Industry association advertising delivered approximately 50,000 impressions each month throughout the January-December campaign. Digital advertising, launched in September 2019, delivered an average of 35,000 impressions per month with an average Click Through Rate (CTR) of 0.87 percent. In addition, the program website received nearly 15,000 pageviews in 2019, averaging more than 1,200 pageviews per month from visitors throughout the SoCalREN service area. This marketing activity performance is captured in Figure 11.
Figure 11. 2019 Residential Marketing Results
Sector Optimization/2020 Outlook The following strategies will support the optimization and growth of SoCalREN Residential Sector Programs in 2020: â—?
Enhanced targeting strategies for marketing and outreach â—‹ The Residential Program will engage with additional database tools in 2020, including the CoStar database that provides detailed, robust information about SoCalREN 2019 Annual Report | Page 30