Residential Community Coordinator Program Program Description The Residential Community Coordinator Program (RCC or Program) is a community-based engagement effort targeted toward multifamily customers (excluding corporate owners and service contractors). The RCC is designed to overcome the spoken language market barrier in targeting hard-to-reach (HTR) customers and disadvantaged communities (DAC)-including independent multifamily property owners and tenants. The RCC provides a single point of contact (SPOC) to help property owners develop and complete energy efficiency projects through education, training, and general support in completing the SoCalREN Multifamily Program application and participation process. The RCC reaches stakeholders through the following channels:
Figure 8. Program Overview in Spanish
Seminars and workshops; Tabling and presentations at community events; Meetings with community-based organizations (e.g., councils of governments, local government partnerships, etc.); Meetings and presentations to public agencies; and, Interest form on website.
The RCC provides multilingual support to property owners who speak Spanish, Vietnamese, Mandarin, Cantonese, and Korean. Support for additional languages can be provided as needed. The RCC assists in the design and development of alternative language marketing pieces produced by SoCalREN team. There are 124 ZIP codes in the SoCalREN territory that are classified as DAC. The RCC will work in partnership with HTR and DAC building owners and managers, as a trusted advisor, to help them develop project scope, work with contractors, close out projects, and provide support materials and resources that will educate building operators how to maintain energy-efficient practices at their property.
Program Services Generating awareness of and interest in the SoCalREN Multifamily program requires a variety of marketing, education and outreach (ME&O) efforts—from digital advertising and marketing collateral to direct contractor outreach and one-on-one conversations with property managers. The RCC provides these services through a variety of tactics, described below. 1. Community Events: The RCC leverages existing SoCalREN ME&O programs to reach a broad cross section of HTR/DAC customers. It maintains an annual events and trade show
SoCalREN 2019 Annual Report | Page 25