Carmel Valley
RSF Eagles William, Isabella, Juliana, and Jacob
Matthew Livolsi
May 12, 2011
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Nicole Muttera, Shannon Fornes
Gabriele Navarro, Kirstin Mueller
Junior Aquathon a fun time
C
athedral Catholic High School held a Junior Aquathon May 8. The swim-run race promotes a healthy way of living. Part of the proceeds will be given to REINS, a therapeutic riding program.
Trevor
Brittany and Haley Rogers
Julianna
Tyler Fritts
Allie Douglas
PHOTOS: JON CLARK
If you are selling a home or estate in Del Mar, read this... Prime Real Estate in Del Mar is a “Bargain” for Foreign Investors. The question is, do you or your agent know how to reach them effectively?
Foreign investors have both the money and desire to purchase Del Mar real estate. And they do. The question is, how do you attract their interest? How do you showcase your home or estate? The simple answer is, you target them where they get their news or information. And since they don’t live in the local area or read local newspapers, investors look at hyper-local websites like www.delmartimes.net searching for available properties. For example, the site attracts people from 99 countries in March, 2011, and generated 18,519 visits from countries worldwide. It’s interesting to note that the sites largest number of daily foreign visitors come from the United Kingdom, Canada, India,
To reach foreign investors, be sure your agent has a well-developed marketing plan To sell your home or estate quickly and for the most money possible, a thorough marketing plan is a must. So make sure your agent’s plan includes: Q Proper “staging” of your homeand property. Q Showcasing your home or listing in the local paper—like The Times. Q Holding open houses, including
“broker previews”. Q Adding your home to the local multiple listing service so buyers and agents will see it. Q Preparing and sending brochures or well designed flyers to potential buyers. Q Using Internet advertising such as www.delmartimes.net, which attracts tens of thousands of readers monthly from 99 countries worldwide. With a fully developed marketing plan, your agent is prepared to sell your home quickly and for the highest possible price.
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How to sell your home or estate to the foreign market
Australia, the Philippines, and China. Yes, the countries with the largest numbers of foreign investors, looking for Del Mar real estate. And those investors also work with local agents intimately familiar with the Del Mar market. And those agents are not only looking online, they’re reading the The Times because it has far more local Del Mar listings than any other paper in town. So to maximize your home or estate’s exposure, it’s important your agent is using a dual track: 1) showcasing your home or estate with ads on www.delmartimes.net and, 2) running ads and listings in the The Times.
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What one person thinks “expensive”, isn’t so to another. Everything is relative. This is especially true for those purchasing local real estate with Euros, Loonies, Yen or Yuan. In fact, for many European, Canadian, or Mexican real estate investors, purchasing prime coastal real estate in Del Mar can now be done at an amazingly steep discount. All thanks to Mr. Bernanke, who as you know, has continued to cut points in the Fed rate, which has helped trigger further declines in the dollar versus other foreign currencies. And as of this writing, the US dollar against the Euro currently hovers around $1.39, which can be a dream or a nightmare; all depending upon the denomination of ones bank account. Del Mar real estate has long been the desired target of many wealthy foreign investors. But with the falling dollar, Del Mar real estate has now become a screaming bargain to foreign investors around the world.
1. The site daily attracts its most unique foreign visitors from:
1. The paper is hand delivered by the US Post Office to 7,460 Del Mar homes each week.
DELMARTIMES.NET FAST FACTS:
UÊ1 Ìi`Ê }` Ê UÊ > >`>Ê UÊ ` >Ê UÊ ÕÃÌÀ> >Ê UÊ/ iÊ* «« iÃÊ UÊ >Ê UÊ iÝ V 2. The site in March, 2011 attracted 18,579 visitors from 99 countries.
DEL MAR TIMES FAST FACTS:
2. The paper has more local real estate listings than all other papers delivered to Del Mar combined.
To advertise your home or estate in the Del Mar, or to advertise on www. delmartimes.net, call: 858-756-1403 x112