How do Lech and the Hotel Arlberg profit from events like the Arlberg Classic? H.S. ⁄ Now that’s simple: the Arlberg Classic makes us known amongst others in the field. We’ve discovered the automobile-topic as a niche and now we can offer complete rally events to our clients as a spin-off of the grand event. At Hotel Arlberg, we understand the topic and we’re flexible when it comes to the organization. We offer classic car rallies that are ideal for smaller groups, for example. That’s a product we offer at fairs and we keep noticing how great the demand through automobile clubs that do not want to or cannot organize everything themselves, really is. In winter we know what to do in Lech – people come here to ski. In summer one has to find their own niche and work it consequently, with as much authenticity as possible. That’s why I made my greatest hobby a part of our business. L.L. ⁄
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What is your general view on the future of summer tourism in Lech?
L.L. ⁄