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YACHT BROKERAGE LATEST YACHT LISTINGS

YACHT CHARTER NEW LUXURY YACHTS LISTINGS

DOCKS & SLIPS MARKETING YOUR INVENTORY

LONGITUDE64 sailboats edition

www.longitude64.com | ISSUE 2 FEBRUARY 2012

YACHT BROKERAGE

5 digital marketing commandments for luxury brands

YACHT CHARTER

What to include in your social marketing strategy

YACHTING & SOCIAL NETWORKS STRATEGY

CHARTER DESTINATION

French Polynesia

marketing mix

FOCUS

Marketing for the yachting industry

BOAT SHOWS

February Boat Shows Calendar ge

Yacht Bro ke r

Yacht brokerage listings

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a d v a n c e d

m a r k e t i n g

LONgITUDE64


p l a t f o r m

f o r

t h e

y a c h t i n g

Docks & SLIPS SOLUTIONS

yacht brokerage solutions

yacht charter solutions

monthly magazine web: www.longitude64.com email: sales@longitude64.com skype: longitude64 facebook: www.facebook.com/longitude64 twitter: www.twitter.com/longitude64


contents LONGITUDE64

EDITOR’S LETTER

8 EDITOR LETTER

Welcome to the Longitude64 magazine

12 16 LONGITUDE 64

Online marketing

5 digital marketing commandments for luxury brands

A new approach to yacht brokerage and yacht charter marketing

20 26 SOCIAL MEDIA MARKETING SOCIAL Marketing Mix

What to include in your social marketing strategy

Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies.

32 BOAT SHOWS CALENDAR

Boat show events taking place in february 2012

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YACHT BROKERAGE LISTINGS Yacht brokerage listings for the month of february 2012 presented by brokerage companies using our yacht brokerage solution

94 YACHT CHARTER LISTINGS

Yacht Charter listings for the month of february 2012 presented by charter companies using our yacht charter solution

LONGITUDE64 • ISSUE FEBRUARY 2012

FEATURES

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116 YACHT CHARTER MARKETING YACHT BROKERAGE SOLUTION 120 Inbound marketing strategy for luxury charter yachts

127

Presentation of the yacht broker age solution for joomla. Features and advantages

Find Prospects

Using social media to find prospects.

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Yacht Brokerage and Charter Marketing


sailboats edition

131

Online PR

Understanding online PR and how to use it to create brand awareness

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136 143

YACHT CHARTER SOLUTIION

Presentation of the yacht charter solution for joomla. Features and advantages

DOCKS & SLIPS SOLUTION

Presentation of the docks & slips solution for joomla. Features and advantages

NEWS AROUND THE WORLD

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YACHT DESIGN NEWS Yacht design news for february 2012

Yachting events around the world

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Cover Story

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FF

GRAB

yearly Subscription Today !!

Longitude 64 - The Yachting Network offers powerful features to yacht brokerage and yacht charter companies looking for a turnkey solution in order to improve their inbound marketing activities and social networks integration .


THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for the Yachting

Contacts CH - Crans Montana: +41 (0)27 483 12 20 UK - London: +44 (0)20 7078-4226 USA - Miami: +1 (305) 394-9652 email: sales@theyachtingnetwork.ch


Social Media Marketing Social Networks Integration Superyachts Marketing Dedicated Superyachts Reservation Sites Yacht Brokerage Solutions Yacht Charter Solutions Corporate Magazines Creation


EDITOR’S LETTER OLIVIER BAELDE

by

Editor

sailboats edition

PUBLISHER/EDITOR Olivier Baelde editor@yachting.vg

Welcome Marketing solutions for yacht brokerage , yacht charter companies and real estate agencies specializing in the rental and sale of docks and slips are our primary focus. Web Solutions

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We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud hosting.

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Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites composing The Yachting Network.

LONGITUDE64

Magazines are available in printed and electronic versions.

ADVERTISING MGR James Blackburn advertising@yachting.vg

The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allowing them to market worldwide on different medias their yachts for sale or charter fleet.

SALES MGR Ian Foster sales@yachting.vg

We continuously work on improving our platform to provide advanced features not available in third party listings websites.

Mobile Solutions The release of our iphone and ipad apps are scheduled for december 2011. It will add even more reach to our solutions.

MARKETING MGR Clive Coleman marketing@yachting.vg PR MGR Antoine Bonvin pr@yachting.vg SUBSCRIPTIONS MGR Danielle Chiocci subscriptions@yachting.vg SOCIAL NETWORKS MGR Sven Nicklasson social_networks@yachting.vg BUSINESS DEVELOPMENT MGR Glen Coburn bus_dev@yachting.vg

Join us Olivier Baelde Publisher, Editor London, United Kingdom

All correspondence should be addressed to Latitude 26 88-90 Hatton Garden suite 36 London, EC1N 8PN United Kingdom


Longitude 64 Brokerage

For Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: Turkey This Azimut 50 is in “As New� Condition. This is the 2 cabin version of this very popular yacht. This Azimut 50 was purchased in 2007 by the current owner and has only 200 hours. She was never chartered and always well maintained by the current owner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010. Crans Montana, VS, 3963, Switzerland - Telephone: +41 (0)27 483 1220 Skype: longitude64 - www.longitude64.ch - email:sales@longitude64.ch


AICON 72 OPEN -2006 6 9 5 0 0 0 £ - TA X N OT PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.com

JUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel. Built in 2006 and commissioned in 2008, “JR” is being sold due to the owner up sizing, she is SSR registered and ready for immediate delivery. The owner will consider any reasonable offer.


CAMMENGA - 2011 1 4 5 0 0 0 0 ÂŁ - TA X N OT PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.com

This Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new electronics, new passarelle (2008), new paint job and new teak decks. She has an exceptional layout of 4 cabins + crew. The owner is a motivated seller.


SOCIAL MEDIA

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5 digital marketing commandments for luxury brands

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Lately people are talking about luxury brands and digital marketing. “Is Digital Killing the Luxury Brand?” Invariably, these discussions evaluate the dangers of leveraging a wholly democratic platform in order to promote a wholly exclusive industry. But, as usual, the discussion misses the point. The question is not if luxury brands can safely leverage digital media. The question is how. With that in mind, here are five commandments for marketing luxury brands using the most

democratic media in the world.

00 You shall democratize but not downgrade Luxury brands obsess over losing exclusivity in the digital space, but this concern puts the cart in front of the horse. A luxury brand generates exclusivity by cultivating a block of consumers who wish they could buy the brand’s products, but cannot afford them. Simply, if luxury brands want to remain luxurious, they have to en-

Just like the luxury products and services themselves, the quality of luxury digital marketing relies on ideation and execution. A dress is not inherently luxurious; the difference lies in its design and high-quality manufacture. The same is true of digital marketing media. ”


gage not only their paying customers, but also people who want but can’t have.

00 You shall honor digital media

This is where the democratizing power of social and new media comes into play. Social media enables luxury brands to build tremendous clout among the aspirational set. In some cases, social media may be the only place aspiring consumers can reach the brand at all. This, in turn, builds tremendous prestige among the affluent set.

If luxury brands indeed fear brand dilution, they must first stop diluting the quality of their digital media. Luxury clients may say, “But it’s just a behind-the-scenes video for Facebook and YouTube! Do we really need to spend that much on production?” The answer is always “yes.” Digital luxury marketing is only as luxurious as the brands are willing to make it.

All the while, luxury brands must strive toward the highest creativity, elegance and production quality. Only in this way can luxury brands both cultivate desire and maintain exclusivity, and thus, grow in the digital world safely.

00 You shall not kill the conversation Luxury brands worry that if they allow interactivity or usergenerated content, if they initiate a conversation between brand and buyer, they will lose control of the brand image. This is simply not true. There are many ways to encourage interactivity while still maintaining control of the brand. Look at Burberry’s “Art of the Trench,” a photo-sharing destination that primarily features Burberry-commissioned, high-end photography of models in the brand’s seminal trench coats. What’s more, it also allows consumers inside access if they upload their own pictures (which are vetted and selected by the brand). Therefore, Burberry successfully reaches a significant audience while maintaining brand control. Luxury brands must learn that they can create digital campaigns with embedded brand control. Killing the conversation outright is not the answer.

Just like the luxury products and services themselves, the quality of luxury digital marketing relies on ideation and execution. A dress is not inherently luxurious; the difference lies in its design and high-quality manufacture. The same is true of digital marketing media. Luxury brands must decide whether their digital marketing is luxurious or commonplace, and they must commit to making their digital messaging more beautiful, more innovative and more elegant than anything else out there. Only then can they preserve their up-market brand values.

00 You shall not steal from old media The primary reason luxury brands fail at social and new media is because they haven’t bothered to understand it. Luxury brands take media developed and produced for traditional deployment and force it onto their social and new media platforms.

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In order to democratize without downgrading, luxury brands must maintain the digital conversation by engaging more aspirational consumers and including them in a controlled brand dialogue. On the other hand, the brand must prevent brand downgrading by embracing cleverness and avoiding mimicry, by ensuring innovation and not stealing from their traditional campaigns, and by treating digital media like the marketing powerhouse that it is.

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SOCIAL MEDIA

For instance, they digitize a traditional TV spot by compressing and uploading to YouTube, or they post a print ad to Facebook.

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This blanket strategy weakens the perception of luxury brands. Just as one wouldn’t put a 30-second static print ad on TV, so should one avoid stealing traditional media by hawking it in the digital space.

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strategy. “There is a sense of urgency associated with digital platforms,” , but luxury brands must be careful not to embrace a platform just because it’s hot. Only those platforms that spring directly from a core brand ideal or customer need can succeed without diluting the brand itself.

Luxury digital media requires a development, production and deployment strategy specific to its digital channels. Nothing less will do.

Having a marketing strategy is good, but having a marketing strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution.

00 You shall not covet the neighbour’s media channels

00 Observe and analyze your marketing strategy

Just because one luxury brand is successfully utilizing a particular digital approach does not mean another luxury brand should follow the same

Very often, businesses jump on to Facebook and Twitter without even analyzing what they need out of these social networks. They claim that since

Having a marketing strategy is good, but having a marketing strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution. ”


their competitors are using social media so they have no other choice but to adopt social media. Sooner than later, such businesses are caught off-guard and their social media ambitions reach a tame end. It is important for businesses to analyze how social media can help them. They need to observe how people use social media and how their competitors are leveraging it. Analyze your business needs and how various social networks like Facebook, Twitter, LinkedIn and others can fulfill these needs.

00 What’s your social marketing strategy’s action plan? Once you’ve determined what you want out of social media, the next important question is how you get it. Businesses need to come up with an action plan with realistic targets and feasible time/ cost estimates. If your action plan takes forever to achieve or if it requires you to invest a fortune, there’s a strong case to revisit your action plan. In such cases, it’s best to start with concrete short-term goals such as I want to have 2,000 Facebook Friends in the first 3 months or I want to close 5 deals with my Twitter followers this month etc.

Evaluating social media ROI is easier said than done. There’s no single criteria based on which you can determine the success/ failure of your social media strategy.

00 Refine your marketing strategy The real beauty of social media lies in its dynamism. Social media is changing all the time. For example, if you logged in to your business’ Facebook profile, after a long gap, you would have realized that it’s now a Fan Page. Therefore, it’s important to continuously refine your social media strategy and adopt a flexible approach with the changing social media scenario. Does your business have a social media strategy that works? If so, what are the most important criteria for developing such a marketing strategy? How does your business measure its social media ROI? Do you think it is difficult to track the business value of social media? All good questions which need to be asked on a regular basis.

00 Execute your marketing strategy

00 Evaluate your marketing strategy Most business follow a simple rule when it comes to adopting new technologies or paradigms – If it boosts my business’ ROI, it’s worth the investment. Social Media is no exception to this rule. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, it’s important for businesses to evaluate the impact of their social media efforts.

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A marketing strategy is only as good as those who see it through. Once you have a social media marketing strategy in place, it’s important to focus on getting the execution right. Very often, businesses need to take a call on whether they can execute their social media strategy themselves or do they need to hire specialist social media experts? When in doubt, seek help from an expert.

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LONGITUDE 64 OLIVIER BAELDE

by

Editor

“Longitude 64 The Yachting Network�

A new approach to yacht brokerage and yacht charter marketing: integration with social networks

LONGITUDE64A • ISSUE FEBRUARY 2012

W

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elcome to the Longitude 64 monthly magazine. The primary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yachting Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients.

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We hope you will enjoy reading every month our magazines. In the following months, every site part of The Yachting Network will be integrated in the Adobe Indesign workflow in order to generate monthly magazines adding again some exposure and visibility to

our clients listings.

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he architecture of our platform now comes full circle. We are able to provide to all clients using our yachting and real estate solutions an integrated platform able to deliver online and offline visibility through very efficient web services.

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urthemore, our complete integration to over 15 social networks through APIs allows clients using our solutions to post automatically listings updates on their social media accounts without extra work.

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e believe that a tight integration between the web sites of our clients running one of our yachting solutions and social networks and coupled with a printed version will bring them a very powerful platform to increase the visibility of their listings.

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nlike third party listing sites specializing in yachting, clients list their yachts only once on their websites in our yachting solutions and then syndication takes place. It insures that their domain name and web site is the place where all listings are managed, indexed first by search engines and where all inbound traffic goes back to when syn-


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ver time, this strategy will bring continuous lead generation at a fraction of the cost spent on multiple third party listing sites where listings are lost in the crowd.

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he Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests.

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he Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes

geting the yachting and luxury markets. acht Listings are as well distributed in RSS feed format to different subscribers and feedburner. XML feeds are syndicated to generic third party web sites like Olx, Vast, Oodle. It helps in increasing backlinks to the client’s webwebsite.

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The Yachting Network has local sites in all european countries. The print version of our magazine brings additional readers and visibility to our clients. Complete integration in social networks maximizes the exposure of yacht listings. Soon to be released, mobile apps will close the circle of a 360 inbound marketing strategy.

he Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars.

lead request management to store all yacht slips requests.

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owerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 15 web sites (and growing) tar-

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dditional XML feeds following the openmarine standard (www. openmarine.org) generate files compatible with The Yacht Market, Boatshop24, Boat 24, Jameslist... completing a very powerful array of syndication tools.

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dicated to other sites.

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LONGITUDE 64 OLIVIER BAELDE

by

Editor

“What to include in your social media marketing strategy” A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience. The great thing about a well carried out SMM strategy is that it requires very little financial investment from your side.

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00 What to include in your social media marketing strategy

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An effective SMM strategy will leverage all quality online social hubs where users and customers meet and converse. A good SMM portfolio includes a presence on diverse and multimedia social sites. Let’s take a look at the key elements of a good SMM strategy. Social Networking Sites Social Networking SitesThere are various social networking sites where you can create profiles to connect with your target audience directly. Create a Facebook fan page. Create tweets and retweets on Twitter. Create your organization’s profile on Linkedin. According to statistics released by Face-

book, the social networking website has around 500 million active users, of which around 50% log in every day for commenting or browsing. A Facebook fan page thus makes a lot of sense to reach an active online audience. On the other hand, Twitter has real time updates and news-worthy tweets that even search engines show in their search results. The tweets about your products are quickly read and responded to by other users. A Twitter account to respond to and create a buzz about your product is therefore essential. Linkedin is accessed by a variety of professionals and businesses looking to connect and research for work and business. Hence, a Linkedin account for your organization is great

for networking within the industry or with vendors. Blogs, Microblogging engadget_logoBlogs give you a wide platform to talk about key issues. Blogs are also a great way of bringing traffic to your main website. For an effective blog, you need to post fresh and relevant content frequently, monitor and respond to comments, create internal links, and build a community of loyal readers. Microblogging through sites like Twitter also lets you send short, crisp updates. Some famous company blogs are www.engadget.com, googleblog. blogspot.com, blog.facebook.com &


Online Videos

Duo processor. Photosharing, Slide Sharing Photo Sharing Sites Like FlickrSharing relevant and interesting images with your user base also helps in creat-

and would use in their business. If your organization has conducted any good-to-know research, you can share the findings online. You can also share your presentations, slides, and reports through websites like Slideshare and Scribd.

Podcasting Online VideosWebsites like A well planned and executed social Youtube have created a media marketing (SMM) strategy itunes_podcast_iconAs per whole new arena for multitakes you where your users and buyPodcast.com, “Podcasting is media interaction. Sharing the method of broadcasting and viewing videos is now, ers are. It lets you share the voice audio files over the internet not just an activity enjoyed of your organization, get real time which can be downloaded and by individuals for their own feedback for your products, create listened to via your computer pleasure, but also a great and/or portable music player. way for an organization to an instant buzz for your new product The reason why podcasting is share information about its offerings, build customer loyalty, and linked directly with the name products. Organizations have reach an informed target audience. iPod is due to strictly to the fafound sharing interesting and miliarity of origin of the word related videos on Youtube to be a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began downsustained interest of the target audi- The images can be about widely an- loading music audio files to listen to ence. You can upload interviews of ticipated events like a product launch, them on their iPods.“. Podcasting can your top management, share presen- celebrity associations, or the organi- help you reach more users to promote tations, or even share videos of social zation’s internal events. Websites like your products and services. Many usor business events in your organiza- Flickr have an active user base and ers find podcasts a great way of staying in touch with new developments tion. When Intel uploaded fun and can be leveraged for this purpose. while on the move. Websites like Blip digitally enhanced videos of its Consumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your podonly created a buzz but also ensured rectly appeals to the user’s needs by casts. Other famous podcast sites are users got to know about its new Core sharing information that they need podcast.com & Apple’s Itunes Podcast.

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en.community.dell.com/dell-blogs/ default.aspx. If you want blogs related to SEO, you can check out searchengineland.com, www.seomoz.org/blog or www.searchenginejournal.com.

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00 Points to consider before formulating a social media marketing strategy The sites mentioned above are very useful and can change the path of your organization towards tremendous success. However, if done without proper planning these same sites and strategies can backfire as well. The most important thing for you to do before you begin charting out an SMM strategy, is that you first need to fully understand the status quo of your organization’s online presence. Here are a few things to consider before you formulate a social media marketing strategy:

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Analyze your online presence:

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ll Use metrics to find out more about your online presence. You need to ask questions like: What is the total count of visitors on my site? Where do they come from? How many of them are directed by search engines? ll Find out how often your website gets linked by other sites. ll Check how often you post fresh content.

ll Find out if you have an active presence in target markets. ll Rate yourself vis-à-vis your competitors in the online environment. Find out what your competitors are doing better than you, and also what you are doing better. ll Check your status on social networking sites. Do you have a presence already that needs to be optimized? Or, do you need to start from scratch? Analyze your position Define and analyze your target audience:

ll Check where your target audience generally interact more. ll Check what keywords they are using. ll Find out what they need, and where their interests lie. Identify and analyze what you want from your SMM strategy: ll Check the enthusiasm and commitment of your top management and marketing department for having a dedicated SMM strategy. In case the commitment seems inadequate, discuss and educate till you get a dedicated and informed agreement.


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ll Assign responsibility to the following measures will help you en- by other sites. correct department, whether it is sure responsiveness and professional PR, marketing, communications, interaction:Monitor your progress Blog posts must be frequent enough or other. Create a team to sustain interest. with well defined goals The Yachting Network has local webregarding your SMM In case of critical comments, sites in all european countries. The strategy. This may mean it’s better to respond to them print version of our magazine brings creating micro-goals like immediately and fairly. Neganumber of blog posts per additional readers and visibility to our tive comments need not alweek, time duration set ways be deleted or removed. clients. Complete integration in social for responding etc. networks maximizes the exposure of ll Study the existing sites If you suspect trolls or deliberyacht listings. Soon to be released, and find out where ate misinformation, one way of you need to focus your ensuring more transparency mobile apps will close the circle of a attention the most. is by creating a Login require360 inbound marketing strategy. ll Create measurable ment for posting comments target goals of what you on your blog. want to achieve from your SMM closely strategy. Start your journey now! A query, tweet, or a comment re00 Monitoring your social quiring clarification on the Facebook Remember, the beginning may be page, blog, or other portals must be slow. It takes time to engage your aumedia strategy replied to within 24 hours. dience and build loyalty. Keep your For your SMM strategy to pay you interactions transparent, fair, and long-term dividends, you need to Blog posts, tweets must be of high timely. With a continual engagement make sure you have practices and quality and value and/or knowledge in diverse social media tolls, you will checks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, onexecution and a quick response. The should be good enough to get linked line community for your organization.

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SUN ODYSSEY 42 DS -2008 1 8 7 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Yannick JAFFART France (+33) ((0)9) 54 22 80 56 www.nautic.avenue.com


SUN ODYSSEY 43 DS -2000 1 6 8 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 www.nautic-avenue.com


SOCIAL NETWORKS

Common Mistakes companies Make With Strategy: Some of the most common mistakes companies make with social media revolve around making decisions that aren’t consistent with having good business sense. Because social media tools are free, some companies tend to take the wrong approach: use all tools to see what sticks. Here are some of the most common mistakes to avoid with social media strategy:

Yachting & Social Networks Strategy While it’s useful to get into the details and tactics of social media, a solid marketing strategy should work no matter the medium. The smartest companies will focus on strategy because in the world of Web 2.0, the tools are constantly changing.

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00 Not developing a social media strategy

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Because social media is the hottest trend in marketing, companies assume that all they have to do is set up a Twitter account and a Facebook fan page. This is the equivalent of pulling random magazines out of off the rack and purchasing full page color ad in each one, then throwing together a quick and dirty PowerPoint flyer to run. Just like any other communication medium, social media requires a well-thought out marketing strategy plan. utmost importance. Furthermore, because

00 Perfecting a social it takes time to build social media accounts, every minute you waste by not being there media strategy Even though a social media strategy is important, don’t wait for the strategy to set up your company’s accounts. Reserving your company’s name on various social media sites is of the

is followers you could be losing.

00 Gathering followers rather than building a network There are no shortcuts in social media, and the bottom line is companies have to build relationships with their customers before

they can sell anything. Social media may seem free, but the hidden time costs to build relationships Social media is not a quick way to make more sales; in fact, social media actually adds cycle time to the sales process. Just like any other process, a company must consider how much of its resources to invest.


00 Putting all eggs in one basket It’s exciting to see extraordinary results on one form of social media, and tempting to invest all your resources into what’s working. Try to resist. With the speed at which technology changes, social media is starting to look similar to the fashion cycle: one day you’re in, the next day you’re out. Tools fall in and out of fashion all the time – remember Friendster, and more recently, MySpace? Companies that build a large equity on one tool will find themselves with nothing if the tool loses popularity. While having a social network presence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and social activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and fea-

tures pertaining to your business activity.

00 Facebook On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will be able then to send messages directly through the facebook graph API. It will allow you to keep this user informed about your company activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you manage your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs.

00 Friends and Followers By inviting your “friends and followers” to visit and connect to your site using their

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Every social media user has a very clear idea of what social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach social media sends its own message to consumers.”

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SOCIAL NETWORKS

facebook user id , you give them the possibility to share information and recommend other users to connect with you.

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On the new site www. yachting.vg, we are currently experimenting with several new functionalities of the Graph API.

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Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system. You can inform your groups, friends and followers that the newsletters generated every month is available on your website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automatically

on a regular basis for example a new yacht listing or price reduction offer, you keep the flow going.

00 Common Mistakes Companies Make With Messaging Every social media user has a very clear idea of what social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach social media sends its own message to consumers. Here are some of the most common mistakes companies make with messaging:

00 Creating impersonal accounts Users don’t follow companies; they follow engaging people who work at companies. Unless the tool is meant specifically for companies to use (i.e.: Facebook fan pages), every account should be an actual person who has a name and a title that clearly signifies him or her as a face of the company. This person should write with a conversa-

tional tone and respond to other participants in the conversation. Automated accounts or accounts that are updated with a stream of links do not produce results.

00 Controlling the message Social media is not about controlling a message. In fact, the very nature of social media is such that no one person or organization can control the message. Because social media is a medium to share information through a network, companies must realize that once they put the message out there, they have no control anymore. Users can choose to edit the message, inject their own opinions into the message, share the message, or ignore the message. Furthermore, companies can’t even control where the message starts: a user can also create a message about a company without having any affiliation to them. Because of the nature of social media, companies that try to control the message will have difficulty reaping any of the benefits of the medium.


There are so many ways to use social media to communicate draw the line with abusing permission? Unwith the customer, and as social media goes mainstream fortunately, this question is similar to asking where comedians draw the line with potencompanies are finding new ways every day. All of these tially offensive jokes. The truth is that different purposes for communication fall into three main users have different levels of tolerance. Just like a comedian might experiment with messaging functions: public relations and marketing, sales, and based on the feedback he or she is receiving customer services.”

While companies should be careful about trying to exercise too much control over the message, there is also the opposite end of the spectrum to avoid. Companies often cite “control over message” as a reason not to participate in social media, but the truth is that companies have lost control of the message whether they participate or not. This is because, as mentioned earlier, users can create a message and drive the conversation surrounding that message. So how can companies exercise some control over a message and still reap the benefits of social media (rapid diffusion of information through people sharing messages with their networks)? The answer is that companies need to participate in the conversation. Responding to complaints and stressing the benefits and what the company does well; these are all ways for companies to control the endconsumer’s perception of its services.

00 Abusing permission Abusing permission is a fast way for companies to lose credibility, damage relationships, and generally make a bad name for themselves in social media. So where do you

from the audience, your company must experiment with the right level of communication, erring on the side of unobtrusive.

00 Strategy definition The framework for developing a social media strategy consists of three potential functions: public relations and marketing, sales, and customer services. Social media can be used to further goals within just one of these three functions, two these functions, or a company could use social media to satisfy the needs of all three of these functions. These three functions feed each other in a cycle, and companies can create a fairly comprehensive social media strategy by taking each into consideration.

00 Find your audience Very few social media tools will work for every company; however, if your company is just starting out with social media, you can find plenty of people by sticking to the biggest social media sites. Generally, the strategy for finding an audience is looking for groups of people with similar interests to keywords that make sense for your company.

LONGITUDE64 • ISSUE FEBRUARY 2012

00 Not controlling the message

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MANGUSTA 86 FLY - 1998 1 4 0 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.com

Indulgence of Poole is most probably the best opportunity on the market for a 4-cabin flybridge yacht of 86-feet. Built in 1998, she has been always perfectly maintained by her 2 owners, and in the past 2 years virtually every part of the yacht has either been fully serviced or replaced. Since 2008, her current owner has invested a lot of time,effort and money in the yacht, hiring a full-time crew of 3 to take care of her and making sure that the yacht is maintained to the highest standards. Indulgence of Poole is also a successful charter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weeks charter already reserved


AZIMUT 55E - 2008 7 9 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.com

Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded, professionally maintained, fully serviced and ready to go.


SHOWS

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LONGITUDE64A • ISSUE FEBRUARY 2012

10

36

21 16 Miami February 16 - 20

10 10 Helsinki February 10 - 19


SHOWS

Boat Shows February 2012 Miami Boat Show The Progressive Insurance Miami International Boat Show & Strictly Sail, the world’s premier boat show, returns to the Magic City for the 71st year Feb. 16 – 20, 2012, showcasing thousands of the newest powerboats, sailboats, engines, electronics and marine accessories from more than 2,000 leading manufacturers worldwide. As one of the top boat and accessory sales events in the world, the Progressive Insurance Miami International Boat Show & Strictly Sail offers something for every boating lifestyle, activity and budget, plus fun attractions for boaters of all ages. February 16 - 20, 2012

Helsinki Boat Show The Helsinki International Boat Show held in February each year is by far Finland’s most comprehensive and most important preview of what’s on offer for the coming boating season. The organiser of Vene Båt, as the event is known, is the Finnish Fair Corporation commisioned by the Finnish Marine Industries Federation Finnboat ry. The event fills all available halls in the Helsinki Fair Centre which typically displays close to 400 boats in six halls. Each year, the boat show attracts about 90,000 visitors making it the largest exhibition organised at the Helsinki Fair Centre. Marine engines and related equipment, accessories and components will also be on display. The show will also include numerous

LONGITUDE64 • ISSUE FEBRUARY 2012

peripheral events and seminars. February 10 - 19 ,2012

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SUNSEEKER 64 - 2002 5 4 5 0 0 0 ÂŁ - TA X N OT PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.com

The Manhattan 64 is a perfect example of a boat that packs innovation, luxury and performance into an exceptionally graceful frame. The hull form has been designed to take a more traditional shaft option but now includes the option of IPS drives - the latter produces fantastic results in performance, handling and economy. Interior options offer upper deck or lower deck galley, three or four staterooms with a midships full-beam master and very large hull-side windows. Saloon and entertainment space has been increased and enlarged and panoramic superstructure windows ensure a feeling of openness.


SUNSEEKER 82 - 2004 1 5 5 0 0 0 0 ÂŁ - TA X N OT PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.com

We are delighted to present this beautiful example of a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained from new, full Med spec, watermaker - Engines serviced / Antifouled June, invoices available for inspection. Presented with the Jr Master suite layout and large VIP double with a further double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior and MCA coded for charter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and priced to sell. Bring offers!


SOCIAL MEDIA

LONGITUDE64A • ISSUE FEBRUARY 2012

Social Media Marketing and Yachting

40

The most costly decision a marketing or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to acquire new contacts and promote the yacht listings. This decision is mostly taken due to the apparent easy setup and maintenance third party listing sites seem to provide. However, when analyzing carefully the features provided, as well as the possibility to create inbound traffic to the company’s website or expand the reach to social networks,

it does not appear anymore as a cost effective solution in a long term strategyh. All third party listings sites rely on traffic to their sites in order to be able to charge yacht brokerage and yacht charter firms. Thus, they will most of the time prevent this traffic to leave their site unless it goes to a paid advertisement. The data flow of the listings between the company’s website and the outside world must be carefully evaluated. The success in establishing a long term approach is to consider, as the central point, the

Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strategy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic. ”


00 Social networks integration Furthermore, third party listings websites will not have any incentives to integrate your listings with social networks or other sites in order to keep the traffic on their site. You must put in place a well tought-out strategy which will syndicate listings to generic listings sites. (Olx, Oddle, Vast...), third party listings sites specializing in yachting through the openmarine.org initiative for example: It allows you to generate a standard xml feed and post it to several sites through a subscription. Then, post the listings to your facebook and twitter account.

00 XML feeds We went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to

reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you “disappear“ from the internet world...

00 Social media is online Social media is something that takes place online. It is a type of communication that takes place outside of in-person meetings, phone calls, or foot traffic. That means social media is location-independent, which makes it a valuable part of any company’s business strategy.

00 Social media is user-generated Content used to be something that very few people created. Reporters, TV anchors, movie directors, authors, radio DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and the people who use the content are also the ones who create it.

00 Social media is highly accessible and scalable Social media is highly accessible and scalable to the public, which means that social media has lots of users and offers plenty of opportunity for companies. Because social media is easy to access, the tools for social media are easy and intuitive enough for the common person to use. Even if you don’t use social media now, there’s no reason not to jump in!

LONGITUDE64 • ISSUE FEBRUARY 2012

company’s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites. You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic.Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post automatically.

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Index LONGITUDE64

EDITOR’S LETTER

SAILBOATS BROKERAGE Contents

VAN DE STADT Etap 28, 1980, 12.900 €. . . . . . . . . . . . . . . . . . . . . . . 334

EPS, 1998, £1,495. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

VAN DE STADT acier, 1981, 65.500 €. . . . . . . . . . . . . . . . . . . . . . . . . . 335

GULET, 2006, 800.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

WAUQUIEZ CENTURION 40, 1987, 88.000 €. . . . . . . . . . . . . . . . . . 336

AFEP MARINE MANATEA 350 DI, 2004, 151.900 €. . . . . . . . . . . . 291

WAUQUIEZ ELIZABETHAN 29, 1969, 12.000 €. . . . . . . . . . . . . . . . 337

ALOA ALOA 27, 1979, 10.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292

WRIGHTON YACHTS BILOUP 89, 2002, 39.000 €. . . . . . . . . . . . . . 338

ALOA ALOA 43 PROTOTYPE, 1984, 63.000 €. . . . . . . . . . . . . . . . . . 293 AMIETTE SLOOP NORVEGIEN, 1955, 9.990 €. . . . . . . . . . . . . . . . . 294 BAVARIA 32, 2004, 61.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295 BENETEAU FIRST 285, 1990, 32.000 €. . . . . . . . . . . . . . . . . . . . . . . . 296 BENETEAU FIRST 345 CENTENNIAL , 39.500 €. . . . . . . . . . . . . . . . 297 BENETEAU OCEANIS 350, 1990, 47.000 € . . . . . . . . . . . . . . . . . . . . 298 BENETEAU OCEANIS 351, 1994, 69.000 € . . . . . . . . . . . . . . . . . . . . 299 BENETEAU OCEANIS 361, 1999, 69.000 € . . . . . . . . . . . . . . . . . . . . 300 BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 €. . . . . . . . . . . . 301 BENETEAU OCEANIS 440, 1993, 92.000 € . . . . . . . . . . . . . . . . . . . . 302 CATALINA CATALINA 42 LUXE, 1993, 126.000 € . . . . . . . . . . . . . . 303 CNSO SHELLFISH, 1965, 9.500 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304 CUSTOM CHALLENGER HORIZON, 1986, 9.900 €. . . . . . . . . . . . . 305 CUSTOM COQUILLIER RADE DE BREST, 180.000 €. . . . . . . . . . . . 306 CUSTOM JACQUES FAUROUX , 1988, 100.000 €. . . . . . . . . . . . . . 307 CUSTOM PROTOTYPE, 1979, 755.800 €. . . . . . . . . . . . . . . . . . . . . . 308 CUSTOM VATON 57, 1994, 399.000 € . . . . . . . . . . . . . . . . . . . . . . . . 309 DEHLER DEHLER 36 SQ, 2008, 159.000 €. . . . . . . . . . . . . . . . . . . . . 310 DEHLER DEHLER 44 SQ, 2008, 350.000 €. . . . . . . . . . . . . . . . . . . . . 311 DOMINIQUE PRESLE HALF- TONNER, 11.500 €. . . . . . . . . . . . . . . 312 DUFOUR Dufour 27, 1974, 10.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . 313 DUFOUR DUFOUR 31, 1978, 23.500 €. . . . . . . . . . . . . . . . . . . . . . . 314 DUFOUR DUFOUR 36, 1987, 41.900 €. . . . . . . . . . . . . . . . . . . . . . . 315 DUFOUR DUFOUR 36, 2003, 59.000 €. . . . . . . . . . . . . . . . . . . . . . . 316 DUFOUR DUFOUR ARPEGE, 1968, 29.900 €. . . . . . . . . . . . . . . . . . 317 DUFOUR DUFOUR SAFARI, 1971, 10.500 €. . . . . . . . . . . . . . . . . . . 318 GIBERT MARINE GIB SEA 31 DL, 1981, 26.000 €. . . . . . . . . . . . . . . 319 GIBERT MARINE GIB SEA 442 MASTER, 89.000 €. . . . . . . . . . . . . . 320 HANSE HANSE 342, 2007, 83.500 €. . . . . . . . . . . . . . . . . . . . . . . . . . 321 LONGITUDE64A • ISSUE FEBRUARY 2012

HANSE Hanse 400 E, 2006, 159.000 €. . . . . . . . . . . . . . . . . . . . . . . . . 322

42

HANSE HANSE461, 2005, 211.900 € . . . . . . . . . . . . . . . . . . . . . . . . . 323 HUNTER MARINE 356, 2002, 78.000 €. . . . . . . . . . . . . . . . . . . . . . . . 324 HUNTER MARINE HUNTER 31, 2006, 64.900 €. . . . . . . . . . . . . . . . 325 JEANNEAU ARCADIA, 1985, 28.500 €. . . . . . . . . . . . . . . . . . . . . . . . 326 JEANNEAU FANTASIA, 1991, 17.500 €. . . . . . . . . . . . . . . . . . . . . . . . 327 JEANNEAU RUSH, 1980, 19.800 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . 328 JEANNEAU SUN LEGENDE 41, 1987, 55.900 €. . . . . . . . . . . . . . . . 329 JEANNEAU SUN ODYSSEY 36, 1993, 60.000 €. . . . . . . . . . . . . . . . 330 JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 €. . . . . . . . . . . . 331 JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 €. . . . . . . . . . . . 332 KELT KELT 7.60, 1980, 14.500 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333


BROKERAGE

EPS, 1998, £1,495 poole, DOR, United Kingdom EPS, 1998, poole, Dorset United Kingdom, £1,495 Laser eps 1998 a skiff-like single-handed sailing dinghy. Sharp bow, flat stern, a true planing hull form. A high aspect-ratio rudder and centreboard provide high lift and low drag. A fully battened 9.4 m2 and 8.4 m2 mylar sails with large roach gives the power. - Specs: LOA:4 metres Beam:1 metres - N/A - Other

Carine Yachts Robert Bettel

United Kingdom (+44) ((0)78) 86 526 775 Visit www.longitude64.ch for full details - Web id: 507

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 507 - Price: £1,495 Tax Paid

43


BROKERAGE

G U L E T , 2 0 0 6 , 8 0 0 . 0 0 0 €

LONGITUDE64A • ISSUE FEBRUARY 2012

Poole, DOR, United Kingdom

44

GULET, 2006, Roma, Italy, 800.000 € Ciacco 24 Metre 'Santa Lucia' (2006 model)with twin MAN D28866 LXE40. The warmth of wood, the quality of the finishing, the comfort of travel, the excitement of the sea: this is the gulet Santa Lucia. Built in 2006, along 24 meters of superior quality, offers a perfect combination of tradition, elegance and cutting-edge manufacturing and security guaranteed by the most modern technologies. Both the hull and the interior, treated in detail by skilful craftsmen, are made entirely of mahogany. On board you will find comfort, services, water games and a series of unique equipment that will make your experience on gulet, a trip intensely lived moment by moment.This luxury yacht is ideal for charter and has been meticulously maintained from new. With a fully comprehensive specification and many luxurious extras, this vessel is very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Draft:2 metres - MAN 340hp - Diesel Web id: 227 - Price: 800.000 € Tax Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721 Visit www.longitude64.ch for full details - Web id: 227


BROKERAGE

AFEP MARINE MANATEA 350 DI, 2004, 151.900 € Fréjus, PR, France AFEP MARINE MANATEA 350 DI, 2004, Provence Côte d'Azur France, 151.900 € Etat neuf livrable immédiatement T.E 0,60/2,10 construction très soigné. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp - Diesel

Nautic Avenue Nadine Regnier

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 715

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 715 - Price: 151.900 € Tax Paid

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BROKERAGE

A L O A A L O A 2 7 , 1 9 7 9 , 1 0 . 0 0 0 € Fréjus, PR, France ALOA ALOA 27, 1979, Provence Côte d'Azur France, 10.000 € Idéal petit budget. votre contact : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 596 - Price: 10.000 € Tax Paid

46

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 596


BROKERAGE

A L O A A L O A 43 P R O T O T Y P E , 1 9 8 4 , 6 3 . 0 0 0 € Fréjus, PR, France ALOA ALOA 43 PROTOTYPE, 1984, Provence Côte d'Azur France, 63.000 € Ketch de bonne facture, pret à accueillir tout amateur de croisière confortable. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:11 metres Beam:4 metres Draft:2 metres - VETUS 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 627

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 627 - Price: 63.000 € Tax Paid

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BROKERAGE

A M I E T T E S L O O P N O R V E G I E N , 1955, 9.990 € Fréjus, PR, France AMIETTE SLOOP NORVEGIEN, 1955, Provence Côte d'Azur France, 9.990 € Bateau de constuction solide , tout est d'origine , classique, pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres BERNARD 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 592 - Price: 9.990 € Tax Paid

48

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 592


BROKERAGE

B A V A R I A 3 2 , 2 0 0 4 , 6 1 . 0 0 0 € Frejus, PR, France BAVARIA 32, 2004, Frejus, Provence Côte d'Azur France, 61.000 € Bavaria 32 de propriétaire méticuleux . Version quille plomb . Modèle 2004 livré décembre 2003 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 19hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 639

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 639 - Price: 61.000 € Tax Paid

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BROKERAGE

B E N E T E A U F I R S T 2 8 5 , 1 9 9 0 , 3 2 . 0 0 0 € Fréjus, PR, France BENETEAU FIRST 285, 1990, Provence Côte d'Azur France, 32.000  € Valeur sûre de l'occasion, ce bateau vous raviera pendant vos croisières. Grace à un entretien permanent, ce bateau est pret au départ. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 604 - Price: 32.000 € Tax Paid

50

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 604


BROKERAGE

B E N E T E A U F I R S T 345 C E N T E N N I A L , 39.500 € Fréjus, PR, France BENETEAU FIRST 345 CENTENNIAL , 1984, Provence Côte d'Azur France, 39.500 € Bateau rapide,marin et confortable le First 345 à tout pour plaire. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 619

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 619 - Price: 39.500 € Tax Paid

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BROKERAGE

B E N E T E A U O C E A N I S 3 5 0 , 1 9 9 0 , 4 7 . 0 0 0 € Fréjus, PR, France BENETEAU OCEANIS 350, 1990, Provence Côte d'Azur France, 47.000 € Bateau très polyvalent dont les qualités ne sont plus à prouver. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 618 - Price: 47.000 € Tax Paid

52

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 618


BROKERAGE

B E N E T E A U O C E A N I S 3 5 1 , 1 9 9 4 , 6 9 . 0 0 0 € Fréjus, PR, France BENETEAU OCEANIS 351, 1994, Provence Côte d'Azur France, 69.000 € Version proprietaire , cabinet de toilette avec douche séparée , moteur 40CV,enrouleure de grand voile. premiere main excelent état. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 615

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 615 - Price: 69.000 € Tax Paid

53


BROKERAGE

B E N E T E A U O C E A N I S 3 6 1 , 1 9 9 9 , 6 9 . 0 0 0 € Fréjus, PR, France BENETEAU OCEANIS 361, 1999, Provence Côte d'Azur France, 69.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 620 - Price: 69.000 € Tax Paid

54

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 620


BROKERAGE

B E N E T E A U O C E A N I S 411 C L I P P E R , 1998, 89.900 € Fréjus, PR, France BENETEAU OCEANIS 411 CLIPPER, 1998, Provence Côte d'Azur France, 89.900 € L'oceanis 411 à rencontré un succes mérité. Un grand classique de la construction française. - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 631

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 631 - Price: 89.900 € Tax Paid

55


BROKERAGE

B E N E T E A U O C E A N I S 4 4 0 , 1 9 9 3 , 9 2 . 0 0 0 € Fréjus, PR, France BENETEAU OCEANIS 440, 1993, Provence Côte d'Azur France, 92.000 € Bateau de croisière confortable avec des amménagements spacieux, entretenu très méticuleusement. Avec ses 6 à 8 couchages sans se géner, vous profiterez d'une vie à bord agréable. Amateurs de navigations plaisantes, venez le voir ! Votre contact : Yannick JAFFART (06 70 25 11 34) - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - VOLVO 75hp Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 635 - Price: 92.000 € Tax Paid

56

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 635


BROKERAGE

C A T A L I N A C A T A L I N A 42 L U X E , 1993, 126.000 € Fréjus, PR, France CATALINA CATALINA 42 LUXE, 1993, Provence Côte d'Azur France, 126.000  € Un bateu de luxe pour la grande croisière. - Specs: LOA:12 metres Beam:4 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 632

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 632 - Price: 126.000 € Tax Paid

57


BROKERAGE

C N S O S H E L L F I S H , 1 9 6 5 , 9 . 5 0 0 € Fréjus, PR, France CNSO SHELLFISH, 1965, Provence Côte d'Azur France, 9.500 € Bateau rénové en 2008 , moteur diesel volvo , largeur raisonnanble permettant de réduire le budget de place port. Vente d'une place à saint laurent du var 18000 € - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 605 - Price: 9.500 € Tax Paid

58

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 605


BROKERAGE

C U S T O M C H A L L E N G E R H O R I Z O N , 1986, 9.900 € Fréjus, PR, France CUSTOM CHALLENGER HORIZON, 1986, Provence Côte d'Azur France, 9.900  € bateau vendu avec sa remorque double esssieux Area. - Specs: LOA:7 metres Beam:2 metres - YAMAHA 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 594

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 594 - Price: 9.900 € Tax Paid

59


BROKERAGE

C U S T O M C O Q U I L L I E R R A D E D E B R E S T , 180.000 € Fréjus, PR, France CUSTOM COQUILLIER RADE DE BREST, 1971, Provence Côte d'Azur France, 180.000 € Bateau de tradition en bois de type Coquillier Rade de Brest en excellent état construit, entretenu et bichonné par son propriétaire charpentier de marine à la retraite avec beaucoup des soins et d'amour. Avec ce bateau sans aucun travaux à prévoir, naviguez dans la grande tradition des bateaux anciens. - Specs: LOA:11 metres Beam:4 metres Draft:1 metres - RENAULT 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 626 - Price: 180.000 € Tax Paid

60

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 626


BROKERAGE

C U S T O M J A C Q U E S F A U R O U X , 1988, 100.000 € Fréjus, PR, France CUSTOM PLAN JACQUES FAUROUX , 1988, Provence Côte d'Azur France, 100.000 € Bateau à déplacement léger avec une coque alu et un pont polyester. C'est un bateau idéal pour de la croisière rapide et confortable. Votre interlocucteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:13 metres Beam:4 metres Draft:2 metres - VOLVO 75hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 633

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 633 - Price: 100.000 € Tax Paid

61


BROKERAGE

C U S T O M P R O T O T Y P E , 1 9 7 9 , 7 5 5 . 8 0 0 € Fréjus, PR, France CUSTOM PROTOTYPE ALUMINIUM, 1979, Provence Côte d'Azur France, 755.800 € Atypique, ex voilier de course au large transformé en bateau de charter. Aménagements soignés et nombreux. Amateur de grand voyages, ce bateau est pour vous ! - Specs: LOA:17 metres Beam:5 metres Draft:3 metres - PERKINS 55hp Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 698 - Price: 755.800 € Tax Paid

62

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 698


BROKERAGE

C U S T O M V A T O N 5 7 , 1 9 9 4 , 3 9 9 . 0 0 0 € Fréjus, PR, France CUSTOM VATON 57, 1994, Provence Côte d'Azur France, 399.000 € Superbe unité entièrement renové en 2002, grosse révision moteur 2010 .Quille relevable 2.50-1.40 . Literie sur mesure Victoria . Prêt à partir Specs: LOA:17 metres Beam:5 metres Draft:1 metres - YANMAR 55hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 638

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 638 - Price: 399.000 € Tax Paid

63


BROKERAGE

D E H L E R D E H L E R 3 6 S Q , 2 0 0 8 , 1 5 9 . 0 0 0 € Fréjus, PR, France DEHLER DEHLER 36 SQ, 2008, Provence Côte d'Azur France, 159.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 622 - Price: 159.000 € Tax Paid

64

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 622


BROKERAGE

D E H L E R D E H L E R 4 4 S Q , 2 0 0 8 , 3 5 0 . 0 0 0 € Cannes, PR, France DEHLER DEHLER 44 SQ, 2008, Cannes, Provence Côte d'Azur France, 350.000 € Superbe bateau de course croisière soigneusement préparé , suivi à l'année par skipper . Prêt pour programme régate et croisière. Peinture d'origine préparé par les peintre de la société wally. Produit unique - Specs: LOA:13 metres Beam:3 metres - VOLVO 55hp - Diesel

Nautic Avenue Cedric DIBIANCA

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 691

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 691 - Price: 350.000 € Tax Paid

65


BROKERAGE

D O M I N I Q U E P R E S L E H A L F - T O N N E R , 11.500 € Fréjus, PR, France DOMINIQUE PRESLE HALF- TONNER, 1971, Provence Côte d'Azur France, 11.500 € Bateau pour amateur du bois , construction solide - Specs: LOA:9 metres Beam:2 metres Draft:1 metres - VETUS 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 611 - Price: 11.500 € Tax Paid

66

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 611


BROKERAGE

D U F O U R D U F O U R 2 7 , 1 9 7 4 , 1 0 . 0 0 0 € Fréjus, PR, France DUFOUR Dufour 27, 1974, Provence Côte d'Azur France, 10.000  € - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 602

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 602 - Price: 10.000 € Tax Paid

67


BROKERAGE

D U F O U R D U F O U R 3 1 , 1 9 7 8 , 2 3 . 5 0 0 € Fréjus, PR, France DUFOUR DUFOUR 31, 1978, Provence Côte d'Azur France, 23.500 € Bateau bien équipé et bien entretenu avec son guindeau électrique, son pilote automatique ses petits sièges de balcon arrière. Possibilité de place de port à la location. - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 612 - Price: 23.500 € Tax Paid

68

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 612


BROKERAGE

D U F O U R D U F O U R 3 6 , 1 9 8 7 , 4 1 . 9 0 0 € Fréjus, PR, France DUFOUR DUFOUR 36, 1987, Provence Côte d'Azur France, 41.900 € Construction robuste pour la croisière ou le voyage, remotorisé - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - LOMBARDINI 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 616

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 616 - Price: 41.900 € Tax Paid

69


BROKERAGE

D U F O U R D U F O U R 3 6 , 2 0 0 3 , 5 9 . 0 0 0 € Fréjus, PR, France DUFOUR DUFOUR 36, 2003, Provence Côte d'Azur France, 59.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 659 - Price: 59.000 € Tax Paid

70

Nautic Avenue Patrick Baert

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 659


BROKERAGE

D U F O U R D U F O U R A R P E G E , 1968, 29.900 € Fréjus, PR, France DUFOUR DUFOUR ARPEGE, 1968, Provence Côte d'Azur France, 29.900 € Bateau de charme entièrement refait en 2009 (voiles, gréement, électronique,..). Bonne opportunité a voir . Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VETUS 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 609

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 609 - Price: 29.900 € Tax Paid

71


BROKERAGE

D U F O U R D U F O U R S A F A R I , 1971, 10.500 € Fréjus, PR, France DUFOUR DUFOUR SAFARI, 1971, Provence Côte d'Azur France, 10.500 € Ideal comme premier bateau . Specs: LOA:8 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 600 - Price: 10.500 € Tax Paid

72

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 600


BROKERAGE

G I B E R T M A R I N E G I B S E A 3 1 D L , 1 9 8 1 , 2 6 . 0 0 0 € Fréjus, PR, France GIBERT MARINE GIB SEA 31 DL, 1981, Provence Côte d'Azur France, 26.000 € - Specs: LOA:9 metres Beam:3 metres Draft:2 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 613

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 613 - Price: 26.000 € Tax Paid

73


BROKERAGE

G I B E R T M A R I N E G I B S E A 442 M A S T E R , 89.000 € Fréjus, PR, France GIBERT MARINE GIB SEA 442 MASTER, 1988, Provence Côte d'Azur France, 89.000 € Belle cabine avant propriétaire, rangements importants grâce à sa soute avant et ses nombreux coffres et équipets ainsi que ses volumes d'eau et de carburant exceptionnel en font un excellent croiseur confortable. Bateau de propriétaire première main. - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - PERKINS 75hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 634 - Price: 89.000 € Tax Paid

74

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 634


BROKERAGE

H A N S E H A N S E 3 4 2 , 2 0 0 7 , 8 3 . 5 0 0 € Fréjus, PR, France HANSE HANSE 342, 2007, Provence Côte d'Azur France, 83.500 € BATEAU RECENT, FONCTIONNEL, EQUIPE HAUTURIER ET PRET AU DEPART IMMEDIAT. BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 617

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 617 - Price: 83.500 € Tax Paid

75


BROKERAGE

H A N S E H A N S E 4 0 0 E , 2 0 0 6 , 1 5 9 . 0 0 0 € Fréjus, PR, France HANSE Hanse 400 E, 2006, Provence Côte d'Azur France, 159.000 € Bateau immatriculé fin 2006 mis à l'eau et utilisé à partir du printemps 2007 . Nombreuses améliorations techniques( Guindeau plus puissant et ancre mieux dimentionnée, 3ème bande ris ,parc batterie supplémentaire...) Coque epoxy - Specs: LOA:11 metres Beam:4 metres Draft:1 metres - YANMAR 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 628 - Price: 159.000 € Tax Paid

76

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 628


BROKERAGE

H A N S E H A N S E 4 6 1 , 2 0 0 5 , 2 1 1 . 9 0 0 € Fréjus, PR, France HANSE HANSE461, 2005, France, 211.900 € - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - YANMAR 75hp - Diesel

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 709

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 709 - Price: 211.900 € Tax Paid

77


BROKERAGE

H U N T E R M A R I N E 3 5 6 , 2 0 0 2 , 7 8 . 0 0 0 € Sainr Raphaël, PR, France

LONGITUDE64A • ISSUE FEBRUARY 2012

HUNTER MARINE 356, 2002, Sainr Raphaël, Provence Côte d'Azur France, 78.000 € Bateau de propriétaire très soigné . Le Hunter 356 est un bateau solidement construit tant au niveau de la coque qui est renforcée d'une peau kevlar et possède un gel coat isophtalique. Son grand arceau permet d'avoir un cockpit complètement isolé des riques de la bome et reprend un grand bimini en deux partie. Les sièges du balcon arrière participe au confort de la croisière. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - YANMAR 27hp - Diesel

78

Web id: 642 - Price: 78.000 € Tax Paid

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 642


BROKERAGE

H U N T E R M A R I N E H U N T E R 3 1 , 2 0 0 6 , 6 4 . 9 0 0 € HUNTER MARINE HUNTER 31, 2006, Provence Côte d'Azur France, 64.900 € Hunter 31 de propriétaire en excellent état. Le hunter 31 bénéficie de beaux volumes avec un grande cabine arrière. L'arceau protège le cockpit de la bome et apporte un règlage facile de la grand voile . Le hunter 31 avec ses sièges de balcons arrières offre un confort supplémentaire que l'on retrouve pas sur les bateaux des autres marques. La manoeuvre est très facile grace à un génois à faible recouvrement des winchs au niveau de la barre à roue et la commande moteur à hauteur d'homme. Le Hunter 31 bénéficie de la qualité de construction de la gamme hunter avec une résine isophtalique une protection kevlar et des renforts balsa . - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 610 - Price: 64.900 € Tax Paid

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 610

LONGITUDE64 • ISSUE FEBRUARY 2012

Fréjus, PR, France

79


BROKERAGE

J E A N N E A U A R C A D I A , 1 9 8 5 , 2 8 . 5 0 0 € Fréjus, PR, France JEANNEAU ARCADIA, 1985, Provence Côte d'Azur France, 28.500 € - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - YANMAR 16hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 707 - Price: 28.500 € Tax Paid

80

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 707


BROKERAGE

J E A N N E A U F A N T A S I A , 1991, 17.500 € Fréjus, PR, France JEANNEAU FANTASIA, 1991, Provence Côte d'Azur France, 17.500 € Un grand classique qui a toujours autant de succès avec sa grande cabine arrière et son espace de vie agréable - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 599

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 599 - Price: 17.500 € Tax Paid

81


BROKERAGE

J E A N N E A U R U S H , 1 9 8 0 , 1 9 . 8 0 0 € ALPES MARITIMES, PR, France JEANNEAU RUSH, 1980, ALPES MARITIMES, Provence Côte d'Azur France, 19.800 € - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - RENAULT 16hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 712 - Price: 19.800 € Tax Paid

82

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 712


BROKERAGE

J E A N N E A U S U N L E G E N D E 4 1 , 1 9 8 7 , 5 5 . 9 0 0 € Fréjus, PR, France JEANNEAU SUN LEGENDE 41, 1987, Provence Côte d'Azur France, 55.900 € Réputé pour ses qualités marines , cette unité est parfaitement entretenu et prête à prendre la mer. Pour plus de renseignements contactez Eric CHAPPUIS au : 06.08.70.74.14 - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 630

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 630 - Price: 55.900 € Tax Paid

83


BROKERAGE

J E A N N E A U S U N O D Y S S E Y 3 6 , 1 9 9 3 , 6 0 . 0 0 0 € ALPES MARITIMES, PR, France JEANNEAU SUN ODYSSEY 36, 1993, ALPES MARITIMES, Provence Côte d'Azur France, 60.000  € - Specs: LOA:10 metres Beam:3 metres Draft:2 metres - N/A 27hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 711 - Price: 60.000 € Tax Paid

84

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 711


BROKERAGE

JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € Fréjus, PR, France JEANNEAU SUN ODYSSEY 43 DS, 2000, Provence Côte d'Azur France, 168.000 € BATEAU DE VOYAGE ENTIEREMENT EQUIPE INITIALEMENT PREVU POUR DEPART IMMINENT DU PROPRIETAIRE. BEAUCOUP D'ASTUCES ET OPTIONS DE CONFORT INSTALLEES. - Specs: LOA:13 metres Beam:4 metres Draft:2 metres - YANMAR 75hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 636

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 636 - Price: 168.000 € Tax Paid

85


BROKERAGE

J E A N N E A U S U N O D Y S S E Y 44 D L , 1992, 105.000 € FREJUS, PR, France JEANNEAU SUN ODYSSEY 44DL, 1992, FREJUS, Provence Côte d'Azur France, 105.000 € - Specs: LOA:13 metres Beam:4 metres Draft:2 metres - YANMAR 55hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 706 - Price: 105.000 € Tax Paid

86

Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 706


BROKERAGE

K E L T K E L T 7 . 6 0 , 1 9 8 0 , 1 4 . 5 0 0 € Fréjus, PR, France KELT KELT 7.60, 1980, Provence Côte d'Azur France, 14.500 € Rénovation totale 2009 vaigrage,remplacement hublots, drisses ,bandes anti UV sur génois, Lazy bag, Chargeur et prise de quai, Bosse de ris - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 598

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 598 - Price: 14.500 € Tax Paid

87


BROKERAGE

V A N D E S T A D T E T A P 2 8 , 1 9 8 0 , 1 2 . 9 0 0 € Fréjus, PR, France VAN DE STADT Etap 28, 1980, Provence Côte d'Azur France, 12.900 € STOP AFFAIRE. Qualité de construction Etap et moteur volvo de 18 Cv de 2004 font de ce bateau une excellente opportunité. - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 603 - Price: 12.900 € Tax Paid

88

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 603


BROKERAGE

V A N D E S T A D T A C I E R , 1 9 8 1 , 6 5 . 5 0 0 € Fréjus, PR, France VAN DE STADT PLAN VAN DE STADT acier, 1981, Provence Côte d'Azur France, 65.500 € Bateau de voyage en acier refait récemment au niveau coque, moteur et grément dormant. Bel aménagement intèrieur. Carré transformable. Amateurs de voyages, PROFITEZ EN ! Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 Specs: LOA:11 metres Beam:3 metres Draft:1 metres - JOHNSON 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 623

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 623 - Price: 65.500 € Tax Paid

89


BROKERAGE

W A U Q U I E Z C E N T U R I O N 4 0 , 1 9 8 7 , 8 8 . 0 0 0 € Fréjus, PR, France WAUQUIEZ CENTURION 40, 1987, Provence Côte d'Azur France, 88.000 € Bateau agréable et confortable, pour belles croisières ou voyage au long cours. Unité bien entretenu par son propriétaire. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:12 metres Beam:4 metres Draft:1 metres - VOLVO 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 629 - Price: 88.000 € Tax Paid

90

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 629


BROKERAGE

W A U Q U I E Z E L I Z A B E T H A N 29, 1969, 12.000 € Fréjus, PR, France WAUQUIEZ WAUQUIEZ ELIZABETHAN 29, 1969, Provence Côte d'Azur France, 12.000 € Bateau en état irreprochable , vendu avec ou sans place de 8 x 2.80 m - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp - Diesel

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 607

LONGITUDE64 • ISSUE FEBRUARY 2012

Web id: 607 - Price: 12.000 € Tax Paid

91


BROKERAGE

W R I G H T O N Y A C H T S B I L O U P 89, 2002, 39.000 € Fréjus, PR, France WRIGHTON YACHTS BILOUP 89, 2002, Provence Côte d'Azur France, 39.000  € Voilier bi-quille très marin bénéficiant d'espace de vie important pour un bateau de 9m. Avec une hauteur sous barreau de plus de 1,80 m, le carré devient un lieu aussi convivial que confortable. A vous les belles croisières confortables ! Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:8 metres Beam:3 metres Draft:1 metres YANMAR 900hp - Diesel

LONGITUDE64A • ISSUE FEBRUARY 2012

Web id: 608 - Price: 39.000 € Tax Paid

92

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 608


Index LONGITUDE64

EDITOR’S LETTER

MOTOR YACHTS CHARTER

LONGITUDE64A • ISSUE FEBRUARY 2012

AZIMUT 68s 2007 - Anolha

94

31

AZIMUT 86S 2007 - Chimera

32

AZIMUT 103 SL 2007 - The Sultan’s Way 007

33

AZIMUT 103SL 2008 - Gogamigoga

34

AZIMUT 105 2008 - Laura 1

35

AZIMUT 50 2005 - Pretty Woman

36

AZIMUT 85 2008 - 4FUN

37

AZIMUT 98 2007 - My Leonardo

38

BENETTI 85 2009 - Malandrino

39

BENETTI Tradition 2007 - Jazz Of Monaco

40

CANTIERI DI PISA Akhir 86 2006 - Leila Lina

41

COBRA Explorer 2008 -Maisha

42

ISA 2008 - Junie II

43

ISA 47m 2003 - 360°

44

JFA 2011 - Axantha 2

45

MONDOMARINE 2007 - Sierra-Romeo

46

Mangusta 1998 - Indulgence of Poole

47

Richard Iron Custom 1962 - La Fenice

48

SUNSEEKER Predator 52 Open 2008 - Kissmi

49

SUNSEEKER Predator 84 2009 - Phantom

50


CHARTER CHARTER

AZIMUT 68S 2007 - ANOLHA Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will take you to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped and features a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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La Rague, France

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CHARTER

AZIMUT 86S 2007 - CHIMERA

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Olbia, Italy

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This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and thanks to her sliding roof top - offers great deck space and comfort at anchor. She is also a very fast and silent yacht featuring 2 arneson surface drives.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

AZIMUT 103 SL 2007 - THE SULTAN’S WAY 007 Sleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azimut 103, flagship of the s range, is a masterpiece of sporting design, sophistication and technology. For the first time in the history of maldives tourism, it is now possible to charter a locally based crewed yacht to explore the maldives in style. The delightful Maldivian crew will introduce your guests to the best sights, locally inhabited islands, luxury resorts or pristine reefs for underwater exploration. Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge of a reef or sand bank. the choices are many and the maldives offer a wealth of beauty and special culture..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Malw, Maldives

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CHARTER

AZIMUT 103SL 2008 - GOGAMIGOGA

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Varazze, Italy

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Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best azimut innovation and technological research..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

AZIMUT 105 2008 - LAURA 1 Large azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek, exuberant design and luxury interiors. Neoyachting is very pleased to introduce you to our brand new azimut 105. Delivered in may 2008, her prime location in genoa will allow you to discover the best of italy and the french riviera: portofino and the liguria coast, corsica and sardinia, st tropez, monaco and the french riviera..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Rome, Italy

99


CHARTER

AZIMUT 50 2005 - PRETTY WOMAN

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Juan Les Pins, France

100

Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located in the private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of pretty woman will be your guide to the french riviera and will be delighted to prepare your breakfasts, recommend the good restaurants and make sure you feel at ease at all times!.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

AZIMUT 85 2008 - 4FUN Discover the new yachting class‌the charter club is very pleased to introduce you to our spectacular azimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you to discover the best of italy andfrance: portofino and the liguria coast, Corsica and Sardinia, St Tropez, Monaco and beyond. The incredible volume on this yacht will make you feel on a 100-foot yacht. My 4fun features stabilization at anchor, a deck jacuzzi and 4 cabins among which 3 with double beds...

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Nice, France

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CHARTER

AZIMUT 98 2007 - MY LEONARDO

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Propriano, Corsica, France

102

MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azimut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note: Leonardo features 4 among which 3 cabins with double beds...

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

BENETTI 85 2009 - MALANDRINO MY “Malandrino”is a Benetti 85’ from the Legend series and she is the smallest of the Italian shipyard’s semi-custom range. With a volume to rival many 30 metre superyachts, the exterior design is inspired by the traditional style of yachts from the 60s and 70s that focused on function rather than form. Based in Genoa, her 4 crew will welcome your for an unforgettable vacation in Italy...

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Genova, Italy

103


CHARTER

BENETTI TRADITION 2007 - JAZZ OF MONACO

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Monaco

104

Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best azimut innovation and technological research..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

CANTIERI DI PISA AKHIR 86 2006 - LEILA LINA The interior reflects a Zen atmosphere with its dark furniture and earth colors featuring high-quality woods, carpets and leather. <br /> <br /> Her main features include zero-speed stabilizers and her new hydraulic swimming platform, which can be lowered to or even below the water’s surface. It makes access to the water safer, more comfortable and altogether more enjoyable. It also greatly facilitates the handling of the yacht’s brand new full-size tender which offers comfortable seating for six people and which is also perfectly suited and equipped for a wide range of watersport activities. Leila is the perfect boat for family charters!..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Varazze, Italy

105


CHARTER

COBRA EXPLORER 2008 -MAISHA

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Puerto Deportivo, Spain

106

Maisha is a 38m (125ft) motor yacht designed by ava yacht design co. Ltd. And scaro design with minimalism in mind and an earth-tone palette. Built by cobra yachting in turkey, the yacht can accommodate eight guests and seven crew members. The interior design by dara kirmizitoprak, also of turkey, is dedicated to symmetry..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

ISA 2008 - JUNIE II

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Genova, Italy

107


CHARTER

ISA 47M 2003 - 360°

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Monaco

108

Thanks to her recognizable double staircase, MY 360° offers one of the most stylish and incredible designs in the Yachting Industry. This 48 meter (155 foot) luxury yacht was produced at Isa (International Shipyards Ancona) in 2003 and totally refitted in 2010 and 2011. Superyacht 360° is a beautiful yacht that is able to sleep a total of 10 guests on board and has 9 crew lead by Captain Pierre Makdessi..

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

JFA 2011 - AXANTHA 2

Yacht is currently been completed at the JFA yard in Concarneau. Axantha II is in the tradition of Yachting: a long-range seaworthy yacht, with a classic but light interior, large cabins and all the most up to date entertainment equipment. You will be presently surprised by the quality of the build and the crew lead by Dominique Dubois will make sure your guests enjoy their stay.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Nice, France

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CHARTER

MONDOMARINE 2007 - SIERRA-ROMEO

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Monaco

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Sierra romeo (ex panther) is a 2007 mondomarine 40m luxury mediterranean motor yacht with 6 cabins. Refit winter 2009/10: included a full external repaint, installation a of sundeck lounging area, new deck furniture, a cosmetic refit of main saloon, sky lounge and all new soft furnishings throughout. Sierra romeo now sports a sleek grey hull and an ultra stylish and luxurious boutique-chic interior!.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

MANGUSTA 1998 - INDULGENCE OF POOLE Her impressive reputation in the charter industry is understandable thanks to being perfectly maintained and thoroughly equipped with safety and entertainment equipment and, thanks to its extremely professional crew committed to offering five star service. She offers accommodation for up to 10 guests in 4 cabins, all with en-suite facilities. The owner’s stateroom boasts a bathroom with Jacuzzi bath and shower. Living space is plentiful both outside and inside –making her ideal for entertaining. The arrangement of the day accommodation with a saloon and separate dining room, together with spacious aft deck and fly bridge make her ideal for corporate entertainment, offering flexibility by facilitating an onboard office/board room separate from the entertainments area.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Juan Les Pins, France

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CHARTER

RICHARD IRON CUSTOM 1962 - LA FENICE

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Cannes, France

112

Motor yacht la fenice is now an elegant and welcoming pleasure vessel that is ideal for charters in the Western Mediterranean with family or friends or even for hosting small groupâ&#x20AC;&#x2122;s events, receptions or seminars in a cosy and relaxed atmosphere. M/Y La Fenice received a full refit in 2008-2009, which included a complete mechanical and equipment renovation as well as a refined interior refit designed by christian liaigre. motor yacht la fenice features a sun deck, an aft deck, an observation lounge, a comfortable bar and dining area as well as her accommodations below deck.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


CHARTER

SUNSEEKER PREDATOR 52 OPEN 2008 - KISSMI Kissmi is a new Sunseeker Predator 52’. Based in Golfe Juan - next to Cannes - she is perfectly located for a week-end or day cruise to Monaco, Cannes or St Tropez.She is fast, features a sleek design and offers all the comfort to accommodate 6 guests sleeping and 8 cruising. al for corporate entertainment, offering flexibility by facilitating an onboard office/board room separate from the entertainments area.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com

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Golfe Juan , France

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CHARTER

SUNSEEKER PREDATOR 84 2009 - PHANTOM

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Cannes, France

114

This Brand New Sunseeker Predator 84 is in pristine condition and raring to charter! Built to high specification this eye catching yacht boasts generous interior proportions and versatile exterior options. Her spacious saloon is perfect for relaxing and interior dining accommodates eight guests comfortably. This area benefits from retractable ceiling for those who wish to bring the great outdoors inside! PHANTOM has four well appointed cabins, with both the Master and VIP cabins being full beam and offering en-suite facilities and the latest entertainment systems. The two twin cabins, also with en-suite facilities, are ideal for children or teenagers, and one twin converts to a double bedded cabin â&#x20AC;&#x201C; perfect for extra adult guests.

Neoyachting

14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com


MARKETING OLIVIER BAELDE

by

Editor

Yacht charter marketing

Luxury

and social media marketing

Your website is the online face of your company, organization. It must reflect what you are, what you do, and how you do it; it is how current and potential customers view you and, in many cases, interface with you. A bad website will turn customers off to your brand or company, while an outstanding website will create new and more loyal customers. It’s something you can’t take for granted.

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iven the increasing reach of social networks, it represents an amazingly large audience for your website content. Even when you’re creating content outside of a social network on your own site, you should strive to encourage sharing. Cross-promoting content and driving traffic from your website to your social networks accounts (and vice versa) is an important part of a smart inbound marketing strategy.

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H

owever, when marketing luxury yacht offered for charter, directing potential clients back to your site should be preferred. It will give your company the opportunity to present your serivces and yachts in a more formal setting.

A

s well, your site will provide direct means of contacts either through phone numbers or an inquiry form. The inquiries and contacts information are the key to increase your customer base. You need to make sure that you will receive all inquiries without failure or risk of interception by a third party company. A well structured inquiry system will send a notification to the reservation agents and save all inquiries in the

database or CRM system as a backup. To increase luxury yachts occupation rate, a dedicated mini site coupled with an online brochure and linked to social networks accounts makes wonders in terms of clearly presenting the yacht features and amenities. Direct contact and reservation forms will enable the clients to get in touch with a dedicated account manager able to present and add his personal touch in terms of services.

S

imply placing a luxury yacht in a central listing system does not offer the same level of service to the client who may get a different reservation agent everytime. Bringing personal service to clients will achieve a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid being “lost in the crowd” among the 50 other yachts in the central listing fleet.

Y

ou can manage rates and locations offered while getting over time a mailing list of clients and interested persons who contacted your company about the yacht. It will allow you to build marketing campaigns and send newsletters with added knowledge of your


marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reservation.

P

roviding a highly responsive and customized service will set your company above the competition.

Y

ou will be as well able to present the crew in a more interactive way.

C

lients chartering luxury yachts are used to a high level of personal service and will be more tempted to go with a more personal

approach and contacts rather than searching through a full list of yachts in order to compare all features or amenities. When providing charter

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customers requirements. Building a direct relationship with past clients by offering an online feedback form after the charter period will increase the level of understanding and needs requested by your clients. Furthermore, a dedicated website with a reservation system for a luxury yacht will alllow you to improve the “differentation factor”. While most central agency listings will provide a single page of information about a yacht with a few pictures, a dedicated site will allow you to include videos and image galleries of the yacht.

The strategy development portion of a social media campaign is crucial for the success of a company. You must ask and answer the appropriate and relevant questions to develop the right campaign: What social sites are your target market currently using? How much time is needed to consistently interact with your social community?

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SOLUTIONS

Yacht Brokerage Solution

360 architecture to reach your clients everywhere

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“ 120

The mobile access is becoming more and more the first mode of access to information and content. We could not ignore this fact in the roadmap and development strategy of our solutions.”

T

he Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is in-

tegrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.


E

xtensive and powerful features are included in the Yacht Brokerage solution for joomla: Detailed yacht listings maintenance screens, High quality PDFs generation, Social networks posting, RSS and XML feeds syndication, Web Services synchronization, CRM area. The Yacht Brokerage solution allows a yacht broker/dealer company to manage and promote online an inventory of new and used boats. The Yacht Brokerage solution already includes custom templates for motor yachts and sailboats. The Yacht Brokerage solution allows to present professionally the inventory while giving a very quick ad easy management interface to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the

During the summer 2011, we will be prototyping the iphone and ipad apps, The development will be conducted during the last quarter of 2011 with a scheduled release date of december 2011.”

requests while keeping an history. Administration: Front-End and Back end administration. Allows multiple brokers managing their listings in the front end.

Listings Management Pre-loaded templates for Sailboats, Power Yachts. Fields and tabs can be published or unpublished from the backend. Flexible layout.

ThE appS will close the circle of our 360 architecture where you will be able to reach your potential clients through all available channels: oNLINE,oFFLINE,MOBILE.”

Broker Contacts Brokers, Brokerage companies have an extended set of fields in order to enter all their contact information. Offices location and contacts management is included for brokerage companies with several locations.

Lead Management

Over 110 validations pre-loaded: yacht make , engine make, electronic, electrical.... offering a turnkey solution.

Different Online forms allow site visitors to request more information, a yacht visit, financing... All the requests are saved in tables. email notifications are sent to brokers and broker can process the request accordingly.

Sales Cycle

Forms Builder

Built-in Sales cycle allowing to categorizes the yachts : for sale/ contract pending/sold. Sales cycle steps can be modifiedbased on the company’s process.

All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.

Validations Tables

Bulk Images Upload Images are uploaded through a

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Scheduled for the end of the year 2011, Our yachting solutions will include an iphone app and an ipad app in order to reach your potential clients wherever they are.”

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SOLUTIONS

flash utility allowing for the bulk upload and resizing of the listing images without timeout.

Social Media Marketing Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets.

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The Yacht Brokerage Solution is integrated through APIs with several social networks in order to maximize the exposure of the listings. A manual scheduler is accessible through the control panel maintenance screen in order to post manually to social network. However the recomended way is to use the application cronjob scripts in order to schedule automatic postings at regular intervals.

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This outstanding integration allows a brokerage company to update automatically major social networks as soon as an update is made to a yacht listing. It brings constant updates to social networks accounts making them live and alwaqys brigning new content or images. Your social networks ac-

counts will appear constantly maintained and will help to turn visitors into followers or fans extending once again the visibility of your yacht listings. If your brokers had to manually update 15 social networks, they will spend a considerable amount of time to do a repetitive work. Current integrations with Social networks APIs are: Facebook, Twitter, Scribd, Issuu, Slideshare, Flickr, Docstoc, Flickr, Picasa, Youtube. Automatic XML Feed Generation is integrated with: Olx, Vast, Oodle.

Magazines Publishing The Yacht Brokerage solution for joomla generates high quality PDF magazines. All PDF magazine listings include a qrcode generated in order to offer a quick access to the listing from mobile phones. Companies using the Yacht Brokerage solution can now present high quality corporate magazines to clients and prospects. We can generate every month a monthly corporate magazine with current listings. We can create custom design for the magazines matching the companyâ&#x20AC;&#x2122;s graphic chart for an additional cost.

00 High quality PDF Generation Automatic yachting XML Feed Generation is integrated with: The Yacht Market, Boat 24, Boatshop 24, Boats and outboards, Boards & Outboards, Jameslist... It uses the openmarine xml standard. (www.openmarine.org)

The Yacht Brokerage solution for joomla generates high quality magazines. Magazines are generated by our platform as a special service to clients using our yachting solution. The integration with social networks is


done through the Social Media Posting Scheduler. It allows to upload automatically the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The Social Media Posting Scheduler is accessed through a maintenance screen. (useful when you make frequent changes and need a revised copy immediately), or the tasks scheduled can be run at regular intervals through an automated task (cronjob). A monthly magazine (electronic or printede version) allows to establish your brand by providing to potential clients a document they can read offline with all your listings and contacts.

00 Adobe inDesign Workflow integration We are able to generate monthly magazines in Adobe Indesign through the gen-

eration of an xml file compatible with the Indesign workflow. This integration provides the best solution to create and generate a magazine including articles and current yacht listings. It allows brokerage companies to provide on a regualr basis news and events as well as the current yachts available for sale. PDF magazines generated can be accessed through an online viewer directly on a client’s website. And at the same time, it is posted in all the online documents sites maximizing the visibility and exposure. By distributing electronic versions in PDF format, you decrease dramatically production and printing costs while giving to potential customers a format suitable to read offline. We generate several magazines in our standard foramt every month in order to maximize the exposure. We can as well design a specific format for customers who want to create their own corporate magazine while including all the yachts currently for sale.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a”

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Latitude 26 media agency

London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch


yacht brokerage The Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.

brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing


FAIRLINE yacht club

www.fairline-yachtclub.com

Yacht Brokerage Yacht Charter


TIPS THIS MONTH

I

n social media, generating prospects usually means driving traffic to a website where you can collect lead information.

01

One of the reason every company should have a blog is because it adds text to the company website that attracts search engine traffic. Also, your blog can build a subscriber list of people who read the content regularly. Companies use blogs to have conversations with potential clients or customers and build credibility within the industry.

Tips to find Prospects

At this point, your company has its lead list. Now, you can integrate this lead list with your current process and start reaping the benefits of using social media as part of your company’s lead generation strategy.

00 Social bookmarking services Sometimes called social news sites represent a subset of features found on a social network. A social bookmarking service lets users save and share their favorite web pages with

friends and colleagues online. It’s all about finding something you like and then letting others know about it. Social bookmarking services are great ways to spread timely and interesting content. The most notable bookmarks on these sites quickly turn viral, as one user after another shares his or her links with other users. Because of this, you want to make it easy for users to bookmark content on your website and blog.

00 Social Sharing with Flickr and YouTube One interesting aspect of the social Web is social sharing, the passing around of pictures, movies, music,

and such between friends and family. Social networking sites, such as Facebook and MySpace, offer media sharing features; in fact, Facebook is probably the number-one photo sharing site on the Web. But there are lots of sites dedicated solely to sharing specific types of media online. All of these sites work in a similar fashion. Users upload their media photos, movies, whatever to the site. The uploaded media are made available either publicly to everyone on the site or privately to selected lists of friends and family. Other users, invited or otherwise, then view the uploaded media as they wish.

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02

Facebook has a wide array of options for companies, including, groups, fan pages, applications, and Facebook Connect. Facebook fan pages are similar to groups, except they are usually named after the company. With fan pages, your company can import blog posts, videos, and fans are able to leave messages on the wall. One special feature of fan pages is that people who are fans can recommend the fan page to their entire friend list at once. This is unlike almost every other Facebook feature, which only lets a user invite 20 of his or her friends per day.

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RIVA 75 Venere - 2006 1 9 9 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.com

The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This Riva 75 Venere is a well-equipped and well maintained example. The stunning model benefits from an extensive interior refit and hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008, for 5 weeks during summer 2009 and only a few days since 2010.


AZIMUT 105 -2008 5 0 0 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.com

The yacht Azimut 105 is designed from the most famous yacht producer Azimut. The yacht has a length of 31.40 meters, which is equals to 103 feet. The beam of Azimut 105 has also a beam of 6.98 meters and draft of 1.97 meters. These measurements are giving the displacement of 122 metric tons of the yacht.


ONLINE PR


Understanding

Online PR

.

Like traditional PR, online PR is all about influencing people It’s not about buying placement; it’s about generating word-of-mouth attention But who do you influence online—and how? That’s where online PR differs from the traditional model. When we’re talking online PR, we’re talking about influencing a different group of people than you do with traditional PR. Old-school PR is about influence of traditional media newspapers, magazines, radio, and television. Now, you can still use online methods to influence the people in these traditional channels (which is discussed shortly), but there are a whole other group of people online to target. Online PR deals with another group of influencers. These are people who’ve become trend setters to their online followers; a mention or endorsement from one of these folks is as good as gold. Who are these online influencers? It’s a diverse group, including the following: - Professional writers, columnists, and reviewers for various websites - Bloggers, both personal and professional - Twitterers with large and loyal followings - Facebookers with similarly large and loyal followings

- Amateur contributors to various review and sharing websites Of these influencers, only the first group writers, columnists, and reviewers are similar to your traditional media targets. After all, a paid reviewer for an online publication isn’t that much different from a reviewer for a print magazine or newspaper. But the other influencers on this list are much, much different from the people you’re used to dealing with. First of all, most of them aren’t paid professionals. Your goals with online PR should be similar to what you’ve always tried to achieve with traditional PR. In fact, many of the activities are the same you write press releases, establish relationships with key contacts, and follow through to see if your efforts bore fruit. That said, one of the key differences between online and traditional PR is the interactive conversations that develop online. Whereas traditional PR is pretty much a one-way effort (you put the press release out there and that’s that), online PR is a two-way street. That’s because a significant portion of your online PR efforts are targeted at customers, encouraging them to contact your company directly.

LONGITUDE64 • ISSUE FEBRUARY 2012

Public relations has always been an interesting component of the marketing mix. It’s not like advertising because you don’t pay for placement. And it’s not like direct mail because you can’t directly track results.

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FERRETTI 731 - 2005 M A R B E L L A , S PA I N , 1 . 4 0 0 . 0 0 0 â&#x201A;Ź Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.com

Ferretti 731 (2005 model) powered by twin diesel (1550hp) Common Rail MAN engines and combined with the ARG( Anti Rolling Gyro) this vessel is sea-worthy, gorgeous and great value. With sleek lines, superb accommodation and high performance, the 731 is one of the true med cruisers. With a large full beam master that has the famous windows in it, the the master cabin lends itself to another universe. Spacious and comfortable, the view form this cabin is not too be missed and showering will never seem arduous again. Two ample twin bunk cabins and a large VIP forward complete the guest accommodations. All en suite and one of them doubles as a day head. Huge fly bridge with central helm station and loads of sun worshipping space.


FERRETTI 780HT - 2006 M A R B E L L A , S PA I N , 2 . 8 9 0 . 0 0 0 â&#x201A;Ź Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.com

Ferretti 780 HT (2006 model) with twin diesel MTU engines (1660 hp). The Hard Top 780 is a boat to behold. Four luxuriously appointed guest cabins with panoramic windows in the full beam master suite. Crew quarters for two with separate access. Large outdoor areas and massive convertible garage door for bathing and jet-ski storage.Sun areas in abundance and great performance.


SOLUTIONS OLIVIER BAELDE

by

Editor

Yacht Charter Solution Most advanced yacht charter marketing solution: Integrated social media posting and marketing, printed or electronic magazine version, xml feeds syndication, online availability calendar...

LONGITUDE64A â&#x20AC;˘ ISSUE FEBRUARY 2012

T

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he Yacht charter reservation Solution for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars.

to be. Extensive and powerful features are included in the Yacht Charter Reservation solution for joomla: Detailed yacht information, crew presentation, amenities, availabilities maintenance screens, High quality PDFs generation, Social networks posting, RSS and XML feeds syndication, Web Services synchronization, CRM area.

Also present, info request and reservation forms store all requests in tables accesssible through maintenance screens in the administration panel.

The Yacht Charter Reservation solution allows a yacht charter company to manage and promote online a charter fleet.

The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side.

The Yacht Charter Reservation solution already includes custom templates for motor yachts and sailboats.

Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely

A request and quote management area gives the opportunity to reservation agents to manage quickly the requests while keeping an history.

The Yacht Charter Reservation solution allows to present professionally the fleet while giving a very quick and easy management interface to the reservation agents and fleet managers.


mation. Offices location and contacts management is included for charter companies with several locations.

00 -Requests Management Different Online forms allow site visitors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can process the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.

00 Bulk Images Upload

00 Administration Front-End and Back end administration. Allows multiple reservation agents to manage the fleet and reservation requests in the front end.

rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation confirmed.

00 Fleet Management Fleet Management: Pre-loaded templates for Sailboats, Power Yachts. Fields and tabs can be published or unpublished from the backend. Flexible layout.

00 Validation Tables Over 110 validations pre-loaded: yacht make , engine make, electronic, electrical.... offering a turnkey solution. Charter Reservation Cycle: Built-in reservation cycle allowing to catego-

00 Reservation Agents Reservation agetns and charter companies have an extended set of fields in order to enter all their contact infor-

â&#x20AC;&#x153;

The mobile access is becoming more and more the first mode of access to information and content. We could not ignore this fact in the roadmap and development strategy of our solutions. Scheduled for the end of the year 2011, Our yachting solutions will include an iphone app and an ipad app in order to reach your potential clients wherever they are.

LONGITUDE64 â&#x20AC;˘ ISSUE FEBRUARY 2012

Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout.

135


Latitude 26 media agency

London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch


yacht Charter The Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars. Also present, info request and reservation forms store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.

charter - social networks - Syndication - magazines - brochures - marketing


SOLUTIONS

Docks & Slips Solution The Docks & Slips Solution is integrated through APIs with several social networks in order to maximize the exposure of the listings. A manual scheduler is accessible through the control panel maintenance screen in order to post manually to social network or through a cronjob script in order to schedule automatic postings at regular intervals”

LONGITUDE64A • ISSUE FEBRUARY 2012

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T

he Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes lead request management to store all yacht slips requests. As well different request forms for financing, , slip rental, slip purchase store all requests in tables accesssible through maintenance screens in the administration panel. The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality yacht slips PDF brochures

and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be. Extensive and powerful features are included in the Docks & Slips solution for joomla: Detailed yacht listings maintenance screens, High quality PDFs generation, Social net-


Companies using the Docks & Slips solution can now present high quality brochures. We can create custom design for the PDFs and brochures matching the company’s graphic chart .”

works posting, RSS and XML feeds syndication, Web Services synchronization, CRM area.

00 Listing Management

The Docks & Slips solution allows a real estate agency to manage and promote online an inventory of yacht slips fro sale or rental. The Docks & Slips solution already includes custom templates for slips for sale and for rent. The Docks & Slips solution allows to present professionally the inventory while giving a very quick ad easy management interface to the agents. A lead management area gives the opportunity to agents to manage quickly the requests while keeping an history.

00 Administration Front-End and Back end administration. Allows multiple agents managing their listings in the front end.

Pre-loaded templates for slips presented for sale or for rent. Fields and tabs can be published or unpublished from the backend. Flexible layout.

00 Validation tables Over 110 validations pre-loaded: length unit, draft unit.... offering a turnkey solution.

00 Sales Cycle Built-in Sales cycle allowing to categorizes the slips : for rent/for sale/ contract pending/sold. Sales cycle steps can be modified based on the company’s process.

00 Agents Contact Agents, agencies have an extended set of fields in order to enter all their contact information. Offices location and contacts manage-

The Ipad app version has a scheduled release date of december 2011. The ipad app will include as well the access to the full versions of the monthly magazines.”

ment is included for agencies with several locations.

00 Lead Management Different Online forms allow site visitors to request more information, a visit, financing... All the requests are saved in tables. email notifications are sent to agents and agents can process the request accordingly.

00 Forms Builder All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.

00 Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout.

LONGITUDE64 • ISSUE FEBRUARY 2012

The Docks & Slips solution for joomla generates high quality PDF Brochures. All flyers and brochures include a qrcode generated to offer a quick access to the listing from mobile.”

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Latitude 26 media agency

London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch


docks & slips The Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes lead request management to store all yacht slips requests. As well different request forms for financing, , slip rental, slip purchase store all requests in tables accesssible through maintenance screens in the administration panel. The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality yacht slips PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.

Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing


LONGITUDE64A • ISSUE FEBRUARY 2012

EVENTS

142

01 01 Sunseeker new 28m The first of a distinctive new generation combining the very latest in innovation and technology, the new 28

Metre Yacht will make its world debut at the 2012 Tullett Prebon London Boat Show (6th-15th January). The world launch will take place on Friday 6th January

at 11.30am on press day. This new design launches the next generation of the ‘Sunseeker’ Yacht look. The element most captivating is the remarkable extent

of main deck glazing. Unusually full height and pillarless, the glazing flows continuously down the sides.


EVENTS

News around the world Pershing unveils the new Pershing 82 motoryacht Pershing has unveiled a new and highly anticipated project: the Pershing 82’, a contemporary reinterpretation of its successful predecessor, the Pershing 80’. The first 82’ will be delivered in the spring of 2012. Designed by Fulvio De Simoni in close collaboration with AYT (Advanced Yacht Technology) and a team of architects and designers at Centro Stile Ferrettigroup, the 82’ features an exterior that is sleeker and more aggressive than that of its predecessor, thanks to the shape of the cockpit windows, which can be opened.

The Intec Marine 90 Hybrid unveiled by Guido de Groot Design. The Intec Marine 90 Hybrid is the first yacht from a series of energy efficient ‘next generation’ yachts with hybrid propulsion designed by Guido de Groot Design. Besides it’s energy efficiency, the yacht will emit lower noise levels and lower emissions of NOX and CO2.

Odyssey Yacht Design

Odyssey Yacht Design unveils Apollo One Hundred Motor Yacht. Odyssey Yacht Design recently unveiled the Apollo One Hundred superyacht. This Semi Custom motor yacht has been developed with several key features in mind, namely to fit the maximum internal living space into a package which is sleek stylish and well designed.

Misha Merzliakov Misha Merzliakov unveils 52 metre superyacht catamaran. Australian superyacht designer, and 2011 Young Designer of the Year finalist, Misha Merzliakov, has sent us details of project Eva, a 52 metre catamaran design.

LONGITUDE64 • ISSUE FEBRUARY 2012

de Groot Design

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SUNSEEKER 70 - 2010 6 7 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.com

SUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, £1,795,000 Providing unlimited open-air fun and sumptuous accommodation, the Manhattan 70 sets the standard for high-level entertainment, putting the emphasis on fun and excitement in Sunseeker’s inimitable style. Effortlessly blending luxury with practicality, the Manhattan 70 has a broad beam, graceful profile and extended cruising capabilities. En suite accommodation for eight and self-contained aft crew quarters make the Manhattan 70 a highly versatile vessel.


PRINCESS 54 - 2011 6 7 5 0 0 0 ÂŁ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.com

PRINCESS YACHTS P54, 2011, Mallorca, Spain, ÂŁ675,000 This Princess P54 was sold by us this year, the owner already wants to upgrade to a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specification includes twin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colour radar / GPS / chart plotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD to saloon &amp;amp; stateroom, iPod docking station in saloon - Walnut woodwork with gloss finish.A fantastic opportunity to own a very nearly new boat with significant savings against the list price!


Longitude 64 Brokerage

For Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: Turkey This Azimut 50 is in â&#x20AC;&#x153;As Newâ&#x20AC;? Condition. This is the 2 cabin version of this very popular yacht. This Azimut 50 was purchased in 2007 by the current owner and has only 200 hours (80 hours of which were for sea delivery from Savona, Italy). She was never chartered and always well maintained by the current owner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010. No expenses were spared in equipment and options at the time of purchase. Hull maintenance and engines servicing were done every year. The Twin diesel were serviced in May 2010 and will be serviced again in May 2011. A mooring is available in a first class Marina. This Azimut 50 is located on the Mediterranean, in Western Turkey..


Longitude 64 Brokerage

For Sale: AZIMUT 50, 2007 - 615 000 Euros Location: Turkey

www.longitude64.ch Crans Montana, VS, 3963, Switzerland Telephone: +41 (0)27 483 1220 Skype: longitude64 email:sales@longitude64.ch


DESIGN

02

LONGITUDE64A â&#x20AC;˘ ISSUE FEBRUARY 2012

03

150

01 01 Tony Castro Tony Castro unveils designs for 35 metre superyacht

04 02 Newcruise Newcruise unveils superyacht project Rebel

03 Guido de Groot Guido de Groot Design has unveiled a new project, the Selene 128

04 Sunrise Sunrise Yachts introduce new 50 metre Espen Oeino design


DESIGN

Yacht Design News MCC goes neo classic

MCC Design will display a model of this project at the Monaco Yacht Show. Stylistically The Neo Classic is a blend of modern minimalist simplicity coupled with classically efficient hull design. The classicism is at its strongest in a bow that goes beyond a simple vertical line to an even more graceful slightly curved one echoing the 19th century dreadnought bow.

Strand-Craft and the designer of the SC 122 and SC 166 projects, Eduard Gray, have selected NedShip Group as their preferred shipyard, able to built these designs to the highest possible standards. The success of the project does not only rely on the extraordinary look of these yachts, but also on the use of advanced light weight composite materials as Epoxy and Carbon.

Pearl Motor Yachts, one of the UKâ&#x20AC;&#x2122;s leading luxury yacht builders, has announced a special collaboration with a world renowned British interior designer. Kelly Hoppen MBE is one of the most in-demand interior designers in the country. Kelly has been brought on board to design the luxury interior of the flagship Pearl 75, which will be launched in early 2012.

Superyacht explorer To spend leisure time with family and friends, as well as to explore the sea in an adventurous manner are demands that the new explorer should meet.

LONGITUDE64 â&#x20AC;˘ ISSUE FEBRUARY 2012

Ned Ship Pearl 75 Group selected design

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Custom

Luxury Real Estate

For advertising and promotional opportunities online and in our magazines: Latitude 26 Media Agency - www.latitude26.ch Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652 Skype: latitude26.ch


Yachting : Yacht Charter & Yacht Brokerage

Luxury Niche media specialists - Connect your business to affluent and targeted readers online, in print, in social networks or on ipad across the world. We manage The Yachting Network and The Realty Network as well as 10 niche magazines in the luxury yachting and luxury real estate markets. Your message will reach high net worth individuals.

Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency We specialize in coupled online and offline luxury marketing strategy and social media marketing campaigns.


Yacht Brokerage & Charter

Stay current with the yacht brokerage and yacht charter industry and subscribe to LONGITUDE64 12 issues a year with listings of yachts proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Donâ&#x20AC;&#x2122;t miss this great opportunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.


You can purchase subscriptions directly on our website or through the following online stores: Amazon.com, Issuu.com, Scribd.com. Our ipad version can be downloaded from our website.

LONGITUDE64 YA C H T

B R O K E R A G E

&

C H A R T E R


1

YACHT BROKERAGE SOLUTION Manage listings and leads social networks integration

3

DOCKS AND SLIPS MANAGEMENT Manage boat slips sale and rental social networks integration

Y N

Phone USA: +1 (305) 394-9652 Phone UK: +44 (0)20 7078-4226 Phone CH: +41(0)27 483-1220

2

4

YACHT CHARTER SOLUTION Manage listings and reservations social networks integration

MARINA MANAGEMENT Manage boat slips reservation social networks integration

THE YACHTING NETWORK Advanced Yachting solutions for yacht brokerage, yacht charter and slips management www.theyachtingnetwork.ch

Longitude 64 Sailboats Edition magazine February 2012 issue  

Longitude 64 Sailboats Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter listings. All clients using our...

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