R e eb o k Ed g e Professional | Product Management | Reebok Classics | 2013
1. Lookbook/Marketing Treatment
Example of one project I completed while working with the Reebok Classics, Product Management team. For this project I supported the Brand Director (Ryan Cross) in the production of a new product line and then the subsequent marketing materials including a look book for market distribution. 2. â&#x20AC;&#x153;Spikedâ&#x20AC;? Products
1. Instapump Fury 20th (Mita)
2. Instapump Fury 20th (Foot Patrol)
3. Instapump Fury 20th (Invincible)
4. Instapump Fury 20th (Bodega)
R ee b o k I n s t a pu m p 20th An n ivers a r y Professional | Product Management | Reebok Classics | 2013 Another campaign I worked on while at Reebok Classics. For this project I assisted the product manager (David Ting) at every step of the process including facilitation of tech packs and visualizations from collaborating accounts, production coordination, and creation of sales sheets and marketing briefs. 5. Instapump Fury 20th (Concepts)
1. Kith Espresso Cube Options
ES PR E SSO C U B E S Professional | Collaborative Concept Design | 2018 - On Going Worked with Treats GM (Keenan Lam) and Marketing (Rachel Golden) to refine a concept and create a model and visualizations for espresso cubes as part of a larger Kith Treats campaign. Future plans look to use the model to make a food safe mold.
2. Rendered Options
KYL A I J O U R N A L S Professional | Brand Direction/Strategy | 2017 - On Going Worked with Kylaiâ&#x20AC;&#x2122;s founder and parent company to create and implement an unique brand identity and product strategy. This client required a more extensive approach ranging from high level brand direction to the creation of documents for large scale, overseas production.
1. Kylai Core Pictorial Mark + Color Strategy
2. Kylai Core Product + Color Strategy
3. Kylai Tech Pack
1.00 1.00 1.1: FRONT VIEW
1.2: TOP VIEW
N O - SN O R E P I L LOW Professional | Concept Design | 2017 - On Going Worked with Dr. Daniel Fenster (Chiropractor & Wellness Entrepreneur) to refine and design a concept for a pillow that uses impressions and angling to prevent users from snoring. 1.3: RENDERING
1. Concept Sheet for production NO SNORE PILLOW CONCEPT DESIGN
FOR: DANIEL FENSTE BY: LANDON BECKER-PARTO
• EXTENDED NECK FOR WATER LOCK
PRIMIARY SUIT : 001
BOARDIES : 003
• 3 mm geopreme wetsuit • quick dry lining
• Super thin/flexible
A LL SE A SO N S UI T UNDER SUIT : 002
• 2/1 mm geopreme “springsuit” • quick dry lining • cold months goes under main suit for warmth • warm months goes under boardies for rash gaurd and boxers
Personal | Concept Design | 2018 - On Going Concept design of a layer-able wetsuit system that would allow users to wear the same wetsuit from winter to summer.
1. Concept Diagram
SID CHAIR Techknit Material Application
Personal | Concept Design | 2018 - On Going SID Chair is an exploration into bringing the style and functionality of contemporary footwear into other common ergonomic objects. The concept looks to use 3D/Tech Knit to enhance comfort by decreasing knit density at high pressure points and increasing density at support points. Composite 1. Concept Diagram (Material Function)
1. NYCB Story Card (Point of Sale Marketing)
NE W YO R K CO LD B R E W Professional | Creative Partner | 2017 As a Creative Partner with New York Cold Brew, I created a flexible logo and brand strategy that can grow with the direction of the company. Created and produced necessary brand assets to successfully launch the company (10+ accounts) and take it into the next phases.
2. NYCB Circle Logo (For Cups and Tap Handles)
3. NYCB Door Decal
4. Product Shot (Kegerator)
5. Product Shot (Cup)
1. Keg as Foundation
PRO J E C T D B 2. Keg as Eco-Brick
Concept Designer | Collaboration | 2017 Done in collaboration with a plastic keg start up, this project looks to create an up-cycle/second life strategy for kegs that are currently not being recycled.
3. Keg Deconstructed
PROPOSAL FOR KCD LANDON BP
Inspired by Derek Lam’s Spring 2018 fashion show, this concept looks to convey a refined American style. Playing off of the barebones venue with a large garge door and unfinshed, vaulted ceiling, the design takes language from vintage/retro garage and diners. In the same vein as Lam’s clothing, this design looks to strip away and refine familiar styles to create something that is contemporary, inspired, and approachable.
1. Concept Overview
NYFW P R O POS A L Professional | Proposal | 2017 A rejected proposal for a Derek Lam NYFW show, done for the PR/Creative agency KCD. As built were provided by KCD. MIRRORED “TOOL CHEST” STOOL FRONT ROW SEATING OPPERTUNITY FOR GIFTING IN CHEST
2. Seating Concept FURNITURE
MIRRORED “DINER” STOOL SECOND ROW OF SEATING
CAPACITY (APPROX.) FRONT ROW SEATS: 200 TOTAL SEATS: 380 STANDING: 50+
SEATING: TOOL CHEST
SEATING: DINER STOOL
3. Plan PLAN LONG 6” LIGHT CENTERED ON RUNWAY
4. Elevation (East)
WHITE NEON SIGNAGE
1. Master Plan
2. Experience Diagram (Inspiration Images)
CO ZU M E L R E S O R T A
Concept Designer/Producer | Collaboration | 2017 (on going) Done in collaboration with a confidential client, I produced a conceptual design showing a possible strategy and program for a plot of land in Cozumel, Mexico. For this project I also produced a pitch-book containing site analysis, local survey, market analysis, and a program analysis.
3. Experience Diagram
1. Master Plan
2. Ground Floor Plan
URBA N VA L L E Y Professional | Design Apprentice | W/APD | 2016 A reconfigured square blocked allowing for mixed-use development with ground and second floor retail, flexible residential and commercial spaces, Municipal Offices, a Police station, a train station, and parking facilities. As part of a small team, I helped to produce a document responding to a city issued RFP that included the design of a master plan as well as other related diagrams and content. Additionally, I worked closely with the Principle to bring in and manage the client.
3. Circulation Diagram
LBP | 2018