Issuu on Google+

Department of Cultural and Creative Arts

C a a nd re c a elt

t re c d C n tiavetni vt e c a e e a re l m e

a

l u ru t al

CCA Graphic Design and Communication design course prospectus 2012 entry

P.1

i e m -v en t P.2


Content P.1 P.2 P.3-4 P.5-6 P.7-8 P.9-10 Content

Message from Head

BA(Hons) Graphic design

Main study stage

MA Communication design

Facility and learining support

P.1 P.1

I

e M f

rom ssage head

n 1989 two internationally renowned colleges, theCentral School of Arts & Crafts (founded 1896) andSt Martin’s School of Art (founded 1854), merged toform Central Saint Martins. This year we celebrate our20th anniversary – ‘when Central met St Martin’s’. Our global reputation for creativity has influencedthe worlds of art, design and performance for manyyears. We encourage innovation in our students andstaff, engendering a vital culture of discovery thatpromises the highest standards and attracts studentsfrom all over the world. This vitality lives on in thedistinguished alumni who have taken our ethos intothe world, challenging fixed ideas and influencingall our lives in important ways. Our students and staffcontinue to be defined by their ambition and talent,their willingness to challenge and negotiate, and theirpassion and potential. To sustain this unique culturethe college offers a very wide range of undergraduate,postgraduate and research opportunities, providingspecialist education in art, college fashion attracts and an increasing number of textiles,communication design, media arts, particularly those interresearch students, jewellery, ceramics,industrial andinfurniture ested design, theatre design,performance, and practice. Like our course research through aspects of architecture andenvironmental portfolio, our research activities range widedesign.This portfolio is complemented by ly. We are committed diagnostic foundation courses in art, deto providing learning opportunities for stusign, performance and architecture. dents at allThe levels from foundation to PhD.

P.2


BA (Hons) Graphic Design The course runs for 90 weeks full time over three years, and is divided into three Levels (or Stages), each lasting 30 weeks. The whole course is credit-rated at 360 credits, with 120 credits at each Level (Stage). Under the Framework for Higher Education Qualifications the Levels for a BA are: Level 4 (which is stage 1 of the course), Level 5 (Stage 2) and Level 6 (Stage 3). There’s a progression point at the end of each Level and, in order to progress, all units of the preceding Level must normally have been passed. If you’re unable to continue on the course a Certificate of Higher Education (Cert HE) will normally be offered following the successful completion of Level 4, or a Diploma in Higher Education following the successful completion of Level 5. To gain a BA (Honours), students must successfully complete 360 credits. The final award consists of marks from Level 6 units only, weighted according to their credits. Course outline Main study - Stage One Stage One introduces the course, the college and the university, together with the practices and processes of graphic communication design. The curriculum P.3

ranges from introductions to design and ideas, typography and letterpress, advertising, photography, animation, drawing, printmaking and illustration to designing with computer software for print and screen-based media. This stage introduces both analogue and digital media. There are no formal restrictions on the type of work made or the media used. The curriculum supports open attitudes to graphic design, encouraging multidisciplinary, individual and team working. Students are encouraged to experiment creatively and critically. The philosophy of the course is to foster original and surprising solutions, rather than simply focusing on technical media or formulaic outcomes. A student-centred ethos encourages the development of your creative intelligence. Main study - Stage Two In Stage Two you are introduced to the core skills, approaches, tasks, processes and systems relevant to your chosen route, building on the experiences

encountered in Stage One. There is a choice of four subject routes providing a convenient base for exploration within and beyond traditional subject areas. They also provide opportunities for you to take responsibility for learning within a defined structure supported by a community of peers and tutors. The four specialist routes are Design & Interaction, Advertising, Illustration and Moving Image. There are also opportunities for integrated studies in Typography & Letterpress, Photography, Printmaking & Bookbinding, and Interaction Design. Design & Interaction focuses on the visual language of graphic design and its many applications. This route offers a broadening experience during which

students gain confidence as a creative problem solvers, acquiring an understanding of the means by which inventive design solutions can be achieved. Project work takes place on two levels - through exercises designed to extend the repertoire of visual skills, and via conceptual projects that can vary from one day to three weeks in length. P.4


Main study Stage

W

ithin Illustration, the image is your primary means of communication. A series of set briefs will be structured to challenge your value systems, to elicit person-

al responses, and to uncover methodologies for communicating concept-driven imagery to a wide audience. You’ll learn to assess and interpret the brief, to carry out research and

underpinning visual language and communication. These include single and sequential narration, semiotics and subtext, visual vernacular, wit and metaphor, symbolism and editing Moving Image students learn how to originate ideas in time, how to

S

tage One introduces the course, the college and the university, together with the practices and processes of graphic communication design. The curriculum ranges from introductions to design and ideas, typography and letterpress, advertising, photography, animation, drawing, printmaking and illustration to designing with computer software for print and screen-based media. This stage introduces both analogue and digital media.There are no formal restrictions on the type of work made or the media used. The curriculum supports open attitudes to graphic design, encouraging multidisciplinary, individual and team working. Students are encouraged

P.5 P.5

to experiment creatively and critically. The philosophy of the course is to foster original and surprising solutions, rather than simply focusing on technical media or formulaic outcomes. A studentcentred ethos encourages the development of your creative intelligence. Main study - Stage Twosystems relevant to your chosen route, building on the experiences encountered in Stage One. There is a choice of four subject routes providing a convenient base for exploration within and beyond traditional subject areas. They also provide opportunities for you to take responsibility for learning within a defined structure supported by a community of peers and tutors. The four specialist routes are Design

& Interaction, Advertising, Illustration and Moving Image. There are also opportunities for integrated studies in Typography & Letterpress, Photography, Printmaking & Bookbinding, and Interaction Design. esign & Interaction focuses on the visual language of graphic design and its many applications. This route offers a broadening experience during which students gain confidence as a creative problem solvers, acquiring an understanding of

D

the means by which inventive design solutions can be achieved. Project work takes place on two levels - through exercises designed to extend the repertoire of visual skills, and via conceptual projects that can vary from one day to three weeks in length.

A

dvertising requires ‘creatives’ conceptual thinkers who are also writers and art directors. Set briefs during Stage Two are used to develop communicative thoughts, and don’t always need to

be taken to a finished stage. A large number of briefs are set and critiqued to tight deadlines. Through this process, you’ll begin to understand that the idea is the most valuable of all commodities, and the execution is informed and directed by it. The range of issues covered includes visual and verbal synergy, research and targeting, perception and psychology, planning and choice of media. Later P.6

P.6


P.5

C

ommunication is one of the profound achievements of human evolution. Its ever-developing complexity, its unpredictability and its application possibilities are at the heart of MA Communication Design at Central Saint Martins. As the ‘operating system of the 21st century’, communication design touches every sphere of human and political interest, impacting profoundly on culture, finance, globalisation, localisation, policymaking, socio-economic development, sustainability and much more.

H

MA Communication

Design P.7 P.7

T

2: 120 credits. Unit 1 prepares you for the major project undertaken in Unit 2 by developing and confirming your research question, providing orientation through subject knowledge, maintaining a colontemporary laborative teachcommuniA Communication design quescation Design ing and learning tions aren’t inward is offered in a two-year, environment, and looking or introverted. 60-week, extended fullthrough research They draw on a very time (EFT) mode, requiring methodologies. Unit nevitably, working wide range of extraapproximately 30 hours 2 focuses exclusively this way produces disciplinary resources study per week. Taught outcomes and solutions including aesthetics, delivery is normally timeon the major prothat court difference, anthropology, behavtabled across three days ject. Students must that are unpredictable, iourism, cognition, linper week including selfpass both units to that aren’t bound by guistics, teleology and directed study. be considered for current disciplines and typology in search of he course is the award of MA, paradigms. mechanisms with which credit-rated at to probe, enlighten and with the award of hese outcomes 180 credits, and comdeliver new applicaa distinction beare appropriate prises two units as tions. to the communication defollows: Unit 1: 60; Unit ing based on the P.8 P.8 ow do students begin to engage with communication design at Masters level? We start by framing questions that identify important themes, issues or problems. Then we develop an investigative structure or methodology through project work, tutorials, seminars and lectures, embracing independent study and professional connections within academic and professional communities energised by these questions.

sign question, audience and personal standpoint. They manifest themselves in, for example, data dynamics, image making, information and interaction design, photography, programming, typography, writing, or in new and as yet undefined products.

C

o follow this process at Masters level you’ll have acquired high-level practical and intellectual skills. Throughout the course your research question drives and shapes the acquisition of deeper subject and practical knowledge and determines your career direction and aspirations.

M

I

T

T


C

Facilities E and learning support

omputing and digital resourcesEach campus is equipped with Macs and PCs for graphics or general design work, video equipment and scanning and printing facilities.We provide core and specialist software for specifi c disciplines, including Adobe InDesign, Photoshop and Illustrator; Macromedia Dreamweaver and Director; Microsoft Project; Autodesk 3D Studio MAX and others.You have access to the student portal, myUCA, which is an integrated web environment that provides an online base for everything you need while studying at the University.Workshops and studios

O

staffed by a dedicated team of specialist technicians to support your study. Library & Learning Services ach UCA campus has a Library & Learning Centre (LLC) dedicated to supporting the particular subject needs of its students. Collectively the LLCs provide one of the most comprehensive visual arts resources in the region, offering access to:• Around 236,000 print and electronic books• Over 20,000 videos/DVDs• Over 12,000 print and electronic journals.Each LLC has a suite of computers available for research and coursework. The LLC section of our website has links to over 40 online databases including image collections, newspapers archives and subject gateways. www.ucreative. ac.uk/libraryStudy adviceThe Study Advisory Service is a team of specialist tutors who provide academic guidance and bespoke study advice to all students. They can sup-

ur workshops and studios house a range of equipment to serve your creative and technical needs. They are staffed by a dedicated team of specialist technicians to support your study.

E

ach UCA campus has a Library & Learning Centre (LLC) dedicated to supporting the particular subject needs of its students. Collectively the LLCs provide one of the most comprehensive visual arts resources in the region, offering access to:• Around 236,000 print and electronic books• Over 20,000 videos/ DVDs• Over 12,000 print and electronic journals.Each LLC has a suite of computers available for research and coursework. The LLC section of our website has links to over 40 online databases including image collections, newspapers archives and subject gateways. www.ucreative.ac.uk/library

T

he Study Advisory Service is a team of specialist tutors who provide academic guidance and bespoke study advice to all students. They can support you with both academic and studio based work, encouraging independent study and equipping you with the skills to articulate your research fi ndings. www. ucreative.ac.uk/studyadviceWorkshops and studiosOur workshops and studios house a range of equipment to serve your creative and technical needs. They are P.9 P.9

P.10

P.10


LAMHOWAI_BOOKLET01