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Developing a Web Site Laisa R. Franceschini


Reasons for Developing a Web Site ● ● ●

Exposure Millions are already on-line Millions more getting on line


International audience ● ● ●

Maintain international contacts Expand business overseas’ 24-hour access


Flexibility ● ● ● ●

Customization Links to other pages Links to other site Interactive


Collect customer information â—? â—?

Customize product to suit High response rate


Multimedia â—?

User-driven


Cost ●

Compares favorably to other marketing tools ●

Compare to advertising ● ● ●

Print Radio TV


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