CENTENNIAL BOOK PUBLIC AWARENESS CAMPAIGN LAUNCHED LADWP unveils the Los Angeles Aqueduct Centennial key art featuring a black and white photograph from the front page of the Los Angeles Times published on November 6, 1913, when water first flowed down the cascades as witnessed by William Mulholland and a crowd of thousands. This moment-in-time image is used as a unifying campaign image to identify all things centennial, including a dedicated website, LAAqueduct100.com, palm cards with facts and figures, posters and other education and awareness materials. Six different images comprise a series of street banners to bring the campaign to Los Angeles neighborhoods. “Our Legacy” banners depict historic black and white photographs taken during construction of the Aqueduct that alternate with a series of color ”Our Future” banners that feature images of children in contemporary situations that focus on LADWP’s commitment to maintaining water quality, expanding local water supplies and continued conservation. The banners are rotated among several hundred highly-visible street lights across the city.
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In February 1913, before the water ceremoniously arrived in Los Angeles in November 1913, it was diverted from the Owens River near Independence at the Intake structure. Nearly 100 years later in February 2013, Christine Mulholland stood at the intake in the same frigid conditions as her great-grandfather did, to see firsthand how gravity continues to flow the water into the aqueduct.
A special reception followed at the Eastern California Museum with Ms. Mulholland joining LADWP om d fr . Commissioners, ose reas General Manager exp old a . g n g i e ” tallInyo County and City Ron lat Nichols, h t p old dicate by 1.5 h g o inLos E wit of ide Angeles officials, including t ing only s 1” w t n i r re ich i p a t s n se h Councilmember Tom LaBonge, r off desig n C w n A-E colo he sig sig full ht of t pt De ch de and LADWP water management. ith g a
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HONORARY COMMITTEE NAMED In June, LADWP hosted members of the Los Angeles Aqueduct Centennial Honorary Committee at a luncheon at the downtown LADWP headquarters, joining together for the first time several descendants of Los Angeles ‘first families’ including Christine Mulholland, Hal Eaton, Paul Workman and Harry Chandler, along with academics, elected officials and others, to garner support and engage them in centennial outreach.
A hardbound coffee table-style book will be produced to commemorate this important year in the department, and City of Los Angeles’, history with photographs, essays, personal stories from descendants of aqueduct builders and more. The limited edition book will be available for purchase in 2014.
NOVEMBER 5, 2013 – CENTENNIAL COMMEMORATIVE EVENTS A re-creation of the opening of the cascades kicks off Centennial Day. In the 100 years since Mulholland famously proclaimed, “There it is. Take it!” there has been change in the area: the Golden State Freeway has been constructed, the San Fernando Valley has boomed, and there are now two cascades–the second one came in 1970 and has since dominated the landscape. At the base of the cascades is the same spot where Mulholland stood one hundred years ago. As was done then, the wheels of the cascades gates will be turned by workers to allow water to rush forth to a crowd of guests and the news media. Simultaneously, downtown at LADWP headquarters, a celebration open to the public and including current and former LADWP employees will be held outside the building. It is not lost on the crowd, as the signature LADWP fountains play in the background, the value of water in the growth and prosperity of Los Angeles.