aula Cademartori has design and passion in her blood. A blend of Brazilian and Italian backgrounds she has made a mark in European fashion and is taking the states by storm. Her brightly colored and exquisitely detailed handbags have been spotted in hot spots all over the country. Seen on an episode of “ The Carrie Diaries”, and at this years Oscars on the legendary Jane Fonda. The global brand has even partnered with Ford motor companies. Paula is to put her unique aesthetic into the “Mustang Unleashed Collection-Limited Edition apparel inspired by Mustang. Paula embraces and exposes us to new possibilities using materials most would not combine. Her boxy carryalls are known for their flamboyant colors, signature silver buckle and impeccable Italian craftsmanship. Lapalme Magazine had the pleasure of Interviewing the brilliant designer and learn just how she’s taking over the fashion world. By: Luis Ayuso LA: What inspires you as a designer? PC: It’s easy: everything that impresses me thrills me! Since I’m a very curious person, I am interested in the most diverse creative fields from art, music, cinema, literature; I love collecting art work and photos from different time periods and include them into a scrapbook. I also go to the most important trade fairs to get new sources of inspiration and proposals. When I create a new collection my view on everything is very personal and unique. I just interpret my emotions and translate them in shapes, colors and textures. I have a very simple ritual, I need a pair of headphones and some good music to be able to give vent to my creativity and to the sensations of that precise moment LA: What inspired you to use the greek Phi as inspiration for your logo and closures? PC: When I was in Brasil I worked for a brazilian brand designing jewelry and this background helped me to develop my buckle, which immediately became my logo. My buckel is a precious evocative element that reminds me of a jewel, a symbol of timeless elegance, for the woman wishing to make a statement all of her own with high-quality handcrafted accessories.
“I’m a very curious person, I am interested in the most diverse creative fields from art, music, cinema, literature; I love collecting art work and photos from different time periods and including them in a scrapbook.”