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Popular Market Report: Casinos And Bingo - UK December 2013 : Now available at Casinos and bingo clubs are very different types of venue on almost every level, yet still face a number of similar challenges, particularly around relationships with their online cousins, their integration of new technology and the lack of understanding of their core gaming products that colours potential customers’ perceptions of their offer.

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Table of contents Introduction Definition Abbreviations

Executive Summary The market Figure 1: Forecast of consumer expenditure* in casinos, 2007/08-17/18 Capital growth takes casino spending past £1 billion Figure 2: Forecast of consumer expenditure* in bingo clubs, 2007/08-17/18 Less-frequent visiting hits bingo’s bottom line Machine restrictions keep casinos at the tables Figure 3: UK casino market size, by segment, 2011/12 March of the machines continues in bingo market Figure 4: UK bingo club market size, by segment, 2011/12

Issues in the Market How can bingo clubs begin to reverse admission declines? What is the potential for crossover play between venues and online? How does lack of gaming knowledge affect consumer choice? How can casinos and other leisure venues best complement each other? How will technology impact the casino and bingo markets of the future? Market Research


Trend Application Trend: Experience Is All Trend: Life Hacking Mintel futures: Access Anything Anywhere


Market Drivers Key points Long odds of winning the lottery audience? Figure 7: Participation in gambling activities, 2011 and 2013 Casinos bounce against the premises ceiling Figure 8: Active licensed casino and bingo premises, March 2011-March 2013

Who’s Innovating? Key points Red, black or tweet? Bingo starts taking the tablets The casino player’s SatNav College for croupiers Mecca trials new measure of advert effectiveness

Market Size and Forecast Key points London leads casino market growth Figure 17: Consumer expenditure* in casinos, 2007/08-2017/18 Admissions make capital gains from first large casino Figure 18: Casino admissions, 2007/08-2011/12

Segment Performance Key points Supply of slots limits machine segment potential Figure 25: Consumer expenditure in casinos, by segment, 2009/10-2011/12 Roulette’s roll slows to a halt Figure 26: Casino house win, by game, 2010/11-2011/12

Market Share Key points Gala purchase gives Grosvenor brand top ranking Market Research


Figure 29: Leading land-based casino operators, by number of venues, October 2013 Market leader not immune to cutbacks Figure 30: Leading land-based bingo club operators, by number of venues, October 2013

Companies and Products Key points Rank Group Figure 31: Rank Group financials, Grosvenor Casinos division, 2012-13 Figure 32: Rank Group financials, Mecca Bingo division, 2011-12 Figure 33: Rank Group advertising expenditure, casino and bingo brands, 2010-12

Brand Communication and Promotion Key points Bingo advertising slips, while casinos spending Figure 46: UK casino and bingo club operators’ adspend, by media type, 2012

The Consumer – Incentives to Bingo Club Visiting Key points More bingo-goers ready to play Figure 56: Incentives to bingo club visiting, September 2013 Most players’ eyes firmly on the prize Figure 57: Most popular gaming-based incentives to bingo club visiting among consumers who are motivated by these, September 2013

Appendix – Market Size and Forecast Figure 66: Forecast of expenditure in casinos, 2012/13-2017/18 Figure 67: Forecast of expenditure in bingo clubs, 2012/13-2017/18 Figure 68: Forecast of casino admissions, 2012/13-2017/18 Figure 69: Forecast of bingo club admissions, 2013-18

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Popular market report casinos and bingo uk december 2013 now available at market research reports bi  

Casinos and bingo clubs are very different types of venue on almost every level, yet still face a number of similar challenges, particularly...

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