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Cover Letter Resume Advertising Design Design Applications Thumbnails Digital Graphics Electives

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6331 Lyndon B. Johnson Dr., Jackson, MS 39213 601-291-7373 or 601-213-4750 latasha_willis@yahoo.com | latashawillis.com

Jonni Bailey Ruff Haus Design, Inc. 1665 Union St., Suite B San Diego, CA 92101 Dear Ms. Bailey: I am inquiring about the Junior Designer/Production Artist position that you have available. Based on the listed job criteria, I would be an excellent fit for your firm. I reviewed the description for the position on creativehotlist.com. I also visited your website, ruffhaus.com, and I like the tongue-in-cheek approach to your site. I also reviewed your portfolio, and the clean, modern design aesthetic that you use for your designs is similar to the type of work I usually do. You listed knowledge of Adobe Photoshop, Illustrator, InDesign and Acrobat as a requirement. Thanks to the training I received at the Art Institute of Pittsburgh, where I earned an AS in graphic design, and the three years of experience I have in editing and production design, I know how to create and modify page layouts, create and insert images and graphics, perform preflight checks and prepare files for print. I use Mac OSX regularly in my current position, I have five years of proofreading and editing experience, and I have five years of customer service experience. Please review the enclosed resume and portfolio to see my educational background, work history and skills. I am certain that you will consider me for the position after reviewing the enclosures. Please contact me at the phone numbers or email address above, and I will follow up with you in two weeks to verify that you have received my information. I look forward to your response. Sincerely,

Latasha Willis Enclosure: Resume, Portfolio

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6331 Lyndon B. Johnson Dr., Jackson, MS 39213 601-291-7373 or 601-213-4750 latasha_willis@yahoo.com | latashawillis.com

OBJECTIVE To obtain an internship, externship or entry-level position in graphic design. SKILLS SUMMARY Microsoft Office 2007 (Word, PowerPoint, Excel) Adobe Creative Suite CS4/CS5 (Photoshop, Illustrator, InDesign, Dreamweaver) Adobe Acrobat versions 9 and earlier Excellent grammatical knowledge; exceptional editing and proofreading skills EDUCATION Art Institute of Pittsburgh - Online Division AS, Graphic Design, GPA 3.98

Pittsburgh, PA

2012

Tougaloo College Tougaloo, MS 1996 BS, Mathematics with an Emphasis in Computer Science, GPA 3.46 RELATED WORK EXPERIENCE Jackson Free Press Jackson, MS Events Editor/Production Designer November 2009 – Present Publish community events online and in print; edit listings in InDesign; format images in Photoshop for the Eight Days a Week page; draw the flatplan for the newspaper and the quarterly magazine, BOOM Jackson; make classified ads using InDesign and Photoshop; create digital flipbooks using Acrobat. Online Copy Editor July 2007 – June 2009 Corrected spelling and grammar errors on jacksonfreepress.com. Graphic Artist March 2005 - Present Sold designs at zazzle.com/reasontolive and cafepress.com/patriotictwist. SkyTel Jackson, MS Customer Service Representative May 1997-January 2002 Resolved customer issues with wireless equipment via phone and email. HONORS AND AWARDS JFP Falcon Award (2010, 2011) and Manager’s Choice’s Award (2011) National Technical Honor Society (2010) Kappa Pi Honorary Art Fraternity (2010)

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Advertising Design

Sonny’s Salvage Supercenter Flier, 8" × 10" Objective: Create a mascot for the fictional company. Solution: I took pictures of objects and used them to create Garbage Dump Dan in Photoshop.

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Advertising Design

Joie de Vive Antiques Grayscale Newspaper Ad, 6.3" x 5.5"

Remember these?

joie

Solution: I used Photoshop to convert the lunch box images to grayscale, and I created the ad in InDesign.

Relive a childhood memory with a vintage lunch box.

Joie de Vive Antiques has the largest selection in the state: cartoon, TV show and movie themes. You name it - we have it!

LUNCH BOX IMAGES FROM COLLECTORSWEEKLY.COM

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Objective: Promote the fictional store’s vintage lunch boxes.

antiques 123 Coconut St. Jackson, MS 39201 (601) 555-3456

joiedevive.biz


joie

Advertising Design

They don’t make them like this any more.

Joie de Vive Antiques Color Newspaper Ad, 6" × 8" Objective: Highlight the store’s inventory of high-quality antique furniture.

Rediscover quality.

Solution: I used Photoshop to apply clipping masks to the frame and chair. I created the ad in InDesign, where I also added a canvas texture to the background.

123 Coconut St. Jackson, MS 39201

antiques

(601)555-3456

joiedevive.biz PHOTOS FROM GETTY IMAGES

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For more information on depression and ways to get support, visit the National Alliance on Mental Illness Web site at

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Advertising Design

National Alliance on Mental Illness Poster, 11" Ă— 14" Objective: Promote the services of the National Alliance on Mental Illness. Solution: I designed the poster in Illustrator using color and symbolism (rain for tears) to deliver the message.


                           

                             

                           

E LIXIR

4-B O T

E N E RG Y

ARIETY PACK EV L T   

AL

RATE INVIGO SUPER BOOST

ORIGIN

            

LS

                                                                                                               

                                                                                 

SUPER BOOST

 

  ESSENTIALS

                                                                               

ORIGINAL

                                                                               

                                                      

 

                                                        

CHOCOLATE

ESSENTIA

                                                                               

CHOCOLATE EN ER G Y

RATE INVIGO SUPER ESSENTIA LS BOOST

AL

IETY PACK VAR LE

INVIGORATE

E LIXIR

4-B O T T

ORIGIN

CHOC

PACK

Design Applications

ChocWave Package Design

  

            

Objective: Redesign a package of Yoo-Hoo into a four-variety pack of ChocWave, a fictional energy drink.

Solution: I measured the existing packaging, created templates, used Illustrator to create the carrier and labels, made prototypes, assembled the carrier and attached the labels to the bottles (continued on next page).

7


Design Applications

8


Product 1: Mousepad

joie

e i jo

antiques

Design Applications

an

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e qu

s

Joie de Vive Antiques Promotional Products and Web Page Layout Objective: Develop giveaway items and a web page layout to promote the store.

Product 2: Shopping Bag

Solution: I used Illustrator to create the logo and mousepad, and modify an existing template for the shopping bag. The background images on the website layouts were modiďŹ ed in Photoshop, and I created the layouts in InDesign (continued on next page).

antiques

antiques

antiques

BACKGROUND PHOTO FROM WIKIMEDIA COMMONS, TEMPLATE FROM 123FREEVECTORS.COM

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oie

joie

123 Coconut St. | Jackson, MS 39216 601-555-3456 | info@joiedevive.biz

antiques

About Us

Home

Products & Services

Special Offer

123 Coconut St. | Jackson, MS 39216 601-555-3456 | info@joiedevive.biz

antiques

About Us

Home

Products & Services

Special Offer

Products & Services Joie de Vive Antiques is metro Jackson’s premier

You can always find what you need at Joie de Vive. We

antique store. We have the largest selection of

sell 16th-19th century furniture, accessories and

quality, high-end and rare collectibles. Each item is

knick-knacks. We also have an inventory of vintage

carefully selected, thoroughly inspected and

items such as metal lunch boxes, radios and

painstakingly restored to its original condition. We

mid-century home decor. We offer restoration service

also use certified appraisers to price our items. We

for items you already own, and anything you purchase

stand by everything we sell, from thimbles to

from us that has a minor defect will be repaired free of

life-sized sculptures. When you are looking for that

charge. Need an appraisal? Bring your item to us, and

something special, see us first. We aim to please.

our expert appraisers will give you an estimate. We may even make you an offer for the item to add to our collection. We look forward to seeing you!

Sitemap | Terms and Conditions | Copyright 2011 | E-mail Webmaster | Designed by Latasha A. Willis

joie

Sitemap | Terms and Conditions | Copyright 2011 | E-mail Webmaster | Designed by Latasha A. Willis

joie

123 Coconut St. | Jackson, MS 39216 601-555-3456 | info@joiedevive.biz

PHOTOS FROM GETTY IMAGES

antiques

Home

About Us

Products & Services

Special Offer

123 Coconut St. | Jackson, MS 39216 601-555-3456 | info@joiedevive.biz

antiques

Home

About Us

Products & Services

Special Offer

About Us In 2004, Jan Archie founded the business after spending 25 years in estate sales. Her assistants, Tine Briggs and Mark Reinhold, have a combined 30 years of experience in antique buying and appraising. With

Umbrella Giveaway Joie de Vive Antiques will be open on Memorial Day, May 30, starting at 7 a.m. The first five early birds to

the help of restoration experts Marie Pinkston and

make a purchase before 10 a.m. get a high-end Joie de

Melvin Terry, Joie de Vive Antiques always has the best

Vive golf umbrella. You will be the talk of the town

inventory around. The team also publishes Treasures,

when your friends see your umbrella with our logo on

the store’s monthly newsletter, which has antique

it. Come in early, get a great deal and have a memento

shopping tips and store specials. We are open 8 a.m.6 p.m. weekdays and 9 a.m.-5 p.m. Saturdays. We are

to show everyone that you are a savvy shopper!

on the corner of Coconut St. and Lime Blvd. in downtown Jackson. Come see us!

10

Sitemap | Terms and Conditions | Copyright 2011 | E-mail Webmaster | Designed by Latasha A. Willis

Sitemap | Terms and Conditions | Copyright 2011 | E-mail Webmaster | Designed by Latasha A. Willis


JUS f r

J LL

Design Applications

a subsidiary of The Home Depot P.O. Box 5121 Atlanta, GA 30353

Just for Jill Corporate Identity Samples

JUS P.O. Box 5121

JUS f r

J LL

f r

J LL

Atlanta, GA 30353

a subsidiary of The Home Depot P.O. Box 5121 Atlanta, GA 30353

Objective: Develop a corporate identity for Just for Jill, a fictional subsidiary of Home Depot that offers women’s home improvement products. Solution: I used Illustrator to create a logo, stationery and a business card. I also used Illustrator to show examples of how the logo should appear on products (continued on next page).

Jill Doe Sales Representative (404) 555-1000, ext. 123 jdoe@justforjill.com

a subsidiary of The Home Depot

800-555-JILL

justforjill.com

ILLUSTRATIONS BASED ON IMAGES FROM TOUGHWELD.COM, SEWEMBROIDERY.COM, MELISSAHUBBARD.COM, MADEINCHINA.COM

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f r

J LL

JUS

JUS

Design Applications

f r

J LL

JUS f r

J LL

y t i t

n e d s I e ne t a li r o ide p r u o G C

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ILLUSTRATIONS BASED ON IMAGES FROM TOUGHWELD.COM, SEWEMBROIDERY.COM, MELISSAHUBBARD.COM, MADEINCHINA.COM


Previous versions

Design Applications

Cannery Row Book Cover, 8" × 10" NEOSEEKER.COM

Objective: Modernize the book cover for a new generation of readers that still captured the mood of the story. Solution: I used Photoshop to make a symbolic collage with original and stock images, and added textures and effects to the layout and the author’s name.

PENGUIN BOOKS AUSTRALIA

OPENLIBRARY.ORG

PHOTOS OF BOAT, BOTTLE AND SHELLS FROM GETTY IMAGES

13


Design Applications

Raises head and chest when lying on stomach Grasps objects Smiles at other people

After the first few months, babies are able to plan their actions such as grabbing a pacifier. He’ll lose many of his newborn reflexes while acquiring more voluntary control of his body. You’ll find him spending hours inspecting his hands and watching their movements.

Sits without support Is able to crawl Gets to sitting position without assistance

Rolls from back to stomach and stomach to back Moves objects from hand to hand

Walks with or without support Says at least one word Enjoys imitating people

18 months: Walks independently, drinks from a cup, says at least 15 words 2 years: Runs, speaks in two-word sentences, follows simple instructions, begins make-believe play

Objective: Design an illustration of a child’s growth from infancy to a toddler (collaborative project with classmate Sonja Ascino).

Your baby will quickly learn to hug Mom, Dad, and other people he's comfortable around. This is the period when he’ll learn to coordinate his emerging perceptive abilities (the use of senses like vision, touch, and hearing) and his increasing motor abilities to develop skills like grasping, rolling over, sitting up, and possibly even crawling.

By this time of your baby’s growth, he’ll develop new skills such as crawling and standing. This is a great time of his life where he gets a sense of movement and is able to reach things he thought he never could.

105 boys are born for every 100 girls - worldwide. A baby is born every 8 seconds in the U.S.

Your baby will become increasingly mobile, a development that will thrill and challenge both of you. Being able to move from place to place will give your child a delicious sense of power and control—his first real taste of physical independence.

18 months: At this age, a child has developed great motor skills such as being able to stack blocks and scribble with crayons. He will be able to run stiffly, with eyes on the ground. 2 years: At age 2 a child is able to identify facial parts and can conversate with a grown-up with a partial babble. At this age, a child likes to take things apart and explore surroundings.

http://children.webmd.com/features/is-your-baby-on-track http://www.parenting.com/article/parenting-guide-baby-milestones http://www.med.umich.edu/yourchild/topics/devmile.htm

Art director: Sonja Ascinos | Illustrator: Latasha Willis Drawings inspired by photographs from Getty Images

SOME ILLUSTRATIONS DERIVED FROM PHOTOS FROM GETTY IMAGES

14

Growth of a Child Infographic, 10" × 14"

Solution: Sonja provided the copy, and I developed thumbnails, discussed with her which one to choose and drew the infographic in Illustrator.


CD Label Design Applications

Terra Byte CD Cover Package

CD Jacket 1. Limitless 2. Power Trippin’ 3. Oh No You Didn’t 4. Slow Down 5. Easy There, Fella 6. Ladylike 7. Nightlife 8. Groove Forever 9. Tech Savvy

Objective: Design a CD insert, label and jacket for the fictional techno artist Terra Byte to help her be taken seriously in a male-dominated genre. Solution: I used Photoshop and Illustrator to design the items. Techniques include Live Trace and lighting effects (continued on next page).

Contact:

3000 Records 23547 125th St., Suite 300 New York, NY, 30020 (212) 555-1274 3000records.com/terrabyte

Unauthorized Copying Is Punishable Under Federal Law.

PHOTO OF WOMAN AND CRACKED GLASS FROM PHOTOXPRESS

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16

6. Lad

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4. Slo w Do Produ wn ce

for 30 d by Dan H 0 Danie 0 Records, olden lle Sc haefer Arr. by

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Limitless TERRA BYTE

Bi o n

e ss Rob tle Neil , Arr. i m y s

b

8. G duced cords, fer ae Pro Re

1. Limitless 2. Power Trippin’ 3. Oh No You Didn’t 4. Slow Down 5. Easy There, Fella 6. Ladylike 7. Nightlife 8. Groove Forever 9. Tech Savvy

Unauthorized Copying Is Punishable Under Federal Law.

Contact:

3000 Records 23547 125th St., Suite 300 New York, NY, 30020 (212) 555-1274 3000records.com/terrabyte

Limitless

Ar ced Produ 0 Records, 0 0 r 3 fe r fo hae lle Sc Danie

y nie 00 Re Patr pin’ i lle Sch cords, ck Ch u aef er Arr. b y

Songs & Credits

ver for ore Roben F ve eil y roo y N rr. b

lla re, Fe y The eil Roben s a E . N 5 by r. by

Da

Tray Card

TERRA BYTE

Insert - Back

2. P Pro ow e for duced r Tr ip 30 b

Design Applications

ks an Th

for s irs rd sta eco Up R e an 000 . Th ing or e M to 3 um duc nt f Th s lb ro e at ge rop a p d w s th ed p ew isk an ne et wl ive is n g r e an g , no I g th bi m H to k go ck t, ith g a d in er ied an ou a o a ex w in ve aph tr th (y ok or e t . N e tak lie gr s I to ng lo s f d lik nt n m re be to e a ike gi e io an ld ale o we ey ho m o l ka g m tud id ho ou y t nce at th to p ent als pac pin k S Dav d w I w e m cha th but ks ait ld D hel ec ts, ki st, m a ew e, an y p ou e C or dch en ird .. Fir ving king rs kn or m ial th s ver r. I w g th nd f oun par e we ace. f ec a ve nin o d S my th Pe gi ta ce w for odu lbum y. Sp ho e co esig edm , an k to ith ble. pr is a wa r, w r th r d on R am han p w ta th any ge t fo s fo Jas lly , t g u oom it ichin righ illi list I rea nally uttin ng r E k a W sty an Fi r p ini kic atash my r th ting. , fo he d L l), ole di fer n t gir t co nal e chae m o lo e fi e S ru th ucill to d L ed lik

Te be rra e 19 n By stu 90’ mix te (D d pa e s. “ ing a sta rtie nt,” Hey be niell r sh te s t sh , I ats e S tec e do d, i han e say was sinc cha m hn es t w de s. br e h efe Te usic o to n’t s as r liver “I m oke er c r), a ex rra , a p ee are ing ad lik oll N ph per ’s d nd i rove her for piz e mo e an ege ew Y pe ilo ien ebu t’s an sel wo za, re y t da or yo opl soph ces, t al my o ythi f as me tha mo ypic ys in k na u d e w y an bu u ng a t n t t’s ne al t ti o n ill of l d t m i tlet to ren o t for y m col he l ve, h o m acc ife. he s a of any dse ake su ak lege ate as att ept “Du title testa cho one tter. on re.” W ing m er w de tr m ice . I “I tec h u wh hat , i ack en fo jus did hn en sic at. yo t’s n , “ t of r se t lo n’ o, sh at ” u d o Lim he lf- ve t g bu e o – t ab it r p exp th et i t it’ out less, erso res e nto s a w ” s n sio bo on um al n. ” ut de s lov rin up ing g if he r wh at

Insert - Front


e

Thumbnails

Joie de Vive Antiques Logo Development Objective: Design a logo for the ďŹ ctional antique store. Solution: After choosing thumbnail 6, I created the logo in Illustrator. I applied textures and beveling to the dots to make them look like polished wood.

antiques 17


Digital Graphics

Illustration, “Anger” 8.5" × 11" Objective: Redraw the stock image to illustrate the man’s anger and frustration. Solution: I drew him in Illustrator using a warm color scheme, and I created a flame pattern for the background.

PHOTO FROM GETTY IMAGES

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Digital Graphics

Photo Collage, “Walking Distance” 8.375" × 6.5" Objective: Make a collage to demonstrate Steven Wright’s quote, “Everywhere is within waling distance if you have the time.” Solution: Using the stock images above, I created the collage in Photoshop using clipping masks and adjusting the lighting on the images to make them look as if they were in the same place. I also integrated the quote into the path and embossed the text to make the letters look carved out.

PHOTO FROM GETTY IMAGES

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Digital Graphics

introduction

T

20

tionism – if you don’t do your half hour of yoga each morning, the day’s a wipeout. And we don’t need any more of that nonsense. What we need are simple ways of dealing with stress that don’t take much more effort than reading this book. And that’s what you’ve got. When you understand how stress impacts on your body, it’s easy to take measures that disperse that stress pronto. You become better at nipping the stressors in the bud – just as you nip the chances of getting dysentery in the bud by choosing not to drink dirty, smelly water. You’ll find ways of dealing with extreme stress here – the sort of stress that poleaxes your life. If stress has been creeping up on you gradually there are ways of defusing months’ worth of stress in a few hours. But at the end of the day, stress is an active, not a passive pursuit. Studies have shown that most of us, just like Rosalind, know how to relax but we can’t be bothered to do it. So don’t just read but act. Most of these ideas sound embarrassingly simple but they work on a profound level – if you do them. The only way that you can possibly become a more relaxed and less person is to do more that relaxes you and less that stresses you. Self-evident you might think, but not to all of us. Stress will find you. You can’t avoid it. Stress is a fact of life. We can make some of it go away, we can ignore some of it, but eventually we will have to deal with it. Here are some ways of dealing with it fast. And strictly no lotus position.

ILLUSTRATIONS BY LATASHA WILLIS

Stress Proof Your Life Page Layout, 8.5" × 11" Objective: Design a page layout for print for the e-book “Stress Proof Your Life” by Elisabeth Wilson (screen shot below).

Stress Proof Your Life: 52 Brilliant Ideas for Taking Control

and a bit because she was too tired to do it on the fourth evening. This book is for people like her who are superbusy and whom the usual advice doesn’t even hit. Let’s face it, if you’re the sort of person who enjoys doing an hour of yoga every morning and then soaking for an hour in a candle-lit bath every night, you probably don’t need any advice on destressing. This book is for the people who struggle to find time for a shower, much less a bath. The ones who he Chinese have an old saying, so are still clicking their I’m told: ‘Stress and madness are mouse or ironing a twin sisters – they always go hand shirt at 11.30 p.m. in hand.’ For the last couple of decades The ones (and there we’ve accepted escalating stress levels as are thousands of the price we pay for ‘having it all’, but them) who don’t now we’re waking up to the second half take their full annual of the equation – the madness bit. holiday leave and ‘Having it all’ translates, as we know, into worry that stress is ‘doing it all’. And as the number of roles affecting their health we’re gleefully supposed to inhabit grows and relationships. Or they would be if we’re ‘being it all’ too. Women are used to they weren’t so knackered and that report hearing how difficult it is to inhabit their wasn’t due in at 9 a.m. There is a way of multi-tasking, multi-role lives. But I’d turning brushing your teeth into a meditahazard it’s the same for men – not only tion and you’ll find it here. have they got to be exemplary hunterBut you won’t find anything about adoptgatherers (even more so than previous ing the lotus position, or yoga, and not generations), but they are expected to be too much about giving up coffee and fabulous fathers, wonderful lovers and living on mung beans for the rest of your nice to their mums. They used to have life. Not, of course, because these stratewives for that sort of thing, but no longies don’t work: they work brilliantly. But ger in the double-income family of the they are not easy and they are a lot easier 21st century. if you have a ton of time to ‘work on So we know stress is A Bad Thing. It yourself ’. They breed the idea of perfecleaches our energy and is the forerunner of just about every major illness going, and quite few minor ones too. And we know that the ability to relax is A Good Thing, but since you can’t get it in pill form from your pharmacist and have to do it yourself, the relaxation thing causes quite a few problems for us, too. It’s yet another thing to add to the to-do list. This book was written with my friend, Rosalind, in mind. She once said to me ‘Wouldn’t it be marvellous if brushing our teeth was as good as meditation?’ This was after she had given up her brand-new hobby of listening to a relaxation tape, morning and evening, after just four days. Well, to be honest three

ix

Solution: I drew the illustrations in Illustrator and integrated them into the page layout in InDesign.

SCREENSHOT FROM AMAZON KINDLE


Digital Graphics

Quinton Bradley, Portrait Retouch 8" × 10" Objective: Correct problems such as Quinton’s hair sticking up, the jacket’s scratches and lint, and the poor lighting. Solution: I scanned the picture into Photoshop, fixed his hair and clothes with the Clone Stamp and Burn tools, and adjusted the lighting using Levels.

ORIGINAL IMAGE FROM BRUCKNER’S PHOTOGRAPHY

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Digital Graphics

Depth Illustration, 20" Ă— 16" Objective: Use colors based on one hue to create an illusion of depth. Solution: I drew the concentric rectangles in Illustrator with each rectangle darker in color than the one below it. This design was inspired by the work of German artist Josef Albers.

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Electives

Font Design, Short and Stout Objective: Create a whimsical typeface for designs with fun, lighthearted themes. Solution: I drew the characters by hand, scanned the sketches into Photoshop and rendered them in Illustrator using the sketches as templates.

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Electives

I walk into a room Just as cool as you please,

Then

And to a man, The fellows stand or Fall down on their knees. bees

swa

arou

nd m

e,

A

h f o hive

oney

- excerpt from “Phenomenal Woman” by Maya Angelou

PHOTO FROM GETTY IMAGES

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Objective: Enhance a stock image by adding an excerpt from Maya Angelou’s poem to share a message of confidence to women of all shapes and sizes.

.

they

rm

Typography Design, “Phenomenal Woman” 11" × 8.5"

Solution: In InDesign, I used the Honey Script Light font to add type to the image, including typing on a curved path for one of the verses.


Electives

Apple Illustration Series Objective: Recreate stock images of apples in various forms. Solution: For each image in Illustrator, I made a template layer with the original image, and I used brushes and gradient meshes to redraw them.

ILLUSTRATIONS DERIVED FROM PHOTOS FROM GETTY IMAGES AND STOCK.XCHNG

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Latasha A. Willis 6331 Lyndon B. Johnson Dr. Jackson, MS 39213 601-291-7373 www.latashawillis.com latasha_willis@yahoo.com

Š 2012

Graphic Design Portfolio  

This is the portfolio I was required to build to graduate from the Art Institute of PIttsburgh.

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