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| ANUNCIOS CLASIFICADOS BILINGUES |

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BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701

ATIS R G | FREE

Muertos y Heridos En Protesta En Venezuela | Pagina 9

Legal challenge facing King’s Sports Complex at the Downtown Plaza Problemas legales para la arena deportiva de Los Kings Cover Story | See page 10

FEBRUARY 2014

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| ANUNCIOS CLASIFICADOS BILINGUES |

A Note From The Publisher/Editor

Three months after its birth, La Pulga Classified is gaining everincreasing traction.

To that end I would like to welcome two Sacramento-based professionals to our team. Each will make important contributions to our pages, through original local reporting and photography, starting with this, our fourth edition.

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years – until 2008, when he accepted a buyout after the downturn in the newspaper industry. Before that he was a reporter for the Palm Beach Post, for eight years. Edgar developed a reputation for turning up in hot spots – places like Mariel, Cuba during the Freedom Boatlift in 1980; Armero, Colombia, after a killer volcano exploded in 1985, and Buenos Aires, Argentina during the Falklands/Malvinas war in 1982.

First is Tia Gemmell, a photographer who has documented local events for the past 15 years -- from the Sacramento Jazz Jubilee and Sacramento Metro Chamber luncheons to black-tie events that support nonprofits. Her assignments have also taken her to Southern California, Oregon and Arizona. He also returned to El Salvador three times “La Pulga looks great, really clean. It’s full-color, Photography is Tia’s second career. Her first was between 1979-‘89 to report on the civil war in his teaching art to middle school students in Lodi. homeland. Last but not least, he went to Medellin, with a striking contemporary layout and design.” “La Pulga is impressive. It doesn’t have the typos and For roughly six years starting in 1998, she had two Colombia in 1989 to write about the drug war. “Truth is the first casualty of war,” Edgar said, poor grammar marring other bilingual publications.” jobs: teacher by day, paparazza by night. recalling the difficulties of dealing with lies in Those are just a few of the comments I’ve heard In 2007, after 27 years in the classroom, Tia retired these conflicts. since La Pulga debuted in November. As the from teaching to focus on photography. She has father/founder of this newborn, I’m grateful that her own business, Riverview Media Photography. Of course, Edgar also interviewed many newsmakers in Sacramento. He will be La Pulga’s people like it, pleased that more of you are reading A gallery of her photos is at www.phototia.com. “You read about people who make changes in main local reporter. it each month. mid-career – and I’m one of them,”Tia said. “I am Bienvenidos, Tia and Edgar. Welcome! In preparing the first three issues, my staff and I just blessed!” Finally, I would like to thank our advertisers, the sought to create the best Pulga possible, with a mix of important news and classifieds. We took Tia will have her own page in each edition of La lifeline of this free publication. Without you, La Pulga could not exist. pride in what we did, but, as happens in every Pulga. Please look for it. newsroom, I nitpicked. Each time a new Pulga Also joining our staff is Edgar Sanchez, a news came out, I realized we could have done this or reporter who, like me, hails from Central America. Sincerely, that a bit differently. He was born in El Salvador, a good neighbor of my Edgar Calderon –Edgar Calderon Improving our publication – especially our local native Nicaragua. Edgar was a Sacramento Bee staff writer for 23 La Pulga Publisher and Editor news coverage -- remains my goal. Reaching more homes with each edition, this infant publication has been warmly received. And it has people talking throughout greater Sacramento.

La Pulga Classifieds. La Pulga Classifieds: “La Pulga ”, is a local bilingual monthly publication by Babylon MediaWorks, created to help Business people to promote their business in an economical way in harsh times, while actively supporting NPO’s that advocate, inform and educate the Hispanic / Latino Community about issues of interest and concern among them, and the community at large in the Northern California region. Thrift Premium Display Advertisements, Political Campaign Ads, Social Articles, Advertorials, Inserts and Classifieds. Affordable to Everyone. Publisher & Editor Edgar Calderón (916) 627-8701 edgar@babylonmediaworks.com Art Director Orlando Ramos (916) 548-0889 DonGatoGraphics@gmail.com Photographer Tia Gemmell (916) 838-5506 tia@phototia.com Jaime Tosch (916) 812-7394 jaimetosch@gmail.com Enrique Olmos (916) 459-8333 enriqueolmosdemartini@hotmail.com Contribuiting Writers Prof. Jorge A. Santana (916) 736-2499 Santana@csus.edu Edgar Sanchez (El Jefe) 916-646-1940 Edgsr.chez@yahoo.com Financial Office Ruth Montalban Editorial Policy:

La Pulga Classifieds is owned by La Pulga Marketing LLC, and published by Babylon MediaWorks. Any article and/or opinions expressed therein do not necessarily reflect the views of La Pulga Classifieds, La Pulga Marketing LLC, or Babylon MediaWorks but remain solely those of the author(s). La Pulga Classifieds is delivered for free in Sacramento to more than 10.000 readers in the Sacramento region. Printing and distribution costs are paid entirely by advertising revenue. While we spotlight selected advertisers, all other stories are selected by the relevant content to our reader’s community. La Pulga Classifieds is copyrighted and its contents may not be copied or used without prior written consent by La Pulga Marketing LLC. Copyright 2003. La Pulga Classifieds is published monthly.

Submisions: Submit cover art to dongatographics@gmail.com Submit articles contributions in English or Español to edgar@babylonmediaworks.com For advertisings, political ads, comments or information, write to: Edgar@BabylonMediaWorks.com Website: www.babylonmediaworks.com While our publication will always be 100% free for our readers, improving Customer Service and producing good content can be hard work. If you’d like, there are a couple ways you can help us improve and keep the information up-to-date. Please visit our website To Send Us A Donation www.babylonmediaworks.com

FEBRUARY 2014

Vol. 2 No. 2


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O Sole Meal! Anthony’s Completing A Fine Decade In South Natomas By Edgar Sanchez

For waiters at Anthony’s Italian Cuisine, the greatest compliment is when diners ask, “What part of Italy are you from?”

The flattering question is prompted by the authentic meals at the South Natomas restaurant. The food is so good, some patrons assume the place is run by immigrants from the boot-shaped nation. “We have to tell them we’re Mexicans,” Crystal Ruiz, 21, the main waitress and a daughter of Anthony’s owner/chef, said recently. While the customers appear “happy” with that response, it shouldn’t matter where a chef is from as long as he cooks with passion, suggested Crystal, who is actually a Sacramento-born Mexican American. “I know my dad loves to cook Italian,” she said. Her father, Abelardo “Abe” Ruiz, is a maestro of the kitchen who this year will orchestrate Anthony’s 10th anniversary celebration. “I have many Italian clients who tell me that the dishes I prepare are just like the ones that their grandmothers used to make,” he said. “I thank them. I’m glad they like my food.” How did a gent from Mexico launch a popular Italian bistro in Sacramento? It’s an intriguing story, rooted in the American Dream.

Learning the Recipes

Humble, honest and hard-working, Abe Ruiz immigrated solo from Mexico to Los Angeles in 1979, at age 15.

oldest son, who was then 7. “To me, the name Anthony sounded Italian,” said Abe Ruiz, who went from preparing roast chicken to again preparing Italian. The Mexican restaurant was run by his brother Saul, who, after arriving from Mexico in the mid-1980s, had also been a dishwasher-turned-chef for the Two Guys from Italy in Arden. In 2006, the Mexican eatery was sold to another party, who later relocated it. After selling the place where chicken was king, Abe Ruiz refocused on making Anthony’s a “I was willing to accept whatever job I found,” go-to place. he said, for he had his parents and three younger He succeeded. siblings to support back in Guadalajara. Anthony’s is no longer a neighborhood Soon, Ruiz was washing dishes at a Two Guys from eatery. Today, the 975-sq.-foot restaurant draws Italy Restaurant in Palos Verdes. Within days he clients from miles around. Its intimate dining became a helper in the kitchen, where he learned room has salmon-colored walls reminiscent of a the culinary arts from a Two Guys chef. “Little by medieval castle. Looking down on the tables are little, he taught me the recipes for everything from reproductions of Italian paintings, a panoramic pizza to Fettuccine Alfredo,” said Ruiz, who until vista of Venice on the largest. The you’re-in-Italy then had never cooked. feeling is enhanced by the golden voices of opera Before long, Ruiz donned a toque blanche greats softly rising from a stereo. for the first time. The traditional tall, white hat About 75 percent of Anthony’s business is from symbolized his ascension to head chef at Two Guys walk-in customers; catering accounts for the rest. in Palos Verdes. Its menu – noted for its low prices – has more than He later transferred to a Two Guys from Italy 40 items, ranging from Chicken Ala Cacciatore and Restaurant in Hermosa Beach, and, in 1983, to Chicken Piccata to Veal Marsala and Salmon Italiano. Sacramento’s first Two Guys from Italy Restaurant, Equally great is the calamari appetizer. There is also in the Arden area. cannoli, the dessert from “The Godfather” movie. In 1997, after nearly 20 years as a Two Guys chef, Anthony’s wine menu features six whites and Ruiz resigned. He was ready for bigger things. eight reds. Anthony Ruiz, now 16, is a part-time waiter at the A Go-To Place Abe Ruiz wanted his own restaurant. In 1997, after restaurant bearing his name. “I feel honored that the restaurant is named getting a bank loan, he purchased a then 13-yearafter me, ” the Grant Union High School sophomore old Mexican eatery at the Discovery Plaza Shopping said. “When the restaurant opened, I was too young Center. He also obtained the restaurant’s secret recipe for to understand. But now that I’m older, I realized that having a restaurant named after me is nice.” pollo asado or roast chicken, its most popular item. “For tacos and enchiladas, I used my aunt’s recipes,” Preparations are underway for Anthony’s 10th anniversary this fall. Stay tuned for details. Ruiz said. “She’s an extraordinary cook.” Rounding out Anthony’s staff are Abe’s wife, In Oct. 2004 Ruiz branched out. He opened an Italian restaurant two doors away from his Mexican Patty, and his brother Saul as well as backup chef restaurant. He named it Anthony’s, in honor of his Jose G. Diaz.

FEBRUARY 2014

Two Surprises

Last summer, Anthony’s was nominated as one of the city’s best Italian restaurants in the Sacramento News & Review’s annual“Best of Sacramento”contest -- a delightful surprise for Abe Ruiz. “That really meant a lot to me,”he said. “I knew Anthony’s wasn’t going to win….but merely being nominated … oh, it was a big honor!” The nominations are made by SN&R journalists in consultation with readers. The winners are chosen by a vote of the weekly’s readership. Crystal Ruiz, the attentive waitress, also had a surprise for La Pulga. During our interview, Crystal revealed that she’s Italy-bound.

In May, Crystal will fly to Italy, the birthplace of her dad’s recipes. She will study Italian and Italian culture at the University of Florence, for about six weeks. “… I love Italian culture,” said Crystal, a student at American River College, which is organizing the trip for her and about 20 other students. “I’m really interested in Italian history. I want to try some Italian restaurants. I also want to go wine tasting in Tuscany.” Molto bene, Crystal! Don’t forget to send a postcard! Anthony’s is open daily at 1518 West El Camino Ave., at the Discovery Plaza Shopping Center, at the corner of Truxel Road. More info: 916-564-6718 Edgar Sanchez is a former news reporter for The Sacramento Bee and the Palm Beach Post. |

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DIEZ COSAS QUE TIENES QUE LLEVARLE A TU PREPARADOR DE TAXES

Al comenzar a prepararte cuando sea tiempo de hacer los taxes, hay cierta información que puedes traer para que el proceso de preparación de la declaración de taxes sea menos complejo. Tu preparador de taxes necesitará información general, y también conocimientos sobre tus ingresos y deducciones correspondientes al año. INFORMACIÓN GENERAL 1. Asegúrate de traer el (los) Número(s) de Seguro Social para ti, tu cónyuge y tus dependientes. 2. Traer tus declaraciones, federales y estatales, del año anterior siempre resulta de utilidad. 3. Asegúrate de informar a tu preparador de taxes acerca de los cambios en tu vida que se hayan producido durante el año, como casamiento, divorcio, el nacimiento de un hijo, una nueva vivienda, un nuevo empleo, etc. DOCUMENTOS RELACIONADOS CON LOS INGRESOS 4. Trae todos tus Formularios W-2. 5. Trae todos los Formularios 1099, como reembolsos de taxes estatales, remuneración no relacionada con el empleo, etc. 6. Recuerda que los ingresos por desempleo también son imponibles, por eso, cerciórate también de traer esa información. REGISTROS DE DEDUCCIONES/CRÉDITOS 7. Asegúrate de traer recibos o estados de cuenta que muestren gastos médicos, donaciones a la caridad, gastos por búsqueda de trabajo o pérdidas fortuitas (pérdidas debido a inundaciones, incendios, etc.) que hayas tenido durante el año. 8. Si eres propietario de una vivienda, trae tu Formulario 1098 de tu compañía hipotecaria. Este incluirá los intereses hipotecarios y los taxes sobre bienes raíces pagados. 9. Trae los recibos de los taxes sobre bienes personales. 10. Si pagaste matrícula para una institución postsecundaria, asegúrate de traer también esta información. Si eres propietario de una pequeña empresa, además debes traer la siguiente información: 1. Registros de los ingresos de tu empresa. 2. Registros de los gastos de tu empresa, como recibos, facturas y cuentas. 3. Si utilizas tu automóvil para tu empresa, asegúrate de traer el registro del uso de negocios. 4. Si tienes una oficina en tu casa, trae la información para reclamar esta deducción. Asegúrate de traer tus facturas de servicios públicos, y registros de reparaciones realizadas en el área de la oficina en tu casa. 5. Información sobre primas del seguro de salud para trabajadores por cuenta propia pagadas y contribuciones a planes de jubilación para trabajadores por cuenta propia realizadas durante el año.

Si tienes esta información organizada por tipo, general, ingresos, deducciones y empresa, cuando vayas a la oficina será más sencillo y más rápido para ti y para tu preparador de taxes. MÉTODOS DE PREPARACIÓN DE TAXES: ¿CUÁL ES EL ADECUADO PARA TI? H&R Block informa sobre la preparación por cuenta propia (DIY), utilizando un profesional para la preparación de taxes Decidir qué método de preparación de taxes utilizar depende en gran medida de lo cómodos que se sientan los contribuyentes con sus situaciones de taxes. Sin embargo, cuanto más complejas sean las situaciones, más probable es que se deba buscar la asistencia de un profesional de taxes. Ten en cuenta lo siguiente al analizar si preparas los taxes por tu cuenta o si consultas a un profesional de taxes. SI LO HACES POR TU CUENTA, PERO CON LAS HERRAMIENTAS ADECUADAS, NO TE SENTIRÁS TAN SOLO En los métodos de preparación de taxes por cuenta propia de H&R Block están incorporadas las décadas de experiencia de la compañía. Una secuencia de entrevista les hace a los contribuyentes que presentan la declaración por su cuenta preguntas sobre los cambios en sus vidas en el último año que podrían afectar su panorama de taxes, a fin de garantizar que los usuarios reclamen todos los créditos y deducciones de taxes para los que reúnen los requisitos. El software de H&R Block les ofrece a los contribuyentes que preparan las declaraciones por su cuenta múltiples productos de software en línea y que se pueden descargar de acuerdo con la complejidad de sus taxes. Esto incluye una versión para propietarios de empresas que buscan una solución que les permita preparar declaraciones de taxes individuales y comerciales con el mismo producto. ELEGIR EL PROFESIONAL CORRECTO PUEDE AYUDAR A AHORRAR DINERO Los cambios en las leyes fiscales, el matrimonio, el divorcio, el nacimiento, la adopción, la pérdida del empleo, las ejecuciones hipotecarias y

FEBRUARY 2014

las decisiones comerciales pueden significar declaraciones de taxes más complicadas y la necesidad de consultar a un profesional de taxes calificado. A continuación, se incluyen algunos consejos para tomar una buena decisión a la hora de buscar asistencia con la preparación de taxes: • Usa únicamente los servicios de preparadores de taxes confiables, comprometidos a ayudar a los contribuyentes a reclamar el monto máximo que les corresponde por ley - Los reclamos sin fundamento pueden ahorrarles dinero por anticipado a los contribuyentes, pero probablemente les ocasionará un costo a largo plazo • Busca profesionales de taxes prestigiosos que garanticen su trabajo y entiendan qué sucede si se produce un error en la declaración H&R Block garantiza cálculos precisos Si un error de H&R Block genera multas y cargos por intereses del IRS, la compañía pagará estos gastos • Selecciona un preparador que esté disponible durante todo el año - Los taxes suelen prepararse desde enero hasta la fecha límite de presentación de la declaración en abril; sin embargo, el IRS se comunica por carta con los contribuyentes durante todo el año en relación con auditorías y otros temas. | Los profesionales de taxes de H&R Block completan 24 horas de educación continua todos los años. El cliente promedio de H&R Block es atendido por un profesional de taxes con más de ocho años de experiencia y 450 horas de capacitación. Más allá de quién prepare las declaraciones de taxes, los contribuyentes son legalmente responsables por su contenido. Un poco de investigación sobre los profesionales de taxes ahora puede prevenir problemas financieros y legales importantes en el futuro. Para obtener más información, comunícate con un profesional de taxes de H&R Block. Para encontrar la oficina de H&R Block más cercana, visita www.hrblock.com/espanol o llama al 800-HRBLOCK.

ANDROID, APPS, PRIVACY

Flashlight App Settles with FTC For Secretly Sharing User Location and Device ID By Phi Tran

The maker of the popular Flashlight App for Android has settled with the FTC following accusations that it secretly sold user information without consent. Created by Goldenshoews Technologies, LLC, the app has a popular user base between 50-100 million users. Until recently, all of the apps reviews were stellar – at 4.8 stars from 1 million reviewers. While most users typically don’t read privacy policy, Goldenshore went beyond hiding its data practice: the company knowingly collected user data even before giving users a chance to opt out. Further, the app fails to mention that part of the information already collected would be shared and sold to advertisers: Consumers also were presented with a false choice when they downloaded the app, according to the complaint. Upon first opening the app, they were shown the company’s End User License Agreement, which included information on data collection. At the bottom of the license agreement, consumers could click to“Accept”or“Refuse”the terms of the agreement. Even before a consumer had a chance to accept those terms, though, the application was already collecting and sending information to third parties – including location and the unique device identifier. The following statement from the FTC settlement details the terms that Goldenshore has to abide by: The settlement with the FTC prohibits the defendants from misrepresenting how consumers’ information is collected and shared and how much control consumers have over the way their information is used. The settlement also requires the defendants to provide a just-in-time disclosure that fully informs consumers when, how, and why their geolocation information is being collected, used and shared, and requires defendants to obtain consumers’affirmative express consent before doing so. The defendants also will be required to delete any personal information collected from consumers through the Brightest Flashlight app. |

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Read This Article Before You Lose Do I need a Mobile Your Home To The Bank or Short Sale. website or Social Media presence? “We Short the Bank, Not the Homeowner.”

We are trying to educate people to save homes from going to trustee sale.

2. Equity Holding Trust (EHT) - In this type of trust the homeown-

er simply “gifts” 90% of the beneficial interest of their property to an Equity Holding Trust. Please note that the “equity” held in an • Are about to lose their home(s)/property(ies) to a trustee sale. EHT is not the existing or traditional equity of the property that the banks, government, or the media want the public to understand. • Are about to lose their home(s)/property(ies) to a short sale. The “equity” held in an EHT is created when the amelioration pro• Desire to stay in their own home(s)/property(ies). cess removes the bank from the loan “its stake” of the loan/debt. • Are fed-up with being pushed-around by trustee companies, The required format is provided. banks, and/or realtors. ii. A Trustee Sale is most likely postponed when the homeowner’s • Are willing to think outside the box (different from what the me- property is in either format. There are “advantages” to both formats. 1.  With a DOT, the homeowner(s) maintains 100% of their propdia talks about). erty and pays monthly for only the Stop-The-Sale program. He/ • Are open to alternatives in saving their home from the bank(s). she/they are not entered into the Amelioration process. There is no • Have already lost their home(s)/property(ies). chance of us recovering the home using the amelioration process • Desire to stake a partial claim in their past ownership of their until the home is in an EHT. home(s)/property(ies). 2.  With an EHT, the homeowner(s) maintains 10% of their prop• Are open to alternatives in seeking restitution for their “loss” of erty and pays monthly for the Stop-The-Sale program. He/she/ they are also entered into the Amelioration process. There is a their home(s)/property(ies). chance of us recovering the home using the amelioration process We are NOT looking for distressed homeowners. while the home is in an EHT. There are costs involved in the creation of either type of trust.

We look for homeowners or investors that;

- By Mike Alvarez

I’m still a little surprised when experienced, successful business owners ask me these 2 questions. Do they “really

need a mobile website?” Google reports over 46% of all searches are done from mobile devices and 61% of online research starts on a Smartphone (Source:Searchenginewatch.com). DO YOU THINK YOU NEED A MOBILE WEBSITE? DO YOUR COMPETITORS HAVE A MOBILE WEBSITE? You tell me. “FaceBook’s for teenagers & college kids”...REALLY? With over 67% of internet users 18-44 on Facebook, it’s the most powerful Social Media Marketing Platform. (Source:Businessinsider.com). If Coca-Cola®, Starbucks®, Sony Playstation® are any indication of Global companies opinion of FaceBook marketing, maybe you should think about if for you business. Do your competitors have a branded, FaceBook Business Page?

Your Choice for Digital & Internet Marketing, Mobile & Standard Websites YOU CONTROL HD Web Video and Search Engine Marketing & Optimizing

Currently, we offer 3 simple programs: 1. Stop the Sale a. Our company monitors public records in order to attempt to stop the sale date of homeowners’ property(ies). b. There is a monthly (Trust management) fee involved for this service. Fees are negotiated on a case-by-case basis. c.  We offer “money-back” if the sale is not postponed. i. In order to attempt to stop the sale, the property must be put into one of two types of trusts.

2. Amelioration. a. Our company attempts to remove the bank from ownership (having any stake in the property). b.  Once the bank doesn’t own the loan (or the bank is no longer owed the debt) the EHT owns the property and the Trustee of the EHT offers the homeowner the opportunity to purchase the EHT at 90% of fair market value of the house (or 90% of what the loan balance was, whichever is less). The home is included in the purchase of the EHT. c.  If homeowner refuses their right of purchase the EHT. The homeowner is evicted, the EHT is sold (with the property in it), and the homeowner is given 10% of what the home sold for. d.  There is no monthly cost. This is a free service.  

3.  Restitution

a.   Our company attempts to recover a percentage of the (“loss” at the sale) on behalf of the homeowner. b.  “Loss” means that the property was sold at either auction or short-sale, agreed to or not. c.  There is no monthly cost. This is a free service. | 1. Declaration of Trust (DOT) - In this type of trust the   Our Amelioration and Restitution processes are expected to take homeowner simply “declares” that their property is in a Trust. A 2-3 years to complete. suggested format of such a trust is provided. (916) 601-5700 or español (916) 209-0108 FEBRUARY 2014

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Jennifer Lopez Wears Short Shorts For FIFA World Cup Music Video The Huffington Post | by Cavan Sieczkowski

Jennifer Lopez broke out the short shorts to film a music

video for the 2014 FIFA World Cup anthem, “We Are One (Ole Ola).” Lopez rocked two pairs of tiny shorts on the colorful set in Fort Lauderdale, Fla., Tuesday (Feb. 11). The 44-year-old made a splash in the neon, patterned attire as she performed with Pitbull, Claudia Leitte and a group of background dancers. Last month, FIFA and Sony Music announced “We Are One” as the official 2014 World Cup song. The trio will perform the track at the opening ceremony on June 12 in Sao Paulo. “I’m honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together,” Pitbull said during the January announcement. “I truly believe that this great game and the power of music will help unify us, because we are best when we are one.” The 2010 FiFA World Cup song, “Waka Waka (This Time for Africa),” was sung by Shakira with the band Freshlyground. That year, 3.2 billion people reportedly tuned in for the game. |

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BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701

ORGULLO HISPANO HISPANIC PRIDE The Alvarez Hypothesis : What happened to the Dinosaurs?

That’s right, Hispanics are behind the extinction of dinosaurs -- well, the theory actually. In 1980, physicist Luis Alvarez and his son, geologist Walter Alvarez, (both of Spanish descent) teamed up on an expedition to Italy, where they found a layers of sedimentary rock with high levels of iridium. Long story short, the father-son duo came up with the theory that 65 million years ago an asteroid hit earth and brought about the end of the “terrible lizards”! Now just think how different your sixth-grade science class would have been if the Alvarez family hadn’t answered the giant question on everyone’s mind: What happened to the Dinosaurs?

Salsa Music

Of course Salsa originates from Cuban rhythms like son and rumba (among others) fused with Puerto Rican, Colombian beats. But the truth is that the term “salsa” was born in New York during the 1970’s, where Latin American immigrants and musicians came together and brewed this new collective sound that has evolved through the decades. From “nuyorican”Willie Colon to cuban legend Celia Cruz up to present day salsa stars like Marc Anthony -- the genre

FEBRUARY 2014

continues to play an important role in the American music industry. Pun intended. Photo shows: Some of the greatest salsa musicians ever, members of the Fania AllStars, including Yomo Toro, Roberto Roena, Papo Lucca, Adalberto Santiago, Johnny Pacheco, Reynaldo Jorge, Ismael Miranda, Puchi Boulong, Luigi Texidor, Leopoldo Pineda, Hector Lavoe, Ruben Blades, Celia Cruz, Cheo Feliciano and Pete ‘El Conde’ Rodriguez.

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Muertos y Heridos En Protesta En Venezuela Buscan a Leopoldo López casa por casa Nicolás Maduro, presidente de Venezuela, acusa a ese líder de la oposición de las violentas protestas.

Las protestas en Venezuela dejan tres muertos y 23 heridos. Nicolás Maduro acusa al opositor Leopoldo López de ser el cerebro detrás de las marchas. Foto: AP

La situación de orden público en Venezuela La decisión internacional se conoció en el 2011 y, desde se agudizó en la última semana. Cientos de entonces, López volvió a la arena política venezolana inconformes salieron a las calles de Caracas y varias para impulsar a la oposición hasta convertirse en el ciudades de ese país a protestar contra el gobierno dirigente del partido Voluntad Popular.  de Nicolás Maduro. El resultado, hasta ahora, es de Con la llegada de Maduro a la Presidencia de tres muertos y 23 personas heridas. La respuesta Venezuela, López ha convocado a asambleas de del presidente Maduro fue denunciar planes para calle para debatir cómo sacarlo del cargo e incluso generar caos en el país y acusó a Leopoldo López llamó a su campaña “La Salida”. Ahora, el presidente de ser el principal promotor de las revueltas. Pero, pone los ojos sobre él y lo acusa de ser el cerebro de ¿quién es este personaje? estas manifestaciones.  

Los hechos violentos de las protestas La jornada comenzó temprano, con una marcha pacífica de los dirigentes juveniles de la oposición hacia la sede de la Fiscalía General en Caracas para pedir la libertad de un grupo de personas detenidas durante las protestas de los últimos días en el interior del país.

FEBRUARY 2014

“En Venezuela estamos enfrentando un rebrote nazi fascista y lo vamos a derrotar. No habrá golpe de Estado en Venezuela, tengan la seguridad absoluta, que lo sepa el mundo”, señaló.

“Hay un grupo fascista que utiliza las libertades Pero un grupo de encapuchados que se separó de públicas y la democracia para hacer política pública la marcha atacó la edificación de la Fiscalía y se y prepararse para derrocar el Gobierno”, resaltó enfrentó con las fuerzas policiales. Horas después, Maduro en una versión recogida por Telesur. se conoció el saldo de tres muertos y 23 heridos. 

El ministro del Interior, Miguel Rodríguez, informó Junto a López está la diputada opositora María Corina que había más de 25 detenidos por “haber agredido Machado, que denunció que el gobierno infiltró a fuerzas policiales con suficientes elementos que lo las protestas y acusó a agrupaciones chavistas de evidencian con los destrozos causados en la Fiscalía”. atacar “por la espalda” a los manifestantes pacíficos. La fiscal denunció la quema de vehículos y el daño También desde la oposición, el excandidato a propiedades aledañas al Ministerio Público por presidencial Henrique Capriles condenó la violencia, parte de grupos de encapuchados y prometió asegurando que esas acciones no pueden manchar “actuar con firmeza y contundencia” frente a lo que consideró “una acción planificada, premeditada la demostración de protesta cívica ciudadana. para generar caos en el país”. “Condenamos la violencia! La violencia jamás será Los seguidores del alcalde bogotano mencionaron ntro camino! Estamos seguros que la inmensa En el mismo sentido se expresó Maduro, que el caso de Leopoldo López pues este había sido mayoría lo rechaza y lo condena!”, indicó Capriles afirmó en un discurso transmitido en cadena obligatoria de radio y televisión que su Gobierno inhabilitado por la Contraloría para ejercer cargos en la red social Twitter. tiene identificados a los autores materiales e públicos en su país. Pero la Corte Interamericana intelectuales de los incidentes y comprometió su de Derechos Humanos revocó la decisión de la apoyo a la Fiscalía en las investigaciones. institución venezolana, argumentando que la “Toda la información que manejo indica autores Contraloría no tenía la competencia jurídica de materiales de esta violencia directos, pero también quitarle los derechos políticos a ningún ciudadano.  López es un líder de la oposición al chavismo en Venezuela. Cuando Hugo Chávez todavía vivía y se preparaban para las contiendas electorales del 2012, el político opositor afirmó que lanzaría su campaña a la Presidencia. Pero luego desistió para unirse a Capriles. Sin embargo, su nombre empezó a sonar mucho más en Colombia cuando el procurador Alejandro Ordóñez anunció la destitución e inhabilidad por 15 años del alcalde de Bogotá, Gustavo Petro. 

indica autores intelectuales”, dijo durante un discurso desde el estado Aragua (centro-norte).

Las marchas a favor y en contra del Gobierno fueron lideradas inicialmente por agrupaciones estudiantiles al amparo de la celebración en el país del Día de la Juventud. Un sector de la oposición aprovechó la convocatoria para pedir “la salida” del Gobierno de Maduro, denunciando los altos índices de inflación, inseguridad y desabastecimiento de bienes básicos. El gobierno ha respondido denunciando planes golpistas de sectores “fascistas” y hoy Maduro dijo que todo aquel que marche sin tramitar antes un permiso ante las autoridades será detenido de inmediato. | Con información de EFE. 

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There’s another legal challenge facing the proposal to build an Entertainment and Sports Complex at the Downtown Plaza COVER STORY

Lawyers for STOP, Sacramento Taxpayers Opposed to Pork, released information from a deposition of Sacramento City Council member Kevin McCarty on Thursday afternoon. FEBRUARY 2014

(Photo: Photo courtesy of the Sacramento Kings)

McCarty told STOP lawyers he believes the City is gifting millions of dollars to the Sacramento Kings owners in exchange for over paying for the team. In the deposition McCarty also said: I personally believe that, you know, the facts are what they are, that there was a number of elements in the term sheet that have value, in my view, that are worth, you know, tens of millions of dollars that were not properly accounted for in the overall package put forth to the public. Vol. 2 No. 2


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RELATED STORY:

STOP initiative rejected by Sacramento City Clerk STOP was expected to file a lawsuit in

billionaire Ron Burkle. Burkle, Anderson and Taylor wound up not buying the team. Instead, a group led by Bay Area tech executive Vivek Ranadive purchased the Kings last May and is pressing ahead with plans to build a new arena at Downtown Plaza – with what the city has pegged as a $258 million subsidy.

Sacramento civil court to challenge the decision. Sacramento councilmember: Would-be Kings owners wanted hidden subsidies Taylor and Anderson declined to comment Thursday. before we gave team hidden subsidies Quintero couldn’t be reached for comment. Posted on February 7, 2014 by Neil deMause That Sacramento city councilmember who Kings arena opponents subpoenaed to testify about the Kings arena deal testified that he thought it would cost more than the city has publicly revealed, which is no surprise, given that not only he but a lot of other people have been saying this for almost a year now. The surprising part, sort of, is that he said that some of the people trying to buy the Kings admitted it too:

(Photo courtesy of the Sacramento Kings)

McCarty, who has consistently opposed

“So-called whales lobbied me and other councilmembers asking the city if they would contribute more than last year’s $258 million subsidy and using the number $125 million more because they were overpaying,” McCarty said… McCarty added that City Manager John Shirey told him the “whale team stormed out” of a negotiating session over the investors’ insistence that the city throw in an additional $125 million. The deposition does not specify which

(Photo courtesy of the Sacramento Kings)

STOP has claimed before that the City undervalued land, parking and billboard assets in order to close the arena deal with the Kings’ ownership group. With McCarty’s deposition, this is the first time STOP’s claims have been on the record. Attorneys for STOP argue that the alleged secret deals between the City and the Kings’ ownership group are a gift of public funds, which makes the arena term sheet null and void. “I think Councilman McCarty called it a second subsidy, then that constitutes a gift of illegal funds for private benefit,” STOP attorney Patrick Soluri said. “And we believe that part of the term sheet is unlawful and we believe that a court would strike that arrangement.”

City spokesperson Maurice Chaney responded: We do not comment on pending litigation. We respect and wish to protect the integrity of the judicial process and look forward to the next hearing on this matter on March 21. Two weeks ago, the Sacramento City Clerk’s Office rejected STOP’s initiative to put the use of public funds to build the arena on the July ballot. City Clerk Shirley Concolino said in the Jan. 24 statement, “Due to technical issues identified in the submitted petition, I find the petition noncompliant with significant provisions of the California Elections Code and the Sacramento City Charter, and therefore insufficient to move forward.” |

FEBRUARY 2014

(Photo courtesy of the Sacramento Kings)

the subsidy, said he was contacted by representatives of the Kings investment group asking if the city would be willing to pay a subsidy beyond the $258 million figure. The men, he said, were lobbying the city on behalf of the investors trying to buy the Kings last year to prevent them from moving to Seattle. McCarty identified one caller as Sacramento developer David Taylor. He also said he was contacted by lobbyist and businessman Darius Anderson and Frank Quintero, a representative of Southern California

investors were in the meeting with city officials. So that’s not exactly a smoking gun that there are hidden subsidies in the Kings deal, but given that we already know there are hidden subsidies, it’s evidence that the would-be Kings owners (who ended up not owning the Kings) knew it, too. Sacramento Taxpayers Opposed to Pork attorney Patrick Soluri declared yesterday that this “constitutes a gift of illegal funds for private benefit, and we believe that part of the term sheet is unlawful and we believe that a court would strike that arrangement”; |

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YOU TAKE CARE OF THE BUSINESS. I’LL TAKE CARE OF THE FINANCING.

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Cesar Chavez Movie Inspires Members of Congress could finally earn legal status by continuing to work on farms, thus freeing them from their vulnerability to abuse. This is especially important, as the people who labor in our fields are overwhelmingly Latino and undocumented. Workers in recent years won  UFW  contracts with major strawberry, vegetable and tomato growers along with three-fourths of CA’s fresh mushroom industry, a dairy giant and Washington state’s largest winery. We’ve also won California laws that let farm workers use neutral mediators when employers refuse to agree to a contract. As a result, thousands more are winning union representation.

I just had the honor of watching a screening of the upcoming feature film “Cesar Chavez” and participating in a  panel discussion on his life and work as part of a program hosted by the Congressional Hispanic Caucus Institute (CHCI). The panel included: Director Diego Luna; actress America Ferrera, who plays Helen Chavez in the movie; Cesar’s son and President of the  Cesar Chavez Foundation, Paul F. Chavez; and Members of Congress.

President Obama and Secretary Perez just attended an event at a Costco store where they recognized the work that Costco and the UFW are doing together across the nation to help increase farm worker wages.

The  Cesar Chavez film  gives us the unique opportunity to reach millions of good people who don’t think about where their food comes from – or about the men, women and children who produce it. It opens the weekend of

March 28 in 100 markets and 300 theaters. Please help us turn people out to fill these theaters. In conjunction with the film, a petition has been

Diego Luna’s ‘Cesar Chavez.’ Starring Michael Peña in the title role, ‘Cesar Chavez’ takes a look at the legendary activist’s life from laborer to leader, and the nonviolent demonstrations he championed. Set for March 28th, the film also stars America Ferrera, Rosario Dawson, and John Malkovich. Cesar said many times that if his movement didn’t survive his death then his work would be in vain. To that end, his union continues to aggressively help farm workers organize and negotiate new UFW contracts that dramatically change their lives, and win new legal protections. The UFW negotiated with the nation’s growers to create the agricultural provisions of the bipartisan immigration reform  bill  passed by the Senate. If the House acts, immigrant farm workers here now

launched urging President Obama to declare March 31 as the Cesar Chavez National Day of Service, which we are proud to support. While Cesar refused most personal awards, he would feel differently about a day of service--a day to do for others. Please sign the petition today at @http:// www.takepart.com/chavez.

Si Se Puede!

Arturo S. Rodríguez

FEBRUARY 2014

• Eventos • Recursos • Informacion

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PROTECTION YOU NEED, SERVICE YOU DESERVE! FEBRUARY 2014

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Spanish Language: What opportunities does it afford? By Carolina Re

What keywords should be used?

What key points should we keep in mind? Translated by Candice Carmel | Creative Commons. Cesar Potayo.

Basically, it’s their shared language. Spanish is the language used in most all of Latin America and this gives us an advantage when thinking of pan-regional audiences that include the U.S. Hispanic market.

The key point to keep in mind is that a panregional, Spanish-speaking audience will certainly understand the content of the campaign, but the language used has to be neutral enough to not supplant the idioms, peculiarities, and deviations The phrase that best summarizes the characterization of the basic Spanish language (if this even exists); of the region, while seemingly contradictory at first, or, the campaign must be sufficiently adaptable, would be: “We are very similar, yet very different” mobile, and dynamic to adapt to the local lexicon. said Leonardo Loisa, former Regional Marketing Director In other words, we should not use keywords that for AMD Latinoamérica, in an interview with Portada. are both general and local simultaneously. This same phrase also applies if we think about If we use regional keywords, we should avoid the relationship between Latin Americans and U.S. idioms such as chamba (Mexico), pega (Chile), Hispanics. Many U.S. Hispanics are immigrants laburo (Argentina), etc. Instead, we should use the from Latin America, but we still cannot say that most neutral terms possible that are actually used in there is a complete transfer of their culture of origin. the same way throughout the region. In this example, Rather, it is a particular acculturation where original the best regional term for work would be “trabajo.” cultural traits are maintained, while adding specific traits from each person’s location. In turn, this new However, if we are doing a regional campaign that cultural mix is what produces both similarities and is being adapted to each local market, then each adaptation should follow the local lexicons in its differences with Latino culture. use of keywords. So then, what are these similar cultural traits that are shared by both the Latin American and U.S. Adriana Noreña, Managing Director - Spanish Speaking Latin America at Google, told Portada that Hispanic markets? While Latin American countries shares similar cultural traits, we must take into account the specificities of each country when crafting a communications strategy.

the key is to either create a strategy that considers the use of local variations or make adjustments to the campaign to ensure good localization.

the dynamics and consumer reality of each market. It cannot encompass what is happening across the whole region, nor can it be designed with only two “For example, in the case of an airline campaign, or three major countries in mind.” in Argentina we mostly use the term “pasajes” [for Mancuso cited two case studies done by his agency, airline tickets], while in Mexico we say “boletos,” the “You can still dunk in the dark” Oreo campaign, and Kimberly Clark’s Kleenek campaign as successful and in Colombia we’d use “tiquetes,” she said. It is very important that a pan-regional campaign examples that achieved a balance between marketing goals and local dynamics (although they cover all variations. were not for the Latin American region). Regarding how to set keywords and adapt panregional content to each market, Noreña told Think global communities Portada that it is important to consider how users Thinking about content for the Spanish-speaking perform searches in different markets. “To confirm world thus implies the need to dive into the the different ways that users do searches, it is specifics of each market. But the Spanish-speaking advisable to use Google online tools, especially world is not isolated from global trends. Google Trends.” When thinking about building audience and the “Beyond the contrasts of spoken Spanish in different Spanish-speaking audience as a whole, we must parts of Latin America and the U.S. Hispanic market, also consider the global transformations that our it is relatively easy to scale online advertising efforts communication channels are undergoing, and to for all of these markets,” summed up Noreña. It is which we adapt as a community, especially as a critical that the online advertising keywords used are result of the influence of digital media. replicated in the keywords used by company website “We can no longer think in terms of localized editors in their articles According to Gaston Mancuso, communities or minorities, but of people who of Mindshare, the design of a communications belong to a multitude of connected communities strategy for regional content “must strike an that share a taste or preference for certain content,” optimum balance between channeling marketing concluded Santiago Durán, of Havas Media. | and business objectives, and being able to adapt to

Spiritual Reasons To Visit Sacred Sites By Mariscela Alvarez, Free Your Spirit The ancient wisdom and mystical energies of our ancestors are still present in mountains, lakes, stones, historic sites, landmarks, archaeological monuments, mysterious places and ancient cultures. That is the case of the famous Machu Picchu in the Andes Mountains, considered as one of the Seven Wonders of the Modern World. As a native Peruvian and Spiritual Counselor, I’ve discovered the following spiritual reasons to visit sacred sites:

To experience ancient medicine and rituals To remember our lineage, our ancestral origins waiting for.” This is a powerful truth that honors Even though technology is advancing and providing us access to the future, our human nature has a strong interest in connecting with the past through religious and spiritual practices from ancient times. They help us understand better where we come from, where we’re standing and who we’re becoming.

To accelerate spiritual growth

The energy of sacred sites invites us to look deep into the eyes of the self by taking time to rest and bring our attention inwards to assess what is To merge with higher frequencies real and what is false. Spiritual growth requires The wisdom of ancient civilizations such as the Incas, standing in our power and becoming responsible Mayas, Egyptians and others, have created powerful and for our creation. higher energetic vibrations. They have become catalysts for self-discovery, transformation and understanding of To reconnect with the ancestors and understand our origins human development and its divine origins. FEBRUARY 2014

is to walk the path the elders have walked before us. Sacred sites carry the mystical and magical vibration of the ancient ones and when we desire to walk their path, they walk beside us and whisper the stories of the sacred lands into our ears.

our Divine Destiny. We’re here to co-create a better world for the ones coming after us.

Throughout history, sacred sites and power places have been regarded as the links to understand our origins and the path to remembering our Divine Destiny! |

To honor the harmonious ancient ways of living Mariscela Alvarez. She organizes “Spiritual Sacred sites offer an initiation in the ancient path of harmonious living with all creation. For example, the Inca Empire lived by the law of “ayni” or harmonious act of giving and receiving. They honored ayni with each other and with nature, creating balance with all their relations.

Journeys” to Perú and Bolivia in April & October of every year. To learn more visit http://fyspirit.com/fysblog/visit-peru/ Mariscela also offers one-on-one or phone and web sessions in English and Spanish using a combination of Shamanic Healing, Reiki and Holistic Hypnotherapy. Call (530) 863-0003 To remember our divine destiny The Hopi Elders said “we are the ones we’ve been for a FREE CONSULTATION. Get your gift at www.fyspirit.com Vol. 2 No. 2


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Making History:

Nation’s First Undocumented Attorney Sworn In

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SACRAMENTO.—Sergio Garcia began the happiest day of his life by boarding a stretch limousine in Chico, at 8 a.m. on Feb. 1. He took his place in the comfortable Cadillac among his parents and other relatives, amid an air of pure joy and excitement. Then, the gleaming white vehicle whisked the party 90 miles south to Sacramento. After completing the last leg of his long, formidable journey, Sergio Garcia stood outside the State Capitol and was sworn in as America’s first undocumented attorney, surrounded by nearly 200 of his supporters. The historic ceremony was held after the State Supreme Court voted unanimously to grant him a law license. “Thank you for being here,”Garcia, 36, told the crowd in his first words as a lawyer. “I am so honored, so humbled by the incredible number of people who came here today. “Let everyone know that the American dream remains alive!”he assured everyone. After studying law for four years, it had taken Garcia four additional years to be sworn in. But his journey to this moment had really begun when he was in diapers. The Journey Begins Sergio Garcia was born in Michoacan, Mexico in 1977. He was a baby when he was brought to California as an undocumented immigrant. Garcia lived in California until he was nine years old. In 1986, he and his parents, both farmworkers, moved back to Mexico. Eight years later, Garcia’s father announced that the family would return to the United States. Garcia did not want to come. He wanted to stay. His father told Garcia he had no choice: He had to come north. During his first trip to California, Garcia had not grasped the perils of being smuggled across the U.S. border. He was, after all, only 17 months old then. But when he returned to California at age 17, Garcia fully

FEBRUARY 2014

understood. To this day, he becomes emotional recalling how the family suffered during the 1994 crossing. Soon after that trek, his father, Salvador, gained permanent resident status. The father then petitioned for a legal visa for his son. U.S. immigration officials accepted the petition in 1995 – but 19 years later, Garcia still awaits a visa number. Without it, he cannot be a lawful permanent resident. Countless people have applied for the coveted visas, and only a limited number are available, federal officials say. Garcia, who had been a superb student in Mexico, continued his academic excellence in California. When he wasn’t at home doing his homework, he picked almonds and worked in a grocery store, to help pay for his college education. His father, a U.S. citizen since 1999, at times picked almonds beside his son. In May 2009, Garcia graduated from Cal Northern School of Law in Chico. Two months later, he passed the bar exam on the first try. Garcia recently told La Pulga Classified that the exam had been “extremely hard.” “But I have never failed a test,” he said. “I simply prepared many months ahead.” A Landmark Law When Garcia took the attorney’s oath on Feb. 1, it was the second time he had done so. He had first recited it in 2011. He had practiced law for a few days – until the state notified him there had been a mistake. As an undocumented immigrant, he could not possess a law license – a ruling that he challenged. California has a three-step process for admittance to the state bar. First, candidates must pass the bar exam. Those who pass must then be recommended by the bar’s Committee of Bar Examiners, which proctors the test. Finally, the recommendation must be ratified by the State Supreme Court. Some details of Garcia’s court battle remain murky. Citing the potential for more litigation, he won’t discuss certain elements. And this year, the court has said little about the case, except in its 37-page ruling, which, unfortunately, doesn’t delineate every key twist. In any event, the Committee recommended Garcia for admission to the bar. It also brought to the court’s attention the fact that he was undocumented – a status he did not hide.

The court held oral arguments last Sept. 4, with a majority of justices opposing Garcia’s law license. Federal law restricts undocumented immigrants from obtaining professional licenses – unless a state passes special legislation making undocumented people eligible for them. Soon after, California’s Legislature passed a bill fitting that description. Specifically, the law authorized the admittance of undocumented immigrants to the state bar. Gov. Jerry Brown signed the landmark legislation on Oct. 5. The new law took effect Jan. 1. A day later, the court announced its ruling: Garcia would get his license to practice law. “Remarkable Young Man” Saturday, Feb. 1, was the start of a new month. For Garcia, it was the start of a new life. Under a mid-day sun, he raised his right hand and recited the attorney’s oath. “You’re a lawyer, congratulations!” he was told by Cruz Reynoso, a former California Supreme Court associate justice, who administered the oath. The Mariachi Oro de Mexico serenaded Garcia with a song that climaxes with the words, “sigues siendo el rey!”– you are still the king! “This journey wouldn’t have been possible without the support of many people,” Garcia told the crowd. “Thank God I had my beautiful family.” Others who helped him, he said, included bipartisan politicians from the Legislature, its Latino Caucus, Gov. Brown and others. The stretch limo took Garcia to a Sacramento reception in his honor. As he waited for the fiesta to end, Robert O’Neill, the limo driver, talked about Garcia. “Sergio is a remarkable young man,” said O’Neill, of Elite Limousine of Chico. “I’m aware of his entire story. Patience, perseverance and hard work prevailed. “It speaks volumes that there needs to be immigration reform.” Soon, the Garcias reboarded the limo for the return to Chico, where Garcia has his own law firm. His Sergio C. Garcia Foundation funds scholarships for deserving students. |

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Wouldn’t it be great to leave behind the administration and paperwork, and just get on with the business? And what about those unpaid customer invoices that always leave you strapped for cash? It would be different if the administrative headaches resulted in profits - but they don’t - they just get in the way! For some reason, managing the business seems to get in the way of growing the business! Trucking is challenging enough - the economy can be tough, exchange rates can fluctuate, fuel prices are increasing and so is insurance. Then there’s the never-ending need to finance or re-finance. But today there is a new way to do business! Liquid Capital now provides the trucking industry with a financial services package customized for the small and medium sized sector. It’s a solution-oriented approach that will impress even the most skeptical of truckers. In short, Liquid Capital provides financing [and associated services] that streamline the operation - and with cash advances on A/R invoices, working capital becomes stable, reliable and consistent. In situations where cash flow challenges threaten business, and traditional sources of credit aren’t available, Liquid Capital provides the necessary funding through Factoring, or accounts receivable financing - a realistic alternative to conventional means of financing. When it comes to financing, the specialists at Liquid Capital perform all the necessary credit work on your behalf, even to the point of accessing credit reports on your customers. All transactions are handled by competent and experienced credit professionals using the latest in web-based technology. Liquid Capital also undertakes your collections, relieving you of the burden of chasing customers for unpaid invoices. Liquid Capital clients experience a collections process that is well managed and results oriented. Those bad debts are reduced, cash flow is enhanced, and suppliers are paid on time. With custom designed aging reports, clients have 24 hour web access - reports can be viewed at the office, at home or on the road. FEBRUARY 2014

Whether your company has two trucks or twenty, Liquid Capital has the package to suit your needs. So instead of being buried in paperwork, you can grow the business and capture new customers - you take care of the business and Liquid Capital takes care of the financing. That way, your company can capitalize on the services and resources that only the bigger companies usually enjoy. Liquid Capital recognizes the needs of the small company owner and understands that cash is the life-line of business. So with credit worthy customers and quality A/R invoices, you can qualify for immediate cash to keep your business on track. That way, fuel, drivers and leases are paid on time, even if customers take 60 or 75 days to pay their invoices. Doing business with the Liquid Capital does not jeopardize your ownership, control or independence - they realize that your success comes from personal control of the business, and that maximizing profit goes hand-in-hand with maintaining an independent, entrepreneurial spirit. With Liquid Capital you operate a business with a sound financial base and a secure, reliable cash flow. And when cash flow is consistent and on-going, you can purchase equipment, hire personnel, undertake new deals and truly grow the company - it’s a new way to do business! Dr. Amul Purohit, Owner Liquid Capital of Northern California 1200 West 8th Street, Davis, CA 95616-3411 PHONE / FAX 530.750.2585 CELL 530.400.1106 apurohit@liquidcapitalcorp.com www.apurohit.liquidcapitalcorp.com

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FREE consultation. (916) 548.0889 DonGatoGraphics@gmail.com Vol. 2 No. 2


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BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701

LE DENTAL CARE Llamenos Hoy Para Hacer Su Cita! Nuestros Doctores y Personal Hablan Español

(916) 383-5171 (916) 691-1141 8021 Florin Rd Sacramento

El Puente A La Comunidad Latina

La revista mensual de los compradores inteligentes. Los mejores precios y las verdaderas rebajas se encuentran el La Pulga Classified.

9575 Laguna Springs Dr., Ste 102 Elk Grove

www.ledentalcare.com

EMERGENCY

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Valido solo para pacientes nuevos en cualquiera de nuestras 2 oficinas Expiration Date : April 2014

Early Bird Special TAXES!!! Present This Coupon

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La Pulga Classified is a premier direct mail bilingual business resource directory for our community. We work to increase your customer base and profit margin. Enhance your image and increase your exposure and revenues with La Pulga Classified. • Eventos • Recursos • Informacion Info : Tel. (916) 627-8701

Complimentary Detail With Any Work Over $500.

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George de la Mora 916.760.2480

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(916) 627-8701

Get Your Maximum Tax Refund! Specializing in Personal & Business Income Tax We also offer: Auto, Life & Health Insurance, & Retirement Plans

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916.760.2480 office

Expires 2/15/2014

916.760.2481 fax | g.delamora@dlmservices.net 6616 Laguna Blvd. | Suite 124 | Elk Grove, CA 95758 FEBRUARY 2014

SPECIAL OFFER!

*For Earned Income Credit (EIC) (add $50)

6616 Laguna Blvd. | Suite 124 | Elk Grove, CA 95758

The Bridge to The Latin Community

$5. Discount to New Clients

Se Habla Español Vol. 2 No. 2


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BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701

To view all photos online please visit: www.phototia.com

In The Spotlight... SACRAMENTO HISPANIC CHAMBER GALA

ASIAN CHAMBER GALA

MARTIN LUTHER KING JR. GALA

LATINO JOURNAL LEADERSHIP CONFERENCE

FEBRUARY 2014

Vol. 2 No. 2


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BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701 BILINGUAL COMMUNITY CLASSIFIED (916) 627-8701

多Se ha Lastimado en un Accidente?

El Abogado De Los Hispanos

Llame para una consulta gratis

Servicio al Cliente Las 24 Horas luis@bojarlaw.com

FEBRUARY 2014 FEBRUARY 2014

amiel@bojarlaw.com

Vol. 2 No. 2 Vol. 2 No. 2


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