Lash Inc USA / Canada - Issue 9 - Preview

Page 56

Flat

Lashes

by Mary Simmons

There are many fallacies in the eyelash extension industry that artists and companies alike are working to debunk. One specific controversial topic is the relevance, quality and finished look of flat lashes. When flat lashes first hit the market, the fiber shape was chunky and square, the feel was stiff, and the finish was too shiny. While the product wasn’t quite there yet, demand remained for a lash option with visual impact, great retention, and would be lighter and easier to apply than standard classic eyelash extensions. Lucky for us, with product advancement brands like Borboleta Beauty have developed flat lashes that are better than ever accomplishing a dense, richer look without adding weight and better retention thanks to the lash hugging ellipse shape. The finish has also evolved to a sheeny matte and the shape now includes a natural tapered tip for a flattering, soft look. When applied properly, Flat lashes offer a more dramatic look without compromising the health of natural lashes. A typical classic lash is cylindrical, while flat lashes have a waisted rectangle shape. Since the shape isn’t round but still measured end to end, we achieve the same width as a classic lash while removing weight. Therefore, a flat lash with the diameter of .20mm will weigh about the Same as a classic lash with .15mm diameter. Similarly, flat .15mm diameter weighs about the same as a .12mm classic lash. Flat lashes are ideal for clients with weak natural lashes since they offer more thickness but not more weight. They are the perfect option for the clients who want a more voluminous look while still applying extensions 1:1 natural lash. Not only is the unique shape of flat lashes lighter than a regular classic lash, it adheres more snugly to the roundness of our natural lash shape. There is a

52 - Business

slight curve to the top and bottom of the flat lash fiber. In application, this ellipse curve rounds to the cylindrical base of the natural lashes allowing for immediate grab and lighting quick application. In addition, more contact between the extension and lash means artists can use less adhesive to create the same strong bond with less danger of cross-bonding, ensuring our clients’ lashes will always grow and shed properly. Besides ease of use, flat lashes can add another dimension to an artist’s range of looks by adding texture and fullness.

Try working in 2mm longer flat lashes throughout a volume set to break up the density and intensify texture; the gently tapered extensions blend well with fluffy volume fans. Mix flat and classics together in a set to deepen the base of the lash line, for a dark eyeliner look. Flat lashes also create a bridge to move clients from classic toward volume lashes; creating a gradual development of more drama. Flat lashes are for any lash artist who wants to increase their set times, nudge their client toward volume or to add dimension to their artistry.


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