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Training Trends Survey Analysis Report August 2009

Lander Associates is an international training and performance development specialist to the professional recruitment sector

tel: 01582 791 838

Introduction Earlier this year, Lander Associates carried out a survey of over 600 recruitment organisations to:  identify past and current trends in training and development  compare them with future plans for the coming year This report shows visual representation of the data collected with written participant comments. Where the answer to a question is yes/ no a pie chart has been used. Where there are more options we have used graphs to show the results. The data highlighted a number of key issues including:  Almost

60% of organisations do not use any form of training needs analysis to evaluate actual training and development needs

 Over

40% of organisations do not measure their return on investment from training and development

 The

number of organisations who currently use e-learning in their training mix (often a cost effective resource) is less than a quarter

As with any survey the specific data is time sensitive, however what should prove useful are the overall patterns and trends that emerged from the information gathered. We hope you find this report valuable when formulating your training and development strategy for 2010/11.

Training Trends Analysis Q1

Did you offer training and development to your consultants in your last financial year?


Yes No



Did you offer training and development to your consultants during your current financial year?



Yes No Possibly



Compared with 2008, is your training budget for this financial year increasing, decreasing or staying the same?



Increasing Decreasing Staying the same Unsure


Lander Associates Training Trends Analysis 2009



Training Trends Analysis Q3

What methods of training did you use in 2008?

Please note: Respondents may have chosen more than one 100% 90% 80% 70%




50% 40% 30% 20%




0% DVD/Video E-learning External Internal


Which method did you use the most during your last financial year?

Please note: Respondents may have chosen more than one 100% 90% 80% 70% 60% 50% 40% 30% 20%

42% 5%





1% Mix DVD/Video E-learning External Internal


In your opinion, which method will you use most this financial year?

Please note: Respondents may have chosen more than one 100% 90% 80% 70% 60% 50% 40% 30%


20% 10%






Mix DVD/Video E-learning External Internal

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Q4

How do you identify your training needs

Please note: Respondents may have chosen more than one 100% 90% 80% 78%


84% 80%

60% 50% 40% 45%

30% 20%


10% 0%

Ad Hoc External Customer Feedback

Performance Reviews

Appraisals Formal TNA


In which areas do your training and development priorites lie in the current financial year?

Please note: Respondents may have chosen more than one

100% 90% 80% 70% 77%

60% 50% 40% 30%


20% 10%






Managers Team Leaders Recruiters Support Staff

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Q6

How many training days were allocated per person (excluding induction) during your last financial year?

100% 90% 80% 70% 60% 50% 40% 30%


20% 10%

40% 15%


Don't know


5+ 2 to 4 0 to 1


In your opinion, how many training days will be allocated per person (excluding induction) during your current financial year?

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%





Don't know


5+ 2 to 4 0 to 1

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Q6b

What do you see happening to your headcount in 2009?

100% 90% 80% 70% 60% 58%

50% 40% 30% 20% 10%


0% 10%

Stay the same Decrease Increase


In order to meet your headcount target, how many new starters do you expect to recruit next year?

100% 90% 80% 70% 60% 50% 40% 30% 20%


10% 33% 0%

9% 11%


None 10 + 6 to 10 3 to 5 1 to 2

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Q7

Do you measure your return on investment from training and development?

44% Yes No



Do you currently have all the right skill sets within your organisation?

38% Yes No



If no, which areas are your main priority?

100% 90% 80% 70% 60% 50% 40%


30% 20% 10%

2% 1%


21% 15%

All Technical Leadership

Recruitment Sales

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Your view of the value of training in 2009




Kathryn Gallan

2nd City Resourcing

Strong leadership means listening to the frustrations that your employees face; so learning is an ideal way to equip them with the skills and knowledge they need to find their own solutions. Not only are you demonstrating your continued investment in them but they’ll gain the confidence to work harder and innovatively to provide clients with new solutions.

James Parsons

Arrows Group

Training is more important now than it's ever been.

Jason Perry

ASL Recruitment Ltd

The contribution you can make through training people is the biggest single factor you can make to a business - It is vital for success.

Gill Carter

Capital International IT Staffing Ltd

Don't underestimate the importance of continuing your investment in people development.

Nick Butcher

Capital International IT Staffing Ltd

The increasing difficulty of doing business in a constricting market means that the tools and techniques used in the past to drive growth and profit are unlikely to be adequate. A constant reassessment of techniques, approaches and principles achieved through a rigorous and flexible training programme, is essential.

Caroline Foote/ Caroline Aitken

Career Moves Group

Training is invaluable but we need to be creative with the time and budget we have to get the best from the training we offer this year.

Sandie Donnelly

Chamberlain Beaumont

Even when the going's tough, still try to invest in training. Don't neglect it. Don't think because things are tough that you shouldn't. It's an ever changing market, so utilise what resources you have to keep people trained so that they are prepared. So when you do invest, make sure that the information is passed on to the whole of the team.

Claire Hallett

Classic Recruitment Training is important as it increases profits. Employment Services Ltd

Garry Emmett

Cranleigh Recruitment

Training is as invaluable as its ever been especially in the current climate.

David Glasscock

Dane And Glasscock Recruitment

Simon Bassett

The EMR Group

As a new developing company trying to keep up with other established companies, it is essential to go on training to keep up with them. Effective training and development plays a key role in ensuring EMR are able to recruit, develop and retain some of the best consultants and managers in the industry. Our Leadership Development Programme in 2008 has been hugely successful and tested to the full with recent succession planning – we were really fixing the roof when the sun was shining! Whilst there are currently greater pressures on these costs, this will remain key to our business throughout the recessionary period. We want to ensure we have the infrastructure and platform in place to capitalise upon the unique opportunities this market creates and enable future growth and expansion.

Brenda Short

Engagers Ltd

Planning for success = planning to train!

Darren Lewis

Eurotime Solutions

More in-depth training is better this year due to market conditions rather than fast track trainer. Trainers with more industry knowledge rather than sales ability are crucial to give people the right footing for changeable market conditions.

Joe Dale

Floss Agency

Training is very important!

Tony Battersby

Good Service IT Recruitment

With the weakness of the current economy it is essential for employers to invest in training to up-skill their consultants.

Daren Reisman

Healthcare Locums Plc

Use training in 2009 to help your staff listen to their customers and learn to adapt to their needs.

Louise Hewett

Hewett Recruitment

Use training as a focus to keep the team motivated.

Ceri Vingoe

HMR Employment Bureau Training is an essential part of our business. Ltd

Matthew Perrett

Hobson Prior

If you're going to cut anything, don’t cut training.

Michael O'Leary

HRM Executive Rectuitment

HRM Executive Recruitment believes continuing training at this time is proven to boost staff capability and maintain high levels of service. Innovation and training will be the key for businesses to survive in 2009.

Daniel Malkoun

Hudson Shribman

Training is unfortunately undervalued - but all good business logic dictates that it is very important to the success of a business.

Linda Steel


In a difficult economic climate training is often secondary to everyone’s thoughts, but it is more important for longer term development of a business.

Lander Associates Training Trends Analysis 2009


Training Trends Analysis Your view of the value of training in 2009




Claire Hunt

Imperial Workforce

Training is essential for business, not only as a reward for your temporary workers but also as a way of adding value and improving the quality for the client.

Julia Hordle

Intelligent Resources Ltd

In every person is initiative and gumption which is counter balanced by reticence and inertia. The more difficult the environment, the more diffident people can become. Training gives people confidence in their own abilities and empowers and energizes them.

Ros Kindersley

JFL Search and Selection

Training is important for motivation as everyone likes to know they are learning and developing.

Melanie Maynard

MC Personnel

You've got to move with the times, you've got to keep on top of your business and competitors. The way to do this and make you different and stand out from the rest is to invest in your people and train them to be able to cope with the changing markets.

Ashleigh Fitzgerald


Training has enabled us to retain our star performers.

Lisa Wormald

Network HR Recruitment In terms of staff retention and morale, training remains a very important part of the Network HR culture. Despite the Ltd challenge of costs, it would be one of the last things we would want to remove from the business plan.

Julia Feuell

New Frontiers Travel And Hospitality Recruitment

There has NEVER been a more important time to train your staff to support them through a recession. Training gives your sales people the words, the confidence and optimism to do the job. We are training staff every single week in an initiative called ‘Raise your Game’. This is peer group training, where everyone works out what you should say to this or that objection etc and the bar of best practice is raised to the highest/ smartest performer. It is motivated, sales driven staff that get you through recessions. It’s the same pitch, just a different game.

Roland Sheehan

Penta Consulting Ltd

Its never been more important to invest in the people you have and to help get the best out of them in the current climate.

Chris Vella

Pentasia Malta

Training is what will make the difference.

Toby Thwaites


It's important to make sure people have the right skill set to work in this market.

Jo Sellick

Sellick Partnership

We invest a lot of money in training and can see that growing over the next few years. Training is a fundamental key area for the growth of our business.

Mike Copeland

Solutions 2 Recruitment

We feel that in these difficult economic times, we all need to be on top of our game, and therefore keeping the team trained and motivated is of paramount importance.

Jonathan Lindon

Source Personnel

The value of training in 2009 is having everybody with consistent levels of knowledge across each skill set. Using external training to provide the uniform competencies and supporting that with internal training to help individuals implement the learning in the business.

Phil Parry

Spinnaker Consulting Ltd

We run a HR association for our clients and the big difference we have seen compared to previous recessions is a long term approach to staff retention and they, as do we, realise that training is a completely crucial part of that strategy.

Richard Crawley


Training and up skilling is more important now than its ever been

Jude Prince-Wright


Investment in Training in 2009 will be fundamental to the continued success of organisations wishing to talent manage their staff to a level that supports growth and progress within the organisation.

Michele Devlin

Target Group

At Target we aim to train and develop our staff to keep in line and above the required standard of the business.

Claire Tuffin

VMA Group

Training is vital, if not more vital, in this market.

Steve Shears

WH Marks Sattin

In the current climate, training is more important than ever to see us through it.

Beverley Glover

White Horse Employment

Training and development is key to any organisation because your people are key.

Omar Akram

Witan Jardine

It's important to retain investment in Training & Development and not to cut costs in the short term but to develop people for the long term. Importance needs to be placed on managers to train and retain them for the future of the business.

Maxine Waring

Wote Street Employment Bureau

People are our strength - we look after our staff/candidates as we would our clients.

Lander Associates Training Trends Analysis 2009


Lander Associates Training Trends Survey Analysis  

Lander Associates completed a major training survey of 395 recruitment companies, in conjunction with a number of interested parties includi...

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