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Lab Sessions

mega-focused monthly webinars


Session 1

Repurposing your content

and staying classy at the same time


presented by learning experience designer

Larah Ritchie

MindMeldCreative.com larahritchie@gmail.com


where we’re going What is repurposing Reasons to do it Why we don’t How to do it right Tips & tools to get you moving


AAAH! Repurpose things!? What the hell does that mean!?


your content is kinda like

home ground flour


blog series keynote speech one-on-one consulting retreats

one ingredient as the foundation

for many recipes


online workshop ebook or print book membership program webinars countless others

one ingredient as the foundation

for many recipes


Brilliant Examples


Photographers & Artists


You + Me = Us


Why do it?


It’s smart business


Time is precious


Credibility + Accessibility = Trust


Variety is Spicy


Money is necessary. Not evil.


Money is the only way to continue your work.


What makes this feel icky?


We’ve all been suckered


It feels like cheating


This kind of fun looks an awful lot like work


How to do it right


Do something different


Directions to consider introductory go deeper different audience different delivery method different level of engagement


Levels of Engagement

Curious Connections Cautious Clients Inner Circle Core


Levels of Engagement

Curious Connections Cautious + Shy Getting to know you Establish authenticity + promise Low level offer Bite-sized Easy to digest 100% full of you


Levels of Engagement

Cautious Clients Engaged + Curious Deciding to trust you Establish credibility + integrity Low to mid level offer General how-to’s Group or public interaction A bit more complexity


Levels of Engagement

Inner Circle Respectful + trusting Ready to see proof of concept Establish accountability + results Mid to High level offer Specific-to-them how-to’s Small groups + some 1:1 Laser focused or deep + broad


Levels of Engagement

Core Love + Evangelize Long-term relationship Establish personal connection High level offer Ăœber-Personal one-on-one Time + Attention Public displays of affection


Tips & Tools to get you moving now


Use a container to percolate ideas


I made a container for you

http://bit.ly/repurpose_percolation


Roll it out


Go Modular


Go Modular Cake

Filling

Frosting

Topping


Go Modular 3

Cake

3

Filling

3

Frosting

5

Topping


Use a style guide


logo

colors

type

adjectives

inspiration


open it up for your

Questions


the topic for the next

Lab Session

Save the date: Thursday, June 13 Pricing my program without the nauseated, palm-sweaty after effects


that‘s all i have for you today

Thank You!


photo credits Lali Masriera

Alan Cleaver

Luz Adriana Villa

Alan Levine

Brett Neilson

Jared Tarbell

Meddy Garnet

Wesley Peyton

Sean Rogers

Hansel 5569

JD Hancock

Jim Waller Art

Lab session 1 repurposing mindmeld may 2013  
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