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LOOKBOOK F.W.19


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Lait de poule clothing line is to

inc. is designed and made in Que-

2017, Lait de poule is a world

offer variety in the limited and

bec from carefully selected ma-

unique completely new concept

bland choices available on the

terials #MADEINCANADA.

of maternity and breastfeeding

market. To be able to breast-

clothes.

feed comfortably anywhere, with

Our mission with this breast-

style!

feeding line is to make the new

STYLE & FEMINISM

moms shine and to help them The clothing line Lait de poule

WWW.LAITDEPOULEINC.COM WWW.FACEBOOK.COM/LAITDEPOULE_ALLAITEMENT WWW.INSTAGRAM.COM/LAITDEPOULE_ALLAITEMENT

feel better in their own skin.

LAIT DE POULE INC.

The prime objective behind the

LOOK BOOK 2019

Launched in Montreal in April

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mix&match 4

Because today’s moms want choices and possibilities, Lait de poule did not decide to just create a cute and practical little breastfeeding dress! We came up with the idea that a maternity dress could be trendy going even further by deconstructing it into two distinct pieces : base & top That’s how the same base dress becomes a master piece in mom’s closet so she can wear it throughout the seasons and life events, simply by alternating tops.

STEP 1:

STEP 2:

Select your dress

Add your top


This communication specialist decided in 2017 to revolutionize the maternity industry by launching her innovative Lait de poule maternity dresses. Since its launch, the young company has been a regional winner of the Osentreprendre Challenge, with a double nomination in the Manufacturing

LOOK BOOK 2019

acclaimed by moms, medias and influencers

Claudia ChassĂŠ is the CEO behind Lait de poule.

and Femmessor Awards category; recipient of the Distinction Gala Success Award and finally recipient of the Quebec Ministry of Economy and Innovation Honorary Scholarship. In 2018 Claudia takes part in two European economic missions that launched the company internationally. Lait de poule is now sold in Canada, France, Spain and Switzerland.

LAIT DE POULE INC.

AWORLD UNIQUE CONCEPT

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fall/winter 19


Moodboard

Cocooning - BOHO - décontracté

With their usual concern for

Vibrant and RADIANT COLORS

highlighting new mom’s silhouette,

are paired with unique soft even

the fall winter collection from

sometimes bold LDP patterns as

Lait de Poule is an explosion

only we, do so well.

LOOK BOOK 2019

BOHO LAID BACK...

of freshness and innovation in the field of maternity and

FEMININE DESIGNS to enhance your

breastfeeding fashion.

new silhouette and quality soft,

More than ever, our new LDP

stretchy, durable fabrics carefully

collection is filled with femininity

selected so that first and foremost

while giving way to numerous laid

you feel comfy in your clothes.

lifestyle.

LAIT DE POULE INC.

back touches for your cocooning

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1 0

DRESS

Straight base dress Classic and timeless, the design of the straight base dress from LDP was created with pregnancy, breastfeeding and going back to work in mind. Comfortable during PREGNANCY

style has a long pleat ending at

The tough, thick, stretchy fabric

mid-thigh that softens mommy’s

of this dress offers comfort

new small shapes. Hips, booty

and support during pregnancy,

and

further enhanced by the support

softened by the shaping effect

offered by the corsage that

of this pattern.

applies no direct pressure on

Instead of molding the silhouette,

the belly unlike the traditional

the straight dresses by LDP

maternity skirt that rests on

carve it to showcase every type

the

of silhouette. This is why moms

stomach

and

becomes

uncomfortable.

belly

are

comfortably

Available colours

wear this dress long after giving

BLACK

birth.

RDR-NR

Looking great for BREASTFEEDING

Specifically post-partum

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designed

for

silhouette,

the this

*NEW GREY RDR-GR


This

magnificent

circular

base

being softer and more comfortable

dress is the perfect blend between

than cotton and above all more

comfort and style. The bottom part

environmentally

of the dressed is made with almost

material is

two meters of fabric so it can hide

mom’s

everything while leaving only your

comfort.

stunning beauty.

As for the straight base dress, the

A simple touch will make you fall

circular base dress can be worn

in love with this ultra soft fabric.

during and after pregnancy.

busy

friendly.

ideal to days

This

accompany in

extreme

Bamboo rayon is recognized as

Available colours

BLACK RCIR1-NR

*NEW EMERALD GREEN RCIR1-VERT

BASES

Circulaire Base dress in BAMBOU

THE BASE DRESS LAIT DE POUCE INC. OFFERS C O M F O R TA B L E S U P P O R T WITH WIDE SHOULDER STRAPS, RACERBACK AND FA B R I C S S E L E C T E D F O R THEIR SOFTNESS.


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PANTS

NEW

Evolutive trousers by Lait de poule Made in Quebec, we are introducing the brand new maternity

Lait de poule jeans, unique on the market, redefines with style and innovation the maternity trousers. No more maternity pants with an elastic band, quickly forgotten after delivery! The

LOOK BOOK 2019

and breastfeeding jeans, the one all mothers dream of. This

evolutive trousers by Lait de poule will highlight with style and

LAIT DE POULE INC.

comfort mom’s silhouette during and after giving birth.

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Un JEANS écologique INNOVATE, REINVENT, RECYCLE...

with this eco friendly JEANS. Our evolutive jeans is exclusively made from ecological fabric that provides remarkable characteristics

REPREVE®

CHITOSANTÉ

Soft and ultra comfortable, our denim is made

The trouser’s top band is made from Chitosanté to

from Repreve®, an innovative fiber made from re-

adapt to maternity’s needs. ChitoSanté is an envi-

cycled plastic bottles. This fiber is as strong and

ronmentally friendly fabric treatment made from

resistant as that of any other made from a tradi-

crab and shrimp shells. It has natural and durable

tional production process and doesn’t contain any

antibacterial and anti odor properties.

toxic substances.

THE LITTLE EXTRA The evolutive jeans from LDP features ankle elastic bands so you can transform the look of the trouser with style

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DURING & AFTER PREGNANCY Designed to match our LDP tops, this high waist trouser can be worn while pregnant and later to discreetly breastfeed. The front pleats as well as the belt are integrated to the jeans to showcase mom’s new curves and waist therefore creating a magnificent silhouette.

HIGH WAIST PANT WITH SLIMFIT DESIGN The popular removable straps pant is still mom’s favorite. The top elastic band allows more fitting versatility on different silhouettes.


3 0

JUMPER DRESS

BREASTFEEDING JUMPER

Designed to be worn with our breastfeeding

DRESS A four season

tops, the jumper dress Lait de poule adds a

garment and the first pick

touch of style and a youthful look.

of INSTAMOMS With its straight cut and casual look, this jumper dress is loved by active and dynamic moms. Paired with leggings, it’s perfect for the cold season. The straps, knotted by hand allow a better adjustment of the bust line. Pockets at the front were even designed with a useful and practical side to respond to the needs of active moms.

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LAIT DE POULE INC.

LOOK BOOK 2019


BETWEEN LINGERIE AND PRACTICAL CLOTHING, THIS NEW STYLIZED NURSING BUSTIER WILL QUICKLY BECOME THE INDISPENSABLE PIECE IN YOUR MOM’S WARDROBE


4 0

BUSTIER

The indispensable garnement for your Lait de Poule wardrobe that allows you to wear your breastfeeding tops in a new way, even more often! The tiered bustier by Lait de poule is adjustable like a bra so it can be worn before and after pregnancy which makes it vital to your breastfeeding wardrobe. Try it with black slacks and a coloured top or with coloured trousers and a black top. You can give many looks to your own pregnancy and breastfeeding top with The indispensable. With its cascading back, this tiered bustier will make you look chic and dashing. AVAILABLE IN SIZE A (32 TO 36) AND B (38 TO 40).


Proudly

TOP

MORE THAN NAME

JUST

displaying

the

A

Lait

de poule logo in their design, the LDP prints from the new collection are one of a kind. Beyond their colors and shapes,

they were given the first names of inspiring women. A small concrete

action

to

discover

amazing stories of courage.

Discover these stories on page 22-23


EMERALD GREEN TWISTED TOP


PERFECT LAVENDER CROSSED IN BAMBOO FRENCH TERRY This top is a perfect mix of style while keeping a casual look thanks to the use of a hand-rolled sleeve and of French Terry fabric.


LUCY Passionate activist for women’s rights and abolition, Lucy Stone (1818-1893) is the first American woman to keep her maiden name. She’s bold and breaks tradition with her short bob cut. She’s a fashionista initiating the wear of bloomer pants for women as they are more practical for work. She doesn’t back out from the physical comfort of wearing bloomers despite social pressure coming from the male population.

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JOSEPHINE Josephine Baker (1906-1975) is an American singer and dancer, a métis of African and Native American descend. She becomes a naturalized French citizen and is an active spy during the second

LÉA

World War and a member of the French resistance. She also uses her

Born in Montreal, Léa Roback (1903-2000) advocates for better conditions

celebrity to fight against racism and segregation while supporting the

for women workers within the International Ladies’ Garment Workers’ Union.

civil rights movement and his leader Martin Luther king Jr.

Women represent 40% to 60% of employees in this industry. She mobilizes women to incorporate into an union to fight against unhealthy conditions and exploitation of workers. She is a polyglot which helps her promote the interests of French speaking workers.


LUCY Reversible top Crafted from a high quality reversible fabric, this 2 in 1 top was created with attention to detail in both design and print.


LAIT DE POULE INC.

LUCY REVERSIBLE TOP

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LOOK BOOK 2019


P E R F E C T L AV E N D E R JOSEPHINE T-SHIRT (KNOTTED)

LÉA HIGH COLLAR TOP

CROSSED IN BAMBOO FRENCH TERRY

EMERALD GREEN TWISTED TOP

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LU C Y

HAUT

REVERSIBLE

RÉVERSIBLE

TOP

LU C Y


JOSEPHINE HEADBAND

L U C Y M U LT I - L O O K H E A D B A N D

DEEP SKIN HEADBAND

accessories

LÉA HEADBAND


nos valeurs

WOMEN’S VALORIZATION

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To quote Simone de Beauvoir a famous

Dare you position yourself as a feminist?

poule clothing line saw the light of day to

French writer “one is not born, but rather

We do!!! . It’s the fire beneath Lait de poule.

address the need to have nice functional

becomes, a woman (mother)”. Indeed, even

That desire to see women take their place

clothes to breastfeed, but the soul of the

if maternity is one of the richest experi-

under the sun, breastfeed anywhere, work

company was born from the need to feel

ences a woman can go through, it involves

and dare to take on the new challenges of

both mother and woman in all situations.

its share of challenges and adjustments

maternity.

especially in our societies where women

The founder of Lait de poule, Claudia Chas-

have conquered the labour market and

sé, is one of these women that is adamant

have to juggle their roles as mothers, lov-

about the importance of women in soci-

ers, friends and professionals.

ety. This hard-earned position must not be taken lightly and must be protected.

Nevertheless, the increasing contribution

But, in order for this work of valorization

of women to their societies which is finally

to take place, we women must first take

allowed (thanks to our mothers and grand-

personal responsibility for ourselves. Love

mothers) is a guarantee of evolution and

ourselves, think of ourselves as beautiful,

progress.

strong and capable! This is a huge challenge! Especially when women are about

They still have to be given the space they

to undertake breastfeeding. At this mo-

need to combine all their roles and blos-

ment, we start to be a precious role model

som both while breastfeeding as well as

for our kids, we are confronted to this new

by getting a big contract or managing a

body and this new reality to dress so we

fantastic team.

can breastfeed every 2 hours. The Lait de

Nursing Pad

CELEBRATING WOMEN’S ACHIEVEMENTS

These reusable nursing pads aim to celebrate women who each in their own way have made history.


RESPONSABLE CONSUMERISM Reuse & Remix We make more than clothes! Each garment from Lait de poule is created so that its beauty is equal to its utility and durability. Through the mix&match concept Lait de poule invites mothers to have fun creating different looks by mixing pieces together, by reusing and remixing. Designed to be worn from pregnancy through breastfeeding to going back to work, we create our clothes so they adapt to the

POLITIQUE ENVIRONNEMENTALE

LOOK BOOK 2019

needs and many changes initiated by maternity.

IN THE SUMMER OF 2018, LAIT DE POULE ARMED ITSELF WITH AN ENVIRONMENTAL POLICY AIMED AT: (1) REDUCE PAPER USE (2) COMPLETELY ELIMINATE THE USE OF PLASTIC FOR

(3) promote “responsible” clothing production through local manufacturing and maximizing the use of environmentally friendly materials such as bambo

LAIT DE POULE INC.

PRODUCT PACKAGING AND SHIPPING

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Emerald green twisted top

BLACK CLASSIC DRESS

GREY CLASSIC DRESS

EVOLUTIVE JEANS

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Perfect Lavender crossed in bamboo

LÉA high collar top

JOSEPHINE t-shirt (Knotted)

LUCY Reversible top


Emerald green twisted top

BLACK CIRCULAR BAMBOO RAYON DRESS

EMERALD GREEN CIRCULAR BAMBOO RAYON DRESS

JUMPER

TIERED BUSTIER

Perfect Lavender crossed in bamboo

LÉA high collar top

JOSEPHINE t-shirt (Knotted)

LUCY Reversible top


CONTACT

KS AGENCY Sarah Marshall Courriel : info@ksagency.ca

Profile for laitdepouleinc

LDP Lookbook FW19  

LDP Lookbook FW19  

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