership from Nova Southeastern University and am currently pursuing of my Doctorate in Business Administration. I have valued the time that I have given to the LBA and truly respect the accomplishments that have been created by this association. It is my mission to continue the legacy instilled from my parents and from the creators of the LBA. I have vowed to provide the best services to our members and will continue to do so. Lastly, I would also like to thank the LBA Team. Isabella, Ileana and Anelis! I see the passion that you all have towards this organization and I am grateful that you ladies are part of the LBA Family! Always and forever the LBA DREAMTEAM! For any information, please do not hesitate to contact our office. Sincerely, Yamileth “ Yami” Pereyra Director of Operations


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PROYECTO MAGAZINE WINTER - SPRING 2016

n o e h c n u L Y R A JANU

Mayor of Miami Dade Carlos Gimenez addressing the crowd

LBA Board of Directors

LBA President Alex Lastra, Clerk of Court Harvey Ruvin, Mayor of Miami Dade Carlos Gimenez

Jackson Health System Representative Ed O’dell

LBA President Alex Lastra and Romy Steife from Caesar Stone

Guest Speaker

Carlos Gimenez Mayor of Miami Dade County

January 22nd, 2016 The Biltmore Hotel

Carlos Gimenez Jr and LBA Director Paul Echevarria

LBA Luncheon Sponsors:

Past LBA President Noelia Moreno and President Elect Eric Montes de Oca

Jackson Health Systems Coastal Wine and Spirits / Diageo First Bank The Miami Herald Monster Sound Production Influence Communications LBA Guests

Immediate Past President Guillermo Fernandez and Joaquin Sole from Crowe Horwath


Jackson Health System Representative

LBA Vice President Erick Valderrama

Jorge A Gonzalez, Erick Valderrama, Pedro Munilla, Daryll Sharpton , Luis Gonzalez

Mayor of Miami Dade Carlos Gimenez addressing members and guests

Erick Valderrama, Janine Kucaba, Eric Montes de Oca, Melissa Tapanes-Llahues

Tony Reyes, Lizabeth Solis, Carlos Perez, Jorge Najera

Jeremy Saroza, Ralph Tur, Melissa Rodriguez, James Perez, Armando Guzman

Miami Dade School Board Member Susie Castillo, Andrew Korge

Carolina Ramirez, Brian Goldmeier, Joan Casanova Gonzalez, Barby Rodriguez

LBA Guest and Ricardo Sanchez

LBA Students with Billy The Marlin

George Hart, Miguel Fernandez, JC Calleiro

Past LBA President Willy Bermello and President Elect Eric Montes de Oca


LBA President Alex Lastra and Billy The Marlin

LBA Academy Students

LBA Guest, Marilynn Vallori, LBA Director Paul Echevarria

Daryll Sharpton, Luis Mata and Erick Valderrama

Merciemarie Baumstark, Barby Rodriguez

Miami Dade County Property Appraiser Pedro Garcia and Clerk of Court Harvey Ruvin

Pedro Munilla, Carolina Ramirez, Javier Vazquez and Erick Valderrama

Jorge Bustamante and Rudy Bustamante

LBA President Alex Lastra

John Schmidt and Julio Pereira

LBA Guest, LBA Director Derek Rodriguez and Brian Goldmeier

Pedro Munilla, Carlos Gimenez and Alex Lastra

Ralph Jimenez, Clerk of Courts Harvey Ruvin and Erick Valderrama

Jackson Health System Representative Ed O’dell speaking to LBA Students


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PROYECTO MAGAZINE WINTER - SPRING 2016

t s a f k a e r B e v i t a l s i g e L H C R MA

LBA members and guests listen to new ideas and plans for the future of Miami Dade Transportation

Miami-Dade Metropolitan Planning Organization Executive Director Aileen Boucle

Bilzin Sumberg Representatives

Javier Rodriguez, Gus Pego, Alice N. Bravo and Aileen Boucle

Erick Valderrama, Alex Lastra, Gus Pego and Willy Izquierdo

Jorge A. Gonzalez joins the discussion

March 16th, 2016 Bilzin Sumberg

Erin Dowd and Lissete Hermida

LBA President Alex Lastra and Immediate Past President Guillermo Fernandez

This forum served as a call to action to our members as we brought together the key government officials whose mission is to implement transportation, transit and mobility solutions throughout Miami-Dade County.


LBA Directors and Panelists

Javier Rodriguez and Gus Pego

Jeannette Lazo, Gus Pego and Yamile Fernandez

LBA Executive Director Melissa Tapanes-Llahues and Miami Dade County Director of Transportation and Public Works Alice N Bravo

LBA Director Javier Avino, Kathryn Salerno, LBA President Alex Lastra

John-Albert Rodriguez and Alfred Lurigados

LBA Director Javier Avino

Javier Rodriguez and Javier Avino


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PROYECTO MAGAZINE WINTER - SPRING 2016

PREPARE NOW FOR NEW LEASE ACCOUNTING STANDARDS T

he Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) recently released new lease accounting standards in an effort to provide lenders, investors and other users of financial statements with a clearer, more accurate picture of a company’s financial health. For businesses that lease assets ranging from office equipment to cranes and portfolios of real estate, the new rules could add significant costs and complexities to their operations and liabilities to their balance sheets.

Currently, businesses must first determine whether to classify leases as capital leases or operating leases. While businesses recognize capital leases on their balance sheets, claim depreciation and annually deduct interest expenses of lease payments, they exclude operating leases entirely on these financial reports. Under the new standard, business for the first time will be required to report on their balance sheets the assets and liabilities related to all of their leases with terms of more than 12 months as well as qualitative and quantitative details about these lease transactions. As a result, businesses will report different amounts of lease assets and liabilities than they did in prior years. For example, a construction company with a large portfolio of lease agreements may report increased amounts of debt on lease obligations in the future. This essentially changes the way stakeholders view the business’s contractual obligations, its financial picture and its operating efficiency. While the new standards do not go into effect until Dec. 15, 2018, for public companies and December 15, 2019, for all other entities, it behooves businesses to begin preparing for the changes now. Significant time and costs will need

to be spent to track down rights and obligations relating to previously underrepresented assets and to put into place new systems to monitor and track these arrangements in the future. PLANNING TIPS The new leasing standards may affect how businesses asses their decisions to lease versus buy needed equipment. For example, it may be more economically advantageous for one business to buy rather than lease equipment, or a business may seek to modify the terms of existing leases in order to reduce their impact on future financial statements. By preparing and considering the following activities early, businesses will minimize the impact of these changes. 1. Take inventory of all existing lease arrangements and debt covenants and identify how you will track and monitor them in the future. 2. Understand how the new standards will affect your balance sheet, credit rating and access to debt. 3. Identify opportunities to save costs and minimize impact on business operations.

Hector E. Aguililla, CPA, is an associate director with Berkowitz Pollack Brant’s Audit and Attest Services practice, where he provides audit and accounting services, litigation support and consulting services to business clients. He can be reached at Berkowitz Pollack Brant’s Miami office at: (305) 379-5585 or via email at HAguililla@bpbcpa.com.

4. Seek the counsel of experienced accountants and auditors to properly assess the impact of the new standards and develop a plan to make the transition as simple and economical as possible.

berkowitz pollack brant advisors and accountants


YOUR LINK TO BUILDING A STRONGER FUTURE!

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PROYECTO MAGAZINE WINTER - SPRING 2016

n o e h c n u L S N I MARL

LBA Executive Director Jorge A Gonzalez

LBA President Alex Lastra

President of the Miami Marlins David Samson

LBA Board of Directors

LBA President Alex Lastra and President of the Miami Marlins David Samson

Guest Speaker David Samson President of the Miami Marlins

LBA Board of Directors toasting Miami Dade Public School Board Member Susie Castillo

April 1st, 2016 Jungle Island

LBA Luncheon Sponsors: Miami Marlins Coastal Wine and Spirits / Diageo Florida City Gas The Miami Herald Monster Sound Production Influence Communications

President of the Miami Marlins David Samson addressing LBA members and guests


William Wing, Wanda Rodriguez and Manuel Gomez

Tom Ortner, Eric Trillas, Frankiana Bencosme, Trey Wilson and Juan Carlos Vila

Sena Golf Girls

Fred Kaub and Alex Lastra

John Schmidt, Nieves Ospina and Julio Pereira

LBA Staff Ileana Rios and Isabella Guidotti

LBA Academy Student

Raul Carreras and Karyn Thomson with LBA Past President Willy Bermello

Jorge A Gonzalez and Rene Alvarez

Nick Siegfried, Raul Morales, Miroslav Mladenovic

Billy The Marlin & Willy Izquierdo

LBA Academy Students

Rene Alvarez, Zoe Prieto and Eddy Gonzalez


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PROYECTO MAGAZINE WINTER - SPRING 2016


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PROYECTO MAGAZINE WINTER - SPRING 2016

n o e h c n u L L I R AP

Jackson Health System President and CEO Carlos Migoya addressing LBA members and guests

Jackson Health System President and CEO Carlos Migoya

Milko Bozza from CALIZA USA

LBA Board of Directors

Guest Speaker Carlos Migoya Jackson Health System President and CEO Eric Montes de Oca and Alex Lastra

Raul Smith, Wanda Rodriguez and Jose Lopez

April 22nd, 2016 The Biltmore Hotel

LBA Luncheon Sponsors: Caliza USA Coastal Wine and Spirits / Diageo Florida City Gas The Miami Herald Monster Sound Production Influence Communications LBA Executive Director Melissa Tapanes-Llahues

Erick Valderrama, Jenny Pradere, Art Noriega and Michelle Pradere-Noriega


Ralph Rosado, Noelia Moreno, Wanda Rodriguez and Willy Bermello

Carolina Maroldt, Milko Bozza and the Caliza USA Team

Anelis Li, Yamileth Pereyra, Isabella Guidotti and Ileana Rios

Alexis Gonzalez, Lizabeth Solis and Bernie Navarro

LBA Academy Principal Chayma Gomez and LBA Academy Students

Erick Valderrama and Julio Pereira

Merciemarie Baumstark, Ana Rivero and Nieves Ospina

Immediate Past President Guillermo Fernandez, Miami Dade Public School Board Member Susie Castillo and Roly Marante

Eileen Camejo, Sixto Marcial and Betty Galan


LBA Members

Darlene Fernandez and Eric Montes de Oca

Jackson Health System Guest Speaker Carlos Migoya and his team

LBA Director Liz Solis, Jose Miranda and LBA Guests

Gus Cabrera, Jorge A Gonzalez and Melissa Tapanes-Llahues

City of Coral Gables Commissioner Vince Lago, LBA guest, Luis Mata and Javier Vazquez

Pablo Pino and Guillermo Fernandez

Clerk of Courts Harvey Ruvin and LBA President Alex Lastra

LBA Executive Director Juan Carlos Vila and Senator Anitere Flores


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L E N O D A T A R A E Y E L B A R O M E M A S A P U 2 0 1 6 S H AP I N G

To celebrate Adonel’s hardworking team, the company held its company-wide retreat at the Kovens Conference Center at Florida International University’s Biscayne Bay Campus. The full-day retreat consisted of six break-out sessions, two keynote speeches and the presentation of numerous awards that honored Adonel’s dedicated employees. Adonel Founder and CEO Luis Garcia welcomed the company’s employees with a motivating and inspirational speech about the importance of working as a team. He attributed the hard work of so many in the room as being the primary reason for Adonel’s success in the last 30 years. “We are Adonel” and “Adonel Strong” were key messages used throughout the day to voice the company’s leadership culture: One Team. One Vision. One Goal.

Adonel CEO Luis Garcia inspires the more than 280 employees that attended the first-ever company-wide retreat.

Carlos Herrera and Luis Garcia share an emotional moment at Adonel’s Company Retreat earlier this year.

A

s 2016 nears its midway point, there’s much reason to celebrate at Adonel Concrete. The first-ever corporate retreat held earlier this year was the catalyst to motivate each of the company’s 250 employees to aspire not only to be the very best at their jobs, but also in life. “Building relationships for 30 years” is the most integral part of Adonel’s brand and corporate message. The word “relationship” not only emphasizes Adonel’s commitment and dedication to its clients, but also to its employees whose desire to be the very best for their customers is both recognized and appreciated.

In addition to a very personal one-on-one session with each and every employee, Luis Garcia also showed his commitment to Adonel employees by making major announcements in appreciation programs such as driver recognition on trucks, free English classes, milestone anniversary awards and a brand new Adonel Scholarship Fund. Unveiling the company’s new motivational video was a great way to end this inspiring day for all who attended. While it was a difficult task to bring all 250 of Adonel’s employees together for the one-day session, Adonel’s talented leadership made it happen and the company is now more united than ever before. ADONEL CONCRETE MAKING A DIFFERENCE Positively impacting the lives of Floridians is a way of life at Adonel Concrete. The company, which will soon celebrate its 32nd year in business, has quietly been making a difference in so many lives through its on-going company-wide philanthropic program. Adonel Concrete and its founder and president, Luis Garcia, believe in supporting the communities they serve. Years ago, Adonel treated more than 100 kids who live in northwest MiamiDade County to a new basketball court in their neighborhood. Since then, the company has offered its support to a host of local organizations and events with the hope of enhancing the quality of life. “It’s a wonderful feeling to touch one’s life,” said Luis Garcia. “Giving back is something that we as a company take very seriously, and I am happy that we are able to help our neighbors.” During this past Holiday Season, Adonel’s employees delivered food to the Daily Bread Food Bank, Toys to Toys for Tots and served food at Miami’s Camillus House. The company was also the only concrete company to participate in the Autism Walk. Proud to make a donation toward a cure for cancer, Adonel Concrete recently sponsored the Dolphins Cycling Challenge benefitting the Sylvester Comprehensive Cancer Center in MiamiDade. “Unfortunately, so many of our customers and friends have been affected by cancer at some point in their lives,” said Garcia.


“In supporting the DCC we’ve decided to make Cancer our battle too!” “Making our communities a better place for others to call home has become contagious for our employees,” said Garcia. ADONEL OPENS SECOND BLOCK PLANT & DOUBLES PRODUCTION Just six months after opening its first Block Plant, Adonel Concrete recently announced the opening of a second plant that will more than double the production of blocks in an effort to meet the current demand. The second plant, also located in West Palm Beach, brings the total number of employees at the two Block Plants to more than 50 and has a capacity of producing 60,000 blocks per day. “Our need to expand operations in such a short period of time is a strong indicator that real estate projects in such areas as Broward, Palm Beach, Martin, St. Lucie and Indian River counties are increasing,” said Luis Garcia, president and CEO. “We have a dedicated team that is totally committed to meeting our customers’ needs.”

Luis Garcia, CEO and President of Adonel Concrete (right), is joined by company employees at Camillus House.

“The production at each of our 12 concrete plants and two block plants in Florida and three in Haiti is thriving,” said Garcia. Garcia added, “There’s nothing better than to work alongside such a talented group of individuals who share our vision for the future. Our General Manager Deyanirhah Montalvan has motivated everyone from the drivers to the managers to embrace a new corporate team philosophy. The Adonel family is strong and going to get even stronger.” It has been a pleasure for Adonel to meet its customers’ concrete needs for over 30 years and we thank them for their support and look forward to what the future will bring.

Adonel’s new block plant in West Palm Beach


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PROYECTO MAGAZINE WINTER - SPRING 2016

YOUR BRAND? LEAVE IT TO A PROFESSIONAL I

ts a known fact that consumers and businesses buy from companies they know, like and trust. Creating trust and confidence in your brand can be the single most important strategy you can focus on to ensure the success of your brand and ultimately your business. Having the right professional to manage your communications across all channels is a key factor to branding success. The more often your brand is seen, even if its not during a direct interaction, the chances of it gaining more trust points increases tremendously. This is especially true if your brand is visually appealing, consistent and exciting. Studies show it takes from 8-12 views for a consumer to begin to recognize your logo or brand. They respond to colors, shapes and fonts. With the limited number of opportunities your brand gets in front of your potential customers, it is extremely important that you make sure its the same each and every time. This becomes increasingly difficult when you take into consideration all the marketing channels businesses have at their disposal in today’s multichannel digital world. Research shows that consistent color and branding across all your platforms (print, advertising, social media, logos and website) doesn’t only make you look professional but it also makes prospects more likely to remember your brand and your business. Color improves brand recognition by up to 80% and increases comprehension by as much as 70%. Friends, this is why its so important to have an expert brand manager for your business that is knowledgeable in all marketing

mediums. Your logo or brands colors react differently in each and every application. If you don’t make the necessary adjustments to your logo file when you print it on a brochure as to when its going to appear on an online advertisement, the end result could be inconsistent which can easily confuse a consumer. When showing off your logo in your company vehicles it should look consistent with the logo on your corporate apparel. This is no easy task making the thread on your embroidered uniforms match your company vehicles but an experienced marketing service provider can guide you through all your options and help you make the best possible choices so you don’t commit a marketing mistake. A lot of thought has to go in to how to reproduce your logo in different scenarios and a trained printing and marketing firm can be the solution you need to take off the pressure of having to learn all the details involved. The key is to stay consistently consistent. For more ideas and information on how to manage your brand effectively and get the most value for your business please don’t hesitate to call me directly, I am more than happy to give you a free consultation. Send me an email and I will respond so we can schedule a meeting.

Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level. As the head of Exclamarketing he has helped both local and multinational companies develop their brands. ExclaMarketing Tel 305.722.7241 Ralph@exclamarketing.com


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6 1 0 2 a l a G nstallation

PROYECTO MAGAZINE WINTER - SPRING 2016

LBA I

LBA President Alex Lastra, Miami-Dade County Commissioner Daniella Levine Cava, Miami-Dade County Commissioner Bruno Barreiro

LBA President Alex Lastra

Ralph & April Jimenez

Claudia & Bernie Navarro

Madeline Cabrera, Guillermo Alvarez

February 20th, 2016 The JW Marriot Marquis The Latin Builders Association hosted its Presidential Installation Gala at the J.W. Marriott Marquis Miami on Saturday, February 20th. This year’s theme was “Havana Nights” to install LBA’s 22nd President, Alex Lastra. Latin Builders Association guest speaker was Johnny Beltran and Master of Ceremonies was WSVN-7 anchor, Diana Diaz. Alex Lastra was introduced by LBA’s former president Guillermo Fernandez and was then sworn-in by Eleventh Judicial Circuit of Florida Judge, Vicky del Pino. Lastra was lastly honored with a Proclamation by Miami-Dade County and City of Hialeah.

LBA Guests enjoying the music

Mr. & Mrs. Rafael Reyes

Grammy Award Winning Artist Albita


INSTALLATION GALA 2016

LBA Executive Board of Directors being sworn in

Jose and Maty Aldrich

Michelle Pradere-Noriega & Art Noriega

Pablo Pino & Maria Pino

LBA Immediate Past President Guillermo Fernandez surrounded by other LBA Past Presidents and friends

LBA President Elect Eric Montes de Oca surrounded by Manny Llahues, Melissa Tapanes-Llahues, , Marisol Torres-Gomez and Renato Gomez

Alex Napoles, Joe Avetrani, Gus Gil, Senator Anitere Flores, Bernie Navarro

Sofia Suarez, Isabella Guidotti, Bianca Guidotti, Yami Pereyra, Ileana Rios, Alex Valcarcel, Sixto Marcial


The Lastra Family

Carlos Gamez, Annie Hernandez-Gamez, Frances Guash de la Guardia, Rick de la Guardia

Betty De Varona, Diana Diaz, Ysha Arteaga, Yamilet Lombard, Talia Rickards,Cristina Guerrero

JC Blanco, Leyza Blanco, Nati Mendez, Greg Mendez, Marlene Quintana, Peter Hoogerwend

Ovi Vento, Angel Medina, Noelia Moreno, Gus Gil

Blaik Ross, Sarah Miura, Jennifer Perez, Alexis Perez

Alberto Sirven, Vivian Sirven, Belinda Vila, Juan Carlos Vila

Robert Aldir, Josy Scott, Alice Aguililla, Hector Aguililla

Madeline Cabrera, Guillermo Alvarez

Luis Salazar, Katherine Amador, Marisol Arboleda-Diaz, Alberto Diaz


1 9 0 0

A T T O R N E Y S

|

3 8

L O C A T I O N S

W O R L D W I D E ˚

Miami Roots, Global Reach. Greenberg Traurig’s Florida roots trace back to its founding in 1967 by attorneys with a business focused approach and a tradition of community service. We stand committed to helping drive Florida’s growth as an international financial, cultural and tourism center. With our global footprint and approximately 1900˚ attorneys, we service clients worldwide while remaining firmly planted on our home ground.

IRIS ESCARRA | CARLOS LAGO | SHAREHOLDERS JORGE NAVARRO | ASSOCIATE 333 S E 2 N D AV E N U E | S U I T E 4 4 0 0 | M I A M I , F L 33 1 3 1 | 3 0 5 . 5 7 9. 0 5 0 0 G R E E N B E RG T R A U R I G , P. A . | AT TO R N E YS AT L AW | W W W.G T L AW.CO M Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2016 Greenberg Traurig, LLP. 27662 Attorneys at Law. All rights reserved. °These numbers are subject to fluctuation.


Membership Cocktail,

33

PROYECTO MAGAZINE WINTER - SPRING 2016

January 12 th , 2016 at Belzona Marine

LBA Members and Guests enjoying the cocktail

LBA President Alex Lastra and Immediate Past President Guillermo Fernandez

Rafael Cabrera, Alexis Gonzalez, Manny Rodriguez and Gus Cabrera

LBA Guest, LBA Legal Counsel Alexis Gonzalez, LBA Vice President Erick Valderrama, LBA Junior Director Rafael Cabrera

LBA Guests enjoying the cocktails and networking

Betty De Varona, Omar Caraballo and Jonh-Albert Rodriguez

Karl Boehler from Belzona Marine

LBA Vice President Erick Valderrama, FIU Dr. Pablo Ortiz and LBA Honorary Director Manny Rodriguez

Women of the LBA Cocktai l • March 3 rd , 2016 at PIRIPI

LBA Director Ana Chaoui, LBA Director Monica Lopez and LBA Guest

NAWIC Representative

LBA Guests

Melissa Tapanes-Llahues, Karen Garcia, Ana Rodriguez and Gineli Mestre

LBA Guests with LBA Director Katherine Amador and LBA Junior Director Ilanit Sisso Fischler

Katherine Amador, Judge Monica Gordo and Ana Chaoui

Carolina Coelho, LBA Guest and Karla Tabare

Maureen Ruggiero, Amber Lawhorn, NAWIC Representative

Miami Dade School Board Member Susie Castillo, Melissa Tapanes-Llahues, Rebeca Trujillo

School Board Member Susie Castillo and LBA Guest

Yamileth Pereyra, Lizabeth Solis and Helena Poleo

Lisette Hermida and Lourdes Beltran

Katherine Amador and Lucy Nunez


34

PROYECTO MAGAZINE WINTER - SPRING 2016

C I S S A L C F L O G LBA ANNUAL Coastal Wine & Spirits Representative Guillermo Alvarez

Newport Property Construction Foursome

May 6 th , 2016 The Biltmore Hotel

Past President Bernie Navarro and LBA President Alex Lastra

May 6th was a beautiful day for the LBA to host their Annual LBA Golf Classic. A special thank you to our Title Sponsor Adonel Block. Over 150 golfers joined us for a beautiful and challenging day at the Historical Biltmore Golf Course.

Foursomes picking up their goodie bags before the tournament

Celebrity Cruises Representatives

LBA Vice President Erick Valderrama

Guillermo Alvarez ecstatic to give the Shot Gun Station a try!

Adonel Block’s Foursomes

LBA Golfers with Johnnie Walker girls

Rick Bascuas, LBA Executive Director Gus Cabrera and LBA President Alex Lastra

LBA President Alex Lastra and Guests at the Partee Hole

Coastal Wine and Spirits’ Foursome


Immediate Past President Guillermo Fernandez, Ernie Sardo, Guillermo Alvarez and LBA President Alex Lastra with the Johnnie Walker girls.

Peterson, Baldor & Maranges team player wins raffle item!

LBA Vice President Erick Valderrama and Alexis Mantecon

Foursomes picking up their goodie bags before the tournament

Immediate Past President Guillermo Fernandez shows off his swing!

Mercedes-Benz of Coral Gables Station

2016 Annual Golf Classic Winners

Immediate Past President Guillermo Fernandez, LBA Director Luis Garcia and LBA President Alex Lastra with Johnnie Walker girls

Mike Sena, Immediate Past President Guillermo Fernandez, LBA Director Guillermo Alvarez and LBA President Alex Lastra with Johnnie Walker and Sena girls


LBA Golfers with the beautiful Biltmore Hotel in the backdrop

Mickey Cerra hits an exploding golf ball!

Guillermo Alvarez wins a raffle prize at the awards dinner

All Foursomes ready to depart!

Better Waste Management Corp Foursome

19th Annual Golf Classic Title Sponsor - Adonel Block Luis Garcia and his team with LBA Immediate Past President Guillermo Fernandez

Team player swinging at Partee Hole

Nelson Couso, LBA President Elect Eric Montes de Oca, Patrick Kibler and Chris Berga

Adonel Block’s and Link Construction’s foursome on top of cement truck!

LBA Annual Golf Classic May 6th, 2016 The Biltmore Hotel

MCM Foursome discussing strategy

Hennessy Station


37

PROYECTO MAGAZINE WINTER - SPRING 2016

PROFILES

LBA Director’s Profile Interview

Manny Rodriguez Birthplace

Bejucal, Havana, Cuba. I was born June 19, 1943. Came to the USA as part of the Pedro Pan program back in April 1961. The Pedro Pan Program was a program where Cuban children were sent to the USA by their parents to escape from communism and were placed in foster homes until their parents would reunite with them. I have lived most of my life in the United States.

Education

Associate in Arts Miami Dade College Bachelor of Science in Electrical Engineering (BSEE) University of Miami Master in Business Administration (MBA) Florida International University Executive Program in Business Administration Columbia University

Where do you work and what is your role there?

I worked for Florida Power & Light (FPL) for 45 years. I held different positions: Division Engineering Manager for Miami Dade County, General Manager of the NW District of FPL, and my last position: Regional Director, Miami Dade County. Since 2013 I’m the President and Owner of Rodtec Engineering Inc. A utility consulting firm providing utility consulting services to the construction industry. Rodtec Engineering Inc.’s consulting services include acting as a liaison between the client and the utility company to facilitate utility negotiation, coordination, relocation of facilities, etc. with FPL and telecommunication utilities. Rodtec Engineering Inc. scope includes facilitating the client’s requests and representing the client in negotiations with FPL during its review and approval process.

What aspect of your work do you enjoy the most?

The interfacing with people. Been able to facilitate the negotiations between my client and the utilities. Finding a win-win solution where both parts benefit.

What is your most important achievement to date (personal or professional)?

My most important achievement is my family. I have been married for 45 years.

I have a daughter and two sons. They all have careers and families of their own. I have 4 grandchildren. I see this as my most important achievement and the one that gives me the most satisfaction. I’m also very proud of my accomplishments during my 45 years with FPL. In all my decisions, while at FPL, I always aimed for a win-win for my company and for my community. I feel I succeeded at this, enhancing the image of FPL in the community, and partnering with many worthwhile community initiatives. I was recognized and honored by many community organizations when I announced my retirement from FPL which gave me great satisfaction: The LBA named Honorary Director for Life, The Greater Miami Chamber of Commerce awarded me the “Henry M. Flagler Community Builder Award”. The United Way the “Star Fish Award”. The Association of Cuban Engineers awarded me “The Engineer of the Year Award” in 1982. I gives me great satisfaction to serve the community where I live and where I have raised my family.

What kind of a kid were you

I’m an only child, and I was a good kid. My mother was a school teacher and kept me under control. I was a good student.

From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat?

Marlins (My wife and I follow the Marlins and have season tickets), Hurricanes (I try to go to a couple of games each season), Heat (I also attend a few games every season. My middle son has season tickets), Dolphins. I don’t follow the Panthers.

Favorite movie ever? Godfather I and II.

Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today?

I enjoy dancing slow music (Boleros), but also enjoy dancing salsa (Son), merengue and rock and roll.

Most admired personality in history?

It’s hard for me to name just one person. I admire Cuban patriot Jose Marti. I

Manny Rodriguez admire Sir Winston Churchill, and more recently President Ronald Reagan and Pope John Paul II.

What the world needs most today?

I believe there is a lack of leadership in the world today. We have become too politically correct and nobody wants to make the hard decisions; we don’t communicate – in the United States republicans and democrats don’t talk to each other, nobody wants to compromise, the party line has become more important that what is good for the country.

Favorite place in the world?

I like to travel. I visited France and Nova Scotia, Canada this year. I like Europe and its sense of time and history. I love to visit Spain. I feel at home when I’m in Spain. But my favorite place in the world are the places to be visited in future trips.

Name the one thing you cannot do without:

Un pastelito de guayaba con un cortadito.

If you could spend one afternoon with someone, who would that be and what would you do, talk about? I asked my wife to help me answer this question and the response she gave me: “With me to discuss the 45 years we have been married”. I also would like to spend time, even though they are no longer with us, with President Ronald Reagan and Pope John Paul II to discuss the events that led to the fall of the Soviet Union.


38

PROYECTO MAGAZINE WINTER - SPRING 2016

PROFILES

LBA Jr. Director’s Profile Interview

Ilanit Fischler Birthplace Caracas, Venezuela Education I received my Bachelor of Science from the University of Florida (Go Gators!) and my law degree from the George Washington University Law School. Where do you work and what is your role there? I am an employment law and OSHA defense Attorney at Kelley Kronenberg. I represent employers on a broad range of matters applicable to the workplace, such as wage and hour claims, discrimination claims, retaliation and whistleblower claims, breach of contract and non-compete issues. I also represent employers during OSHA inspections and defend companies in OSHA enforcement actions. Moreover, I provide advice to employers to reduce the risk and exposure of employment disputes, and assist clients with internal regulatory compliance audits of I-9 Forms, compensation practices, and employment and safety practices. What aspect of your work do you enjoy the most? I enjoy helping companies avoid problems and resolve disputes that they are unable to solve themselves. What is your most important achievement to date (personal or professional)? I moved to the United States at the age of 12 not speaking the language and with no knowledge of American culture. Since then, I feel that I have been able to contribute to American society while staying truthful to my roots and values.

What kind of a kid were you I was definitely the shy kid, and I always communicated better in writing. I wrote a poem at a young age that became a family joke (“Tengo hambre, tengo sed, tengo un calambre en el pie” which translates to “I am hungry, I am thirsty, I have a cramp on my foot”) – as it turns out, I am not a great poet. But the iconic document of my childhood was a contract I drafted at 9 years old which granted me rights over my little brother, and he signed it! From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat? Florida Gators (even though they are not on the list, sorry Hurricanes fans), Miami Heat, Marlins, Dolphins, and Panthers. Favorite movie ever? Midnight in Paris. Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today? I am not a very good dancer, but I will dance to anything! Most admired personality in history? Sandra Day O’Connor. She became the female first Supreme Court Justice, ending almost 200 years of the court as an exclusively male institution. What the world needs most today? More acceptance and kindness, and less hate.

Ilanit Fischler Favorite place in the world? Sedona in Arizona. Where else can you hike on red rock trails, explore art galleries for days, and relax in spas? Name the one thing you cannot do without: Cheese. Just kidding, my family. But also, I really like cheese. If you could spend one afternoon with someone, who would that be and what would you do, talk about? I would get a drink with Atticus Finch, the leading character from the book To Kill a Mockingbird, and talk about the complexities that come with being a lawyer and the challenges he faced in his profession and with his family.


39

L I A T K C O C P I H MEMBERS

LBA Junior Director Rafael Cabrera and LBA Guests

Hilary J Candela and LBA President Elect Eric Montes de Oca

PROYECTO PROYECTOMAGAZINE MAGAZINE WINTER - SPRING 2016

Victor Parra, Lianne Day, and LBA Guests

Valerie Mora, Isabella Guidotti and Ileana Rios

Beatriz Galan, John Herrera, Alexandra Salcedo and LBA President Alex Lastra

Marble of the World Representatives

May 10 th , 2016

Marble of the World LBA Junior Director Rafael Cabrera, Jenny Pradere and LBA President Elect Eric Montes de Oca

Former State Representative Eddy Gonzalez and Lissete Hermida

Lorna Reyes-Diaz and Anabelle Rodriguez

Orlando Garcia, Ana Pierce, Jim Hunter

LBA Members enjoyed of complimentary cocktails, appetizers, cigars and raffles as they gathered at Marble of the World on May 10th, 2016 evening.

Hugo Mesias and LBA Director Nelson Lopez


Rafael Sixto, Lissete Hermida, Hilary Candela and Sal Gonzalez

LBA Guests enjoying the LBA Membership Cocktail

Barry Sharpe, LBA Director Paul Echevarria and Ary Perez

Anelis Li, Valerie Mora, Yamileth Pereyra, Isabella Guidotti and Ileana Rios

LBA Immediate Past President Guillermo Fernandez and LBA President Alex Lastra

Leonel Pimentel and Darlene Fernandez

LBA Guests enjoying the LBA Membership Cocktail

MMayA2Y0th L u n c h e o n Dor In te r c o n ti n e n ta l

a l M ia m i Superintendent Alberto Carvalho with the first LBA Academy Graduating Class and LBA Board of Directors

LBA Past President and Chairman of the LBA Academy Foundation Bernie Navarro addressing the crowd

LBA Academy Chairman Bernie Navarro and LBA President Alex Lastra receiving a proclamation from School Board Member Susie Castillo and Superintendent Alberto Carvalho

Miami-Dade County Public Schools Superintendent Alberto Carvalho addressing LBA Guests


41

LBA

Y N O M E R E C N O I T A U D A R G Y M E D A AC

LBA Academy Board Member Gyovania Marante commencing the First LBA Graduation Ceremony

LBA Academy Chairman Bernie Navarro giving career and life advice to the First LBA Graduates

PROYECTO MAGAZINE WINTER - SPRING 2016

Senator Marco Rubio addressing the First LBA Graduating Class

LBA President Alex Lastra providing guidance to the LBA Graduates

LBA Academy Principal Chayma Gomez in an emotional moment

LBA Board of Directors with FIU President Mark Rosenberg

LBA Academy Principal Chayma Gomez and School Board Member Susie Castillo closing the ceremony

Guest Speaker

Marco Rubio US Senator from Florida

May 23rd, 2016 Florida International University

LBA Legal Counsel Alexis Gonzalez, LBA Academy Chairman Bernie Navarro, Senator Marco Rubio, LBA Immediate Past President Guillermo Fernandez and LBA President Alex Lastra

37 LBA Academy Charter H.S. Seniors walked the stage at Florida International University on May 23rd and received their high school diplomas. Senator Marco Rubio, FIU President, Mark Rosenberg, LBA President Alex Lastra & former LBA President, Guillermo Fernandez conducted the ceremony. This is the first graduating class at the LBA Academy. The Latin Builders Association would like to congratulate the Class of 2016!


LBA Academy’s First Graduating Class

Senator Marco Rubio entering the graduation ceremony

US Representative Carlos Curbelo visits the LBA Academy students before the ceremony

LBA Board of Directors with Senator Marco Rubio

A light moment with Senator Marco Rubio after the ceremony

LBA Directors Merciemarie Baumstark, Carolina Herrera, Michelle Pradere, Monica Lopez, Ana Chaoui and Liz Solis

Senator Marco Rubio, LBA Academy Faculty and LBA Executive Directors during the Pledge of Allegiance and National Anthem

LBA Academy’s First Graduating Class after Senator Marco Rubio’s speech


43

PROYECTO MAGAZINE WINTER - SPRING 2016

¿que pasa LBA?

Baby News!!

Vila also became a grandfather this summer! His first granddaughter and newest addition to the family, Andrea Vila arrived on August 15th, 2015. She weighed 8 Pounds and 11 Ounces. Her parents are Ivan and Francesca Vila

Wedding News!

LBA’s Executive Board Director, Juan Carlos Vila walked his beautiful daughter, Vanessa, down the aisle. Vanessa got married on June 27th, 2015. Proud dad was happy to walk his daughter on the most important day of her life.

Melissa Tapanes- Llahues

This summer, LBA’s Executive Director, Melissa Tapanes was named Chair-Elect of the President’s Council at Florida International University. The council serves as the link between business and academia. Tapanes will serve as Chair-Elect for the 2015-2017 term. Tapanes was also named LBA’s Director of the Year.

NOT AN LBA MEMBER? What are you waiting for? Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade. • One of the most relevant associations in Florida. • Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region. • Quarterly networking cocktails. • Quarterly Legislative breakfast. • Monthly LBA Educational Series breakfast. • Annual Fishing Challenge, Golf Tournament and Awards luncheon. • Founded the first business charter high school started by a business association in the United States. • Opportunity to appear and advertise in Proyecto Magazine

To learn more contact us: 305.446.5989 • LBAMBRSERV@LBAORG.COM

JOIN NOW!


44

PROYECTO MAGAZINE WINTER - SPRING 2016 ADVERTISING SALES

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Management

PREPARE NOW FOR NEW LEASE ACCOUNTING STANDARDS T

he Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) recently released new lease accounting standards in an effort to provide lenders, investors and other users of financial statements with a clearer, more accurate picture of a company’s financial health. For businesses that lease assets ranging from office equipment to cranes and portfolios of real estate, the new rules could add significant costs and complexities to their operations and liabilities to their balance sheets. Currently, businesses must first determine whether to classify leases as capital leases or operating leases. While businesses recognize capital leases on their balance sheets, claim depreciation and annually deduct interest expenses of lease payments, they exclude operating leases entirely on these financial reports. Under the new standard, business for the first time will be required to report on their balance sheets the assets and liabilities related to all of their leases with terms of more than 12 months as well as qualitative and quantitative details about these lease transactions. As a result, businesses will report different amounts of lease assets and liabilities than they did in prior years. For example, a construction company with a large portfolio of lease agreements may report increased amounts of debt on lease obligations in the future. This essentially changes the way stakeholders view the business’s contractual obligations, its financial picture and its operating efficiency.

YOUR LINK TO BUILDING A STRONGER FUTURE!

Significant time and costs will need to be spent to track down rights and obligations relating to previously underrepresented assets and to put into place new systems to monitor and track these arrangements in the future. PLANNING TIPS The new leasing standards may affect how businesses asses their decisions to lease versus buy needed equipment. For example, it may be more economically advantageous for one business to buy rather than lease equipment, or a business may seek to modify the terms of existing leases in order to reduce their impact on future financial statements. By preparing and considering the following activities early, businesses will minimize the impact of these changes. 1. Take inventory of all existing lease arrangements and debt covenants and identify how you will track and monitor them in the future. 2. Understand how the new standards will affect your balance sheet, credit rating and access to debt. 3. Identify opportunities to save costs and minimize impact on business operations.

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YOUR BRAND? LEAVE IT TO A PROFESSIONAL ts a known fact that consumers and businesses buy from companies they know, like and trust. Creating trust and confidence in your brand can be the single most important strategy you can focus on to ensure the success of your brand and ultimately your business. Having the right professional to manage your communications across all channels is a key factor to branding success. The more often your brand is seen, even if its not during a direct interaction, the chances of it gaining more trust points increases tremendously. This is especially true if your brand is visually appealing, consistent and exciting. Studies show it takes from 8-12 views for a consumer to begin to recognize your logo or brand. They respond to colors, shapes and fonts. With the limited number of opportunities your brand gets in front of your potential customers, it is extremely important that you make sure its the same each and every time. This becomes increasingly difficult when you take into consideration all the marketing channels businesses have at their disposal in today’s multichannel digital world. Research shows that consistent color and branding across all your platforms (print, advertising, social media, logos and website) doesn’t only make you look professional but it also makes prospects more likely to remember your brand and your business. Color improves brand recognition by up to 80% and increases comprehension by as much as 70%.

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While the new standards do not go into effect until Dec. 15, 2018, for public companies and December 15, 2019, for all other entities, it behooves businesses to begin preparing for the changes now.

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Offic

VAMOS A TRABAJAR.

or brands colors react differently in each and every application. If you don’t make the necessary adjustments to your logo file when you print it on a brochure as to when its going to appear on an online advertisement, the end result could be inconsistent which can easily confuse a consumer. When showing off your logo in your company vehicles it should look consistent with the logo on your corporate apparel. This is no easy task making the thread on your embroidered uniforms match your company vehicles but an experienced marketing service provider can guide you through all your options and help you make the best possible choices so you don’t commit a marketing mistake. A lot of thought has to go in to how to reproduce your logo in different scenarios and a trained printing and marketing firm can be the solution you need to take off the pressure of having to learn all the details involved. The key is to stay consistently consistent. For more ideas and information on how to manage your brand effectively and get the most value for your business please don’t hesitate to call me directly, I am more than happy to give you a free consultation. Send me an email and I will respond so we can schedule a meeting.

17 Link Construction

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A T T O R N E Y S

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L O C A T I O N S

20 Atlantic Pacific

24 SRHL 25 Home Depot 24 Tower Pest Control

Voted #1 Best Selling Vodka*

W O R L D W I D E ˚

BY BARTENDERS FOUR YEARS IN A ROW

*By The 50 Best Bars Annual Report Drinks International

A financial relationship you can trust. Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level. As the head of Exclamarketing he has helped both local and multinational companies develop their brands. ExclaMarketing Tel 305.722.7241 Ralph@exclamarketing.com

This is why its so important to have an expert brand manager for your business that is knowledgeable in all marketing mediums. Your logo

NOT AN LBA MEMBER? Miami Roots, Global Reach. Greenberg Traurig’s Florida roots trace back to its founding in 1967 by attorneys with a business focused approach and a tradition of community service. We stand committed to helping drive Florida’s growth as an international financial, cultural and tourism center. With our global footprint and approximately 1900˚ attorneys, we service clients worldwide while remaining firmly planted on our home ground.

TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success.

Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade.

• Loans and lines of credit • Cash management services • Commercial checking choices

• One of the most relevant associations in Florida. • Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region. • Quarterly networking cocktails. • Quarterly Legislative breakfast. • Monthly LBA Educational Series breakfast.

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

• Annual Fishing Challenge, Golf Tournament and Awards luncheon.

IRIS ESCARRA | CARLOS LAGO | SHAREHOLDERS JORGE NAVARRO | ASSOCIATE

• Founded the first business charter high school started by a business association in the United States. • Opportunity to appear and advertise in Proyecto Magazine

333 S E 2 N D AV E N U E | S U I T E 4 4 0 0 | M I A M I , F L 33 1 3 1 | 3 0 5 . 5 7 9. 0 5 0 0 G R E E N B E RG T R A U R I G , P. A . | AT TO R N E YS AT L AW | W W W.G T L AW.CO M Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2016 Greenberg Traurig, LLP. 27662 Attorneys at Law. All rights reserved. °These numbers are subject to fluctuation.

28 ExclaMarketing

Now, more than ever, you need a bank that stands beside you.

What are you waiting for?

32 Greenberg Traurig

To learn more contact us: 305.446.5989 • LBAMBRSERV@LBAORG.COM

JOIN NOW!

43 LBA Membership

Please Drink Responsibly. KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol. ©2016 Imported by Ketel One USA, Aliso Viejo, CA.

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender

47 Ketel One

48 TD Bank


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PROYECTO MAGAZINE WINTER - SPRING 2016

2016 SEMINAR DATES

2016 EVENT DATES


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PROYECTO MAGAZINE WINTER - SPRING 2016 NEW HIRES, PROMOTIONS, EVENTS AND OTHER COMPANY NEWS? Please send press releases and digital photos with identification to irios@lbaorg.com Make sure to specify it is for the in the news section

in the NEWS

LBA Academy Charter High School Class of 2016 LBA Academy Charter H.S. Seniors walked the stage at Florida International University on May 23rd and received their high school diplomas. Senator Marco Rubio, FIU President, Mark Rosenberg, LBA President Alex Lastra & former LBA President, Guillermo Fernandez conducted the ceremony. This is the first graduating class at the LBA Academy. The Latin Builders Association would like to congratulate the Class of 2016!

LBA takes over Mercedes-Benz Corporate Run 2016 Downtown Miami- Dressed in orange, Latin Builders Association staff took over the annual Mercedes-Benz Corporate Run on Thursday, April 28th in Downtown Miami. More than 26,000 people got to hit the streets for the 5k run. More than 800 companies attended the run including Latin Builders Association. LBA directors, Paul Echevarria, Ralph Jimenez, Alexis Gonzales, Guillermo Fernandez attended the run along with Director of Operations, Yamileth Pereyra, Assistant Director of Operations, Isabella Guidotti and Officer Manager, Ileana Rios.

GO LBA TEAM!

LBA leadership convenes at the new offices of Link Construction to meet with State of Florida CFO Jeff Atwater and new State of Florida Insurance Commissioner David Altmaier to discuss the State’s economy and its prospects for continued growth.

7 LBA Presidents join together to celebrate the important milestone of LBA Construction and Business Management High School’s first graduating class!

LBA leadership meets with Mayor Gimenez to discuss transportation and other issues affecting Miami Dade.


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#1

PROYECTO MAGAZINE WINTER - SPRING 2016

Voted Best Selling Vodka* BY BARTENDERS FOUR YEARS IN A ROW

*By The 50 Best Bars Annual Report Drinks International

Please Drink Responsibly. KETEL ONE Vodka. Distilled from Wheat. 40% Alc/Vol. ©2016 Imported by Ketel One USA, Aliso Viejo, CA.


48

PROYECTO MAGAZINE WINTER - SPRING 2016

A financial relationship you can trust. Now, more than ever, you need a bank that stands beside you. TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success. • Loans and lines of credit • Cash management services • Commercial checking choices

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender


PROYECTO Magazine Winter/ Spring Issue 2016