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Actionable Data for Google Analytics Beginners

March 2014


In this presentation, get the following must-know answers about your website performance: • • • •

Where is my traffic coming from? Which of my pages are most popular? Which pages are people seeing first? What technology are people using to visit my site?


Google Analytics: The Dashboard

Date range:

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5

2

3

6

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4


The Dashboard Defined 1. Visits – Total number of visits to your site in a given time frame 2. Unique Visitors – Total number of individuals that visit your site in a given time frame (e.g. – “User A” visits website three times in one month, but is only counted once as a unique visitor) 3. Pageviews – Total number of pages within the website visitors have been to 4. Pages/Visit – Average number of pages a visitor will browse in one visit to your website 5. Avg. Visit Duration – Average time a visitor spends on your website 6. Bounce Rate – Percentage of visitors who navigate away from your website after visiting only one page 7. % New Visits – Percentage of total visits that are new to your website in the given time frame


Where is my traffic coming from?

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3

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View how people are getting to your website


Where is my traffic coming from? Defined • Organic – Visits to your site through a search engine (e.g. Google, Bing, Yahoo) • Referral – Visits to your site through another website • (none) – Visits through an unrecognized source, such as an email or digital newsletter • Social – Visits through a social network (note: some may also be lumped within “referral” – so this amount is not always accurate) • (not set) – Placeholder value from Google when it does not receive enough information from the visit


Where is my traffic coming from?

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2

See what websites are referring the most visitors to yours


Where is my traffic coming from?

Click on URLs to view most popular referral pages (this example: most popular tweets)


Which of my pages are most popular?

 your homepage

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These are the most viewed pages on your website in your set time frame


Which of my pages are most popular?

3

1

2

Type in parts of the website URL to examine most popular within a segment (e.g. blog pages, products or services)


Which pages are people seeing first?

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2

Visitors are getting to your website primarily through these pages (either through social media, other sites, a web search, etc.)


What technology are people using to visit my site?

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2

Find out how many visitors are using desktops, mobile or tablets to visit your site


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Actionable Data for Google Analytics Beginners