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Lake Norman Stylemakers

MAY 2019

Fish and Macy Pavelock, who works for Kustom Klutch, hang out in Fish’s closet.


At the time, Fish was working at Wheelhouse Media in Charlotte, where her friend, Stan Fraser, owned a denim shop nearby by called Straight Stitch & Co. “He would always say, ‘What is that thing you carry?’ It wasn’t a purse. It wasn’t a wallet. It was a clutch,” recalls Fish. “He [Stan] was like, ‘I could totally make that.’ ” Sure enough he made a prototype, and Kustom Klutch was born. Fraser originally made the bags, and Fish did

everything else — the website, the marketing and the social media. That was three years ago, and Fraser has since moved to Las Vegas, so Fish bought out his part of the business. Now the clutches, which are 100 percent leather or calf hair with unique linings, are made in Cornelius. Kustom Klutch also sells accessories for the bags such as tassels, fur poms, wristlet straps and stamped charms to personalize each bag. Fish soon wants to

start offering crossbody straps. “That’s the one thing that everybody has been asking for is a crossbody strap,” she says. “That’s our next vision.” Fish says one of the most satisfying things about this venture is seeing people use the bags. “I know how much I use mine on a daily basis,” says Fish, who is currently carrying a Kustom Klutch in the cheetah print. “I love that you can transition it throughout the day, whether you’re dropping

your kids off at school or you’re going to a meeting or going on a date with your husband.” Fish runs the business out of her home office and has several employees. “I love that it’s my own. I didn’t ask for any help. I’m really proud of it. It’s like a little baby that I’ve created,” she says. “I love that it’s a unique product.” For more information regarding Kustom Klutch, visit