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Projects

Beyond the expectedâ„¢


It’s your vision. We make it a reality.


Enable your development project, small or large, to achieve its maximum level of success Laing+Simmons Projects is a development partner in the truest sense, with the capacity to add value at any point in the development timeline. From site selection to feasibility, through design and construction and then, of course, residential sales, Laing+Simmons Projects takes a life-cycle view of your project to provide consistent support and considered advice through the entire journey. This enables your development project, small or large, to achieve its maximum level of success. The coverage of our network helps. Laing+Simmons is the state’s leading boutique real estate network. Our people don’t simply cover a patch. They are passionate, involved members of the local communities they serve. Irrespective of where your project is located, we have people on the ground who know what makes the local market tick, with a database of qualified buyers ready to engage with. This fiercely local perspective is a real point of difference. So are our people. We have the experience to know what works and how to unlock opportunity for you, your customers and the community. From site amalgamation, negotiation and acquisition, through to re-zoning, approval, pre-sales and beyond, Laing+Simmons Projects is your life-cycle development partner. We’d love to help your vision become a reality.


Adopting AI in Project Marketing.


A complete purpose platform designed to place the client at the centre AEON includes several different technologies as part of the platform, all integrated to make work easier and data sharing seamless. It Aeon for Laing+Simmons will comprise 3 key elements incorporate the latest technology advances such as big data, artificial intelligence (AI), internet of things (IOT) and deliver them through an The combination of these will allow you to own and run your business the way you need to; take a major step easy to use central interface. forward in delivering the experiences demanded by consumers in 2020 and beyond; and meet and exceed the professional standards we all seek for the Laing + Simmons brand.

Brand Infrastructure

Technology Partnerships

1

All you need to access brand support, resources and IP

2

Guaranteed price advantage means leveraging corporate buying power resulting in savings on cutting edge technology solutions regardless of business size

Franchise Management System

Brand reporting, communication, resources & performance

Marketing Automation

Automated nurturing of prospects to assist them through the sales pipeline and communication to clients post-transaction

Data capture

Business Performance

3

Solutions that drive performance in your business

Residential CRM

Homepass integration allows unified enquiry capture for residential sales and projects

Future-ready Client Experience Management for your clients and properties

Projects CRM & Resource Centre

Brand Management

Deliver on the expectations of major developers, buyers and agents with a comprehensive CX and Project platform

Empowers agents to communicate professionally with self-serve marketing collateral and business brand management

Property Management CRM

Data Insights

Frontline business intelligence allows understanding of national market sales data, competitor performance & future business lead generation

App driven Connections, e-wallet, leasing, communications & maintenance solutions

Virtual Agent

Virtual agents that enable 24/7 client responsiveness for enhanced agent performance and quick response to common buyer and tenant enquiries

Foundation Partner integrating over $10M of IP in CEM/CRM, Data Analytics, Artificial Intelligence, Property Management in a collaborative development environment


COMPLETED 2018

Palisade Miranda 660-664 Kingsway & 2-12 University Rd, Miranda 7 Levels 100 Residential apartments 2 Basement carparks DEVELOPER Galileo Group ARCHITECT KannFinch & UP BUILDER Duffy Kennedy

COMPLETED 2018

Ascent Miranda 57-61 Miranda Rd & 504 Kingsway, Miranda 8 Levels 42 Residential apartments 1 Basement carparks DEVELOPER AGMM ARCHITECT Couvaras Architects


COMPLETED 2019

Highview Central Miranda 1-3 Higherdale Ave, Miranda 6 Levels 63 Residential apartments 1 Basement carparks DEVELOPER Barnett Group ARCHITECT Couvaras Architects BUILDER Modco Constructions

COMPLETED 2018

The Hub Miranda 8-12 Urunga Pde, Miranda 9 Levels 103 Residential apartments 2.5 Basement carparks DEVELOPER Winworth Group ARCHITECT Couvaras Architects BUILDER Trinity Constructions


COMPLETED 2019

Koi Canley Heights 45-47 Peel St, Canley Heights 4 Levels 25 Residential apartments 1 Basement carparks DEVELOPER Khiem Thanh capital ARCHITECT BH & Associates BUILDER Nationwide Builders

STAGE 1 MARKETING

Nepean Rise Jamisontown nepeanrise.com.au 47-51 Preston St, Jamisontown 6 Levels 46 Residential apartments 1 Basement carparks DEVELOPER HSC & SCC Holdings Pty Ltd BUILDER Devcon Partners


UNDER CONSTRUCTION

The Bay Kogarah Bay thebaykogarahbay.com.au 5-9 John St, Kogarah Bay 6 Levels 43 Residential apartments 1 Basement carparks DEVELOPER Tourma Property Developments BUILDER LaSalle Constructions

STAGE 2 MARKETING

Monarch Miranda monarchmiranda.com.au 222-224 Sylvania Rd & 30-32 Pinnacle St, Miranda 7 Levels 52 Residential apartments 1 Basement carparks DEVELOPER Powerland Investments ARCHITECT Dreamscapes Architect BUILDER Alpine Projects Australia


Project Marketing 5 Phase Delivery Model.


Phase 1 Acquisition & Planning Our role doesn’t end with the selling of each apartment, we help arrange final inspections, ensure the timely processing of settlements and deposits, with coordination of payments to each developer, maintain relationships with each buyer to ensure they take possession on their new property with confidence.

SITE/PRODUCT RESEARCH

DEVELOPMENT PLANNING

SUPPORT / MARKETING MATERIAL

SOCIAL MEDIA PAGE & WEBSITE MANAGEMENT


Phase 2 Pre-market Release Once the DA has been approved, the project team is established. This is made up of key people who will ensure that all contingencies are covered in delivering the project to the market. A full project brief plus a sales and marketing plan / budget will be presented for approval.

MANAGE RELEASE TIMELINE & RESOURCES

TARGET MARKET IDENTIFICATION & MARKETING CAMPAIGN STRATEGY CREATIVE AGENCY PROCUREMENT

BRAND IDENTITY & LAUNCH COLLATERAL

MEDIA PLANNING & MARKETING BUDGET RECOMMENDATIONS

DISPLAY SUITE DESIGN & PRODUCTION MANAGEMENT

RENDER CREATIVE DIRECTION & MANAGEMENT

SALES STRATEGY PLANNING SESSION FOR PROJECT STAKEHOLDERS

$


Phase 3 Market Release Market Release requires focus and dedication to ongoing lead management from the campaign. Key insights into advertising and marketing strategies become apparent and it is critical to monitor and analyse results.

SALES TEAM INTERNAL MARKETING & TRAINING TOOLS

SALES TEAM PRE-RELEASE EVENT & PROGRAM

SALES TEAM TRAINING & SALES STRATEGY IMPLEMENTATION SALES OPERATIONAL SYSTEMS, CONTRACT MANAGEMENT & LIAISON WITH SOLICITORS

SOCIAL MEDIA STRATEGY & WEBSITE MANAGEMENT

PR PLANNING & MANAGEMENT

VIP & MEDIA LAUNCH EVENT MANAGEMENT

DEPLOYMENT OF MARKETING MATERIAL

WEEKLY CLIENT MARKETING REPORTING & CAMPAIGN/STRATEGY REVIEW


Phase 4 Construction During the construction phase it is important to continue the buyer communication process on key milestones reached during the construction phase.

DEVELOP NEW CAMPAIGN/STRATEGY ALIGNED WITH KEY SALES & CONSTRUCTION MILESTONES SOCIAL MEDIA STRATEGY & WEBSITE MANAGEMENT

ONGOING MARKETING & PROMOTIONAL CAMPAIGNS

BUYER MANAGEMENT PROGRAM COMMUNICATION & MANAGEMENT

DISPLAY APARTMENT CREATIVE DIRECTION & MANAGEMENT

PR PLANNING & MANAGEMENT


Phase 5 Delivery & Review Our role doesn’t end with the selling of each apartment, we help arrange final inspections, ensure the timely processing of settlements and deposits, with coordination of payments to each developer, maintain relationships with each buyer to ensure they take possession on their new property with confidence.

ONGOING MARKETING & PROMOTIONAL CAMPAIGNS

BUYER MANAGEMENT PROGRAM COMMUNICATION & MANAGEMENT

PRE-SETTLEMENT INSPECTION PROCESS COORDINATION

SETTLEMENT INFORMATION PACK COORDINATION & PRODUCTION

HANDOVER TO STRATA MANAGEMENT AND/OR BUILDING MANAGEMENT

PROJECT PERFORMANCE REVIEW


We’re part of a bigger picture.

Laing+Simmons Projects specialises in partnering with clients through the entire project life cycle, from acquisition and planning through to construction and delivery. We are not just here today and gone tomorrow, we see the project through to when the purchasers are settled and taken possession. We have the unique advantage of being able to collaborate with local Laing+Simmons offices around the state to assist with the marketing of our clients’ projects by tapping into their local expertise and, crucially, their local database of buyers. Our Project Marketing team takes a hands-on approach and provides a full range of specialist services including; site identification, sales strategy, marketing campaigns, and display suite planning & fitouts.

JASON SALTER Site Acquisitions Laing+Simmons Projects 0418 846 637 jason.salter@lsre.com.au

CHADD HANCOCK Project Sales Manager Laing+Simmons Projects 0438 278 330 chadd.hancock@lsre.com.au


LEANNE PILKINGTON Managing Director Laing+Simmons Corporate 02 9291 7000 leanne.pilkington@lsre.com.au

HANA NGUYEN Project Marketing Coordinator Laing+Simmons Projects 02 9291 7000 projects@lsre.com.au

SHANTELLE ISAAKS Social Media Coordinator Laing+Simmons Corporate 02 9291 7000 enquiries@lsre.com.au


SUCCESS NEEDS VISION

A VISION NEEDS A PLAN

PLANS NEED PEOPLE


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PROJECTS | NORTH WEST KELLYVILLE

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BELLA VISTA QUAKERS HILL | SCHOFIELDS KINGS LANGLEY PENNANT HILLS DEE WHY

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BLACKTOWN SEVEN HILLS OATLANDS | CARLINGFORD LANE COVE WENTWORTHVILLE

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PARRAMATTA HUNTERS HILL

PROJECTS | SOUTH WEST GRANVILLE WETHERILL PARK

POTTS POINT

MERRYLANDS

DOUBLE BAY

FAIRFIELD BONDI JUNCTION CABRAMATTA REGENTS PARK | BERALA

CAMPSIE

CBD | SURRY HILLS GLEBE CORPORATE | PROJECTS

ROSEBERY KINGSFORD

RANDWICK ST GEORGE | CARSS PARK

MACARTHUR | CAMDEN

PROJECTS | SUTHERLAND SHIRE

MIRANDA


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Laing+Simmons Projects Developer Brochure  

Laing+Simmons Projects Developer Brochure

Laing+Simmons Projects Developer Brochure  

Laing+Simmons Projects Developer Brochure