Gerald continued to work at Landfall, gradually assuming more responsibility for the management of the operation, until Rob’s death in 1983, at which time Gerald acquired Landfall. During Gerald’s tenure he focussed closely on the genetic improvement of the herd continually travelling domestically and internationally to source genetics for use in the Landfall herd. Gerald introduced performance recording into the Landfall herd and was one of the early adopters of Breedplan to enable the measurement of Landfall genetics alongside others in the industry. Along with Lou’s brother Rob Williams, Gerald was responsible for the importation of two notable bulls from North America, Power Play and Scotch Cap among others. Both these sires were used heavily throughout the breed and had a considerable impact on the development of the modern Angus animal. Gerald and Lou have three sons and two daughters Ed, Will, Frank, Ellie and Mimi who have all had
varying roles in the business during their early adult years. In particular, Will who managed the Landfall Farm and the breeding herd for a period up until 2013 when he branched out into a quarrying business. In 2008 Landfall Farm Fresh was established, a specialist butcher shop based in Launceston, featuring Landfall’s very own branded beef and lamb products managed by Ellie with assistance from Mimi. Ed and Frank along with their partners Kate and Zara, officially took on the management of the Landfall operation in 2013 and now farm across two main properties in the Tamar Valley. They are assisted by a valuable team of employees, in particular Ellie’s husband Tim Wheeler, who has been involved at Landfall on and off over a near 20 year period. Gerald is still actively involved in the business heading up the majority of the development work that takes place across the properties.
LANDFALL ANGUS 2018 AUTUMN BULL SALE
Monday the 26th of March at 2.30pm.