Page 1

Self Fanning

Are you ready for a lash that can fan itself?


Contents

Welcome 1 Letters fromThe Editors Lashes 5 WhyTaking PartMatters 7 Hot Product:The Lash Ruler 9 Be Your OwnCompetition To Deal withCancellations 10 How and No-Shows 11

Tried & TestedProduct Reviews of Lash Must Haves

13

Confessions of aLash Travelholic

17

Salon Focus:Lash City London Studio & Academy

21 Creating SeasonalLash Sets Eyepatches -Love Themor Hate 23 Them? 25

Royal Gallery

13

23

31 34 35 36 37 39

TheLash Debutant How To Sell OnInstagram Enchanted'sHidden Treasure A Look atMy Journey LookingAfter Yourself More thanJust Eyelashes


49

40

The Things We HaveIn

41 43

Ask the Expert:'CET' for Lashing

9

How to Prepare for Your First Lash Competition

45

Secret to NaturalEyelash

47

International Conference of

49

21

Common

Growth

Eyebrows & Eyelashes A Thorough ConsultationFor Lash Artists

Business 51 Tips ForMotivating Your Team 53 Speaking with aSelf-Made Boss Idea orBig Mistake? 54 Good Owning your own Salon 55 Social MediaThe Spotlight 57 How To WinBusiness Awards 59 Events Calendar 63 Training Directory 65 Supplier Directory


The Editors

Letters from

I cannot believe how quick the 3rd issue has come round!

Hi Everyone! We are so thankful to have you back reading the magazine. We couldn’t wait to put this issue together. We go into detail about winning awards and gaining a trophy and delve deep into your business competition. What makes healthy competition and how to use it effectively to succeed. We have some great business articles as well as exciting lash reads!

In the last three months I have travelled to some amazing places, including Japan for the first ever Japanese competition and conference organised by Mariko from Marie Rush. Followed by some thoroughly intense volume classes! This was my first visit to Tokyo and I instantly fell in love with these beautiful people and their country, I have so much respect for their culture and I cannot wait to go back! I also got to go back to Australia, although not my first visit, it was my first time in Brisbane. The start of the trip I was teaching a Mega Volume class, which was followed by a competition run by the beautiful Joy from LashJoy! There’s lots to read in this issue so I hope you sit back, put your feet up and enjoy your copy!

1 - Welcome

Miranda

Lots of love,

Published by:

Chrysalis House Publishing Axiom Building Lash Inc, 102B 48-54 Washington Street Glasgow G3 8AZ

Contact Name: Miranda Tarpey Contact Email: uk@lashinc.eu www.lashinc.eu

Gabriella /LashInc @LashInc @Lash_Inc


Our Senior

Angelina Salacinski

Journalists Hanna Putjato

Do you want to be

Sarah Humphreyson

Signe Langeberg

Featured?

Do you often wish you could be featured in our Royal Gallery? Or share your story and write an article for us? Well, you can! If you want to be featured in the next issue for the Royal Gallery, all you have to do is email us images of your favourite lash sets to uk@lashinc.eu If you want to promote yourself or your business and become a Senior Journalist, you will be able to see your work in print as well as join our team!. For more information on becoming a Senior Journalist, please email us at uk@lashinc.eu

Cover Image Lashes — Last Art Makeup — Lash Art

Welcome - 2


Eyelashmagic is the online store for industry professionals seeking high quality eyelash extension products and accessories. We offer the latest products for the eyelash and eyebrow industry. Shipping is available within UK and across Europe. We pride ourselves on customer service and deal with our customer’s orders personally – from the initial enquiry to dispatch of the goods. All of the products shown on the website are held in stock and are available for immediate dispatch.

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Easy Fan Silk Mix Lashes Range of Curls C/CC/D/L/LC 0.03/0.04/0.05/0.07/0.10/0.12/0.15 Fantasy Lashes Coloured Lashes/Glitter Lashes Ultra Super fast setting Glues Primers/ Removers Pre-Treatment Products Aftercare Products A range of Tweezers CHRISSANTHIE UK Stockists GLAMCOR

For further information email info@eyelashmagic.co.uk or visit

www.eyelashmagic.co.uk Receive 3 - Welcome

10% off your first order with discount code: LASHINC10


Lashes

Lashes - 4


Taking PartMatters

Why

Online. National. International. Lash Art. by Angelina Salacinski Lash Inc UK. Senior Journalist Lash Factor

No matter where you’re located or what your niche is, there’s a lash competition for you. These contests play a bigger role in the industry than many techs may realise. Of course, placing high brings exposure, helping to further careers. However, there’s more to simply taking part than meets the eye…

The Fear of Entering Sadly, I hear techs talking themselves out of entering competitions all the time. Phrases like ‘I’m not good enough’ or ‘It’s a waste of time entering as I won’t win anything’ or ‘There’s so many good people already entering so I won’t stand a chance’ are commonplace around competition time. Every Christmas I run an online competition. It’s free and there are spot prizes to be won, yet some techs are still scared to enter. With prizes available for taking part it’s a shame to hear that some people are too afraid to get involved.

I Decided to Dig Deeper… It seems that some people were scared of critique. However, it’s important to remember that critique is good. It gives you an indication of where you went wrong and how to improve in the future. Some were scared of what their peers would think, when in actual fact the majority of your peers will be supportive and you may even inspire them to enter themselves! One of the biggest fears is the thought of coming last. Competitions don’t generally say who came last..

5 - Lashes

They usually give the final 3 results in reverse order. And finally, if you’re one of the many people that think they’re not good enough, there have been plenty of competition WINNERS who had that same mentality – don’t underestimate your own strengths! Live competitions are where I have witnessed the most nervous competition energy. Lashing at a competition is different from lashing in your own lash space. You can’t control your surroundings and you won’t have your familiar things around you. If you travel abroad for a competition then you may not have even met your model until the day of the competition. These things can cause some techs to panic. If things are out of your control then it’s important to stay as calm as possible. Stress is not a great problem resolver. As a judge it’s been enlightening to see people shocked when they have won or placed in their category. With so much talent it’s a reminder that most people aren’t expecting to win – you’re all in the same boat!

Competition Camaraderie Dur ing my latest Chr ist mas competition I had a separate Facebook page detailing all the information. Most participants joined this page and it quickly became a social hub. As they awaited the results from the judges they started chatting to each other every day, posting funny GIF’s, posts and generally just having fun.

It goes without saying that the more competitions you enter the more experience you’ll have. Stepping outside your comfort zone will build your confidence, as well as allowing you to reap the other rewards of taking part.

Taking the Plunge For a first competition it’s good to go into it with a positive attitude. Some things may be out of your control, like the temperature or humidity, but just remember that everyone else is facing the same challenges - you’re not alone! Each competition will come with its own rules so it’s important to familiarise yourself with those beforehand. This will help you to feel prepared and composed on competition day. There’s also no need to feel out of your depth. There will be different categories for different abilities, so if you have been lashing for less than a year then you won’t be competing with techs that have been lashing for a lot longer. So you need to try and stay relaxed, focused and positive. The more relaxed you are the less likely you are to make mistakes. The more focused you the less likely you are to feel rushed, as your mind won’t be wandering. The more positive you are the happier you will feel during the competition. Yes, it’s a challenge and yes you can get some nerves, but just embrace it. Think of it as stepping stone, stay calm but most importantly, enjoy it!

Happy lashing!

@lashfactor


                                         ­   €  ‚        €  

ƒ  € 

  

Save the Date - 26th May 2019

THIRD EDITiON

         / s u p e r - y a c h t


Hot Product:

The Lash Ruler by Miranda Tarpey Lash Inc UK Chief. Editor UK Lash Institute

Those that know me, know that I am a big advocate for Lash safety. I have been spending the last few years researching better ways for us as Lash Artists to ensure we are lashing at the best interests of our client’s and their natural lashes. Last year I worked hard to bring the Volumetric Calculator and Chart, being the first Lash App! I was invited to travel all over the world to educate the Lash industry into damaging natural lashes, and how to combat that by using the Volumetric Calculator. Not only did I speak at conferences, I was also invited to teach my Safe Mega Volume training course, where i was in-fluctuated with educators and lash artists alike to reeducate themselves. Yay! This year I thought to my self, we can still do something. I am still seeing these lash sets of damaging the lashes and I wanted to try my hardest to educate the industry why this is not good.

Introducing The Lash Ruler Designed for the lash artist that cares about their clients and the lash artist who continues educating themselves and their clients on the best practice for eyelash application.

Above: Student in UK Lash Institute Sweden Training Course Correctly Using the Lash Ruler.

The Lash Ruler allows you to measure the natural lash precisely, no guessing,and no damage - which is beneficial and great for both you as the artist and for your clients!

If you would like to purchase a lash Ruler - They are distributed across the world with distribution in Europe, USA & Australia. They are sold in packs of 10, 50 and 100. Wholesale prices are available at request as well as try before you buy.

Share your photos to win more rulers! As a company, we absolutely love seeing our products being shared on social media but our Lash Rulers have gone viral and we have shipped them from UK, all across Europe, Japan, Australia and US!

What lengths are safe? We can extend the natural lashes by a maximum of 3mm in the centre of the lash line. This does not mean to extend all lashes by 3mm, this is a guide that you can never go longer than 3mm.

Keep on sharing photo’s of using the Lash Ruler correctly and you could win even more rulers as a thank you! Not only do you get a chance to win more rulers, but you show your client’s just how much you care for them and their lashes too!

We can extend the inner corners by 1mm from the natural lashes only! Any natural lashes that measure 4mm or under cannot be lashes as they are still at the early stage of growth and are more delicate to lash.

@uklashinstitute

Now you can understand why its important to measure clients natural lashes with a Lash Ruler, without one is just guess work!

7 - Lashes

How can I purchase?

If you would like to use these in your academy or to sell in your shops, please contact us for a licence.

When using the lash ruler you will instantly see what lengths you can safely use on your clients avoiding any potential damage.

As you can see on the image above, there is a correct way of using the ruler. I have

made a short Video to show you how to correctly measure the natural lashes of your client without any damage. If you would like to see the video, head to my Youtube or Instagram account via the following links.

Bottom Left: The UK Lash Ruler


Competition

Be Your Own by Sarah Proctor UK Lash Institute Belfast Trainer

Whether you are new to the lash industry or have been around for a while, you will learn quickly that competition plays an integral role in your lash career. Competition can teach us how to improve and show us what we are already striving to gain with clients. However, it can also make us aware of our flaws. The pressure of accomplishing such flaws to stay at the ‘top of our lash game’ can bring us to a deeply competitive place that can not be enjoyable. Constantly trying to justify our work or our position within the lash industry is hard to sustain. The sheer exhaustion of wanting to ‘win’ can dissemble growth. When you start to build your lash empire, your only opponent should be You! Be your own competitor, seeking out opposition will produce ‘enemies’ and leave you battling others and situations that do not exist. Let your success be internally focused ‘Me versus Me’ will break down any defensive barriers that will hinder your success in the beauty industry.

Public Perception Being in the beauty industry means your work is on show for the world to judge, thus we are more vulnerable to criticism. Progression is key, the lash industry does not need to be a series of increasing challenges, trusting yourself

9 - Lashes

and growing as a lash artist will warrant fulfilment and success. Don’t allow your goals to be compromised by others. The beauty industry can be cut throat, it is important to learn quickly that you can not control others. In our journey we may meet that one lash artist or client that will try to change public perception of you or tarnish your business. If we stay true to our own ambitions, our own path and constantly strive to improve, will combat such situations. Compete, but compete with yourself. Letting others seek control of your business will only lead to failure. Let inspiration glide any opposition, don’t engage in pressure from other lash artists, instead take inspiration from them and nurture your own ambitions.

Setting Goals Personal challenges w ill gain satisfaction, a happy therapist will harvest a happy client. Whether you accomplish your personal goals, only you will know. Grow your own determination, building your business based on your opponent will produce a lonely lash career. Only you can build

your empire, choose wisely and always be kind! Healthy Competition On the other hand, I am aware of healthy competition being a great way to motivate yourself and your business. Competition can lead to improvement, especially in such a dense industry like the beauty industry it can be hard to stand out. Competition allows you to beat the rest and put all your energy into your clients giving the best support and care. We all do lashes, but looking after our clients is something we all do differently. Watching other competitors and learning what you can do better in your own business is a great way to grow! As long as you use competition as a healthy look into how you can improve your own business, you will come out stronger and better than ever. Continue growing that lash business of yours!


How To Deal with

Cancellations and No-Shows by Signe Langeberg

Lash Inc UK. Senior Journalist Golden Experts

Cancellations and no shows are a big deal when it comes to your business. Every time someone cancels last minute or doesn’t show up to their appointment, you are out of pocket as it’s almost impossible to get someone else in so quickly. And it can cost you hundreds or thousands of pounds in month. So we have to avoid this kind of situation as much as possible. If you work with your dream target clientele, you shouldn’t have this problem at all but if you do, you can still train your clients to respect your time and business.

statement written on our website and reminders that if they are late more than 15 minutes, their appointment will be cancelled. We simply feel that if we need to rush our work, the lashes won’t last and our work might not be the best. This is crucial as our clients are our “walking advertisement”.

2. Take deposits. Don’t let your inner

6. Have 3 strict policy. I don’t think

I’m going to list you 6 things which you can implement today and have less no shows and cancellations. Use protein remover pads to wipe the eye area from any oils to ensure patches stick to the skin well. Eye patches will not stick to oily skin properly.

1.

Reminders- Are you reminding your clients about their appointment? It’s pretty normal for someone to forget their appointment if they booked it a month ago, so it’s very important to remind them about it. You can either do it via text message or email. Most booking systems nowadays have an automated system that sends out the reminders and you don’t have to do it yourself. You just have to set up the time when they receive it. Our booking system sends out reminders 48h before which has worked out best for us because if the client has something coming up and she needs to move it, we still have 2 days to look for someone else to take the initial slot. I know that you might think that sending text messages is a costly expense but honestly would you rather spend 10p per message and make sure you have money coming in or not sending any message and have a chance to lose all of the money. We send out email reminders as well but to be honest, a lot of people might miss your email. They might get hundreds of emails a day and yours will be one of them.

fear speak up right now telling you that people might not want to book in if they need to pay deposit. I promise you, if they want lashes, they will pay deposit. Just make sure the amount of deposit is enough to cover your expenses when they shouldn’t arrive and that they would be scared to lose the money. And make it super easy for them to pay that amount. There’s so many options to choose from how to charge like PayPal or card terminals. Bank transfers are also great but we have found that it’s too much work for a client. You want the whole process to be easy, fast and track-able.

3. Make your clients feel like it’s

difficult to move their appointment. If they feel like they won’t get their lashes infilled because you are fully booked unless they come to their initial appointment, they will find a way. I’ve seen countless times how our clients will move mountains to get to their appointment because they don’t want to miss out on infills.

4. Have a clear cancellation and

people have bad intentions but some clients have habits of not showing up or cancelling last minute and not only with their lash appointment, but I’m pretty sure with everything in their life. When a client cancels last minute, we always explain them why it’s bad for us when they do it. Most likely they haven’t even thought about our side. If that doesn’t work then on the second time we explain that we might not be able to take her if this goes on. And if it happens 3rd time we have to say goodbye to that client. They might not like it but it’s disrespectful to your business. You will always find another client who will be very responsible with their bookings. These are very simple and small steps that will ensure that you would cut your no show and cancellation rate massively. And it also means you are dealing only with clients who you like to work with as they are really committed to book in with you.

@golden_experts

deposit policy written down for clients to see it. Write it on your website, booking system, email, in salon. Make sure that each of your client is aware of your policy.

5. Make sure they understand that

if they are late to their appointment, they will lose out. We have a very clear

Lashes - 10


Tried & Tested

Product Reviews

of Lash Must Haves by Shareen Nesbeth Lashes By Shareen

Shareen was chosen to be this issues Tried & Tested Product Reviewer. All the upcoming new products in the industry are sent to our UK headquarters to be tried, tested and reviewed to give you the best advice on them. We asked Shareen to take into consideration what she thought when she first looks each product, the pro’s and con’s for each product and her favourite part of the product! A self-confessed lash geek whose artistry and passion for lashes has earned a substantial social-media following, I started off in lashes as a hobbyist in 2011. I strive for perfection and today I am an international award-winning master lash artist and training mentor. The love for my job is unreal, and it positively shines through my work and attitude. I could talk all day and night about lashes, I’m what you’d call a typical ‘Lash Geek’. Extremely proactive in my job role keeping my skills updated and refreshed for students and clients, by going on ongoing training courses, workshops and conferences.

We hope you enjoy the read! If you feel that you could be suitable and would love to be one of the first people to try and test all the amazing products in the industry, email us : uk@lashinc.eu.

11 - Lashes

Clockwise Right, Glam Lashes by Marta C-0.07 Lashes.

Lash Art Noir Fusion Adhesive & Noir Self Fanning Lashes.

London Lash Pro New Flexie Adhesive.

Glam Lashes — Royal Mink Mini C - 0.07 This Exclusive line from Glam Lashes sees their Royal Collection Mini Luxury packaged eyelash extension trays. They are available in Mink - Mixed Length 7mm - 12mm. Available in both 0.05 and 0.07. I instantly thought how beautiful the package was and loved how each strip was labelled with length, curl and thickness.

The Extensions have a slight glossy finish, however that’s not anything bad I just personally prefer a matt finish or maybe it was just the client I was using and it didn’t suit her. I found that the fans were nice to come off the strip and easy to take the strips out of the package! £7.99 www.glam-lashesuk.com

Flawless Lashes by Loreta New Flawless Eyeliner.

Lashurious Lashes by Yvonne C 0.07 Lashes.

Lashurious Lashes By Yvonne Luxury lightweight 0.07 lashes are perfect for creating your Russian volume fans. The mixed tray I tested was a C Curl, ideal for most eye shapes. When I first opened up the lovely lash tray, I found that the C curl looked more like a B curl as they looked more

flat looking than then my usual C curls. However, the lashes fanned beautifully! I used the wriggle technique when fanning these lashes and found them fairly easy to fan! £10.00 www.lashurious.co.uk


Lash Art — Noir Self Fanning Lashes New for 2018, these 0.07 lashes have the latest technology to actually fan themselves with very little effort. My first thought when I got to use these Lash Art lashes was the fact that the 0.07 lashes felt just slightly thicker than other 0.07 eyelash extensions I have used before. I can understand where the name is from as I found the lashes fanned quite easily from the strip. I used the wriggle technique when fanning these lashes and it was fairly easy. Even when I tried fanning on the sticky strip, it was still very easy to use. I really like the fact that it has the amount of lashes numbered on each strip!

Do you have a new product that you would like to get tested and reviewed? Do you have a new lash brand or company you would like to get launched into the market? For more information, contact uk@lashinc.eu. This is a perfect chance for you as a brand or company to reach out into the industry with your brand new product!

£18.94 www.lashart.com

Flawless Lashes by Loreta — Flawless Eyeliner

London Lash Professional — Flexie Adhesive 5ml.

The Flawless Eyeliner is a tool designed for eyelash extension wears and make up lovers.

The brand new adhesive from London Lash Pro Collection, shows an adhesive that will work in extreme conditions. The new Flexie Adhesive comes in a 5ml bottle.

The eyeliner has a fibre tip and the pen looks really sturdy. My thoughts were you’re going to get a really intense wing. Like a permanent marker. As the ‘liner’ end of the pen has a felt tip. When I tested it out on my hand - what do you know, instantly no smudging! I liked that it goes on easy with no smudges, it doesn’t fade throughout the day, it’s easy to create a wing liner effect and comes off easy with make up removers I also found it very easy to apply and any mistakes made can easily be corrected with the liner too. £14.95 www.flawlesslashesbyloreta.com

My thought when I first saw the adhesive was the packaging was wow! ! I Like that it is quite flexible with high temperatures and has a wide humidity range especially in the summer months, with the weather we have just had. My clients were coming back with good retention too. I did find that the adhesive did work a little slower than usual when the humidity was down. I also found it fairly easy to use on my jade stone stickers! £39.99 www.londonlashpro.com

Lashes - 12


Confessions of a

Lash Travelholic

January : Master Volume

JANUARY - AMSTERDAM

Training in Helsinki with Miranda Tarpey - UK Lash Institute

by Gabriella Gerardi

Lash Inc UK. Assistant Editor UK Lash Institute

January: Lash World Cup 2018 by Lash Extend

We are halfway through 2018, and what a whirlwind of a year it has been so far. There has been a Lash event every weekend, whether there was a conference, a competition or a master trainer seminar - how amazing is that? The growth our industry allows us to travel all across the world, and my favourite part has to be arriving at customs and telling them you’re there for work - Lashes! Here’s a look back at the past six months of 2018 where UK Lash Institute have travelled across the world.

JANUARY - AMSTERDAM

in Amsterdam. Photos from Fantasy Lash Art Competition and judges.

March : Lash Secrets 2018 Conference held by Ines & Soraia in Portugal with speakers.

JANUARY - FINLAND MARCH - LISBON

13 - Lashes


MARCH - LISBON

MARCH - MEXICO CITY GUADALAJARA

March : Lash Secrets

MAY - LONDON

Conference group picture with attendees.

March: LAI Conference in Arizona hosted by Jill Heijligers Peloquin

MARCH - ARIZONA March: Miranda Tarpey Mega Volume Tour in Mexico. First stop Mexico City for a week and Guadalajara for a week!

April: League of Lash Masters Conference hosted by Petr Lhtosky in Prague - group

APRIL - PRAGUE

photo of all speakers and Miranda on stage.

May: Super Yacht Lash Conference London by Lash Events

JUNE - LOS ANGELES

UK - hosted by Gabriella Gerardi, Louise Tierney & Miranda Tarpey. On board pictures of speakers and attendees.

June: Hollywood Lash Conference held by Michelle Meredith-Rath.

Lashes - 14


JUNE - LOS ANGELES

June: Miranda Tarpey and Loreta Jasilionyte host their first duo training course in Los Angeles.

JUNE - MADRID

JULY - JAPAN

June: Hollywood Lash Conference speakers.

June: Lash and Brow Conference in Madrid by Lana Slatina

JULY - BRISBANE

July: First ever Lash Competition and Conference in Tokyo, Japan held by Mariko Rottie.

JULY - JAPAN July: Mega Volume by Miranda Taprey Tokyo Tour, a whole week of classes with Taiwan, Thailand, Japan, China and Korea Students.

July: Lash Pro Series Competition by Joy Schmoy in Brisbane, Australia.

15 - Lashes


AUGUST - GLASGOW

SEPTEMBER - NORWAY

August: Lash Inc Editors Conference held by Louise Tierney in Glasgow.

SEPTEMBER - HAWAII

August: Lash Battle in Glasgow held by Ksenia Karnejenjko

September: Norwegian Master Champions. Held in Oslo, Noway by Sahar Ramezani and Katrine Carlie.

September: First Conference with Competition in Hawaii. Held in Honolulu by Mika Goto and Maki Mirua.

SEPTEMBER - LONDON

September: Lash Games 2018 in Olympia Beauty organized by Jane Eriksson and Daniel Olsson.

SEPTEMBER - HAWAII

Lashes - 16


Salon Focus:

Lash City London

Studio & Academy

A brand new Studio and Academy has opened up in London that is going to take the Lash Industry by storm. Lash City London launched in early September, and has already proved itself that it will be the it place to go for all your lashing needs. Lash City London launched this September and their founder Zey talks to us about when her dreams come true! Our lash industry allows women to embrace their independence. From starting out by just working a few hours a day as a lash stylist, to putting those hard working long hours into the day when you move into your dream salon! This is exactly what happened to UK Lash Educator and Lash City London owner Zey. Over the last year, she has put her whole heart and soul into creating a space in London where not only her clients will feel at home, but where her students can learn and train too. Lash City London offers a high end lash salon experience which keeps the customers looking beautiful and feeling satisfied. This small salon has given our lash technicians a dedicated space to work their magic to ensure our customers turn heads. With over 7 years experience creating amazing lashes, we also have the confidence to inspire and teach clients the skills needed to be a Lash Technician. We offer accredited and insurable courses for lash beginners or even for trained beauticians looking to advance their techniques. www.lashcitylondon.com Lash City London 76 Brunswick Park Road, London, N11 1JJ, United Kingdom Mon - Fri 10am - 7pm Saturday 10am - 6pm Sunday Closed

17 - Lashes

Have you always wanted to be printed and promote your Lash studio or academy? Do you think you have what it takes to be our next issues Salon Focus? Email us at uk@lashinc.eu!


Misha Patel Patel Trainer DoverMisha & Portsmouth

Dover & Portsmouth Trainer

Essex & Wales Trainer

Essex & Wales Trainer


Lash Sets

Creating Seasonal

To Enhance Your Social Media by Michelle Meredith-Rath Lash Inc. Senior Journalist Sinful Lashes

Keeping your social media fresh and crisp is no mean feat. One way which worked well for me is to create art to celebrate the things that you and your followers are passionate about. You could use various themes such as holidays, festivals, social issues, or even just celebrate the season - the possibilities are endless. Colourful, themed art keeps your followers engaged, and can also bring a whole new clientele through your doors – people love pictures. Summer is my favourite time of the year, so sunshine is the theme of this

21 - Lashes

set. I have used brown and gold lashes to bring out the gold flecks in this client’s eyes. Every June, the LGBT+ community comes together across the world to celebrate Pride Month. This community is near and dear to my heart, so I have created a rainbow set to show my support.

Love is Love.

Above and top right; LGBT+ rainbow lashes.

Right: Summer sunshine lashes.


Left: Rainbow lash mapping

Right: Summer lash mapping

Bottom: Summer sunshine lashes.

Lashes - 22


Love Themor Hate Them?

Eyepatches - by Hanna Putjato

Lash Inc. Senior Journalist CEO, London Lash Pro

The application of eyepatches can sometimes be tricky. Whether you are an experienced lash technician or a complete beginner, you should always follow these simple rules: ĵĵ

Use protein remover pads to wipe the eye area from any oils to ensure patches stick to the skin well. Eyepatches will not stick to oily skin properly.

ĵĵ

Use one pair of eyepatches per client and dispose them after the use

ĵĵ

Apply the eyepatches 1-2 mm below the waterline and cover the bottom lashes

ĵĵ

Adjust the eyepatches after your client has closed her eyes and secure the placement of patches with micropore tape if needed

ĵĵ

If any baby lashes pop out, cover them with micropore tape

But even if you follow all eyepatch application rules, you can still struggle sometimes. Problem 1: Client’s bottom lashes are so strong and springy that they are popping out of the eyepatches Solution: place the eyepatches under the bottom Lashes and apply micropore tape on the top - all natural lashes will be “sandwiched” between the tape and eyepatches and will stay in place until the end of the treatment. Please make sure you stick the micropore tape to the back of the hand first, so it becomes less sticky. Otherwise you might find difficult to remove the tape after the treatment.

Problem 2: You have placed the eyepatches and they now look very comfortable for you and you are ready to start the lash application. Shortly after you start the treatment, your clients eyes start watering. Solution: Before you start the treatment, lift the top eyelid up and check that the eyepatches are not touching your client’s eyes or the waterline. If eyepatches are touching the eyeball or the waterline, then it may irritate your client’s eyes, causing them to water and resulting with redness at the end of the treatment. Problem 3: The gel always plumps out and sticks to your client’s eyes Solution: This is the after effect of the eyepatches applied too close your client’s eyes - it will scratch the eye inside. Make sure you check that the eyepatches are not touching the eyeballs of your client by lifting up the eyelid before starting the application. Problem 4: You can’t see the lashes in the outer corner as they are bent under the eyepatches Solution: In order to get the lashes out from underneath the eyepatch, simply peel the patches up and move them down without pulling the eyelid down. You can also use the help of tweezers to gently pull the lashes out from under the eyepatch.

@london_lash_pro

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Problem 1: springybottom lashes

Problem 2: Eyes watering

Problem 3: Gel plumping out

Problem 4: Corner lashes hiding.


Featured Lash Artist - Maria Magdalena Sobotka Lashes - 24


RoyalGallery

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Maria Magdalena Sobotka


Michelle Ellis

Kelly’s Beauty Treatments Stanimira Georgieva Lashes - 26


Alina Martinas

Kerry Kehoe

Elisha Clewlow 27 - Lashes


Donna May

Hannah Hassan Lashes - 28


Vicky Meri Bridger Antonić

India Lomax 29 - Lashes


Jeneen Chandler

Misha Patel

Lashes by Zey

Carla Gianotti Lashes - 30


Lash Debutant

The

by Ravi Sagoo Men's Style Editor

I’ve just had my first brush with the International Lash Industry as this year’s host for The Lash Events UK Conference 2018. Similar to the ‘debutante’ culture across many societies where the ball gown takes centre stage, I too felt that my attire should make a ‘lashing’ impact, and those of you in attendance may have noticed I donned my ‘millennial’ style kilt. I did so for many reasons, but in the main to celebrate our International Editor Louise Tierney’s Scottish Roots in this truly global industry. I first met Louise a few years ago at our former alma mater, Glasgow Caledonian University, where we were both invited to speak about our career journey. I hail from a presenter/journalist background with the BBC, and it was the first time I had come across the Lash Industry – bar the time I bought some strip lashes for Halloween as I tried to pull off a Bollywood look! What sparked my interest into this ‘alien’ industry is how Louise grew her business and brand from Glasgow, my home city. I remember Louise talking passionately about the ideas that came

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Above: Lash Lift results

I energised this word. In our career path we are not guaranteed instant success and we will all fail or have challenges at some stage. Some of these challenges take place away from our office and work; from health issues, to relationships, love and bereavement.

to her whilst sitting on a train. This led her acting upon her ideas right there and then via her laptop. She energised me away from the ‘media bubble’ which us luvvies so often tend to vacuum ourselves in.

It is imperative to allow ourselves time, space and balance. The point I was making to the students in attendance was to embrace such times in one’s career and use it as fuel, be it a rejection letter or email, and I took copies of my own rejection letters and emails to show the students.

I too spoke about my career path, across Radio and Television and simply offered an honest and brutal account of my career to date. I coupled this with some open and honest sub narratives from life’s journey, and I candidly spoke about my success, what inspired me, and the ‘F’ word.

After meeting Louise at this event, we met up for coffee (and cake!) in Glasgow and she suggested I could host one of her events in the future, explaining the foundations behind the UK Lash Conference and what it would entail.

‘Failure’.

I was still somewhat clueless at this stage, but signed up immediately, it’s the extrovert within me.


Broadcasting conveys the importance of networking at such events and conferences. Being a natural talker and extrovert I find networking and breaking the ice easy. I appreciate for others this may not be the case; of course I get nervous, but I use my platform as a Host/Presenter (and my Kilt!) to shield such nerves and turn it on its head, making it work for me. If Louise and I hadn’t networked, the chances are I would never have had the opportunity to work in the lash industry. In my experience nobody is that important that they won’t speak to you or give you some time at such an event, regardless of what industry you are in. Never be afraid to approach industry leaders, mentors or a brand/company you are trying to connect with. If I hadn’t employed a ‘gallus’ (to use a good Glaswegian word) attitude I would be working behind the scenes in the media as opposed to being on air. Another reason I wore my Kilt at UK Lash Events 2018 was it simply draws an audience’s attention and people engage with me over it. So wear something that you feel confident in to express your own unique energy and style. If you are a naturally shy person and find the networking side somewhat challenging, drop an email to the person or contact you are trying to connect with beforehand. A simple introduction and request a quick five minutes of their time at the conference. People are generally nice (well most of the time!) and respond, sometimes not immediately but eventually. Networking is essential as a business tool but is doesn’t stop there; you can make some genuine and lasting

Above: Ravi shows off his new lashes

friendships. I’m lucky to say that Louise and I became colleagues as result of our business networking; not only do we engage on ideas around the lash industry (as I take up the mantle of Men’s Style Editor for Lash Inc. International), we are also firm friends. Not quite sure how our Editor in Chief might edit that last line I have just written!

Below: The Scottish sun bringing out the best in Ravi's new look

Onto the actual UK Lash Events 2018 itself, I write this a few weeks on from the conference in May. I’m raising a cheeky smile to myself as I’m still buzzing from Super Yacht! From preproduction between Glasgow and London, meeting UK Lash Events members for the first time, hosting and engaging with such an amazing array of talented delegates and guest speakers, forging genuine relationships, having very little sleep and sharing a hotel room with our lead designer Andi (who I had only met on the Friday!) to the pace and energy of it all! I found it accelerated me professionally and personally. I’ve learnt a lot from Louise so far about the industry and the learning curve continues. I took a lot away from Guest Speaker talks and engaging with them alongside delegates at the conference. There are many sub narratives and

levels in this industry, and this has only further fuelled my interest to engage some more. With open invites from new friends from Denmark, Sweden, Latvia, USA et al and vice versa including a round or two of Golf on Scotland’s lush courses with Borboleta’s lovely Kimber and Craig planned, my lash journey is set to continue… Just like any method actor worth their salt, I embraced the conference with a Lash Lift. I’ve never been shy to embrace fashion and beauty culture that’s perhaps perceived as more ‘metro’ than ‘hetero’ and I truly felt a million dollars post treatment! I loved the craft, technique and artistry that goes into such a treatment. The look it gave my eyes was uplifting, I felt it accentuated my natural lines and the actual spread of my lashes gave me a lot of confidence. This, coupled with borrowing Louise’s mascara in London, meant I was all set for hosting in London!

I now look forward to my next experience – lash extensions for men!

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How To Sell On

Instagram

by Hanna Putjato Lash Inc UK Senior Journalist London Lash Pro

The main purpose of creating a business Instagram profile - whether a beauty salon or a product manufacturer - is to showcase their work, advertise their services and attract new clients. In this article I will share 7 important steps to help you increase your Instagram account’s reach and popularity and multiply your bookings or sales. 1. Write a detailed and interesting profile description. ĵĵ

Explain why your service or product is the best. This description should answer clients’ question: ”Why should I following this business?”

ĵĵ

If you are not sure what to write, ask your clients why have they chosen you and use their answers as inspiration.

2. Publish posts daily. Some of the ideas for posts for lash technicians may include: ĵĵ

How you carry out the treatment

ĵĵ

How to book an appointment with you

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Before and after photos of your work

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Frequently asked questions about the service

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Reviews of your services or products

These kinds of posts should be noticeable and bright so that your followers will immediately see them when they look at your page. 3. Ask yourself “What is the reason behind opening this Instagram account?” If the main reason is to sell then this should be visible on your profile from

the first sight. Don’t post sales posts just once a month and do not hide prices somewhere in the bottom corner. Insert price right on the picture/advert and try posting sales posts at least once a week. Clients must see what service you are offering and how much you are charging for it. 4. Do not send clients to your website or another source for more details. Put all information into your post as every extra click lowers the chance of the client making a booking. 5. Create a review week. Ask your current clients to post pictures of their lashes by mentioning you in the post and tagging your account. You can make it happen by giving them discount for the next treatment in return. Happy clients will gladly share their experience with their followers and friends. The review/tag will help you get honest feedback on your service and free publicity/advertisement.

Above: Hanna Putjato working on London Lash Pro behind the scenes.

6. Publish posts about yourself. Show who you are, who is the person behind the account. Clients would love to know about you before they make a booking. 7. Share your life in your account. People love to see what is happening behind the scenes. Give them a sneakpeek of what is happening in your life - people love seeing what you do outside work hours and things that might seem like a boring routine to you can be quite interesting for your followers.

For more business tips and inspiration follow my account @hanna_putjato

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Enchanted's

Hidden Treasure by Kelly Storer

Editor, Lash Inc. Australasia Owner, Enchanted Spa Being medically challenged, your job options can be very limited with needing flexible hours to work around your own health and well-being. Isabella had been unemployed for around two years and it wasn’t until she got her lashes done for the first time that a light bulb went on in her head. She realised, “If I can’t get what I want with a job, then I’ll create what I want as a job and a potential career” and so her journey of small business and self-discovery begins with the “I Can Attitude”

I Can Attitude ĵĵ

I Can Become My Own Boss

ĵĵ

I Can Create My Own Hours

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I Can Manage My Home & Health with Flexible Working Options

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I Can Create Change, If I Just Ask for It

Isabella completed a professional eyelash extension course with Kelly Storer the owner of Enchanted Spa in Joondalup. Kelly customised the course around Isabella’s requirements, so she could progress at a pace her body could cope with, so instead of two full days they spread the course over four half days. Prior to contacting Enchanted Spa, Isabella had tried contacting many other course operators who were not flexible with their course options. Excited by her new-found passion for lash artistry, Bella went on to complete the advanced Russian Volume Eyelash Extensions course with welcomed modified training options. Not only did Bella discover her passion and artistic flair for eyelash extensions, but she knew she had chosen the right pathway in life. Bella adores the individual attention to detail she can offer her clients and in return they reward her in repeat business.

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Above and right: Isabella

Bella wouldn’t be in this position today, if Kelly didn’t offer a flexible training option at her academy. Compassion, care and flexibility with training and working is all it took for Bella to be employable and invest in her future. Bella operates her business as “Bella’s Lash Lounge” a professional homebased lounge salon for her clients. Bella feels privileged that she gets to personally lash other lash business owners who they entrust to make them look great for their own professional businesses. Enchanted Spa may be Australia’s leading professional Lash Training program, but to us, Kelly is that one in a million special business owners that you don’t come across every day.

@EnchantedSpa

Left and bottom: Lash work by Bella's Lash Lounge


My Journey

A Look at

by Jessika Aude Gautier Lash Inc. Senior Journalist CEO, World Beauty University

I was introduced to eyelash extensions in my early twenties when I was a model for Bikini Village. Their lash artist sat me down on a chair, tilted my head back and started lashing me. The result was absolutely stunning, and I was immediately hooked - how wonderful, lashes looking amazing at all times without any mascara. I had a very lucrative career in food and beverage at the time but lashes always stayed in the back of my mind. I finally decided to get certified, just out of curiosity - who would have known where this would have lead me. I absolutely fell in love with lashing, it is my passion. As a perfectionist, I wanted to know everything there was to know about lashes, so I travelled worldwide to attend master classes and conferences in order to offer my clients the best. I was lashing twelve hours a day, seven days a week. I dedicated every hour of the day to mastering my craft. Testing and experimenting on clients, I played with curls, thicknesses, lengths, textures and colours. My wish was to enhance my client’s natural beauty, without making them look too obvious. I invented my own style when it came to classic, and later on transferred it to Hybrid and Volume. In every single set I made, I wanted it to be the most beautiful in the world, to make my clients look amazing.

Above: Every eye is different. Work the eyes in front of you

I developed my own techniques and lash designs, and soon enough people were asking me to train them and to provide them with lash products.

my multi-coloured Lash Map technique, now taught in all our training centres. It’s important to take the time to create a special set of lashes for a specific client, according to their eye shape, age, style, face, natural lashes, how many layers of lashes they have, etc. Personally, I like to style very intense sets for photo shoots and more natural sets for every day.

I founded Star L ashes and Distributions STAR Lashes, our online store, to provide high-quality products worldwide.

Dare to Be Different! Play around; There are so many styles and different ways to define your work. Most technicians stick to the basics, but you don’t have to follow the trends and do what everybody else is doing in order to be successful.

A few years later, I founded World Beauty University. We now offer services and training in classic lashes, volume lashes, lash lifts, micro blading, threading, sugar wax, scalp micro pigmentation, nails and teeth whitening.

It’s important to personalise your work in order to stand out. Don’t be scared to try different things to find out what you like, what looks good, and what you’re good at.

It has been an amazing journey that took me to Russia, Rome, London, Prague, Paris, Hong Kong, China, Tokyo, Australia, Mexico and many beautiful states in the USA. Every place I went, I made great friends and business opportunities.

Wanting to be like others is far from being the best thing to do. In order to stand out, you need to have your own style, don’t be afraid to be different. If you’re not quite sure how to personalise your style, it would be my pleasure to help.

Styling: I absolutely believe that each client deserves a personalised Lash Map, as we are all unique, so I created

My Advice ĵĵ

Left: Map your work and be creative

Go on as many training sessions as you can

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Never say no to an opportunity

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Put your heart and soul into your work, you can only succeed.

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Ignore bullying and negative people.

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Always give 100% of yourself.

ĵĵ

Take the time to style and personalise each and every lash set.

@distributionsstarlashes

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After Yourself

Looking

by Stefani Altieri

Lash Inc. Senior Journalist Stella Lash My name is Stefani Altieri. I am an entrepreneur, single mom of an incredible 14-year-old son, four dogs, I live in sunny California and I am the founder of Stella Lash. My life journey has been filled with ups and downs and all arounds, and through it all, what has remained true is my passion for love, wellness, and beauty from within. I am inspired by making a difference in someone else’s life. This year I learned one of the most rewarding life lessons; How to selfheal. Over the past few years, life has been a gigantic roller coaster. My ride has meant changing the way I run my business, moving from to Southern California; losing my number one cheerleader, my dad; helping my son adapt to his new environment; and dealing with my own stress and anxiety. It has not been easy! The fear was setting in all around me. Every person on this planet struggles with some type of fear, and that is what keeps us from moving ahead. We allow ourselves to let fear control our thoughts and emotions. Exorcising that fear can help you

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succeed – if you don’t take that risk, you will never reach your goals. We have to face our fears, look them in the eye and doing that is terrifying. Failure isn’t easy either. Everyone reaches a point in their life where they can either give up or keep fighting. I am a fighter! Throughout the years I have been battled addiction, ADHD, and other complex health issues which all require that I take several different medications. The most rattling experience of my life is when I felt like I was having a heart attack. I called 911 and was rushed to the hospital with my blood pressure

Above: Tranquillity is essential to your health

reading 220/137. It turned out that what I was experiencing was an anxiety attack. Anxiety is scary! I had tingling in my left arm for about a month, starting from the Vegas Trade show in June 2017. Fast forward to the day I called 911, it literally felt like my left breast was being squeezed so hard that it was going to burst - a huge wake up call. At the same time, I moved my business 2,400 miles away, with visions of starting fresh. I didn’t understand how hard it would be to trust the business would continue to grow with the same quality and efficiency as when I was in sole charge. This was change that I wasn’t prepared for. As a result of this, my body started breaking down with stress and anxiety.


Immediately, I developed psoriasis and eczema, hives and rashes appeared up and down the sides of my whole upper torso, and I experienced hot flashes that made me think I must be going through early menopause, one doctor diagnosed this as thyroid dysfunction.

Once I stepped into my strengths, the shift started to happen. I realised that I have the power within myself to change. I changed my mindset from negative to positive and connected with my happy, loving soul, and not only did I start finding bigger and better solutions for my business but I also found it within my personal health.

I couldn’t understand what was happening because just a few months ago, I was finally feeling the happiest and healthiest I’ve ever felt. I thought I had most of it worked out, after all, I was moving to sunny Southern California.

I surrendered to a healthier way of life, starting small, and changed my entire diet. I cut out processed sugars and foods and eliminated the bottle of wine I drank each night.

What I didn’t anticipate, however, was my nervous system responding to the stress from this sudden change, and I had to go back to the drawing board.

Once I had stopped the self-judgement and graced myself with love, then my world opened up in ways beyond my dreams.

This is where my strengths came in - I flourish in finding solutions to problems and am good at testing my limits. I research and experiment to the very last, and this is how I developed my own line. This really works in anything that you do, not just within the Lash Industry.

I started to manifest my visualisations and started to think about what was truly important.

I always research and seek the best quality, unfortunately you have to go through quite a bit of quantity to figure it out where the best quality to be found.

Below: Stefani today

I have spent so much of my life in the beauty industry, developing innovative products, ideas and solutions. We are all broken in some way. I want to make an impact in this industry and help people step into their overall wellness. I want to see them step in their whole beauty, which only comes from within. Nicole Bray is the one person who has made such an amazing positive impact on my journey, helping me tune into my inner self. Nicole is an expert in being mindful and connecting within yourself on a spiritual level. She truly has helped me find my inner Goddess, as she guides me through yoga, meditation, mindful awareness, and spiritually. Together, we have created a Wellness/ Educational three day lash retreat. The retreats will consist of high vibrational foods, lash education, and overall mind, body, soul transformation. “I am super grateful to be working with Stefani and her visions of filling the planet with more Love, Light, and Creativity. Her passion is so inspiring and beautiful to witness. I look forward to working in her retreats. Each one of us feels big and small moments of disconnection to our own inner wisdom. We encounter trauma and miracles throughout our life that give us opportunity to step

into our life force energy to feel the abundant flow of love. When we flourish from the inside out, then anything is possible.” I am working on my biggest collaboration yet with many amazing women: creating a Lash, Love & Life educational retreat. Three days of learning about lashes, love & life with balance and wellness to help grow as individuals and then ultimately as an amazing team. We will be filming our first retreat in July 2018 and a follow up in August 2018, with the first video rolling in early fall. I have a fantastic group of women already onboard and looking to grow this tribe who are on same frequency and speak the same wellness language. In my own search for answers and help, I now do believe I have found my true happiness to life and success. The answer is balance. To be the best version of ourselves we need to take a step back, reflect, and work on healing from within. At the last Hollywood Lash Conference that year, I observed so many amazing women I personally knew, and thought of those amazing women I know, and went on to notice how many of us are not taking care of ourselves, we are running ourselves ragged, putting ourselves last and just what is that doing? We are running on empty; topping up just to get by........if we did this to a car it would stiffen and rust and eventually give up. We need to fuel our bodies and minds with the best quality ingredients we can. We need to work smarter instead of harder. We need mindful balance in our life and we can have it all. Listen to your own body and mind. Turn off the music, the television, your phone and take some time for you. See what happens… These past few years I have seen people in my life diagnosed with cancer and other fatal diseases. Life is way too short and if you don’t take time to enjoy it now, when are you ever going to? Try it… I dare you!

the-lash-shop.com

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Just Eyelashes

More than

by Luana Rastelli

Lash Inc Senior Journalist Rastelli Beauty Pro When we start working with eyelash extensions, it's common to feel a little bit lost and unsure of how to achieve that perfect look that we usually see on the internet. Sometimes, the frustration can be so big that people even think of giving up because they think they will never be able to achieve that result. We should always keep in mind that whilst it's important to know how to correctly apply lashes, we must also listen to our sixth sense. The eyelash extension technique is an art and we should know how to make the most of it to express our own unique style. My name is Luana Rastelli, I'm Brazilian and I have been in the beauty industry since 2009. I started doing eyelash extensions five years ago and, after long months of studying and training, I can create and develop unique looks with my own signature. This is how I show my personality, and it helps people trust me as a professional. I always ask my clients their desired look, and use all my existing tools to achieve the best result possible.

how do we avoid these frustrations? Just follow your intuition! Many top professionals are highly recognised today for their innovation and the authenticity of their work. A simple example of this is the ‘hybrid’ technique. If you have not yet tried this technique, you would be surprised by the variety of looks that can be created. Some professionals do not even consider hybrid lashes a technique, but the art of applying extensions shows the creativity of each artist. In today’s market, we have such a variety of curl, length, thickness, colour and design that we can create really unique looks by listening to our sixth sense.

Above and right: Learn, Love, Lash!

learnt the volume technique but don’t yet have the speed or agility they have with their classic application. It is a fabulous way to introduce your clients to volume lashes, and means you can practice fan application regularly without taking hours and hours. Don't let your work become routine each person has a different eye shape, so it is up to you, the professional, to use every possible tool to show your potential and meet their expectations. Allow your sixth sense to speak louder and explore the possibilities for each client individually. Don’t be afraid to take a risk with styling, I'm sure that you'll be amazed by the result. Be creative, invent, and be different!

The finished look, however, is where it can start to really get interesting; when it comes to checking the result, we can find ourselves thinking, “I should have used a different curl” or, “If I had used a smaller size, it would look better”, so

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This is the reason why your client will choose you over another lash artist – you are UNIQUE! I confess that I LOVE the hybrid technique, and see it as an excellent choice for those professionals who have

The first step in becoming a successful person is to believe in yourself.

xoxo, see you next time!


In Common

The Things We Have by Nikki Huebner Lash Inc. Senior Journalist Endure Lash

I find myself, in life, gravitating towards certain people. People who demonstrate kindness, honesty, integrity, compassion; People who are genuine. Relationships grow from finding those people with whom we have plenty in common. And that is exactly how I met the two beautiful people I have the pleasure of talking with today. Now let me introduce to you, Jessi Love and Derek Cockroft, the founders behind, Lash Common! Jessi and Derek, well, they are my 'type of people' and I can’t stress to you enough how successful everyone could be, if we chose to join with 'our people' and support one another. Nikki Huebner: This is such an exciting business venture and I believe this type of business model will change the future for the lash industry as a whole. But first, tell me a little bit about each of you? What’s your beauty industry history? Derek: Jessi (Lash Common's Chief Marketing Officer) is sincerely all about the people and the community she has been building and serving. Her genuine relationships with her clients, employees, and students, is what I first noticed about her as a business leader. When we first discussed serving and improving the current lash world, she let me know that giving back is really the centre of her motivation. Jessi wasn’t just about beauty or good business models. She spoke passionately about turning her attention to the need for a shared quality experience for customers, franchisee’s, and industry professionals. L. Lash Bar and Lash Line were both brands that I found myself attracted to. Her incredible brand marketing focus, all while surrounding herself with amazing people shined bright. And the combined 13 years of experience in the makeup and lash world, most definitely helped pave the way for a well- rounded partner. Jessi: Wow, geez, how do I follow that? Derek has red hair and is a little bit of a jerk… LOL

Right (from top): Jessi Love, Derek Cockroft

Derek: HEY!!!!! Jessi: OK, OK I’ll be serious... I chose to work with Derek, because he brought a different point of view and skills from what I was used to thus far in the makeup and lash industry. His human resources and business operations experience launched interesting conversations between us. These common and compatible conversations lead us to where we are today… the collective relationship creation, Lash Common. Derek coached me on becoming a better leader, and he helped me address issues in a completely different way. Since we started as direct competitors, each of us were cautious at first, but when it came time to make a final decision about moving forward with Lash Common, it was an easy decision. I knew in my heart that we were going to assist in improving so many lash artist lives, and now here I am, being interviewed by Lash Inc. International Magazine, sharing our passion and vision. Derek’s lash experience centres around his ownership of Lash Affair Lounge, his work with NALA, but his ability to lead and strategise, with a genuine undertone, is what truly brings LASH COMMON to its core.

Nikki Huebner has recently taken up the mantle of Lash Common's Vice President, USA East. You can learn more about Lash Common at www.lashcommon.com

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'CET' for Lashing

Ask the Expert: by Ellie Malmin Lash Inc. Senior Journalist Lashologist™

How do I turn a prospect into a loyal, life-long client? Communication, excellent customer service and taking an interest in your client “CET” up for lashes. This is a helpful method which will open communication with your client and provide some insight into their life. C = Client profile/release/consultation E = Examine T= Take pictures and Talk

Consultation This form asks certain questions in order to determine if she has any sensitivity issues. On the back, there is a section to write down her design, and expectations. The form explains the lash growth cycle, and aftercare, such as keeping lashes clean. In addition, you may need an extra box to record the patch test. This form is a guideline to follow and can be changed to accommodate your practice. It is informative to the client, allowing them to feel safe and comfortable knowing that you have their best interest in mind.

Examine Put on gloves, and examine your client’s eyes before you clean them. Clients wearing glitter eye shadow may have microscopic cuts when you remove their makeup. Clean the eyelid and eyelash

taking. While my client is viewing the pictures point out any sensitive areas, and any gaps or cowlicks in her lash line. This is the point where I up-sell by suggesting that volume lash extensions might be a better option for her, and use the pictures to explain why.

area; I like to use a gentle eye makeup remover, then eyelash shampoo and rinse with eye wash. Go through the steps of cleansing, checking for any soreness in the lash line and ask them how they feel. It is important that they know what a cleansed eye feels like compared to the uncleansed. Repeat on the second eye. I have had much success by having my client actively take part in this protocol. They are encouraged to then apply the steps at home and more likely to follow through with caring for their investment.

If you incorporate pictures into your consultation, your client is able to see what we see, and feel safe and comfortable in the knowledge you have their best interest at heart.

Client Profile Sheet Email this to your client to asking them to fill out ahead of time. Do not start consultation prior to having your paperwork filled it out.

Take Photos and Talk

Previous treatments

Take a picture of your client from the following angles: Eyes closed, eyes open, side view and birds eye view. I have found that using a white gel pad while taking your pictures helps reveal gaps and cowlicks in the lash line, and makes it easier to measure her eyelashes.

This section allows you to get to know your client, and will give you insight on her present and past experience. If a client has permanent liner you should wait until she has healed. If she has had previous lash extensions, or lash lift, find out about her experience. What did they like or dislike? Did they notice any sensitivity? What product was used, and do they know their previous lash map?

I ask the client to sit up and show her the pictures, actively engaging her in order to feel confident in the steps I am

Tinting - did they experience any sensitivity?

Left: Ellie's own Client Profile Sheet [Click to download]

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Micro needling, Micro dermabrasion, Peels, Botox, and Dysport: Lash extensions can cause sensitivity if applied too soon after these treatments – wait at least two weeks. It is recommended your client does NOT lie flat immediately after injections, nor apply pressure on the area.


Accutane: Wait at least six months after the completion of the medication, as skin is highly sensitive and will easily react, plus the eyes can remain very dry and irritated.

the lashes and along the eyelid margins. Mixed blepharitis is the combination of both anterior and posterior, and if left untreated, it could result in dry eye.

Laser: Depending on the type of laser used, make sure skin is totally healed as it will be more fragile and sensitive

If we suspect blepharitis, we must advise the client to visit her GP, as we are not medically trained and should not diagnose.

Eye surgery: Eyes must be fully healed, and it is good practice to obtain GP consent, adhesive vapour can affect the healing process.

Eczema, Psoriasis, Dermatitis: Clients suffering from any of these are more prone to sensitivity, and adhesive vapours could cause flair up.

Regular eye test: Recommend your client has a simple eye test if she has not had one in the last three years.

Thyroid conditions: Lashes tend to shed more frequently, which means time between infills will be shorter.

Conditions

Diabetes: Diabetics take longer to heal, may have thinner skin and are likely to be more sensitive.

Sensitive, Watery, or Itchy eyes: This could mean they are not a good candidate for eyelash extensions; examine the lids to see if there is any irritation. Seasonal allergies: They could demonstrate the symptoms above and the adhesive may cause further symptoms, as the immune system is already on high alert. Animal allergies: Some clients are sensitive to animals, and even have pets - this can cause more sensitivity to their eyes. Clients who are prone to sinus infections can be prone to conjunctivitis - make your client aware that blowing their nose and touching their skin can cause infection, it is best not to work on someone with a sinus infection. Light sensitivity: This could be an underlining problem when securing bottom lashes down. Start off with clients’ eyes closed, slightly but gently open her eye and place the pad on top of her bottom eyelashes. Do not switch your Glamcor on until her eyes are closed. Dr y eye: Clients usually use prescription eye drops that tend to leave a crust on their lashes, and can affect retention. Blepharitis: There are several types; anterior blepharitis is where the base of the eyelashes become inf lamed, posterior blepharitis affects the Meibomian gland behind the base of

Claustrophobia: I have found having them hold something in their hand during the service allows them to remain calm, and it is best to work on one eye at a time. Pregnancy: Is it safe to lash a pregnant woman? You decide after this explanation. When a woman is pregnant, the baby will take all they need from the mother; even if she is taking prenatal vitamins, lash damage can occur. When she is further along in her pregnancy it is dangerous to lie flat for more than 15 to 20 minutes at a time, as the weight of the uterus compresses the aorta and can risk harming the foetus. It is important for her to stay hydrated, and increased pressure on the ladder will also leave her needing to visit the bathroom more often. Discuss this with your client, and let her look forward to having lashes on as soon as she gives birth. It will be a chance for her to be pampered and look more rested and relaxed.

Skins and Eyes: Skin Type can affect lash adhesion and adhesive. Normal: The skin is normal with no problems. Dry: Skin will be thinner and will have a tendency to be dryer when shampooing lashes. Oily: Skin needs to be cleansed properly and a buildup of oil should be removed from

the lashes or the lash extensions will not stay on. Sensitive: It is advisable to use sensitive adhesive and keep a close eye on the skin during service, in case of developing any sensitivity. Products containing glycolic acid/ retinol: These products migrate and thin out the skin making the eye area more sensitive, which means clients are more likely to react to the adhesive. Growth Serums: Tends to increase blood f low causing redness on the skin and means her eyes maybe more sensitive. Ask your client how her eyes are responding to the serum. Previous product reactions: If someone has reacted, they will always react – even sensitive adhesive contains cyanoacrylate. Contact lenses: Lenses should always be removed before treatment, and it is a good idea to provide solution and a lens case. Eye drops: Why are they using eye drops? They may have a prescription, and being treated for glaucoma or even dry eye. Eye drops can affect retention. Medications: Medication can have a negative effect on the integrity of eyelashes, leading to a swifter loss. In addition, it is important to remember that diet and stress may also play a factor in the health and longevity of lash extensions.

Pay Attention Change occurs on a daily basis. It is important that you carry out a consultation each time they return for treatment. Has anything changed in their daily routine, or have there been any changes in medication? While cleansing, have a good look at your client’s skin, take regular pictures, and create a file under their name. If you combine this with a brief note documenting any adjustments or changes made at their appointment, you will set yourself up for success!

Lashes - 42


How to Prepare for Your First

Lash Competition by Zachary Falb

Lash Inc. Senior Journalist Novalash Congratulations, you have qualified in classic and volume lash services. You practice and apply lashes every day and feel you have a great working knowledge.

What next? This is a common question from past students - after many months of practice, perfecting skills, patience and confidence building, what are the next steps in the lash journey?

Competitions! Taking the leap from lashing in your own environment, to lashing in a large competition, can be daunting and frightening. However, I recommend all

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eager lash artists take this very step if they want to challenge their talent and abilities. Lashing behind a closed door doesn’t provide you with feedback or the ability to test your skills. When a lash artist is ready to improve their timing, their results, and compare against other talents, then a competition is calling their name.

Above: Train hard, lash easy

Get Involved So, you have decided to take the plunge – how do you actually take the step towards competing for a title? Two important steps – research competitions and practice your skills for competing. Most lash competitions have a novice or beginner category – requiring 18 months or less experience of classic or volume lashing. You might be surprised that there are lash competitions in your own country and travelling abroad is not necessary, plus there are reputable online contests all around the world.


Next step is to select the competition for you, determine the level of experience you need, and decided whether you are going for the volume or classic title.

Practice Why would you need to practice if you already lash all day, every day? Lashing in a competition is very different from lashing clients on a daily basis. You might be surprised at the requirements – were you aware that points are deducted for incorrect lash selection and incomplete sets, amongst other strict practices. Once you memorise the rules and point structure of your category it’s time to ask your friends and family to lend you their eyes for practice. Rules are very strict, for example, some competitions actually state only certain extensions must be used. Others state every single natural lash must be bonded for a top score, plus the correct extension must be placed on the correct natural lash. These are all application skills to practice. Finally, the time for a full set will be stated in the rules so make sure you can achieve a full set in the allotted time. If there are any other rules that stand out to you as different, practice them over and over.

Prepare You are usually asked to bring a few items to the competition. Select a model you already know, with good, easy lashes and perform a few sets before the competition so you know their lash line, and can finesse your shape and style.

Above and below: Just like an athlete, lash artists need to train their skills before a big competition

Make sure your lash tool kit is well stocked and bring a backup set of tools in case you drop your favourites. Don’t forget plenty of gel pads, stickers, tape, brushes, nano-mister, digital humidity monitor and any other accessories you might need so you can achieve top marks. Try and reduce stress by being over-prepared. Most adhesives perform differently in different working conditions. I cannot stress this tip highly enough – work with your adhesive in different humidity and temperature levels. The competition space might be warmer than you normally work with, and humidity levels might be higher or lower than you are familiar with. These variables will have a huge impact on the adhesive and the final results on which you will be judged. Do not assume that the competition space will have a certain humidity and temperature level just because it is located in the same country or area you live – air conditioning, heating and other factors can affect this. Take the time to practice working in different conditions so you are able to work with the adhesive in the space the competition will be held.

memorised the rules and you will give it your best shot!

The Results Be proud that you have taken yourself out of your comfort zone and tried your hands at a lash competition. If you didn’t do as well as expected ask for feedback from the judges or your scorecard. Most competitions allow you to see where you missed the points. If you did win an award that is a huge accomplishment to be celebrated! Take in all the different parts of the day so when your next competition comes around you are better prepared for the challenge. Be proud of how far you’ve come- being a skilled lash artist isn’t easy. Remember the first day of your beginner lash course and look at your results now! Lashing is a journey and a long-term plan. Take the time to invest in yourself and push yourself forward, and you will see what you are truly capable of achieving.

@z_is_for_zachary

Take different adhesive options and select the one that will perform the best for the competition environment. When the big day finally arrives, don’t stress. You have practiced on your model, tested your materials,

Lashes - 44


Eyelash Growth

Secret to Natural

When You Are In Lash Rehab by Wendy Kirkham Lash Inc. Senior Journalist

Have you already mastered your makeup skills but realize you still don’t have those celebrity eyelashes to complete your glamorous look? Are you getting tired of applying false eyelashes every time you step out of your house? Surely, you would rather go through the painstaking task of gluing those falsies and applying copious amounts of eyeliner to make sure no one catches you looking basic! Or, it could be that you might have super thin or short hair lashes that makes those “add volume” mascaras useless? Worry no more -- this piece aims to shed some light on your eyelash dilemma!

Should you hop on the lash serum train? Not gonna lie -- eyelash extensions will probably give you the look you want in a jiffy -- but with great beauty tricks, come great responsibility. Besides, if you’re opting for the full-blown type, you might want to reserve using those falsies for special occasions. What about your casual days? What about those days when you need to give your

45 - Lashes

eyelids some rest? If you’re the kind of gal who can’t seem to get the hang of eyelash extension application, maybe you need to broaden your horizon and explore the wonderful world of natural eyelash growth! In fact, even if you still prefer to use eyelash extensions, this is still the perfect read for anyone who wants to have longer, picture-perfect lashes! You could always opt for eyelash transplant

Note: This article is for clients in Lash Rehab. Some of the methods are not suitable to use when you are wearing eyelash extensions.

Avoid all oil based products with Lash Extensions.

cosmetic surgery, of course, but that will cost you thousands and thousands of dollars! If you’re looking for a cheaper and safer way to boost your eyelash growth, eyelash serums are the answer!

Ingredients to look for Like choosing organic food for your body -- you only want to consume natural ingredients and stay away from suspicious or harmful chemicals. The same goes especially for your eyes! It’s a no-brainer that the skin around your eyes is very sensitive and it would make perfect sense to pamper it every day. Applying lash serums is one way of making sure that your eye area gets the treatment it deserves. Before you start buying eyelash serums by the bulk, it’s still important to consider the ingredients in each bottle.


If you wish to change your eyelashes for the better, take note of these: ĵĵ

Castor Oil On its own, castor oil is a very popular hair-growth ingredient. In fact, it can also work on your eyebrows or the hair on your head! It contains anti-inflammatory and antibacterial properties. If you wish to apply on its own, be sure to get the 100% pure kind and apply with a clean brush or cotton buds before going to sleep at night.

ĵĵ

Honey This glorious golden goo is rich in antioxidants, nutrients, and moisturising properties! Not only can it boost hair growth, but also help fight aging. What a deal! Should you create your own serum, prepare one tablespoon of honey, 2 tsp water, 2 tsp of olive oil in a small bowl. Apply gently with your fingers or with a cotton swab.

ĵĵ

Kelp Remember The Little Mermaid’s flowing red hair? It’s probably because of the kelp, which contains the hair-thickening ingredient, laminaria angustata. You can add it to your diet for all the other health benefits and find it as an ingredient in your serum or shampoo.

ĵĵ

Nettle An agent to fight against hair loss, the stinging nettle (also known as Urtica dioica), is a plant that is quite harmful when touched with bare hands. Ironically, it is also known for its medicinal properties and most especially, its potential to stimulate hair growth! You could take it as a supplement, oil-infused, or brew it into tea.

You may notice that these serums come in small packages, but that’s

Above: Honey makes for an affordable growth serum

Below: Kelp worked for The Little Mermaid, could it work for you?

only because you need to apply a small amount to get by. The worst you can do is lose or break the bottle. As a bonus tip: you do want to be more “hands-on” during this stage, so before applying anything to your eyelashes -- wash your hands and give yourself a gentle eye massage for a few minutes.

Things to Remember Be patient! Don’t expect overnight results. You have to give these serums time to work on your eyelashes. Only apply after you’ve finished your facial cleansing routine to make sure your face is bare and ready to relax. Be committed to application every day or as prescribed. Set a daily alarm if you have to. Also, don’t hesitate to experiment and try different brands. These lash serums are not one-size fits all type -- one formula may work for you and some may not. You may need to experiment a little, but once you find the best match for you, it’s going to be smooth sailing along the way!

In this age of selfies and beauty trends, having thicker lashes means you’ll always be picture-ready. You also don’t have to worry about the awkward morning after -- you’re still the same person despite the lack of eye makeup. In the long run, you might find yourself spending less and less on tubes of mascara since you don’t need to apply as much product anymore. As a bonus, your eye area will also get the spa treatment and nourishment it needs with the right and healthy serums. Finally, you’ll find people drawn to you especially in conversations. They’ll be looking deeper into your eyes when you give them your full attention, that’s for sure!

Have you picked the right eyelash growth method for you? Do you need more eyelash serum recommendations? Get in touch with me and let’s talk eyelashes. girlfriendsguide2beauty.com

Your thicker eyelashes are waiting for you!

Lashes - 46


International Conference of

Eyebrows & Eyelashes

Madrid, Spain. by Lana Slatina Lash Inc Spain Editor

The Second edition of the International Lash and Brow Conference in Spain took place on June 23, 2018 in Madrid. It was an event of the great professional value for all the Spanish speaking eye lash professionals world-wide. The famous brands and academies from 13 different countries of Europe and Latin America supported the event. The first issue of Lash Inc. (Spain) magazine was launched during the conference.

Twelve Top Industry Speakers 12 speakers from 9 different countries came to share their professional experiences and latest knowledge with 90 international Spanish speaking participants. The conference was translated simultaneously into Spanish language. Those who could not assist personally had an opportunity to enjoy all the presentations in Spanish in online mode, in a special group created in Facebook. The video record of almost 6 hours of professional presentations is available for those who have missed the event by any reason.

Online Competition The On-line international eye lash contest was held prior to the conference, and the 21 winners were announced at the end of the day. Every attendee was greeted at the registration desk and given a goodiebag full of presents provided by 12 top brands of the eye lash and brow industry. The VIP sponsors had an opportunity to sell their products during coffee and lunch breaks, as well at the end of the conference.

Entertainment During the breaks the assistants enjoyed live music and were entertained by a comic artist playing games and taking part in funny contests where they were offered to answer some complicated professional questions.

Sponsorship The event had an important impact on the Spanish speaking eye lash community, we have been receiving lots of references and gratitude feedbacks from all over the world. We would like to express our deepest gratitude to dear sponsors and speakers: Lash Inc. , Melania BRD, Helen Eyes Concept, Lash Harmony Academy, Cristina Neuza, Ángeles Barros, Victoria Okonkwo, Seena O´Well, Set Moosavi, Alona Lashes, Temptation Lashes, Minkys, Belen Coll, Kalos Lash, Brow&Beauty, Roxy Canty-Currie, Monica Zet, My Lamination, London Lash, Noveaulashes, J.Denis, Glamcor, Silva Petraite, Alena Skodic, Irina Roñite, Natalia Nedospasova, Miranda Tarpey, Irina Andreeva, Davy Rolnin, Alfiya Galiakberova, Jun Liu, Olga Dobronravova, Farrah Vitela, Lash Stylist magazine . Without those people our great professional event would not be possible!!! My dearest wishes of success to all the collaborators and participants.

Lana Slatina

Mentor and Organiser of the International Lash and Brow Conference in Spain, Madrid.

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Clockwise from top right: Starting with Lana the Organiser introducing Lash Inc Spain.

Lana Slatina - Lash Inc Spain Editor and Miranda Tarpey - Lash Inc UK Editor

A room full of attendees.

Q&A with the speakers.


The 24 Hour Lash Conference Join us for the first ever 24 Hour Online Lash Conference.

Tickets are limited, book now! Over 70 expert educators! 24 hours of non-stop Lash Learning! Details are on our go fund me page. https://www.gofundme.com/24hr-online-lash-conference ÂŁ150 donation required for your conference access. All funds go to Multiple Schlerosis Causes.

#msawareness


Consultation

A Thorough 

For Lash Artists

by Sarah Humphreyson Lash Inc UK Senior Journalist Eyelash When we first start out as a lash artist we have so much to take in it’s easy to let the “important stuff” slip. Running your own business is one of the hardest things to do - but having the important things in place such as consultations, terms and conditions etc will help business flow effectively and give you one less thing to think about.

time to prepare - draw up a lash map, take before photos, (ideal for promotion) assess the clients face/eye shape so you can do any correction work 3.

But what are the purposes of a thorough consultation?

How I Do It In our lash lounge we like to do a consultation at least 48 hours prior to the appointment to iron out any issues - imagine doing it on the day and the client presented a contraindication and you had to send her away? Nightmare.

We Use A Consultation To.. 1.

Check for contraindications This is highly important and a requirement of your insurance.

2.

Manage client expectations SO important! Sometimes what your client has in their head vs what is actually achievable are 2 different things. It also gives you

49 - Lashes

Above : Consultations are a perfect way to gather all clients information.

Discuss the procedure and take a booking fee. This cuts down your no-shows and prepares your client for their appointment so they know what to expect

4.

Perform that all-important patch test! Another requirement of your insurance - imagine a reaction the day before a brides wedding! I see some lash artists saying it’s a pain, an inconvenience etc but most clients expect a consultation now.

5.

Make it a condition of treatment! You will invite confidence from your client in your service, as first impressions really do count! Sit down with your new client, make her a coffee and really get to know what it is she is expecting from her lash service. You are about to spend a few hours on her eyes, start building a rapport with her from the offset!

When you have a good consultation procedure in place - you will be amazed at how your business will flow. There will be less no-shows and more income from serious clients. It also means you are protected if any of your client’s have a reaction, like it was said before - use your consultation time to confirm with your clients everything from style, patch-testing and contraindications. Win-win for both lash artist and client. Then we can get to the FUN part lashes!

Happy Lashing,

Left : A great way to patchtest your client is at consultation time.


Business Business - 50


Motivating Your Team

Tips For

by Liz Rousou

How I Started

Create your vision

One of my earliest memories was about working life. I asked my Dad if he liked his job and his response was short and to the point, “no-one likes work, Liz.” As a child, the thought of spending every single day in a place that I didn’t like, filled me with dread. Understandably, that interaction is the reason why I’ve spent my career championing better working lives.

No matter how big or small your business is, your staff need to be bought into your vision. What are you aiming for, how will you know when you’ve got there? Remember the cleaner at NASA, when asked what he did, explained that he ‘helped send rockets to the moon.’ Share your dreams and explain the important role that each individual has to play.

Motivation is Key

Appreciate difference

As a baby boomer, my Dad’s priority was to work hard and provide for his family; he worked to live. We are now living in an age where individuals look for greater satisfaction in the workplace, a sense of fulfilment, a diverse culture, a good work/life balance, and an organisation that fits with their own values. Motivating staff is not necessarily about the salary, and even in a creative industry, work can become monotonous so being able to motivate your staff is vital for a f lourishing business.

Michelle Barnes, Director of DIG Solutions works with teams to gain greater self-awareness, helping managers to get the best out of their staff depending on their preferred style. Her key message “not good, not bad, just different” emphasises that appreciating the differences in your team helps drive performance, but will also benefit your clients. Whether it’s being accurate and detailed, or creative and artistic, different approaches will still result in a masterpiece.

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Above: Managing and motivating staff, is crucial for a successful business.

Coaching culture C ont i nu a l ly de velopi ng you r staf f, whether that’s through formal training, job shadowing or informal knowledge sharing helps to foster a learning environment for continuous improvement. Investing in your staff increases their skills and performance but also demonstrates your commitment and how much you value your team. Become their coach; adopting a coaching style rather than being directive will empower your staff and encourage autonomy, ultimately freeing up your time to lead the company. Lastly, don’t underestimate the small gestures. Taking the time to get to know your staff and remembering what is important to them, can make all the difference.


Featured Lash Artist - Carla Giannotti Business - 52


Speaking with a

Self-Made Boss

by Wendy Kirkham

Exclusive Black Status Leader - Younique

Learn how Wendy Kirkham managed to make the triumphant transition from being a pharmacist to an empowered and inspiring entrepreneur. There comes a time in life when you ask yourself - what’s next? You’ll wonder what has become of your life and you struggle to make peace with the fact that the life you’re currently living is different from how you envisioned it to be when you were younger. It may also feel like you’ve “settled” for the monotonous cycle of days that are only composed of work-eat-sleep-repeat. So if you’re aspiring to change your life and maybe be your own boss one day read on!

My Story There was a time when I thought I had it all figured out. I was working a stable job as a pharmacist, and although I was earning a decent wage, I still felt drained bound by financial obligations. It just didn’t add up - why wasn’t I feeling fulfilled despite having a job that most people would want to have? Like many others, it would take a few more years of contemplating until one day, i ultimately decided to take the leap and retire at the age of 46. Focusing on my expertise on cosmetics, I became my own boss and a top leader for a direct sales company. By mixing my thirst for life with something I really love to do - plus coverage, determination, and perseverance, I am able to say I am finally living the life I love. However, the question really is..

How Did I Do It? It may seem cliché to just say “follow your dreams” and everything will fall into place. Of course, you have to be realistic. It’s not enough to believe you can do it. You have to be prepared; you need an action plan if you want to change your life. I achieved financial

53 - Business

independence and became a beauty guru in these 5 simple strategies. 1. Make up your mind. You have to decide that you want to do this. Others may say that I had an early retirement, but I wouldn’t have reached my current status if I had listened to naysayers. You have to give yourself the daily pep talk and focus on your sources of motivation. Not only did I focus on my desire to break from my daily grind at the pharmacy, but I kept my family in mind as well. Once you set your mind to changing your life, proceed to the next step. 2. Change your stripes. Who says it’s too late to do something different or something you love? So what if you didn’t take a business course in college or that you’re an introvert who doesn’t like to socialise? It’s never too late to start pursuing your dream just as it’s never too late to actually learn new skills and step out of your comfort zone. Take your cue from me, i chose cosmetics as my next course and it’s quite a different path from someone who’s been in the pharmaceutical industry for a long time. The thing is, you don’t have to be scared of change but embrace it. 3. Master your new product or goods. It’s not enough to just jump ship and let the waters decide your course. You’ve got to take the wheel and learn the ropes. For example, I had to learn about lash serums, mascaras, and a huge bulk of skincare knowledge. Being well-read and knowledgeable in this new field helps me going the extra mile for my customers. She can easily give product recommendations and do virtual makeup consultations too. It’s going to be challenging, but with hard work, it’s all going to be worth it.

Above : Making an income with cosmetics.

4. Learn the trends. What made my efforts pay off was that I knew the correct channel to utilise to gain more followers and spark product interest. Facebook. Of course, it’s not as simple as posting statuses or links. You have to put in the extra effort and learn how to do FB ads, how to boost posts to get more likes, and track the performance of each post along the way. Currently, I have a strong core team that keeps my numbers high. I actively post in my group and even on my personal profile to make ensure a strong online presence. You may even discover other tools to help you grow your ideas and your followers. 5. Inspire others. Finally, you have to think of a greater cause. I aim to inspire other women and men out there to follow their dreams and live a life worth living. It’s a win-win situation for all; I manage to encourage people to earn extra income whilst promoting self care by means of cosmetics. After all, there is no greater joy than being able to help yourself while you help others.

Create the life you envisioned. If you aspire to build a successful business and be financially independent - don’t hesitate to think my experiences. If i can do it, so can you and more! Success is within your grasp and it takes sheer drive and determination to reach for it and own it. You have one life to live, so what’s the point in waiting?

Need a little push? When you want beauty or life tips, you can check out more of my stuff in my blog.

girlfriendsguide2beauty.com


Big Mistake?

Good Idea or

Owning your own Salon by Kristina Shepherd Owner of 27 Two 6 Beauty Salon

You’re doing well, fully booked day after day, month after month, great! You suddenly think about that lifelong ambition - owning your very own salon or lash bar. Thinking how great it would be to have your own business, name above your own shop, have a fantastic team of like-minded people making lots of money. Sound familiar? This is exactly what I did. Expanding into a salon and having a team isn’t for everyone, and more importantly not everyone has what it takes to do it. It was a childhood dream of mine, of having my own salon. This was something I wanted more than anything in the world something I used to worry might never happen. At the age of 21 I become self employed with a beauty room and then my own salon at the age of 30.

What it takes I moved out of a tiny beauty room and converted a huge 1000sqft space into a luxury boutique spa & lash bar. If you want a salon, read on, and see if you can handle it. In order for this to work you need to want it so badly that you struggle to sleep, it needs to be a burning desire deep inside. I never studied business and I didn’t do well at school. Everything I’ve learned about business and the process of getting a salon has been self-taught and finding amazing people in our industry to look up to. Inspire to be like one day. That is one of the most important things, find people you massively admire that have done well.

Putting in the ground work Nothing happens overnight, all success takes time to build and grow. You need to be busy with clients, Some will open a salon or lash bar when they are just starting out and it can be done, but it’s a lot harder. Love your clients, they

are the ones who are supporting you financially and allowing you to grow your business and do what you love, without them you’re nothing. You have to go above and beyond for them, they can always go somewhere else. You need to build a loyal clientele I was fully booked every day of the week for 3 years before I took the plunge because once you have a salon the bills are thick and you need to have cash in the bank to survive. Depending on the location and size of the building will determine how much start up cash you will need. Get yourself a great solicitor one that takes no rubbish you will need their negotiating powers, make sure you read your lease and you fully understand every single word. You’re signing this, not your solicitor.

Don’t get caught out Before you sign anything get lots of builder’s quotes for exactly what you want. You don’t want to get the shop only to find you can’t afford the building work. Builders costs vary hugely; it might cost a few thousand or 50 thousand I got about 15 quotes ranging from 19K to 100K so it really varies. It completely depends on the size of the shop and what you want doing to it. Small shops will cost a lot less. I signed a lease agreement which was done so if the planning permission was granted the lease would automatically come into force. But if planning was denied everything would fall through! This could cost but its cheaper than not having it in place.

Bottom - 27 two 6 Beauty Boutique and Spa.

Now the work really starts I remember getting a text when I was at work, seeing my phone light up with a message from the estate agents saying the shop was mine! I almost passed out with excitement. Then the work started - its full steam ahead, getting the builders in, picking out paint samples, asking anyone who is free to babysit the empty shop all day because your waiting for flooring, and couches to be delivered its really full on and exciting. We finished at midnight the night before we opened and were just about ready for the launch party the next day. Invites were sent out, clients were coming, balloons on the door and drinks poured.

One Year On I’ve fired as many staff as I now have. You have to start as you mean to go on, if people pull you down, remove them. I’ve had amazing days, stressful days. Got granted a restraining order against a stalker, yes we has one! Had burst pipes, floods, and leaks but still always a big smile because you can’t let anyone see your stressful days. Clients who have known you for years say how proud they are and how the business is doing so well. It suddenly dawns on you that you did it. It’s getting fully booked every day, 5* reviews from every client we see. That’s when it hits you! You survived! All the things you were worried might happen, didn’t. Have your vision, be determined, don’t put barriers in your way, never say I can’t do this, and make a plan. Who knows one day my business might become a franchise!

Business - 54


Social Media

@lashesbydaisie

The Spotlight

by Miranda Tarpey and Gabriella Gerardi

Lash Inc UK Editor-inChief & Assisant Editor

The second part of our Social Media The Spotlight features our favourite Instagram accounts in the lash world and showcase them here!

@Lashesbydaisie

@kslashes_

There are a number of reasons we chose this account as one of our favourites for this issue, and we are sure you can see why too! When it comes to a lash account, you obviously need to ensure you are selling your main product lashes. Here you can see exactly what this account is selling, and she’s doing it perfectly.

Meet Kim! The moment you look at this Instagram account you can see simplicity in the content she posts and oozes sophistication! Don’t be alarmed, you do not have to jump onto the black and white bandwagon but it’s all about the end look. The end look of your instragram account needs to be clean and easy to naviagate - no mismatching colours and no clashing prints!

She has also included both video as well as images. This is important for you potential and current clients to see the final look but a lot of people react better to videos so it’s always good to upload videos now and then! Another bonus that we love about this Instagram account is the way she has made sure all the images blend together, as you can see they all have the same hue of colour. A very soft pale pink colour, event the skin texture with the filter she has used blends perfectly with the quote pictures.

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Another reason why we love this account is the different types of content she has used to get more clients and followers - for example, she’s got perfect images of her lash work which is something you always need to have! She also includes lifestyle pictures that match with her colour theme as you can see the black Macbook image and the Glamcour image as well as the different curls image. All of which help attract new clients and followers but blend into the look that she is trying

@kslashes_


@groziokultas

to achieve on her account. Breaking up your instagram account with this type of content instead of just a timeline of lashes, keeps your account interesting and not just another lash page that bores your clients. Also take note of how she photographs her lash images, she has decided to stick to one position that suits the rest of her page and also shows off her talent - remember to always take photos straight and not sideways!

@groziokultas Let’s take a look at a different type of Lash Instagram account now, you may be aware of this account as they were our front cover for the last issue and they are an academy. You can probably see the difference with the accounts as they have images that are more relevant for students instead of clients. For example, images of their students with certificates and photoshoot promotion images.

@prettylittleblinkers

@prettylittleblinkers

We love this account as much as we love the name! If you take a look at the account you can instantly see how clever they are with how they post the content. Let’s take the three bottom images of the tweezer and palette, the photography here is perfect for instagram and the way they have posted all three that are slightly different, but still telling the same story is such a insta grabbing thing!

If you feel like your Instagram account stands out from the crowd, has something different to any others and you want to be published in the magazine to show us all how it's done, all you have to do is tag us on Instagram through stories or Posts! @ Uklashinstitute

Business - 56


Business Awards

How To Win by Louise Tierney

Editor-in-Chief, Lash Inc. Magazine

This is the third instalment in our series on winning awards for your business. Part 1 appeared in Issue 18, and part 2 appeared in Issue 18.

Step 3 Testimonials Customer Testimonials and Nominations

make clients feel important and that their opinion matters, which has to be a good thing. Then you can choose the very best nominations for your entry.

Some award bodies may ask for customer nominations as part of your entry. It may be just a small part of the application but it’s still very important as the little things can mean a lot to the awards organisers.

Do you know customers, suppliers and partners who have said something wonderful about your business or are willing to commit something in writing for your entry? Customer testimonials should be easy to get as customers love to say something nice about something they love. It’s probably not something they will get asked to do so very often!

It doesn’t do any harm trying to get as many nominations/customer testimonials as possible. It will also

In order to get Nominations to support your application you can either produce your own form to give out to clients or

57 - Business

Above: Louise with one of her many awards

provide an online version so customers can nominate via your website. But of course, the awards company may have their own version to use. Get this right and it can make the world of difference to your dreams of winning. If you are producing your own, here is an example of a free online version of a testimonial form creator:

www.webformdesigner.com Other creators can be built into your website and it’s not too for one. The basic information you need to include is largely self-explanatory, but this should involve those shown below:


Customer Details (First Name), (Surname), (Email Address), (Contact Number). Nomination Details: Person or Department being nominated, Space for the nomination / testimonial. Once you have the form sorted you will need to let your customers know about it. It’s best to try and keep things simple. For example you can have nomination details at your point of sale or reception desk. Post a link on your blog, Facebook page and send to any newsletter subscribers you may have. Nomination details and a link should also be added to your website. Do you have a mailing list already? If not it’s a good idea to create one so you can keep your customers up-to-date on everything that’s happening in your business, including your award entries. A good website for list building is:

www.mailchimp.com This website has a free option to get you started. It also has a tool so you can create your own list sign up form to add to your website.

Above: Some of the most recent accolades won by Lash Inc. Magazine

happy to have an avenue to show their appreciation for your product or service.

products more affordable and to reach a new market.

You should get some excellent nominations which you can use in your entry. It’s also an interesting process to follow in order to discover more about your customers.

Keep reflecting on your customers and how what you do betters their life’s/ business and not how it benefits your. You can put your turnover, profit figures, number of countries

Step 4 Story

you export to etc... but as a benchmark so you can be compared to other entrants and not simply for vanity. You are not always asked to include financial figures, so you only need to do this if you feel it will help your application. Instead of firm numbers you could use percentages instead.

Also look at Twitter twitter.com & Facebook facebook.com applications

Depending on the award and what they ask you to write will

It will automatically put the details of your email campaign on these social networking websites.

It could be set out in a question format that you have to answer or it could be set out to give you free run on telling your business story.

But one very important point to note is if you are going to hold customer information on a database you must comply with the Data Protection Act, there is a new version GDPR (General Data Protection Regulations) which you must comply with if you trade with any customer in the European Union, no matter where you are in the world, or face being fined. To familiarise yourself with this if you’re in the UK, visit the

www.ico.gov.uk Now it’s time to create your all singing and dancing email encouraging your customers to submit nominations for you. A lot of your clients will be very

Your story will usually have 3 sections: ĵĵ

Business Past

ĵĵ

Business Present

ĵĵ

Business Future

Business Past: What is your background. How did you come up with your business idea? Start up setup.

Tell the most interesting part of your story, leave our irrelevant details and keep the reader engaged. They should want to find out how it ends. Remember your criteria and stick to the word count given and any other criteria.

Business Present: The exciting place your business is at just now. A snapshot of your business this year.

“Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores; these didn’t come out of nowhere.” — Paul Ryan

Business Future: Your business plans, changes you are making due to help your customers. For example due to the economy you are introducing a budget line to your range to make your

“Not only is your story worth telling, but it can be told in words so painstakingly eloquent that it becomes a song.” — Gloria Naylor

Business - 58


EventsCalendar 2018 Events

October 2018 German Masters Lash Extensions map-marker-alt Berlin Calendar-Alt 5th - 6th Oct 2018 facebook-square /groups/863470313731582

Celtic Baltic Eyelash Conference map-marker-alt Lithuania Calendar-Alt 16th - 18th Nov 2018

Lash World Cup

World Beauty University - LASH and BROW Championship

Calendar-Alt 15th - 16th Feb 2020

map-marker-alt Online Calendar-Alt 25th Dec 2018 facebook-square /worldbeautyuniversitychampionship

map-marker-alt Solihull

2019 Events

GLOBE strictlycomelashes.co.uk

February 2019

facebook-square /groups/131372917392616

Lash Masters Conference

Lash Agora

Calendar-Alt Feb 2019

map-marker-alt Oostenrijk Calendar-Alt 13th - 14th Oct 2018 GLOBE lashagora.com facebook-square /lashagora

map-marker-alt Romania GLOBE lashmastersconference.com

March 2019 Simetria Beauty Congress

Beautyprof International Congress

Calendar-Alt 15th - 17th Mar 2019

map-marker-alt Trakai, Lithuania

GLOBE simetrialashpro.ro

Calendar-Alt 19 - 21 Oct 2018

facebook-square /groups/498451290534105

th

st

GLOBE beautyprof-congress.com/en facebook-square /beautyprof2018

International Lash & PMU Competition map-marker-alt Vietnam Calendar-Alt 23rd - 24th Oct 2018

November 2018 Baltic Beauty Cup map-marker-alt Riga Calendar-Alt 3rd - 4th Nov 2018 GLOBE balticbeautycup.eu facebook-square /balticbeautycup

International Lash Competition Poland map-marker-alt Poland Calendar-Alt 9th - 10th Nov 2018

59 - Business

February 2020

facebook-square /celticeyelashcompetition

Strictly Come Lashes Competition Calendar-Alt 7th - 8th Oct 2018

2020 Events

map-marker-alt Bucharest, Romania

May 2019 Superyacht Lash Conference map-marker-alt London, UK Calendar-Alt 26th May 2019 GLOBE lashevents.co.uk/super-yacht facebook-square /lasheventsuk

September 2019 LASH After Dark map-marker-alt London, UK Calendar-Alt 22th Sept 2019 GLOBE lashevents.co.uk/lash-after-dark facebook-square /lasheventsuk

map-marker-alt Amsterdam GLOBE lashworldcup.com facebook-square /lashworldcup


The following academies and individual training providers are accredited by Lash Inc. Their training courses and qualifications meet all requirements for approval by our organisation.

United Kingdom & Ireland

Lashworld

Samantha Smith

Lash Inc Accredited Directory Silviya Mikova

Envelope-Open 98-100 Lower Galleries, Eastgate

Envelope-Open 122 London Road, Bognor Regis, West

Shopping centre, Basildon, SS14 1AG

Beelashfull Ltd

Sussex

Envelope samanthalou.ellis@yahoo.co.uk

Bianca Harris-Berry

phone-square +44 7886 836 448

facebook-square SamanthaSmithLashArtist

Envelope-Open 191 Lewisham Way, London, SE4 1UY

GLOBE www.lashworld.co.uk

England

Envelope beelashfull@beelashfull.co.uk GLOBE www.beelashfull.com

Love Beauty Training Envelope-Open 995 Wycombe Lane, Wooburn Green,

Blink Lashy

Buckinghamshire

Tasha Young

Envelope info@lovebeautytraining.com

Envelope-Open Blink Lashy, 31 Rodney Street,

GLOBE www.lovebeautytraining.com

Liverpool, L1 9EH Envelope training@blinklashy.co.uk GLOBE www.blinklashy.co.uk

Love My Lashes Sue Winter Envelope-Open 7 Bremen Grove, Shenley Brook End,

Classic Charm Professional Beauty Academy Silva Petraitiene Envelope-Open March, Cambridgeshire, UK

Milton Keynes, MK5 7FJ Envelope mklashes@gmail.com

Venus Beauty

Envelope classiccharmuk@gmail.com

Patrycja Plaszczymaka

GLOBE www.classiccharm.co.uk

Envelope-Open 81 St Olaves Rd, Bury St Edmunds, Suffolk, IP32 6RR

Ireland DeviLash Lash Extensions Monika Wojtysiak Envelope-Open 16/1 8 William Street, Galway, Ireland Envelope devilashireland@gmail.com

Glam Lashes by Anna Anna Skowronska Envelope-Open 21 Fan Aoibhinn, Clonmel, co. Tipperary Envelope glamlashesbyanna@gmail.com

Glamour Lashes Ireland Envelope glamourlashesbyjana@gmail.com phone-square +353 872 974 781 GLOBE www.glamourlashes.ie

East Anglian Beauty Training

Envelope patrycja596@googlemail.com

Envelope maureen@eabt.co.uk

GLOBE www.venusbeauty-lashes.com

Glamour Look Beauty, Clinic & Academy

VIVI Beauty Lounge

Joanna Kolbusz

GLOBE www.eabt.co.uk

Gina G Beauty Ltd Envelope gina.beautytherapist@gmail.com

Hello Gorgeous (Kent)

Vaida Cepliauskaite Envelope-Open Thanet Tower, 6 Caxton Street North, London, E16 1XE Envelope vivibeautylounge@outlook.com

Envelope-Open Unit 10 Belgrad Square West, Dublin, Ireland Envelope joannakolbusz8@gmail.com

Lash Studio by Magda Frost

Envelope eyelashacademy@gmail.com

phone-square +44 7557 272 202

GLOBE www.eyelashacademy.co.uk

facebook-square vlashesbrows

Immaculate Beauty Academy

VZ Hair and Glamour Ltd

Envelope-Open 8 Tamworth Parade, Elms Park, Essex,

Envelope-Open 26 Rutland Road, Maidenhead,

RM12 5AS

Berkshire, SL6 4HY

Envelope imlashes@yahoo.co.uk

phone-square +44 7554 925 551

Million Lashes Academy

Inga Misiute

Beata Makowka

GLOBE www.immaculatelashes.com

Institute of Eyelash Excellence

Envelope-Open Dartford, Kent, DA1 5LF

Envelope-Open 25 Hillview Road, Canterbury, Kent,

Envelope imlashes@yahoo.co.uk

CT2 8EY

phone-square +44 7988 374 564

GLOBE www.eyelashextensiontraining.co.uk

GLOBE www.immaculatelashes.com

Magda Frost Envelope-Open The Feelgood Centre, Exchange House, Main Street, Ballincollig, Cork, Ireland Envelope magdafrost.beauty@gmail.com

Envelope-Open 6B Harts Corner, Finglas Road, Dublin, Ireland Envelope beetycrx@gmail.com facebook-square MillionLashesDublin

Lash By Francesca Envelope rachel@lashbyfrancesca.co.uk GLOBE www.lashbyfrancesca.co.uk

Business - 60


Ritzy Eyes

Onutė Juršienė

Donata Jucyte

Envelope-Open MB Karališkas Grožis, Kęstučio g. 41a,

Envelope-Open Unit 45, Coolmine Industrial Estate,

Vilnius, LT-08143

North America Canada

Blanchardstown, Dublin 15, Ireland

Envelope aniuta4ka@gmail.com

Boutique Lash Company

Envelope donata@ritzyeyes.com

GLOBE www.alashes.lt

Envelope-Open 2115 39 Street NW, Edmonton, Alberta,

phone-square +353 831 040 220

Scotland

Norway Deluxe Beauty

Caledonian Therapy Academy

Sandra Kliokmaniene

Envelope-Open 7 Newton Place, Glasgow, G3 7PR

Envelope sguogaite@gmail.com

phone-square +44 1423 329 251

GLOBE www.deluxebeauty.no

GLOBE www.ctacademy.co.uk

Flirties Envelope-Open Unit 2, Tarlair Business Park, Tarlair Way, Macduff, AB44 1RU phone-square +44 845 022 2233 GLOBE www.flirties.co.uk

Poland Star Lash Academy Envelope-Open Jancarza 89, 31–618 Kraków, Poland Envelope starlashacademy@gmail.com GLOBE www.starlashacademy.pl

Australia & New Zealand

Lithuania

Australia

Baltic Beauty School

Enchanted S.P.A.

Envelope info@bbschool.lt phone-square +370 6 015 5573

Envelope admin@boutiquelash.com phone-square +1 (780) 266-3875

Flutter Lash Artistry and Training Cheralee Placsko Envelope okotokslashes@gmail.com GLOBE flutterlashes.ca

Lash Line Academy & Supplies Inc Jessi Love Envelope info@lash-line.com

Europe

Envelope-Open Kaunas, Vilniaus g.17 / Mapu str. 1

T6L 4G1

Envelope-Open PO Box 1483, Joondalup DC, WA 6919 phone-square +61 450 424 739 GLOBE www.enchantedspa.com.au

GLOBE www.lash-line.com

Lashes by Amanda Amanda Fung Envelope-Open 7203 Delwood Road NW, Edmonton, Alberta Envelope amanda@lashesxamanda.com phone-square +1 (778) 858-4567

GLOBE www.bbschool.lt

Komao

Charming Look

Kerrie Ann Ditz

Mesmerizing Minks

Sugarlash Academy of Lash Artistry

Sadie Maloney

A. Jaksto Envelope-Open 9-332, Vilnius, Lithuania Envelope zavingaszvilgsnis@gmail.com GLOBE www.charminglook.lt

Deluxe Lashes International Aleksandra Maniuse Envelope info@deluxelashes.lt

Melena Langford Envelope info@sweetsugarlashes.com GLOBE www.sugarlashpro.com

New Zealand

GLOBE www.lashesxamanda.com

Envelope-Open 22 Organ Crescent, Hamilton, Ontario Envelope mesmerizing.minks@gmail.com phone-square +1 (905) 536-3613

Sugarlash Academy of Lash Artistry Courtney Buhler

phone-square +370 6 092 2922

Lashworx Training Academy

GLOBE www.deluxelashes.lt

Lisa Gillanders

phone-square +1 (587) 982-5274

Envelope-Open 50 Park Road, Greenmeadows, Napier,

GLOBE www.sugarlashpro.com

MB Beauty School Laura Kaminskiene Envelope-Open Kaunas, Lithuania Envelope mbbeautyschool@gmail.com phone-square +370 6 475 2037 GLOBE www.mbbeautyschool.com

Aida Rusiene Envelope-Open Klaipėda, Taikos pr. 51-10, LT 9115, Lithuania Envelope araida37@gmail.com

61 - Business

4112, New Zealand Envelope lashworx@gmail.com GLOBE www.lashworx.com

VC Lash Ltd Envelope-Open Canberra, ACT Envelope info@vclash.co.nz phone-square +64 275 541 237 GLOBE www.vclash.co.nz

Envelope info@sweetsugarlashes.com

United States Benita Lash Studio Envelope-Open 18321 W. Lake Houston Pkwy, Suite 305, Humble, TX 77346 Envelope benitaramos@outlook.com


LA Lash Academy

Take Care Beauty

Lucy Argent

Tanya Jones

Envelope-Open Hyde Park Corner Shopping Centre,

Envelope-Open 137 Bay Street #8, Santa Monica, CA

phone-square +1 (415) 420-1939

South Wing Offices, Suite 301, Hyde Park,

90405

GLOBE takecarebeautymagic.com

Sandton, JHB, South Africa, 219

phone-square +1 (424) 200-8278

LASH103 Lash Studio

The Beauty Pro Loft Jessica Mogauro

Kelley Jenkins

Envelope-Open 130 Centre St. Howe Barn #103,

Envelope-Open Delta Lash Academy 103 Howard

Danvers, MA 01923

Street, Greenwood, MS, USA

Envelope beautyproloft@gmail.com

Envelope lashes103@gmail.com

phone-square +1 (781) 813-8131

LASHLAB Academy by PINKLAB & Co. Envelope-Open 545 Fifth Avenue, 8th Floor, New York, NY 10017 phone-square +1 (212) 686-0992

GLOBE beautyproloft.com

Deluxe Lashes International Aleksandra Maniuse phone-square +370 6092 2922

Institute of Eyelash Excellence

Lash Institute Singapore Envelope-Open 245 Jalan Besar, Level 3, Singapore,

MaiLash Academy

Multi-Country

Singapore

Love Those Lashes LLC

GLOBE www.nomascara.com

GLOBE www.fluttereyelash.co.za

Worldwide & Online

Annie Annabelle Soo

phone-square +1 (513)280-6550

Envelope orders@fluttereyelash.co.za

Asia

GLOBE www.lashlabacademy.com

Amy Young

Kylie Chandler

Envelope eyelash.extension.kent@gmail.com GLOBE www.eyelashextensiontraining.co.uk

Lash Master Academy

208918

Envelope masteracademyonline@gmail.com

Envelope lashinstitutesg@gmail.com

GLOBE www.lashmasteracademy.com

phone-square +65-8339-5652 GLOBE www.lashinstitutesg.com

Lessons in Lashes Envelope lashtutorials@hotmail.com

Mai Lee

Africa

GLOBE www.lessonsinlashes.com

Envelope-Open 1526 N Scottsdale Rd. Tempe, AZ 85281,

South Africa

Silart Lash & Brow Academy

USA Envelope mailashceo@gmail.com

Luscious Lashes International

phone-square +1 (480) 404-0092

Lesley?Ann Altree

San Diego Eyelash Extensions

South Africa

Envelope silartstudija@gmail.com

Envelope-Open 6 Hutchinson Ave, Table View, 7441, Envelope-Open 12935 Pomerado Road, Suite C, Poway,

Envelope lushlashes@iafrica.com

CA 92064

phone-square +27 21 557 5279

Envelope info@sandiegoeyelashextensions.

GLOBE www.eyelashextensions.co.za

com phone-square +1 (619) 438-5770

Vogue Lashes by Adelle Sutton

GLOBE www.sandiegoeyelashextensions.

Adelle Sutton

com

Envelope-Open 9 Harvey Street, Summerstrand, Port Elizabeth, 6001 Envelope info@voguelashes.co.za

ster Regi for tion a t i d e Accr ay! tod

phone-square +27 41 583 2530 GLOBE www.voguelashes.co.za

http://www.lashinc.eu/training-accreditation-application Business - 62


Training

Directory UK

Artistic Fur

Ksenia Karnejenko Envelope-Open Glasgow, UK Envelope info@artisticfur.com phone-square +44 7411427010 GLOBE www.artisticfur.com instagram @ksenia_karnejenko

AV Passion Beauty

Jojo Nails & Beauty Trainings

Wink Lash Bar

Joanna Piechaczyk Envelope-Open 1c Club Street, Kettering, NN16 8RB phone-square +44 7851 074 552 GLOBE jojo-training.com facebook-square /Jojo Nails & Beauty Trainings instagram @jojo_nails_lashes_training

Marie Darbyshire Envelope-Open Bolton, UK Envelope marieodarbyshire@gmail.com phone-square +44 7971566985 GLOBE www.winklashbarwilmslow.versum.com instagram @winklashbars

Lash & Brow Secrets

Miranda Tarpey - UK Lash Institute

Darja Striletskaja Envelope-Open Hornsey, London Envelope info@lashandbrowsecrets.com phone-square +44 7926 198 718 GLOBE www.lashandbrowsecrets.com instagram @lashandbrowsectrets

Lash Lady Scunthorpe

Agata Vinckevic Envelope-Open Hampton, London Envelope avpassionbeauty@gmail.com phone-square +44 7772333995 instagram @agata_lashartist

Joanna Staniul Envelope-Open Scunthorpe, UK Envelope info.lashladyuk@yahoo.com phone-square +44 7881 202 465 GLOBE www.lashladyuk.com instagram @lashladyuk

Best Lashes&Brows (Best L&B Ltd)

LASHacademy

Renata Fodor-Csuti Envelope info@bestlashesandbrows.com phone-square +44 7555 481 857 GLOBE bestlashesandbrows.com facebook-square /bestlashesandbrowsworldwide instagram @bestlashesandbrows

East Anglian Beauty Training Maureen Blackman Envelope-Open Norwich, Norfolk, NR6 Envelope info@eabt.co.uk phone-square +44 7717 257 756 GLOBE eabt.co.uk facebook-square /eastanglianbeautytraining

Glam Lashes Marta Wiatr Envelope-Open Norfolk, UK Envelope trainingenquirygl@gmail.com GLOBE www.glam-lashesuk.com instagram @glamlashes_bymarta

I.Nova Studio Inese Stepanova Envelope-Open Exmouth, UK Envelope i.nova@outlook.com phone-square +44 7580 120 587 instagram @i.nova.studio

63 - Business

Envelope info@uklashinstitute.com phone-square +44 1582 344 324 GLOBE www.uklashinstitute.com

Michelle Ryan Envelope michelle@flirties.co.uk phone-square +44 7825 924 920 GLOBE www.flirties.co.uk

Sarah Humphreyson

Envelope rachel@lashbyfrancesca.co.uk GLOBE www.lashbyfrancesca.co.uk

Envelope-Open 15 Drake Mill Business Park, Plymouth PL6 7PS Envelope sarah_humphreyson@hotmail.co.uk phone-square +44 1752 771 112 GLOBE eyelashqueenplymouth.co.uk facebook-square /eyelashqueenplymouth instagram @eyelashqueenplymouth

London Lash

Ireland

Envelope-Open London Envelope info@londonlashpro.com phone-square +44 7495456276 GLOBE www.londonlash.com instagram @london_lash_pro

London Lash Manchester Ludmila Lazdovska Envelope-Open Manchester Envelope manchester@london-lash.com phone-square +44 7874 909 728 instagram @london_lash_manchester

Samantha Rose Samantha Houghton Envelope-Open Blackburn, UK Envelope samcollinge@me.com phone-square +44 7701086502 GLOBE www.samantha-rose.co.uk instagram @samantharose_salon

Shiny Lashes Katarzyna Kotlarz Envelope-Open Birmingham, UK Envelope infoshinylashes@gmail.com phone-square +44 7843906484 GLOBE www.shinylashes.co.uk instagram @shinylashesbirmingham

Annya Studio Anna Slufirski Envelope-Open Tallagh, Dublin 24, Ireland Envelope info@annyastudio.com facebook-square /annyasstudio instagram @annyastudio

Ms Diva Envelope aoife@msdiva.ie phone-square 0870 991 991 GLOBE www.msdiva.ie/ Training Cork & Dublin

Ritzy Eyes Donata Jucyte Envelope-Open Unit 45, Coolmine Industrial Estate, Blanchardstown, Dublin 15, Ireland Envelope donata@ritzyeyes.com phone-square 0831 040 220


USA

Canada

Beverly Hills Lashes

Bambola Lash Beauty

Envelope info@beverlyhillslashes.com phone-square +1 (310) 500-0551 GLOBE beverlyhillslashes.com facebook-square /beverlyhillslashes instagram @beverlyhillslashes TWITTER-SQUARE @bevhillslashes PINTEREST /bevhillslashes

Melissa Vitale Envelope training@bambolalashbeauty.com phone-square 647 404 5450 GLOBE www.bambolalashbeauty.com

MaiLash & Brows Mai Le Envelope-Open Scottsdale, AZ Envelope mailashinfo@gmail.com phone-square +1 (480) 404-0092 GLOBE mailash.com

PINKLAB INC. by PINKLAB & Co. Envelope-Open 535 Fifth Avenue, 4th Floor, New York, NY 10017 Envelope sales@pinklabcosmetics.com phone-square 212-686-0992 GLOBE www.pinklabcosmetics.com

San Diego Eyelash Extensions Olga Villarreal Envelope-Open 12935 Pomerado Road, Poway CA 92064 Envelope sdeyelash@gmail.com phone-square +1 (619) 438-5770 GLOBE sandiegoeyelashextensions.com facebook-square /sdeyelash instagram @sdeyelash TWITTER-SQUARE @sdeyelash PINTEREST /sdeyelash

Sinful Lashes Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE www.sinfullashes.com

SkinCare Fundamentals Stephanie Frey Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com/ facebook-square /skincarefundamentals instagram @skincarefun

Estilo Lash Kim Helgesen-Fuentes Envelope-Open Mackenzie, BC Envelope kimhelgesenfuentes@estilolash.com phone-square +1 (250) 615-1232 GLOBE estilolash.com facebook-square /estilolashmobileeyelashextensions

Lash Out Beauty Amanda Masi Envelope-Open 98 Fermar Dr Vaughan, Ontario Envelope lashoutlashess@gmail.com phone-square 416 910 1044

Luxe Lash Academy Envelope-Open Vancouver, British Columbia Envelope leslie@luxelashstudio.ca phone-square +1 (778) 808–5572 GLOBE luxelashstudio.ca facebook-square /luxeacademy

Premium Products and Quality Training Envelope info@hotlashes.ca phone-square +1 (403) 999–4455

Kim Helgesen-Fuentes Envelope-Open 23 Heather cres , Mackenzie BC Envelope kimhelgesenfuentes@estilolash.com phone-square 1 (250)615-1232 

Australia Enchanted S.P.A Envelope-Open 1/7 Wise Sreet, Joondalup, Western Australia, 6027 Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE www.enchantedspa.com.au

Ex-Import Niche Envelope-Open 5/92 Township Drive, Burleigh Heads QLD 4220 Envelope info@belmacil.com phone-square +61 7 5576 6388

Lash Sublime Academy Jodie Burwood Envelope-Open Level 1 34 King st Perth 6000 Envelope jodie@sublime-e.com phone-square +61 402 856 343

Denmark MYLASHCOMPANY Envelope-Open Beringsvej 7, 7500 Holstebro, Denmark Envelope info@mylashcompany.com phone-square +45 5070 2543 GLOBE mylashcompany.com

Belgium Beauty Queens Daisy Krikemans Envelope-Open Beerse, Belgium Envelope info@beautyqueens.be phone-square +32 497899424 GLOBE www.beautyqueens.be instagram @daisy_krikemans

Amsterdam BeautyLounge Sthlm Elisabeth Bexter Envelope-Open Sweden, Amsterdam Envelope info@beautylounge.se phone-square +46 8 650 1551 GLOBE www.bybexter.se instagram @bybexter

Norway Lash Look Ina Helland Envelope-Open Oslo, Norway Envelope academy@lashlook.no phone-square +4795460318 GLOBE www.lashlook.no instagram @inahelland_lashlook

Greece Beautifeye By Jules- Lash Boutique (glyfada- attikaGreece) Julia Chatzopoulou Envelope-Open Glyfáda, Greece Envelope juliachatzopoulou@gmail.com phone-square 0030 694472 5646 instagram @beautifeye_by_jules

Business - 64


Netherlands Studio Wimperextensions Naomi Rellum Envelope-Open Boven-Hardinxveld, Netherlands Envelope info@wimperextensionsbenodigdheden.nl phone-square +31634812610 GLOBE wimperextensions-benodigdheden.nl instagram @wimperextensionbenodigdheden

Slovenia Bella by Nives Nives Spehar Envelope-Open Ljubliana, Slovenia Envelope nives@bellabynives.com phone-square +38631777692 GLOBE www.bellabynives.com instagram @bella_by_nives

Nigeria The Beauty Atelier Onyekachi Iroha Envelope-Open Lagos, Nigeria Envelope onyekachiiroha@thebeautyatelier.ng phone-square +2348 1799 49118 GLOBE www.thebeautyatelier.ng instagram @the_beauty_atelier

Romania Simetria Lash Pro Simona Riciu Envelope-Open Bucuresti, Romania Envelope contact@simetrialashpro.ro phone-square 00400 765684712 GLOBE www.simetrialashpro.ro instagram @simetria_lashpro

Italy Milano Royal Lashes Anna Orlova Envelope-Open Milan, Itlay Envelope annaorlovaitaly@mail.ru phone-square +39 347 044 8332 GLOBE www.annaorlova.it instagram @anna.orlova.royal.lashes

Supplier

Elite Lash Academy

Directory

Glamour Lashes Ireland

Envelope info@eyelashmagic.co.uk GLOBE eyelashmagic.co.uk

Envelope lamourlashesbyjana@gmail.com phone-square +353 872 974 781 GLOBE glamourlashes.ie

Golden Eyelashes Ltd.

USA & Canada

United Kingdom Eyelash Magic

Envelope goldeneyelashesinfo@gmail.com phone-square +44 7522 168 750 GLOBE golden–eyelashes.com

Lash Heaven

Envelope-Open Mall Road, Monaghan, Ireland Envelope santa.jodka@gmail.com phone-square +353 868 593 699 GLOBE elitelash.co.uk

Angel Eyelashes Envelope info@angeleyelashes.com GLOBE angeleyelashes.com

GLOBE lashheaven.uk

Boutique Lash Company

Lash Perfect

Envelope admin@boutiquelash.com phone-square +1 (780) 266–3875 GLOBE boutiquelashcompany.com

Envelope info@lashperfect.co.uk phone-square +44 208 500 9028 GLOBE lashperfect.co.uk

Hot Lashes

LASHacademy Training & Products

Envelope hotlashes@live.com phone-square +1 (403) 999–4455 GLOBE hotlashes.ca

Envelope rachel@lashbyfrancesca.co.uk GLOBE lashbyfrancesca.co.uk

LashBase Ltd Envelope-Open Unit 1 Stratfield Park, Elettra Avenue,

Lash Affair by J.Paris Envelope info@lashaffair.com phone-square +1 (800) 608-2420 GLOBE lashaffair.com

Waterlooville, Hampshire, PO7 Envelope sales@lashbase.co.uk phone-square +44 239 225 1425 GLOBE lashbase.co.uk facebook-square /lashbase instagram @lashbase_ltd TWITTER-SQUARE @lashbase

Jill Heijligers-Peloquin Envelope-Open 2147 E Willis Road Gilbert, Arizona 85297 Envelope order@lashfx.com phone-square 1-855-4-LASHFX GLOBE lashfx.com

My Beautiful Eyes

Novalash

Envelope sales@beautyinnovator.co.uk GLOBE mybeautifuleyes.eu

Envelope contact@novalash.com phone-square +1 (866) 430–1261 GLOBE novalash.com

Nouveau Lash Nouveau Beauty Group phone-square +44 844 801 6820 GLOBE nouveaubeautygroup.com

UK Lash Institute Envelope info@uklashinstitute.com phone-square +44 1582 344 324 GLOBE uklashinstitute.com facebook-square http://facebook.com/uklashinstitute instagram @http://instagram.com/ uklashinstitute TWITTER-SQUARE @http://twitter.com/uklashinstitute

65 - Business

Ireland

Lash FX

PremierLash – designer lashes™ Envelope scott@premierlash.com phone-square +1 (877) 366-5274 GLOBE premierlash.com

RevitaLash® Cosmetics Envelope cservice@revitalash.com GLOBE revitalash.com

Sinful Lashes Envelope sinfullashes@gmail.com phone-square +1 (818) 970–7151 GLOBE sinfullashes.com


SkinCare Fundamentals Envelope-Open 200 Parker Avenue, Rodeo, CA 94572 Envelope info@skincarefun.com phone-square +1 (888) 388-7546 GLOBE scflashstore.com facebook-square http://facebook.com/ skincarefundamentals instagram @http://instagram.com/skincarefun

Netherlands Lash eXtend Envelope info@lashextend.nl phone-square 033–4450323 GLOBE lashextend.nl

South Africa

SkynLash Academy

Luscious Lashes International

Envelope-Open NJ USA Envelope info@skinlashstudio.com phone-square +1 (732) 618–2096 GLOBE skinlashstudio.com

The Lash Collection

Sugar Lash GLOBE sweetsugarlashes.com facebook-square http://facebook.com/sugarlashPRO

Sweet Lash Envelope-Open 377 Marshall Way N #1, Layton, UT 84041 Envelope info@sweetlash.com GLOBE sweetlash.com

The Lashe, Inc. Envelope-Open 6321 N Avondale Ave., Suite 206, Chicago, IL 60631 Envelope thelashe@thelashe.com phone-square +1 (773) 202-9399 GLOBE thelashe.com facebook-square http://facebook.com/thelashe instagram @http://instagram.com/thelashe TWITTER-SQUARE @http://twitter.com/thelashe

Ultimate Lash And Brow Inc.

Envelope lushlashes@iafrica.com phone-square +27 72 338 7000 GLOBE eyelashextensions.co.za Envelope info@thelashcollection.co.za GLOBE thelashcollection.co.za

Bulgaria EBC Limited Envelope-Open 26 Prilep Str, Varna 9000, Bulgaria Envelope mimi@ebcstore.com phone-square +359 5260 4073 GLOBE ebcstore.com

Thailand Ultimate Lash And Brow Inc. Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +619 800 4429 GLOBE ultimatelashandbrow.com facebook-square /ultimatelashbrowusa

Viengsamay Kettavong Envelope vien@ultimatelashandbrow.com phone-square +1 (619) 800-4429 GLOBE ultimatelashandbrow.com facebook-square http://facebook.com/ ultimatelashbrowusa

Australia Enchanted SPA Envelope-Open 1/7 Wise Sreet, Joondalup, Western Australia, 6027 Envelope reception@enchantedspa.com.au phone-square +61 1300 113 996 GLOBE enchantedspa.com.au

Want to get listed in our supplier directory? Email info@lashinc.eu for details! Business - 66


Lash Inc UK - Issue 3  
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