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Sustainable fabric in Hong Kong fashion industry

Content 1.Introduction 2.Background 2.1 Macro environmental context 2.2 Industry context 2.3 Consumer Market 2.4 The problem statement 3.Purpose and Aims 4.Primary Literature Review 5.Propose Research Methodology 5.1 Secondary Research 5.2 Primary Research 5.3 Restrictions 6. Significance/Expected Outcomes 7.Work Plan 8.refenerce

Introduction The title of the individual

proposal is going to analysis the environmental fabric and organic fabric replace the man-made fiber and complete the sustainability in fashion brand.

Science and technology improve day by

day. Some fashion brand in order to attract new customer will use some special fabric in the new product. But some fabric started in the manufacturing and decomposition process is harmful to the environment. Also, some fashion in order to follow the trend and reserved the old customer that will constantly launch new collection in to the fashion market. So far as this is why fast fashion can be trend in the world.It will produce so much waste and pollution.As a result, this proposal is analysis some environmental fabric can be replace in the fashion brand.

Background Macro environmental context

In environment,Clothes is needed in the the human life.Some people will buy different fashion item such as T-shirt,jactket and jeans or other item.Some of fashion item mertiral is include man-made fiber like polyester and polyamide. Some man-made fiber in the manufacturing and decomposition process is harmful to the environment. For example the polyester and polyemide. Microfibers are released during the laundry process. Although the washing machine can block most of the microfibers, some will always flow into the ocean. Among the man-made fibers,the microfibers released by polar fleece is the most serious. According to the University of California, Santa Barbara report each fleece jacket releases 1.7 grams of microfibers per wash.After the synthetic microfibers of the clothes enter the wastewater treatment plant,40% will flow into the ocean like plastic, Like plastic, these microfibers absorb toxic substances that flow out of the ocean and eventually into the food chain.

As a result it is harmful to the environment and affect the human life.Compare with the polyester and polyemide,the organic cotton is non-chamical and will not have the damage with the environment. Environmentally-friendly recycling yarn also can use in fashion and reduce the use of petrochemical raw materials, and reduce carbon footprint and energy consumption. The PET bottle and the polyester are the same material, so the environmentally-friendly recycled yarn has the same product characteristics as the general polyester fiber, and is not only non-toxic but also highly safe. As a result,it can consider to encourage fashion brand to use it to replace in new collection.For example Superdry is start to use organic cotton.

In social,nowadays in Hong Kong and the world,the social media is popular.Some people will use the social media to share their lifestyle with friends.Also some fashion brand have used the social media to promote the brand concept and collection.Also some fashion blogger ,fashion brand and environmental group will bring out some environmental message in the social media to encourage public to join the environmental protect.For example,Superdry is one of the environmentally brand to use organic cotton and they concern with the fashion pollution problem.Also Superdry have use social media to promote the organic cotton advantage and attract more people to attention the environmental fashion product.

Industry Context

Organic cotton is popular in recent year,Superdry is one of the brand to aims 100% organic cotton product.Some brand also is started to use organic cotton.Although the cost of organic cotton is more higher.But the benefits are far greater. At present, cotton production accounts for 2% of the world's arable land, but it uses 25% of the global agricultural pesticides and 10% of the global pesticide use. People use too much to get these cotton, and they pollute the environment and themselves with pesticides. According to the World Health Organization (WHO), in the third world countries where cotton is planted, 20,000 people die each year from pesticide poisoning.Some supporter strong to promote the organic cotton and the organic cotton yield is keep it increase.In 2013/14 is increase 10% yield.As a result the organic cotton have market value.

Consumer Market

Some environmentally supporter promote the organic cotton is better than other material.Also environmentally-friendly recycled fabric is used in some fashion item in recent year.


environmentally-friendly recycled fabric is similar with polyester.As a result,some customer is support the organic cotton and environmentally-friendly recycled fabric .Furthermore,organic cotton is good material of the baby and kids clothes.Alittle baby and young children's skin are more sensitive and fragile, and they are less tolerant to chemicals. Choosing clothes made of organic cotton can reduce exposure to harmful chemicals in infants and young children.This is popular in kids market.Some parents is interested in this fabric to protect their kids. Adult also can use.

The problem statement

Cotton can easily attract a variety of pests, affecting its yield and farmers' income and health, so it takes a lot of pesticides to grow cotton. Countries such as Sudan, India, Brazil and Pakistan are still routinely using the World Health Organization as a highly and extremely dangerous pesticide. These pesticides contain "organophosphates" that affect the human nervous system, but they continue to be used because of their low price.Organic cotton non-chemical.It can ensure public and farmer health.Also,the earth and ocean will not pollute both.As a result it is expected it can promote more organic cotton and recycle fabric in this proposal.

Purpose and Aims

This proposal aims to investigate the benefit of organic cotton and environmentally-friendly recycled fabric and promote that in fashion industry.

Primary Literature Review

In this proposal,the technology and marketing knowledge of organic cotton and recycled fabric is need to know more in different literature.It is worried about can not find some useful literature to use.It need to do some research and compare with different literature to use also can support the proposal .Suitable barieties and improved insect and weed control and defoliation technology are some of the parameters that could help increase organic cotton market(cotton:science and technology p.157).Inder to know that how can organic cotton attract more customer and company.It has watch some book to improve the proposal acceptability. One of the organic cotton literature noted the technology is important to planting excellent organic cotton and attract more people.

Moreover, Organic cotton demonstrates extraordinary advantages at different levels of the esteem chain(organic cotton it is a sustainable solution p.152 1.17). Oragnic cotton can make some people strong their environmental protect concept.Also can increase their knowledge to know that organic cotton have some benefit or bad in fashion develop.

Propose Research Methodology

In the secondary research,some of literature , book and report can be find in the internet.Some of them is published by famous scholar and professional worker. Also,a few data in the secondary research is specialized company or statistics department to get the data.As a result it is more persuasive and professional. Furthermore, it is easier to get some information that is difficult to collect, such as how many regions and countries around the world use organic cotton and environmentally friendly materials.As a result, making good use of second-hand information is very helpful for improve the report level.

Secondary Research

In interview, Since interviews are often face to face conversations, there are fewer respondents rejected the question and higher response rates. Even if the respondent refuses to answer certain questions, also can get an overview of his attitude towards the issue.Furthermore,can get more accurate and deep information in the interview.Along with the question,it can be change more deep question or other additional question.It can collect more helpful information in the proposal analysis.

Primary Research

In the primary research, I will use interview and questionnaire to collect the data.In the questionnaire, there is no need to arrange a large of interviewers to visit, just send the questionnaire to the respondent, and then withdraw the questionnaire.It is very fast and can collect a large data in short time.Further more questionnaire can set some simple question to ask the respondent like yes no question.The respondent will not feel tired and quick to finish the question.Then,internet questionnaire is popular in recently year.There is no need to arrange a time to meet with the respondent. The respondent can fill in any venue, at any time, and then return it as directed.Also it is environmentally compare with paper questionnaire.


As all we know,some fashion brand have use polyester in their product.Also,polyester is lower cost to make clothes item.In contrast,organic product is popular in recent year.But it is not yet popular in fashion item.As the organic cotton is high cost to make.Furthermore,the public’s understanding of organic cotton is not enough. Most people cannot distinguish between organic cotton and ordinary cotton.It is hard to collect the data of use organic cottion questionnaire.Also,it is worried can not find some useful secondary information to analysis the report and the time management problem.


In the expected outcomes is to know how high the acceptance and usability of organic cotton and environmentalfriendly recycling fabric in the public and fashion brand. Also can know that how organic cotton and environmentalfriendly recycling fabric can help in the sustainability and fashion develop. Also,find out which types of organic fashion and element is the most easily to attract to public.

Work Plan

Refenerce (2019). [online] Available at: [Accessed 27 Jan. 2019]. 2.Anon, (2019). [online] Available at: [Accessed 27 Jan. 2019]. 3.Google Books. (2019). Organic Cotton. [online] Available at: #v=onepage&q=organic%20cotton&f=false [Accessed 27 Jan. 2019]. 4.Google Books. (2019). Organic Farming for Sustainable Livelihoods in Developing Countries?. [online] Available at: 1MAI#v=onepage&q=organic%20cotton&f=false [Accessed 27 Jan. 2019]. 5.tortoise & lady grey. (2019). The Environmental Impacts of Polyester - tortoise & lady grey. [online] Available at: [Accessed 27 Jan. 2019]. 6. OpenLearn. (2019). Understanding different research perspectives. [online] Available at: [Accessed 27 Jan. 2019]. 7. Organic Cotton Plus. (2019). What is Organic Cotton? | Global Organic Textile Standards (GOTS) | Organic Cotton 101 | Organic Cotton Processing. [online] Available at: [Accessed 27 Jan. 2019]. 8. 賜芳股份有限公司. (2019). 環保布料 | 賜芳股份有限公司. [online] Available at: [Accessed 27 Jan. 2019].


1. Gardetti, M. and Muthu, S. (2019). Organic Cotton. Singapore: Springer Singapore. 2. Organic cotton directory, 1998-1999. (1998). Greenfield, MA: Organic Trade Association. 3. Eyhorn, F. (2007). Organic farming for sustainable livelihoods in developing countries?. ZĂźrich: Vdf, Hochsch.-Verl. an der ETH. 4. Gordon.S and Hsieh Y.L.(2007) Cotton: Science and Technology

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