Lake Norman Currents Magazine

Page 17

Channel Markers Movers, Shakers, Style, Shopping, Trends, Happenings and More at Lake Norman

Leave Your Essentials at the Door

Davidson resident creates product to streamline daily life by Renee Roberson

Left: The LockDok mounts to most doors using existing hardware. Right: Jack, Lucy, Liz, and Mike Faubert.

Davidson resident Mike Faubert may have studied sales and marketing in college, but he’s also always had a passion for entrepreneurship. He got his first taste of working in product development in his previous job at a company that produced door locks. In that role, he had the opportunity to help create products, but LockDok is the first product he’s designed and produced on his own. He began brainstorming the product while making the transition from his previous employer to a new role with a different company. “It was created because I’m a little bit of a germophobe,” Faubert says. Pre-COVID, he was mostly worried about his two teenagers bringing the flu into the house. “I’d tell my kids to wash their hands,” he says, envisioning a way to make it easier for them to use hand sanitizer right as they were entering the house. “A door is an open canvas,” he says. “I thought about having something you could mount to a door.” Faubert wanted to create something that could be mounted or installed on a doorknob, noting this part of a door is the second highest germ collector behind the gas pump. His invention, the LockDok, easily installs on most doors using the existing screws from a traditional lock or deadbolt. Once installed, the product, which serves as a storage cup, can hold a number of items, such as a bottle of hand sanitizer, to help simplify your daily routine. Due to his previous experience working with door locks, Faubert has access to 29 factories across the globe. He’s partnered with a company in Vietnam to produce the LockDok, and the

invention is patent pending. It’s been designed primarily for indoor use and made out of a high-grade plastic that should last more than 25 years. He says he’s learned that utilitarian products like the LockDok need to be attractive or practically invisible. This product is pure white, because most doors are white on the interior side. A diamond-pattern background helps the LockDok stay mounted. When testing the first versions of the product, Faubert asked friends and family for their feedback. One friend suggested adding two grooves on either side of the storage cup to hold keys. He added that feature. Other people say they put their work lanyards on the LockDok so they don’t forget them on the way out of the house. Because this is an original product created through his parent company Mount Up Brands, Faubert is helping get the word out through cause marketing. So far, he’s partnered with area schools such as Community School of Davidson, Bailey Middle School, and Hough High School. Anyone who purchases the LockDok via www.lockdok.com an use a specialized code and $8 from the proceeds will go to the school. He also recently entered a partnership with the Cystic Fibrosis Foundation. For every LockDok that is purchased using the code “CFF,” Mount Up Brands will donate $8 to the foundation. To learn more, visit www.LockDok.com or e-mail Faubert at mfaubert@mountupbrands.com to learn how you can support one of the above schools with your purchase. www.LNCurrents.com | JANUARY 2022

15


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.