2020 Annual Report by Larissa Long

2020 ANNUAL REPORT

TABLE OF CONTENTS

3/ STATEMENT OF PURPOSE

16/ ICE RINK

4/ LETTER FROM THE GM

17/ ORG CHART

5/ LETTER FROM EPFD

18/ FINANCIAL OVERVIEW

6 / EPFD BOARD BIOS

19/ PARTNERSHIPS 20/ OPERATIONS

8/ FACILITY OVERVIEW 9/ ARENA EVENTS 10/ LIVE OUT OF THE ARENA 11/ CONFERENCE CENTER 12/ SILVERTIPS 13/ MAINTENANCE 14/ COMMUNITY INVOLVEMENT

Angel Of The Winds Arena

21/ ENGINEERING 22/ TICKETING 23/ SPECTRA FOOD SERVICES 24/ DIGITAL MARKETING 25/ PUBLICATIONS 26/ TESTIMONIALS 27/FUTURE OUTLOOK

Statement of Purpose The venue mission statement - “To consistently be the perfect partner, through the provision of flexible gathering spaces by an award-winning team dedicated to delivering extraordinary fan and client experiences.” Angel Of The Winds Arena is committed to offering a diverse range of first-class quality entertainment, while providing exceptional customer service and giving guests memories to last a lifetime. Angel Of The Winds Arena is the premier live entertainment facility in Snohomish County. With annual events spanning all genres, from family shows and sporting events, to concerts and trade shows, the venue serves an integral role in attracting visitors to local restaurants and retail, in addition to making downtown Everett a vibrant place. Angel Of The Winds Arena is managed by Spectra Venue Management, an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Angel Of The Winds Arena Your Sports and Entertainment Xperience

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LETTER FROM THE GENERAL MANAGER On behalf of Spectra Venue Management and the staff at Angel Of The Winds Arena, it is my pleasure to present to you our 2020 Annual Report. The year started very positively as we continued to build upon our wildly successful 2019 with an exciting calendar of upcoming events. We hosted the USA vs. Latvia tie of the International Tennis Federation Fed Cup and welcomed a sold-out crowd of fans from around the world to witness two days of incredible tennis. Spectra Venue Management has a long history of working with the US Tennis Association (USTA), and through that relationship as well as close collaboration and partnership with the Snohomish County Sports Commission and the City of Everett, we successfully won the bid to host the event and by many accounts held the most successful event in US Fed Cup history. The Everett Silvertips continued their streak of earning a spot in the playoffs in each year of the franchise’s existence and were challenging for first place in the entire Western Hockey League. We applaud not only their on-ice performance but also their staff’s efforts to continue increasing attendance and the number of season ticket holders. As the COVID-19 pandemic impacted the world in March, the Silvertips season was cut-off before the playoffs and events such as Cher, Cirque du Soleil and more were cancelled. While the health impacts worldwide were profound, and we were unable to conduct our usual business, I am incredibly proud of how our Spectra team at Angel Of The Winds Arena pulled together and devoted our efforts to helping the community. In partnership with Snohomish County, we opened our two arenas in April through June to house a quarantine and isolation site. Our facilities and operations teams were instrumental in operating the site and providing conditions to house members of the population who were without other options to quarantine. We also worked with the Snohomish County Superior Court to provide an appropriately sized space to allow for the distancing required to conduct juror orientation. By creating a space like this, the Superior Court was able to catch up on their caseload more quickly than other jurisdictions. There were countless other community initiatives we were involved with throughout the year and we are pleased to highlight them in this report. The Everett Community Ice Rink was forced to close at two different points throughout the year and continuously adapted its operations based on current guidelines. Thank you to our staff, coaches, volunteers and players for being nimble as check-in and on-ice procedures changed. Through these efforts, we were able to provide an outlet for youth and adult skaters and hockey players to stay active on the ice. Although typically our marketing and sponsorship sales initiatives involve events and activities taking place at the facility, our staff produced live streaming shows and increased the reach and exposure of our shows by developing a Spectra Streams committee and marketing the events through other Spectra-managed facilities. These streaming shows as well as several other initiatives documented further in this report gave entertainment to our fanbase and provided exposure to our sponsors and partners. The commitment of our partners was appreciated this past year more than ever and we are pleased to have strengthened our relationships with so many of them. Throughout the year, our staff collaborated with other Spectra colleagues and utilized Spectra’s Together Again reopening guide to develop our site-specific reopening plan. In accordance with this we upgraded our air systems with the support of Snohomish County. Our building and staff are ready to welcome back fans as soon we are able! The challenges created by the pandemic required a reduction in our staffing, and we unfortunately lost several amazing team members. We hope as activity picks back up that many will be able to return and thank them all the commitment they had to this building and positive effect they had on our team. I’d like to extend my thanks on behalf of our entire staff to the Everett Public Facilities District Board of Directors for the trust it continues to place in Spectra to manage its facility, and specifically given the challenges faced this year, the advice and support it provided. I would also like to express our sincere appreciation to Mayor Franklin and the Everett City Council, Executive Somers and the Snohomish County Council, the Snohomish County Public Facilities District, community partners, and local residents for their consistent support. Angel Of The Winds Arena, Edward D. Hansen Conference Center, and the Everett Community Ice Rink have weathered a challenging year, but our entire Spectra team is engaged and excited for what is to come. Sincerely,

COREY MARGOLIS GENERAL MANAGER Spectra Venue Management Angel Of The Winds Arena

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LETTER FROM THE EVERETT PUBLIC FACILITIES DISTRICT

The Everett Public Facilities District is pleased to bring you the 2020 Annual Report, once again working in partnership with Spectra Venue Management and Spectra Food Services. As most people experienced, 2020 had its challenges, however, the Everett Events Center took the opportunity to showcase our strengths and love for our community. We loved to watch our staff enthusiastically take on the challenge of 2020 by using this time to make needed upgrades throughout the facility that are more difficult to do during open times. They also found creative ways to continue to engage with our guests both online and through community service. The year started out with a bang, as we presented the largest tennis event in Washington State history, the Fed Cup. The event was a huge success bringing in attendees worldwide and giving our beautiful city of Everett the opportunity to show off its booming downtown. Mayor Franklin attended as a guest of honor along with diplomats from all over the world. We would like to congratulate and thank the Everett Silvertips for having a tremendous season and winning their division. Although the Seattle Storm was unable to play in our arena in 2020, they are going to continue with us in 2021 as the 2020 defending world champions. We’re honored to continue to serve them and look forward to another year with them. We’re excited to have the community back in 2021 however that may look. Just know your safety is our top priority and we will be ready to continue to provide the high-quality service and space you have come to expect from us. Thank you so much for your continued support throughout all of 2020. Looking forward to seeing you back soon. Sincerely, Gary Weikel, Everett Public Facilities District Board President

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Everett Public Facilities District Board of Directors

Gary Weikel President

Mr. Weikel has served on the Board since 2005. He retired after working for Snohomish County for over 20 years. He was the Snohomish County Executive Director from 1987-2001, Snohomish County Deputy Executive from 2001-2005 and the Snohomish County Special Project Director from 2005-2007. He has also served various organizations including as Chair of the Providence General Foundation Board of Directors, Vice President of United Way of Snohomish County Board of Directors, Vice President of the Washington State Labor Council, and as a member of the Providence General Hospital Board. Mr. Weikel is the Chair and Commissioner for Housing Authority of Snohomish County. Mr. Weikel’s term expires on December 31, 2021. Mr. Dutton has served on the Board since 2015. Mr. Dutton is a Senior Vice-President and financial advisor with D.A. Davidson & Co with 36 years’ experience in the finance industry. He received his Bachelor’s Degree in Accounting from the University of Washington, and received his CWS (Certified Wealth Strategist) designation in 2011. Mr. Dutton’s past public service includes serving on leadership boards for the Everett Community College Foundation, Everett Golf and Country Club, Healing the Children, Snohomish County Red Cross, Imagine Children’s Museum and the Snohomish County Sports Commission. Mr. Dutton’s term expires on December 31, 2022.

Mike Dutton Vice President

Michael Swanson Treasurer

Mr. Swanson was appointed to the Board in 2018. Mr. Swanson is a lifelong resident of Everett, and has served as Vice President and Coastal Express Manager of Coastal Community Bank since 2014. Prior to joining Coastal Community Bank, he was Assistant Vice President and Branch Manager for Union Bank in Lake City and Lynnwood, Washington. Mr. Swanson graduated from Western Washington University with a B.A. in Economics/Political Science. Michael Swanson’s past public service includes positions on the City of Everett’s Board of Park Commissioners and Charter Review Committee. He has also been active with the Everett Boys & Girls Club since 2016. In addition, he has volunteered his time to assist the Economic Alliance of Snohomish County, United Way of Snohomish County, and Port Gardner Rotary. Mr. Swanson’s term expires on December 31, 2023.

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Everett Public Facilities District Board of Directors

Scott Murphy Secretary

Patty DeGroodt Member

Mr. Murphy was appointed to the Board in 2018. Mr. Murphy has been a member of the Everett City Council since 2013. In addition, he is the President of Goldfinch Bros., Inc., a commercial and residential glazing contractor in business since 1892. Prior to joining Goldfinch Bros., he was a Vice President of Finance for Safeco Insurance Company of America, where he held a number of seniorlevel finance positions. Mr. Murphy graduated from the University of Washington in 1984 with a B.A. in Business Administration. He is a licensed CPA and is a member of both the American Institute of CPAs and the Washington Society of CPAs. Mr. Murphy’s past public service includes service as President of the North Everett Little League and the Everett Public Schools Foundation, as well as Vice Chair for Big Brothers Big Sisters of Snohomish County. He currently serves as Board Chair for the Community Foundation of Snohomish County. Mr. Murphy’s term expires on December 31, 2021.

As a retired hospital executive, Ms. DeGroodt brings 40 years of experience in operations management, contract negotiations and strategic planning to the EPFD Board. She has worked in New Mexico, Alaska, California and Oregon. Working in these locations has provided her with a broad range of perspectives on the importance of public facilities and the role they play in creating a vibrant and exciting community resource. Ms. DeGroodt actively assisted in the permitting and building of the Providence Regional Medical Center Everett new tower (opened July 2011) working with City of Everett Commissions and City Council.. Ms. DeGroodt's term expires December 31, 2020.

Angel Of The Winds Arena

Facility Overview ANGEL OF THE WINDS ARENA Angel Of The Winds Arena is a 10,000-seat venue designed and developed by the Everett Public Facilities District and opened on October 4, 2003. Since that day, Snohomish County’s premier sports and entertainment facility has entertained over six million sports fans, concertgoers, graduate’s friends and family, music enthusiasts, and kids of all ages. Most recently, AOTW Arena served as host for Cirque du Soleil, Backstreet Boys, and the world famous Harlem Globetrotters. The arena is also the home to the Western Hockey League's Everett Silvertips.

EVERETT COMMUNITY ICE RINK The Everett Community Ice Rink has hosted over a million people for everything from speed skating to birthday party celebrations. On average, 150,000 visitors come to the rink every year for everything from beginner learn-to-skate sessions to competitive youth hockey tournaments. Open year-round to the public, the Everett Community Ice Rink is an NHL regulation sized rink while offering the versatility to transform its 57,000 square-feet of space to host trade shows and special events.

EDWARD D. HANSEN COMMUNITY CENTER At 11,000+ square feet, the Edward D. Hansen Conference Center is capable of accommodating up to 800 guests. The conference center hosts approximately 200 events annually including many of the community’s prestigious banquets and fundraisers. Local not-for-profit organizations such as Cocoon House, YWCA, Domestic Violence Services of Snohomish County, and Soroptimist International of Everett all held events here during the prior year.

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2020 ARENA EVENTS The year started out strong as Angel Of The Winds Arena hosted the first-ever major tennis event in the State of Washington bringing in attendees from all over the world. The WWE Monday Night Raw was nationally televised from Everett to the world. The pandemic took us for a turn soon after. 2020 gave us the ability to try things we have never done before from virtual to community events.

Fed Cup WWE Monday Night Raw Everett Silvertips COVID-19 Quarantine Site Hot Tub Expo 13 - Live Out of the Arena Live Streams Colin & Brad Yakov Smirnoff Chevy Chase Santa Zoom Calls Kiss

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LIVE OUT OF THE ARENA

As our slogan states, we are the place for sports and entertainment, however, with a global pandemic closing the world down we were not able to deliver our mission in person. As a result, we found a way to create entertainment through virtual events called Live Out of the Arena. The events can still be viewed on our website at https://www.angelofthewindsarena.com/liveoutofthea rena. We held a total of 13 events in 2020 from comedy to music to sports with over 1 million viewers. Angel Of The Winds Arena

2020 CONFERENCE CENTER

In 2020 our conference center turned into a community space for charitable and governmental events Jury Duty Orientation Community Food Bank Bloodworks NW Pop-Up Blood Conation Center Seahurst Electric Arc Flash Seminar Multiple Outdoor Expo Retail Events Salvation Army Toys for Tots Drive and Storage Streaming Event Space

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EVERETT SILVERTIPS The Everett Silvertips emerged from a pandemic that halted game play, practices, and the abrupt end to the previous season for over 12 months to emerge as U.S. Division champions for the 8th time in franchise history. While returning a familiar cast, like the rest of the league, they had to change their day-to-day routine with new COVID-19 protocols, including frequent testing before starting their game day or practice preparations. By the end of the season in early May not only did they torch their way through a shortened 23-game schedule with an incredible 19-4 record, they also came out completely healthy: zero coronavirus cases. Dustin Wolf led the way again as the eventual back-to-back winner of the Del Wilson Memorial Trophy, given to the top goaltender in the entire WHL. Wolf began the season on a blistering pace by breaking the Silvertips shutout record (consecutive minutes) and didn’t allow a goal for three straight games, ending with a record of 18-3 in 22 games, and leading the league in wins (18), minutes (1298), tying for the league lead in shutouts (4), and finishing second in save percentage (.940). Cole Fonstad and Gage Goncalves (Tampa Bay Lightning prospect) shared the WHL’s U.S. Division top scorer award with 34 points, and the Tips had four players – Wolf, Fonstad, Goncalves and defenseman Ronan Seeley – all earn spots on the league’s U.S. Division All-Star Team. The Silvertips scored 91 goals between late March and early May, good for the fifth best offense in the league (3.9) while racing toward the finish line, Olen Zellweger and goaltender Braden Holt grew on the NHL Draft radar, Zellweger earned a gold medal with Team Canada at the Under-18 World Championships, and co-captain Cole Fonstad made the next big step in his career with a tryout contract with the Cleveland Monsters, the AHL affiliate of the Columbus Blue Jackets. For a shortened season that had to be played behind closed doors, it delivered accomplishments worth celebrating all the way into this October, when Angel of the Winds Arena can say “hello fans” again with open doors.

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2020 MAINTENANCE UPGRADES Spectra staff regularly undertakes preventive maintenance and completes other upgrades to extend the life of equipment and ensure the facility continues to have a positive appearance to our guests. As such, a selection of the projects that were completed to this end in 2020 are as follows: Scoreboard hoist inspection / certification – The scoreboard hoist which raises and lowers the scoreboard was inspected and certified Fall arrest system inspection / certification – The fall arrest system that consists of several wire rope lines which riggers anchor to while rigging on the beams was inspected and certified Upgraded the phone system including new phones Fire system annual competency testing HVAC monthly, quarterly and annual maintenance including filter and belt replacement and general maintenance as needed. Installed continuous disinfectant system in the air ducts Ice plant – Oil filters, belts and oil changes. Fluid chemistry maintenance Replaced ice plant cooling tower Backflow preventer annual testing and maintenance Lightbulb replacement and retrofit of numerous interior and exterior lights throughout the facilities to LED Grease interceptors and grease trap serviced Maintenance on trash compactor Emergency generator annual load bank testing Parking lot gate maintenance and repair Zamboni repairs and maintenance – Zamboni preventative maintenance was performed on all three machines according to Zamboni recommendations including daily, weekly, monthly, bi-monthly Walls were patched and/or painted as needed All exterior glass awnings cleaned All entryways and walkways pressure washed The vegetation on Oakes and Wall St. was trimmed back Hockey glass buffed regularly to improve fan sightlines Ice maintenance was performed including depth checks, edging, chipping and brightening up lines, circles and in-ice logos Chair racks – Damaged wheels replaced Carpeting and chairs in the conference center shampooed High dusting performed annually Completed the final phase of the retractable seating replacement Installation and programming of 87 utility sub-metering points Installed permanent rubber flooring in arena dressing hallway and hallway outside of dressing room five

Angel Of The Winds Arena

COMMUNITY INVOLVEMENT

Our greatest accomplishment of 2020 was our community involvement. Instead of allowing the closures to define us, we took the opportunity to use the time to engage in our community. Here are a few of our favorites: We worked very closely with many community organizations, specifically the Snohomish County Sports Commission whom we worked with to secure the Fed Cup. Spectra staff collected food for the Everett community donating to multiple food banks in the area. Spectra Food Services donated food we had on hand to those same organizations. Instead of creating waste during this time, food was put to positive use. Spectra staff also created an in-house food bank in the early days of the pandemic for our out-of-work team members. Spectra staff worked closely with Snohomish County to create a quarantine facility in our arena and ice rink to provide space for those affected by COVID-19 who had no other place to quarantine. The Edward D. Hansen Conference Center became the Everett Bloodworks NW pop-up blood donation center many times throughout the year. Spectra staff worked closely with their team to promote the events to help address the shortage of donations due to COVID. 1,968 patients were directly impacted by the blood drawn at our pop-up center. Worked with local shelter Esther’s Place to help collect donations of food, clothing and money by providing space for them to collect during Bloodworks NW events.

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COMMUNITY INVOLVEMENT ...Continued

Spectra staff produced and promoted free live stream events during the beginning months of COVID-19. The purpose was to lift spirits and keep live entertainment going. One million people were reached and the reception from the local community including facility sponsors was great. Spectra staff and the Everett Silvertips hosted #Goals4Everett, a fundraiser benefitting Volunteers of America of Western Washington raising over $3000 with help of partner BECU. Angel Of The Winds Arena staff utilized the marquee board as a way to spread community messages from graduation congratulations to encouraging COVID-19 safety protocols. Spectra staff worked with IATSE Local 15 to promote the #RedAlert initiative to keep the live entertainment industry and the struggles it has faced due to COVID-19 top of mind. Staff wrapped the building’s exterior masts with red lights, and we posted on social channels as well as the marquee about the initiative. Allocated space in the Community Ice Rink for Paws with Cause to hang artwork made by seniors and youth of pets that are up for adoption to increase adoptions.

Due to social distancing requirements, staff worked with the Snohomish County Superior Court to create a weekly juror orientation site in the Conference Center. This allowed the Court to catch up on their backlog of cases and is scheduled to take place throughout 2021 too. The Salvation Army utilized space in the Conference Center to collect toys for their holiday Toys for Tots program and ran their distribution from the building.

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2020 COMMUNITY ICE RINK HIGHLIGHTS

January 1 – March 14, 2020

Public Sessions Attendance 3375 Stick & Puck Sessions: 344 skaters Figure Skating: 153 Held 30 birthday parties with 389 skaters Hosted 12 groups with 627 skaters Hosted "Date Night on the Ice" in collaboration with Bloodworks NW Closed From March 14 – July 15, 2020, due to COVID-19 July 15 - December 31, 2020 Based on restrictions public skating sessions were not held initially but we offered sessions by membership only, selling 30 individual annual membership passes as a result Held two Learn to Skate sessions with 139 registered Youth hockey had a turnout of 4944 through November as December was closed The ticket office set up an online payment system as we went cashless at the rink.

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ORGANIZATIONAL CHART

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FINANCIAL PERFORMANCE

Approximately $5.5 million gross event revenue lost due to COVID-19 closures $2.2 million event income lost due to COVID19 closures 40% average revenue increase per event from 2019 to 2020 44% increase in direct event income Indirect expenses decreased by $1,027,539

Angel Of The Winds Arena

PARTNERSHIPS

2020 was a hard year, but we’re proud our sales department, headed by the Director of Sales, Kayla Scofield, really helped the ship stay afloat, because of our loyal partners and creativity and collaboration between sales and marketing. The following is a list of some high points to take note of: Renewed approximately 80 percent of contracts up for renewal, with those not renewed expected to return upon activity resuming. Signed on 4 new partners during 2020, during the pandemic. 90 percent of our trade partners rolled over value that was unused in 2020 so we have a chance to use it in 2021. We maintained all of our suite leaseholders. We used makegood opportunities during our Live Out of the Arena virtual events to not only make up for lost assets but to keep contracts active. 30 contracts were kept active due to these efforts alone. Makegood assets included: Local and national virtual events including shows such as Adam Yenser, NFL Alumni Association, Jocelyn and Chris, and a plethora of other local artists and magicians, and talents; "Reopening of CIR" sponsor; Zoom with SantA; Valentine's Day messages on the marquee; Social media "Local Spotlight"; Goals4Everett social media challenge; 8-foot signs and LED's within camera shot for WHL streaming; and signage and exposure around our vaccine site. Aside from makegoods, a title sponsorship package was sold to Crown Distributing for virtual events, specifically Stella Artois who took advantage of the Comedy Fest. Kayla sent out monthly newsletters as well as check-in emails to all partners talking about upcoming events, virtual events, sponsor opportunities, and news surrounding reopening. Constant updates and communication has allowed partners to feel comfortable paying their bills, staying on with us, and exploring different avenues to advertising. This shutdown has helped everyone embrace branding creativity. Closed out 2020 at 88 percent to budget, versus 108 percent to budget in 2019.

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OPERATIONS

Completed the third and final phase of the retractable seating replacement. The new seats are wider, more comfortable and will provide a positive customer experience. The operations and engineering staff disassembled the old seating units and recycled the metal. Rubber flooring was added to the arena dressing room hallway and the hallway that leads to the doors of the conference center lobby. The building phone system was upgraded including new phones. Coordinated site services for a COVID-19 quarantine and isolation site.

Angel Of The Winds Arena

ENGINEERING

Repurposed our 20 old HID arena light fixtures by converting them to LED to provide added light required for the Fed-Cup event. Mounted them on the catwalk above the arena was able to increase the light on the floor by 15%, and was able to reduce or eliminate some dim areas. Replaced the failed boiler supplying the main kitchen hot water with a more efficient model. Converted all the ballroom soffit lights to LED for better light quality and better energy efficiency. Assisted with information and details to update the CAD drawings for our facility. Installed show power electrical circuits in the conference rooms, business center, and ballrooms. Prepped and repainted the brine header for the main arena ice sheet. Installed fences around our heat pump-style refrigeration units on the grounds around the facility and also around the natural gas meter on the South lawn for safety and to prevent vandalism. Replaced all the light tubes above the community rink ice sheet and cleaned all the dust off of the high areas on top of the ducting, etc. Demolished and recycled the old retractable bleachers and assisted with the install of new ones. Installed electrical submeters on all our substantial electrical loads to better track our electrical utility usage. Installed a new evaporative condenser for the ice plant refrigeration system. Installed a continuous air purification system throughout the entire facility’s HVAC ducting.

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TICKETING

Handled all the questions that were coming in from patrons about postponed and canceled events. It was a one-man show for most of the time. The box office was able to move purchasing of stick & puck sessions for patrons to online-only, making it all contactless - from July to Dec there were 2243 tickets sold and revenue of $26,916.00; the box office also set up the ability to reserve online through their memberships. Ice rink members can reserve session times using their membership numbers. 845 reservations were made from Aug to Dec of 2020 leading to a membership increase from 2019. The Everett PFD awarded its Request for Proposal (RFP) for ticketing services to Ticketmaster resulting in the box office changing its ticketing system. Implemented several new computers and printers for the box office and admin support related to Ticketmaster transition. All new access points had to be installed and connected so that the new ticket scanners would work too. New payment processors were implemented through Ticketmaster, learning how to build and create events on the Ticketmaster platform was the highest priority and by end of December, we were able to roll out Ice Rink Stick & Puck session sales for January 2021 and February 2021 onto the new ticketing system with ease.

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SPECTRA FOOD SERVICES

In what will go down as the longest event in my 5 years, Fed Cup not only brought new guests to our Arena, it brought hungry guests. On its second day of entertainment, Fed Cup fans purchased $107K in Food and Beverage giving Spectra Food Services its highest grossing sales since October 2015 for a single day event. In response to COVID-19, a small group of us consisting of Ricky Eaton, Cece Galarneau and myself managed to take the remaining food from our coolers and cook over 40 gallons of soup that we then bagged and froze for Arlington’s Food Bank, providing ready to eat meals for families in Snohomish County. Along with soup, we made 100 Peanut Butter and Jelly Sandwich Kits accompanied with carrots for the Food Bank to utilize in feeding the school district. Other donations included perishable foods to our staff and other non-perishable items to the Food Bank. During the pandemic we took the time to utilize the empty space to complete an in-depth cleaning of all of the surfaces. Looking to 2021 we're preparing the implementation of new touchless transactions as well as mobile and in-seat ordering.

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DIGITAL MARKETING

Digital marketing took on a whole new meaning in 2020. Our entire platform from March-December went digital. We used social media, our website, and eblasts to promote virtual events as well as community service. Increase of Cyber Club database by over 33% by engaging more through social media and decreasing emails out, going from 106,000 to 141,000 subscribers in 2020. We had a Facebook video viewership increase of over 8% from the previous year. YouTube viewership increased 226% from 2019. Instagram followers increased by 33% from 2019.

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IN THE NEWS

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TESTIMONIALS I wanted to take a moment to thank you for the hospitality, support, and hard work related to the 2020 Fed Cup. All the hard work paid off with the result of a great event. I really enjoyed working with all of you! I hope we will be able to work together again in the near future. Best of luck with all your future endeavors!

Outstanding job by you and the AOTWA team yesterday. The plan, one sheet and presentation [for virtual events] provide an excellent foundation for future success at AOTWA, our venues and corporate. Many thanks … looking forward to the journey… Bob Schwartz, Spectra CMO

Mike Mathis, Fed Cup

When COVID hit, the regulations for collecting blood changed and we needed larger spaces. Angel Of The Winds Arena stepped up and because of your generosity, Bloodworks Northwest was able to save up to 1,803 lives! The space you allowed us to use had such a beautiful view! The general manager, marketing department, and facilities team were so great to work with. Everyone was incredibly helpful and had great communication throughout our event. Thank you!

I just wanted to send a little feedback on tonight… Big Kudos to both of you and the arena staff on how the practices were handled. Katrina, the video really helped people understand some of the rules for entering the rink, and I know there are a lot of rules, but you guys gave people a good amount leeway to socialize but still keep distance which kept the mood super light and friendly. The staff was awesome about disinfecting seating quickly and effectively. Carter was great about keeping the mood fun as well (as he does). Christopher, it was also great to see you introducing yourself to parents you didn’t know and making yourself available to answer questions and such… I know this practice was far from normal, but everyone seemed to handle it well, parents and coaches were super apprehensive about all the rules and processes, but keeping cool and light allowed everyone to feel almost normal! Also, the Ice was FANTASTIC. I love when it’s cold and on the harder side. The logo at center ice is awesome, as well as the additional dots for 1/2 Nets, cross ice nets, and the additional faceoff dots for both 1/2 and cross ice games! Those little things make game setup so much easier on us, I for one appreciate the flexibility on those things that really help us out! Thank you, and again I can’t say it enough, Great job tonight! -Tim, EYH parent

Efrain Frias, Bloodworks NW

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FUTURE OUTLOOK 2020 was a very uncertain year. It brought many challenges but also showed us what we were capable of as both a facility and team. 2021 has a much brighter outlook with many events on the horizon from another Silvertips season which we're sure will bring another divisional championship to a full season with the WNBA world champion Seattle Storm. We don't know exactly how 2021 will look but we do know our guests are excited and ready to return. We have already begun implementing safety protocols as well as looking into how other facilities within Spectra have been running their facilities since opening. Looking back at 2020 only creates an optimistic look into 2021 with many possibilities and room for growth and expansion. Our building upgrades will welcome guests back with ease. We're ready to welcome 2021 with open arms!

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THANK YOU!

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