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4 ON-CAMPUS

TECHNICAL RECRUITING TRENDS

IN

2014


Is this book right for me?

2

BEGINNER If you aren’t yet familiar with the subject, this will introduce you to the basic concepts you need to develop your college recruiting program.

INTERMEDIATE You’re familiar with the basic concepts, but you want to get a little more in depth. This white paper will show you how to apply the practices to your business.

ADVANCED This white paper is for those already comfortable with the subject at hand and looking to fine tune their practices going forward.

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Companies have discovered that showing up at the career fair to hand out swag doesn’t quite cut it when trying to recruit talented technical students. As a result, brands like Amazon, Microsoft and Tesla, have developed on-campus strategies that make their brand and products much more accessible to this market. The key to mastering on-campus technical recruiting for your company in 2014 is providing students with a valuable, high-touch learning experience.

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What you’ll learn

4

THE HACKATHON

Pg 5

THE TECH TALK

Pg 8

THE CAMPUS AMBASSADOR

Pg 10

THE PRODUCT DEMO

Pg 13

HOW INTERNMATCH CAN HELP YOU

Pg 15

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THE

HACKATHON


The Hackathon

6

These student-sponsored events are rising in popularity, with some companies paying as much as $100,000 for direct access to top technical talent. In 2013, the University of Michigan hosted the largest student-run hackathon in the country, drawing close to 2000 students and more than a dozen corporate sponsors to their football stadium for 48 hourse worth of caffeine and and code. Tweet This!

WHO WERE THE BIG HACKATHON SPONSORS IN 2013?

MHacks

PennApps

HackMIT

NYU Hacks

Big Hacks SHARE THIS EBOOK


Insider Hackathon Tips

7

SEND A SENIOR ENGINEER Hackers want to build products alongside the people developing the cool products at your company. The organizers of University of Pennsylvania’s PennApps suggest companies send top engineers to help with their company’s APIs and to build brand awareness with potential candidates.

SPONSOR A FUN EVENT Most hackathons offer sponsorships at various level that provide access to resume books and the opportunity for product demos, tech talks, or keynotes. Sponsoring fun events like nerf fights, dance-offs, and photos booths are a great way to build rapport with students and keep the competitive atmosphere positive.

LEAVE THE SALES PITCH Leave the recruiters at home. Go big on the fun!

SPONSOR YOUR OWN HACKATHON Barracuda Networks hosted its own bot competition at the University of Michigan. The exclusive event drew more than 100 engineers who worked side-by side with the Barracuda team to solve problems on Baracuda’s latest products. SHARE THIS EBOOK


TECH

TALKS


Tech Talks

9

Companies love these intimate 60-minute chats because they help foster engagement with student groups and professors. They’re a favorite for companies like Quora, Dropbox, and GitHub, attracting anywhere from 15-100 students at a time.

TIPS FOR YOUR NEXT TECH TALK Come up with an innovative topic

Send an awesome speaker Connect with student groups and professors to help with promotion. Hint: Reach out to alumni in your organization to help get the word out. Provide food and swag. It’s a cost effective way to encourage more students to attend

Make time for questions and stick around to follow-up with students after the event The key to a successful tech talk? Pick a relatable topic, put your best engineer forward, and bring free food! Tweet This! #OnCampusIn2014 SHARE THIS EBOOK


THE CAMPUS

AMBASSADOR


The Campus Ambassador

11

Wouldn’t it be great if you could have students on campuses nationwide representing your brand throughout the year? Companies like Google, Microsoft, and Twitter use student reps to host campus events, tech talks, and to indentify promising students for their intern programs. Students gain PR and marketing skills and you gain a year-round presence for your company.

TIPS TO PULL OFF A SUCCESSFUL CAMPUS AMBASSADOR PROGRAM

Provide training sessions before sending reps out on campus

Set clear goals and offer rewards to high performing ambassadors

Keep ambassadors in the loop about company updates so they stay excited about their role

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Featured Campus Ambassadors

12

Amazon employs brand ambassadors to sell its programs to students and invite them to sponsored events on campus.

Tackk employees campus marketing reps to develop marketing strategies and pitch the company to other students, clubs, and departments.

HootSuite campus ambassadors develop partnerships with professors and student groups, take pictures at local events, and encourage businesses in their community to use HootSuite for social media management.

Build your talent pipeline and develop local evangelists for your product and internship program with campus ambassadors! Tweet This! #OnCampusIn2014 SHARE THIS EBOOK


THE

PRODUCT DEMO


The Product Demo

14

Leave the flyers at home! Students want to see and understand your product. Schedule on-campus demos to help students grasp exactly how your product works, the kind of programming software they will use, and how it will impact their commmunity.

WHO’S DOING WHAT? Tesla brought along a Model S while recruiting at the University of Waterloo. Synaptics brought computers to show their proximity sensing technology at MIT. After a tech talk, Square partnered with local food trucks to show college students at Stanford just how their Square Reader was impacting local businesses.

2014 is the year of the product. Inspire students by demoing your product on campus! Tweet This! #OnCampusIn2014 SHARE THIS EBOOK


Wondering how InternMatch can help you?

15

REACH OVER 5 MILLION STUDENTS BUILD YOUR EMPLOYER BRAND WITH SEO, SOCIAL MEDIA CAMPAIGNS, AND EVENTS BUILD YOUR TALENT PIPELINE TARGET: UNDERCLASSMEN, COLLEGE STUDENTS, NEW GRADUATES, AND DIVERS STUDENTS.

CONTACT RYAN PROSSER, SALES VP P: 917-270-0220 E: RPROSSER@INTERNMATCH.COM

SOME COMPANIES WE WORK WITH SHARE THIS EBOOK


The Top Technical Recruiting Trends of 2014