Download PDF Positioning: The Battle for Your Mind Full Ebook
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Author : Al Ries Pages : 224 pages Publisher : McGraw-Hill 2000-12-13 Language : English ISBN-10 : 0071373586 ISBN-13 : 9780071373586
Description Describes an approach to creating a "position" in a prospective customer s mind - one that reflects a company s own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.