Seattle from Zones
Enjoy your stay!
Downtown Seattle EMP Museum
Map street naming in progress Seattle Center
Chihuly Garden & Glass Space
We want you to know that we appreciate the opportunity to represent your company’s products to our customers, and truly value our relationship with you. We sincerely hope you enjoy a productive visit with us, and want to make sure you enjoy Seattle to its fullest while you’re here.
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Washington State Convention Center
Bell Harbor International Conference Center Pier 66/Bell St. Cruise Terminal
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Monorail Route Bus/Light Rail Tunnel Bus/Light Rail Tunnel Stops South Lake Union Streetcar
Front cover photography by © Marjory Philp
Pike Place Market to CenturyLink Event Center–1 mi / 1.6 km Pike Place Market to CenturyLink Event Center–1 mi / 1.6 km
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Inside you’ll find maps highlighting some of the major technology firms as well as historical and cultural points of interest tailored to the technologically inclined – some of which you can choose to tour or visit.
Pier 62 & 63
WA State Ferries Pier 48
This Zones’ Guide to Seattle highlights some of the area’s most significant technology companies and touches on their histories and significance to the region and the world.
We’ve also included listings for some of the area’s finest and most interesting restaurants, bars, attractions and music venues you might enjoy during your time here.
Pioneer Square Park
Hing Hay Park
Chinatown International District International CenturyLink Field (soccer & football)
We hope you enjoy your stay with us! Sincerely,
CenturyLink Event Center
Safeco Field (baseball)
the story When you combine a willingness to work hard with being in the right place at the right time – and if you are very fortunate – the result can be a business like Zones.
Six years after a fledgling Microsoft Corporation moved to Bill Gates’ home town of Redmond, Washington, a mail order operation called Multiple Zones, Inc. opened its doors a few miles down the road. Operating out of a 5,000 square foot warehouse and advertising in Apple Macintosh focused publications, Multiple Zones sold software, memory upgrades and peripherals to mac enthusiasts and small business owners. As Apple began to penetrate the SMB and enterprise markets, Zones shifted focus and became a rigorous reviewer and influencer in all things mac through its popular Mac Zone catalog which shipped to over 000 thousand businesses and consumer customers every month, generating $48 million in sales by the close of 1991. To accommodate its rapid growth, that same year Zones moved to a 26,000 square-foot building in TOWN, WA. In 1992, with PC sales dominating the B2B market Zones published its first PC Zone catalog and posted sales of $78 million. Just two years later with sales approaching $115 million, Zones had already outgrown its new home, moving to a 45,000 square foot facility in TOWN. In each of the next two years, Zones sales nearly double, reaching $457 million in 1996 and necessitating yet another move. From its new 7-story headquarters building, Zones seemed positioned to ride out the dot-com boom with maybe even a little elbow room.
But with sales continuing to break records every year, growth and change would remain on the agenda. Recognizing a shift in the business computing landscape, Zones swiftly transformed itself from a direct mail operation into a sales organization aggressively targeting the SMB space, with an eye toward staking a claim in the enterprise market. By 2007, Zones was approaching three-quarters of a billion dollars in sales and had moved to its current 00000 square foot facility in Auburn, opened a network of integration, logistics, distribution centers across the country. Zones’ vision of making a mark in the enterprise market while maintaining a strong presence among SMB companies was working out very well indeed. In 20xx Zones hit the billion-dollar mark. Today the company is a major player in enterprise computing, taking its place on INC Magazine’s Top 30 Fastest Growing Computer Hardware Companies.
Zones Values We are a learning community, empowered to serve our customers with integrity, commitment and passion.
• Focus on five star service • Sustain a learning environment • Foster career skills • Celebrate our achievements • Act environmentally responsible • Support our community • United Way participation
Long before the UNIVAC, Seattle was a hub of technological innovation. The following sites and attractions will let you explore the past, present and future of Seattle’s commitment to turning thought into action.
Guide to Seattle
Ada’s Technical Books Need a book on… pretty much anything technical? Owner Danielle Hulton probably has it or knows how to get it. Stop by and check out the eclectic collection and community she’s building in the city’s Capitol Hill neighborhood. Open 10:00 a.m. – 8:00 p.m. daily, 713
Broadway East, Seattle(206) 322-1058 www.adasbooks.com
Amgen Helix Pedestrian BridgeWay more form than function, but a nice way to get to the waterfront nonetheless. Elliot Avenue
W & West Prospect Street, Seattle
Metrix Create: Space Want to play with 3D printers, a laser cutter, etching tools, and electronics? Part techshop, part hackerspace, part coffeeshop, Metrix Create:Space is a public technology workshop in the heart of the city. Open noon to midnight daily; 623 Broadway East, Seattle. (206) 357-9406 www.metrixcreatespace.com
Boeing Future of Flight Aviation Center & Tour Check out a variety of simulators, design tools and exhibits on aviation technology and then tour the assembly lines where the 747, 787 and other aircraft take shape. Open daily 8:30 a.m. – 5:30
Space Needle. Photography by © Marjory Philp
p.m.; last tour be gins at 3:00 p.m. daily. 8415 Paine Field Boulevard, Mukilteo, WA (425) 438-8100 www.futureofflight.org
Hiram M. Chittenden Locks and Carl S. English Jr. Botanical Garden Old-school technology at its best. Spend half an hour watching as vessels of all sizes are raised and lowered through this 1917 tribute to engineering excellence. When you’re done, head over to the fish ladder’s underwater viewing room to observe returning salmon making their way upstream to spawn (May-October). Grounds open 7:00 a.m. - 9:00 p.m.
daily; locks open to vessels 24/7, 3015 54th St NW, Seattle www.nws.usace.army.mil/Missions/CivilWorks/LocksandDams/ChittendenLocks.aspx
Microsoft Visitor Center No geek’s pilgrimage would be complete without a stop at Microsoft’s tribute to the company that made Seattle a driving force in computer technology. Open Monday - Friday 9:00 a.m. - 7:00 p.m., 15010 Northeast 36th Street, Redmond, WA (800) 642-7676 www.microsoft.com/about/companyinformation/visitorcenter/en/us/default.aspx
Take a ride
Monorail – Seattle Center Terminal/Westlake Terminal Built as a temporary exhibit for the 1962 World’s Fair, the iconic Monorail continues to whir its way back and forth between Seattle Center and downtown some fifty years later. Hop aboard for a five-minute ride into the future of the past. Open
Museum of History and Industry The all-new MOHAI captures the spirit and history of Seattle’s pioneering past and present. Located within the beautifully renovated Lake Union Park.
Museum of Communications Remember the landline? Here’s a whole museum dedicated to it and all of its descendants. Open Tuesdays
RE-PC Computer Museum A museum for the purist, RE-PC maintains a decidedly low-tech display of the history of computer technology in its Seattle retail store. Techies can get lost for hours in here. Open Monday-Saturday 10:00
860 Terry Ave N, Seattle (206) 324-1126 www.mohai.org
Monday - Friday 7:30am-11:00pm; Saturday – Sunday 8:30 a.m. - 11:00 p.m., 370 Thomas Street, Seattle (206) 905-2600 www.seattlemonorail.com
from 8:30 a.m. to 2:00 p.m.; Every first Sunday from 11:30 a.m. to 4:00 p.m. and by appointment, 7000 East Marginal Way South, Seattle (206) 767-3012 www.museumofcommunications.org
a.m. -7:00 p.m. (Closed Sunday), 1565 6th Ave. So. Seattle (206) 623-9151 www.repc.com
The Museum of Flight Warbirds, rockets, JFK’s Air Force One, and more are on display in the extensive collection housed just down the airfield from where brand new 787’s receive finishing touches prior to delivery. Open daily
10 a.m. - 5 p.m., 9404 East Marginal Way South, Seattle (206) 764-5720 www.museumofflight.org
Chihuly Garden & Glass. Photography by © Marjory Philp
simply breathtaking Chihuly Garden & Glass Nestled beneath the Space Needle you’ll find an elegant indoor outdoor complex showcasing the work of world renowned master glass artist Dale Chihuly. Open Sunday - Thursday 11:00 a.m. – 7:00 p.m.; Friday & Saturday 11:00 a.m. - 8:00 p.m., 305 Harrison Street, Seattle. (206) 753-4940 www.chihulygardenandglass.com
Olympic Sculpture Park Spend an hour or two viewing the works of Alexander Calder, Richard Serra and more than a dozen other masters on display at the Seattle Art Museum’s nine-acre waterfront annex. 2901 Western Avenue, Seattle, WA 98121
Want to play?
Experience Music Project Museum (EMP) Guitarist, developer, philanthropist and Microsoft co-founder Paul Allen commissioned Frank Gehry to help him create this tribute to music technology and the Seattle Music scene through the years. Open daily 10:00 a.m. – 5:00 p.m., 325 5th
Experience Music Project. Photography by © Anthony Quintus
Avenue North, Seattle.(206) 770-2700 www.empmuseum.org
come to explore
Seattle Aquarium The aquarium is a vital force for marine conservation and is uniquely positioned to help over 800,000 visitors each year, including 50,000 students, understand and become aware of the impact they have on marine life. Open daily 9:30 a.m. - 5:00 p.m. 1415 Western
Avenue #505 Seattle, WA 98101 (206) 386-4300 www.seattleaquarium.org
Woodland Park Zoo Help save wildlife , every dollar you spend at Woodland Park Zoo supports animal conservation projects in the Northwest and around the world. Open daily 9:30 a.m. - 4 :00p.m. South Entrance address: 750 N. 50th Street; West Entrance address: 5500 Phinney Ave. N. (206) 548-2500 www.zoo.org
The one and only
The Space Needle Built for the 1962 World’s Fair, the Space Needle stands ready to welcome you and 7,000 others on any given day. Open Monday – Thursday 10am – 11pm;
Friday & Saturday 9:30 a.m. – 11:30 p.m.; Sunday 9:30 a.m. – 11 p.m., 400 Broad Street, Seattle (206) 905-2111 www.spaceneedle.com
Pacific Science Center Permanent and temporary exhibits reveal the mysteries of science in engaging ways. Open
Mon-Fri 9:45 a.m. - 5 p.m.; Sat-SunHolidays 9:45 a.m.-6 p.m., 200 2nd Avenue North Seattle 98109 (206) 443-2001 www.pacificsciencecenter.org
Argosy Cruises Hop aboard for a sightseeing or dinner cruise to see the city from a whole new angle. 1101 Alaskan Way, Seattle (206) 623-1445 argosycruises.com
Seattle Underground Tour Enjoy a campy tour of the technology lying at the city’s core.
Space Needle. Photography by © Marjory Philp
Open daily 11:00 a.m. – 6:00 p.m., 608 1st Avenue, Seattle (206) 682-4646 www.undergroundtour.com
explore. taste. see. seattle’s art scene zones.com
Pioneer Square is home to over 100 art galleries and studios showcasing the work of the city’s vibrant community of artists. You’ll find everything from world-class glass creations to indigenous Northwest handicrafts to contemporary art and multimedia installations in the galleries surrounding the square. If you’re going to be in town on the first Thursday of the month, the neighborhood’s Art Walk opens over 30 galleries and studios to the public from noon to 8 p.m., and attracts thousands of the region’s artists, craftspeople, and art enthusiasts. As you wander, don’t miss the many public art installations — including the traditional Native American totem poles — that decorate the area.
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Adobe Systems. 801 North 34th St, Seattle, WA 98103
Amazon. 1200 12th Ave. S, Seattle, WA 98144
Big Fish Games. 333 Elliott Avenue West, Seattle, WA 98119
Blue Nile. 411 1st Avenue S, Seattle, WA 98104
Cheezburger. 200 West Thomas St, Seattle, WA 98119
Cray. 901 5th Ave, Seattle, WA 98109
2nd Ave. S.
Occidental Ave. S.
1st Ave. S.
Stock your pocket protector, hop in the car, and see how many of greater Seattle’s tech companies you can cross off the list.
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A Self-Guided tour of Seattle Technology Companies
Pioneer Square Walk  Start in Pioneer Square at the 1909 cast-iron pergola built to shelter what was then “the finest underground restroom in the United States”, 1st Ave & Yessler Way;  Browse the collections of new, used, and rare books at Wessel & Lieberman Booksellers, 208 1st Ave S.;  View historic photographs of Native American subjects at Flury & Co., 322 1st Ave S.;  Grab an espresso, panini, gelato or vino at Café Umbria, 320 Occidental Ave. S.;  Stroll the shops, cafes, and galleries on Occidental Ave S. between S. Washington St. and S. Jackson St.;  See artists at work in the city’s oldest glassblowing studio at Glasshouse Studio, 311 Occidental Ave. S.;  Last Resort Fire Department Museum, 301 2nd Ave. S.;  Waterfall Garden Park, 2nd Ave S. at S. Main St.;  Klondike Gold Rush National Historical Park and Museum, 319 2nd Ave. S.;  Visit Mario Batali’s dad’s Salumi Artisan Cured Meats & Restaurant for an awesome snack or sandwich , 309 3rd Ave S.;  See fine contemporary art at the Foster/White Gallery 220 3rd Ave. S.;  Ride the west coast’s last manually operated elevators to the Smith Tower Observation Deck and adjacent Chinese Room at 506 2nd Ave.
Expedia. 333 108th Avenue NE, Bellevue, WA 98004
F5 Networks. 401 Elliott Avenue West, Seattle, WA 98119
Google. 651 North 34th St, Seattle, WA 98012
Intellectual Ventures. 139th Ave SE, Bellevue, WA 98005
Isilon Systems. 505 1st Ave S, Seattle, WA 98104
Microsoft. 205 108th Ave NE, Bellevue, WA 98004
Nintendo of America. 4600 150th Ave NE, Redmond, WA 98052
RealNetworks. 2601 Elliott Ave, Seattle, WA 98121
Starbucks Corporation. 2401 Utah Ave S, Seattle, WA 98134
T-Mobile HQ. 12920 SE 38th Street, Bellevue, WA 98006
Zillow. 1301 2nd Avenue, Seattle, WA 98121
Lake City Northgate
Victor Steinbrueck Park
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SR-99 Boeing Field
I-90 Eastgate Cougar Mountain
Pike Place Market Walk  Watch the fish fly at Pike Place Fish 86, Pike Place;  Amateurs and pros will all be amazed by the Market Magic Shop, Pike Place Market #427;  Shop for Italian delicacies at DeLaurenti’s, 1435 1st Ave;  Some call it “awful,” others “artful,” but all say the Gum Wall is one-of-a-kind, 1428 Post Alley;  Sample and send home a taste of Seattle from Beecher’s Handmade Cheese, 1600 Pike Place;  Visit Sur La Table’s flagship store at 84 Pine St.  Enjoy Proustian pastries from Le Panier Very French Bakery, 1902 Pike Place;  See where it all began at the original Starbucks location, 1912 Pike Place;  Grab an insanely satisfying sandwich from Bavarian Meats 1920 Pike Place, and take it to  Victor Steinbrueck Park to enjoy;  Wander the craft and flower stalls lining Pike Place;  Put it all in perspective during a one-hour Market Heritage Tour ($15) departing from the Information Booth at 1st Ave. & Pike St.
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Seattle is renowned for its foodie culture — and
explore. taste. see. enjoy our cuisine Photography by © Marjory Philp
rightly so. With hundreds of great restaurants featuring and fusing cuisines from every corner of the globe, you’ll have no problem finding a memorable meal in any category. We’ve put together an eclectic mix of some of the area’s very best restaurants, lounges and dining experiences for you to check out while you’re in town.
dining & entertainment Big Picture Tucked beneath the El Gaucho restaurant is Seattle’s only a first-run theater that’s also a bar. 2505 1st Avenue, Seattle (425) 556-0566 thebigpicture.net Bathtub Gin & Co A classic speakeasy down to its alleyway entrance, Bathtub Gin serves exquisitely crafted cocktails in a cozy atmosphere of brick and wood. 2205 2nd Avenue, Seattle (206) 728-6069 bathtubginseattle.com The Brooklyn Seafood, Steak, & Oyster House Think Smith & Wollensky meets bivalve. Great energy, and oysters done right. 1212 2nd Avenue, Seattle (206) 224-7000 thebrooklyn.com Canlis Restaurant Great views, great food, impeccable service. Bring a suit-coat and an expense account. 2576 Aurora Avenue North, Seattle (206) 283-3313 canlis.com The Crocodile From headliners to the best in local and regional rock, folk, hip-hop and country, the Crocodile is an intimate venue for finding it all. 2200 2nd Avenue, Seattle (206) 441-4618 thecrocodile.com The Harvest Vine One of the best small-plates restaurants you’ll ever enjoy. Try to grab a seat at the kitchen bar to see and savor everything on the menu as it comes together. 2701 East Madison Street, Seattle (206) 320-9771 harvestvine.com Highway 99 Blues Club Seattle’s top club for hearing classic and contemporary blues artists – over dinner, if you like. 1414 Alaskan Way, Seattle (206) 382-2171 highwayninetynine.com zones.com
Jazz Alley In the last year, acts as diverse as the Average White Band, The Manhattan Transfer, Taj Majal, and Kenny G have graced the stage of this classic Jazz supper club. 2033 6th Avenue, Seattle (206) 441-9729 jazzalley.com Knee High Stocking Co. You’ll work hard to find this awesome cocktail lounge tucked behind an indescribably nondescript façade in the city’s Capitol Hill neighborhood just east of Downtown. Inside you’ll find a warm-yet-sophisticated atmosphere and a cocktail menu that reads like a book. 1356 East Olive Way, Seattle (206) 979-7049 kneehighstocking.com Lecosho This lively downtown newcomer is making its mark with its shameless devotion to pork. If you’re a carnivore, it’s hard to do better. 89 University Street, Seattle (206) 623-2101 lecosho.com Local 360 The concept is simple: Really good food that’s really locally sourced. 2234 1st Avenue, Seattle (206) 441-9360 local360.org Luc This offshoot of one of Seattle’s longest-lived classic French restaurants simplifies the theme and delivers a wonderfully updated bistro menu and atmosphere. 2800 East Madison Street, Seattle (206) 328-6645 thechefinthehat.com Osteria La Spiga Casual contemporary sophistication with an Italian accent – and a great wine list. 1429 12th Avenue, Seattle (206) 323-8881 laspiga.com
Ray’s Café You’ll almost believe you’re lounging on the Promenade Deck at this waterfront casual and fine dining restaurant. Don’t miss the mussels! 6049 Seaview Avenue Northwest, Seattle (206) 789-3770 rays.com Revel Asian-fusion like you’ve never had before. The intensity of flavors and meticulous preparation will make you wish you were a regular. 403 North 36th Street, Seattle (206) 547-2040 revelseattle.com Shiro’s Sushi Restaurant Hands-down, the best sushi restaurant in Seattle. Bring a fat wallet. 2401 2nd Avenue, Seattle (206) 443-9844 shiros.com Six Seven The high-style, lowkey Six Seven offers an overthe-water view of the Puget Sound while you enjoy cocktails and well prepared small-plates in a way cool, Northwest-inspired décor. 2411 Alaskan Way, Seattle (206) 269-4575 edgewaterhotel.com Spur Gastropub A pioneer in the small-plates movement, Spur combines the kind of cuisine, cocktails and cool that might just lead you to hang out until you’ve tried almost everything on the menu. 113 Blanchard Street, Seattle (206) 728-6706 spurseattle.com The Terrace Lounge Perhaps the city’s most elegant bar, where the 20-year veteran bartender will give you the inside track on everything good in Seattle, is located in the lobby of the Fairmont Olympic Hotel. 411 University Street, Seattle (206) 621-1700 fairmont.com
Tilikum Place Café Sophisticated comfort food done right. 407 Cedar Street, Seattle (206) 282-4830 tilikumplacecafe.com Tillicum Village Salmon Bake Take the Argosy Cruise to Tillicum Village on Blake Island and experience Native American style salmon cooked on a wood frame before an open fire. While you’re there, you’ll also be immersed in the history, culture, food and art of the Coast Salish tribes. Seasonal, March through October. 1101 Alaskan Way Seattle, WA 98101 (206) 623-1445 Howard Schultz’s favorite Starbucks Want to know what the king of coffee is thinking about? Stop by the Starbucks CEO’s neighborhood shop where new concepts often first see the light of day. 4000 East Madison Street, Seattle (206) 329-3736 starbucks.com The Walrus and the Carpenter If oysters are your thing, the W&C will be an unforgettable experience. The top shelf shuckers select the region’s pick of the market daily, and preserve their catch so carefully that you’ll taste oysters again for the first time. 4743 Ballard Avenue Northwest, Seattle (206) 395-9227 thewalrusbar.com
Seattle’s iconic marketplace is home to the city’s top purveyors of fresh produce and
explore. taste. see. pike place market zones.com
seafood as well as over 100 shops, vendor stalls and restaurants. The Market opened August 17, 1907, and is one of the oldest continually operated public farmers’ markets in the United States. Named after the central street, Pike Place runs northwest from Pike Street to Virginia Street, and remains one of Seattle’s most popular tourist destinations. 1501 Pike Place Seattle, WA 98101