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Facebook + Media Julien Codorniou | Head of Partnerships


600M+ users worldwide

>50% return daily


250M active mobile users


6 hrs, 36 mins 2 hrs, 10 mins

1 hr, 19 mins 1 hr, 15 mins 1 hr, 14 mins

Average hours per month hours Source: Nielsen monthly time spent February 2011


People are discovering content in a new way


Industries are reorganizing around people


Dan Rose


Gaming is reorganizing around people Zynga


Music is reorganizing around people Spotify


News is reorganizing around people Huffington Post


Creating value for publishers


Delivering results for your business

Traffic

Engagement & Quality Discussion

Insights


Facebook brings you more users

Like

Newspaper clippings

Emailing links

Like


BI and Data


Facebook drives traffic The average media partner has seen >300% increase in traffic from Facebook

We’re the fastest growing source of traffic among large properties

We're the #2 source of traffic

Growing 22% YoY in Jan 2011 vs. Google, which declined 4% over the same period Faceboook had 51.8B exits in Jan vs. 99.8B for Google Sites, ComScore Jan Worldwide Exits


Distribution for our partners 280% increase in traffic

680% increase in traffic

â&#x20AC;˘ 450% increase in traffic â&#x20AC;˘ #1 referral From <1% of traffic to #1 referral source in 5 months


For users who sign in with Facebook:

22%

8

more pages viewed

more minutes spent

For traffic from Facebook:

85%

90%

85%

more time spent

more articles read

more videos watched

Facebook is #1 source of traffic because:

65%

18%

increase in FB reshares

increase in comments


Identity brings quality discussion

Two weeks after launch, more than 17K sites implemented the Comments Box 400% increase in FB traffic

10X increase in comments

2X increase in FB traffic

40% increase in traffic


Learn about your audience Measure the social activity across sites, apps and Pages â&#x20AC;˘ Optimize your social integrations

â&#x20AC;˘

Analyze trends in demographics, user growth, and content creation/consumption


Tools to help you grow


Tools to help you grow Pages

Canvas

Social plugins

Mobile

Graph API

Credits

Ads

Insights


Pages Communicate & engage with your community Publish Direct to Newsfeed

Build and cultivate a community

Create an ongoing dialog with users

Showcase initiatives (programming, content, events)


Like & Recommend button Let users share pages from your site back to their Facebook profile with one click •

Easily integrates a social experience in seconds

Creates a lasting connection between you and a user

Drives referral traffic

Like

David Nguyen and 18,394 others like this


Live Stream Let your users share activity and comments in real-time as they interact during a live event â&#x20AC;˘

Increases engagement by enabling real-time conversations

â&#x20AC;˘

Drive distribution through users opting to share back to Facebook


Comment Box Let users comment on any piece of content on your site •

• •

Reduce spam through verified identities and moderation tools

Sync conversations on both your site and Facebook Easy to implement, with one line of code

Add a comment...

Post to Facebook

Comment Box

Comment


Login Authentication with your Facebook identity Login

Provides authentication that you don’t need to build or maintain

Grants access to social features that let you build deep social interactions

Ensures data you collect is verified and lets you use real identities

Login Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site


Registration A website sign-up form that is pre-filled with information from Facebook â&#x20AC;˘

Increases number of registrations by making signing up easier

â&#x20AC;˘

Implement customizable registration functionality


Activity Feed Shows users what their friends are doing on your site through likes and comments • • •

Surfaces relevant items to friends Eliminates development resources to create a sitespecific activity feed Helps users discover new content by

Your friend’s activities Custom graphic tee David Nguyen, Kathleen Loughlin, one other friend and 1,658 people liked this

Ceramic coffee mug Dave Linsalata, Rick Armburst, one other friend and 716 people liked this

Suede travel bag Matt Trainer, Kate Jhaveri, one other friend and 568 people liked this


Graph API An API for reading and writing to the Social Graph Create deep social integrations through a simple, yet powerful and highly customizable development experience Leverage Likes from around the web and on Facebook to customize your content to usersâ&#x20AC;&#x2122; interests


Personalized Experience from Tripadvisor


Graph API Create a more relevant experience Amazon Suggests products based on your likes & interests Shows upcoming friendsâ&#x20AC;&#x2122; birthdays

â&#x20AC;˘ Suggests items your friends might like


Apps on Facebook Deeply integrate into our core user experience â&#x20AC;˘

Ability to create deeply integrated social experiences in a setting that is familiar to millions of Facebook users

â&#x20AC;˘

Increased distribution, discovery, and reengagement through Facebook social channels


Mobile Bringing social to the mobile experience Single Sign-On

â&#x20AC;˘

Lets users sign into a mobile app using their Facebook identity

â&#x20AC;˘

Developers speed up the sign-in process, reduce friction, and access the Graph API


Credits The easiest, most trusted payment method for buying virtual goods and services •

Increases revenue through frictionless transactions that boost conversion rates

Lets you focus efforts on innovate development instead of payment systems

Saves development time and reduces customer support costs


more information: facebook.com/media


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