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LA RA

Lara Carnevale Graphic Designer lara@carnedesign.com 616.334.5399


SF Police Credit Union 60th Celebration Marketing Promotion


Marketing & Collaboration SF Police Credit Union (SFPCU) Recently, I teamed up with 4 talented Marketers at SFPCU, in conjunction with 2 creative agencies: Simon + Associates & Zag Interactive to create one of the biggest promotions in the history of the Credit Union. Goal: SFPCU turns 60 in 2013 and what better way to celebrate with their membership then by providing ways for everyone to win something and engage with staff throughout the limited time period. Answer: Create a promotion that encompasses all areas of print, web, email and social media. Create a build up of excitement for the finale, where SFPCU will give away a Harley Davidson. Work: The Marketing team (4 ladies + myself ) brainstormed and developed the 60th promotion. My primary role was to work with vendors to bring all digital concepts to life, keep within branding guidelines and upload pices to all channels in a timely manner. Digital pieces involved Microsite, Email Marketing, Web Assets for SFPCU’s website, and a Facebook tab. Also created a SharePoint page for staff to refer too.

SFPCU Microsite – Idea Concept & Design Direction: SFPCU Design Concept Coding & Creative: Simon + Associates


Facebook Cover Banner

SFPCU Promotion Page – Idea Concept & Design Direction: SFPCU Design & Creative: Simon + Associates | Coding: Zag Interactive

Facebook Weekly Trivia App


Decc Company Identity System


After

Before

Identity What is DECC? Decc is a creator of applications for coating various parts. You need it coated, they will find a way. What are some misconceptions about the company? Decc outside the industry is often mistaken for a manufacturer of Audio Decks for sound studios. The name is synonymous with various things outside of the industry. The name originated from the original founders of the company back in 1964. The Brand Positioning Statement Decc delivers trusted-quality, customizable coating solutions for manufacturers. Decc will coat any possible part and deliver within a reasonable time frame.


Uniform – Hoodie

Truck Branding

Uniform – Polo


Howard Miller–Total Home Graphic Design Freelancing/Contractor


Graphic Design I had the pleasure to freelance for Howard Miller as they launched a new signature Ty PenningtonTotal Home Furnishings. Work: Production work laying out catalogs, posters, email marketing and sales sheets.

Catalog Cover Design: Sara Patterson, Howard Miller Production: Lara Carnevale


STYLE # PS003D Saratoga Cherry finish with antique bronze hardware

STYLE # PS003C Antique Vanilla finish with nickel hardware

STYLE # PS003J Espresso finish with nickel hardware

H. 78", W. 27-1/4", D. 17"

H. 78-1/2", W. 27-1/4", D. 17"

H. 76-3/4", W. 24-1/2", D. 15-3/4"

LANA

930-018 GROUP OF TY’S FAVORITES

PERSONAL STORAGE ENTERTAINMENT CABINETS

930-003 GROUP OF TY’S FAVORITES

PERSONAL STORAGE TV CONSOLES

PERSONAL STORAGE CABINETS

LILY

"ONE CABINE T... MULTIPLE CHOICES."

STYLE # PS018A Antique Vanilla finish with antique bronze hardware H. 30-1/2", W. 73-1/2", D. 17"

TIONS “SO MANY OP FROM." TO CHOOSE

MYLES

930-014 GROUP OF TY’S FAVORITES “THERE’S MORE THAN ONE WAY TO SKIN THIS CABI NET."

STYLE # PS014A Espresso finish with nickel hardware H. 52-1/2" W. 24-1/2" D. 15-3/4"

A DEEPER CO ACCOMMOD NSOLE LARGER ELECATES TRONICS.

STYLE # PS014F Espresso finish with nickel hardware H. 54-3/4", W. 27-1/4", D. 17"

STYLE # PS003A Espresso finish with nickel hardware H. 76-1/2" W. 24-1/2", D. 15-3/4"

STYLE # PS003G Newport Cherry finish with nickel hardware

STYLE # PS003B Newport Cherry finish with antique bronze hardware

STYLE # PS003F Antique Black finish with nickel hardware

H. 76-1/2" W. 24-1/2", D. 15-3/4"

H. 76-3/4", W. 24-1/2", D. 15-3/4"

H. 77-1/4", W. 25", D. 16"

STYLE # PS014D Saratoga Cherry finish with antique bronze hardware

STYLE # PS014B Newport Cherry finish with antique brass hardware

H. 53-1/2", W. 24-1/2", D. 16"

H. 54-3/4", W. 27-1/4", D. 17"

STYLE # PS014C Antique Black finish with antique brass hardware

STYLE # PS014E Antique Vanilla finish with antique bronze hardware

H. 54-3/4", W. 27-1/4", D. 17"

H. 54-3/4", W. 27-1/4", D. 17"

STYLE # PS018C Antique Black finish with antique brass hardware

STYLE # PS018D Espresso finish with nickel hardware

H. 31", W. 73-1/2", D. 17"

H. 29-1/4", W. 70-1/2", D. 16-3/4"

STYLE # PS003E Espresso finish with nickel hardware

STYLE # PS003I Saratoga Cherry finish with antique brass hardware

STYLE # PS003K Antique Black finish with antique brass hardware

STYLE # PS003H Antique Vanilla finish with antique brass hardware

H. 76-3/4", W. 24-1/2", D. 15-3/4"

H. 78-1/2" W. 27-1/4", D. 17"

H. 78-1/2", W. 27-1/4", D. 17"

H. 78-1/2", W. 27-1/4", D. 17"

WOOD FINISH AND HARDWARE FINISH OPTIONS

ANTIQUE BLACK

ESPRESSO

ANTIQUE BRONZE

NEWPORT CHERRY

ANTIQUE BRASS

STYLE # PS018E Saratoga Cherry finish with antique brass hardware

STYLE # PS018B Saratoga Cherry finish with antique brass hardware

H. 30-1/2" x W. 73-1/2" x D. 17"

H. 31", W. 73-1/2", D. 17"

WOOD FINISH AND HARDWARE FINISH OPTIONS

SARATOGA CHERRY

ANTIQUE VANILLA

NICKEL

Personal Storage Cabinets

Total Home Posters Design: Sara Patterson, Howard Miller Production & Console Creation: Lara Carnevale

ANTIQUE BLACK

ESPRESSO

ANTIQUE BRONZE

NEWPORT CHERRY

ANTIQUE BRASS

WOOD FINISH AND HARDWARE FINISH OPTIONS

SARATOGA CHERRY

ANTIQUE VANILLA

NICKEL

Personal Storage Consoles

ANTIQUE BLACK

ESPRESSO

ANTIQUE BRONZE

NEWPORT CHERRY

ANTIQUE BRASS

SARATOGA CHERRY

ANTIQUE VANILLA

NICKEL

Personal Storage Entertainment Cabinets


Total Home Sell Sheets Design: Sara Patterson, Howard Miller Production & Console Creation: Lara Carnevale


National Bone Marrow Program

Advertising


National Bone Marrow Donor Program Objective: How do you catch the attention of a targeted group and raise awareness about Bone Marrow donation? Answer: Create a print magazine camaign that compels the audience to read more.


LA RA

Thank you


Lara carnevale portfolio