FASHION, ENTERTAINMENT & LIFESTYLE
Volume 2 | Issue 2 | April-May 2013
ART & nothing else
100 YEARS of Indian cinema
Big glam The
TREND SOURCING: ROHIT & RISHABH
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F RO M E D I TO R ’ S D E S K . . .
HEAD-BUSINESS DEVELOPMENT PARAM SAHNI AMIT MALHOTRA CREATIVE DIRECTOR CHETAN SHARMA EDITORIAL Editor MANOJ JOSHI Feature Editor KIRAN DHANWANI Content Development REENA SETHI Photographers ZOHAIB RAJVIR SAINI AMAN ETTAN ADMINISTRATION Marketing Head MANIK KAPOOR Fashion Consultant SUVANKO BISWAS Advertisement/PR DAMAN ADITYA
The meaning of ‘Fashion’ is different for everyone. Some people think it is anything which is unique & looking nice. For others, fashion is adopting western culture, while according to some it is just a new trend. Everyone has his or her own philosophy. Youngsters associate this word to their looks, makeup, dresses & brands. The rich people consider fashion as a new car model in the market, different styles of furniture; everything which is new whether that’s in use or not. In the same way, for middleclass people fashion is getting ‘cheap and best’ while for kids it’s having lots of videogames, electronic gadgets, different flavors of chocolates, ice-cream etc. And for foodies, McDonald’s, KFC- that’s the fashion! Lá Fiesta celebrates fashion as we bring to you the colors of spring-summer season with vivid models’ folios and shoots. MANOJ Editor
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CONTENTS A P R I L - M AY 2 0 1 3
ENTERTAINMENT 06. 100 YEARS OF INDIAN CINEMA The screening of a black-and-white silent film, India’s brash, song-anddance-laden Bollywood film industry celebrates its centenary.
EVENTS 08. ARTISTOCRACY - ART, AND NOTHING ELSE 10. FLAME OF DANCE
Organized by GARV OF INDIA and Lá Fiesta as its association partner
12. INTERNATIONAL WOMEN’S DAY
14th International Women's day was celebrated at Harijan Sewak Sangh, Delhi. This event was organized by Gantavaya Sansthan in association with Mahila Pragati Sansthan and Pattnaik India Foundation.
18. A DATE WITH MODELS - LÁ FIESTA SPECIAL SHOOT Ideated & Facilitated by Amit Malhotra
14. THE BIG GLAM SUCCESS
BRAND NAME - TREND SOURCING
ROHIT YUG CHOUDHARY EVENT Mr. & Mrs. Global Mumbai Couture Week Best Face Of The Season Best Model Hunt O7 Cream Promotion Sequence Design
BRAND Global Institute of Film & Television Fashion Society Z-shine Entertainment Company Apollo Hospital Shangri La Hotel YMCA
Biography • Part of fashion industry from last 3 years • Fashion studies from YMCA Delhi 2010-2013. • Worked as an assistant fashion designer in 2010 with Jyoti Bhardwaj for 6 months. • Choreographed for Wills Life Style in 2010 • Worked as a fashion stylist for many studios in 2011 • Worked as a designer in Orient Craft Limited 2012. • Organized fashion shows at professional level as a fashion designer-cum-choreographer with Rishabh • Working as a costume designer in Bhojpuri, Punjabi and video shoots and fashion shows • Upcoming projects with Partner Rishabh 04
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RISHABH BHARDWAJ YEAR Feb 2013 Jan 2013 Dec 2012 Sep 2012 Dec 2011 Dec 2011
E N T E R - TA I N M E N T Commercially, cinema is thriving: India produced almost 1,500 movies last year and the industry is expected to grow from $ 2 billion to $ 3.6 billion in the next five years, according to consultancy KPMG. Leading the way is Hindi-language Bollywood, which took the “B” from its home in Bombay and won the hearts of movie-mad Indians. But old-timers complain that it has become superficial, neglecting to deal with pressing social concerns of the age. “There’s a dumbing down that has taken place in the content. I think we are suffering from what is called the narrative crisis,” said veteran director and producer Mahesh Bhatt. He contrasts modern filmmakers with Dhundiraj Govind Phalke, known as the “Father of Indian Cinema,” who brought the first all-Indian feature film to the silver screen in Bombay (now Mumbai) on May 3, 1913. A tale from the Hindu epic Mahabharata, “Raja Harishchandra” quickly became a hit despite its female characters being played by men — women acting was still widely frowned upon. Phalke made more than 100 films until his silent style fell victim to “talkies” in the 1930s, but the advent of sound technology allowed India cinema to flourish. Bollywood plotlines today can involve stars breaking into song, often in picturesque far-flung locations, apropos of nothing — a style that may bemuse a Western audience, but one that helps to set Indian cinema apart. “If it was exactly the same thing as Hollywood, Hollywood would have run us over. We don’t have that money,” said film critic Anupama Chopra. For her and many others the “golden age” of cinema was the 1950s, when movie greats emerged such as Satyajit Ray, India’s most renowned filmmaker, who hailed from the alternative film hub of West Bengal. It was the era of newly independent India, searching for an identity and producing films such as Mehboob Khan’s 1957 hit “Mother India,” which combined social concerns with popular appeal. The 1970s and 80s saw a growing commercialism with the rise of the “masala” movie — a family entertainer that typically mixed up romance and action, songs and
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100 YEARS of Indian cinema One hundred years after the screening of a blackand-white silent film, India’s brash, song-anddance-laden Bollywood film industry celebrates its centenary. The milestone was marked with the release of “Bombay Talkies,” made up of short commemorative films by four leading directors, while India will be honored as “guest country” at next month’s Cannes festival. Exhibitions in the capital New Delhi are showcasing a century of cinema. It is also a time for reflection on how the industry has evolved, from its early screen adaptations of Hindu mythology to the garish romantic escapism of modern blockbusters.
melodrama, a comedy touch and a happy ending. Parallel Cinema continued to focus on realism, with films such as Mahesh Bhatt’s “Arth” (Meaning) in 1982, a gritty tale of an extramarital affair that presented strong female characters. It was a path-breaker in a decade described as the “dark ages” of Hindi cinema, which struggled with the advent of color television, rampant piracy and dependence on the Mumbai underworld for funding. Things improved after India’s economy opened up in the early 1990s, and again a decade later when filmmaking won formal “industry” status. Both steps encouraged foreign firms, such as Fox and Disney, to invest in Bollywood. But subsequent leaps in technology have not been matched by advances in storytelling, say critics, who lament the formulaic plots, passive roles for women and the copying of Hollywood. Bollywood’s escapist fantasies have long held mass appeal because “there’s enough realism in the common man’s life,” said Bhatt.
Satyajit Ray Dadasaheb Phalke
But with ever more TV shows, the Internet and easily available global films, such movies may no longer meet the demands of the educated middle-class. This expanding group “wants to see something better than trash which caters to the common man who drives auto-rickshaws. They want to see a different kind of cinema,” said veteran actor Rishi Kapoor. A new crop of experimental filmmakers has started to appear, such as “Hindi indie” darling Anurag Kashyap who is a fixture on the global film festival circuit. Trade analysts say the growth in multiplex cinemas has also encouraged mainstream films to diversify: A surprise hit last year was “Vicky Donor,” a romcom about sperm donation. Raj Nidimoru is co-director of upcoming “Go Goa Gone,” one of India’s first zombie films, and he believes the move away from staple Bollywood is only just beginning. “This is just a ripple right now, it’s going to become a wave.”
APR-MAY 2013 |
E VA N TA G E O U S
and nothing else… There are no rules and routes for success. This has been rightly showcased by two Delhi University students Pratima Sinha (Final year B.com Honours in Shri Ram College of Commerce)and Somya Suresh (Final year English Honours in Hansraj College) through their initiative, Artistocracy.
Artistocracy is an attempt to promote upcoming artists and bring forth an amalgamation of different genres of art under one roof. They believe that art is a talent which does not require a degree and can be polished with practice and learning. People from any field and industry can enter it if they possess the dedication and talent for the same. Since amateur and budding artists don’t get adequate recognition, most exhibitions are dominated by the veterans. We took this step to provide a showcase platform to myriad hidden artists, all under one roof! We broke a number of conventions through this initiative•
Promoting upcoming rather than established works. We accepted all kinds of art works without judging the quality so as to give the artist a clear picture of his stand in the industry.
Hosting the exhibition in a restaurant rather than an art gallery. Art galleries permit a very small group of artists for an exhibition. We, however, managed to showcase more than 115 works of 31 artists of different genres. Also since art galleries attract only art lovers, we wanted to gather more mileage and foster art in each individual’s mind. The visitors who visited the Artistocracy Exhibition included restaurant customers, common people as well as art lovers.
The first Artistocracy art exhibition was held on 5th, 6th and 7th April’13 from 12pm-7pm at Park Balluchi, Hauz Khas Village.
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The event was inaugurated by Mrs. Poonam Natrajan, Chairperson of National Trust. Other organizations we were attached with were Arunim (Association for Rehabilitation Under National Trust Initiative of Marketing)- a statutory body under the Ministry of Social Justice and Empowerment, Sanjeevani Indiafor the physically handicapped and Lá Fiesta Fashion magazine.
The exhibition went on successfully for 3 days with a turnout of over 150 spectators and sale of 7 art works of 7 different artists. The event was also covered in the national daily Hindustan on 7th April. Testimonials of the visitors were also recorded in the feedback book kept in the end. We also received warm appreciation by the artists and some of them want to join us in our future endeavors. To contact them you can drop them an email at email@example.com or visit their Facebook page at www.facebook.com/artistocracy.india. The next exhibition is scheduled for Mumbai, however, the applications are open for artists throughout the country!
TESTIMONIALS • • • •
“Very Good Exhibition. Good work” Quoted Mr. Sisir Kumar Datta, a renowned artist and a spectator of Artistocracy. “Really beautiful paintings and engrossing photo collection. Amazing efforts by the organizers” said Kushagr Dixit “For a first time, to organize an art exhibition at such a level is indeed commendable. Keep up the good work. All the best on future” said Vinay Dugar “Lovely pictures in a perfect setting” said Eva Laughamma, a Swedish visitor to India.
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E VA N TA G E O U S
THE EVENT ARCHIVES
International women’s day March 8 is observed the world over as the International Women’s Day worldwide, giving us yet another occasion to ponder on women related issues, especially the unabated violence against women in the country as a whole and particularly in Delhi. Covered By: Mano Joshi 14th International Women's day was celebrated at Harijan Sewak Sangh, Delhi. This event was organized by GANTAVAYA SANSTHAN in association with MAHILA PRAGATI SANSTHAN and PATTNAIK INDIA FOUNDATION. In this event women had been honored and celebrate the achievements of women all around the world who have been demanding violence-free and equitable society for women. Dr. Arvind Tyagi (President Gantavaya Sansthan) said “I think essentially we need to see more women in power, across politics, media, business and other fields, we need more determination than ever to protect feminism from being compromised or co-opted by the confusing, misleading messages of the backlash against women's liberation. Violence of any form against women has to come to an end each one of us should take responsibility for that”. Ex MLA Mr. Gauri Shankar Bhardwaj said “Gender is western concept. India is the original home of the Mother Goddess. In our ancient history, we have many instances of women scholars and women rulers who have taken lives of people to next level”.
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"Intellectually, mentally, and spiritually, woman is equivalent to a male and she can participate in every activity." Gandhiji.
Mrs. Rita Nayyer (President APNI DIDI) were the guests said “We need to change attitudes and we can only change attitudes by working together. Government will do its bit but I want you all to do your bit too. So speak out, stand up against violence on women and girls and that's the way we can eradicate it.”
At last the participating certificates were given to all woman participants and program was presented by Dr. Arvind Kumar Tyagi and a large number of women took part in event. Later mementos were presented to all by social workers like Sh. Shiv Raj Beniwal Ji and Mrs. Mamta Devi Ji, Dr. S.N Mishra, Dr. Nirmal Pattanik, Mrs. Rita Mishra, Mrs. Archana Tyagi, Mr. Arun Tyagi, Ms. Savita Kainth, Mr. Manoj Joshi (Editor Lá Fiesta), Mr. Phool Chand Sharma and Adv. Rajender Rawat also spoke for the cause.
wishes its readers
C O V E R S TO R Y
Big glam success HEIGHT - 5’8” VITAL STATS - 35-27-36 HAIR - BLACK, STRAIGHT EYE COLOR - BLACK CURRENTLY WORKING IN INTERNATIONAL AIRLINE AS A FLYING CREW
MONICA MALIK (MRS. DELHI NCR 2013)
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CITY - NEW DELHI HEIGHT - 5'11" WEIGHT - 71 kg CHEST - 39" WAIST - 32" BICEPS - 15" EYE COLOUR - DARK BROWN HAIR - BLACK AREAS OF INTEREST RAMP WALK,MODELLING,ADVERS IMENT,ACTING (MOVIES,SERIALS)
SHUBHAM MAHENDRAWAL (MR. DELHI NCR 2013) APR-MAY 2013 |
C O V E R S TO R Y
The Big Glam Success The Mega Model Hunt 'Mr. Delhi NCR and Miss Delhi NCR 2013 ' stormed Delhi & National Capital Region this year too. From all over Delhi NCR, male & female models were shortlisted for auditions and finals. From the beginning to the end this show was flooded with lot of activities, training & grooming, fashion, thrill, drama and a grand exposure and entertainment. The eligibility of the contest was that the participant must be a citizen of India with the age Limit of 16â€“27 years. He/she should have some connection with Delhi NCR (study, residence, work). The registration process was both online (www.glambirdsentertainment.com) and spot-on forms from the event's associate partner venues. LĂĄ Fiesta is one of the proud media partners of the event. Apart from the supreme title, other reward title categories were Best Ramp ModelFemale and Male, Mr. & Miss Photogenic, Talented Model- Female and Male, Beauty with Brains, Body with Brains, Mr. & Miss Popular. The five jury members consisted of a leading Fashion Designer, top Model, Bollywood personality, celebrity and public figure. Other guests included VVIP personalities, celebrities, Page 3 personalities, socialites, top models, entertainment & lifestyle industries big shots.
The contest had an introduction round, fashion show by contestants, product & face modeling round, written Q&A followed by Jury Q&A round. The event's glory was heightened by performances like dance troop, celebrity DJ, celebrity rapper and singer. Prize distribution was done by the VVIP & celebrities present in the event. The winnerâ€™s were officially introduced to media, fashion and entertainment industry. There was an exclusive coverage by electronic, print and internet media. A page3 event was organized after the grand finale to brand the winners & contestants. All the contestants, associated designers and members, celebrities & sponsors were invited to the event.
Photography by : Shanu Chauhan
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Winners with Shankar Sahni and Jagnoo
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A DATE WITH
MODELS Lá fiesta team went on a candid ‘shooting’ spree with models Manikya, Riya, Aastha and Yogit.
Photography by : Zohaib APR-MAY 2013 |
A Date W i t h Mo d e l s
NAME - RIYA BIDHU Age - 22 years Vitals - 34-28-34 Height - 5'3" Weight - 48 kg
NAME - MANIKYA Age - 23 years Chest - 38” Height - 5‘8" Weight - 64 kg
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NAME - AASTHA Age - 22 years Vitals - 34-26-33 Height - 5‘4" Weight - 49 kg
NAME - YOGIT Age - 24 years Chest - 37” Height - 5‘8" Weight - 60 kg
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F R E S H FA C E
VISHAL KEDIA Height - 5'10” | Chest - 39” Weight - 69 kg | Waist - 32” 22
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M A L E ZO N E
ayush khanna age - 20 years height - 5’9” weight - 65 kg city - new delhi
the age - 23 years height - 5’11” weight - 75 kg city - ghaziabad
ankit yadav rudra yadav age - 1.5 years height - 3’ weight - 12 kg city - ghaziabad
age - 26 years height - 5’3” weight - 57 kg city - new delhi
age - 18 years | height - 5’5” | weight - 58 kg interest - print modeling | city - new delhi
Vitals : 38-30-40 | Height : 5'5" | Weight : 60 kg | Skin Color : Fair Hair Color : Burgundy | Eye Color : Black | Interested In : South movie, print shoot Working Place : Delhi / Mumbai