L ACOSTE + Z AHA HADID
The Zaha Hadid Collection for Lacoste is a unique collaboration fusing heritage and elegance with dramatic modernity
The collaboration began with a digitized interpretation of the iconic crocodile logo. Zaha Hadidâ€™s research team then used this as a basis to explore a series of surfaces with repeated patterns.
The Lacoste legend was born in 1933, when René Lacoste revolutionised men’s fashion by creating the classic Lacoste 12.12 polo shirt. 75 years on, and the Lacoste name has become synonymous with relaxed elegance and style. The crocodile logo incarnates today the elegance of the champion, René Lacoste, and adorns a range of apparel, footwear and lifestyle collections.
www.lacoste.com/zahahadid Go live July 2009
Zaha Hadid was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004. Each of her dynamic and innovative projects builds on over 30 years of revolutionary experimentation and research in the interrelated fields of urbanism, architecture and design. Hadid’s work constantly tests the boundaries of architecture and design. Hadid’s interest is in the rigorous interface between architecture, landscape and geology as the practice integrates natural topography and human-made systems that lead to experimentation with cutting-edge technologies. Such a project often results in unexpected and dynamic architectural forms moulded by the realities of site and building requirements.
Zaha Hadid Architects are working on a multitude of projects including the Aquatics Centre for the London 2012 Olympic Games, the Dubai Financial Market Towers, as well as Opera Houses in Dubai and Guangzhou, China. Hadid’s work of the past 30 years was the subject of a retrospective at New York’s Guggenheim Museum in 2006 and was showcased last summer at the Design Museum in London. The practice’s most recently completed projects include the Nordpark Railway stations in Innsbruck, Mobile Art: Chanel Contemporary Art Container and the Zaragoza Bridge Pavilion in Spain.
L ACOSTE + Z AHA HADID
Pentland Chaussures Ltd The exclusive world licensee for the design, manufacture and distribution of Lacoste footwear Pentland Chaussures Ltd The Pentland Centre, Lakeside, Squires Lane, Finchley, London N3 2QL ©Copyright and design rights Pentland Chaussures Ltd 2009 Lacoste and the crocodile device are registered trade marks of and used under licence from Lacoste S.A.