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PORTFOLIO Portfolio Summer 2013 is a digital magazine created by the students in the Design Team II class at the Art Institute of California - Orange County, a campus of Argosy University. Portfolio is a collection of articles and artwork intended to be of interest to the students at The Art Institute and is created as an independent endeavor.

Freedom is more valuable than money.

“Getting close and personal with AiOC’s New President Eman- El Hout” by DeAndre Austin

Before this interview my perception of the Art Institute of CaliforniaOrange County were visually blurry. The most educating and inspiring moment that I’ve experienced my four years as an Ai student is my recent interview with the school’s President Emam El-Hout.

Art Institute of California Orange- AiOC

It’s hard to imagine leaving a wealthy family to start your life over again in a foreign country. It says a lot about a person’s determination to go from riches to rags to fight for their freedom. AiOC’s school president Emam El-Hout knows exactly how that feels. After listening to his story it gave me a new level of respect for his journey.

Ironically Emam’s father wanted him to become a judge, but he decided to become an accountant. He was very spoiled as a kid and went to a private school most of his life. He said the education in Egypt is stricter than the United States. He received his degree in Accounting at the University of Cairo. His parents taught him that the learning cycle never ends, integrity is key, and never take the short cut. It’s evident that he has carried those principles throughout his journey, which has turned him into a successful person in the United States.

“Freedom is worth more than money,” He stated as he reflected back to thirty-one years ago when he first came to America in his early twenties working two jobs and going to school to prove to his father that he could make it on his own. Emam was born in Egypt and is from a wealthy family, and is one of three children. His mother was a housewife, grandfather was a judge, and his father was an Engineer. He described his grandfather as a very strict man who wanted his male siblings to become judges, but his father rebelled and became an engineer instead. AiOC’s President Emam El- Hout. Photo by Jenne Chant

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Portfolio Summer 2013

1. I’m here to make an impact. Nothing breaks my heart more than to see students dropout of school.

2. Freedom has more value than money. I am from a wealthy family in Cairo. I had everything.

3. I went to a private school as a kid. We had neat notebooks that was organized with great information. Photo by Jenne Chant

The question was asked, “Why would you leave a fancy lifestyle in your native country to struggle, and make it on your own in a foreign country?” His answer was to “Escape Tradition.” Emam’s biggest motivation for leaving Egypt was when his cousin committed suicide when his parents would not let him marry the woman he loved. From that point he was willing to do whatever it takes to have his freedom. In the middle of the interview he begins to smile. His father made a bet that he would not make it on his own and would return to Egypt begging for his money.

Emam remembers when he first came to the United States; he drove a raggedy green Chevy Chevette, worked two minimum wage jobs mopping floors at the grocery store, pumping gas, and going to school at Cal State Northridge to earn credits to obtain a better job in the US. His greatest moment was becoming a US Citizen and receiving his extra credits from Cal State Northridge. His fascination with sports and the passion of success athletes is the platform he follows with his staff in building a successful team. Before becoming the president of the Art Institute, his first job was at the ITT technical

Institute-computer-learning center. He later worked for the Federal Government in Medicare fraud. Emam work ethic mirrors a successful athlete who’s determined to win. In 1997 he became the director of Financial and Administrative Services for seven years at the Art Institute of California Santa Monica. In 2004 he was promoted to VicePresident of the Art Institute Western Region. In 2008 he became the President at the Art Institute of California San Bernardino. Now he’s on the campus of AiOC ready to serve his students.

Portfolio Summer 2013

4. I admire the passion of athletes because they are able to fight through adversity. Life is the same the fight never ends.


I remember driving a raggedy green Chevy Chevette. My father’s joke was that I would go back to Egypt begging for his money.

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The Art of Type Deisgn

The Art of Type Deisgn By Kai Palama

“From these bad ideas, the little nuggets of good ideas spring forth, using your reference material and research to further flesh it out, I’ll usually refine in graphite but sometimes will jump into illustrator from sketches. I always need to sketch first for a serious project.”

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For most people type is invisible, and simple choice of Helvetica or Adobe Garamond solves the majority of issues. For others typography is more then that, its a feeling. Subtle nuances, wild flourishes, balanced or unbalanced, all typefaces have a function...even if that function is to annoy every designer on the planet,Papyrus, Comic Sans...In todays society we are constantly surrounded by typefaces, but their creators tend to remain anonymous. Joey Lopez has opted to pick up the torch and carry on the fine art of type design. Although still a student he has completed 6 Typefaces, and numerous mastheads and logo types. His dedication to this practice has placed him in a league of his own amongst his peers, and has opened doors to a road less traveled.

What were your goals upon entering The Art Institute? Did you have a particular career path in mind?

I decided to go to AI to pursue my dream, though that path has changed since starting. My original goal was to learn adobe software as I was a Corel devotee before attending, and pick up a degree and get hired somewhere making signs and mastheads. I toured several campuses and couldn’t make up my mind until I took a self-guided tour of AiOC (I snuck on campus) and saw the typefaces hung on hallway walls. At that moment I stood in front of one of them for almost an hour, in awe that a student

Portfolio Summer 2013


Sketching with pencil is always the best way to start.



Multipul subtile variations help to find the right mood for the letter forms.


3. 2. made a typeface. I knew that designing a typeface was not a casual flirtation or quick project, I wanted to learn from those who would teach me this. They turned out to be instructors Gerry Hampton and Michael Hanson.

Can you remember what sparked your interest in Typography?

I loved making signs and greeting cards on our first computer as a kid (in PrintShop Deluxe no less). I wanted to know why these different fonts were given their odd names, why someone would use one kind of font over another. I took up calligraphy and started

3. to mimic anything I could illuminated texts, people’s signatures, and practiced reproducing alphabets from the book in the calligraphy kit. I never liked reproducing someone else’s hand, I wanted my own. Later when I started designing using type, I grew a disdain for distortions of the letterforms of a typeface. There was a reason it looked “right”, the curves and thicknesses are consistent in one way or another that was harmonious, but I didn’t know why until coming to AI.

“I grew a disdain for distortions of the letterforms of a typeface.”

5. What is the most difficult part of creating a typeface?

The most difficult part by way of difficult decisions for me comes after I’ve sketched, and comped, vectorized, and set up a formulaic system only to find that when printed, there are major changes needed to the entire alphabet that must be done, and deciding how to make these necessary changes. What Gerry Hampton refers to as paying attention to the ants in the room, while ignoring the elephants. The elephants are often that the letterforms are not homogenous to eachother. You begin to fall in love with

Portfoilo Summer 2013

Filling in the type face will give the first indication of its true weight.

4. One letter can take as little as one hour or many days or experimentation.

5. Finding the formual is the most gratifing part of type design

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The Art of Type Deisgn


Racing with Destiny


Lopes Serif


3. Aphelion


4. Mechanism

5. California Zephyr

some of the letterforms, like they’re your children; ‘Do I axe this “S” and redraw it to make the face more uniform?, do I integrate what I like about it into the rest of the face?, do I continue and ignore it?, does making that letterform more like the rest of the face burry what’s unique about the face into obscurity?

Have you ever gotten to the point where you wanted to give up on a typeface? What was the reason?

Yes and no. Thus far I have only had to give up on a typeface by way of putting it on the back-burner for when I have more free time. I have

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Portfolio Summer 2013

3. several dozen half-started faces that I either didn’t feel were strong enough yet, or that I need more exposure and research before continuing - I don’t think of them as being given up on, just long-term projects. So far these are mostly all script faces - script type is purity within chaos, referential derivative with unique appeal, it must be original and I don’t yet have all the pieces to the knowledge puzzle to complete one.

Do you have any favorite type designers or foundries?

Oh wow, there’s too many to mention haha, but favorite designers currently are:

4. Jonathan Hoefler & Tobias Frere-Jones, Jessica Hische, Erik Spiekermann, Louise Fili, Gerard Huerta, Jeremy Dooley. Foundries: Hoefler & Frere Jones, insigne, Fontfont, LetterHeadFonts. com, Monotype, to name a few.

What are your thoughts about the graphic design and font industry?

We all need to change with the times, but I’m a staunch believer in doing something you love, well; as opposed to being a jack of all trades. I am 100% against spec-work, crowd-sourcing, and design contests for anything other than a charity. As for fonts, I’m


“Making words with your characters, and it working visually, legibly, and strikingly. The next most rewarding thing, I think, would be seeing a typeface I made used for something published. That day I’d celebrate.”

discovering that this little industry that is very niche, is not so small, there are many players all vying for jobs, to sell their typefaces, and to make the next big thing. I do it because I love it..

Do you have any words of advice for aspiring type and graphic designers?

For type design, you have to love it, both looking at type, seeing and finding the minute differences and details - (telling apart Arial, Univers, Akzidenz Grotesque and Helvetica is a good start); and taking critiques; as well as patience and perseverance. After you’ve drawn the alphabet and numerals there are as many international characters, diacritics, punctuation marks, and symbols to create It is not a quick process, but one that you will fully own, you made it. Typography will always be a part of our lives. It is ubiquitous, over looked, ignored, praised, loved, hated, and admired. From packaging to street signs, type is used to convey messages, help you find your destination, and at times keep you safe from harm. The fact of the matter is typography is not going anywhere, and Joey Lopez has just arrived. For more info go to:

Portfoilo Summer 2013

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Bringing the characters to life


In animation, the development of the characters and bringing them to life is the key to making a great film piece. This is achieved through different key points in the design, including storyline, body language, realistic interaction, and stylistic approach. When interviewing Fred Vang, he really stressed the relevance of equally distributing the effort to every aspect of the piece. Each part of building a character is as important as the others. Though there is not just one process to character design, the work usually starts with reference to the subject matter in which the story is taking place. Unlike most other fields, the reference can be developed by the animators themselves instead of finding inspiration elsewhere. For instance, Fred explained to me that during his time working for a game design company, Shiny Entertainment, he and his coworkers sparred in martial arts styling to make their own reference to work off of and better understand the more realistic movements to the characters. Achieving realistic movement can be done in many ways, recently the most common of which is a motion capture technique. Motion capture is done by acting out a scene in live action, with the actors wearing special LED suits, which have lights strategically placed in the right points for a camera to pick up the information. The points are then transferred into the computer with an

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Illustrations by Ciro Torres

animating program, giving the animators a stable foundation of movement the use for the character. The movements are refined once a character model is plugged in to the structure, giving a realistic interaction between characters. The body language of a character captures just as much emotion as dialogue and facial expression. The character’s body language gives the characters their dynamic interactions and a clue into how they would act in a real life situation. The realistic interaction between characters is what builds their dynamic, and gives a convincing impression to the viewer for a scene that the audience can relate to.

And finally, the stylistic approach of a character gives appeal to the work and can really make or break the entire piece. When the style of an animated work is too realistic, it gives a harsh look and can risk a poor viewer read. This principle is called the Uncanny Valley, which is the study where personal aesthetic increases parallel to the degree of human realism a character has, until the point where the character looks too human and the aesthetic drops dramatically. Keeping a stylistic or “cartoony� approach can give the characters more of a fun and expressive look.

Summer 2013

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Arts at the Orange County Fair

By Greg Stump The Fair has come and gone, and this year, like every year, it brought food, fun, and inspiration. Artists and crafters from all over Orange County brought in good things to show to the public. The art displays could be seen in the main plaza area, the building across the way from the Hall of Products. The exhibits showed just how creative the people of Orange County can be. No county fair is complete without good food, and the OC Fair had a great display of food — not only fried foods, but also the culinary displays. Canned vegetables, cakes, pies and even homebrewed beers were judged and on display. Showing how food can be made into art, there were a few demonstrations on creating artwork with food, such as Chef Ray L. Duey, who created sculptures with fruits and vegetables. There were displays on different types of foods, such as chocolate, which goes back to ancient times. The exhibit goes from ancient Egypt to the modern day Hershey bar. There was also an area where the fair had a competition for table setting, where tables were set with different themes to them, and menus that were specific to the setting. Some of these tables had just plain fanciness to them, but others had very specific themes, such as events like Chinese New Year, and books like Alice in Wonderland by Lewis Carol and The Hunger

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Games by Suzanne Collins. Just goes to show that culinary arts aren’t just about the food, but also about the setting. When you think of county fairs, arts and crafts also come to mind. There was the typical stuff that you think of, such as quilting and clothes, but there was also dollhouses, jewelry and sculptures. Woodworking is another of the displays that the fair has to offer. Not just tables and chairs, but also clocks, dressers, vases and even guitars, both acoustic and electric. Some of them were pretty

creative, such as a clock shaped like a violin. What’s cool is that none of the crafters used laser cutters. One area of the fair that everyone should see is the area where the paintings and photographs are. There was a wide variety of different subjects, everything from nature to pop culture. In one area, there was a group of paintings that juxtaposed pop culture icons with a postapocalyptic slum setting. Part of this was a group of three paintings that showed that

the reason the Jetsons took place in the sky was because the ground was so littered with garbage, saying that the Jetsons predicted WALL-E. In that same area, there were two models of slum town: one that had the classic Disneyland sign, and another that had the McDonald’s sign, and both had various happy meal toys that were creatively placed within the model. The toys in the model were from from franchises such as Disney characters, Spongebob Squarepants and Sesame Street,

perhaps making a statement on consumer culture. All around, you could see loads of creativity. If you got to go to the fair this year, then you more than likely saw many of these great exhibits. If by chance you missed the fair this year, there will be another chance to see even more great creativity at next year’s OC Fair. Who knows? Perhaps you’ll see artwork by fellow Art Institute students.

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Strictly Cassette

Strictly Cassette is website dedicated to strictly hip hop. Owner and a student of graphic design at AIoC, Mark Bijasa, spends his freetime not only creating J-Cards (cover art) for cassettes but all things design. Some of Mark Bijasa’s feats include being noted in Time Magazine.

What makes Strictly Cassette so exclusive?

Strictly Cassette is basically a website dedicated to a small but growing niche of music fans. Hip Hop Fans. My site is responsible for the resent resurgence of the cassette format in the Hip Hop genre. I have articles, reviews, interviews and photo images of cassette tapes and original artwork. I’ve interviewed artists who have recently released exclusive music on the cassette format.

How did it become so popular?

I’ve been collecting cassettes and old school boomboxes since the 90’s. I started posting images on Instagram last year and next think you know…I’m getting follows and likes from Slick Rick, Xzibit, DJ Rhettmatic, Mase of De La Soul and others. I started a blog and used my writing and graphic design skills paired with my 3,000+ cassette collection. The rest is history.

From Instagram, we saw that you had an article about Strictly Cassette in TIME magazine, how does it feel to be the most popular kid in school?

I can’t really explain how all that manifested but it feels good to know that my hard work was recognized and allowed to shine on such a huge platform. It inspires me to keep working harder.

Who are the people buying tapes these days?

People who grew up on them are the ones revisiting them. People overseas. Boombox collectors. People are dusting off collections and pulling out long lost mixtapes and revisiting music exclusively on the tape format. There’s tons of stuff that never made it to MP3’s. People love the exclusivity of the tape format. You need to dig up a tape player to listen to it. It challenges the listener.

Where is your fan base coming from?

Everywhere. Especially overseas and purists who love that analog sound. It’s always growing. New York, Texas, Canada

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1. 4.



Boombox Stamp Digital Message Making with Illustrator Rudy Gardea


Destruct - The Vibe Tape. Strictly Cassette first release

3. Time Magazine August issue feature on History of Cassette, pg 56

and Germany is probably where most of them are coming from. California is big too.

How do you get interviews from artists? It’s a mix between me reaching out or people hitting me up. One of my favorite interviews is with J-Swift (Producer/DJ of The Pharcyde.) I pretty much hit him up, he checked out the site and liked what I was doing. It just grew from there. I try to stay up on all the new artists dropping exclusive cassettes but its hard to keep up.

I heard you have a

huge collection of tapes, what is your favorite ones?

Anything from groups like Gangstarr, A Tribe Called Quest, De La Soul, The Pharcyde, Pete Rock & CL Smooth stuff...Native Tongues. I have most of the full albums, maxi-singles and cassingles...

has played a huge role in my life. From B-boying in the 90’s, Graffiti, Freestyle Dancing, Djing, making beats...I dabble in it all...SC is my contribution to the Hip Hop fabric and I’m glad to share that with the world...

Taped Up In collaboration with Jerry Pham Journalism with Scott Underwood


Will Strictly Cassette still be a at home gig? Or will you eventually move to bigger things? I think Strictly Cassette will always be around to help spread the awareness of the roots of Hip Hop Culture. Hip Hop Culture


To follow Mark Bijasa, check out his website at: Interview by: Jerry Pham

Portfolio Summer 2013

Limited Edition Guru Propaganda Poster. With limited edition Cassette. Lost tracks from legendary Guru of Gangstarr. (RIP)

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Chef Ryan Wagner

An interview with Chef Ryan Wagner by Jerry Pham, John Cano, and Gregory Stump.

Where in the industry have you worked?


Chef Wagner demonstrating to the class

Starting when I was 15 I worked in restaurants for about 6 years. Many of those were small owneroperated shops and some were new restaurants that I got to help open. I went to culinary school when I was 20. After school I got into event catering. I eventually opened my own catering business in LA. Along the way I worked at numerous businesses and opened a few others as a partner.

How has becoming a chef influenced your day to day?

Cooking and eating is a part of everyone’s life. When you spend your life learning about cooking, tasting food critically, working in kitchens, etc. you tend to relate those daily cooking and eating experiences to your professional life. When I go out to eat I notice the kitchen setup. I have an appreciation for the work that goes into preparing and serving my meal. I’m probably more critical about food and service that isn’t up to par.

What are a few important basic techniques that should be mastered when becoming a chef?

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Knife skills are number one. Without good knife skills cooking would take too long, results would be poor, and you might even lose a finger or two! I’d say heat control is number two. It takes a good deal of practice to learn how to apply heat to food properly, especially when we’re talking about sautéing. The ability to

do this right can mean the difference between a moist tasty finished product and something that is dry and perhaps burnt.

What was your biggest mistake when you were brand new chef? Not tasting enough. I think I threw too many ingredients into my food and didn’t focus enough on how each ingredient was affecting my dish.

What are some tips to help with time management?

Learn to multitask. Make a prep list ahead of time so you have your brain wrapped around everything that needs to be done. Sort the list with the items that take longest at the top. Choose a few items at once, mixing it up with items that can cook without much work from you, like a pot simmering on the back burner, and those that take more hands-on work, like knife cuts. Always be doing at least three things

How would you do stay educated about new culinary trends?

Mostly I just talk to people. I work around tons of other people who are passionate about food. It’s easy to hear about what’s going on in the industry. And like anyone, my RSS feed and reading materials in general are focused around what I’m most interested in, food.

Around school, we’ve noticed that you teach a special workshop for molecular gastronomy, How did you become interested in molecular gastronomy?

How big of an impact do you think molecular gastronomy will have on the culinary world?

I think it will always be a niche. It’s a fun playground for cooks, but traditional cooking has been around too long to be replaced by modernist techniques.

What goals or standards do you have for new as well as current students?

My goal is 1.) To get them to have a thorough understanding of the very basics of cooking, and 2.) For them to know what it’s like to work in this industry. Cooking is a very rigorous and sometimes a stressful profession. I want them to know that, and ideally to experience that before going into the industry. My expectation is simply that they be 100% committed and eager to learn. This industry demands an extremely high level of commitment.


Chef Wagner preparing for dinner.

Honestly, I’m not all that interested in it. I’ve dabbled in it mostly because students have asked for workshops on the subject. There are a couple tools I like to “play with” that are commonly used with the MG folks, like thermal circulators and whipping siphons.

How does molecular gastronomy work?

That’s a question as big as “how does cooking work”. I’m not sure I can answer it. A common distinction between what some people call molecular gastronomy and traditional cooking techniques is that MG aims to very precisely control all of the variables that make up cooking to create perfect results with a great deal of consistency. Traditional cooking depends a big more on the cook’s senses.

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Q&A with Greg Owen

& In Industrial Design students learn to balance aesthetics and engineering as they develop a product and see it through to its manufacture using specialized software programs.

Greg Owen By Erin Simon

Ever since he started down this road of design, he has been constantly improving. His inspiration fuels his desire to continue creating and driving forward. He is excited to continue his journey into the professional world as an Industrial Designer. Greg Owen is in his final Quarter hear at the Art Institute of Orancge County and in this interview the Industrial Design student talks about his knowledge, influences, and what life will be like after graduation.

Why did you decide to choose Industrial Design for your major and/or career? Industrial Design just made so much sense for me as a career. I have always been into building models, sketching, and painting. I was never one to get good grades in school, but when the classes are about design, it all comes naturally to me.

Did you already have some knowledge of Industrial Design before coming here or did you learn them here? Before I came to AIOC I didn’t even know what Industrial Design was. I originally wanted to major in Graphic Design, but after listening to Alan Cusolito,

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Portfolio Summer 2013

Sketch of the frame bag showing how it looks when opened and closed.





The finalized digital concept showing the colors of the frame bag.


4 (our old Academic Director) talk about what Industrial Design was, I knew it was for me. As far as skills, I had to learn a ton here. I could sketch at an amateur level, and had some basic design skills, but getting to where I am today was a lot of hard work.

Are you capable of developing concepts with a strong idea of how they might be produced? I would say I have a basic understanding of how my products would be produced. We do learn about production processes like injection molding,

casting, and milling, but you will never fully understand the production cycle until you are forced to manage a product through it.

A photo of Greg making the final touches to the final concept of the bag.

and using the 3D printer. You can reach a much more precise level of accuracy when it comes to the detail of the model.

What materials are favored amongst Industrial Design students?

Are you capable of understanding, selecting and implementing different production methods?

Every student has his/her preferences, but there are some materials that you tend to see used more commonly. Wood is obviously very commonly used among furniture designers. Some people love the foam and diuretic approach to modeling. I personally have found a love for 3D modeling

Understanding production methods is the easy part. You can learn about them in class or just watch How its Made for a week. Selecting which production method should be used is a little more difficult, especially as a student. We generally have very little experience with the production

Portfolio Summer 2013

Greg trying out his design using it as a small backpack for on the go.

The final product in use for what it was designed for to be used on a bike.

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Q&A with Greg Owen

Headphones detech from band with push release button on the side.



cycle. All of this is learned in the first few years out of school, or in an internship if you’re lucky.

What is your favorite aspect about designing a project?


A foot folds out from the headphone to form a stand and makes a small speaker.

Final sketch drawing of the Bots headphones displayed in color.

Three final sketches of the overall view of the Vans Race Shoe.

Final digital concept of the Vans Race Shoe.

Are you capable of developing concepts with a strong idea of how they might be produced? I would say I have a basic understanding of how my products would be produced. We do learn about production processes like injection molding, casting, and milling, but you will never fully understand the production cycle until you are forced to manage a product through it.

I personally love the social aspects of design the most. Collaborating with like minded designers to solve a problem, sketching out your ideas and giving out feedback, running into walls, thinking creatively to overcome those obstacles, these are the things that continue to pull me back day after day.

Are you capable of sketching, modeling and prototyping your ideas physically and digitally? Yes, in our program, sketching

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comes first. You must have a good grasp on what this product will look like before you attempt a model. We then learn about sculpting in foam, trying to understand how to take our product from sketch to 3D (which is the most difficult part). We finally learn about 3D modeling programs like SolidWorks and Rhino3D. These programs are easy enough to learn, but you never want to use them as a design tool. You design on paper, and use SolidWorks to realize your product in 3D.

What do you believe makes a good designer stand out? I believe a good designer is social and competitive. He/ she should be eager to solve problems, and constantly be trying to improve and one up their peers. A good designer is always on top of new trends and styles. Design is not just a career, but is a lifestyle.

Who are some of your influences (in industrial design) and why? Honestly, most of the people that REALLY influenced me as a designer are other students and alumni that helped me through

my time at AIOC. Our upperclassmen are awesome about helping the younger students with whatever they need. From learning how to use shop equipment, to design feedback for whatever you’re working on, some people will help you with anything. There are a few people that I really consider to be my mentors, and I wouldn’t be where I am today without them.

What type of companies specifically are you looking to work with?

to go through. It starts in the fall and I am really excited and hoping that everything goes well. After that I want to work for a small design firm where I can get a wide variety of work experience. Working for firms really opens up your opportunities as a designer because of the large breadth of responsibilities you are forced to take on. For more info check out Greg Owen’s Behance page.

Right now I am waiting on an internship with Vans Footwear

Creativity. Innovation. & Critical thinking. These qualities define form and function of products and systems, balancing the needs of the user with the capabilities of industry.


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Busting the Myth About Internships


There are those that look at “ IT WON’T FIT internships and think of Andrea Sachs from The Devil Wears Prada and the humiliating treatment she undergoes via her boss Miranda Priestly. Thoughts of numerous coffee and errand runs come to mind, with little room for actual work to be done. Okay, so maybe that’s on the extreme side, but some of the comparisons still stand. Internships are a proven way to gain relevant knowledge, skills, and experience while establishing important connections in the field, and yet there are many in our school that have not taken the opportunity to seek out their own. Many factors come into play: time, money, even simple fear and anxiety. I hope to bust some of the myths and rumors revolving around internships to encourage more people to seek out a truly rewarding experience.

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Portofolio Summer 2013

MY SCHEDULE.” The truth is, many students at AI are balancing a full plate, with a full-time course load and sometimes a full-time job to go with it. It’s natural that there would be some concern over fitting an internship into an already tight schedule. Though internships are essentially another job, many places are very flexible about the hours they’ll offer. At my own internship, I work 3 days, 24 hours a week, while a previous intern at the same location worked 1 day, 8 hours a week. Another student I know, who works part-time and goes to class full-time, comes to her internship four times a week for about four hours a day. Like any other job, the best way to find out what they’ll offer is to ask.

“ IT’S UNPAID.” “I might as well wait to get a real job instead of spending that time working for free.” While it’s true that many internships are unpaid, there are also plenty out there that are paid, usually between $10 - $14 an hour. Sometimes the unpaid internships will eventually progress to a paid internship after a probation period has ended, if not a part-time or full-time job. In recent years, unpaid internships have come under fire with a recent lawsuit filed against the film Black Swan. Two interns felt they were unjustly compensated for the work they did on set, which included some “stereotypical internship work” like getting coffee and taking out the trash. The court ruled in favor of the interns, stating that the work experience was not enough

compensation for the work they put in, which would otherwise be paid to an employee.

“The court ruled in favor of the interns, stating that the work experience was not enough compensation for the work they put in...” Since then, many places that offer unpaid internships are reevaluating their compensation. Unpaid interns everywhere are coming out of the woodwork, reevaluating their own self-worth and gain. Students are petitioning against their schools from listing unpaid internships. With that said, there’s a fine line between being humble and getting what you feel is due. Make sure to have a good long thought about it before demanding extra payment for your work!

“ IT CAN’T GO ON MY RESUME.” All work experience related to a particular internship or job can be included on a resume. As a student, relevant coursework, extra-curricular activities, community service, volunteer experience, and previous internships and/or jobs should all be detailed on your resume. Employers want to know if you possess the relevant skills and experiences, not how much you were compensated. With those factors in mind, now you can decide for yourself whether an internship is right for you or not. While I strongly encourage any student to seek an internship, there are individual factors that go into making a decision, and perhaps now, you’ll be better prepared, and equipped, to make it.

Portfolio Summer 2013

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Fero maximus. Omnimus ut is dior

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A with Von Glitschka BY TOKUNBO ABUKA

What area of Graphic Design would you say is your main focus or that you work on more than others (Illustration, Photo Editing, Typography, e.t.c.)?

Von Glitschka, Illustrative Designer Glitschka Studios

Von has worked in the communication arts industry for 22 years. His work reflects the symbiotic relationship between design and illustration. He now refers to himself as an ”Illustrative Designer.” In 2002, he started Glitschka Studios, a multi-disciplinary creative firm. His exuberant graphics have garnered numerous design and illustration awards He has appeared in a vast array of publications.

Brand Identity. All of my work has an illustrative flair to it, though.. Within brand identity I do illustration, typography, character design, etc. What drew/draws you to this area of Graphic Design? “Punny” that you ask. Drawing drew me. Art. I’ve drawn since I was a little kid and I draw every day in context of my job now. What would you say it takes to be good at what you do? Designers need to draw, period. If you don’t, you automatically limit your capacity for certain types of creative work and your depth of exploration. Are there exciting projects you are currently working on and what inspired you to get involved in them?

Are there endeavors you are looking forward to accomplishing in the near future? Perhaps in the next year or two? I have a few Kickstarter ideas I’d like to do. What advice would you give aspiring students following in your footsteps? Draw. Never stop drawing. Be a good thinker, be curious and consume knowledge outside of our industry. That will fuel your creativity. Have fun, don’t worry about failing. We all do crappy design at times, just don’t make it a habit.

Work on some fun illustrative work for an ad campaign and enjoying the process of creating courses for Lynda. com since i get to write scripts, art direct and do production related ideation for the video shoots too.


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Von Glitschka Interview

Von Glitschka


Von Glitscka works at design firm, Glitschka Studios as principal.. The firm assists works across the globe with ad agencies, design firms, and inhouse corporate art departments.

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Glitscka gives presentations about design and creativity. Identity, and marketing. He is a digital illustration adjunct professor and has written several books.

AT&T Linears Project: AT&T Linears Client: Liquid Interactive Art Director: Kelly Planer

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Cofee Packaging Design Project: Cofee Package Design Client: Landor Associates Gevalia Kaffe Art Director: Michelle Solie

Engaging Design Project: Annual Report Graphics Client: Old Republic Title Art Director: Michelle Solie

XGame T-Shirt Project: XGame T-Shirt Design Client: ISX Scoring Art Director: Brian Izenson

Promotional Logo Project: Promotional Logo Client: Lorain County, Ohio Art Director: Barb Bickel


PG 26

Gastro Pubs

Work can come from the most unexpected places. You may not think of a Gastro Pub or the restaurant industry in general if you aren’t in culinary, but maybe you should think again. I initially started writing this article with the intent of spotlighting the trend of the “Gastro Pub”. What I ended up covering is not only the growing trend in Gastro Pubs, but what you can do to get some work out of the local restaurant craze that is springing up all over the country.

The Gastro Pub has become a staple in casual/fine dining in the lastdecadeorso.WithGastropubs popping up across the country it has not only become the trendy thing to do on a FridayorSaturday night out, it has also managed to get the name Gastro Pub black balled from several Chefs lips. While the Gastro Pub may no longer be the name of the hour, the formula for running a trendy bar with good food, drinks and atmosphere formed at the peek of the Gastro Pub trend is being utilized over and over again with winningresultsalmosteverytime. It’s hard to imagine a combination in dining and drinking that could bemoresuccessfulthantheGastro Pub. For starters the ancient art of beer crafting is making it’s way backinabigway,microbreweries, seasonal blends and hybrid beers have been gaining ground steadily in the market for the past 10 years or so. This alongside a growing newly reignited interest

Chapter One - Santa Ana

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portfolio summer 2013

in the development ofambiance and atmosphere in architecture, industrialandinteriordesignhave allhelped to fan the flames of the GastroPubcraze.Combinedwith good, wholesome food locally grown, sold and skillfully crafted classics on the bar menu, like

The Breslin - NYC

Mac n’ cheese with white truffle oil and duck fat fries, all makes for an easy night out with friends sharedoverdeliciousfood.Crafty cocktails with fun names like “The Bee’s Knees” from the start of Prohibition are back in a big waycreatingjobsfor“Mixologists”.


Culinary students have the widest range of opportunity in this industry. There are new restaurants opening their doors daily. Lots of which are located in the coolest cities in the world.


Interior Design students graduating may want to look into design companies that focus completely on the hospitality side of things.


Graphic Design students have a wide range of opportunity in the restaurant industry. Menus, logos, identities the sky’s the limit.

Beautiful warm decor, no doubt reclaimed from an all but forgotten barn somewhere in Idaho has found it’s way into your local bar to envelope you in its warmth and exo friendliness. What,youask,couldthispossibly have to do with a design school? Well, for starters something that seemspurelyculinaryreachesits long trendy fingers into several aspects of the school we attend, andthemajorswehavechosento dedicate our time and hopefully lives to. In the last paragraph I have cited 3 majors (Culinary, Industrial Design and Interior Design) that people in this school are working towards a degree in. What I did not mention but is

equally important in its validity arethefollowingmajors:Graphic Design,someoneneedstocreate the logo, branding, menu, and any other marketing collateral that goes along with said trendy establishment. Did I also neglect to mention that most of these restaurants have web sites that not only need to be designed, but also maintained. Then there is the need for front of the house management, no restaurant or bar is capable of running day to day operations without a manager. I point all of these facts out for many reasons; the most important of all is that there are many opportunities for students at this school. Although this may

be the obvious choice for the Culinarydegreesotherstudentsin allaforementioned fields should take the time to think outside of the ad agency or design studio. Maybe think about what kind of opportunitiesexistintheeveryday places we spend our time and money in/on. Surely not every momandpopbar/restauranthas the money or the means to hire a professional studio to create their logo and menus, but they may have the money to pay a freelancer just starting out their career.Solook,don’tsellyourself or your imagination short, look into different trends for career opportunities, you never know what you might find.


Restaurant management students will obviously be pursuing careers in this field. The Gastro could just be a more creative avenue to go down.


Industrial Design students have a huge base of potential clientele. The Restaurant industry is constantly changing with material trends & overall fabrication practices.

portfolio summer 2013

PG 28

Learn How to Craft Like a Pro Gettin’ crafty with John Cano

he importance of T propper cutting and gluing is a a skill

that can be easily overlooked or not fully understood. In a series of videos I hope to clarify, educate, and inspirer new ideas in how using cleanly cut materials can breathe a new level of professionalism to your work, and presentiations through proper teqchnique.

Materials For this project we will need the following: Exacto blades Exacto Metal straight edge Pencils Spray mount Bone folder

Bristol board Rubber cement

Step 1 Simple yet over can be overlooked but, remember to CLEAR YOUR SPACE!


PG 29 Portfolio Summer 2013


Step 2 When working it is important to keep the tools that are needed in close proximity. This will help with work flow and keeps your area orginized and neat.

Clean Work Space!


Step 3


Create a layout. Print in reverse and spray mount to the reverse side of the bristol board. It helps to keep everything squared as it will help with keeping lines straight and will help with creating the least amout of wasted board.

3. Create a design!

Step 4 A crtitical step in the process, cutting. There are some simple ideas that go behind properley cutting our design out. Always remeber to measure twice cut once. You should always cut toward yourself. DONT be afraid to STAND UP. Apply a downward preassure, but let the

blade do most of the work, it should not be straining to cut. Do not be afraid to cut over the same spot multiple times t o get through the board. Also dont forget you can move your board around to continue cutting toward yourself.

4. Apply light preassure and move around!

Step 5 Gluing is an equally important step as cutting. We want to create a clean looking design without leaving any noticable traces of glue. Patience will be your friend, apply the a light coating of rubber cement to both tabs and allow the glue to dry a bit before attaching the


pieces together. Line up the edges to create straight lines and sharp angles.

Glue with caution and keep materials clean!

Portfolio Summer 2013

PG 30

Mobile 2.0 Student Portal

The Mobile 2.0 Student Portal BY TOKUNBO ABUKA

*Please note that mobile users still have the option of clicking on “View Full Site” to see the full version of the student portal.

PG 31

AI students now have the option of logging into a mobile version of the student portal, on any mobile device. According Portal Content Manager, Steve Shandor, “From now on, students heading to the [Student Portal Site] on mobile devices, will be given the option of logging into a streamlined version of the site, designed for mobile users.” Shandor reaveals the steps to navigating around the site.

LOGGING IN On any mobile device–– mobile phones, tablets, etc, go to a webpage and enter “https://m.” in the address bar, to get on the Student Portal site.. You will be given the option of logging into a streamlined version of the student portal, designed for mobile users.” You would be directed to the log in page on the site.


Please take time to explore the mobile version of the student portal to see everything that is available on this version of the student portal.




After logging into the mobile version of the student portal, students will be taken to the “My Classes” section .

Easily read and respond to discussions. The “My Responses” tab is an optimized view to only show you the most important discussions first.

“News” will show a list of campus news stories that matches the news on the full site version of the portal. Tap on a headline to read the full story.



Class location and meeting information is displayed prominently so students will know where to go. From “My Classes” students can tap the icons to find out about upcoming Assignments, What’s New or follow Discussions.

The “School Calendar” provides all the events from the calendar on the full site version of the student portal, in a list format.

For features like making payments or checking your student email, you will still need to visit the full site version of the portal.

Additional features of the mobile site can be found by tapping the Menu icon in the upper left-hand corner. From here, students can view “News”, the “School Calendar” and even submit “Feedback” to the mobile site team.


PG 32

Students at Work

Industrial Design

Students @ Work


Clilck/tap on each course to be directed the course description page

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Digital Film/ Video Prod.

Game Art & Design

Media Arts & Animation


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Students at Work


Graphic Design Fashion

Clilck/tap on each course to be directed the course description page

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Interior Design


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Ai Student Artwork

PG 37

Portfolio Summer 2013

Portfolio Summer 2013

PG 38

Design Team Final 2  
Design Team Final 2  

This was a homework assignment for our entire Design Team 2 class.