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food & drink festival

Cheltenham food & drink festival Cheltenham

Cheltenham Ri v

e r f ord


18th - 20th June

3rd - 4th July

With over 18,000 visitors over three days the Cheltenham Food & Drink Festival is the perfect place to meet your market and increase your sales, retailing to affluent visitors with money to spend. Be part of the Cheltenham Food & Drink Festival and expand your business.

A new festival celebrating food & drink from Bath, the South West and beyond. The setting couldn’t be better with the Royal Crescent as a backdrop and a affluent population.

Royal Victoria Gardens

Montpellier Gardens

• Sell directly to discerning food lovers • Build your brand awareness • Build your customer database • Trade visitors invited, creating opportunities for future sales  romote traffic to your website •P • Let buyers use all five senses to fully appreciate your product • Tantalise the taste buds of the public.

Put yourself in the spotlight. A focus for the discerning public, highlighting the scope of local and regional products ensuring there is something for everyone. A high profile is guaranteed by the involvement of media personalities together with an action packed programme of cooking demonstrations by some

of the finest chefs. There are also free talks on wine from around the world with leading experts sharing their knowledge with a discerning public. The environment has been carefully created to maximise visitor focus on your exhibit ensuring an atmosphere conducive to buying and selling.

• Tantalise the taste buds of the public. • Sell directly to discerning food lovers • Highlight your website • Build your brand awareness • Trade visitors invited, creating opportunities for future sales • Let buyers use all five senses to fully appreciate your product.


The Food & Drink Festival’s will benefit from multi media exposure in the high profile advertising, promotion and public relations media campaign planned for each festival. Advertising in major newspapers and on local Radio stations as well as key magazines, web sites and direct mailings in each county. This unique combination will drive the advertising campaign and deliver quality customers. The Cheltenham Food & Drink Festival and The Bath Food & Drink Festival is the place to be seen. In addition to this campaign, the show appoints a dedicated PR consultancy to secure coverage in all relevant publications as well as radio and TV. Distributions of leaflets via direct mail, inserts, posters, web-site marketing, competitions, promotions and motorway billboards will enhance the media campaign, bringing the right people to you.

Montpellier Gardens is nestled in the heart of Cheltenham, having everything to offer as a major festival town with an international reputation and easy access by train, bus and the M5 motorway.

A world heritage city, Bath is one of England’s most beautiful places to visit. Its Roman Baths, beautiful Abbey and the Royal Crescent and affluent society make this city the ideal choice for a food & drink festival in the Royal Victoria Park with the Royal Crescent as a back-drop.

A three day public event.

Festival dates: Friday 18th, Saturday 19th and Sunday 20th June 2010

Event Opening Times: Friday 12noon to 7pm Saturday 10am to 8pm Sunday 10am to 5pm

A two day public event.

Festival dates: Saturday 3rd July and Sunday 4th July 2010

Event Opening Times: Saturday 10am to 8pm Sunday 10am to 5pm

To avoid disappointment, please sign and return the Exhibitor Agreement as soon as possible A position can only be booked once the signed Agreement and the deposit has been received at Garden Events.

After payment of an initial minimum deposit of 30% per show, Second Stage Payment of 20% is due 15th January. The investment balance is due on the 1st March 2010.


Food Lovers Marquee

Food Lovers Marquee

Food Vendors

Food Vendors

Real Ale & Cider Marquee

Real Ale & Cider Marquee

Hat Tents 3m x 3m

Hat Tents 3m x 3m

Hat Tents 5m x 5m

Hat Tents 5m x 5m

Minimum allocation is 9 square metres 3m x 3m. Size may be increased in multiples of 3m x 3m.

For companies wishing to sell food for consumption on the day, direct to the public. Capture a hungry audience with your products. Minimum allocation is 9 square metres 3m x 3m. Size may be increased in multiples of 3m x 3m.

Per 2m wide stand. Includes Stillage and Bar with listing within the festival programme. This proved a popular attraction promoting the wonderful taste of Real Ale and Cider. Licence covers both on and off sales.

Price is for the three days. Free standing, high profile 3m x 3m open one side only.

Minimum allocation is 9 square metres 3m x 3m. Size may be increased in multiples of 3m x 3m.

For companies wishing to sell food for consumption on the day, direct to the public. Capture a hungry audience with your products. Minimum allocation is 9 square metres 3m x 3m. Size may be increased in multiples of 3m x 3m.

Per 2m wide stand. Includes Stillage and Bar with listing within the festival programme. This proved a popular attraction promoting the wonderful taste of Real Ale and Cider. Licence covers both on and off sales.

Price is for the three days. Free standing, high profile 3m x 3m open one side only.

Free standing high profile marquee, comes with a wooden floor and carpet.

Free standing high profile marquee, comes with a wooden floor and carpet.

A free 20 page full colour festival programme for the public is produced for each festival with a 30,000 print run for each festival. Distributed via our festival mailing list, key retail outlets, public responding to advertising and via exhibitor mailing lists. Call our office today to confirm availability as advertising space is limited.

The Food & Drink Festival’s provide a wide variety of excellent sponsorship opportunities. Whether you are interested in raising brand awareness or creating a special event to highlight an organisation’s objectives, the Festival can be used to achieve this in an exciting context. An excellent opportunity to reach a captured and targeted audience.

Real Ale Garden & Cider Garden

With a 30 meter bar and eighteen brewers and cider makers exhibiting, this proved a winner with the public, buying directly from the producers and then relaxing with family and friends in the garden listening to live music performances. Garden furniture and sun umbrellas supplied.

Last yea rs guest Master Chef, M at Folas

The Kitchen Theatre

A highlight of the festival with past leading chefs like The Two Hairy Bikers, Mat Follas, and Martin Blunos demonstrating in front of an appreciative audience, an excellent opportunity to have your company brand in front of a captured audience.

For a sponsors pack or to arrange a meeting relating to sponsorship please contact:

John Rhodes on t: 01285 65 45 66 Registered in England and Wales: 05972010 VAT Registration: 891 8635 75

197a Gloucester Street Cirencester GL7 2DP t: 01285 65 45 66 e: info@garden-events.com w: garden-events.com


Cheltenham & Bath Food & Drink Festival 2010