Community - MD Project

Grosvenor AmericAs | Brand Development

good morning

RECOMME N DE D BR AN D I NG STR ATEGY 1. B u I l D A N I D E N T I T Y A N D ACCO M pA N Y I N G B R A N D T h AT R E S O N AT E S w I T h T h E TA R G E T Au D I E N C E S’ S E N S E O f S E l f, A l I G N S w I T h T h E I R f u T u R E A M B I T I O N S , A N D C E l E B R AT E S T h E I R l I f E S TAG E A N D I N D I v I D uA l I T Y. 2 . C h A M p I O N T h E p R O p E R T Y A N D N E I G h B O u R h O O D BY A M p l I f Y I N G A l l k E Y B E N E f I T S A N D B u I l D I N G O u T T h E “ R E A S O N TO B E l I E v E ” N A R R AT I v E w I T h A j O u R N A l I S T I C A p p R OAC h .

3 . l E v E R AG E I N f l u E N T I A l lO C A l S TA k E h O l D E R S; S M A l l B u S I N E S S E S , A R T I S T S , f E S T I vA l S , TA S T E M A k E R S TO R E I N f O R C E T h E CO R E N A R R AT I v E .

liFe re volve S aroUnD YoU. co n c e p t o n e

LOCAL

CACHET SOPHISTICATED CULTURED CR AF TED

HUB DESTINATION CONNECTED TAILORED AUTHENTIC

Grosvenor AmericAs | Brand Development

inspiration - identity

— EVERY THING YOU WANT WITHIN REACH —

— EVERY THING YOU WANT WITHIN REACH —

— EVERY THING YOU WANT WITHIN REACH —

— FIND YOUR CENTER —

— FIND YOUR CENTER —

— FIND YOUR CENTER —

— FIND YOUR CENTER —

Grosvenor AmericAs | Brand Development

logo

Grosvenor AmericAs | Brand Development

Sales Brochure – newspaper inspired

Grosvenor AmericAs | Brand Development

Brochure Spread

Grosvenor AmericAs | Brand Development

Brochure Spread

Grosvenor AmericAs | Brand Development

Sales Brochure Folder Kit

Grosvenor AmericAs | Brand Development

tote Bag

Grosvenor AmericAs | Brand Development

advertising - Fold out Direct Mail Front

Grosvenor AmericAs | Brand Development

advertising - Fold out Direct Mail Front

Grosvenor AmericAs | Brand Development

Hoarding

intermi s sion

BELONGING cO N c E p t t wO

home locale vibrance casual cool

neighborhood urban

eco chic familiar

inhabit modern life.

TH E

R E S I D EN C E S

AT

8 41 5

FENTO N

S TR EE T

inhabit comfort.

TH E

R E S I D EN C E S

AT

8 41 5

FENTO N

S TR EE T

inhabit luxur y.

TH E

R E S I D EN C E S

AT

8 41 5

FENTO N

S TR EE T

inhabit green.

TH E

R E S I D EN C E S

AT

8 41 5

FENTO N

S TR EE T

inhabit silver spring.

TH E

R E S I D EN C E S

AT

8 41 5

FENTO N

S TR EE T

Grosvenor AmericAs | Brand development

logo

Grosvenor AmericAs | Brand development

sales Brochure

Grosvenor AmericAs | Brand development

sales Brochure Kit & Business card

Grosvenor AmericAs | Brand development

sales Brochure spread

Grosvenor AmericAs | Brand development

floor plans

Grosvenor AmericAs | Brand development

canvas tote

Grosvenor AmericAs | Brand development

Hoarding

intermi s sion

modern cl assic. co n c e p t t h r e e

DECO HERITAGE SUBSTANCE ASPIRING

URBAN

CLASSIC COOL. CINEMATIC SPIRITED

LIVE IN YOUR ELEMENT TH E

R E S I D E N CE S

AT

8 41 5

F E NTO N

S TR E E T

AN ELEMENT OF COMFORT TH E

R E S I D E N CE S

AT

8 41 5

F E NTO N

S TR E E T

AN ELEMENT OF NATURE TH E

R E S I D E N CE S

AT

8 41 5

F E NTO N

S TR E E T

AN ELEMENT OF PRIVACY TH E

R E S I D E N CE S

AT

8 41 5

F E NTO N

S TR E E T

AN ELEMENT OF DESIGN TH E

R E S I D E N CE S

AT

8 41 5

F E NTO N

S TR E E T

Grosvenor AmericAs | Brand development

logo

Grosvenor AmericAs | Brand development

sales Brochure

Grosvenor AmericAs | Brand development

sales Brochure Kit & Business card

Grosvenor AmericAs | Brand development

sales Brochure spread

Grosvenor AmericAs | Brand development

Floor plans

Grosvenor AmericAs | Brand development

canvas tote

Grosvenor AmericAs | Brand development

hoarding

intermi s sion

Life on the move. co n ce p t f ou r

PROGRESSIVE

INDIVIDUALIST

FABULOUS CONFIDENT COOL

FASHION FORWARD MODERN AVANT- GARDE

ASCEND

LUXURY HAS TAKEN A NEW DIRECTION

MODE R N L I V I NG I N T H E H E A RT OF SI LV E R SPR I NG

ONWARDS AND UPWARDS M O D E R N L I V I N G I N T H E H E A R T O F S I L V E R S P R I N G

LIVE ABOVE MODE R N L I V I NG I N T H E H E A RT OF SI LV E R SPR I NG

THE

REST

LIVE NORTH

LIVE BETTER LIVE NORTH MODE R N L I V I NG I N T H E H E A RT OF SI LV ER SPR I NG

Grosvenor AmericAs | Brand Development

Advertising

Grosvenor AmericAs | Brand Development

Advertising

Grosvenor AmericAs | Brand Development

Advertising

Grosvenor AmericAs | Brand Development

Logo

Grosvenor AmericAs | Brand Development

Sales Brochure Kit & Business card

Grosvenor AmericAs | Brand Development

Sales Brochure Spread

Grosvenor AmericAs | Brand Development

floor plans

Grosvenor AmericAs | Brand Development

Stationery

NORTH HOUSE 8 4 2 5

F E N T O N

NOR TH HOU SE D ear Lore m Ipsu m,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas venenatis id lectus sed mal esu ada. Nu nc n isi n isi, venenatis ac accu msan u t, hendrerit po rta tu rpis.

NORTH HOUSE

Fusce s i t amet lac in ia n isi, no n pretiu m metu s. Nu lla fac ilisi. Nu lla m pretiu m o d io et neque sollicitudin, id pharetra augue congue. Vestibulum est nisi, egestas sit amet nisl q uis, co nd imen tu m d ic tu m sem. Sed b ib end u m sit a met velit id po rta . Du is u t

nunc non to rto r co ngu e co ngu e no n ac mau ris. Na m co ngu e pellen tesqu e a n te.

Suspend isse et eleifend est. Nunc molestie mauris leo, non malesuada sapien pretium

at . Proin sit a me t se m ve l e s t u ltri ce s sce le risq u e e t at u rna . Do ne c ve l le o ac ne q u e

NORTH HOUSE 8 4 2 5

F E N T O N

vulputate tinc id u n t.

Suspend isse congue mi et sodales b landit. Cras rutrum arcu quis aliquam pulvinar.

Nul la p re t ium felis eu ultrices vestibulum. Donec ullamcorper pulvinar faucibus.

D uis te mp or va riu s felis, co nsequ at fringilla tu rpis tempo r in . Su spend isse veh icu la

va r iu s sap i e n , u lla mco rpe r co m mo d o u rna au c to r ac . Fu sce vo lu tpat d ia m m i , se d sodal es tellu s dapibu s u t. Su spendisse po rttito r o dio eget dapibu s vo lu tpat. Vestibu -

lum lorem dolor, vulputate eu felis vitae, convallis hendrerit ligula. Vestibulum in ve hi cula odio, no n mo lestie n u lla . Pellen tesqu e u ltric ies, tellu s ad ipisc ing pretiu m p ort t i tor.

Mauris felis b ib endum nulla, quis suscipit lacus tellus in sapien. Fusce mattis vel nibh i d congu e. Maecenas placerat mattis sem, qu is rho ncu s massa . Du is nec metu s

at eros vene natis ve s tibu lu m . Nu lla i n ipsu m d i c tu m , cu rsu s e s t e ge t, pe lle n te sq u e magna.

S i nce re ly,

—

8 4 1 5

F E N T O N

S I L V E R

S T E E T

S P R I N G ,

M A R Y L A N D

T E L :

2 1 2 3 5

+ 1

4 1 0

4 9 3

1 8 5

N O R T H H O U S E . C O M

S I L V E R

J O H N

8 4 1 5 F E N S P R I N G , M A R Y L T E L : + 1 4 J O H N @ H A

— S M I T H S A L E S —

T O N S T E E A N D 2 1 2 3 1 0 4 9 3 1 8 B I T A T . C O

T 5 5 M —

N O R T H H O U S E . C O M

Grosvenor AmericAs | Brand Development

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Grosvenor AmericAs | Brand Development

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GROSVENOR AMERICAS | Brand Development

Hoarding

GROSVENOR AMERICAS | Brand Development

Hoarding

thank you