Interactive Retail for Canon Image Square | 2012
9.IBM: EXPLORE YOUR WORLD Ogilvy & Mather in partnership with Monster Media for IBM, have created a digital smart city which includes 30 videos as well as other creative elements and will be displayed on a 8’ x 12’ interactive display. Combining multi-touch technology, gesture triggered activation, audio, video and a text-to- mobile ‘call to action’ feature. The customized digital experience allows people to experience the different ways in which IBM can transform cities through health care, transportation, economic development, and other initiatives. As travellers pass by the display, the gesture triggered display begins filling its white city scape with vibrant colors. Audio prompts travellers to explore the display more in-depth through its touch capabilities, selecting areas of interest, and discovering real world examples of how IBM is working towards creating a smarter planet. Not only does The Smart City provide travellers with in-depth analysis and statistics on cities today, but the display also has real- time analytical capabilities that provide insight on user engagement such as duration of time spent with specific content.
http://www.prnewswire.com/news-releases/ibm-educates-consumers-onsmartercities-digital-touchscreen-display-debuts-in-jfk-airport-97484454.html
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