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November 2012

Fashion & Lifestyle

Fashion killers! Yes fashion can kill you!

15 Makeup Best Buys For This Season!

Are You Feeding Your Stomach Or Your Feelings?

MUST READ! “50 Shades of Grey” Relationship effect!

It’s the

Get Your

Winter Makeup

look ready NOW!

Being Fashionable In Egypt means…

find out p.78

Fashion Rules To Break

NOW! Best Fashion Trends Of All Time!

Fashion Issue!

November 2012 |



68 Barocco Interior Designs 70 Top Color Palettes For This Fall!



Contents November ’12

72 In search of glamour around the world


78 Fashion killers 80 Silent killers

Fashion 10 12 14 16 18 22

Steal Her Style 8 Best Fashion Trends of All Time Fashion Facts That’ll “Wow” You! Fashion Rules To Break Fall 2012 Fashion Trends Ladybird Loves: Deana Shabaan & Nada Akram Designs 26 Egypt’s Top Designers’ Tips for Fall 2012 32 Fashion News


40 Get Your Winter Makeup Look Ready Now 42 Hair Trend Report, Straight From The Runway To You! 44 15 Makeup Best Buys For This Season!

Cover credits Fashion Designer: Yasmin Mansour Art Director: Soucha Make-up: Agha Make-up Model: Sofia Bogush Photography: Marwan Abd El-Alim

Tip of the month: Looking truly sexy involves knowing what to bare and what to keep under wraps. Otherwise, where’s the mystery? Choose one (only one) body part and show it off. If it’s cleavage, don’t show your legs. If it’s your legs, stay covered on top.

Faces of Egypt

48 Dina Mostafa Adel; Owner & Founder of Boutique Basha 50 Omar Elsahy; Owner of 52 Nada Basta; Owner & Jewelry Maker “Nada Basta Designs” 54 Yasmin Mansour; A Bright Face in Fashion Designing 56 Hana Tawakol & Myriam Makram; New Faces in the World of Photography 58 Meet the Team of Fashionistas Behind 60 May Heggy Jewellery; The Face Behind The Name 62 Bedaya Store By Siblings Kiko & Therese Ananian 64 Interior Designer Diana D. Koussa

Fact not to be missed!

Everyone has seen buttons on sleeves of jackets but few people know that it was Napoleon Bonaparte who introduced this idea. He ordered his tailors to sew buttons to sleeves so that soldiers didn’t mop their running noses using sleeves.

November 2012 |



82 Your BFF; Best of Fashionable Food!


Spot it

On Spot 113 First Doğtaş Store Opens in Egypt

86 Are You Feeding Your Stomach Or Your Feelings?

114 Kempinski Nile Hotel’s Art Gallery Flies Internationally


115 Intel® launched new category of ultraresponsive and ultrasleek devices in Egyptian market

88 Chef Eva Halasa Rihani & Daughter Emily; “Cooking With My Mom” On Yahoo Maktoob 90 Macaroons; The exquisite bites of elegancy

Love & Relationships

92 The “50 Shades of Grey” Relationship Effect!

Mother & Child

94 Dealing with A Slow Learning Child


96 You Are What You Wear! 100 Being fashionable in Egypt means…

116 “Moments of Smart Luxury” By Gc 117 SHE Designs; new home and women accessories just arrived in town!

Ladybird CEO Zeyad Sorour Editor-in-Chief Ismail Marzouk Managing Director CaroliNe Coussa PR & Marketing Naira El lamei Project Manager Samar Zaki Editor FARAH ASFOUR Designers Eman Salama Karim Hedwan Noura Keshk

Bride & Groom 118 Heba & Abd El Rahman Wedding

Financial Director Haitham Hamouda

Party 120 La Maison Blanche 3rd anniversary

Distribution AHMED ABU EL EILA AHMED FAWZY Ahmed Ibrahim

What’s hot this issue? • Fashion Facts That’ll “Wow” You! • Fashion killers

Contributors Professional Fitness Coach Natascia Paolucci Professional Caterer Maha Alfy Nutritional Consultant Noura hassaballa

In every issue: Editor’s letter P.8 Spotted P.33 Shopping cart P.34 Ask Ladybird P.38 Pieces we love! P.66 LB Dr. P.77 Why eat this? P.84 The best, the top & the must do P.102 Reviews P.103 From the readers P.106 Happenings P.108 Offers & Promotions P.110 Horoscope P.112

“When in doubt, wear red.” Bill Blass

Makeup Artist Jolanda Bakker Family Counsellor & Therapist Bettina Hemmingsen Interior Designer Amira A. Samie

Follow us on: Ladybird Fashion & Lifestyle Magazine @Ladybirdmag

Distributed by Al-Ahram Association 23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533

November 2012 |


Contributors Bettina Hemmingsen Family Counsellor and Therapist Trained at the Walter Kempler Institute in Copenhagen in Psychotherapy and Family Therapy and Counselling and have practised for more than 12 years. Her consultation spans from marriage counselling to individual therapy and group sessions. She has a Bachelor in Social Work which has given her the opportunity to work as a supervisor and counsellor within the public healthcare and school system.

For advice, please contact:

Natascia Paolucci Amira A. Samie

Interior Designer and Owner of Barocco Interior Designs

For inquiries, please contact: baroccodesigns@ Or visit:

Professional Fitness Coach Between 1983 and 1989 she won several fitness competitions in the Netherlands, later she started to work as a model, made the cover of the first Marie Claire in Turkey. She became GO for the fabulous Club Méditerranée. Now she coaches in Katameya Heights and Palm Hills. For (private) classes, please contact: BaroccoInteriorDesigns

Noura Hassaballa Nutritional Consultant Bachelor of Science in dietetics and nutrition, Northern Illinois University, Illinois, USA. Specialized in weight loss and promoting a healthy lifestyle. Using anthropometric measures in assessing health, eating habits and lifestyle. Implementing individually tailored nutrition programs to improve overall health and delay the onset of chronic diseases.

For more advice, please contact:

Jolanda Bakker

Makeup Artist A Dutch beauty and effect makeup artist is a professional educated at London’s Delamar Academy. Starting at a very young age and throughout her life, she has been passionate about makeup and design.

For advice, please contact:

Maha Alfy

Professional Caterer Owner of Home Made Catering. For more than 15 years, offering a wide range of food in the finest quality and the most exquisite sense of tastefulness.

For catering & orders, please contact:

November 2012 |



I love dresses… love buying them, wearing them, watching them on runways, I just love dresses! Nothing compares to a female wearing a dress. Elegant, womanly, sexy, unique, everything in the dictionary of feminism falls under the layers of a dress. From little girls wearing pretty pastel dresses at weddings to old ladies wearing chic, timeless gowns, the image of a dress to me is the perfect synonym to feminism. A dress is a symbol of exclusivity, of uniqueness, of differentiation. It is something to proudly hold on to as a female. Not only in terms of fashion, but in terms of a whole lifestyle. Of dressing and being a dress! Weird but think of it… Every girl, no matter how strong or boyish she is, a part of her loves dresses. Loves to own a piece in her closet that on the right time she will resort to for support. Select your dress carefully. Know that this dress is a reflection of yourself and is a statement of how you want others to see you. Be this dress… The dress that creates a statement every time people see it. Be a dress… Be as timeless as dresses are, an unforgettable piece that no female’s closet can survive without. Be as unique as a designer’s dress, as flattering as it makes you feel, as confident as a little black dress and as daring as a red dress… As cheerful as a morning sundress, and as elegant as a violet nightgown… Be this dress that with some accessories and some makeup turns you to a piece of art. Do the effort it takes to look and feel your best, to amend and update your dress. Work on it and remember that it will always show your beauty, inside out. Don’t try to wear a dress that’s not yours. Not only does it make you feel awkward, it reflects on your looks too. Instead try different outfits and keep trying till you find the dress that suits you best. And when you find it, make it your own brand… Be your own signature dress. Wear your dress proudly and be the dress others desperately seek to get… Be an inspiration to others through your dress and yourself. Be and live as a dress… Feminine and proud!


| November 2012

Christian Dior Fall 2012 RTW Black Dress available on or Milly Saxon Taffeta Dress available on for EGP 2,881 Philippe Audibert Gold-plated Crystal Cuff available on for EGP 4,680

Michael Michael Kors Flurry Fur Clutch available on polyvore. com for EGP 2,352

Alexander McQueen Peplum Jacket available on for EGP 21,481

Giorgio Armani Eyes to Kill Acqua Collection Fall 2012 available at beauty retailers

l a e t SOlivia Palermo’s Dior New Look Collection 5-Colour Eyeshadows: Grège 734 and Royal Kaki 454 available at beauty retailers


At the Christian Dior Spring/Summer 2013 Show at Paris Fashion Week in Paris

*All prices are subjected to change

Oscar de la Renta 24-karat gold-plated ring available on for EGP 2,429

Christian Dior Fall 2012 RTW Leather Detail Peplum Jacket available on Lanvin Happy grosgrain shoulder bag available on for EGP 14,157

La Laque Couture in N 4 Corail Colisee by Yves Saint Laurent available at beauty retailers

Giuseppe Zanotti Design Classic court shoe pump available on for EGP 2,588

Eddie Borgo 24-karat rose gold-plated crystal cone earrings available on for EGP 2,100



Best Fashion T For This Fall


The Pencil Skirt

Who made it famous? Coco Chanel, and now it can be seen on everyone; royalty, actresses, pop stars, on everyone, especially the ivory pearl necklace. Kenneth Jay Lane

Christian Dior introduced the classic modern pencil skirt in the late 1940s. It has remained a must have in women’s wardrobes for over five decades. This slimming silhouette always leaves a feminine look. Although the pencil skirt has changed somewhat in regards to length, fabrics and colors, it has stood the test of time.

Coco Chanel The Row Norick Salvatore Ferragomo Fall’12

Chanel Pre-fall 2012 Buy: Kenneth Jay Lane Gold-plated multi-strand glass pearl necklace available on for EGP 3,073

Buy: The Row Norick leather pencil skirt available on for EGP 17,361

Oversized Sunglasses


There’s nothing that goes with anything better than The iconic “little black dress” has become a phenoma pair of Jackie O sunglasses. Choose the right enon. Of course Audrey Hepburn invented the LBD frame for your face shape and as for color black is in her role in the film “Breakfast at Tiffany’s.” What always the best. more to say?! The LBD is perfection.

Givenchy Fall’12

Jackie Kennedy YSL

Cutler And Gross

Buy: Cutler And Gross Oversized square-frame acetate sunglasses available on for EGP 3,425 12 |

| November 2012

Marc Jacobs F/W’12

Audrey Hepburn

Buy: Yves Saint Laurent Leather and stretch-wool crepe dress available on for EGP 23,254

rends of All Time & Far Beyond!

Menswear Inspired Blazer

A Classic Handbag

The men blazer became popular in the late 1980s. The only bad blazers were from the 80s when extreme shoulder pads came into play. Today the blazer is classic, wear it with a cocktail dress, blue jeans and a white shirt and even with classic shorts, it all goes well! 80s Vintage Boyfriend Blazer

The term “purse” originally referred to a small bag for holding coins. A “handbag” is a larger accessory; women’s bags grew larger and more complex with time. Never go out without it, and we know it’s annoying to change it every day, so choose the color you love, the color that goes with everything.

J.Crew Marni Alexander Wang Altuzzara Buy: J.Crew Schoolboy wool-twill blazer available on for EGP 2,444

Buy: Marni Leather tote available on for EGP 11,514

Animal Prints

The Classic Trench Coat

Timeless and seasonless, what can we say more!

Burberry is famed for this iconic coat.


Roberto Cavalli

Leopard fur coat YSL Buy: Roberto Cavalli Animal-print stretch-satin dress available on for EGP 11,146 YSL Tribtoo printed elaphe pumps available on for EGP 10,096

Burberry Trench Burberry Coat Schals F/W’12 Burberry Brit Buy: Burberry Brit Mid-length cotton-twill trench coat available on for EGP 8,336

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Fashion Facts

That’ll “Wow” You! New York City: Birthplace of Calvin Klein, Ralph Lauren and the thong!


Eugenia Kim

Ralph Lauren

While the loincloth has popped up in history everywhere from medieval times to ancient Egypt, the modern G-string is rumored to have been born in New York City, near the end of the Depression. In 1939, New York City mayor Fiorello LaGuardia ordered the city’s exotic dancers to be more covered up in honor of the World’s Fair. And, voila, the thong was born.

Imelda Marcos


Queen Elizabeth I is responsible for the whole British hat thing!

Collette By Collette Dinnigan

In 1571, during her rule, a law was created that mandated that anyone over the age of seven must wear a hat on Sundays. And while the law is long gone, there are some events that still seem to have an unofficial hat dress code, including horse races, garden parties and weddings. One Vintage

Your shoe addiction is nothing compared with Imelda Marcos’!

The skirt is the second oldest women’s garment in history

When the former First Lady of the Philippines Imelda Marcos and her husband were kicked out of their palace and exiled in 1986, she had to say goodbye to 2,700 pairs of pumps, stilettos and sling backs. That’s 5,400 shoes. But before you get too jealous, remember: This was a time before all the designer booties and sky-high wedges we’ve been drooling over recently. “People say I’m extravagant because I want to be surrounded by beauty. But tell me, who wants to be surrounded by garbage?” Imelda Marcos

An item of clothing is considered vintage if it dates back from 1920 to 1960. Anything after this date is considered retro. Ray-Ban

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Editorial Features

QNet introduces its latest skin care product “Physio Radiance”

A week’s worth of fashion shows can be squeezed into one day! New York Fashion Week boasts more than 75 shows in a span of just eight days. And while there’s one (sometimes two) scheduled to take place every hour from 9 A.M. to 9 P.M., the fashion show itself lasts only about 15 minutes max. That means that Fashion Week’s total models-onthe-catwalk time tallies up to about 19 hours.

In the 1500’s fashion designers showed off their designs by making doll size clothing versions of their own fashions.

QNet the global leader in direct selling, has succeeded in finding the solution to help reach advanced, nourished skin, by introducing Physio Radiance skin care the highest level of skin care anti- aging that helps in regenerating the skin cells. Professor Humbert Philip, head of the dermatology department at Besancon University in France and President of the International Society of Physics vital rays of Physio Radiance skin care products, stated “Physio Radiance maintains freshness and hydration for the skin especially with the aging factors that gradually reduce cells and collagen density.” Professor Philip added that it is possible to re-activate the cell’s function and fibroblast collagen production through the active ingredients Physio Radiance products contains. He explained that Physio Radiance reduces the risk of allergies by avoiding the usage of preservatives, parabens and hazardous chemicals. QNet stated that Physio Radiance products provide the highest level of anti- aging skin care treatment. QNet indicates that Physio Radiance products can achieve the best results after 3-4 weeks of treatment with only four steps that will guarantee positive results.


Fashion Rules to


Don’t mix bright shades Women used to shy away from wearing bright blues with hot pinks. In fact, splashes of vibrant shades work exceptionally well together as long as they follow the same color family. Warm shades like reds, oranges and pinks work well. Cool shades, such as blue, green and purple complement without clashing.


Brea k!


Shoes and bags must always match Shoes and bags don’t have to match! Your shoes and handbag must go with your clothes but not each other. When they look great with your outfit, feel free to choose any colors you want.



5 Sofia Vergara

There are no rules about what you can and can’t do anymore. I love a biker jacket worn over a gown. It’s about experimentation and a sense of creativity. Women are more empowered than they’ve ever been.

Tory Burch

Never wear suede or leather in summer A complete nonsense! If you still feel that the rule must be followed, just pick lighter weight fabrics and go with lighter colors of suede and leather for the summer months. PIERRE HARDY



Elinaspanoude Summer 2012

Never wear tights with open-toed shoes Many women worldwide like wearing open-toed shoes with tights and pantyhose ignoring this rule. All you need to do is to tuck the seam of the tights under your toes making sure it doesn’t show.

Don’t mix metals in your wardrobe Don’t be afraid to layer gold, silver and bronze bangles together! This looks great and is right to wear. Don’t ever think that you can’t wear them because it’s not “allowed.”

remix Assad Mounser

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Fall’12/13 Trend Report! What to buy & how to wear it + runway inspirations! Shop this color: Golden Child Designers envisioned a gilded fall, rich with sequins, palettes, and glittered sheen.

When buying bags for this fall, consider BIG SIZES!

Alexander Wang

Prabal Gurung Elie Saab

Michael Kors








Gucci 18 |

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bags for this season

With the pumps, vamp it up!

Roomy Bags






Derek Lam Shop this pattern: Fenced In Intricate latticework sparked the pattern, print and embroidery designs in collections from Balmain to Rodarte.


Aquilano e Rimondi Alexander Wang



Dress this era: Shakespeare in Love From designs that mimicked tapestries to ornate baroque flourishes, the fall runways exuded a Renaissance spirit


Dolce & Gabbana

Dolce & Gabbana



Silver accessories all the way this fall!

Alexander McQueen

Lanvin Yves Saint Laurent

Chanel Shop this item: Suit Up Forget the statement skirt, this season it’s all about the pantsuit. Whether it’s a cropped and flared retro pair, or a modern layered ensemble, designers resurrected the pantsuit for fall.

When wearing shoes this season, don’t be afraid to mix and match, colors and materials!

Prada Miu Miu Louis Vuitton

Bottega Veneta


We saw on the runways, lots of knits and florals!





Giambattista Rodarte 20 |

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Marc Jacobs

Shop this fabric: Velvet Underground Perfect for the crisp fall weather, designers from Gucci to Ralph Lauren endorsed soft velvet as the texture of the season.

Ralph Lauren

L’Wren Scott

Emporio Armani




Boots this season are Towering Heights!

Shop this theme: Military Minded Designers brought a fresh appeal to traditional military garb, from the peacoat to the epaulette, with luxe fabrics and fitted silhouettes.


Altuzarra Burberry Prorsum

Max Mara

Victoria Beckham

Shop this style: Laminate! A laminated finish stood out on the runways in the form of outerwear, separates and accessories.

Bottega Veneta



Jil Sander


J.W. Anderson

Pucci. November 2012 |

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Deana Shaaban’s Fall 2012 Gowns The gowns are a tale of Grecian goddesses and Indian queens, of palaces and ballrooms, of magical nights of dancing and laughter and romances untold. The delicate and subtle elegance of the Greek goddesses are intertwined with the greatness of Indian queens with their color and prints. The Deana Shaaban brand is grounded in the belief that clothing should dignify a woman. When a woman wears a dress, the focus should not be on the dress but rather on the woman, that together they create a harmonious masterpiece. Every woman is unique in her own right and the gown that adorns her should be true to that belief. A woman’s gown should be an extension of who she is, and in putting on the dress, she is transformed into a majestic masterpiece. Deana Shaaban’s Fall’12 collection available at Deana Shaaban Studio,, Theodor’s, Posh Boutique,, and The Studio

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Nada Akram Fall 2012 Collection

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We got it all to you! Egypt’s top designer’s tips for fall 2012! Dokan Balady’s tip: A fashionable belt can easily turn any ordinary outfit into a very hip look. You can never go wrong with an original scarf and a pair of boots.

“Tash” Celine and Tina’s tips for this fall Tash’s must have filigree studs. Elegant and classy could be worn at any season and for any occasion. Could be worn at night for a romantic dinner or in the morning to go to the club! It goes with everything so if you are on the go and confused this is the earring to wear. These studs will give a glow to your face however and whenever you wear them. Personally wear them all the time! As for the tip, personally when it come to jewelry in Winter, I think women should focus more and big earrings, cuffs and rings. GO BIG in winter and STAY colorful. Wearing dark pieces of jewelry in Winter dulls u up so keep the colors!

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Simply Moka’s tip for Fall 2012 Fashion! Looking forward to winter but not so sure about what to wear for the upcoming season? We have got you covered, here are the 6 must haves: Something in burgundy and orange: These two colors can spice up your wardrobe this season so make sure to add them to your look even through a bag or a shoe. Something draped: A dress or top will do the trick. A leather piece: The safest option is a jacket or a vest, but you can go wild with a dress or pencil skirt. Something studded: Studs are in every piece this season from head to toe, so your options are wide from accessories, tops, jackets, bags and shoe. Statement collar: You can either wear one separately, like a necklace, or choose a button-down shirt to put under a sweater. Over the knee boots: To finish your look. Now you are ready to go but don’t forget to add your touch in your outfit, it is not about fashion it is about style, a scarf, bag, shoe or accessory can totally change your look.

Set El Banat’s Hala Samy’s tip! Must have piece for this season is: STATEMET JEWELRY. When it comes to accessories and necklaces, bigger is definitely better. Watch out for chunkier and bold color combinations this season. Staying warm yet keeping stylish:As winter is all about warm/earth colors, don’t be afraid to brighten up your look with bold/ unexpected accessory combinations. Bright colors are still in this season and would work great with grey and turquoise works great with all colors.

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Fall in

Fashion! Available at H&M Egypt

Available at H&M Egypt

Available at H&M Egypt

Available at H&M Egypt

Available at H&M Egypt

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essence make-up bag Available at Mazaya

essence colour & go quick drying nail polish Available at Mazaya

essence make-up to match Available at Mazaya

essence mono eyeshadow Available at Mazaya

essence 2in1 Kajal essence volumizing Pencil Available at lash powder Available Mazaya at Mazaya

essence get BIG! lashes volume boost mascara Available at Mazaya

essence get BIG! lashes volume boost mascara waterproof Available at Mazaya

essence my base illuminating makeup base Available at Mazaya

Sass & Bide

Olympia Le-Tan clutch

“The Little Black Jacket” Chanel’s Classic Revisited by Karl Lagerfeld and Carine Roitfeld book

“The Art of Forgetting” by Ahlam Mosteghanemi available at Diwan Bookstore

Marc by Marc Jacobs Katie Bunny 2G USB stick key fob Marc by Marc Jacobs iPhone case



Intimissimi Pearls, black lace and white pearls for intimate wear that seduces with romanticism

Intimissimi Pearls, black lace and white pearls for intimate wear that seduces with romanticism

Intimissimi Pearls, black lace and white pearls for intimate wear that seduces with romanticism

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Available at Posh Boutique Cairo

Cotton Revolution Available on

Cotton Revolution Available on

Amina K Fall 2012 Collection Available on

Cotton Revolution Available on

Amina K Fall 2012 Collection Available on

Amina K Fall 2012 Collection Available on

It A Girl Available on

It A Girl Available on

It A Girl Available on

It A Girl Available on

It A Girl Available on Sherwal Available on

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It A Girl Available on

It A Girl Available on

Amina K Fall 2012 Collection Available on

Sherwal Available on

Amina K Fall 2012 Collection Available on

Sherwal Available on

Sherwal Available on

J’s Designs Available on

Sherwal Available on

J’s Designs Available on

Simply Moka Fall 2012-2013Available on style-treasure. com

Sherwal Available on J’s Designs Available on

J’s Designs Available on

Simply Moka Fall 2012-2013Available on

Simply Moka Fall 2012-2013Available on

Simply Moka Fall 2012-2013Available on

Sherwal Available on styletreasure. com

Ladybird loves Rana Greiche’s special Haute Couture evening collection

Simply Moka Fall 2012-2013Available on

Simply Moka Fall 2012-2013Available on style-treasure. com

Sherwal Available on

Sherwal Available on style-treasure. com

J’s Designs Available on

Sisters Clothing Available on

Sisters Clothing Available on

Sisters Clothing Available on

Sisters Clothing Available on “The Psychopath Test” by Jon Ronson available at Diwan Bookstore

Olympia Le-Tan 8 1/2 embroidered clutch

Simply Moka Fall 2012-2013Available on

Nada Akram

fashion designer

joined Posh boutique Cairo by Launching her Fall 2012-2013 COLLECTION A welcoming reception was held at Posh Boutique in Zamalek. The event was cozy and friendly, the guests enjoyed the special made cupcakes with Nada Akram Designs logo. Guests included designers Reem Hamdy and Ahmed Azzam, actress Angie Wegdan, Ashraf Hamdy and TV presenter Heba Mandour.

H&M announces an exclusive collaboration with Maison Martin Margiela for Autumn/Winter 2012

Maison Martin Margiela is a highly respected and credible fashion house among the fashion industry. The collaboration features re-editions of Maison Martin Margiela garments that have been reinterpreted for H&M. The collection will be available from November 15, 2012 in around 230 stores worldwide and online for ladies and men.

Google+ pulse

on the latest fashion trends Now imagine - as a fashion trends enthusiast - if you wanted to be in the heart of a runway, experiencing the unveiling of new trends in the world of fashion as they happen in real time without having to watch heavily edited re-runs days after the actual event. Users of Google+ have discovered how to connect with their favorite fashion brands and become part of glamorous events around the world. Google’s video-conferencing technology - Google+ Hangouts - have become a staple in many fashion houses’ marketing plans as their ability to live-stream video footage directly on Google+ and simultaneously on YouTube have made them a favorite for many organizations around the globe.

FAIRMONT HELIOPOLIS & TOWERS’ WEDDING FESTIVAL 3RD EDITION After the smashing success of the first two editions, the Wedding Festival 3rd edition will take place on the 24th & 25th of November 2012 at the Canyon Ballroom hosting the Fashion Mega Star “Hany El Beheiry.” Witness the latest trends from Cairo’s finest wedding planners, professional photographers, fashion designers, jewelry, DJs, home accessories and real estate companies.

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Careful with those Claws! South Korean Sensation Psy Shows Wolverine How to Dance Gangnam Style Hugh Jackman was given a dance lesson on the set of his latest X-Men movie The Wolverine when Korean pop star Psy stopped by to show him the Gangnam Style routine. Psy visited the set of The Wolverine and demonstrated his moves to the actor, who joined in despite wearing his character’s blade claws. Jackman posted a picture of the dance session on his Twitter page and added, “Slicing Gangnam Style!!!! Great to meet Psy who visited set yesterday.” The Korean sensation also tweeted, “Had a great time with Hugh Jackman.”

Ashley Cusato: Mel Gibson’s New Girlfriend! Mel Gibson has a new girlfriend named Ashley Cusato. She is an actress and stuntwoman who’s been featured as a stunt double for big stars like Bones’ Emily Deschanel and Denise Richards. She’s also a brown belt in Yoshukai karate and a former NCAA D-I swimmer! The two have been dating for about a month, and things are going very well.

Beyonce To Perform February 3 During The Pepsi Super Bowl XLVII Halftime Show On CBS Beyonce will perform in the Pepsi Super Bowl XLVII Halftime Show on CBS at the Mercedes-Benz Superdome in New Orleans on Sunday, February 3, 2013. The Pepsi Super Bowl halftime show is the most-watched musical event of the year. The Super Bowl and halftime show will be broadcast worldwide. Beyonce joins an esteemed list of recent halftime acts that includes Madonna, The Black Eyed Peas, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

Legendary Hair Stylist Vidal Sassoon Dies Aged 84 Legendary hair stylist Vidal Sassoon has died at the age of 84 after battling leukaemia since 2009. The British-born hairdresser’s name has been among the most recognised in the fashion world for the past 50 years. His clients included Hollywood stars such as Ava Gardner, Rita Hayworth, Elizabeth Taylor and the model Jean Shrimpton and fashion designer Mary Quant who called him the ‘Chanel of hair.’

Alessandro Ambrosio To Model $2.5 Million Bra Set For Victoria’s Secret Fashion Show Alessandra Ambrosio was chosen by Victoria’s Secret to model a $2.5 million bra at this year’s Victoria’s Secret Fashion Show. London Jewelers designed the Floral Fantasy Bra, which features over 5,000 precious stones including rubies, sapphires, amethysts and diamonds in 18 carat yellow and rose gold. The pricey piece is highlighted by both 12.5 and 20 carat diamonds at its center. A matching belt with removable diamond flower pins completes the gift set, which Alessandra will be showing off on the catwalk at this year’s big show.

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Alexander McQueen Flower Skull Box Clutch available on for EGP 17,534


Chinti and Parker Cashmere Letter Sweater available on for EGP 4,628


Burberry Brit Wool Pullover with Fox Print available on mytheresa. com for EGP 3,399


BOSS Nuit Pour Femme

Miu Miu Studded Suede Ankle Boots available on for EGP 9,141

BOSS Marc By Marc Jacobs Deco Dot Rabbit Scarf available on for EGP 4,011

*All prices are subjected to change


MIU MIU Moschino Call Me! Printed iPhone Cover available on for EGP 412

MOSCHINO Roberto Cavalli Eponymous Perfume

Marc Jacobs Dots Perfume

BB Cream Miracle Skin Perfector for EGP 45

GARNIER TORY BURCH Alma Shearling and Leather Boots available on netaporter. com for EGP 3,718

MARC JACOBS Roberto Cavalli TORY BURCH 34 |

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Diane Von Furstenberg Goya leather-trimmed silkcrepe top available on for EGP 4,816

Lanvin Ruffled Velvet Dress available on for EGP 32,147

The Burberry Britain BBY1202 43mm Automatic available on for EGP 10,953

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1 1

1 2


1 1

2 2 2

* All products mentioned are available at beauty retailers and pharmacies





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1.How can I avoid chapped lips during this season? Chapped lips are a result of many factors including exposure to excessive sunlight, exposure to dry or cold weather, dehydration, or some medications and supplements. Sometimes, chapped lips also are a consequence of high fevers and certain vitamin deficiencies. Simple lifestyle changes can prevent most instances of chapped lips. These include applying sunscreen to lips during sunny weather, applying lip balm or lipstick in dry or cold weather, drinking more fluids, and reducing or discontinuing medications that cause chapped lips. Always talk to your doctor before changing any medication regimen. Use: Labello SOS Lip Repair, Labello Classic Care, The Body Shop Vitamin E Lip Care SPF 15, The Body Shop Coconut Lip Butter, Nivea Pearly Shine Lip Balm, Maybelline Baby Lips Lip Balm, Vaseline Petroleum Jelly, M.A.C Lip Conditioner (Tube), M.A.C Tinted Lip Conditioner SPF 15, Bobbi Brown Lip Balm SPF 15, or Clinique Superbalm Lip Treatment. 2.After sandals, now I have to put my feet in shoes! How can I deal with foot infections (and odor!) that arise accordingly? Shoes are the major culprit for many foot infections seen during the winter months. To avoid these infections, you should maintain perfect hygiene. Change your socks every day. If you sweat a lot, spray some powder to prevent wet feet. Cut your nails short. Use socks that allow your legs to breathe like the use of cottons socks. At the initial sight of a crack, take appropriate and immediate care. Soak your feet in warm water for some time, then gently pat them with a dry cloth, but never rub them. Apply moisturizer and cover the foot with a polythene wrap. Do this before going to bed at night, at least twice a week. Always keep your shoes away from water and moist, and clean them thoroughly before use. If after taking appropriate care you still suffer from foot fungus, consult a podiatrist immediately. Use: Neutrogena Norwegian Formula Foot Cream, Titania Foot Spray, Titania Deodorising Shoe Spray, Scholl Odour Control Foot & Shoe Powder, Scholl Odour Control Shoe Spray, Scholl Fresh Step Antiperspirant Foot Spray, Vaseline Intensive Rescue Foot Cream, Oriflame Feet Up Exfoliating Foot Scrub, Sally Hansen Just Feet Spa Peppermint Foot Stick, or Sally Hansen Just Feet Spa Lavender Foot Soak. (*Scholl, Titania & Oriflame products are available at

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Get Your Winter Makeup look ready NOW! By: Jolanda Bakker


unways are not all about clothes; makeup has its fair share. As contradictions between natural and dramatic stood out, dark and light became the hit for this season. Once the tan has faded and the days become shorter and colder, the need for makeup inversely grows. Gone are the days of the jewel color eye shadows, bright orange lips and peacock green nail polishes. Excessiveness or sleek absence? It’s up to you to choose! Here’s a look at some of the few ways to look absolutely stunning this fall or winter

Brown Smokey Eyes Trade your black pencils for different shades of shimmering brown eye-shadows, it gives a lighter effect than black while preserving lots of drama. Look aggressively sexy effortlessly! Darker hues are also important for the season’s make up looks. The string Sixties inspiration to the season and ladylike allure is interpreted also with the smokey eye effect. To get it right you’re gonna need the right tools as well as make up.

Bright Matte Rouge à lèvres Bright colors might look a bit sleazy, but not this season! runaways were clogged with poultry matte hot pink, red lips. Wear it with no gloss as to look mature, confident and heavenly hot.

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Illustrated Black Cat Eyes Have this eyeliner as if Cleopatra is no one! If you’re edgy, fierce and sexily blunt, opt for the exaggerated liquid or gel black pencil. When you think Sixties, you think eyeliner, and when you think eyeliner and Sixties you think Twiggy. Accentuate those eyes with black eyeliner.

Golden Touch A feminine and angelic look is defined through a sleek layer of gold on the eyes and cheeks this season. It gives a candlelight glow, leaving you looking celestial. A delicate, shimmery cast of golden shadow catches light to create a works-onevery-skin-tone glow. We’ve seen glittery lids and gilded temples, and around the upper and lower lash lines with a brightening result.

Pink Cheeks Perfectly fall looks are created by pink cheeks. When your cheeks are flashy, keep the rest of your face nude and have your natural beauty shine. It’s the look after a morning of skiing, an hour in a hot tub, or some good work out.

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Hair Trend Report

Straight From The Runway To You! Deep Side Parts

nina ricci



D Squared


Oscar de la Renta


Precise Ponys

Marc by Marc Jacobs 42 |

Marc by Marc Jacobs

| November 2012

Jason Wu

Jil Sander


Top hair colors for this season!

Blonds, rich chocolates and cool reds

Exceptional Extras & Hair Ornaments

Dolce & Gabbana


Tory Burch


Bins, Braids & Twists


Vera Wang

Narciso Rodriguez

Jason Wu

Low-Volume Hair

Isabel Marant



Peter Som

Alexander Wang November 2012 |

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Beauty Chanel La Ligne De Chanel eyeliner



MAYBELLINE NEW YORK GREAT LASH COLOR COLLECTION Les Essentials de Chanel Fall 2012 Makeup Collection10




Makeup Best Buys For This Season!



Dior Diorskin Nude Fluid Foundation


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| November 2012


Essie Nail Polish .46 oz. Skirting the Issue Giorgio Armani Maestro Fusion Makeup


Editorial Features

Platinum Club...

100 Years of Experience

If years were considered a benchmark for the level of expertise, The founders of Platinum Club take pride in 100 years of experience. With 55 years of experience since 1957 in the field of engineering consultancy; Eng. Hussein Sabbour is distinguished with 25 years of experience since 1987 in the field of real estate investment and in Al Ahly for Real Estate Development for 20 years, in addition to 20 years of proficiency in managing the most established athletic and community clubs in Egypt. Platinum is famed for its rarity and preciousness; surpasses the value of gold, exceeds the strength of metal, which is why Al Ahly for Real Estate Development chose the name “Platinum” to its latest creation, the crowned jewel of its projects. Platinum Club is the first fully integrated recreational sporting club constructed over 28 acres of land in the heart of New Cairo surrounded by the AUC campus and all neighboring residential compounds thus providing its inhabitants with a premium and professional destination to satisfy the diverse recreational, athletic and social needs.

Furthering the principle of extending the network of expertise of its founders; Platinum Club has been reinforced with world renowned experts in sports, initiated by contracting with the Real Madrid Foundation Academy through the club’s local agent; Fame Academies, to establish the very first technical football school affiliated to the Real Madrid football club outside Spanish grounds, in Egypt on none other than the fields of Platinum Club in New Cairo. Activating the agreement that took place last February in Madrid, Al Ahly for Real Estate Development has constructed a state of the art football field in one of the company’s real estate developments; the “Katameya Hills” compound, to prepare the first group of players that have been undergoing training by both Spanish and Egyptian coaches since last April till they relocate their training sessions to the fields of Platinum Club mid 2013. Platinum Club is currently scouting to contract with many different athletic experts to enrich the other sports provided by the club, as it features the largest horseback riding facility in Egypt with 95 stables, championship fields and separate training grounds for both children and adults. In addition to a special club house for riders that includes a restaurant and a cigar lounge. The fact that Platinum Club is built as a top notch fully integrated sporting club did not take away its ability to cater to all its members recreational needs, by building a main club house that includes lounges, restaurants and terraces, in addition to a billiard parlor, library and clinic, and with 2 fully equipped cinema theatres being constructed each to accommodate 75 viewers, indoor and outdoor play areas for children, a function room and a diverse food court; Platinum Club members will not need to go far for entertainment. The infrastructure at Platinum Club was tailor made with both comfort and convenience in mind, with underground garages and outdoor parking near every court available for all members, vast greenery, open spaces and numerous seating areas. Platinum Club in New Cairo is opening its doors in 2013 to welcome its members to experience the privacy, elegant lifestyle and the ultimate in professional sporting facilities that the club has to offer.

Faces of Egypt

Dina Mostafa Adel Owner & Founder of Boutique Basha

When talking about her start, Dina said, “Just over a year ago, I started organizing the Mingle Bazaar; an event that brings together top buyers and sellers in the Egyptian community under one roof in an actionpacked event. After three successful events, I thought of expanding and opening a store that you can visit as often as you like, not have to wait for a big shopping event to shop for all the items you are looking for. Last May, the image of Boutique Basha was formed as an upscale boutique in Heliopolis, Cairo, which offers 48 |

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products carefully and uniquely designed by top local designers in Egypt.” about her greatest motivation in her career she said, “It is the feeling I have when I am doing something I love. If you love it, do it. I love planning, organizing, and decorating, and anything else in between is just awesome.” “The biggest obstacle one can face is when they are

you this pleasant experience. Prices are set by designers so there is no need to worry about items being more expensive at Boutique Basha. doing something they do not enjoy; that negative energy that is created around you from something you do not like or are forced to do, really takes the joy out of a lot of things in life.” Dina expresses gratitude to the support and efforts of some very important people in her life, which made Boutique Basha the perfect place that has all the products of some of the best Egyptian designers in one place. The boutique, mainly targeting women, includes the latest collections of home accessories and women accessories, bags, jewelry, and clothing, in a tastefully decorated atmosphere. Most of the designers do not have shops where you can physically go and choose the items you want, so Boutique Basha offers

“The most thing I admire about Boutique Basha is the vibe I get when I enter. If you want to spoil yourself with a trendy bag or a new sexy top, or maybe you are searching for a housewarming gift for a relative, Boutique Basha is where you want to head,” Dina commented. Recently launched at the boutique is your own Gift Registry! If you are getting married soon, you can create your wedding gift registry at Boutique Basha and they will deliver your list free of charge to your doorstep when it is complete. Stay up to date with Boutique Basha’s future events and new collections, guaranteeing to “wow” you every time!

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Faces of Egypt

Dynamite Alarm Clock

Omar Elsahy Founder of

What is is a unique online marketplace where design is hand selected, affordable, creative and very different. Prior to the concept of, online shoppers either picked their lists from abroad and waited for weeks and unknown customs expenses or were torn between pages of social media websites to uncover interesting design items and inspirations. We’ve brought all that into one place and generated another channel of sales for product owners.

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How is different from other e-commerce websites? What’s unique about is that our product range is not bounded by category, bounded only by one thing: Good Design. Our members are typically surprised that our boutiques exist in Egypt. “We never imagined this stuff was in Egypt!” is a statement we tend to hear a lot around the office from our members. Our members’ buying experience is definitely another edge. When creating,

Simplicity is the ultimate sophistication. | November 2012

Leonardo da Vinci

What is ‘good design’ from Odezy. com’s perspective? Design is a horizontal market cutting across numerous categories. Good design can be found in all sorts of products ranging from furniture to light fixtures, from desks to handbags, luggage to jewelry, art, fashion, food and more. And we’re selling it all on What’s the Philosophy of Odezy. com? We believe that everything and everyone can be inspired by design. Design can be affordable. The customer experience is and will always be our most valuable design.

What’s the greatest motivation or passion that drives you? The challenge of creating something distinctive. Prior to, there was no single shopping destina

tion in the region for design online. Our vision is to become synonymous with ‘good design’ throughout the region. Can you tell us about some of the obstacles you faced while creating Nothing outside of the realm of the typical obstacles of any online business in the region, however, we strive to turn those obstacles into customized strengths via innovative thought processes and lessons learned.

What’s your tip for young entrepreneurs? Entrepreneurs often make the mistake of trying to cover too many subjects at the same time. For example, you’ll see start-ups trying to develop a relatively large range of products/services simultaneously, resulting in sub-contracting and outsourcing, which decreases their control of the quality provided. This is a recipe for failure. My advice? Focus on one thing and become the best at it.

That’s been one of my mantras, focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs

Old Egyptian Coca-Cola Wall Art By Dokan

Deana Shaaban Jewelry Fall’12 Collection

I personally went through the buying cycle dozens of times, just to visit every possible scenario that our members could eventually experience. Simplicity, friendliness, and transparency are the cornerstones, defining the success or failure of the buying experience. We remind ourselves of that fact daily. At, we are creating augmented reality-based mobile applications, personal buying expert assistance, state-of-the-art showrooms to display the items featured online, a social shopping integrated feed, and an inspirational wall. And we’re just getting started... Table Designs

Faces of Egypt

Nada Basta Owner & jewelry maker “Nada Basta Designs”

Nada Basta is a bright face in the world of jewelry. Her passion for handmade arts dates back to her early school years when she used to love everything and anything handmade. She studied economics and political science, French section, for four years then she has started making accessories since 2007 as a hobby. In 2010 she decided to pursue jewelry making professionally, so she attended a jewelry course at the JTC and learned jewelry design, wax carving, gold smith and stones setting. The year 2012 was another leap forward in Nada’s career as she traveled to Florence, Italy to take a jewelry design course at Le Arti Orafe School. You can find Nada Basta Designs at Kriss Salon, El Korba or on facebook group “nada basta designs”

Coins collection

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Everything is possible when you have faith. Nada Basta | November 2012

Faces of Egypt

A bright face in fashion designing

Yasmin Mansour Tell us about yourself, how did you start, and why did you choose fashion? I’m Yasmin Ahmed Mansour, 22 years old, I was born in Egypt but spent my childhood in Qatar, then I returned to Egypt when I was 18 years old to study at the university. I’ve loved fashion since I was 12 years old, and I drew sketches for a long time without being enrolled in any fashion school. When I came to Egypt, I knew about Italian Fashion Academy and it was a good place to start learning the thing I love to do, so besides studying Mass Communication at the university, I studied in the Italian Fashion Academy. I chose fashion because this is the thing I’m fond of, and I love to see things from different perspective and design fashion that pleases many. What’s unique about your dresses and its philosophy? My designs are unique because any woman who wears them will find herself different and glamorous like no one else. Fashion to me is making pieces that makes a woman feel unique and show her beauty. What’s the greatest motivation or passion that drives you to do this profession? My motivation is that I love fashion very much and I want to make something new in the fashion field.

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All women are beautiful, but only few can show their real beauty. Yasmin Mansour

The sketches are for the first collection I made, it was called

“Dark Side of The Moon.”

Can you tell us about some of the obstacles that faced you in your career? As I go deeper into the fashion field, I realize that it’s difficult for some people in the Egyptian society to accept the new fashion trends and they can’t change the way they dress. what are you planning to do this season? I will follow the trend to know the materials needed and will do pieces very glamorous and unique, all in my way. I could do some pieces that suddenly come into my mind and they could be a little bit crazy. For example, I designed before a metal dress which was weird because it was all made of real metal which made it heavy.

People see fashion from their perspective, not my perspective.

Yasmin Mansour

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Faces of Egypt

HanaTawakol & Myriam Makram New faces in the world of Photography By: Caroline Coussa Hana Tawakol and Myriam Makram are two rising names in the world of photography. They are both friends who attended the same school and university. They loved photography which made them attend Fadi Gwanny’s photography classes as a hobby besides their full time jobs. It was then that they discovered they wanted to take photography to a second level of professionalism and make it their part time job. Coming from very rough areas of work, Hana Production Planning Manager and Myriam Business Administration Manager they found a fun refuge in photography. They do studio photography, family shoots including baby shoots which is their field of work, plus modeling, pre-weddings, and bachelorette party shoots. About their work, they commented, “What’s unique about our shoots 56 |

| November 2012

are the new ideas, themes and extreme attention to setup details.” Their greatest motivation comes from people’s feedback and encouragement, which make them overcome the difficulty of having two jobs and affect their social life balance. It’s their love of photography that keeps them motivated to give more. Being females hitting this profession, I quote them saying, “It’s much easier being females when it comes to family and pre-wedding couples’ shoots where mums feel relaxed and depend on us in costumes change and women’s natural touch when it comes to details.” That’s why pictures that never fail to capture their attention are mother and baby shoots and rival siblings who turn to loving angels in front of the camera.

A picture captures a moment and holds it forever. Myriam Makram

It’s the stories I make, not the pictures I take. Hana Tawakol

For more info visit their facebook fanpage: Gwannian Studio Photographers

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Faces of Egypt

Meet the Team of Fashionistas Behind BY: FARAH ASFOUR


ne day I logged into my Facebook account as usual and I was going through the news feed page when I found fashion pictures and fashion news that immediately caught my attention as they looked elegant, cool, trendy, so feminine and stylish. And that was how I knew about the amazing was established on September 1st, 2009, and today it’s the leading online fashion destination in the Middle East and it’s growing in popularity day after day. is an online media covering everything related to fashion on the international, local and Arab levels, in addition to beauty, lifestyle and empowering women in the region. The content is updated daily and it’s available in both English and Arabic. We were lucky to meet’s team on the occasion of its relaunch. Amira Azzouz, 24, is’s Founder and Editor-in-Chief. She studied Telecommunication Engineering at the German University in Cairo. During her fourth year at the university she worked as an editor at an online fashion magazine based in London and during that time she felt that she wanted to build a platform where women can interact, express themselves and become more creative and motivated to live a healthier life. Amira started in turning what she wanted to do into a reality when she founded and launched in September 2009. has been continuously being developed since its launch in order to enhance the reader’s experience. Last month, was relaunched with new design, better navigation and new sections such as Fustany TV and Today I’m Wearing. Fustany TV gives the readers the chance to watch a lot of interesting people in the fashion industry and not only see the glamorous side of fashion but also know what goes on behind the scenes. Like Fustany. com, Fustany TV will focus more on fashion but will still have different segments. In Today I’m Wearing, everyday there are new pictures that women send of what they’re wearing to be published online. Sometimes they are editors-in-chief, designers, stylists, TV presenters, but any ordinary woman can send her picture. Besides fashion and beauty, has sections for travel, recipes, weddings and health and fitness. By the end of this year, will have introduced its own social network where users will be able to have their own profiles and discuss fashion.

the name Fustany (dress in Arabic) “Isochose that people all over the world know that

it’s coming from the Arab world.

Amira Azzouz

A very important target of is to empower women in the Middle East and encourage them to have a healthy life. For this reason, they make awareness campaigns from time to time. Last year, they started a breast cancer campaign, “Bras for a Cause,” which aimed at raising awareness about breast cancer and bridging the gap between fashion designers and breast cancer survivors. The campaign organized three fashion shows; two of them were last year in Beirut and Dubai, and the third was this year in Riyadh. Designers participating in the fashion shows donated one of their pieces to be sold for the cause. Also this year, they created “Teal On,” ovarian cancer awareness campaign, along with CanSurvive, in which they raised awareness through collaborating 58 |

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with different businesses: The Fashion Studio, BLOW Creative Agency, Nola Cupcakes, amuse lifestyle concept store, MO4 Network, Al Sagheer Salons, and Roche. Talking about the challenges that Amira faced when starting, she said, “I started with a very low budget, and I had to work with web developers and get technical experience. It took time to convince international brands with the quality of’s work so that they could trust us and deal with us. Finding the right team was also a challenge. In addition, I had no business plan in the beginning.” Zeina Tawfik, 25, studied Integrated Marketing Communication at Misr International University. She was one of’s regular readers and she got to meet the team when she was one of the winners of “Bras for a Cause.” Shortly after that, she joined the team as Senior Editor and PR Director. When asked about the fashion industry in Egypt now with the large number of emerging fashion designers, she said, “Throughout the past years, fashion in Egypt has started to flourish, yet we still have a long way to confidently say that we do have a fashion industry. There’s a lot of talent out there that goes to waste due to the lack of backup and support systems. At Fustany. com, we aim to shed the light on emerging Middle Eastern talents by promoting them and supporting them to raise their profile. I can hardly count the number of bright talents that have the ability to showcase promising designs. On the other hand, there’s an influx of people who start their lines by copying international brands, they have no idea about mood boards or look books, they don’t know that they have to work ahead of seasons and they think that putting Instagram photos of their products on their Facebook profile makes them a fashion designer!”

being part of a young and dynamic force that’s “I love aiming to leave stylish marks that matter.

Zeina Tawfik

Nada Allam, 21, is the Fashion Features Editor; she writes about fashion trends, designers and new collections. She’s a Political Science student at the American University in Cairo and she’s doing double minor in business and creative writing. Nada always had a passion for both writing and fashion. She always wrote about politics and fashion and stories too. She also wrote articles for magazines. Although she loved fashion so much, she didn’t want to design as she loved to write about fashion and trends. So when she knew needed a fashion editor, she was sure that was exactly what she wanted to do and she was happy about it because she never thought it was possible to pursue such a career in fashion in Egypt. Nada believes that one day Egypt could be a fashion destination if talented designers kept pursuing their dream.

Dalia Hosny, 19, studies Mass Communication at Misr International University. She’s been part of’s team for three years, she’s the Features Editor and Fustany TV Director. She’s also responsible for video shooting and editing’s videos. Dalia pointed out, “In the Middle East, there’s no coverage of fashion events and shows, that’s why we introduced Fustany TV.” About fashion designers in Egypt she said, “We had no independent fashion designers before. Now people are more open to the idea of wearing Egyptian designs and it has become easier for young people to start their own fashion brands.”

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Faces of Egypt

May Heggy Jewellery The Face Behind The Name By: Farah Asfour


’ve known May Heggy for many years, that’s why I’ve been following her collections since she started her jewellery business a couple of years ago. I’ve been always impressed by her exquisite designs, I really loved them and one day I got a pair of very nice earrings from her collection. Believe me when I say that I never wear that pair of earrings without receiving comments on how beautiful it is. We had the advantage of interviewing May Heggy and getting a glimpse of her new collection that will be launched very soon. What did you study at university? I studied Integrated Marketing Communication at the American University in Cairo, I did a minor in psychology and I graduated in 2007. When did you realize you had a passion for jewellery design? I’ve always loved handmade arts since my childhood. I used to buy kids’ jewellery making kits, I loved to make accessories with beads and I also used to make dolls with plastic water bottles.

Do you only depend on your talent when you design jewellery or have you had any professional courses? I believe that both talent and education are impor60 |

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tant, and that’s why in 2007, the same year I graduated from university, I travelled to London and took courses at Central Saint Martins, University of the Arts where many famous fashion designers studied including Alexander McQueen, John Galliano and Stella McCartney. I studied jewellery design there and I learned the techniques of professional drawing and illustration. My mentor was very professional; she worked at Cartier so she had tremendous experience in the field. Was it easy after that to practically apply what you studied in jewellery design? I wouldn’t say it was easy especially that in the field of jewellery design, craftsmanship is very important and

you have to find skillful craftsmen who can turn your design into reality with high quality and attention to detail. What was your next step after studying jewellery design in London? I started my own jewellery line in 2008. At that time, there weren’t so many bazaars as is the case now so I used to reserve tables at exhibitions from time to time but I mainly depended on facebook. Things started to change a bit after I had two interviews, one in a magazine and one on TV, which made Mounaya Gallery in Zamalek see my work. They approached me for displaying my work in the gallery and I designed an exclusive collection for them that was inspired by the Bukhara carpets. I have to say that the advice and experience of the people at Mounaya helped me a lot during my start. Then with time I became more known and my work started to be displayed in more stores. Also some of my designs were displayed and sold at Bloomingdale’s Dubai in 2010. Is all your jewellery handmade? And what material do you use in your designs? Yes, all my jewellery is handmade. I use semi-precious stones, sterling silver, gold plated sterling silver and gold plated brass. Where do you find inspiration for your work? And can you tell us about your new collection? All my past collections were inspired by Islamic art. My new collection, which will be launched very soon, is a Pharaonic inspiration collection. It’s a very colorful collection; I want to cheer girls and women up and boost their mood. What are your favorite jewellery brands? And what do you like about them?

My favorite jewellery brand is Van Cleef and Arpels because each of their pieces is a true piece of art. I also adore the Indian inspired Isharya jewellery; it’s a mix or art and culture and amazing craftsmanship. How does your work as a jewellery designer affect you personally? To me, my work is a form of self-development. It helps me discover my passion and grow in many aspects. My work not only reflects me but also affects me. When I design, the commercial factor is not the only thing I think about. When I design, I get a chance to express myself and my artistic talents and that’s why in the meantime, I don’t mass produce. What are your professional ambitions for the future? I wish that one day my jewellery becomes one of the means for promoting our culture and creating interest in it.

May Heggy Jewellery is available at: Mounaya Gallery, Zamalek; Al Sagheer Beauty Salon, Zamalek; Kaf Fatma, Maadi and on facebook: May Heggy

To me, my work is a form of self-development. It helps me discover my passion and grow in many aspects. My work not only reflects me but also affects me. May Heggy

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Faces of Egypt Han

d m a d e h o m e a c c e s s or


“Bedaya” store By Siblings Kiko & Therese Ananian What’s the greatest motivation you had for starting bedaya? One day in university I had a research assignment and i decided to do research about disabilities in Egypt. The greatest shock I got was realizing that approximately 10% of the Egyptian population is disabled. However, we rarely see people with disabilities with their families except the disabled beggars in the streets. This was a great motivation to actually tell people with disabilities that they exist because many of them are hidden by their parents in their houses. Second motivation was having a disabled brother Kiko Ananian, who suffered a lot from the treatments in the different schools he attended, the way people look at him when we used to go out to the movies and also the fact that he finished school and attended Trelors college in England specialized for his disability. Although the country states that 5% of the employees of any company must be disabled, my brother used to work in a place for this reason and received his money while

sitting at home doing nothing. Companies just obey rules not believing in any ability he might have. kiko and i studied art, so we decided to create this small project to encourage all handmade artists around us, disabled or non disabled. Other than me and Kiko, our team consists of Mona Rizkallah, Mariam Wahba, Christiane Azer, and our parents Gerard and Marianne. We work as a team and we cannot work one without the other. We also invite groups of disabled people from associations like “Ard El Hobb” to make some art projects in our studio every now and then. We aim at making some of them work with us in the studio as part timers, and we wish to make our studio a small school of arts one day. what were the obstacles you faced while doing your project? The biggest obstacle we face is the fact that people in Egypt still don’t really know the quality of handmade arts. People prefer to consume mass production than

“ Kiko Ananian

Disability is my ability.

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handmade. The second biggest problem i see in our society that affects us is the fact that people were not taught to see disabled people around, so one day when my brother and i were sitting in the shop, a woman got scared and left the shop when she saw my brother, although she was amazed by our work before she actually saw him. Also our shop is small so not so many people visit it unless we add flashy things on the door. What’s your philosophy and what are you trying to present differently in your field? I am an Art Vision graduate from the American University in Cairo, and what I liked the most is the fact that art shouldn’t always be perfect and realistic, but the most important thing is to have a concept to your art piece, express a feeling through lines and colors and also deliver a certain message to the society. This is our philosophy; the cushions and table cloths we make are not like any you see in other shops. Ours are

imperfect, but they hold so many expressions, stories and effort that the buyer would never imagine. We are trying to make people understand the true essence of handmade arts. What kept you going and not lose hope? What keeps us all going is wanting to make a change in the mentality of our society, even if we don’t make the same amount of money that any of the team members can make working somewhere else. We aim at delivering our art and integrating people with disabilities in our society. Seeing the problem in front of us daily makes us never lose hope to improve. Who inspires you? My brother is always inspired by Nick Vujicic, a man with no limbs, author of “Life Without Limits.” I am inspired by many artists like Mark Chaggal, Pablo Picasso, Henri Matisse, Salvador Dali and Antoni Gaudi.

Everybody is able to do something better than the others, everyone has a certain disability, so regardless your disability, know that you are still able. Therese Ananian

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Faces of Egypt

Diana D. Koussa

Interior Designer

How did you start and why did you choose interiors? I’ve always had this passion for arts and interior design; drawing was my comfort zone when I was little. I’ve chosen interiors since it’s a form of art, a form of life that not only reflects beauty but also responds to the human needs. To pursue this passion, I got my bachelor’s degree at the Faculty of Fine Arts, interior design department. Then I couldn’t stop here, as I knew there was more to discover and learn, I flew to Italy and got my master’s degree in interior design in Florence where I did my first exhibition of some interior and furniture projects. During my master’s vacation in Egypt, I worked at some offices, and had another exhibition of my paintings. After coming back to Egypt, I started turning my dream into reality and became a freelance interior designer. What’s the greatest motivation and the biggest obstacle? My greatest motivation is to turn a space into an effective setting that is comfortable, meaningful, beautiful and easy to connect with. Making my clients happy and seeing how the place is like in their eyes is inspirational for me. As for the biggest obstacle, as an artist I really don’t believe in obstacles, I believe in freedom and challenge, and each block is unique in its design and can be reformed and renewed. That’s the thing about interior design; it has the power to transform obstacles into a creative piece of art! 64 |

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What’s your philosophy and what are you trying to present differently in your field? My philosophy is that creativity has no boundaries; anything can be achieved through sincere work and great imagination. I always want to present new ideas and unique designs that serve the human needs and to actually transform beauty into something visible, something touched and felt. That’s why I always say that “interior design is a form of life.”

Loving what you do is the driven force to success.

Diana D. Koussa

Editorial Features

A Culinary Tour of A Lifetime @

Aqua e Luce At the Fairmont Heliopolis & Towers


here has been a renaissance at Fairmont Heliopolis & Towers. Aqua e Luce has been reborn with a new identity. Though Aqua e Luce’s 24-hours a day operation for buffet breakfast, buffet lunch and dinner is still in place, it is a very different all-day restaurant now. Maybe it seems difficult for the Aqua e Luce to compete with the excellence of Fairmont Heliopolis & Towers’ Raj, Leonardo, Noble House, Lan Tania, Maria’s and 10 other ‘eateries,’ but a determined diner who reaches Aqua e Luce after gliding through the spectacular lobby, feels that the trip was worthwhile. “My task is to bring change and with Aqua e Luce that meant creating a positive identity. We have given the restaurant a style and personality, which I think it lacked before,” said Alistair Carter, the recently arrived Executive Chef. “Now our menu is far more defined, fresh, light and easy on the digestion. The cuisine is not just Mediterranean but ‘French Mediterranean,’ in particular the cuisine of Provencal and Côte d’Azur,” he added. Niçoise cuisine is simple… but perfect, born on the coast by Nice where fruits, vegetables and flowers don’t just grow, but unfurl in the sun, kissed by Mediterranean breezes. The highest quality fruits, vegetables, salad, fish and meat are lightly touched with herbs and olive oil – why mess with what nature has already perfected? This is the essence of the new cuisine at Aqua e Luce. The lunchtime buffet displays the ‘light touch.’ Alistair said, “It’s simple cooking and all about fresh produce with a lightness of touch to the dishes, fresh, healthy and appetizing; easy on the eye and the digestion. But in the evening the à la carte menu holds centre stage. All the dishes are displayed in a classic large format, hardbacked menu and seafood makes a big splash on this à la carte selection. We may be at the other end of the Mediterranean to France, but we are lucky in that we can source some of the same fish. We have a huge variety of fish, including some that can be found nowhere else in Cairo.” Alistair has also added a spit roast rotisserie, the ‘low tech’ version of which first appeared in French kitchens back in the 15th Century, and is another delightful indication of the ‘traditional’ feel to Aqua e Luce. The Chef said, “This is a great way of cooking as it is slow and develops an amazing flavor. We will be cooking whole chicken, beef rib eye and veal loin.” The rotisserie is another innovation which adds to the mouth-watering meat cuisine at the restaurant. Aqua e Luce has come a long way these past months. It may be the last restaurant you reach as you walk through the capacious lobby at Fairmont Heliopolis & Towers, but it is a long way from being the least. Take those few extra steps, you will not be disappointed.

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*All prices are subjected to change

Fatboy Avenue Bean Bag (Lime Green) by Fatboy available on for EGP 1,782

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Grandezza Artificial Leather & Linen Brown Couch by Kare available on for EGP 17,900

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Editorial Features

Dubai:Where Luxury & Adventure Meet


teeped in culture and with some of the best adventure activities in the Middle East, Dubai is fast becoming a destination of choice for the Egyptian flyer. Whatever you’re looking for, from shopping to world famous monuments, Dubai has it all.

Shop till you drop! The Dubai Mall located in the heart of Dubai, is the world’s largest shopping and entertainment destination, you will find everything under one roof. Considered a fashion hot spot in the region, the mall offers a number of extravagant attractions including the Gold Souk and Fashion Avenue, which is a haven for haute couture addicts. The mall has attractions for all the family including the Dubai Aquarium and Underwater Zoo and the Middle East’s first edutainment centre, KidZania. There is even something for the thrill seekers, with the mall housing SEGA Republic; a 76,000 sq ft high- adrenaline indoor theme park in addition to an Olympic-sized ice rink.

Epic Landmarks! Described as both a ‘Vertical City’ and a ‘Living Wonder,’ Burj Khalifa is the world’s tallest building and is known for its record breaking firsts,including the world’s highest swimming pool located on level 76 and the world’s highest restaurant Atmosphere. Visiting the Observation Deck on level 124 is an unforgettable experience, with breathtaking panoramic views. In addition to its vast residential and office spaces, Burj Khalifa is also home to the Armani Hotel Dubai, one of the county’s most luxurious hotels, it offers a host of fine dining experiences in addition to the world’s first indoor Armani spa.

Adrenaline Rush! Dubai’s Wild Wadi Waterpark offers the perfect combination of adventure and water fun. Offering 30 exhilarating rides, 13 of which are interconnected so that you can continue to enjoy your adrenaline rush without ever leaving the water. Wild Wadi Waterpark offers the perfect adventure for the whole family. From hair raising slides such as the Master Blasters; a group of eight gravity defying aquatic roller coaster, to the flow riders, which offer ultimate surfing experience which offers waves that are great for body boarding as well as surfing. Relax and take in the sun on the leisurely 360m long lazy river, Juha’s Journey ride.

How to Get There? Despite the common perception that Dubai is an expensive holiday destination, the influx of low-cost carriers makes Dubai an affordable city for Egyptians. Offering high quality services at affordable prices, flydubai is unique in its offering. Unlike other airlines, flydubai allows you to pay only for the extra additions you choose, putting you in control of the fares. Flying from Alexandria’s Borg El Arab airport daily, flydubai has a great team of friendly staff and one of the best in-flight entertainment systems, with 800 hours of non-stop entertainment featuring more than 190 movies, 150 TV programs and 300 music albums, and offering more Hollywood movies than any other airline, plus the best in Bollywood, Russian and Arabic cinema. With return fares to Dubai starting at less than 2000EGP, flydubai makes travel to the UAE more affordable. For more information and booking, visit

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Barocco Interior Designs Everything old is new again when it comes to pattern Our favorite 2012 trend is COLORS BY: Amira A. Samie

Glamour is part of it, but glamour is not the essence.

Colors are the essence: Versatile neutrals are still here but dressed up with a pop of color. I see saturated color for fall and winter but a less bright, fuller bodied color instead. A more sophisticated approach to color with warmth and depth. 2012’s color is Tangerine Tango, but also there are a wide range of Colors Trend 2012. Materials: Another trend for Fall 2012 is leather; never underestimate the elegant durability of leather. Leather is a major force in the industry for its performance and it’s luxurious and it can accommodate any lifestyle. Fabrics are soft, soft, soft, trending texture are simply luxurious, from the highly woven velour’s and velvets to ultra suede. The style is lounge comfort to create chic seating. You don’t sit on the sofas you sit in them. Lighting: Current trends in lighting continue to develop on a theme of bright visible cords and exposed bulbs. In fact, bulbs have evolved to become the centerpiece of many pendants and lamps. Clustering is another theme, which continues to gain attraction, either with a collection of exposed bulbs or pendants. More elaborative decorative lighting such as chandeliers have had to adapt to lower ceilings and smaller spaces, but still ooze style and sparkle in the right setting.

Flooring: For 2012 the trend in flooring, more specifically floorboards - is definitely for light tones, with grey oaks and antique lime-washed whites leading the way. In terms of the board, dimensions go for long and wide. Wallpaper is ever so hot right now. It’s an amazingly easy way to add another dimension to a space. With so many patterns and colors available, it’s an almost foolproof way to inject your style into the room. 2012 marks the return of sectional sofas. Sectional seating creates a warm, inviting space for your family and friends.

underestimate “theNever elegant durability of leather ”

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Top Color Palettes For This Fall!



Deep Indigo of Hague Blue Zara Home

missoni runway 2012 TIBI

Zara Home

Zara Home

MAC Cult of Cherry Illegal Purple

Zara Home

adriana castro


farrow and ball

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Dwellings and decor tumblr


benjamin moore

modern bedroom

Muted Olive with Smokey Violet




zara home



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In Search of Glamour Around The World

Louis Vuitton

Paris, France High Fashion is an acclaimed and luxurious French tradition whose fame has survived the ages and which has never lost its splendour. Paris holds two important fashion weeks in February and September to display clothing for fall/winter and spring/summer collections. There are three major types of French clothing sold worldwide: prêtà-porter (“ready to wear”), French lingerie and haute couture. The French have a very different approach to their clothing purchases. Rarely do the French buy items on sale. In addition, the French consider their clothing, jewelry and handbags to be investment pieces to pass on to the next generation. Rather than stuff their closets with halfpriced items that are cheaply made, the French purchase a few pieces of clothing that are more expensive but will last for decades instead of one season only. French Fashion Designers: Christian Lacroix, Jean Paul Gaultier, Gabrielle “Coco” Bonheur Chanel, Christian Dior, Christian Louboutin, Hubert de Givenchy, Louis Vuitton, Yves Saint Laurent and Pierre Cardin. 72 |

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Jean Paul Gaultier

Galeries Lafayette

Roberto Cavalli

Galleria Vittorio Emanuele II Emilio Pucci

Milan, Italy Italy is a nation that cherishes outward appearances. Elegance is in the Italian blood, and most Italians would unhesitatingly give up comfort in order to achieve it. Fashion is almost a national passion, and to see the latest trends one need only glance around the various piazzas, restaurants and streets. The Italian people pride themselves on looking their best by wearing quality garments that boost the wearer’s best attributes. Life in Italy writer Damyanti Gosh states, “Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes besides.” Italian Fashion Designers: Gianni and Donatella Versace, Guccio Gucci, Giorgio Armani, Luciano Benetton, Emilio Pucci, Domenico Dolce and Stefano Gabbana, Miuccia Prada, Valentino, Edoardo and Adele Fendi, Gianfranco Ferré, Salvatore Ferragamo, Franco Moschino and Roberto Cavalli. >>

Dolce & Gabbana

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Burberry Alexander McQueen

London, The UK One of Britain’s greatest cultural achievements of the late 20th century was the establishment of British designer fashion. In the past few decades, London’s fashion industry has grown to rival fashion stalwarts like Milan and Paris. London boasts several major fashion galas and conventions each year, and London Fashion Week is a highlight of the global fashion calendar. These events play an important role in setting the fashion trends for the forthcoming seasons, and are symbolic of how much influence London has on the entire world’s fashion trends. This year, London has retained its title as the most fashionable capital in the world for the second consecutive year, thanks to a winning combination of the Duchess of Cambridge and the 2012 Olympic Games. British Fashion Designers: Thomas Burberry, Stella McCartney, Alexander McQueen, John Galliano and Hussein Chalayan. 74 |

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Hussein Chalayan

Michael Kors

Reem Acra

Beirut, Lebanon Lebanon is Middle East’s daring fashion capital. From the ateliers of Beirut to the catwalks of Paris and New York and on to the red carpets of Hollywood, whether it’s the Oscars or the Cannes Film Festival, Lebanese fashion designers have been taking the haute couture industry by storm, bringing glamour, elegance, sophistication and style to world celebrities. The Lebanese have a long and rich tradition in embroidery, fashion design and dressmaking. Even today, the old neighborhoods of Beirut are still abundant with textile shops that cater to the numerous tailors and ready-to-wear clothing stores of local designers. Along with Paris, London and New York, Beirut can be considered a haute couture capital. The Lebanese have a reputation for being among the most fashion-conscious people in the Middle East. Lebanese women spend a lot of time and money on their makeup, hair style and accessories. They’ll wear dressed-to-kill attire even on the most casual occasion. Lebanese Fashion Designers: Zuhair Murad, Elie Saab, Georges Hobeika, Basil Soda, Georges Chakra, Robert Abi Nader, Tony Ward, Reem Acra, Tony Yaacoub and Rami Kadi.

Rami Kadi

Elie Saab

New York, The US New York City is the fashion capital of the United States where two important fashion weeks are held in February and September. The first New York Fashion Week (which was then called “Press Week”) was the world’s first ever organized fashion week. Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion. The core of the fashion industry in New York is Manhattan’s Garment District, where the majority of the city’s major fashion labels operate showrooms and execute the fashion process from design and production to wholesaling. Practicality is the keyword of American fashion style. While Europeans dress for appearance and the sake of being elegant, Americans dress a lot more for comfort. Watching the runways of designers from the US is a very different experience, as American designers tend towards more wearable fashion, while European fashion is often high couture, but not very wearable. American Fashion Designers: Ralph Lauren, Michael Kors, Donna Karan, Thomas Jacob Hilfiger, Zac Posen, Marc Jacobs, Tory Burch, Calvin Klein, Liz Caliborne and Vera Wang.


Tory Burch

Fifth Avenue

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* Check with your doctor before taking any medication

Do you have any selfhelp suggestions to try to heal disc problems? Given time and the right conditions, a ruptured disc can heal itself. Ongoing maintenance can reduce the risk of disc problems in the future. Be guided by your doctor and here are some general suggestions: Try not to sit still for long periods of time; avoid lifting heavy objects; remember that movements such as bending and twisting (especially at the same time) can increase pressure on your damaged disc; work on increasing your abdominal strength (strong stomach muscles help to support the back); pay attention to posture while sitting, standing and walking; flexibility exercises, performed regularly, can improve mobility and help reduce muscle tension and back pain; include a gentle program of back-strengthening exercises; yoga is recommended by some practitioners as an excellent form of strengthening and stretching for people with back problems.

What’s the difference between a cold and the flu? A cold, also called the common cold, and the flu, or influenza, are

both infections of the respiratory system. Both colds and influenza are caused by a variety of different viruses. In addition, the symptoms of both cold and flu include a fever, cough, congestion, headaches, fatigue, and body aches. The similarities in symptoms make it difficult to distinguish one form the other.

What can I do if I have nosebleeds during pregnancy? Nosebleeds and nasal stuffiness are common during pregnancy. They are caused by the increased amount of blood in your body and hormones acting on the tissues of your nose.Blow your nose gently, drink fluids and use a cool mist humidifier. To stop a nosebleed, squeeze your nose between your thumb and forefinger for a few minutes. Call a doctor if nosebleeds are frequent and do not stop after a few minutes.

I’ve been having a pain all over my body for several months; what could be the cause of that? You might be suffering from fibromyalgia; it is a common syndrome in which a person has long-term, body-wide pain and tenderness in

the joints, muscles, tendons, and other soft tissues. Its cause is unknown. Fibromyalgia symptoms include deep muscle pain, fatigue, sleeplessness, and painful trigger points. Most people with fibromyalgia experience widespread pain in their back, neck, arms, and legs. Other symptoms of fibromyalgia can include anxiety, depression, sleep disturbances, difficulty in concentration, headaches, irritable bowel syndrome, restless leg syndrome, and jaw pain. We recommend you consult your doctor.

Is it true that reading in dim light could damage the eyes? According to Richard Gans, an ophthalmologist with the Cleveland Clinic Cole Eye Institute, dim light might make it difficult for the eyes to focus, which can cause short-term eye fatigue but there is no scientific evidence that reading in the dark does any long-term harm to the eyes. visual work, such as reading in insufficient light, can lead to short-term drying of eyes. This is uncomfortable, but it doesn’t damage the structure or function of the eyes. You can use over-the-counter lubricating drops if dry eyes are a problem.


11Fashion Kill ers YES, fashion can kill you! Sometimes being fashionable and looking at your best might come at a price higher than the price you pay while doing shopping. However, this doesn’t mean you can’t be a fashionista. You can always follow fashion trends while keeping in mind that “too much of anything is bad.”

High heels: A study published in the “Journal of Applied Physiology” revealed that women who habitually wear high heels are at risk for permanent physiological damage to their knees, hips, back and tendons. That’s because high heels force the wearer to place all of her body weight on the ball of the foot, compromising stability. This, in turn, makes her compensate for the instability by pushing her knees and hips forward and arching her back, an unnatural posture. Moreover, that changed gait remains even when the heel wearer removes her shoes.


Skinny jeans: Not just girls, boys too get harmed from skinny jeans. Skinny jeans seem good but several doctors have remarked its severe effects to one’s health. The effects of skinny jeans change from minor bacterial infections to leg numbness. Numerous troubles like nerve compression abdominal discomfort, back pain, heartburn, digestion problems or heartburn, twisted testicles, CURRENT low sperm count, bladder weakness, and urinary infections are ELIOTT also induced by skinny jeans.

Anorexia: Fashion magazine images influence girls in their view of the ideal weight and perfect body. Thin or ultra-thin models are for some girls a trigger or a factor in developing anorexia. With fashion magazines, ads, events, all of those thin models, and clothing that looks best on a size zero, what that does is set a standard of what is socially desirable and prestigious that is likely to have a powerful influence on social norms

Acrylic nails: While some women may turn to acrylic nails to cover brittle nails that break frequently, this trend does not come without risks. When an acrylic nail is applied to the natural nail surface, minor trauma to the acrylic nail can cause separation of the nail from its nail bed. Acrylic nails allow bacteria and fungus to enter the nail area, which can lead to infection. 78 |

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Accessories containing nickel: Hypersensitivity to the nickel in jewellery can cause a chronic itchy, redskin reaction. This is an allergic response commonly referred to as nickel dermatitis or contact dermatitis. While dermatologists can offer treatments to manage this allergy, these treatments are only typically effective for a PAMELA LOVE short time.


The ears are the most common piercing site. Other sites include the mouth and tongue, nose, eyebrow, navel, and genital area. Common problems that develop from body piercing include: Infection of the site of piercing, splitting or tearing of the skin which may cause the formation of scar tissue, allergies to a metal, or damage to underlying blood vessels or nerves. If a sterile technique Swarovski Crystal Stones is not used, there is a chance of spreading many potentially life-threatening diseases such as hepatitis B, hepatitis C, tuberculosis, syphilis, and HIV.

Flip flops: The problem with flip flops is that the only thing that makes flip flops hold on your feet is the thong and that means you have to grip the shoe when you walk. This affects your gait and puts additional strain on your muscles. Besides, when you wear flip flops you tend to strike the ground with less force than when you wear any other shoes. This makes you take shorter steps resulting in lower leg pain and even development of heel spurs (little bony growths on the heel) and plantar strain. Rain


Heavy earrings: Large, dramatic earrings may make a statement, but they can also take a toll on your earlobes. Excessive use can make your earlobe tissue expand and your piercing larger. Worse, the weight of earrings can actually tear the lobe.

Tight ties:


Tight ties can cut off circulation to the head causing blurry vision, headaches and tingly ears. They can also limit neck movement and increase muscle tension in the back and shoulders. Furthermore, since ties aren’t washed as frequently as other clothing, they may be laden with disease-causing germs.

Tattoo: Tattoo dyes can cause allergic skin reactions, such as an itchy rash at the tattoo site. A skin infection, which might cause redness, swelling, pain and a pus-like drainage, is possible after tattooing. Sometimes bumps called granulomas form around tattoo ink. Tattooing can also lead to keloids; raised areas caused by an overgrowth of scar tissue. If the equipment used to create your tattoo is contaminated, you can contract various bloodborne diseases including tetanus, hepatitis B and hepatitis C.

Large heavy bags: Carrying a bag that exceeds 2.5 kilos can create back and neck pain since it SOPHIE places a significant strain on the shoulders and neck. HULME


Women Silent Killers! They work silently & end up deadly!


any diseases are silent killers in that they are silent (no symptoms or only vague symptoms), and that they are deadly. There are a number of diseases that are known as “silent killers” because they gradually consume you without causing any serious symptoms in the early stages. Regular medical checkups and early diagnosis of unexplained or vague symptoms can save your life. Here are the top killer diseases and how you can recognize the symptoms.

Hepatitis Hepatitis is an inflammation of the liver, and it’s the number one cause of liver cancer. Hepatitis may be caused by viruses, alcohol, obesity, drug overdoses and even over-the-counter acetaminophen. There are three types of hepatitis: Hepatitis A is transmitted through contaminated food, water or shellfish, and this type will show up quickly. Hepatitis B and C are sexually transmitted, or passed on through infected blood transfusions or needles, or from mother to child during pregnancy. Symptoms of Hepatitis: Signs of hepatitis include fatigue, muscle aches, pale stools and dark urine and jaundice (yellowing of the skin and eyes). The discoloration in urine, stool and skin occurs because the liver is no longer functioning properly. More than 150 million people around the world have hepatitis.

Diabetes Diabetes is widely regarded as a killer in Egypt with international high levels. Diabetes is one of the top 10 killers, mainly from diabetic heart disease. And undiagnosed diabetes is one of the most common undiagnosed diseases, because of the subtle and vague problems that are typical symptoms of diabetes. Diabetes doesn’t kill you suddenly, but high blood sugars gradually damage all the blood vessels throughout the body, sometimes for years before you get diagnosed. Diabetes is also associated with the other silent killers of hypertension and high cholesterol.

Osteoporosis Osteoporosis is a major risk for the elderly, particularly women, because osteoporosis kills and debilitates from hip fractures or femur fractures resulting from falls. Younger and middle aged women should be particularly concerned about avoiding and getting tested for low bone mass (bone thinning) that leads to osteoporosis. One common form of diagnostic test for osteoporosis is a heel ultrasound test of bone density.

A woman’s health is her capital.

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Harriet Beecher Stowe

Colon Cancer

Uterine Cancer Uterine cancer is the top cancer of the reproductive system. Symptoms of Uterine Cancer: Abnormal vaginal bleeding is the most common symptom of uterine cancer. This may include heavy menstrual periods, spotting or bleeding in between periods or any bleeding after menopause. In addition to the previous symptoms, any fever, increased body hair growth, deepened voice, weight gain or loss or new acne are signs. You should call your doctor if you have any of these abnormalities. Most are easily treatable and aren’t likely to be cancer, but you must tell your doctor what’s happening to you. When you describe your symptoms, your doctor should do a history and physical exam, a pelvic exam, a pap smear, a tissue sample endometrial biopsy. Your doctor may also order an ultrasound scan to look inside your pelvic area. The National Cancer Institute estimated that there were 42,000 cases of the disease in 2009.

Colon cancer is one of the top five malpractice diseases. Misdiagnosis of colon cancer can occur, and the prognosis for a late discovery of colon cancer can be poor. Undiagnosed colon cancer is also often a “silent killer” because the pain is often a late symptom rather than an early symptom. Some people assume it can’t be cancer without pain. Colon cancer also sometimes catches people because they fail to undergo medical tests, sometimes even when prescribed by a doctor. Patients often perceive tests such as stool tests, or other tests for colon cancer as painful or embarrassing. Hence, many cases of colon cancer are discovered late with a poorer prognosis.

Ovarian Cancer Women diagnosed in the earliest stages of ovarian cancer have a 5-year survival rate of 93% according to the American Cancer Society. Still, only about 20% of ovarian cancers are found before tumor growth has spread beyond the ovaries. Symptoms of Ovarian Cancer: If you experience bloating, belly and pelvic pain and difficulty eating for more than two weeks, tell a doctor. Routine screening has not been recommended by any professional society, so you must be vigilant for symptoms. A history of ovarian cancer or a strong history of breast cancer in your family puts you at higher risk. This cancer had the worst survival rate.

High Cholesterol High cholesterol is reasonably well known as a killer. Having high cholesterol is a major risk factor for heart disease. High cholesterol is also “silent” because it usually does not cause any significant noticeable symptoms. Regular medical checkups are critical to avoid the pitfalls and complications of high cholesterol.

Obstructive Sleep Apnea Insomnia can kill you? Sounds ridiculous. However, insomnia is often a symptom of sleep apnea, where a person actually stops breathing for a period of time during sleep. The most common kind is obstructive sleep apnea where the throat becomes obstructed during sleep, such as if a person is overweight. It still doesn’t sound serious, but it is. Sleep apnea can be a major cause of undiagnosed hypertension.

It is health that is real wealth and not pieces of gold and silver. Gandhi

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Your BFF; Best of Fashionable Food! By: Natascia Paolucci

Ever since people have been trying to fit into clothes, diets have been designed to help them succeed. The more trendy the outfit, the more trendy the meal plan. The thing is, like most of our fashion decisions, we tend to discover their drawbacks (like high perms and moonboots) only after we are over it. Here is a combination of the most fashionable diets, along with their pros and cons. 1)Weight Watchers: Is a very complete program that depends on raising awareness and educating members with intuition on healthy lifestyle. It involves group meetings, exercise, and meal plans based on points. You can attend meetings in person or get an online membership, both of which involve a support network and considerable fees. The minus: The rule is to weigh every week, which The plus: The best ally of the program is precisely is not necessarily the right measurement unit for your the availability of allies. Indeed, when motivation weight loss or fitness goals, especially when you want lacks and when subsiding to compulsion is a risk, beto slim down, which can involve building muscle mass. ing able to rely on an enThe cost of the program may also present an issue tire community of dieters for some. Additionally, Weight Watchers is not as can be helpful. In terms structured as other diets. It won’t, for instance, lay out of principles, the program a menu for you with exact food items and portions, stresses the importance of which is a problem for beginners or people with a ten- choosing the right ingredidency to make excuses. The education involved in the ents and portion control. program provides a good outline for choosing healthy People who join tend to options, but it’s up to you to make the right decisions, lose weight at a steady rate, and determination is not everyone’s strong suit. Be- which is much healthier sides, the point system can make calculations tedious. than some other diets, and makes them more likely to keep the pounds off.

2)Atkins Diet: Is based on a substitution method. Indeed, the idea is to replace carb rich meals by a highprotein, low-carb diet based on the idea that carbohydrates easily lead to weight gain, and so they should be consumed less. The Atkins diet is highly popular because it often leads to significant results quickly. It does not, however, give clear exercise instructions. The minus: First, losing weight fast does not nec- The plus: The results are there and the diet is very essarily mean losing it for long. Indeed, studies have effective at helping people lose weight quickly, given shown that slower and more progressive weight loss that you follow reduces the risk of weight regain. Second, the focus the program coron protein can lead to an excessive consumption of rectly and prefat or cholesterol rich foods, which is unhealthy and cisely. You’re also even dangerous for the cardiovascular system. Last allowed to eat a but not least, the long-term effects of the Atkins diet lot of protein, are questionable, and research has shown that many which lowers the people have not been able to stick to it. People on the feelings of hundiet have also reported having low energy levels and ger for longer petrouble focusing. riods of time. 82 |

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3) Mediterranean Diet: My personal favorite and probably the oldest program. It has also been approved by the American Heart Association, because it uses traditional Mediterranean-style cooking to foster a hearthealthy diet utilizing fresh ingredients. This diet focuses on what you can eat, rather than what you can’t. Staples include lots of fruits, vegetables, nuts, whole grains, seeds, legumes, seafood, and olive oil. The diet also stresses the importance of healthy fats and portion control. But there again, no specifics on exercising. The minus: The issue comes from the very advan- The plus: Unlike many popular diets, the Meditertage of not being restrictive. Indeed, without guid- ranean diet is widely approved by physicians and has ance, it may be difficult for beginners to find out what been shown to be very good for your heart. Research they should or should not eat and especially in what has suggested that it lowers the risk of heart disease quantity. This means that requesting professional help and cancer, which is probably due to the abundance of may be necessary at some point. Last but not least, monounsaturated fat as opposed to unhealthy fat. The the ingredients involved in the diet also tend to be ex- Mediterranean diet also contains lots of antioxidants pensive since you must buy fresh high quality foods and omega-3 fatty acids, which help fight disease. as staple.

4)Zone Diet: The most technical and yet a sensible idea from a logical standpoint. The Zone diet stresses a balance of carbs, protein, and fat, which are said to keep your body in balance. Your daily calorie intake should be 30% from protein, 30% from fat, and 40% from carbs. This is supposed to rework your metabolism thus leads to weight loss. The minus: It is fairly demanding The plus: Because of the focus on lean proin terms of calculations. Indeed, in tein and healthy fat, the Zone diet is thought addition to counting calories, dietto be less harmful to your health than the high ers must take percentages of the protein diets. Also, it involves eating five small three categories on everyone of meals per day, which keeps your blood sugar their five meals a day. Also accordlevels in check, your apetite under control ing to the American Heart Assoand your metabolism high. It also highlights ciation, it doesn’t contain enough the importance of exercise and drinking lots nutrients or fiber, and still contains of water, which are absolute essentials that are too much protein. missed in most other programs.

Now, there is no guideline to choosing the best diet. Everything depends on your objectives, the time and effort you are willing to put into it, your environment and your preferences. This being said, The best advisor remains common sense and you should always keep in sight that life should not reduce to thinking about your weight, that being healthy is a priority and that goals do not always justify the means. Be reasonable, does eating only blue food or stealing your kid’s baby food sound like a smart life changing decision?

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Why Eat This? Green beans… The nourishing, crunchy bite! • Fresh green beans are very low in calories (31 kcal per 100g) and contain no saturated fat. • They are a very rich source of dietary fiber (9% per100g) which acts as a bulk laxative that helps to protect the mucous membrane of the colon by decreasing its exposure time to toxic substances as well as by binding to cancer-causing chemicals in the colon. Adequate amount of fiber also reduces blood cholesterol. • Green beans contain excellent levels of vitamin A, and flavonoid polyphenolic antioxidants in good amounts. These compounds act as protective scavengers against aging and many disease processes.

Super Food...

Pomegranates the red bomb! • Pomegranates offer very high antioxidant activity. Research shows that drinking pomegranate juice helps with lowering the risk for hardening of the arteries and atherosclerosis. • Pomegranate seeds are full of B vitamins, potassium, and folic acid. They’re a great vegan source of iron. A 2006 study found that pomegranate’s anti-inflammatory properties may help protect from cancer, and studies have found that it helps prevent and fight cardiovascular disease. • The fruit is a good source of antioxidant vitamin C, provides about 17% per 100 g of daily requirement. Consumption of vitamin C helps 84 |

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the body develop resistance against infectious agents by boosting immunity. • It is a rich source of dietary fibers, providing about 4g per 100g, which aid in smooth digestive and bowel movements. • Regular inclusion of fruits in the diets boosts immunity, improves circulation, and offers protection from cancers. • Pomegranate oil is great for your hair, cuticles, and nails. • 100g of pomegranates provides 83 calories. It contains no cholesterol or saturated fats. • Regular consumption of pomegranate has been found to be effective against prostate cancer, diabetes, and lymphoma.

• Beans are a good source of folates and vitamin B12, essential components of DNA synthesis and cell division. Good folate diet when given during preconception periods and during pregnancy prevents neural-tube defects among the offspring. • Beans contain good amounts of vitaminB6 and vitamin C. Consumption of foods rich in vitamin C helps the body develop resistance against infectious agents and scavenge harmful oxygen-free radicals. • Buying Tip: Raw fresh green beans should be tender, long, stiff, flexible and give snap sound when broken. Avoid limp or overly matured beans with tough skin.

5 Word Answer

What are the worst foods for cold and flu?

Fried foods, sugary foods, dairy products, salty foods and junk foods

Beat carbohydrates craving during winter! People crave carbohydrates in winter because at this time of the year the brain chemical serotonin that regulates appetite falls to its lowest levels. A good way to boost brain serotonin is by eating sugary or starchy foods, which causes insulin to be secreted. The secretion of insulin drives down our blood sugar, making us hungry Food for more sugary and starchy foods. To solve this, breakfast is important. Avoid white, sugary cereal or pastries that offer short bursts of energy, but don’t contain protein, fiber, vitamins and minerals in adequate quantities. Go for complex carbohydrates and protein, vitamins and minerals.




Are You Feeding Your Stomach Or Your Feelings By: Noura Hassaballa


It’s Monday morning, you are at work and you just had a fight over the phone with your boyfriend or simply with a silly coworker who is always trying to pinpoint any work flaws you make!!! Next thing you do is go to the nearest vending machine to buy a chocolate bar or a bag of chips seeking comfort… Afterwards you go home and the first thing you do is head to the freezer for ice cream and start indulging yourself with that whole pint!!! Are you feeding your hunger or your emotions? Emotional eating is when people use food as a way to deal with their feelings instead of satisfying their hunger. We’ve all been there, finishing a whole bag of chips out of boredom or downing cookie after cookie while cramming for a big test. We don’t always eat simply to satisfy hunger. We also turn to food for comfort, stress relief, or as a reward. Unfortunately, emotional eating doesn’t fix emotional problems. It usually makes you feel worse. Afterward, not only does the original emotional issue remain, but you also feel guilty for overeating. Learning to recognize your emotional eating triggers is the first step to breaking free from food cravings and compulsive overeating, and changing the habits that have sabotaged your diets in the past. First, ask yourself these questions to know if you are an emotional eater or may be on the borderline to become one. Do you eat more when you’re feeling stressed? Do you eat when you’re not hungry or when you’re full? Do you eat to feel better (to calm and soothe yourself when you’re sad, mad, bored, anxious, etc)? Do you reward yourself with food? Do you regularly eat until you’ve stuffed yourself ? Does food make you feel safe? Do you feel like food is a friend? Do you feel powerless or out of control around food? If you answered “YES” to at least two or three of any of these questions then you might want to start distinguishing the difference between physical hunger and emotional hunger before you get trapped in an unhealthy cycle where the real feeling or problem is never addressed.

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eep in mind that while most emotional eating is linked to unpleasant feelings, it can also be triggered by positive emotions, such as rewarding yourself for achieving a goal or celebrating a holiday or happy event.

The first thing you need to do to conquer emotional eating is “to recognize it.” Once you have done so you can start measuring your hunger point on a scale from 1 to 10. Are you physically hungry or you are just bored? If you feel that your emotional hunger is on the edge to start, try waiting for five minutes to pass this stage, if not try to get busy with anything that you like to do other than eating. For example: call a friend, go for a walk, clean your room, or do some housework. Try to find anything that will keep your mind away from food. If you can’t control the feeling anymore try to think healthy; grab a carrot, some nuts, dried fruits, or you can try drinking lots of water, it does make you feel full for a while. If you failed to do so and you are still craving a dessert, pizza, or mostly fattening foods, try to have a bite or two of those certain foods just to satisfy the feeling while being conscious why you did so. Lastly, remember that emotional eating is something that most people do when they’re bored, happy, or sad. It might be a bag of chips or a steak, but whatever the food choice is, learning how to control it and using moderation are keys.

Emotional Hunger


Physical Hunger

Emotional hunger comes on suddenly

Physical hunger comes on gradually

Emotional hunger feels like it needs to be satisfied instantly

Physical hunger can wait

Emotional hunger craves specific comfort foods

Physical hunger is open to options; lots of things sound good

Emotional eating triggers feelings of guilt, powerlessness, and shame

Physical hunger stops when you are full

Emotional hunger isn’t satisfied with a full stomach

Eating to satisfy physical hunger doesn’t make you feel bad about yourself

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Chef Eva Halasa Rihani & Daughter Emily

“Cooking With My Mom” On Yahoo! Maktoob


ahoo! Maktoob debuted a new cooking web series titled “Cooking with My Mom.” The funny and heartwarming show is with famous chef Eva Rihani whose passion for food has led her to bring her daughter into the kitchen to pass on her cooking secrets. Each 8 minute episode features Eva teaching her 17 year old daughter Emily a new simple, yet delicious recipe in the kitchen of their Dubai home.

Eva is a self-taught chef who has featured in several prominent Arab magazines and on television channels such as MBC1, Sama Dubai, Decision Makers, as well as Al Arabiyya 99 radio. She currently has her own segment on Panorama Café on MBC radio. We were lucky to get a chance to interview her and know her cooking secrets! what did you study at university? I had my A-levels in London, then I studied Civil Engineering at Swansea University in the UK and taught English language as well, but I believe that neither one was too far from the art of cooking. Even when I was working at a school, somehow I used to teach children cooking, from explaining the names of different vegetables and fruits and ways of preparing them to making some snacks in the classroom. What was the first recipe you cooked? How old were you then? I remember the first recipe I cooked when I was 11 years old, I baked cookies for the first time for my mom’s friends and they loved them! from that day I realized that I wanted to become a chef and spend my time preparing delicious recipes. when I was young, I always used to sit with my mom in the kitchen and keep an eye on the ingredients she used in her recipes. 88 |

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I admit that my mom’s support was the main reason for the inspiration inside me to grow more and more. What made you love cooking? I do believe that cooking is an art and not just something you study; you don’t have to go to an art school to become a painter especially if you have the talent and passion for it, the same applies to cooking. It is the inspiration and passion that grow inside you, in addition to the support you get form people arround you that makes you more passionate and creative. Can you tell us more about “Cooking with my Mom” show and the idea behind it? The idea of “Cooking With My Mom” occurred to me first as a book I wanted to write. I have two daughters and I wanted to share my cooking secrets with them. However, the project turned from a book into a web

series, which was something I never imagined would happen. As it is known, Yahoo! Maktoob always has wide arms open for new creative ideas. People over there have given me all the support and believed in my talent. “Cooking With My Mom” web series shows the viewers the normal life where I teach my daughter Emily my cooking secrets to cook delicious meals that can be done easily which I have learned from my mom. The show started this Ramadan exclusively on Yahoo! Maktoob and it is aired every Monday. The feedback I have received so far has been amazing. I consider it an amazing experience and I am definitely proud that I had this project with Yahoo! Maktoob. How was “Cooking with my Mom” show perceived by viewers? We are now in the technology age where we have more exposure to iPads, tablets, smartphones and internet. I was actually surprised with the positive feedback that I received from the media, family and friends, and viewers. In general, I have noticed a huge increase in viewership since I started my web series on Yahoo! Maktoob’s website. I used to work on TV shows and radio programmes in MBC, Sama Dubai, Arabia 99 FM and others, but this is my first experience to have a show for me via the internet and it seems to be the future. Modern lifestyles are so busy. Although people want to learn to cook and learn new skills, sitting down and tuning in at a specific time may not be possible. With Yahoo! Maktoob you can find the time that suits you and watch anywhere at any time, just one reason I feel the show has been so popular in addition to the compelling content. Who are your favorite cooks? And why do you like them? There are several professional cooks that have emerged recently. I really love “The Perfect Contessa,” she is a very professional cook and I feel she is really an expert with her recipes. I like as well “Chef Ussama” as I feel he is classy and prestigious in the way he cooks and displays his dishes. The fever of cooking has spread everywhere, nowadays women are more courageous in inventing and creating new recipes. I believe there are no fixed ingredients or recipes, every woman can add her own touch to dishes she prepares. What were the biggest challenges or difficulties you faced? One of the biggest challenges I faced was finding the right people who give support and deliver the right

message. Sometimes you receive offers from channels but they end up as promotions for projects or specific products and this has not happened with Yahoo! Maktoob. After all my experiences, I believe that I have chosen the right people, channels and programmes that added value to my journey. I believe that successful cooking is like the right communication that gets people together and connects them to each other. Which cuisine do you prefer? And why? I am really in love with Arabic food. In my opinion, Arabic cuisine is the most cuisine that has various flavors and spices that are combined together to give you the irresistible flavor that you get at the end. Arabic dishes are known from the past as generous and full of ingredients that are good for our health. I still remember the taste of some traditional dishes that my grandmother and my mom used to cook, I am following their recipes with my daughters but adding my twist to it. I am sure my daughters will do the same with their children and will add their touch to the recipes. What are your upcoming projects with Yahoo! Maktoob? It is witnessed how “Cooking With My Mom” was a success with Yahoo! Maktoob. Surely, we are thinking of new projects with Yahoo! Maktoob in the future as they are always open to new ideas. This cooperation might extend as I will open my restaurant “Eva Kana” here in Dubai soon. We will be doing cooking classes in more enthusiastic ways. We will invite groups of women, teenagers and even children in the mornings and afternoons and share with them tips on food and talk about new ideas and dishes. Working with Yahoo! Maktoob is a first step of many coming successful projects. Your tip to our readers! Believing in your capabilities is the first seed of success, no matter what domain you are in. Others wouldn’t recognize your potential if you don’t recognize it yourself first. Knowing what you lack and how you can improve yourself make you excel. Just go wild in your imagination while cooking and don’t restrict yourself to a specific recipe. I believe that there is no one who doesn’t know how to cook, sometimes your creativity can make you cook better than the cook him/herself. Nowadays, women are becoming more creative and are using lots of new ideas, flavors and twists even with traditional dishes.



The exquisite bites of elegancy By: Maha Alfy For orders, check facebook fanpage: Home Made Catering

Batter ingredients : • 1 cup (about 100 grams) powdered sugar • ½ cup powdered almonds (50 grams, sliced almonds, pulverized) • 3 tablespoons (25 grams) unsweetened Dutch-process cocoa powder • 2 large egg whites, at room temperature • 5 tablespoons (65 grams) granulated sugar • ½ teaspoon flavored food coloring of your choice (preferable the powder colorings) Chocolate filling: • ½ cup (125 ml) heavy cream • 2 teaspoons light corn syrup • 120g bittersweet or semisweet chocolate, finely chopped • 1 tablespoon (15 grams) butter, cut into small pieces Icing filling: • 150g butter, softened • 75g icing sugar

BEST tip! The macaronage step! Once you dump the dry ingredients into the whites, things happen very quickly. Fold everything together with a few quick strokes, the purpose being to break the meringue. Then slow down until you achieve a pancake batter-like consistency. Keep a close eye on the batter, because the moment you can draw a line through the batter and it falls effortlessly back on itself, you are done. You may wonder why you would bother whipping the whites just to turn around and deflate them, but that is the secret to the ethereal texture of the macaroon.

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1 Preheat oven to 180º C. Line two baking sheets with parchment paper and have a pastry bag with a plain tip (about 2 cm) ready. Grind together the powdered sugar with the almond powder and cocoa so there are no lumps; use a blender or food processor since almond meal that you buy isn’t quite fine enough. (add food coloring in this step)


2 In the bowl of a standing electric mixer, beat the egg whites until they begin to rise and hold their shape. While whipping, beat in the granulated sugar until very stiff and firm, about 2 minutes.

4 Pipe the batter on the parchment-lined baking sheets in 3 cm circles (about 1 tablespoon each of batter), evenly spaced 3 cm apart. Rap the baking sheet a few times firmly on the counter top to flatten the macaroons, and then bake them for 15-18 minutes. Let cool completely then remove from baking sheet. To make the chocolate filling: Heat the cream in a small saucepan with the corn syrup. When the cream just begins to boil at the edges, remove from heat and add the chopped chocolate. Let sit one minute, and then stir until smooth. Stir in the pieces of butter. Let cool completely before using. To make the icing filling: In a bowl, beat the butter until light and fluffy, and then beat in the icing sugar. (You can now add flavoring or nuts, and color)

Carefully fold the dry ingredients, in two batches, into the beaten egg whites with a flexible rubber spatula. When the mixture is just smooth and there are no streaks of egg white, stop folding and scrape the batter into the pastry bag (standing the bag in a tall glass helps if you’re alone).

5 Use to sandwich pairs of macaroons together.

Love & Relationships

The “50 Shades of Grey” Relationship Effect! 92 |

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“Fifty Shades of Grey” is a 2011 erotic novel by the British author E. L. James. It is the first installment in a trilogy that traces the deepening relationship between a college graduate, Anastasia Steele, and a young business magnate, Christian Grey. The second and third volumes are titled “Fifty Shades Darker” and “Fifty Shades Freed,” respectively. Fifty Shades of Grey has topped best-seller lists around the world, including the United Kingdom and the United States. The series has sold 40 million copies worldwide, with book rights having been sold in 37 countries, and set the record as the fastest-selling paperback of all time, surpassing the Harry Potter series. Author E. L. James was listed as one of Time magazine’s “100 Most Influential People in the World.” Since its release, it has electrified women across the world. It’s a hot and steamy novel that’s been a topic of conversation among women of all ages for some time now. Some of you, however, may be late to the game. If you fall into this second category, chances are you’re a woman who’s been in a coma or a man who thinks the book is “silly” and irrelevant to you. For all the men who think 50 Shades is silly or irrelevant, I challenge your beliefs. There’s an enormous amount you can learn in its 514 pages about yourself as a sexual being and your role as a romantic partner to the woman in your life. Without exception, women find the book mesmerizing, wildly entertaining, and incredibly erotic. What is striking the most about it is that the reaction remains consistent among women of all ages, socio-economic classes and even sexual orientations. It’s full of psychological stuff that you’ll find fascinating. We have outlined what men should learn from this book in bullet points as following: • Women need to feel valued: Men often take their female partners for granted. This is especially true when the couple has been together for a while. Men need to stay attentive to the details of their partner’s lives and consciously value them as human beings. • It’s okay for men to be vulnerable and sensitive: Women love men for their strengths and for their vulnerabilities. By sharing their emotional vulnerabilities, men will strengthen their romantic relationships. • Sex is an important communication tool in a relationship: Sex is not a mechanical act. It’s a way partners communicate their desires for and respect of one another. • Sex is a whole lot more than penetration: Women want romance. Know that the journey is more important than the destination. Slow down and enjoy the scenery along the way. • Intimacy demands trust: At the heart of romantic relationships is an intimacy that is borne of trust. Women must be able to trust their men. This requires their men to be trustworthy. While 50 Shades has a great sexual content, it also has great insight to enable men to be better partners, lovers and friends to their romantic partners. It’s a book that’s entertaining and enlightening, sexy and stimulating. Most importantly, it’s a book that need not be reserved for women only. Men can learn a great deal from its content. Notable sources: &

Mother & Child

Dealing with A Slow Learning Child A “slow learner” is a term used to describe a student who has the ability to learn necessary academic skills but is slower than average students, he doesn’t have learning deficiency or intellectual disability (known as mental retardation), he just needs more time, repetition and additional help in order to well understand and comprehend new concepts or lessons. A slow learner has an IQ in the range from 70 to 85. Moreover, he can be having a problem with particular subjects and not necessarily with all what he is learning. This article deals with the problem of slow learners whose ages are between 3 to 10 years old.


Do you have a slow learning child

In order to know whether a child or a student is a slow learner, you need to know the characteristics of slow learners. They cannot solve complex problems, work very slowly, and have poor concentration skills. They do not easily master skills that are academic in nature such as the times tables or spelling rules. They are sometimes immature in their relations with others. They lose track of time and cannot transfer what they have learned from one task to another well. They have difficulty in time management and determination of long-term goals. This doesn’t mean that any child who is not an excellent student necessarily falls into the category of slow learners as no one is good at everything. Also a slow learner might show only some of the previous characteristics. It’s very important to know the factors that may result in having a slow learning child so that they could be avoided. - The environment and the psychological climate in which children grow largely affects their behavior and personality especially since brain development in children takes place within the first three years. So if a child grows up in an environment that has many shortcomings, this will affect him/her.

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- Illiterate or busy parents are examples of a problematic environment for the child. At the age of three to six years, children start learning from their parents and their personality starts to take its shape. So they need their parents during that time and it’s important that their parents know how to deal with them. - Family size also plays a major role in the development of the child. In a small family a child gets attention of the parents and enough resources will be available to him/ her whereas in a large family things get more difficult. - Untrained teachers and wrong teaching methods affect the rate at which the student learns and understands. An untrained teacher cannot understand the psychology of the child, cannot identify his problems, and cannot know why the child is not learning and how to help him. On the other hand, a qualified teacher will be able to use different methods in class so that every student understands. - A big class is another problem that helps in producing slow learners. There should be only twenty to thirty students per class. Large number of students in class makes it difficult for the teacher to give attention to and communicate with all students. In addition, inappropriate course material increases the number of slow learning students in class.

Solutions at Home

Solutions at School

Here’s some advice that parents should know in order to deal correctly with the slow learning issue. As mentioned earlier the surrounding environment has great influence on the child during the early years of childhood. To decrease chances for having a slow learning child, create a safe environment for your child and reduce the stress at home. Show him your love and care. Studies show that children who have better environment show better confidence in life and in education so try to keep the atmosphere at home calm and positive. Provide a quiet place to work where the child can be easily observed and motivated and provide activities for him/her. Ask questions about assignments while the child is working. Keep homework sessions short. Teach your child how to use a calendar to keep track of assignments. Read to the child. Offer appropriate incentives and do not reward unfinished tasks. Proper nutrition and enough sleep are very important. Present information to your child in a new way and explain the concept in a different way than the textbook. Use the “Three Transfer” form of learning, in which the student must take information and do three things with it besides reading. For example, read it, explain it to someone else, draw a picture of it, and take notes on it. Try to have frequent conversations with your child asking about new things that he has learned. Encouragement and support are crucial. Encourage your child not to give up because of being slow or weak in certain subjects as nobody excels in all areas. Try to find out what your child is interested in and boost his confident in these areas and slowly expand it to other areas.

There are other solutions that should be provided by teachers at school. These include repetition to make a concept clearer to the student, encouraging activities in which the child can experience success, teaching study skills to help a student become more efficient in studying, and teaching the most important concepts and leaving out some of the less important details. Finally, you always have to remember that having a slow learner is not the end of the world so there’s no need to panic as it’s not even considered a learning disability. A slow learning child just needs more help through some techniques provided by parents and teachers.

There can be no keener revelation of a society’s soul than the way in which it treats its children. Nelson Mandela


You Are What You Wear! By: Bettina Hemmingsen

I seldom watch television but one type of programs that really catch my attention is the “makeovers.” You see I am deeply fascinated by the way a different haircut, new make-up and fitted cloth can change the radiance and self-confidence in a person and I wonder how it must feel to undergo such a transformation in just a few hours. Now I am not talking about the very drastic ones that involve plastic surgery and weeks of recovery because surely they alter you on a deeper level also. My curiosity mainly involves the fairly simple techniques that seem to expose a completely different person than before. Coco Chanel once said, “If a woman is badly dressed, it’s the dress we’ll notice; but if she is impeccably dressed, it’s the woman herself we’ll notice.”

What your wardrobe is telling you. It’s no news that your wardrobe says a lot about you but did you ever pay attention to what your clothes say to you? A recent study at a university in the U.S. examined a concept called “enclothed cognition.” Researchers define it in their report as “the systematic influence that clothes have on the wearer’s psychological processes,” meaning what your clothes are saying to you, not about you. And how they make you feel. Enclothed cognition gives scientific proof to the idea that you should dress not how you feel, but how you want to feel. Which clothes make you feel powerful? Sexy? In control? Wealthy? The clothes you choose are sending a message to those around you, but also to you, yourself. That is the secret behind the “makeovers,” even actors experience the same mechanism when they put on a costume that facilitates a certain expression of character. That’s just as true for everyday life. Just think back at a situation when your friend dragged you out of the house and told you to “Get dressed up! You’ll feel better!” after your last breakup/failed interview/lousy day. When you dress in a certain way, it helps shift your internal self. >> 96 |

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The Psychology Of Clothes So let’s take a look at how clothes reveal our personalities and what messages they’re sending and how you can use your wardrobe to change how others perceive you and even how you think about yourself. The collector: If you keep every piece of clothing you’ve ever owned you might be clinging to the past through the sentimental value of your pieces. To challenge yourself you should consider getting rid of 2-3 items you own, including anything too big/small, ripped/torn or outdated. The anonymous: If you wear only neutral colors, largely devoid of accessories you might be stuck in a psychological rut, too comfortable to shake it up, or too afraid to draw attention to yourself. To challenge yourself you should consider deviating from your routine in small ways like taking a different route to work or adding few new accessories to your outfit to jog your brain into feeling excited. The baggy: If you dress in clothing too large for your body you might see your body differently than others see it or as a reflection of the way it once was. To challenge yourself you should consider bringing an honest friend shopping to find out what looks great on you, ignoring sizes and getting used to wearing clothes that really fit. The attention seeking: If you have been told you are dressed inappropriately or too sexily you might be looking for the wrong kind of attention. To challenge yourself you should consider the image you want to project in given situations and choose outfit based on cues from those around you. The age confused: If you dress too young or too old for your age you might be trying to express the age you feel inside but are getting caught between your actual and internal age. To challenge yourself you should consider gearing your outfit toward your goals in life rather than a specific age. The business look: If you are always in work clothes you might value yourself primarily through your work and work-related accomplishments. To challenge yourself you should consider recognizing your talents outside of work i.e. a good cook, a loving spouse or parent, a caring friend. The brand obsessed: If you are covered in designer logos you might think you need to broadcast wealth in order to gain recognition and status. To challenge yourself you should consider wearing blank canvas pieces and only accenting with logos to emphasize that people value you more than your labels. The mom look: If you live in your “mom outfit” of jeans and a hoodie you might put the needs of your family before your own. To challenge yourself take more “me time.” Remember when mom isn’t happy, nobody is. The Challenge Of Changing I am sure most of us recognize ourselves in one or more of the above categories and getting reminded can be both embarrassing and painful. Transformation can be quite frightening and leaving our comfort zone takes a lot of motivation and courage. There might as well be some psychological issues that need to be dealt with first to give room to new perceptions. Look at it as a way of detoxing the whole concept of who you are and embrace the opportunity that lies in the different ways of expressing yourself and how you feel or what you want to achieve. Be open to the possibility of seeking professional help from e.g. an actor, a stylist, a spiritual teacher, a coach, a therapist or personal trainer. Anybody with a more holistic mindset that acknowledge the correlation between the inner and the outer self will bring you inspiration as long as you don’t forget that the source of transformation lies within yourself. Read “You Are What You Wear” by Dr. Jennifer Baumgartner 98 |

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Look for inspiration. One way to foster and develop a new style is to find out what looks good on other people. Leaf through magazines or watch TV for trends that catch your eye. Alternatively, visit crowded places such as malls or downtown sidewalks. Observe what people are wearing, and take notes of fashions you like. Find a good tailor or seamstress (optional). Clothing sizes are designed to fit the masses, and therefore might not fit you as well as you’d like. If you find a piece you love but the fit is lacking, take it to a tailor or seamstress for alterations. Most everyday-wear fabrics can be altered fairly cheaply, and the price will be worth the confidence boost that comes with wearing clothes that fit well. Change your hairstyle. Your hairstyle is an important part of your personality, and it often adds the most drastic changes to your looks. Try styling your hair a different way in the morning, or see if a new shampoo or product helps it look better. If you’re going to try a radically different cut or color, consult a stylist as to what might look best on you. Find images in magazines or online for inspiration, and take them to your appointment. Don’t forget shoes. A new pair of shoes can add a different flair to your look. Look for something you can wear often and that fits with the general look you’re trying to achieve.

Go shopping. When you’ve decided what you like, start shopping. You don’t have to replenish your wardrobe all in one go. To ease of some of the strain on your budget go shopping off-season. For instance, buy shorts and swimsuits in the fall, or sweaters in the spring. Evaluate your closet. Go through what you already own and decide what you like. Pieces that you keep should have a fit that’s flattering to your body, as well as an overall look that blends with your aesthetic. Throw out or donate anything that fits poorly or that you’re hesitant to wear out of the house. A good rule of thumb is that if you haven’t worn it for 6 months (barring seasonal items such as sweaters for winter or swimsuits for summer), get rid of it.

Ask for help. If you’re having a hard time finding inspiration, or you worry about having bad taste, ask for an outside opinion. Contact a close friend or family member whose sense of style you admire, and ask him or her what might look good on you. Visit a department store or boutique that carries fashions you like and ask a salesperson to help you assemble a stylish look that’s right for you. Don’t be afraid to ask for help. Remember that most people who work at clothing stores love to help people find the right look and will be eager to help you. The Makeover. Push aside personal issues, so how do we put action behind knowledge without participating in a TV program? Here are a few ideas.

Get some makeup tips. If you’re a girl, try new makeup. Visit the makeup section of a department store for a complimentary makeover. Tell the makeup artist what you’re interested in, but be willing to accept his/her input; you could be hiding your best features. Be prepared to purchase at least one thing as a thank-you. Accessorize. Upgrade your regular look by adding a few interesting accessories. This can be as simple as buying clean laces for your shoes, or wearing a muted belt. If you really want to alter your look, try adding jewelry, scarves, hats or hairpieces. November 2012 |

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Being Fashionable in Egypt means…

Wearing too much makeup by 9AM! Going to buy some croissants before work, I went to pay the check for my order and I suddenly got frightened with the lady on the cashier! She was wearing fake eyelashes before it reached 9am! It stunned me that she had the time (and the fashion motivation!) to wake up early and have them placed before she goes to work! Stunning!

Wearing a hair extension! One day she is the short browned hair girl we saw in Tamarai, just 24 hours later, she is the long blonde hair girl in the wedding! Wearing the same color from head to toe! Especially in weddings! Really sometimes I get hit with splash of pink or green and I feel like screaming: wearing the same color from head to toe, including makeup makes you look like a clown! Especially if the color is enhanced with terter b2a! Disaster!

Wearing what everybody is wearing! Now Michael Kors is in, all Egypt is wearing MK on each and every occasion till the next designer hits Egypt! 100 |

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chic track outfit

By: Caroline Coussa

Going to the gym fully dressed! Some of the Egyptian women if you see them before they enter the gym, you’d think they are dressed for the paparazzi! They go to show off their brand sportswear! They go to socialize, fully dressed, full makeup and full of shit! Having a tattoo! Now rarely do I meet a lady with no tattoo on some place on her body! Eyebrows are a must! Especially Cyrine Abdelnour’s shape that is running all over Egyptian girls’ faces like an epidemic! The more fake = the more fashionable! Fake nails, eyelashes, hair, eye color, weird nail accessories, the more of this the more you are hot! Yackkk! Wearing all the seasonal trends on the same day! Like knowing that sequins, leather and sports pants are in so you go wear them all together! Unforgivable misconception! Wearing fake brands! Makes me want to cry over every penny I spent on real ones! Overly accessorized! Hoop earring, layered necklace, bangles on a hand and parrot colored bracelets on the other, besides overhead sunglasses and hair pins! Where do I start!

The Best, The Top & the must do!

MUST TRY! From Bangok to Lai Thai, Only at Four Seasons Hotel Cairo at The First Residence Four Seasons Hotel Cairo at The First Residence has always prided itself on lavishing its guests with exemplary culinary experiences. When it comes to Thai cuisine, striking the right balance to create a delicate interplay of exquisite flavors is a precision art form. To maintain this equilibrium while constantly challenging and exciting the palates of the most sophisticated diners, Lai Thai restaurant has always been under the expert care of a native Thai chef. This time it is the renowned Chef Chantima who has recently joined Four Seasons First Residence after spending many years as leading Thai Chef at Four Seasons Hotel in Bangok.

YOUR GETAWAY The World’s Largest Lagoon at “Citystars Crystal Lagoon” Sharm El Sheikh Officially recognized by Guinness World Records™ as the largest crystal lagoon in the world, the 120,000 m² lagoon filling process will take 21 days under the supervision of a team of experts from Crystal Lagoons Corporation. Nestled in the elevated desert mountains of Nabq, 60 m above sea level, “Citystars Sharm El Sheikh” is an exclusive 7.5 million m² luxury gated mixed-use community offering unrivaled lifestyle that caters to all residential, recreational, cultural, commercial and social needs of the city’s residents and visitors.

Did You Know!

Clothes that are dry-cleaned last longer.

NOT TO BE MISSED! Zeitouna Lebanese Bistro Their passion for unrivaled dining is embodied in the creativity they employ in each colorful dish they present to you. Each mezze, main dish, sandwich, dessert, and drink on the menu was created from scratch, mixed and blended with authentic ingredients straight from Lebanese soil. When you feel the soft bread melting in your mouth, the multitude of flavors on the plate tingling your taste buds, the tenderness in texture and delightful taste of dishes satisfying your senses, then you will truly have experienced Zeitouna Lebanese Bistro, it’s as Lebanese as it gets.

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“The Origin of Love” by Mika; Listen! Mika has released his third album that contains 10 tracks including Origin of Love, Make You Happy, Lola, and Kids. Genre(s): Pop/Rock.


movies “Taken 2”: Just as amazing as its first part (Action, crime & drama) Bryan Mills, the retired CIA agent with a “particular set of skills” stopped at nothing to save his daughter Kim from kidnappers in “Taken.” When the father of one of the villains Bryan killed swears revenge, and takes Bryan and his wife hostage in Istanbul, Bryan enlists Kim to help them escape. Bryan then employs his unique tactics to get his family to safety and systematically take out the kidnappers, one by one.

Sa3a We Nos (One and A Half Hour): Good movie but gloomy and depressing The movie stars a big number of actors and actresses. The events of the movie take place during a one and a half hour train trip, and they show the struggles, problems and misery of the characters who represent lower-class poor Egyptians. The movie is a good one and the big number of movie stars enriched it; however, it’s very gloomy and depressing. Does reality always hurt?!

Opening doors just got easier with Briton Ingersoll Rand announced the launch of an innovative range of cast-iron and high efficiency overhead door closers in the Middle East. The Briton 2700 Series is a precision manufactured product and has been launched cam-action, slide channel door closer in a compact, overhead surface fixed unit that combines easy opening with safe, reliable closing. Designed specifically to protect buildings against fire and smoke whilst providing ease of accessibility, the new range enables the disabled, children and particularly the elderly to overcome the problem of not having sufficient strength to open a fire door.

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restaurants Try the new Chinese Chef Ben Kuah’s specialty: black bean beef at Fairmont Heliopolis & Towers Noble House welcomes its new Chinese chef Ben Kuah bringing his 20 years of expertise straight from China to Fairmont’s Noble House restaurant. Noble House is a modern Chinese cuisine where taste surpasses expectation, partnered by three Teppanyaki grills; the restaurant menu reflects mainly Cantonese cuisine but not neglecting other reigns. Rich and tasteful black bean beef is Chef Ben Kuah’s specialty making it difficult to resist. The Authentic Chinese deco can only enhance the atmosphere and contribute to the fine dining experience.

The Batter Half & Co for Homemade Desserts New dessert store opening in Zamalek specialising in homemade desserts. They have cakes, macaroons, cake pops, pound cakes and mini desserts. It’s located at 17 Mohamed Mazhar Street in Zamalek and it’s open daily from 11 am to 10 pm.

8: Egypt’s finest Cantonese dining experience 8 is the new Cantonese restaurant at the Four Seasons at the Nile Plaza where you can enjoy contemporary dining environment and awesome Nile view. There’s a Teppanyaki grill where you can watch your food being prepared right in front of your eyes. For people looking for intimacy or privacy, 8 is the perfect place with its private dining rooms.

book “The Velvet Quartet” by Jude Devereux The four books in Jude Deveraux’s Velvet series are classics introducing the lives of wonderful, proud and gorgeous Montgomery brothers. Exciting love stories with lots of tension, challenges and above all, love! You will enjoy it to the extent of going from one book to the other leaving you so much attached to the characters and their lives.

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store SHE Designs; new home and women accessories just arrived in town SHE designs your life with fabulous well selected home accessories and unique women accessories. A wide variety of customized and imported pieces are now available. Address: 21 intersection Yathreb St. with Abu Bakr El-Seddik St., off Nady El-Seid St., Mohandessin. Facebook: SHE-Designs

Visit Le Passage Cairo Hotel after the new renovations Le Passage Cairo Hotel & Casino held a party to celebrate the opening of its newly renovated rooms. The party was attended by a large number of leading figures in the field of tourism, aviation, corporate sector and the press. The entertainment program included Salalem band. All the guests were content by the party ambiance and the new rooms and admired their modern design and colors.

The Nokia Asha 308 and Nokia Asha 309: Now in the market The Nokia Asha 308 and Nokia Asha 309, the latest additions to the Asha Touch family of mobile devices, are now available in the market. The dual SIM Nokia Asha 308 and single SIM Nokia Asha 309 give consumers fast web access at low cost. To create this smarter Internet experience, Nokia released a new version of Nokia Xpress Browser, which enables up to 90% more efficient mobile browsing and faster access to rich web applications compared to conventional browsers.

Galaxy Note II; the next in Samsung’s line of smartphone innovations Powered by Android™ 4.1 Jellybean, the Galaxy Note II will offer an exceptionally powerful performance, which users can experience in crystal clear detail, via the phones 5.5” (140.9mm) HD Super AMOLED screen. For enhanced usability and ease, the Galaxy Note II will also see the introduction of a new S pen, which is longer, thicker and ergonomically designed for perfect grip, providing a more comfortable and natural experience, whether you are writing or drawing. To satisfy the artist in you, the new Note, also offers the Easy Clip feature which allows users to instantly outline and crop any content on the screen in any shape to save. Additionally, Idea Visualizer, one of Samsung’s newest expression features, allows users to easily add illustrations by handwriting keywords on the S Note.

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From the readers Human Nature By: Rana Alaa

In a land far far away, in the rainy state of Oregon, USA to be exact, a group of bananas bring us their own perspective on the peculiar ways of creatures known as human beings. Bananas experience humans as they behave within the cafeteria of their office place and maybe even in every other aspect of their lives. A batch of us came to the office on Tuesdays alongside the Bagels & Donuts. We would sit there among our round shiny counterparts as curled and laid back as a ripe yellow banana can be. We were scattered across the fruit baskets. A group of us on the oranges and some on the apples. We were considered the elite, the crème de la crème. We were always the first to be gobbled up. Fruit man would come in, with Bagel & Donut man, tosses us in our baskets and the early rising employees would casually goggle us behind their nerdy glasses and grab one to lay next to the doughy/sugary good for nothing bagel/donut. By 9:00 am we would be gone, as if we never made an appearance. Then summer came and so did a group of Arab speaking, not so nerdy, interns who seemed fascinated by the concept of free food, free drinks, free bagels…etc. One Tuesday morning, one of them was punctual enough to witness our glorious presence. There were only three of us left. “Oh, Bananas.” She eyed our rarity and grabbed two. The interns then disappeared or didn’t catch us on time. We believe they didn’t know our schedule. Fruit man then decided to bring us on Thursdays too. The interns finally noticed our pattern and texted each other, “Bananas in the cafe on Tuesday and Thursday Mornings.” They would be practically waiting for Fruit man. Our elite lot of yellow sweetness would be gone by 8:45 am. Each of them would take two. One for now. One for later. Some would leave a shiny young luscious banana in their cupboards for days till it wrinkles and wilts into black rot and meets the sad fate of a bin. And we would cry, Michael Jackson style, “Why, Oh, Why? Why two in the 1st place?” We just presumed it is “Human Nature.” Fruit man noticed the rise in demand and decided to meet it with a generous increase in supply. A big batch of us would be delivered every day. We lost our uniqueness. We came in tens of bananas. Oh, lord! We are like boring apples now. The interns had a field day, rotting two bananas a week until they finally noticed the shabby fact that we are now commoners. They would look at us as if we were the old vending machine in the corner that sat there ever since forever. Fruit man would come in at the end of the day and pick up the excess to chill in a fridge to come in again the next morning. We now grew black dots and cried, “Why, oh, Why?” The apples would remind us that it is “Human Nature.” Then came this Arab month called Ramadan where the interns looks to us changed, it was the look of longing as if we were the only oasis in their Arabian desert. Their faces were pale as the inside of a banana yet, they wouldn’t touch us. The month passed and we went back to rotting in cupboards.

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fly dubai takes delivery of first EX-IM Bank financed aircraft

Ministry of Health, National Committee for the Control of Viral Hepatitis celebrate Egypt’s First and World’s Largest Hepatitis C Patient Registry. Leading Swiss Pharmaceutical Roche Recognized as Main Sponsor

ITI and RIM reaffirm commitment to developers In Egypt at BlackBerry 10 Jam World Tour event

Sheraton Miramar Wins Award of Excellence

Lights, Camera, Action As Conrad Cairo Plays Starring Role In Leading Film Festival Bridgestone’s second “Tire Safety & Eco Station” campaign reveals huge success in Cairo and Alexandria Kempinski Nile Hotel GoES Green

Roswell/ USA/ Red Bull Stratos/ Baumgartner’s Record Jump From Edge Of Space. Red Bull Stratos: Mission Accomplished MasterCard and the United Nations World Food Programme in partnership to deliver “digital food”

Hilton Luxor Resort & Spa Recognized for Outstanding Culinary Talent

KidZania® Cairo & KAMS® teach kids how to make their own puppets

Start your day with the smile way with Concorde El Salam Hotel Cairo. The Human Resource Department started a new campaign for selecting the most beautiful smile Lifebuoy launches new initiative in cooperation with the Health Insurance Authority and the Ministries of Health and Education Intel Reports ThirdQuarter Revenue of $13.5 Billion

Gulf Air Celebrates 40 Years of Service to Egypt

Rotana Hotels & Resorts announced that Mr. Azmi Sami, resort’s Resident Manager will be in charge of the luxurious 5 resort, Grand Rotana Resort & Spa

Intel Reaches the Final Milestone of Its 8000 PC Initiative. Final 1000 PCs for state-of-theart 1-to-1 learning

H&M extends collaboration with UNICEF


InterContinental Cairo Citystars Welcomes Dr. Margaret Chan, Director General of the World Health Organization for the Third time

Islamic Development Bank President Joins World Leaders in Urgent Call for a Polio-Free World

Kempinski Hotel Soma Bay hosted famous German actress Ms. Angela Roy along with her beloved mother for a pleasurable retreat.

Coca-Cola to create an educational business model for aspiring children at KidZania Cairo Google Celebrates Solar Alignment In the Abu Simbel Temple

Fairmont Heliopolis & Towers announceD the nomination of Ahmed Saeid the Food and Beverage director of the hotel upon being shortlisted for the Hotelier Middle East Award

Rotana Hotels & Resorts Managements appoint Karim Nahas to the position of General Manager of Rose Rayhaan by Rotana

Red Bull Stratos. Felix Baumgartner’s Last 24 Hours Before Launch

THE REVOLVING RESTAURANT WINS THE CERTIFICATE OF EXCELLENCE AWARD GRANTED BY TRIP ADVISOR Emirates Heights plans to deliver significant number of units before April, investing EGP 1 billion in new residential projects

Holiday Inn Celebrates 60 years

Heba Issa Director of Sales and Marketing at Cairo Marriott Hotel

The Cairo Marriott hosts the U.S. Business Mission to Egypt

Sharing Kids’ passion for the art of cooking, Heinz sponsors Culinary School in KidZania® Cairo

MasterCard and the United Nations World Food Programme in partnership to deliver “digital food”


Save EGP17.50

EGP 5.95 & EGP 2.15

*All prices are subjected to taxes, service and availability

Go green with Carrefour’s Ecological Bag! Carrefour is giving its customers the chance to be part of protecting the environment and saving the world. Plastic bags are not disposed by bacteria because they are not biodegradable and do not decay naturally. So they can be only disposed by burning that results in fumes that poison the air we breathe and destroy the ecosystems, harming wildlife and destroying vegetation. So do your part in reforming this by picking up a re-usable shopping bag at the cashiers that comes with our promise of a better environment.

gourmet Gourmet Italian Mammoth Green Olives, 250g for EGP 7.50 instead of EGP 25.00


Celebrate with Monginis 3D CAKES!

Monginis Bakery shops in Cairo are now offering 3 Dimensional cakes to add an extra fun element to any celebration. Baking your wish come true is what Monginis will do to compliment your joyful moments. Monginis specializes in custom orders. Decide on what colors and special inscription are needed and Monginis will use your ideas and its chef ’s imagination to create anything from Play Station to iPad and from Angry Birds to Spiderman. Check out the set of delicious, hand-baked and decorated cakes at any of their shops or online at Why settle for less when you can have the best? Monginis cakes taste as good as they look, and they’re sure to delight your guests, your children and their friends on their special occasion. Remember it’s not just a cake; it’s a slice of happiness. Nothing beats celebrating life’s simple pleasures with Monginis.

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Element: Water Ruling planet: Pluto and Mars Gemstone: Aquamarine, Coral, Ruby, Amber and Malachite Lucky number: 2, 3, 9 and 4 Lucky color: Red, yellow and orange Compatible with: Capricorn, Pisces, Cancer and Virgo Incompatible with: Sagittarius, Aquarius, Aries, Gemini, Leo and Libra Variable: Scorpio and Taurus Famous Scorpio: Ryan Reynolds, Katy Perry, Pablo Picasso, Bill Gates, Matthew McConaughey, Scarlett Johansson, Marie Curie and Grace Kelly.


This month looks set to bring in a serious change in your attitude towards life. You may now start acting maturely, and may feel concerned about the future. Time may make you realise your responsibilities towards your family. Go easy on your career goals. Scorpio Woman in Love Scorpio woman is very emotional, very demanding and very demonstrative. She is full of flair and intrigue, a fascinating woman that the strong A-type personality male will adore, for she presents the right amount of challenge with the right amount of rewards. The Scorpio woman is the ultimate seductive, flirtatious woman. She won’t give a man her heart very easily because she is weary of trusting another person. She may not show it, but she wants a close committed relationship. For this, the man has to be trusted, has to be affectionate and never try to control her. She is very possessive but the Scorpio woman is so full of mystery, sensuality and passion that most men do not mind being possessed by her.

Scorpio Man in Love The Scorpio man is very sensitive and feels lonely and unfulfilled, but he will never let a woman know this. Behind closed doors, be sensitive and affectionate to him and appeal to his emotions. If you want a close relationship with him, do not attempt to lead him on because he will see this and never forgive you. Toying with a Scorpio male is an unwise move. Scorpio men are very moody and their moods change like a pendulum on a clock. Stand by his side in these times and it will pass. Do not nag on him for he has a hard enough time understanding his own emotions. Scorpio men make excellent protectors and you will always feel safe under his radiating, passionate and energetic power.

Scorpio Positive Traits People born under the zodiac sign Scorpio have one trait in profound and that is strength of character. These people have a quality of immense endurance both mentally and physically. Scorpio people are strangely mysterious which attracts people to them. These individuals know exactly what will benefit them and they will waste neither their time nor effort elsewhere. They have a strong sense of intuition that guides their way in life. They are excellent judges of character. Scorpio people are the most passionate lovers but often they can get violent in a relationship. They lead a life of exuberance and adventure and are one of the most envied signs. Main positive traits: Loyal, passionate, resourceful, observant, dynamic and determinant.

Scorpio Negative Traits People born under Scorpio reveal absolutely nothing of themselves to others. Thus their attitude to others is completely fake and their real motives are masked with loads of pretense. They are masters of deceit and deception and they may seem almost frigid. They possess negative traits such as jealousy and suspicion and if their doubts prove true they are almost terrible at forgiving a person. They have constant mood swings. Scorpio people can be extremely sluggish and lazy and would not want to fulfill even their basic duties. They are extremely stubborn. These individuals may come across to be emotionally insensitive and very self-centered. Main negative traits: Jealous, obsessive, suspicious, manipulative, unyielding and vindictive.

First Doğtaş Store Opens in Egypt Doğtaş, a high-end Turkish brand for home furniture, has recently opened its first store in Egypt. The new showroom, located on Al Thawra Street, Heliopolis, was inaugurated by Dr. Abdelrahman Seoudi, Chairman of Seoudi Holding and Mr. Ismail Dogan, Doğtaş General Manager.

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Kempinski Nile Hotel’s Art Gallery Flies Internationally Celebrating Kempinski’s European heritage and appreciation of fine art and culture, Kempinski Nile Hotel’s Chocolate Lounge is continuing its contemporary monthly art gallery featuring paintings selected by Cairo’s art connoisseurs. Zamalek Art Gallery announced its plans for their 8th vernissage art for artist Abdel Wahab Abdel Mohsen’s art exhibition. The exhibit opening was held on the 18th of September with a chocolate and wine reception. Art lovers and the press were surprised by being personally welcomed by Kempinski’s COO Mr. Duncan O’Rourke, Senior VP Operations Mr. Xavier Destribats, President Middle East and Africa Mr. Ulrich Eckhardt and Kempinski’s Regional Director of Public Relations Ms. Lashley Pulsipher.

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Ultrabook™ Redefines Personal Computing Experience


In a trendy event held at Amici lounge, Intel® introduced a new category of ultra-responsive and ultrasleek devices to the Egyptian market. Ultrabook™ is a re-invention in mobile computing as it combines best-in-class performance, improved responsiveness and security in thin, light, elegant and must-have mobile designs. To define the Ultrabook™ experience and show the different usage models, Intel provided three young Egyptian talents who represent a sample of Ultrabook™ users: Amina Khalil, fashion designer and founder of Amina K. brand; Diaa Nouman of Toyboys, resident DJs for byGanz; and Gamal ElDin Sadek, entrepreneur and one of the founders of Bey2ollak with the devices enabling them to share their opportunity of self-discovery with the Ultrabook™ in their daily lives.

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”Moments of Smart Luxury“ By

Gc Gc held an elegant event at Fairmont Nile City to celebrate its worldwide campaign “Moments of Smart Luxury” in Egypt. The event had a black and white theme, and there was a musical show to entertain the guests. The four Egyptian rising stars who were chosen by Gc to represent the Egyptian culture in the campaign attended the event; fashion designer Amina K., golf player Taymour Scarello, sand artist Michael Romany and table drummer Sabrine Darbuka.

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SHE Designs New home and women accessories just arrived in town! SHE designs your life with fabulous well selected home accessories and unique women accessories. A wide variety of customized and imported pieces are now available at 21 intersection Yathreb St. with Abu Bakr El-Seddik St., off Nady El-Seid St., Mohandessin.

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Heba & Abdel Rahman

Tied the knot!

In a glamorous night, bride Heba Hamawi and groom Abdel Rahman Alaa El Din Mostafa tied in knot at the JW Marriott with their friends and families who danced the night away.

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La Maison Blanche 3rd Anniversary La Maison Blanche celebrated its 3rd anniversary in a gala cocktail reception, sponsored by Valmont. The event was graced with presence of the crème de la crème of Egyptian society who were welcomed by Mr. Clement Gargour the General Manager of First Arabian Hotels & Resorts Company. The attendees tasted the delightful mezza selections of La Maison Blanche, along with the exquisite French menu and live entertainment that made the ambiance unforgettable. “Feed Your Brain”

November’12 - Fashion Issue

Price: 15 LE

Ladybird November 2012  

Fashion issue

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