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Mission Statement by Nikki Viljoen

Most corporate companies have their own Mission Statement. It is strategically placed for the world to see... In reception, on the wall as you enter the building and highlighted in every company brochure. Why do you think that is? I’ve always thought that it is to tell their customers, even the really unhappy ones that are about to blow the place to hell, exactly what it is that they promise to do or to achieve... (whether they actually do and/or achieve what they say they are going to is of course a whole different discussion for another day). So anyway, do we as Small Business owners have our own mission statements hanging up for all to see? How about a personal mission statement? Have any of you thought of drafting a personal Mission Statement? I certainly haven’t, but you know what - I think it is a brilliant idea.

Now here’s the thing... a Mission Statement is not something that you can jot down in a few minutes. It’s something that needs to be thought about . . . carefully. It will mean of course that we have to carefully consider our desires. Not just the ones that cause us to scratch, but the ones that are deep down in the core of our beings. We would have examine all the things that we are passionate about, not just the cute, sexy little number down the road, but the passion for what you do, what you want to achieve, for life itself – passion that comes from within. © 2009 Nikki Viljoen of N Viljoen Consulting CC Used with Permission Women Inc. Magazine

Passion that you cannot explain because the words have never been invented, but that bubbles up inside of you until you want to explode with excitement and joy. Yes a lot of careful thought and deliberation would be required to capture the essence of a personal Mission Statement. Then of course we need to be aware of what is written on there – always. A Mission Statement is not only for the here and now. It’s not for when we feel like it or when we have time. It’s not for when we are fighting with our significant other or (since I don’t have children) shouting at the cats. It’s something that we would have to live, breathe, eat, sleep and think. It’s something that we would have to not only bring to our conscious world but also have shining in our sub-conscious minds.

Our Mission Statement would be constant and present in our lives, so much that everyone around us would also be conscious and aware of it. The contents of a personal Mission Statement would be considered and reflected on when a decision is to be made. It’s influence would lie on every thought that we have and every deed that we do. It would form the foundation of all of our principles, our morals and every commitment that we make. It would be like . . . well think of you married folk, before you make or accept a social engagement you usually (if there is any kind of respect in the relationship) check with your spouse first to see if they are available/willing to attend the engagement. So now before you did, said or even thought anything you would ‘run it by’ your Mission Statement to see if it fitted the criteria. © 2009 Nikki Viljoen of N Viljoen Consulting CC

Used with Permission Women Inc. Magazine

Whether you accepted a challenge or not would depend entirely on how well it fitted in with your Mission Statement and any kind of conflict meant that the challenge would be discarded. A Mission Statement is what we should live by, it should be our conscience, the essence of who we are. It should have our dreams, not just the ones for tomorrow and next week, but all of our dreams of all that we hope to achieve and even a little bit about how we are going to get there. Now you’re thinking – wow! Would I be able to confine myself to such a ‘small’ space within my own mind, where I would lack the freedom of choice that I so enjoy now? I honestly don’t know because that is a decision that you yourself would have to make.

What I do know for sure though (to coin a phrase from Oprah Winfrey) is this – “if my Mission Statement was absolutely sincere in its intention, if it is true to my beliefs and my aspirations. If it suited me as the individual that I am and the individual that I want to become. If it encapsulates my dreams, my hopes and drives away my fears. If it is honest and meets my expectations, then I believe that it will assist me in making better choices in life. But, if I have compromised my Mission Statement and it is not a true reflection or lacks sincerity in any way, then I also believe that it will not mean anything and my life may even become sad and without direction and that no matter how much I achieve there will always be something lacking, an element of something missing.

Nikki is an Internal Auditor and Business Administration Specialist. She can be contacted on 083 702 8849 or emailed at Her website is

Now, where’s my journal? I have to start making notes. Notes for my personal Mission Statement. That is my choice. I wonder – what will yours be? © 2009 Nikki Viljoen of N Viljoen Consulting CC

Used with Permission Women Inc. Magazine

Finding Your Mission Statement  

Nikki Viljoen explores the value of a personal mission statement and the influence it can have in your life

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