Page 1

PRSRT STD U.S. POSTAGE PAID SAN DIEGO, CA PERMIT NO. 1980

Vol. 102, Issue 4 • January 23, 2014

ENLIGHTENING LA JOLLA SINCE 1913

Online Daily at lajollalight.com

Residential Customer La Jolla, CA 92037 ECRWSS

INSIDE

Crime, vandalism wave has residents worried, A3 & A18

n O s t e B l l A e l b a The T La Jolla Village Merchants Association board grapples with parking, events and merchant participation at its Jan. 16 special meeting.

Museum of Tolerance offers thoughts for teen bullies, A4

Ambassadors from Macedonia pitch business opps, A10

It’s Round 2 for Short Film Festival in La Jolla, B1 r you onne save C r e Ch d to ... W i t h u a r a n t e e t re s u l t s r e g u a re y a n d g g e t y o e mon ll Cher tod today! Ca me sol ho

Pat Sherman

Merchants weigh fate of Haute Nights, return on events By Pat Sherman uring a special meeting held Jan. 16 at La Valencia Hotel, the La Jolla Village Merchants Association (LJVMA) continued the strategic planning discussion it began during its regular monthly meeting the week prior. Topics broached included the future of the association’s Haute La Jolla Nights music and shopping events, which LJVMA Executive Director Sheila Fortune said received dismal sponsorship last year. Founding Haute Nights organizer Julie Matibag,

D

who was instrumental in the success of the event during its first two seasons, has decided to end her involvement with the events, Fortune said. While the first Haute Night of 2013 did well, even garnering a title sponsor, “after that it just turned off,” Fortune said. “We couldn’t get $250$300 from people to save our lives. There are some businesses that still owe us money for participating (who) didn’t pay their sponsorship fees.” Last year’s final Haute Night, slated for November, was canceled. Though most board members agreed that they

liked Haute Nights, each monthly event, last year expanded from three to five, cost the LJVMA $5,000 apiece to produce, Fortune said. LJVMA board members discussed pulling the event back to only summer months, holding it quarterly, or tying them to shopping-related holidays, such as Black Friday or American Express’s Small Business Saturday, “when people are already interested in shopping (and) merchants will already be staying open late,” as

See Merchants, A8

An icon reborn

La Valencia replaces Whaling Bar with Euro flair and novel cuisine By Pat Sherman The fish (er, Whaling Bar) has been gutted — and to marvelous effect. Though anxiety over the extensive transformation of La Valencia Hotel’s iconic watering hole ran high among some regulars, the sky hasn’t fallen since the eatery’s Jan. 1 reopening as the expanded Café La Rue (though the Sky Room restaurant, once located on the 10th floor, will soon be converted to guest suites).

“Loyalists came in and said, ‘I really wanted to hate this space,’ ” the hotel’s managing director, Mark Dibella, said, adding that though some turned and vowed to never return, many more initially skeptical guests were pleasantly surprised by the bright, open space, whose décor and menu take inspiration from the village cafes of Europe. “It’s been very rewarding,” Dibella said.

See La Valencia, A20

Café La Rue bartender Jack Petty prepares a ‘Drury,’ one of the new signature drinks, named after La Jolla streets. Pat Sherman

Cher Conner Berkshire hathaWay homeserviCes 1299 Prospect st #305 | 858-551-7292 | www.realestateinLaJolla.com Bre#00604382

01 23 2014 la jolla light  

Newspaper

Read more
Read more
Similar to
Popular now
Just for you