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Developing a Web Site Laisa R. Franceschini

Reasons for Developing a Web Site ● ● ●

Exposure Millions are already on-line Millions more getting on line

International audience ● ● ●

Maintain international contacts Expand business overseas’ 24-hour access

Flexibility ● ● ● ●

Customization Links to other pages Links to other site Interactive

Collect customer information â—? â—?

Customize product to suit High response rate

Multimedia â—?


Cost ●

Compares favorably to other marketing tools ●

Compare to advertising ● ● ●

Print Radio TV

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