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Larchmont Chronicle

november 2014


Check your smoke detectors when you change clock time


Maven arketing

by Pam Rudy

Offers that are Appealing and Sell! A powerful offer inspires hope and hope is what people buy. You, the business person, are offering a product or service to the reader that will build your business and increase your advertising returns. That is, after all, the reason you are advertising! Make your offer pique the readers’ curiosity. Speak to their self-interests. Create hope that your offer can help them with their needs and problems. Your ad can propose a benefit or reward. Example: “Buy one and receive the second at half price.” Perhaps, you can pique readers’ interest with a free introductory rate or a free trial offer. Make your offer simple, visually stimulating with images that are interesting, appealing to the client’s pocketbook and easily understandable at a glance. Be sure to advertise only ONE offer at a time. When there are multiple offers, it becomes confusing. Also, multiple offers raises suspicion in the reader’s mind. Your offer should address the basic human needs of maximizing your client’s pleasure and minimizing discomfort from a financial, emotional and physical standpoint. As the Holiday season approaches, this is the peak time to market, market, market your business!

Contact Pam at The Larchmont Chronicle 323-462-2241 ext. 11


Remember to vote and enjoy a blessed Thanksgiving with your friends and family!

tors when setting their clocks back. This year alone, 95 percent of the fire-related deaths in the city were situations where households did not have working smoke detectors. Last year, I joined MySafe:LA, Los Angeles Unified School District and the County Fire Department, at a press conference to launch the “Fire Burns. Smoke Kills” Smoke Alarm Campaign. The City of Los Angeles has seen 11 residential firerelated fatalities since January 1, 2014. Let us continue to work together in pushing forward this campaign to educate the public about the critical importance of having functioning smoke alarms in their homes. I encourage everyone to test their smoke and  carbon monoxide alarms as soon as possible and change the batteries in conjunction with changing their clocks as part of Sunday morning’s Daylight Saving Time change.  Need a smoke detector? Not a problem! Anyone in need of a smoke detector can visit any fire station and get a free smoke detector. If you need assistance changing the batteries or installing a smoke detector, MySafe:LA is ready to help.  You can call them at (844) 38-ALARM (25276) to have a representative come to your house, for free.   These smoke detectors are at your fingertips! Most home improvement stores will also carry a wide variety of smoke detectors, including carbon monoxide detectors.  Carbon monoxide is colorless, odorless and tasteless which makes it particularly dangerous. If you do not already have a carbon monoxide detector, you can buy dual smoke and carbon monoxide detectors.



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(Continued from page 1) and to the new owners of Larchmont Deli who have renovated the location and named it Lilly’s Larchmont Café. *** We heard from Peggy Bartnetti that she was one of the comedy acts at the Wilshire Community Police Council benefit at the El Rey. The funds support the cadet program. *** Dr. Michelle Golland told us she is staging an art show benefiting Pitt Hopkins Research on Sat., Nov. 1 at 8 p.m. The show features works by artist Rimas Muna.

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November 22nd is just around the corner and you know what that means— daylight savings! A friendly reminder that the year is almost over. Daylight Saving Time Councilman gives us a Report great opporby tunity to Tom LaBonge tune up our emergency systems at home. As you’re going from room to room changing your clocks, why not check your smoke alarms, too? We all know that emergencies happen anytime, anywhere.  Why not be prepared?  Every year, together with the Los Angeles Fire Department, we ask all Angelenos to check their smoke detec-

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Profile for Larchmont Chronicle

Lc issue 11 14 100  

Local news for Hancock Park • Windsor Square • Fremont Place • Park LaBrea • Larchmont Village • Miracle Mile • los angeles, local news, lar...

Lc issue 11 14 100  

Local news for Hancock Park • Windsor Square • Fremont Place • Park LaBrea • Larchmont Village • Miracle Mile • los angeles, local news, lar...