Subtrop Marketing Symposium All the latest developments in the avocado, litchi, mango and macadamia nut industries as well as new African trade opportunities, local and international marketing success stories, and hot new packaging trends in these sectors are among the key highlights of the upcoming South African Subtropical Growers’ Association (Subtrop) Marketing Symposium. It is taking place on 7 November 2013 at the Ingwenyama Conference and Sports Resort in White River. Themed ‘unlocking potential locally and beyond’, the symposium has a strong focus on industry growth. It brings together the very best speakers from across the
various industries to discuss a range of critical topics related to the future of these sectors. As such delegates can expect to hear more about emerging farmer development through commercial partners from the IDC; Freshmark’s take on the South African fresh produce trade and developments into Africa; and the latest efforts by the Perishable Products Export Control Board (PPECB) to improve the efficiency of export certification. In addition, the results of generic campaigns to increase consumption of avocados, litchis, mangoes and macadamias locally and in specific export markets
will be presented. There will also be talks on the general economic outlook; the use of avos, macadamias, mangoes and litchis in the Mediterranean diet; South Africa’s fruit juice industry and taxi rank promotions. The constantly increasing industry support for the annual Subtrop Marketing Symposium is indicative of the positive momentum within the subtropical fruit and nut industries, and attendance at this year’s event is expected to top 300 delegates. An absolute must for all involved in the avocado, litchi, mango and macadamia industries, the 2013 Subtrop Marketing Symposium provides an excellent opportunity to gain new market insights and network with industry colleagues. Registration starts from 08:00 and proceedings will commence at 08:50. Registration fees for Subtrop Association Members: R270 and non-members: R550. For more information contact Lizette de Wet at Subtrop on 015 307 3676 or firstname.lastname@example.org.
New kid on the plant hire block A new BEE-based company has entered the industrial and agricultural market in Limpopo. Based in Tzaneen, Sukuma Civils and Plant Hire will make a series of earth moving and transport machinery available to agriculture and will also be involved in delivering sand and stone to industrial sites within the next month or two. The managing director, Ms Sylvia Smith, says “sukuma” is a Swahili word which means “to move forward”. She runs the company from her office in Plantation Street, but the hire equipment are stationed in the industrial section at Nkowankowa. The company is involved in building and reconstructing dams on farms or making equipment available to do the job, with supervision. At this stage Sukuma Civils and Plant Hire has quite a variety in stock, like TLB’s, excavators, a 5 ton front end loader, a 10 cubic meter tipper truck, a grader, a 10 ton roller, a10 000 liter and a 16 000 liter tanker, a 30 ton lowbed and a crane truck. The management spent a lot of time and research on pricing and is prepared to match any quotation on the hire equipment and their other services. Apart from the office staff, Sukuma has at least thirty field workers manning the machines. Smith can be contacted on 082 313 9421.
The name ‘Amarok’ was developed and researched by branding agency Interbrand on request from Volkswagen. “Amarok” means “wolf” in Inuit, and Interbrand also claims it is associated with “he loves stones” in Romance languages. It also resembles “tomorrow” in Irish, it is the title of a 1990 record album by musician Mike Oldfield, a 2000 album of the German black metal solo project Nargaroth, and the name of an open-source music player (version 1.0 in 2004). Volkswagen’s association with ‘Wolf’ is referenced on many of its vehicles. Up until the 1980s, the ‘Wolfsburg Crest’, in various guises, was displayed on VW products, the most famous being the Type 1. Up to 1964, the Wolfsburg crest badge was placed on the bonnet. The crest also appeared on the steering wheel hubs on many models. The Lupo (Italian for Wolf ) was named in honour of Wolfsburg, the home of Volkswagen.
Published on Nov 1, 2013