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2009 Aflac Racing Media Coverage Highlights - Michigan International Speedway June 9 - June 16, 2009

Totals:

Circulation/ Viewership

290,225,838

Impressions

294,237,759

AVE

$2,866,893.49

*Please note that this document will be updated with additional coverage and numbers as the information is received.

Print/Online Coverage Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

9-Jun

SportingNews.com

Breaking down the top 12 after Pocono

Carl Edwards finally had a dominant run at Pocono Raceway

$3,770.00

154,300

154,300

No

9-Jun

PaddockTalk.com

Kentucky: Kyle Busch NASCAR Nationwide Race Preview

Carl Edwards is currently is second place in points in the season's series

$672.00

134,400

134,400

No

9-Jun

PaddockTalk.com

Darian Grubb Named NASCAR Sprint Cup Crew Chief Of The Race In Pocono

Carl Edwards is currently is second place in points in the season's series

$672.00

134,400

134,400

No

9-Jun

Examiner.com

Nine questions with NASCAR's favorite fowl, the Aflac duck

Article interviews the Aflac duck

$33,000.00

6,600,000

6,600,000

Yes

9-Jun

NASCAR.com

Head2Head: Off the pace, not for long Busch, Edwards trying to recapture their 2008 forms

Carl Edwards won a Sprint Cup Series-high nine races and by season's end was Johnson's only serious threat to the championship

$21,500.00

4,300,000

4,300,000

No

9-Jun

PaddockTalk.com

Michigan: Carl Edwards NASCAR Sprint Cup Race Preview

A preview on Carl Edwards at Michigan International Speedway

$672.00

134,400

134,400

Yes


Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

9-Jun

MiamiHerald.com

This Week in Auto Racing June 12 - 14

Carl Edwards, currently sixth in points, has yet to win a race in 2009

$13,000.00

2,600,000

2,600,000

No

10-Jun

AutoRacingDaily.com

NASCAR Nationwide Series: News And Notes - Kentucky Speedway

Carl Edwards got his first win of the season last year at the Milwaukee Mile

$132.00

26,400

26,400

No

10-Jun

TheSpread

LifeLock 400 Odds

Carl Edwards is planning on racing in the LIfeLock 400

$457.50

91,500

91,500

No

10-Jun

AutoRacingDaily.com

Interview With Carl Edwards

An article of a question and answer interview with Carl Edwards

$132.00

26,400

26,400

Yes

10-Jun

AutoRacingDaily.com

NASCAR Sprint Cup Series News And Notes - Michigan International Speedway

Article mentions that Carl Edwards has won twice at Michigan International

$132.00

26,400

26,400

Yes

10-Jun

Examiner.com

Can the Roush stable win in Ford’s backyard?

Carl Edwards could use a win at Michigan Internation to get his summer season started strong

$33,000.00

6,600,000

6,600,000

No

10-Jun

BleacherReport.com

Eight Questions with NASCAR's Favorite Fowl: The Aflac Duck

Article interviews the Aflac duck

$13,000.00

2,600,000

2,600,000

Yes

10-Jun

OrlandoSentinel.com

Which NASCAR driver has been the most surprising underperformer this season?

Carl Edwards has fallen short of his own and others' expectations of his seasons

$3,641.50

728,300

728,300

No

10-Jun

USA Today

Team notes: Drivers seek momentum shift at Michigan

Carl Edwards has been able to do two backflips at Michigan, following his victories in June 2007 and August 2008

$381,384.29

2,113,725

5,707,058

No

10-Jun

USAToday.com

Team notes: Drivers seek momentum shift at Michigan

Carl Edwards has been able to do two backflips at Michigan, following his victories in June 2007 and August 2008

$39,000.00

7,800,000

7,800,000

Yes

10-Jun

MSN.FoxSports.com

$17,000.00

3,400,000

3,400,000

No

Last year Carl Edwards led a strong Roush Fenway still searching for magic Roush Fenway Racing showing with of 2008 nine Sprint Cup wins


Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

10-Jun

MotorSport.com

Edwards - Ford interview 2009-06-10

Carl Edwards is in sixth place in the Sprint Cup standings heading into this weekend's race at Michigan International Speedway

$825.00

165,000

165,000

No

Kansas City Star

Winless Edwards isn’t ready to say he’s on a losing streak

Edwards, who won a combined 16 races in the Sprint Cup (nine) and Nationwide Series (seven) last season, has not won a race in either series in 2009

$671,705.60

234,667

633,601

No

10-Jun

KansasCity.com

Winless Edwards isn’t ready to say he’s on a losing streak

Carl Edwards, who won a combined 16 races in the Sprint Cup and Nationwide Series last season, has not won a race in either series in 2009

$10,500.00

2,100,000

2,100,000

No

10-Jun

RotoWorld.com

Edwards' team wins Tissot Award in Pocono

The Tissot Pit Road Precision Award winner in Sunday’s Pocono 500 Sprint Cup Series race was Carl Edwards’ No. 99 team

$2,153.50

430,700

430,700

No

10-Jun

wsoctv.com

Edwards Comments On Mayfield Test Results

Carl Edwards said that he is trying to reserve judgment on Mayfield's case for now, but said he thinks NASCAR is doing the right thing with its drug policy

$1,389.00

277,800

277,800

Yes

10-Jun

MotorSportsForum.com

FORD - TWIFR - Carl Edwards Michigan Edition

Carl Edwards is in sixth place in the Sprint Cup standings heading into this weekend’s race at Michigan International Speedway

$27.00

5,400

5,400

Yes

10-Jun

InyoRegister.com

Highs and lows of first half of NASCAR season

Carl Edwards, winner of six races a year ago, has had real trouble getting started this year

$25.00

5,000

5,000

Yes

11-Jun

FanIQ.com

Carl Edwards (Sort of) Comes to Jeremy Carl Edwards was asked his opinion Mayfield's Defense of the story about Jeremy Mayfield

$18,000.00

3,600,000

3,600,000

No

11-Jun

ESPN.com

Carl Edwards didn't win last week in Pocono, but he made a statement by driving in the front of the pack

$51,000.00

10,200,000

10,200,000

No

10-Jun

Crunching numbers for Michigan


Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

$5,000.00

1,000,000

1,000,000

No

11-Jun

DetNews.com

Carl Edwards hopes to flip at Michigan

Carl Edwards is hoping to do his famous backflip Sunday afternoon at Michigan International Speedway following the running of the LifeLock 400, celebrating a NASCAR Sprint Cup victory

11-Jun

MLive.com

Carl Edwards hopes MIS will give him elusive win

Carl Edwards is looking for his first win of the season

$9,500.00

1,900,000

1,900,000

No

11-Jun

HardcoreRaceFans.com

Time To Break Through

Carl Edwards has three top-5s and seven top-10s in fourteen races and as of late has been showing he’s hungry to lift a trophy

$18.00

3,600

3,600

Yes

11-Jun

BleacherReport.com

NASCAR Power Rankings: Pocono

Carl Edwards was easily the field’s strongest car in the Pocono 500

$13,000.00

2,600,000

2,600,000

Yes

11-Jun

RotoWire.com

Carl Edwards: Anticipating Michigan

Carl Edwards may be the odds-on favorite to win Sunday’s LifeLock 400 at Michigan International Speedway

$176.50

35,300

35,300

No

During a national media teleconference Wednesday Carl Edwards willing to wait to pass judgment Edwards stepped out of his driver's on Mayfield suit and spoke in defense of Jeremy Mayfield

$21,500.00

4,300,000

4,300,000

No

11-Jun

NASCAR.com

11-Jun

SI.com

Kickin' It With Carl

Coming off a second-place finish that left him sixth in points, Carl dishes on his best run of the year to date

$47,500.00

9,500,000

9,500,000

No

SceneDaily.com

Former Carl Edwards car chief files wrongful firing suit against Roush Fenway

Jason Myers, a former car chief and tire changer for Carl Edwards at Roush Fenway Racing, has sued his former team, alleging that he was wrongfully fired

$235.00

47,000

47,000

No

Driver's Ed: No sleep till Brooklyn

After a second place finish at Pocono and four top-10 finishes in a row, Edwards is coming into this weekend's race as one of the favorites

$334.50

66,900

66,900

No

11-Jun

11-Jun

FantasyNews.CBSSports.com


Date

11-Jun

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

Kentucky.com

Mark Story: Keselowski hopes to stay hot at Sparta

Brad Keselowski thinks he has a realistic chance to compete with double-dipping Cup stars Busch and Carl Edwards for the Nationwide championship

$3,087.00

617,400

617,400

No

$98.50

19,700

19,700

No

Carl Edwards was chosen to win at LifeLock 400 at Michigan International Speedway

$33,000.00

6,600,000

6,600,000

Yes

Article mentions that Carl Edwards NASCAR's Denny Hamlin gives back to is one of nine drivers to finish in the hometown top 12 the past three seasons

$9,500.00

1,900,000

1,900,000

No

The Aflac Night at Industry Speedway had a demonstration run around the track by the No. 99 AflacHicks Turns Speedway Cycle Hat Trick sponsored Ford Fusion show car At Industry Speedway owned by Roush-Fenway and driven by Carl Edwards on the NASCAR Sprint Cup circuit

11-Jun

RacingWest.com

11-Jun

Sports.Yahoo.com

12-Jun

MLive.com

12-Jun

Freep.com

Weekend races

Carl Edwards will be attending the LifeLock 400 at Michigan International Speedway in Brooklyn

$6,000.00

1,200,000

1,200,000

No

12-Jun

ESPN.com

Competition's not the problem in Cup

Marty believes Carl Edwards has had bad luck during this season's races, but does not consider him the biggest dissappointment

$66,500.00

13,300,000

13,300,000

Yes

12-Jun

PaddockTalk.com

Michigan Q&A: NASCAR Sprint Cup Carl Edwards

Carl Edwards was a winner at MIS last year and is still in search of his first victory in 2009

$672.00

134,400

134,400

Yes

12-Jun

MotorSport.com

Michigan: Edwards - Friday media visit

Carl Edwards was a winner at MIS last year and is still in search of his first victory in 2009

$825.00

165,000

165,000

Yes

Edwards looking to end winless stretch

Through 14 NASCAR Sprint Cup Series races, last year’s runner-up in the points standings, Carl Edwards, still hasn’t found his way to Victory Lane

$132.50

26,500

26,500

No

12-Jun

LenConnect.com

The Pace Lap: LifeLock 400 at Michigan International Speedway


Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

12-Jun

CBSSports.com

Gordon loves racing at Michigan, but so does Roush Fenway gang

Carl Edwards was last August's Michigan winner and was forced to settle for second last week behind Stewart at Pocono

$28,500.00

5,700,000

5,700,000

No

12-Jun

UponFurtherReview.Kansascity.com

NASCAR: Carl Edwards - My projected winner.

In nine starts, Carl Edwards has had eight top-10 finishes, five top-5 finishes and two victories

$193.50

38,700

38,700

No

12-Jun

News.Cincinnati.com

Edwards aims for back-flip here

Kentucky Speedway holds a special place in Carl Edwards' heart since it is the track where he got his first NASCAR win

$1,512.00

302,400

302,400

No

12-Jun

PRDomain.com

Edwards, Biffle And Kenseth Proud To Drive Fords

Carl Edwards was a winner at MIS last year and is still in search of his first victory in 2009

$53.50

10,700

10,700

Yes

12-Jun

SI.com

Edwards, Kenseth looking tough heading into Michigan

Last weekend at Pocono, Carl Edwards was one of the dominant cars, leading 103 laps before ultimately finishing second to Tony Stewart

$47,500.00

9,500,000

9,500,000

No

12-Jun

RacingOne.com

Edwards Ready for Winning Ways

Carl Edwards feels good about his chances to score his first win of the season in Sunday's Lifelock 400 at Michigan International Speedway

$544.00

108,800

108,800

Yes

13-Jun

InsiderRacingNews.com

The Evolution Of The Camping World Truck Series

Author of article mentions that he has watch NASCAR racing since 2000 and enjoys watching Carl Edwards do his back flips after races

$134.00

26,800

26,800

No

13-Jun

AutoSport.com

Edwards not worried by no wins

Pre-season title favorite Carl Edwards believes he can still win the NASCAR Sprint Cup title this year, despite remaining winless thus far

$260.50

52,100

52,100

No

Advance Auto Parts Super DIRTcar Series: Advance Notices

Carl Edwards' No. 99 Aflac NASCAR Sprint Cup Ford Fusion and tables will be set up for fans to get autographs from top Advance Series drivers along with special guests

$260.00

52,000

52,000

No

13-Jun

WhoWon.com


Date

13-Jun

Publication

BleacherReport.com

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

Martin Leads Michigan's Post Practice Driver Rating

In the last Cup race at Michigan, Carl Edwards reeled off the fastest lap, by almost one full second over the 2nd fastest lap and then went on to lead the most laps on race day with a win in dominating fashion

$13,000.00

2,600,000

2,600,000

No

$778.50

155,700

155,700

No

13-Jun

PJStar.com

Miller: Edwards ready for turn around

Projected to be a championship contender before the season started, Carl Edwards has run well but is off the pace from last season, when he won nine times

13-Jun

Kansas City Star

Logano defends race title at Kentucky

Many drivers adamantly spoke out on NASCAR's crack down, particularly Carl Edwards after he was caught twice for speeding

$373,073.60

234,667

633,601

No

13-Jun

KansasCity.com

Logano defends race title at Kentucky

Many drivers adamantly spoke out on NASCAR's crack down, particularly Carl Edwards after he was caught twice for speeding

$10,500.00

2,100,000

2,100,000

No

13-Jun

Nascar.com

Fein's 5: Inside the mind of Carl Edwards

Carl Edwards, driver of the No. 99 Aflac Ford Fusion, is interviewed by Mark Fein and talks about working out, Facebook, why he likes Michigan

$21,500.00

4,300,000

4,300,000

Yes

14-Jun

Google.com

Logano wins second straight Ky. Nationwide race

Article mentions Carl Edwards in the Kentucky Speedway's Nationwide Series

$706,000.00

141,200,000

141,200,000

No

14-Jun

BetUs.com

NASCAR Betting Picks - LifeLock 400 Top 3

Carl Edwards' second place finish at Pocono was a stellar race, he has two victories at Michigan, 5 top 5s and an average finish of 6.6

$1,003.00

200,600

200,600

No

14-Jun

SceneDaily.com

Kentucky speeding penalties have Carl Edwards concerned

Carl Edwards is still concerned about pit road speeding penalties he was assessed while competing in a Nationwide Series event at Kentucky Speedway

$235.00

47,000

47,000

No

14-Jun

MotorSport.com

Michigan: Ford teams race quotes

Carl Edwards was glad to see are his fan and supporters, including Aflac, at Sunday's Michigan International Speedway

$825.00

165,000

165,000

No


Date

Publication

Title of Article

Abstract

AVE

Circulation/Viewership

Impressions

Aflac Mention

14-Jun

ThatsRacin.com

Race Day | Restarts could be good at wide track

Jim Utter picks Carl Edwards to be the winner at Michigan International Speedway

$822.50

164,500

164,500

No

14-Jun

Examiner.com

Martin has just enough fuel for win

Carl Edwards finished fourth in Sunday's LifeLock 400 at Michigan International Speedway

$33,000.00

6,600,000

6,600,000

No

14-Jun

MacombDaily.com

Edwards: Victories don't add up to winning

The winner of a series-high nine races in 2008, Edwards hasn't visited victory circle in NASCAR Sprint Cup competition this year

$321.00

64,200

64,200

Yes

$235.00

47,000

47,000

No

14-Jun

SceneDaily.com

Carl Edwards looks to end winless streak at Michigan

Carl Edwards and his Roush Fenway Racing team have rallied of late and are riding a trio of top-10 finishes into NASCAR Sprint Cup Lifelock 400 at Michigan International Speedway

14-Jun

RoushFenway.com

Edwards and Aflac Team Capitalize on Another Fuel Mileage Race and Finish Fourth at Michigan

Statistically Michigan ranks as one of Carl Edwards’ best finishing tracks

$38.00

7,600

7,600

Yes

15-Jun

Freep.com

Biffle sputters into fifth-place finish with bone-dry gas tank

Carl Edwards finished fourth in Sunday's LifeLock 400 at Michigan International Speedway

$6,000.00

1,200,000

1,200,000

No

15-Jun

Sports.Yahoo.com

Carl Edwards' former car chief files wrongful termination suit

Carl Edwards' former car chief, Jason Myers, has filed suit against Roush Fenway Racing, contending that the organization unfairly fired him after his suicide attempt

$33,000.00

6,600,000

6,600,000

No

15-Jun

BetUs.com

NASCAR Betting - Sprint Cup Championship Futures

If Carl Edwards keeps it going, then he could be the best driver for Roush Racing and could win the championship

$1,003.00

200,600

200,600

No

15-Jun

ESPN.com

Edwards still searching for that elusive first win

Carl Edwards leapt five positions in the standings, from 11th to sixth from the race at Michigan Internation Speedwar

$51,000.00

10,200,000

10,200,000

Yes

15-Jun

LenConnect.com

Victory slips away from Biffle

Carl Edwards entered this weekend as one of the most successful drivers at MIS

$132.50

26,500

26,500

Yes

15-Jun

GantDaily.com

Parks Pit Report: LifeLock 400

Carl Edwards came in for tires and fuel on lap 40 with many other cars

$185.50

37,100

37,100

No

Print/Online Totals:

$2,865,479.49

289,846,559

294,237,759


Broadcast Coverage Date

10-Jun

Station

ESPN2

Title of Show

Abstract

AVE

Viewership

Aflac Mention

NASCAR Now

Last season, the Aflac team finsihed so strong, and this year we have not been as compeitive due so a little bit of bad luck

$1,414.00

125, 658

Yes

N/A

7,542

Yes

14-Jun

KOMU

KOMU News At Ten Weekend

Carl Edwards doesn't have a win on the Sprint Cup this season, but he has driven the number 99 Aflac into fifth place in the Sprint Cup standings

14-Jun

Speed Channel

Speed Report

Carl Edwards finished fourth at Michigan International Speedway

$2,200.00

183,861

Yes

N/A

1,782

Yes

15-Jun

KOMU

KOMU News Today

Columbus Carl Edwards doesn't have a win in the Sprint Cup this season, but he has driven the number 99 Aflac into fifth place in the Sprint Cup standings

15-Jun

WLTZ-TV

NBC 38 6 O'Clock Report

Carl Edwards has the 99 Aflac Ford Fusion in 6th place in the points standings

N/A

2,233

Yes

15-Jun

Speed Channel

Speed Report

Carl Edwards, who finished 4th at Michigan International Speedway, says that it was an ugly race

$2,200.00

183,861

No

Broadcast Totals:

$1,414.00

Totals:

Circulation/ Viewership Impressions AVE

290,225,838 294,237,759 $2,866,893.49

379,279


Aflac Michigan Media Covreage Report