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Branding & Communications Guidelines Circulation: All FrogAsia employees Effective: 27 April 2012

This document is a work in progress and is subject to revisions from time to time at the discretion of the management.


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Contents Master Logo

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Tagline 4 Colour Palette

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Colour Palette

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Document Text

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frogasia Brand Guidelines


Master Logo The frogasia logo reflects the look and feel of the yes logo for co-branding purposes. The logo must always be reproduced in the master artwork form, and should not be redrawn or modified in any way. The logo should always be accompanied by the words ‘Powered by’ and the yes logo, except as indicated within this document. The alternate, flat version of the yes 3d logo is used only in the event where reproduction technique or logo size restricts colour or legibility.

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Positive background Preferred: Spot Colour P2995 C Black Standard: Process Colour C90 M11 Y0 K0

Alternative: Greyscale When the reproduction of black and white is necessary and when the reproduction of colour is not possible. C0 M0 Y0 K50

Limited use: Black and White Flat Limited application Embroidery, engraving, embossing, etc. When colour and greyscale visual depth is not achievable.

frogasia Brand Guidelines

Reversed background


Tagline

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The frogasia tagline, ‘educate. inspire. learn. discover.’ communicates a sense of possibility, curiousity, and discovery. In an educational context, the first two words, ‘educate’ and ‘inspire’ is what frogasia encourages of educators, while ‘learn’ and ‘discover’ is what we encourage of students. However, in a wider context, we believe these words are interchangable - at any point in life, every individual is both a teacher and a student, and just as there is always something we can learn from everyone, there is also something we can offer as well. The frogasia tagline must always be reproduced with the same colours and order of colours as shown above, unless the design requires a Greyscale or Flat Black or White alternative. Refer to our Colour Palette on pg. X for the colour codes. The font for the tagline, ‘Pacifico’, is fun, playful, and creative, in line with the message being communicated. The same font should always be used whenever the tagline is used. The entire tagline should always be in lowercase alphabets.

Font:

Pacifico

Alternative: Greyscale When the reproduction of black and white is necessary and when the reproduction of colour is not possible. C0 M0 Y0 K50

Limited use: Black and White Flat Limited application - Embroidery, engraving, embossing, etc. When colour and greyscale visual depth is not achievable.

frogasia Brand Guidelines


Colour Palette

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frogasia Brand Guidelines

colour codes for design and printing The frogasia colour palette is fresh, playful, and bright, to cater to school children between the ages of 7 to 17. The primary three colours that should be used for all main text and / or components of a frogasia design are pink, light green, and light blue. If the use of additional colours is required, yellow and orange may be used.

pink

light green

light blue

yellow

orange

#ED1E79 R236 G0 B140 C0 M100 Y0 K0

#8CC63F R140 G198 B63 C52 M0 Y88 K0

Pantone 2995 C R0 G156 B222 C90 M11 Y0 K0

#FCEE21 R252 G238 B33 C7 M0 Y85 K0

#FBB03B R251 G176 B59 C0 M37 Y82 K0


Colour Palette

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frogasia Brand Guidelines

colour settings for MIcrosoft Office (Word, PowerPoint) When producing training or school engagement documents and slideshows, the following colours may be used for header text and / or backgrounds and accents. Colours #1 through #3 may be used for text (titles, headers, subheads, emphasis) and / or as backgrounds for light-coloured text. Colours #4 and #5 may be used as backgrounds for dark-coloured text.

menu > more colours menu > standard colours

#1 pink

#2 light green

#3 light blue

#4 yellow

#5 orange


Document Text

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frogasia Brand Guidelines

text formatting for MIcrosoft Office (Word, PowerPoint) When producing any documents, letters, or slideshows, the following text formatting styles must be adhered to for consistency and communicating a strong brand image. There are two distinct style sets, the first for producing training and school engagement documents and slideshows, and the second to be used for writing official letters. The first set comprises clean and fresh fonts to reflect our brand image while the second set comprises more formal fonts to convey a professional corporate image.

Training documents and school engagement

Official letters

Header: Arial Rounded, 14pt, Bold, Light Blue

Recipient Name: Calibri, 11pt, Bold

(default header colour: light blue; other colours only for variation / subsections, but main titles / headers should be in blue)

(preceded by ‘TO: ’; aligned left)

Recipient: Calibri, 11pt, Regular

Subheader: Arial Rounded, 12pt, Bold

(aligned left)

Body / Main text: Century Gothic, 12pt, Regular

Subject / Title: Cambria, 14pt, Bold, Underline

Emphasis: Century Gothic, 12pt, Regular, Bold

(preceded by ‘RE: ’; aligned centre)

Body: Calibri, 12pt, Regular

(aligned left)

Signature / Sender: Calibri, 12pt, Regular

(aligned left)

hzjhgjhgj  

asdasdasdasd

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