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A L L I N T H E FA M I LY:

w�rk families who

TOG

ETHER

dissolve their business relationship … communication is key.”

Compiled By: Leslie Ogle

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rom giants like Wal-Mart to your local burger joint, about 90 percent of all U.S. businesses are familyowned, but less than 30 percent survive to the next generation—meet the exceptions! These Lake Norman families have figured out not only how to work together, but to succeed together. Admittedly, personalities, family dynamics, and other, let’s call them quirks, can be challenging, but when everything falls into place properly, success is inevitable.

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14 LKN

| SEPTEMBER 2017

HOW WE ROLL: “We are such a great

Smallcakes Huntersville WHO WORKS TOGETHER: Siblings

Eve, Amber, and Francis Craig

SOME FRIENDLY ADVICE: “Make sure

you have a good working relationship before you make the decision to go into business together; Amber, Craig, and I prioritize business and make sure we are shooting for the same goals. Try to keep business and personal separate as much as you can. And most importantly, don’t let anything come between you and your family. Money is usually the reason why a lot of friends or families end up having to

trio because we all bring something different to the table. My sister is very knowledgeable about the business world, and my brother is a great ‘people person.’ He’s really good with handling our marketing and advertising. They love me because I handle all of the operations and financial aspects; that’s my strong suit.”

NO BUSINESS TONIGHT: “Sometimes

it’s hard to separate business and personal … seems we can’t go anywhere as siblings without always discussing work. I will admit it’s always a topic of discussion when we’re out and about, but we often make a pact that we will NOT discuss business during our family outings.”

SOME MUCH NEEDED R&R: “My

sister and I love spending any off time we can get at the spa. It seems to be the only place where we can truly relax and get away from the phone. As a family, we really enjoy trying new brunch spots and just spending downtime together. We also love to travel so we squeeze that in when we can.”

Lake Norman Woman September 2017  

Lake Norman Woman September 2017

Lake Norman Woman September 2017  

Lake Norman Woman September 2017

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