Page 51

own story about why she’s in this game, where she came from, and the environment she’s working in. I enjoy socializing with other female entrepreneurs for the most part because I can relate to what they are doing outside of work. They are getting married, having kids, working out, drinking wine, enjoying an occasional Real Housewives show just like me. LPF MAG: What is the best business advice you’ve ever received? JENNIFER: “Think happy thoughts.” My parents were big on positive thinking growing up. (Editors Note: This reminds me of my parents as well!)

scale. Ovaleye is focusing on building out the technology that makes live webcasting more conducive to community building. LPF MAG: Personal branding has been a big focus in the business community lately- what’s the best way for someone to start creating that? JENNIFER: I read Make a Name for Yourself by Robin Fisher Roffer early in Ovaleye and think all young women should too.

LPF MAG: What is something you didn’t expect about launching your own company?

LPF MAG: How do you maintain a positive work/life balance?

JENNIFER: “I didn’t expect any of this: I didn’t expect my love for YFE, that I would be in the business of live webcasting, and I definitely didn’t expect the time it is taking to realize the bigger picture in all of this.

JENNIFER: Balance is all in your mind. Have a positive attitude about everything, make time for your priorities, and be the master of your schedule.

LPF MAG: Where do you see YFE + Ovaleye TV heading in the future?

LPF MAG: Any tips for women trying to start up their own businesses; what are the first few steps they should take?

JENNIFER: First step is in perfecting your attitude and practicing patience. Read The Lean JENNIFER: YFE Startup by Eric Ries. Get out there and bounce will focus on your ideas off of your ideal customers. Refine, helping entrepre- get started right away, and never stop refining. neurial women in their 20s and Check out the 30s connect with Young Female entrepreneurs their peers online site for resources, weekly and in person interactive chats, nterviews on a grander _AND book club!

Profile for La Petite Fashionista

La Petite Fashionista Magazine Issue #5  

The inspiring fall issue of LPF Mag featuring a Glam Halloween soiree, Slow Cooker Dinners, Fall Fashion trends & more!

La Petite Fashionista Magazine Issue #5  

The inspiring fall issue of LPF Mag featuring a Glam Halloween soiree, Slow Cooker Dinners, Fall Fashion trends & more!

Advertisement